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NRF 2025: Must-See Retail Technology Innovations & Trends · Omni Talk Retail

• 0:00
  Foreign.
• 0:10
  Hello
• 0:10
  everyone
• 0:11
  and
• 0:11
  welcome
• 0:12
  to
• 0:12
  Omnitoch
• 0:13
  Retail's
• 0:14
  NRF
• 0:14
  must
• 0:15
  see
• 0:15
  tech
• 0:16
  LinkedIn
• 0:17
  live
• 0:17
  session.
• 0:18
  Chris,
• 0:18
  you
• 0:18
  and
• 0:19
  I,
• 0:19
  every
• 0:20
  year
• 0:20
  around
• 0:21
  the
• 0:21
  end
• 0:21
  of
• 0:22
  December,
• 0:23
  we
• 0:23
  start
• 0:23
  to
• 0:23
  get
• 0:24
  emails,
• 0:24
  we
• 0:24
  start
• 0:24
  to
• 0:25
  get
• 0:25
  texts,
• 0:25
  we
• 0:26
  start
• 0:26
  to
• 0:26
  get
• 0:26
  messages
• 0:27
  from,
• 0:27
  from
• 0:27
  retail
• 0:28
  executives
• 0:28
  who
• 0:29
  are
• 0:29
  looking
• 0:29
  to
• 0:30
  find
• 0:30
  out
• 0:31
  where
• 0:31
  should
• 0:32
  they
• 0:32
  go.
• 0:32
  At
• 0:32
  nrf,
• 0:33
  it's
• 0:33
  a
• 0:33
  huge
• 0:34
  conference
• 0:34
  they're
• 0:34
  trying
• 0:35
  to
• 0:35
  figure
• 0:35
  out.
• 0:36
  There's
• 0:36
  very
• 0:36
  limited
• 0:37
  time,
• 0:37
  you
• 0:37
  know,
• 0:37
  what
• 0:37
  booths
• 0:38
  should
• 0:38
  they
• 0:38
  make
• 0:39
  sure
• 0:39
  to
• 0:39
  stop
• 0:39
  by
• 0:40
  to
• 0:40
  check
• 0:40
  out
• 0:40
  what
• 0:41
  technology
• 0:41
  is
• 0:42
  hot
• 0:42
  this
• 0:42
  year.
• 0:43
  And
• 0:43
  we
• 0:43
  wanted
• 0:43
  to
• 0:44
  simplify
• 0:44
  things
• 0:44
  for
• 0:45
  amituck
• 0:45
  fans
• 0:46
  and
• 0:46
  try
• 0:46
  to
• 0:46
  get
• 0:47
  that
• 0:47
  all
• 0:48
  together
• 0:48
  in
• 0:49
  one
• 0:49
  digestible
• 0:51
  LinkedIn
• 0:51
  live
• 0:51
  event
• 0:52
  and
• 0:52
  podcast.
• 0:53
  It's
• 0:53
  something
• 0:53
  we're
• 0:53
  doing
• 0:53
  for
• 0:53
  our
• 0:54
  audience
• 0:54
  and
• 0:54
  our
• 0:55
  biggest
• 0:55
  fans
• 0:55
  right
• 0:55
  before
• 0:56
  the
• 0:56
  show.
• 0:56
  And
• 0:57
  so
• 0:57
  yeah,
• 0:57
  we're
• 0:57
  going
• 0:57
  to
• 0:57
  take
• 0:58
  you
• 0:58
  through
• 0:58
  a
• 0:58
  series
• 0:58
  of
• 0:58
  interviews
• 0:59
  with
• 0:59
  folks
• 1:00
  that
• 1:00
  we
• 1:00
  believe
• 1:01
  are
• 1:01
  the
• 1:01
  must
• 1:02
  see
• 1:02
  technology
• 1:03
  providers
• 1:04
  at
• 1:04
  next
• 1:04
  week's
• 1:04
  big
• 1:04
  show.
• 1:05
  So
• 1:05
  you
• 1:05
  can
• 1:05
  listen
• 1:06
  on
• 1:06
  the
• 1:06
  plane,
• 1:07
  the
• 1:07
  train
• 1:07
  or
• 1:07
  the
• 1:08
  automobile
• 1:09
  on
• 1:09
  your
• 1:09
  way
• 1:09
  to
• 1:09
  the
• 1:09
  show.
• 1:10
  If
• 1:10
  you're
• 1:10
  Steve
• 1:10
  Martin,
• 1:11
  if
• 1:11
  you're
• 1:11
  John
• 1:11
  Candy,
• 1:12
  well,
• 1:12
  you're
• 1:12
  not
• 1:12
  John
• 1:12
  Candy
• 1:12
  anymore.
• 1:13
  But
• 1:14
  that's
• 1:14
  what
• 1:15
  we're
• 1:15
  doing
• 1:15
  here
• 1:15
  today.
• 1:15
  It's
• 1:16
  going
• 1:16
  to
• 1:16
  be
• 1:16
  fun.
• 1:16
  It's
• 1:17
  going
• 1:17
  to
• 1:17
  be
• 1:17
  a
• 1:17
  blast.
• 1:17
  We're
• 1:17
  going
• 1:17
  to
• 1:17
  keep
• 1:18
  them
• 1:18
  quick,
• 1:18
  we're
• 1:18
  going
• 1:18
  to
• 1:18
  keep
• 1:18
  them
• 1:19
  short.
• 1:19
  Just
• 1:19
  give
• 1:19
  you
• 1:19
  what
• 1:20
  you
• 1:20
  need
• 1:20
  to
• 1:20
  know
• 1:21
  and
• 1:21
  give
• 1:21
  you
• 1:21
  the
• 1:21
  booth
• 1:22
  numbers
• 1:22
  of
• 1:22
  all
• 1:22
  the
• 1:22
  people
• 1:22
  we
• 1:23
  interviewed
• 1:23
  today
• 1:23
  so
• 1:23
  that
• 1:23
  you
• 1:24
  can
• 1:24
  know
• 1:24
  exactly
• 1:25
  who
• 1:25
  to
• 1:25
  stop
• 1:25
  by
• 1:26
  and
• 1:26
  check
• 1:26
  out.
• 1:27
  So
• 1:27
  Ann,
• 1:27
  let's
• 1:27
  get
• 1:27
  to
• 1:27
  our
• 1:28
  first
• 1:28
  interview.
• 1:28
  Joining
• 1:29
  us
• 1:29
  today
• 1:29
  is
• 1:29
  Gray
• 1:29
  Orange's
• 1:30
  general
• 1:30
  manager
• 1:31
  of
• 1:31
  G
• 1:31
  Store,
• 1:32
  Troy
• 1:32
  Seiwick.
• 1:33
  Troy,
• 1:33
  welcome
• 1:34
  to
• 1:34
  today's
• 1:35
  show.
• 1:36
  Excited
• 1:36
  to
• 1:36
  be
• 1:36
  here.
• 1:37
  Always
• 1:37
  great
• 1:37
  to
• 1:38
  chat
• 1:38
  with
• 1:38
  you
• 1:38
  too,
• 1:38
  Troy.
• 1:39
  We're
• 1:39
  super
• 1:39
  excited
• 1:40
  to
• 1:40
  have
• 1:40
  you.
• 1:41
  You're
• 1:41
  one
• 1:41
  of
• 1:41
  our
• 1:42
  favorite
• 1:42
  guests
• 1:42
  of
• 1:43
  the
• 1:43
  last
• 1:43
  year,
• 1:44
  without
• 1:44
  a
• 1:44
  doubt.
• 1:45
  But
• 1:45
  if
• 1:46
  you
• 1:46
  can
• 1:46
  just
• 1:46
  quickly
• 1:47
  recap
• 1:47
  for
• 1:48
  some
• 1:48
  of
• 1:48
  the
• 1:48
  listeners
• 1:49
  who
• 1:49
  may
• 1:49
  be
• 1:49
  joining
• 1:49
  us
• 1:49
  and
• 1:50
  meeting
• 1:50
  you
• 1:50
  and
• 1:51
  Gray
• 1:51
  Orange
• 1:51
  for
• 1:51
  the
• 1:52
  first
• 1:52
  time.
• 1:52
  Just
• 1:52
  tell
• 1:52
  us
• 1:52
  a
• 1:52
  little
• 1:53
  about
• 1:53
  what
• 1:53
  Gray
• 1:53
  Orange
• 1:54
  does,
• 1:54
  if
• 1:54
  you
• 1:54
  don't
• 1:54
  mind.
• 1:54
  Think
• 1:55
  of
• 1:55
  Gray
• 1:55
  Orange
• 1:55
  is
• 1:56
  like
• 1:57
  brain
• 1:57
  power,
• 1:58
  making
• 1:58
  retail
• 1:59
  supply
• 1:59
  chains
• 2:00
  smarter,
• 2:00
  managing
• 2:01
  robots,
• 2:02
  equipment,
• 2:03
  software
• 2:04
  and
• 2:04
  the
• 2:04
  interactions
• 2:05
  with
• 2:05
  humans.
• 2:06
  We're
• 2:07
  helping
• 2:07
  some
• 2:07
  of
• 2:07
  the
• 2:07
  largest
• 2:08
  retailers
• 2:08
  in
• 2:08
  the
• 2:09
  world
• 2:10
  get
• 2:10
  packages
• 2:10
  out
• 2:11
  faster,
• 2:11
  get
• 2:11
  products
• 2:12
  out
• 2:12
  faster
• 2:12
  in
• 2:12
  the
• 2:13
  direct
• 2:13
  to
• 2:13
  consumer
• 2:14
  space.
• 2:15
  And
• 2:16
  the
• 2:16
  retailers
• 2:16
  we're
• 2:17
  working
• 2:17
  with,
• 2:17
  we've
• 2:17
  kind
• 2:18
  of
• 2:18
  upped
• 2:18
  them
• 2:18
  the
• 2:19
  next
• 2:19
  level
• 2:19
  or,
• 2:19
  or
• 2:20
  maybe
• 2:20
  two
• 2:21
  and
• 2:21
  we're
• 2:21
  really
• 2:21
  good
• 2:21
  at
• 2:22
  that.
• 2:22
  Automating,
• 2:23
  innovating
• 2:24
  and
• 2:24
  supply
• 2:25
  chain
• 2:26
  and
• 2:26
  beyond
• 2:26
  that
• 2:27
  and
• 2:27
  more
• 2:28
  to
• 2:28
  the
• 2:28
  point
• 2:28
  for
• 2:29
  today
• 2:30
  One
• 2:30
  of
• 2:30
  our
• 2:30
  big
• 2:30
  clients
• 2:31
  asked
• 2:31
  us
• 2:32
  to
• 2:32
  take
• 2:32
  that
• 2:33
  magic
• 2:33
  and
• 2:33
  that
• 2:34
  technology
• 2:35
  and
• 2:35
  can
• 2:36
  you
• 2:36
  put
• 2:36
  that
• 2:36
  in
• 2:36
  our.
• 2:37
  Our
• 2:37
  brick
• 2:38
  and
• 2:38
  mortar
• 2:38
  stores?
• 2:39
  Which
• 2:39
  we
• 2:39
  did.
• 2:40
  And
• 2:41
  that's
• 2:41
  how
• 2:41
  G
• 2:42
  Store,
• 2:42
  our
• 2:42
  retail
• 2:43
  in
• 2:43
  store
• 2:43
  app,
• 2:43
  was
• 2:44
  born.
• 2:45
  And
• 2:46
  so
• 2:46
  when
• 2:46
  we
• 2:46
  took
• 2:46
  that
• 2:47
  intelligence
• 2:48
  into
• 2:48
  the
• 2:49
  store,
• 2:49
  instead
• 2:50
  of
• 2:50
  robots,
• 2:50
  we
• 2:51
  hooked
• 2:51
  it
• 2:51
  up
• 2:51
  with
• 2:51
  RFID
• 2:52
  readers
• 2:53
  that.
• 2:54
  That
• 2:54
  sit
• 2:54
  fixed
• 2:55
  overhead
• 2:55
  in
• 2:55
  the
• 2:55
  stores,
• 2:56
  and
• 2:56
  they
• 2:57
  get
• 2:57
  a
• 2:57
  view
• 2:58
  of
• 2:59
  where
• 2:59
  all
• 3:00
  the
• 3:00
  inventory
• 3:00
  in
• 3:00
  the
• 3:01
  store
• 3:01
  is
• 3:01
  located.
• 3:02
  Every
• 3:02
  single
• 3:02
  item
• 3:03
  in
• 3:03
  every
• 3:03
  spot
• 3:04
  in
• 3:04
  the
• 3:04
  store
• 3:04
  all
• 3:05
  day
• 3:05
  long,
• 3:05
  every
• 3:05
  day.
• 3:06
  So
• 3:07
  you
• 3:07
  know
• 3:07
  where
• 3:07
  everything
• 3:08
  is
• 3:08
  at
• 3:08
  any
• 3:08
  given
• 3:09
  time.
• 3:09
  So
• 3:09
  it's
• 3:09
  like,
• 3:10
  imagine
• 3:10
  like
• 3:10
  GPS
• 3:12
  for
• 3:12
  store
• 3:13
  inventory.
• 3:14
  So
• 3:14
  the
• 3:14
  associates
• 3:15
  can
• 3:15
  obviously
• 3:16
  quickly
• 3:16
  find
• 3:16
  what
• 3:17
  they
• 3:17
  need,
• 3:17
  keep
• 3:17
  shelves
• 3:18
  stocked,
• 3:19
  make
• 3:19
  shopping
• 3:20
  less
• 3:20
  frustrated
• 3:21
  for
• 3:21
  consumers.
• 3:21
  So
• 3:22
  G
• 3:22
  Store
• 3:22
  is
• 3:22
  kind
• 3:23
  of
• 3:23
  our
• 3:23
  app,
• 3:24
  our
• 3:24
  retail
• 3:24
  app
• 3:24
  that's
• 3:25
  all
• 3:25
  about
• 3:26
  running
• 3:26
  stores
• 3:27
  more
• 3:27
  smoothly
• 3:27
  and
• 3:27
  efficiently.
• 3:28
  And
• 3:28
  Troy,
• 3:28
  one
• 3:29
  thing
• 3:29
  that
• 3:29
  I
• 3:29
  think
• 3:29
  is
• 3:29
  important
• 3:30
  to
• 3:30
  call
• 3:30
  out.
• 3:30
  So,
• 3:30
  G
• 3:30
  Store,
• 3:31
  you
• 3:31
  mentioned
• 3:31
  you're
• 3:31
  using
• 3:31
  overhead
• 3:32
  arrays
• 3:32
  for
• 3:33
  rfid,
• 3:34
  not
• 3:35
  the
• 3:35
  traditional
• 3:36
  method
• 3:36
  that
• 3:36
  people
• 3:36
  might
• 3:37
  like.
• 3:37
  If
• 3:37
  you
• 3:37
  haven't.
• 3:38
  If
• 3:38
  you've
• 3:38
  been
• 3:38
  to
• 3:38
  nrf,
• 3:39
  you
• 3:39
  may
• 3:39
  have
• 3:39
  said,
• 3:39
  I
• 3:40
  saw
• 3:40
  RFID
• 3:41
  technology
• 3:42
  five
• 3:42
  years
• 3:43
  ago.
• 3:44
  Just
• 3:44
  quickly
• 3:45
  explain
• 3:46
  why
• 3:46
  this
• 3:46
  advancement
• 3:47
  is
• 3:47
  so
• 3:47
  significant.
• 3:48
  Yeah,
• 3:49
  yeah.
• 3:49
  And
• 3:50
  that's
• 3:50
  actually,
• 3:51
  that's
• 3:51
  the
• 3:51
  most
• 3:51
  challenging
• 3:52
  thing
• 3:52
  for
• 3:53
  us,
• 3:53
  being
• 3:54
  kind
• 3:54
  of
• 3:54
  an
• 3:54
  innovator
• 3:55
  in
• 3:55
  the
• 3:55
  space.
• 3:56
  A
• 3:56
  recent
• 3:56
  innovator
• 3:58
  is
• 3:59
  a
• 3:59
  lot
• 3:59
  of
• 3:59
  people
• 3:59
  have
• 3:59
  seen
• 4:00
  RFID
• 4:00
  and
• 4:00
  they're
• 4:00
  like,
• 4:00
  yeah,
• 4:01
  yeah,
• 4:01
  yeah,
• 4:01
  yeah,
• 4:01
  I
• 4:02
  know.
• 4:02
  I've
• 4:02
  seen
• 4:02
  this.
• 4:02
  This
• 4:03
  was
• 4:03
  like
• 4:03
  five
• 4:03
  years
• 4:03
  ago
• 4:04
  stuff.
• 4:04
  Tell
• 4:04
  me
• 4:04
  something
• 4:05
  new.
• 4:06
  So
• 4:06
  what's
• 4:07
  different
• 4:07
  is
• 4:08
  I
• 4:08
  mentioned
• 4:09
  you.
• 4:10
  So
• 4:10
  if
• 4:11
  you're
• 4:11
  using
• 4:11
  handheld
• 4:12
  rfid,
• 4:13
  you're
• 4:13
  walking
• 4:13
  around
• 4:14
  with
• 4:14
  a
• 4:14
  scanner.
• 4:15
  So
• 4:15
  now
• 4:15
  you're
• 4:16
  a
• 4:16
  store
• 4:16
  associate,
• 4:16
  you
• 4:17
  have
• 4:17
  a
• 4:17
  bunch
• 4:17
  of.
• 4:17
  Especially
• 4:18
  right
• 4:18
  now
• 4:18
  at
• 4:19
  this
• 4:19
  time
• 4:19
  of
• 4:19
  the
• 4:19
  year,
• 4:19
  you
• 4:19
  got
• 4:20
  customers
• 4:20
  everywhere.
• 4:21
  You
• 4:21
  have
• 4:21
  a
• 4:21
  scanner
• 4:22
  you
• 4:22
  have
• 4:22
  to
• 4:22
  keep
• 4:22
  track
• 4:23
  of,
• 4:23
  and
• 4:24
  you're
• 4:24
  really
• 4:24
  only
• 4:24
  counting
• 4:25
  what
• 4:25
  you're
• 4:25
  counting
• 4:26
  in
• 4:26
  that
• 4:26
  spot
• 4:27
  at
• 4:27
  that
• 4:27
  moment
• 4:27
  that
• 4:28
  given
• 4:28
  time,
• 4:28
  whether
• 4:28
  it's
• 4:29
  a
• 4:29
  cycle
• 4:29
  count
• 4:29
  or
• 4:30
  a
• 4:30
  transfer
• 4:31
  or
• 4:32
  whatever
• 4:32
  it
• 4:32
  may
• 4:33
  be,
• 4:33
  replenishing
• 4:34
  back
• 4:34
  room
• 4:34
  to
• 4:34
  front
• 4:35
  room
• 4:35
  with
• 4:36
  overhead
• 4:36
  idea.
• 4:37
  The.
• 4:37
  The
• 4:37
  big
• 4:38
  change
• 4:38
  is
• 4:39
  put
• 4:39
  the
• 4:39
  handheld
• 4:40
  away.
• 4:40
  The
• 4:40
  inventory
• 4:41
  is
• 4:41
  going
• 4:41
  to
• 4:41
  be
• 4:42
  accurate,
• 4:42
  99%
• 4:43
  accurate
• 4:44
  all
• 4:44
  the
• 4:45
  time.
• 4:45
  You
• 4:45
  don't
• 4:45
  have
• 4:45
  to
• 4:45
  walk
• 4:46
  around
• 4:46
  with.
• 4:46
  With
• 4:47
  the
• 4:47
  scanner.
• 4:48
  So
• 4:49
  down
• 4:49
  to
• 4:49
  a
• 4:49
  few
• 4:50
  feet.
• 4:50
  Everybody
• 4:51
  knows,
• 4:51
  whether
• 4:51
  it's
• 4:51
  corporate
• 4:52
  office
• 4:52
  or
• 4:52
  your
• 4:53
  manager
• 4:53
  or
• 4:54
  the
• 4:54
  store
• 4:54
  associate,
• 4:55
  they
• 4:55
  all
• 4:55
  know
• 4:55
  where
• 4:55
  the
• 4:56
  inventory
• 4:56
  is
• 4:56
  all
• 4:57
  the
• 4:57
  time.
• 4:57
  That
• 4:58
  is
• 4:58
  a
• 4:58
  huge
• 4:58
  change
• 4:59
  from
• 4:59
  the
• 4:59
  three
• 5:00
  years,
• 5:00
  four
• 5:00
  years,
• 5:00
  five
• 5:01
  years
• 5:01
  ago,
• 5:01
  just
• 5:02
  walking
• 5:02
  around
• 5:02
  with
• 5:03
  the
• 5:03
  scanner.
• 5:04
  So,
• 5:04
  Troy,
• 5:04
  what
• 5:04
  I
• 5:04
  take
• 5:05
  from
• 5:05
  what
• 5:05
  you
• 5:05
  just
• 5:05
  said
• 5:05
  is,
• 5:05
  is
• 5:06
  the
• 5:06
  real
• 5:06
  time
• 5:07
  nature,
• 5:07
  you're
• 5:07
  able
• 5:07
  to
• 5:08
  see
• 5:08
  everything
• 5:08
  that's
• 5:08
  happening
• 5:09
  in
• 5:09
  a
• 5:09
  store
• 5:09
  in
• 5:10
  real
• 5:10
  time.
• 5:10
  So.
• 5:11
  So,
• 5:12
  but
• 5:12
  why
• 5:12
  is
• 5:12
  that
• 5:12
  valuable?
• 5:13
  Like
• 5:13
  what
• 5:13
  inherently
• 5:14
  can
• 5:14
  one
• 5:14
  do
• 5:14
  if
• 5:15
  they
• 5:15
  have
• 5:15
  that
• 5:15
  type
• 5:15
  of
• 5:16
  visibility?
• 5:16
  The
• 5:16
  more
• 5:17
  obvious
• 5:17
  things
• 5:17
  are
• 5:17
  just
• 5:19
  keeping
• 5:20
  this,
• 5:20
  the
• 5:20
  shelves
• 5:21
  stocked.
• 5:22
  And
• 5:22
  that
• 5:23
  is
• 5:23
  super
• 5:23
  important
• 5:24
  because
• 5:25
  like
• 5:25
  what
• 5:25
  we've
• 5:25
  learned,
• 5:26
  I
• 5:26
  mean,
• 5:26
  we
• 5:27
  expected
• 5:27
  it,
• 5:27
  but
• 5:27
  what
• 5:27
  we've
• 5:28
  learned
• 5:29
  is
• 5:29
  that
• 5:30
  the
• 5:31
  back
• 5:31
  to
• 5:31
  front
• 5:31
  replenishment
• 5:32
  or
• 5:32
  moving
• 5:33
  stuff
• 5:33
  where
• 5:33
  it's
• 5:33
  not
• 5:34
  supposed
• 5:34
  to
• 5:34
  be
• 5:34
  to
• 5:34
  where
• 5:34
  it's
• 5:35
  supposed
• 5:35
  to
• 5:35
  be
• 5:36
  has
• 5:36
  helped
• 5:36
  our
• 5:37
  retailers.
• 5:37
  I
• 5:38
  Talked
• 5:38
  to
• 5:38
  somebody
• 5:39
  10
• 5:39
  today,
• 5:40
  actually
• 5:40
  I
• 5:40
  was
• 5:40
  going
• 5:40
  to
• 5:40
  say
• 5:41
  this
• 5:41
  week,
• 5:41
  but
• 5:41
  today
• 5:42
  I
• 5:42
  talked
• 5:42
  to
• 5:42
  one
• 5:42
  of
• 5:43
  our
• 5:43
  customers
• 5:43
  that
• 5:43
  has
• 5:44
  only
• 5:44
  50
• 5:44
  stores
• 5:45
  of
• 5:45
  their
• 5:45
  whole
• 5:46
  chain
• 5:46
  deployed
• 5:47
  and
• 5:47
  they
• 5:47
  did
• 5:48
  90,000
• 5:49
  replenishments
• 5:50
  last
• 5:50
  week,
• 5:51
  Black
• 5:52
  Friday
• 5:52
  week.
• 5:52
  So
• 5:53
  it's
• 5:53
  getting
• 5:53
  stuff
• 5:54
  where
• 5:54
  it's
• 5:54
  supposed
• 5:55
  to
• 5:55
  be.
• 5:55
  It's
• 5:55
  not
• 5:55
  just
• 5:55
  saying
• 5:56
  where
• 5:56
  it
• 5:56
  is,
• 5:57
  but
• 5:57
  getting
• 5:57
  it
• 5:57
  to
• 5:57
  where
• 5:58
  it
• 5:58
  should
• 5:58
  be.
• 5:58
  And
• 5:58
  then
• 5:59
  beyond
• 5:59
  that,
• 6:00
  the
• 6:00
  analytics
• 6:01
  within
• 6:01
  the
• 6:01
  G
• 6:02
  Store
• 6:02
  app
• 6:02
  will
• 6:03
  give
• 6:04
  you
• 6:04
  insights
• 6:05
  on
• 6:05
  how
• 6:05
  stocks
• 6:06
  moving,
• 6:06
  what's
• 6:06
  selling,
• 6:08
  what
• 6:08
  displays
• 6:08
  are
• 6:09
  working,
• 6:10
  you
• 6:10
  know,
• 6:10
  kind
• 6:10
  of
• 6:10
  the
• 6:11
  compliance
• 6:11
  things,
• 6:12
  which
• 6:12
  is
• 6:12
  like,
• 6:13
  is
• 6:13
  this
• 6:13
  store
• 6:14
  set
• 6:14
  properly
• 6:15
  like
• 6:15
  it's
• 6:15
  supposed
• 6:15
  to
• 6:16
  be?
• 6:16
  Are
• 6:16
  things
• 6:16
  where
• 6:17
  they
• 6:17
  are
• 6:17
  supposed
• 6:17
  to
• 6:17
  be?
• 6:18
  This
• 6:18
  store
• 6:19
  is
• 6:19
  doing
• 6:19
  great.
• 6:19
  Everything's
• 6:20
  where
• 6:20
  it's
• 6:20
  supposed
• 6:20
  to
• 6:20
  be.
• 6:21
  Wonder
• 6:21
  what's
• 6:21
  going
• 6:21
  on
• 6:22
  here.
• 6:22
  They're
• 6:22
  yellow
• 6:23
  on
• 6:23
  the
• 6:23
  map.
• 6:24
  For
• 6:24
  some
• 6:24
  reason,
• 6:25
  their
• 6:25
  front
• 6:25
  of
• 6:26
  their
• 6:26
  front
• 6:26
  display
• 6:27
  with,
• 6:27
  you
• 6:28
  know,
• 6:28
  denims
• 6:29
  doesn't
• 6:29
  have
• 6:29
  as
• 6:29
  much
• 6:29
  stock
• 6:30
  as
• 6:30
  it's
• 6:30
  supposed
• 6:30
  to
• 6:31
  have.
• 6:31
  So
• 6:31
  let's,
• 6:32
  let's
• 6:32
  give
• 6:32
  them
• 6:32
  a
• 6:33
  call
• 6:33
  and
• 6:33
  see
• 6:33
  what's
• 6:33
  happened.
• 6:34
  So
• 6:34
  it
• 6:35
  does
• 6:35
  simplify
• 6:35
  finding
• 6:36
  inventory,
• 6:36
  but
• 6:37
  it
• 6:37
  all
• 6:37
  the
• 6:37
  things
• 6:38
  that
• 6:38
  happen
• 6:38
  because
• 6:39
  you
• 6:39
  know
• 6:40
  more
• 6:40
  about
• 6:40
  the
• 6:40
  inventory
• 6:41
  like
• 6:41
  replenishments
• 6:42
  and
• 6:43
  merchandising
• 6:44
  and
• 6:44
  things
• 6:44
  like
• 6:44
  that
• 6:44
  are
• 6:45
  all
• 6:45
  enhanced
• 6:45
  with
• 6:45
  this.
• 6:46
  So
• 6:46
  the
• 6:46
  reason
• 6:46
  that's
• 6:46
  important,
• 6:47
  right,
• 6:47
  Troy,
• 6:47
  is
• 6:47
  that
• 6:48
  you
• 6:48
  know,
• 6:48
  traditionally,
• 6:48
  especially,
• 6:49
  especially
• 6:49
  in
• 6:49
  an
• 6:49
  apparel
• 6:50
  environment,
• 6:50
  you
• 6:50
  know
• 6:50
  that
• 6:50
  you
• 6:50
  know
• 6:51
  potentially
• 6:51
  that
• 6:51
  the
• 6:51
  inventory
• 6:52
  is
• 6:52
  in
• 6:52
  the
• 6:52
  store,
• 6:52
  at
• 6:53
  least
• 6:53
  you
• 6:53
  think
• 6:53
  it
• 6:53
  is.
• 6:54
  So,
• 6:54
  you
• 6:54
  know,
• 6:54
  even
• 6:55
  with
• 6:55
  traditional
• 6:55
  RFID
• 6:56
  solutions,
• 6:56
  you
• 6:56
  can
• 6:56
  understand
• 6:56
  that
• 6:57
  the
• 6:57
  inventory
• 6:57
  is
• 6:57
  there.
• 6:58
  But
• 6:58
  what
• 6:58
  you're
• 6:58
  saying
• 6:59
  is
• 6:59
  now
• 6:59
  you
• 6:59
  can
• 6:59
  understand
• 7:00
  where
• 7:00
  the
• 7:00
  inventory
• 7:00
  is
• 7:01
  actually
• 7:01
  in
• 7:01
  the
• 7:01
  store.
• 7:02
  So
• 7:02
  is
• 7:02
  it
• 7:02
  in
• 7:02
  the
• 7:02
  back
• 7:03
  room
• 7:03
  or
• 7:03
  is
• 7:03
  it
• 7:03
  in
• 7:03
  the
• 7:04
  front
• 7:04
  of
• 7:04
  house
• 7:04
  on
• 7:04
  the
• 7:05
  sales
• 7:05
  floor?
• 7:05
  And
• 7:05
  you
• 7:05
  can
• 7:06
  more
• 7:06
  quickly
• 7:06
  move
• 7:06
  it
• 7:07
  from
• 7:07
  one
• 7:07
  place
• 7:08
  to
• 7:08
  another
• 7:08
  because
• 7:08
  you
• 7:08
  can
• 7:09
  locate
• 7:09
  it
• 7:09
  in
• 7:09
  the
• 7:09
  back
• 7:09
  room
• 7:10
  more
• 7:10
  easily.
• 7:10
  And
• 7:10
  then
• 7:11
  you
• 7:11
  could
• 7:11
  also
• 7:11
  know
• 7:11
  when
• 7:11
  it's
• 7:12
  out
• 7:12
  of
• 7:12
  stock
• 7:12
  on
• 7:12
  the
• 7:12
  floor
• 7:12
  and
• 7:13
  when
• 7:13
  you're
• 7:13
  visually
• 7:13
  compliant
• 7:14
  with
• 7:14
  the
• 7:14
  presentation
• 7:15
  guidelines
• 7:16
  as
• 7:16
  well.
• 7:16
  Am
• 7:16
  I
• 7:16
  summarizing
• 7:17
  that
• 7:17
  correctly?
• 7:18
  Absolutely,
• 7:19
  absolutely.
• 7:20
  And
• 7:20
  you're
• 7:20
  taking
• 7:21
  the
• 7:21
  store
• 7:21
  associate
• 7:22
  and
• 7:22
  freeing
• 7:23
  them
• 7:23
  up
• 7:23
  to
• 7:23
  engage
• 7:24
  the
• 7:24
  customers,
• 7:25
  help
• 7:26
  them
• 7:26
  with
• 7:26
  their
• 7:27
  questions
• 7:27
  and
• 7:27
  stuff
• 7:27
  like
• 7:28
  that.
• 7:28
  Because
• 7:28
  they're
• 7:28
  not
• 7:29
  trying
• 7:29
  to
• 7:30
  find
• 7:30
  things
• 7:30
  and
• 7:30
  they're
• 7:31
  not
• 7:31
  cycle
• 7:31
  counting.
• 7:32
  They're
• 7:32
  eliminating
• 7:33
  all
• 7:33
  that
• 7:33
  because
• 7:34
  it
• 7:34
  becomes
• 7:34
  automated
• 7:35
  through
• 7:35
  the
• 7:35
  overhead
• 7:36
  systems
• 7:36
  and
• 7:36
  the.
• 7:36
  Software
• 7:38
  and
• 7:38
  you're
• 7:38
  bringing,
• 7:39
  you're
• 7:39
  allowing
• 7:39
  them
• 7:39
  to
• 7:40
  do
• 7:40
  other
• 7:40
  things
• 7:41
  that
• 7:41
  you're,
• 7:41
  that
• 7:41
  you've
• 7:41
  been
• 7:42
  testing
• 7:42
  in
• 7:42
  some
• 7:42
  of
• 7:42
  the
• 7:43
  G
• 7:43
  store
• 7:43
  enabled,
• 7:44
  especially
• 7:45
  in
• 7:45
  apparel
• 7:46
  formats
• 7:46
  where
• 7:47
  you're,
• 7:47
  you
• 7:47
  know,
• 7:47
  allowing
• 7:48
  somebody
• 7:48
  to
• 7:48
  request
• 7:49
  an
• 7:49
  item
• 7:50
  from
• 7:50
  the
• 7:51
  fitting
• 7:51
  room
• 7:51
  when
• 7:52
  they're
• 7:52
  in
• 7:52
  there
• 7:52
  trying
• 7:52
  something
• 7:53
  on
• 7:53
  and
• 7:53
  now
• 7:54
  that
• 7:54
  associate
• 7:55
  can
• 7:55
  go
• 7:55
  and
• 7:55
  grab
• 7:56
  it.
• 7:56
  That's
• 7:56
  one
• 7:56
  of
• 7:56
  the
• 7:56
  things
• 7:56
  that
• 7:57
  I
• 7:57
  think
• 7:57
  is
• 7:57
  really
• 7:57
  fascinating
• 7:58
  and
• 7:58
  a
• 7:58
  good
• 7:59
  thing
• 7:59
  for
• 7:59
  people,
• 7:59
  especially
• 8:00
  in
• 8:00
  the
• 8:00
  apparel
• 8:00
  industry
• 8:01
  to
• 8:01
  be
• 8:01
  checking
• 8:01
  out
• 8:02
  when
• 8:02
  they're
• 8:02
  out
• 8:02
  at
• 8:02
  nrf.
• 8:03
  So
• 8:03
  the
• 8:04
  rfid,
• 8:05
  everything
• 8:05
  that,
• 8:06
  that
• 8:06
  can
• 8:06
  do
• 8:06
  and
• 8:07
  then
• 8:07
  especially
• 8:07
  starting
• 8:08
  to
• 8:08
  look
• 8:08
  at
• 8:08
  things
• 8:08
  like
• 8:09
  how
• 8:09
  you're,
• 8:09
  how
• 8:10
  you're
• 8:10
  starting
• 8:10
  to
• 8:10
  solve
• 8:11
  for
• 8:11
  that
• 8:11
  and
• 8:11
  look
• 8:11
  at
• 8:11
  the
• 8:12
  opportunities
• 8:13
  with
• 8:13
  things
• 8:13
  like
• 8:14
  smart
• 8:14
  fitting
• 8:15
  rooms
• 8:15
  or
• 8:15
  buy
• 8:16
  online
• 8:16
  pickup
• 8:16
  in
• 8:16
  store.
• 8:17
  Exactly,
• 8:18
  exactly.
• 8:18
  And
• 8:19
  you,
• 8:19
  you
• 8:20
  nailed
• 8:20
  it.
• 8:20
  And,
• 8:20
  and
• 8:22
  only
• 8:23
  suggest
• 8:23
  things
• 8:24
  that
• 8:24
  you
• 8:25
  know
• 8:25
  are
• 8:25
  exactly
• 8:26
  in
• 8:26
  stock.
• 8:26
  Right.
• 8:26
  So
• 8:27
  you
• 8:27
  won't
• 8:27
  have
• 8:27
  that
• 8:28
  sloppy.
• 8:29
  This
• 8:30
  would
• 8:30
  look
• 8:30
  great
• 8:30
  with
• 8:30
  that.
• 8:31
  Or
• 8:31
  we'll
• 8:31
  go
• 8:31
  retrieve
• 8:32
  that.
• 8:32
  If
• 8:32
  it's
• 8:32
  not
• 8:33
  there,
• 8:33
  it
• 8:33
  won't
• 8:33
  be
• 8:33
  suggested.
• 8:34
  So.
• 8:34
  Yeah,
• 8:35
  exactly.
• 8:36
  So
• 8:36
  outside
• 8:37
  of
• 8:37
  that,
• 8:37
  Troy,
• 8:38
  what,
• 8:38
  what
• 8:38
  is
• 8:38
  the
• 8:38
  kind
• 8:39
  of
• 8:39
  main
• 8:39
  messaging
• 8:40
  that
• 8:40
  people
• 8:40
  are
• 8:40
  going
• 8:40
  to
• 8:40
  hear
• 8:41
  if
• 8:41
  they
• 8:41
  come
• 8:41
  and
• 8:41
  spend
• 8:42
  some
• 8:42
  time
• 8:42
  with
• 8:42
  you
• 8:42
  and
• 8:43
  the
• 8:43
  G
• 8:43
  store
• 8:43
  and
• 8:43
  Gray
• 8:44
  Orange
• 8:44
  team
• 8:44
  at
• 8:44
  the
• 8:44
  booth
• 8:44
  at
• 8:45
  nrf.
• 8:45
  So
• 8:45
  what
• 8:45
  you'll
• 8:46
  see
• 8:46
  at
• 8:46
  NRF
• 8:47
  from
• 8:47
  us
• 8:47
  is
• 8:47
  in
• 8:47
  all
• 8:48
  about
• 8:48
  intelligent
• 8:49
  inventory.
• 8:49
  Everything
• 8:50
  we've
• 8:50
  been,
• 8:50
  we've
• 8:50
  been
• 8:51
  talking
• 8:51
  about
• 8:51
  here,
• 8:52
  we're,
• 8:53
  we're
• 8:53
  showing
• 8:53
  how
• 8:54
  you
• 8:54
  can
• 8:54
  turn
• 8:54
  inventory
• 8:55
  from
• 8:55
  a
• 8:55
  pain
• 8:55
  point
• 8:56
  or
• 8:56
  a
• 8:56
  task,
• 8:57
  an
• 8:57
  operational
• 8:58
  task,
• 8:58
  into
• 8:58
  a
• 8:58
  real
• 8:59
  advantage
• 9:00
  for
• 9:00
  your
• 9:01
  sales.
• 9:01
  So
• 9:01
  at
• 9:02
  the
• 9:02
  booth
• 9:02
  we'll
• 9:02
  show
• 9:02
  off
• 9:03
  G
• 9:03
  Store.
• 9:04
  Well,
• 9:05
  people
• 9:05
  that
• 9:05
  visit
• 9:06
  the
• 9:06
  booth
• 9:06
  will
• 9:06
  be
• 9:06
  able
• 9:07
  to
• 9:07
  see
• 9:07
  with
• 9:07
  iPhones,
• 9:08
  iPads,
• 9:09
  you
• 9:09
  know,
• 9:09
  other
• 9:10
  devices,
• 9:10
  how
• 9:10
  easy
• 9:11
  this
• 9:11
  thing
• 9:11
  is
• 9:11
  to
• 9:11
  work.
• 9:12
  It
• 9:12
  really
• 9:12
  trains
• 9:13
  itself.
• 9:13
  It's
• 9:13
  got
• 9:13
  high
• 9:14
  adoption
• 9:14
  from
• 9:14
  the
• 9:14
  store
• 9:15
  associates.
• 9:16
  And
• 9:17
  so
• 9:17
  we
• 9:17
  focus
• 9:18
  on
• 9:18
  all
• 9:19
  of
• 9:19
  the
• 9:19
  inventory
• 9:20
  management,
• 9:21
  task
• 9:21
  management
• 9:22
  around
• 9:22
  inventory
• 9:23
  stuff.
• 9:23
  But
• 9:24
  they'll
• 9:24
  get
• 9:24
  a
• 9:24
  look
• 9:25
  into
• 9:25
  what
• 9:25
  G
• 9:25
  Store
• 9:26
  offers
• 9:26
  because
• 9:26
  it's
• 9:26
  really
• 9:27
  like
• 9:27
  a
• 9:27
  Swiss
• 9:27
  army
• 9:28
  knife
• 9:28
  for
• 9:28
  inside
• 9:29
  a
• 9:29
  retail
• 9:30
  store
• 9:30
  for
• 9:31
  the
• 9:31
  associates.
• 9:31
  So
• 9:32
  there
• 9:32
  is
• 9:32
  way
• 9:32
  more
• 9:33
  than
• 9:33
  just
• 9:33
  inventory.
• 9:34
  We
• 9:34
  do
• 9:34
  omnichannel,
• 9:35
  pig
• 9:36
  picking,
• 9:36
  pick
• 9:36
  pathing,
• 9:37
  so
• 9:37
  they'll
• 9:38
  get
• 9:38
  to
• 9:38
  see
• 9:38
  all
• 9:38
  of
• 9:39
  that.
• 9:39
  That's
• 9:39
  typically
• 9:39
  not
• 9:40
  the
• 9:40
  first
• 9:40
  thing
• 9:40
  that,
• 9:41
  that
• 9:41
  a
• 9:42
  retailer
• 9:42
  will
• 9:42
  want
• 9:42
  to
• 9:42
  tackle.
• 9:43
  So
• 9:43
  we
• 9:43
  focus
• 9:44
  mostly
• 9:44
  on
• 9:44
  this
• 9:44
  Intelligent
• 9:45
  inventory.
• 9:45
  But
• 9:45
  they'll
• 9:46
  get
• 9:46
  to
• 9:46
  see
• 9:46
  everything
• 9:47
  that
• 9:47
  we
• 9:47
  offer,
• 9:49
  you
• 9:49
  know,
• 9:49
  and
• 9:49
  then
• 9:49
  if
• 9:50
  they
• 9:50
  come
• 9:50
  talk
• 9:50
  to
• 9:51
  me,
• 9:51
  I
• 9:51
  can
• 9:51
  talk
• 9:51
  about
• 9:52
  all
• 9:52
  the
• 9:52
  future
• 9:52
  of
• 9:53
  all
• 9:53
  this,
• 9:53
  where
• 9:53
  it's
• 9:54
  heading
• 9:54
  and
• 9:54
  where
• 9:54
  our
• 9:54
  retailers
• 9:55
  are
• 9:55
  asking
• 9:55
  us
• 9:56
  to
• 9:56
  go.
• 9:56
  I'm
• 9:56
  gonna
• 9:56
  put
• 9:56
  you
• 9:57
  on
• 9:57
  the
• 9:57
  spot
• 9:57
  a
• 9:57
  little
• 9:57
  bit
• 9:57
  too.
• 9:57
  So
• 9:58
  the
• 9:58
  first
• 9:58
  one,
• 9:58
  you
• 9:59
  know,
• 9:59
  I
• 9:59
  can
• 9:59
  remember
• 9:59
  being
• 9:59
  a
• 9:59
  retail
• 10:00
  executive
• 10:00
  walking
• 10:00
  a
• 10:01
  conference
• 10:01
  floor.
• 10:02
  You're
• 10:02
  hearing
• 10:02
  from
• 10:02
  a
• 10:03
  lot
• 10:03
  of
• 10:03
  different
• 10:03
  technology
• 10:04
  vendors,
• 10:05
  and
• 10:05
  you're
• 10:05
  always
• 10:05
  trying
• 10:06
  to
• 10:06
  ask
• 10:06
  the
• 10:06
  tough
• 10:06
  questions
• 10:07
  to
• 10:07
  get
• 10:07
  to
• 10:07
  the
• 10:07
  root
• 10:07
  of,
• 10:07
  you
• 10:08
  know,
• 10:08
  whether
• 10:08
  this
• 10:09
  technology
• 10:09
  can
• 10:09
  do
• 10:10
  what
• 10:10
  it
• 10:10
  is
• 10:10
  that
• 10:10
  you're
• 10:10
  saying
• 10:11
  it
• 10:11
  does.
• 10:11
  So
• 10:11
  I'm
• 10:11
  curious,
• 10:12
  so
• 10:12
  question
• 10:13
  number
• 10:13
  one.
• 10:14
  What
• 10:14
  is
• 10:14
  the
• 10:14
  biggest
• 10:14
  question
• 10:15
  you
• 10:15
  generally
• 10:15
  get
• 10:16
  asked
• 10:16
  from
• 10:16
  the
• 10:17
  retail
• 10:17
  executives
• 10:18
  that
• 10:18
  stop
• 10:18
  by
• 10:18
  or
• 10:19
  that
• 10:19
  you
• 10:19
  converse
• 10:19
  with,
• 10:20
  you
• 10:20
  know,
• 10:20
  on
• 10:20
  a
• 10:20
  daily
• 10:21
  basis
• 10:21
  to
• 10:21
  prove
• 10:21
  out
• 10:22
  that,
• 10:22
  you
• 10:22
  know,
• 10:23
  you,
• 10:23
  you
• 10:23
  can
• 10:23
  do
• 10:24
  what
• 10:24
  you've
• 10:24
  been
• 10:24
  saying
• 10:24
  you
• 10:24
  can
• 10:25
  do?
• 10:25
  The
• 10:25
  one
• 10:26
  thing
• 10:26
  that
• 10:26
  a
• 10:27
  lot
• 10:27
  of
• 10:27
  people
• 10:27
  will
• 10:27
  be
• 10:27
  asking,
• 10:28
  I'm
• 10:28
  sure
• 10:28
  they'll
• 10:28
  continue
• 10:29
  to
• 10:29
  ask
• 10:29
  this,
• 10:30
  this
• 10:30
  time
• 10:30
  around,
• 10:30
  is
• 10:31
  how
• 10:31
  do
• 10:31
  I
• 10:31
  simplify
• 10:32
  my
• 10:32
  operations?
• 10:33
  Okay,
• 10:34
  about
• 10:34
  losing
• 10:35
  precision
• 10:36
  or
• 10:36
  adding
• 10:37
  precision.
• 10:38
  Right.
• 10:38
  To
• 10:38
  get
• 10:39
  smarter,
• 10:39
  but
• 10:40
  simplify.
• 10:41
  So
• 10:41
  in
• 10:41
  other
• 10:41
  words,
• 10:41
  like
• 10:42
  when
• 10:42
  they
• 10:42
  say
• 10:42
  simplify,
• 10:43
  they
• 10:43
  don't
• 10:43
  want
• 10:43
  a
• 10:44
  bunch
• 10:44
  of
• 10:44
  apps,
• 10:44
  they
• 10:45
  don't
• 10:45
  want
• 10:45
  their
• 10:45
  use,
• 10:46
  they
• 10:46
  don't
• 10:46
  want
• 10:46
  their
• 10:46
  associates
• 10:47
  logging
• 10:47
  into
• 10:47
  a
• 10:47
  bunch
• 10:48
  of
• 10:48
  different
• 10:49
  things.
• 10:49
  So,
• 10:50
  so
• 10:50
  how
• 10:50
  do
• 10:51
  they
• 10:51
  do
• 10:51
  that?
• 10:51
  And
• 10:51
  then
• 10:52
  we'll
• 10:52
  obviously
• 10:53
  answer
• 10:53
  with
• 10:53
  how
• 10:54
  G
• 10:54
  Store
• 10:54
  is
• 10:54
  so
• 10:54
  easy
• 10:55
  to
• 10:55
  adopt.
• 10:56
  And,
• 10:57
  and
• 10:57
  you
• 10:57
  know,
• 10:58
  our
• 10:58
  customers,
• 10:58
  they
• 10:58
  all
• 10:58
  love
• 10:59
  it.
• 10:59
  The
• 10:59
  associates
• 10:59
  that
• 11:00
  are
• 11:00
  using
• 11:00
  it,
• 11:00
  they
• 11:00
  all
• 11:00
  love
• 11:01
  it.
• 11:01
  It's
• 11:01
  not
• 11:01
  a
• 11:01
  pain.
• 11:02
  And,
• 11:02
  oh,
• 11:02
  I
• 11:02
  have
• 11:02
  to
• 11:02
  use
• 11:02
  G
• 11:03
  Store.
• 11:03
  It's
• 11:03
  like,
• 11:04
  it
• 11:04
  makes
• 11:04
  their
• 11:05
  here.
• 11:06
  But
• 11:07
  I
• 11:07
  think
• 11:08
  where
• 11:08
  you're
• 11:08
  going,
• 11:09
  the
• 11:10
  number
• 11:10
  one
• 11:10
  challenge
• 11:11
  for
• 11:11
  us
• 11:11
  is
• 11:11
  the
• 11:12
  skeptical
• 11:13
  executive.
• 11:14
  So
• 11:14
  you
• 11:14
  have
• 11:15
  the
• 11:15
  tech
• 11:15
  people
• 11:15
  that
• 11:16
  walk
• 11:16
  around
• 11:16
  nrf,
• 11:17
  right?
• 11:17
  And
• 11:17
  they're
• 11:18
  like,
• 11:18
  looking
• 11:18
  for
• 11:18
  the
• 11:19
  next
• 11:19
  cool
• 11:19
  thing.
• 11:19
  And
• 11:20
  those
• 11:20
  are
• 11:20
  easier
• 11:21
  people
• 11:21
  to
• 11:21
  talk
• 11:21
  to
• 11:21
  about
• 11:22
  things
• 11:22
  like.
• 11:22
  Right.
• 11:22
  They're
• 11:23
  super
• 11:23
  curious.
• 11:24
  Right?
• 11:24
  It's.
• 11:25
  I
• 11:25
  talked
• 11:26
  to
• 11:26
  a
• 11:26
  CFO
• 11:27
  of
• 11:27
  a
• 11:27
  big
• 11:27
  fashion
• 11:28
  retailer
• 11:28
  this
• 11:28
  week,
• 11:29
  okay.
• 11:30
  And
• 11:30
  it
• 11:30
  was,
• 11:31
  it
• 11:31
  was,
• 11:31
  you
• 11:32
  know,
• 11:32
  like
• 11:32
  you
• 11:32
  can
• 11:32
  expect
• 11:32
  with
• 11:33
  somebody
• 11:33
  like
• 11:33
  that.
• 11:34
  Quick,
• 11:34
  hard
• 11:35
  hitting,
• 11:35
  right
• 11:36
  to
• 11:36
  the
• 11:36
  point.
• 11:36
  He
• 11:37
  says,
• 11:37
  my
• 11:37
  team
• 11:37
  has
• 11:38
  told
• 11:38
  me
• 11:38
  this
• 11:39
  stuff
• 11:40
  doesn't
• 11:40
  work,
• 11:41
  right?
• 11:42
  This
• 11:42
  overhead
• 11:43
  RFID
• 11:44
  doesn't
• 11:44
  work.
• 11:45
  So
• 11:45
  here
• 11:45
  you
• 11:46
  are
• 11:46
  talking
• 11:46
  to
• 11:46
  me.
• 11:47
  What,
• 11:48
  what
• 11:48
  do
• 11:48
  you
• 11:48
  say
• 11:49
  about
• 11:49
  that?
• 11:49
  And
• 11:49
  I
• 11:49
  said,
• 11:50
  well,
• 11:50
  we're.
• 11:50
  We
• 11:51
  have
• 11:51
  hundreds
• 11:51
  of
• 11:51
  stores,
• 11:52
  hundreds
• 11:53
  of
• 11:53
  stores
• 11:54
  moving
• 11:54
  into
• 11:54
  the
• 11:54
  thousands
• 11:55
  on
• 11:56
  this
• 11:56
  overhead
• 11:56
  RFID
• 11:57
  technology
• 11:58
  that
• 11:58
  are
• 11:58
  live
• 11:58
  and
• 11:59
  working
• 11:59
  great.
• 11:59
  I
• 12:00
  don't
• 12:00
  want
• 12:00
  to
• 12:00
  make
• 12:00
  your
• 12:00
  team
• 12:01
  look
• 12:01
  wrong.
• 12:02
  Well,
• 12:02
  maybe
• 12:02
  I
• 12:03
  do.
• 12:03
  Right?
• 12:05
  I
• 12:05
  said
• 12:06
  take
• 12:06
  the
• 12:06
  challenge.
• 12:07
  I'll
• 12:07
  go
• 12:08
  out
• 12:08
  to
• 12:08
  your
• 12:09
  store
• 12:09
  and
• 12:10
  show
• 12:10
  you
• 12:10
  that
• 12:10
  this
• 12:10
  will
• 12:11
  work.
• 12:11
  And.
• 12:11
  And
• 12:12
  he
• 12:12
  took,
• 12:12
  he
• 12:13
  took
• 12:13
  us
• 12:13
  up
• 12:13
  on
• 12:13
  that.
• 12:13
  So
• 12:14
  we're
• 12:14
  going
• 12:14
  out
• 12:14
  to
• 12:14
  a
• 12:14
  couple
• 12:15
  of
• 12:15
  stores,
• 12:15
  one
• 12:15
  in
• 12:15
  Texas,
• 12:16
  one
• 12:16
  over
• 12:16
  in
• 12:17
  Chicago
• 12:17
  where
• 12:18
  I'm
• 12:18
  at,
• 12:18
  and
• 12:19
  we'll
• 12:19
  show
• 12:19
  them
• 12:19
  how
• 12:19
  this
• 12:20
  is
• 12:20
  going
• 12:20
  to
• 12:20
  work.
• 12:20
  So
• 12:21
  there's
• 12:21
  a.
• 12:21
  I
• 12:22
  guess
• 12:22
  the
• 12:22
  answer
• 12:22
  is
• 12:22
  a
• 12:22
  very
• 12:23
  skeptical
• 12:24
  executive
• 12:24
  that
• 12:25
  is
• 12:25
  not
• 12:26
  aware
• 12:26
  that
• 12:27
  this
• 12:27
  step
• 12:27
  changes
• 12:28
  happen.
• 12:29
  There's
• 12:29
  only
• 12:29
  a
• 12:29
  few
• 12:30
  hardware
• 12:30
  companies
• 12:31
  that
• 12:31
  can
• 12:31
  provide
• 12:32
  this
• 12:32
  level
• 12:32
  of
• 12:32
  accuracy
• 12:33
  and
• 12:33
  we're
• 12:33
  working,
• 12:33
  working
• 12:33
  with
• 12:34
  them
• 12:35
  and
• 12:35
  then
• 12:35
  combined
• 12:35
  with
• 12:35
  our
• 12:36
  software
• 12:36
  we
• 12:36
  can
• 12:37
  provide
• 12:37
  it.
• 12:37
  So
• 12:38
  it
• 12:38
  has
• 12:38
  to
• 12:38
  be
• 12:38
  a
• 12:39
  quick
• 12:39
  answer
• 12:39
  from,
• 12:40
  from
• 12:40
  us,
• 12:40
  from
• 12:40
  me
• 12:41
  to
• 12:41
  say
• 12:41
  no,
• 12:42
  this
• 12:42
  does
• 12:42
  work.
• 12:43
  Now
• 12:43
  your
• 12:43
  team
• 12:43
  tested
• 12:44
  the
• 12:44
  wrong
• 12:44
  stuff
• 12:45
  or
• 12:45
  too
• 12:45
  early
• 12:46
  in
• 12:46
  the
• 12:46
  process.
• 12:47
  Yeah.
• 12:48
  So
• 12:48
  that,
• 12:48
  so
• 12:48
  that's
• 12:48
  great
• 12:49
  because
• 12:49
  that's
• 12:49
  actually
• 12:49
  gonna.
• 12:49
  My
• 12:50
  number,
• 12:50
  my
• 12:50
  second
• 12:50
  question,
• 12:51
  my
• 12:51
  number
• 12:51
  two
• 12:51
  question
• 12:51
  was
• 12:52
  actually
• 12:52
  gonna
• 12:52
  be
• 12:52
  okay
• 12:52
  so
• 12:53
  then
• 12:53
  for
• 12:53
  those
• 12:53
  that
• 12:54
  have
• 12:54
  invested
• 12:54
  with
• 12:55
  you
• 12:55
  in,
• 12:55
  in
• 12:55
  the
• 12:55
  G
• 12:56
  store
• 12:56
  concept,
• 12:56
  I'm
• 12:57
  curious,
• 12:57
  like
• 12:57
  why
• 12:57
  did
• 12:58
  they
• 12:58
  invest
• 12:58
  in
• 12:58
  it
• 12:58
  and
• 12:59
  what
• 12:59
  benefits
• 12:59
  are
• 13:00
  they
• 13:00
  actually
• 13:00
  seeing
• 13:01
  from
• 13:01
  it?
• 13:01
  What
• 13:01
  I
• 13:01
  referenced
• 13:02
  earlier
• 13:02
  about
• 13:03
  the,
• 13:03
  the
• 13:03
  replenish
• 13:05
  thing
• 13:06
  now
• 13:06
  that
• 13:06
  not
• 13:07
  what
• 13:07
  I
• 13:07
  would
• 13:07
  have
• 13:07
  guessed.
• 13:08
  So
• 13:09
  I
• 13:09
  would
• 13:09
  have
• 13:09
  guessed
• 13:10
  accuracy
• 13:11
  for
• 13:11
  client
• 13:12
  telling.
• 13:12
  Knowing
• 13:13
  exactly
• 13:13
  where
• 13:13
  everything
• 13:14
  is.
• 13:14
  I'm
• 13:15
  going
• 13:15
  in
• 13:15
  the
• 13:15
  store.
• 13:16
  Do
• 13:16
  you
• 13:16
  have
• 13:16
  the.
• 13:17
  I
• 13:18
  say
• 13:18
  size
• 13:18
  small
• 13:19
  but
• 13:19
  that
• 13:19
  would
• 13:19
  be
• 13:19
  not
• 13:20
  very
• 13:20
  believable.
• 13:20
  But
• 13:21
  do
• 13:21
  you
• 13:21
  have
• 13:21
  the
• 13:21
  size
• 13:21
  small
• 13:22
  for
• 13:22
  me?
• 13:23
  And
• 13:24
  I
• 13:25
  thought
• 13:25
  that
• 13:25
  would
• 13:26
  be
• 13:26
  the
• 13:26
  number
• 13:26
  one
• 13:27
  thing.
• 13:27
  The
• 13:28
  number
• 13:28
  one
• 13:28
  thing
• 13:28
  by
• 13:29
  far
• 13:29
  and
• 13:29
  away
• 13:29
  right
• 13:30
  now
• 13:31
  is
• 13:31
  getting
• 13:31
  the
• 13:32
  stock
• 13:32
  where
• 13:33
  it
• 13:33
  needs
• 13:33
  to
• 13:33
  be
• 13:33
  during
• 13:34
  the
• 13:34
  busy
• 13:34
  parts
• 13:34
  of
• 13:35
  the
• 13:35
  day
• 13:35
  or
• 13:35
  the
• 13:35
  week
• 13:36
  so
• 13:36
  that
• 13:36
  there
• 13:37
  is
• 13:37
  never
• 13:38
  a
• 13:38
  moment
• 13:38
  where
• 13:38
  your
• 13:39
  customer
• 13:39
  is
• 13:40
  walking
• 13:40
  by
• 13:40
  sales
• 13:41
  captures.
• 13:42
  Yes,
• 13:42
  exactly.
• 13:43
  Conversion
• 13:43
  of
• 13:44
  the
• 13:44
  in
• 13:44
  store
• 13:44
  traffic.
• 13:45
  It
• 13:45
  is
• 13:46
  super
• 13:46
  huge.
• 13:47
  It's
• 13:48
  where
• 13:48
  even
• 13:49
  the
• 13:49
  software
• 13:49
  we
• 13:50
  have
• 13:50
  people
• 13:50
  are
• 13:50
  pushing.
• 13:51
  Can
• 13:51
  I
• 13:51
  get
• 13:51
  this?
• 13:51
  Can
• 13:51
  I
• 13:52
  get
• 13:52
  that?
• 13:52
  New
• 13:52
  features
• 13:53
  and
• 13:53
  stuff
• 13:53
  like
• 13:53
  that
• 13:53
  related
• 13:54
  to
• 13:54
  replenishment.
• 13:55
  So
• 13:56
  that
• 13:56
  is
• 13:56
  the
• 13:56
  biggest
• 13:57
  game
• 13:57
  changer
• 13:57
  for
• 13:57
  them.
• 13:58
  The
• 13:59
  clients
• 13:59
  that
• 13:59
  we
• 13:59
  have
• 14:00
  doing
• 14:00
  this
• 14:00
  right
• 14:00
  now.
• 14:01
  That's
• 14:01
  the
• 14:01
  biggest
• 14:02
  benefit
• 14:03
  roi.
• 14:03
  All
• 14:04
  that
• 14:04
  is
• 14:04
  in
• 14:04
  getting
• 14:05
  that
• 14:05
  stock
• 14:05
  out
• 14:06
  to
• 14:06
  the
• 14:06
  right
• 14:06
  spot
• 14:06
  in
• 14:06
  the
• 14:07
  store.
• 14:07
  There's
• 14:07
  a
• 14:07
  lot
• 14:07
  of
• 14:08
  other
• 14:08
  cool
• 14:08
  things.
• 14:08
  Like
• 14:09
  Ann
• 14:09
  mentioned
• 14:09
  the,
• 14:10
  you
• 14:10
  know,
• 14:10
  requesting
• 14:11
  stock
• 14:11
  back
• 14:11
  to
• 14:11
  the
• 14:11
  changing
• 14:12
  room.
• 14:12
  Those
• 14:13
  are,
• 14:13
  those
• 14:13
  are
• 14:13
  experience
• 14:14
  changers.
• 14:15
  Those
• 14:15
  are
• 14:15
  the
• 14:15
  things
• 14:15
  that
• 14:15
  make
• 14:15
  it
• 14:16
  on
• 14:16
  TikTok.
• 14:17
  Right.
• 14:17
  Like
• 14:17
  look
• 14:17
  at
• 14:18
  what
• 14:18
  this
• 14:18
  company
• 14:18
  has,
• 14:19
  you
• 14:19
  know,
• 14:19
  kind
• 14:19
  of
• 14:19
  stuff.
• 14:20
  But
• 14:20
  replenishment
• 14:20
  is
• 14:21
  the
• 14:21
  big
• 14:21
  game
• 14:21
  changer.
• 14:22
  And
• 14:22
  then,
• 14:23
  and
• 14:23
  then
• 14:23
  along
• 14:23
  with
• 14:24
  that
• 14:24
  will
• 14:24
  come
• 14:24
  all
• 14:24
  the
• 14:25
  corporate
• 14:25
  level
• 14:25
  analytics
• 14:26
  and
• 14:26
  heat
• 14:27
  mapping
• 14:27
  and
• 14:27
  all
• 14:27
  that
• 14:27
  kind
• 14:28
  of
• 14:28
  stuff.
• 14:28
  Right.
• 14:29
  The
• 14:29
  insights
• 14:29
  that
• 14:29
  we
• 14:30
  provide.
• 14:30
  Troy,
• 14:31
  I
• 14:31
  want
• 14:31
  to
• 14:31
  thank
• 14:31
  you
• 14:32
  so
• 14:32
  much
• 14:32
  for
• 14:32
  taking
• 14:33
  time
• 14:33
  today
• 14:34
  to
• 14:34
  just
• 14:34
  give
• 14:35
  our
• 14:35
  listeners
• 14:36
  a
• 14:36
  quick
• 14:36
  overview
• 14:36
  of
• 14:36
  why
• 14:37
  they
• 14:37
  should
• 14:37
  come
• 14:37
  visit
• 14:37
  the
• 14:38
  booth.
• 14:38
  Before
• 14:38
  we
• 14:39
  let
• 14:39
  you
• 14:39
  go,
• 14:40
  I
• 14:40
  need
• 14:41
  to
• 14:41
  know
• 14:41
  what
• 14:41
  is
• 14:42
  your
• 14:42
  number
• 14:43
  one
• 14:43
  guilty
• 14:44
  pleasure
• 14:44
  when
• 14:44
  visiting
• 14:45
  New
• 14:45
  York?
• 14:45
  Troy?
• 14:46
  I
• 14:46
  love
• 14:46
  all
• 14:46
  the
• 14:46
  walking.
• 14:47
  We
• 14:47
  don't
• 14:47
  get
• 14:47
  that
• 14:47
  in
• 14:48
  the
• 14:48
  Midwest,
• 14:49
  so
• 14:49
  the
• 14:49
  walking,
• 14:50
  picking
• 14:50
  up
• 14:50
  a
• 14:50
  car.
• 14:51
  Get
• 14:51
  that
• 14:51
  in
• 14:52
  the
• 14:52
  Midwest.
• 14:52
  Yeah,
• 14:53
  you're
• 14:54
  Midwest.
• 14:54
  You
• 14:54
  know.
• 14:55
  You
• 14:55
  know,
• 14:55
  we
• 14:55
  don't
• 14:55
  get
• 14:55
  as
• 14:56
  much.
• 14:56
  We
• 14:56
  don't
• 14:56
  walk
• 14:56
  in
• 14:57
  the
• 14:57
  Midwest
• 14:57
  in
• 14:58
  winter.
• 14:58
  We
• 14:58
  don't.
• 14:59
  We
• 14:59
  don't.
• 14:59
  You
• 15:00
  walk
• 15:00
  in
• 15:00
  New
• 15:00
  York.
• 15:01
  Yeah.
• 15:02
  So
• 15:02
  I,
• 15:03
  I
• 15:03
  just
• 15:04
  love
• 15:04
  interacting
• 15:05
  at
• 15:05
  the
• 15:06
  show
• 15:06
  with
• 15:07
  all
• 15:07
  the
• 15:07
  people.
• 15:07
  We're
• 15:08
  all
• 15:08
  so
• 15:08
  interconnected.
• 15:09
  Right.
• 15:09
  I
• 15:09
  love
• 15:10
  interacting
• 15:10
  with
• 15:10
  the
• 15:11
  other
• 15:11
  companies,
• 15:11
  the
• 15:12
  retailers.
• 15:13
  Yeah.
• 15:13
  Competitors.
• 15:14
  You
• 15:14
  even
• 15:14
  have
• 15:15
  fun
• 15:15
  with
• 15:15
  the
• 15:15
  competitors,
• 15:16
  right?
• 15:16
  Yes.
• 15:17
  Coffee
• 15:18
  or
• 15:18
  a
• 15:18
  beer
• 15:18
  with
• 15:18
  them.
• 15:19
  So
• 15:20
  my
• 15:20
  guilty
• 15:20
  pleasure
• 15:21
  is
• 15:21
  just
• 15:21
  getting
• 15:21
  around
• 15:22
  and
• 15:22
  seeing
• 15:22
  people.
• 15:23
  I
• 15:23
  say,
• 15:24
  okay,
• 15:24
  well,
• 15:24
  Troy,
• 15:25
  if
• 15:25
  people
• 15:25
  want
• 15:26
  to
• 15:26
  share
• 15:26
  the
• 15:26
  joy
• 15:27
  of
• 15:27
  walking
• 15:27
  with
• 15:28
  you
• 15:29
  and
• 15:29
  they
• 15:29
  want
• 15:29
  to
• 15:30
  stop
• 15:30
  by
• 15:30
  Grey
• 15:31
  Orange
• 15:31
  and
• 15:31
  G
• 15:31
  store's
• 15:32
  booth
• 15:32
  at
• 15:32
  NRF,
• 15:33
  where
• 15:33
  should
• 15:33
  they
• 15:34
  go?
• 15:34
  3974.
• 15:35
  So
• 15:36
  please
• 15:36
  stop
• 15:36
  by
• 15:36
  and
• 15:36
  say
• 15:37
  hi.
• 15:37
  We'll
• 15:37
  be
• 15:37
  in
• 15:37
  some
• 15:37
  other
• 15:38
  booths
• 15:38
  too
• 15:38
  with
• 15:39
  some
• 15:39
  of
• 15:39
  our
• 15:39
  partners,
• 15:39
  but
• 15:40
  that's
• 15:40
  our
• 15:40
  main
• 15:40
  booth.
• 15:41
  All
• 15:41
  right,
• 15:42
  go
• 15:42
  check
• 15:42
  them
• 15:42
  out.
• 15:43
  Thanks
• 15:43
  so
• 15:43
  much.
• 15:44
  Joining
• 15:44
  us
• 15:44
  next
• 15:44
  is
• 15:45
  Corso
• 15:45
  CEO
• 15:46
  Julian
• 15:46
  Mills.
• 15:47
  Julian,
• 15:47
  welcome
• 15:48
  back
• 15:48
  to
• 15:48
  omnitok.
• 15:49
  Are
• 15:49
  you
• 15:49
  getting
• 15:49
  excited
• 15:49
  for
• 15:50
  nrf?
• 15:51
  I'm
• 15:51
  very
• 15:52
  excited,
• 15:52
  Chris,
• 15:52
  Very
• 15:52
  excited.
• 15:53
  And
• 15:53
  thank
• 15:53
  you
• 15:53
  very
• 15:53
  much
• 15:54
  for
• 15:54
  having
• 15:54
  me.
• 15:54
  Well,
• 15:55
  Julian,
• 15:55
  remind
• 15:56
  those
• 15:56
  who
• 15:56
  might
• 15:57
  not
• 15:57
  be
• 15:57
  familiar
• 15:57
  with
• 15:58
  Corso
• 15:58
  or
• 15:58
  who
• 15:58
  are
• 15:58
  meeting
• 15:59
  Corso
• 15:59
  for
• 15:59
  the
• 15:59
  first
• 15:59
  time,
• 16:00
  you
• 16:00
  know
• 16:00
  what
• 16:01
  Corso
• 16:01
  does
• 16:01
  and
• 16:02
  some
• 16:02
  of
• 16:02
  the
• 16:02
  retailers
• 16:02
  that
• 16:02
  you
• 16:03
  work,
• 16:03
  work
• 16:03
  with.
• 16:04
  Yeah,
• 16:04
  sure.
• 16:05
  So
• 16:05
  Corso
• 16:06
  is
• 16:06
  a
• 16:07
  co
• 16:07
  pilot
• 16:07
  for
• 16:08
  store
• 16:08
  managers
• 16:09
  or
• 16:09
  store
• 16:09
  leaders
• 16:10
  and
• 16:10
  above
• 16:10
  store
• 16:11
  leaders,
• 16:11
  so
• 16:11
  district
• 16:12
  managers,
• 16:12
  region
• 16:12
  directors,
• 16:13
  etc.
• 16:14
  And
• 16:14
  really
• 16:14
  what
• 16:15
  it
• 16:15
  does
• 16:15
  is
• 16:15
  three
• 16:16
  things.
• 16:16
  The
• 16:16
  first
• 16:16
  thing
• 16:16
  is
• 16:17
  it
• 16:17
  helps
• 16:17
  them
• 16:18
  drive
• 16:18
  the
• 16:18
  performance
• 16:19
  of
• 16:20
  their
• 16:20
  business
• 16:20
  to
• 16:20
  drive
• 16:21
  sales
• 16:21
  improve,
• 16:22
  shrink,
• 16:22
  et
• 16:22
  cetera,
• 16:22
  by
• 16:23
  translating
• 16:23
  data
• 16:24
  into
• 16:24
  simple
• 16:25
  next
• 16:25
  best
• 16:25
  actions
• 16:25
  them
• 16:26
  every
• 16:26
  day.
• 16:27
  The
• 16:27
  second
• 16:28
  thing
• 16:28
  it
• 16:28
  does
• 16:28
  is
• 16:29
  that
• 16:29
  it
• 16:29
  saves
• 16:29
  a
• 16:29
  lot
• 16:30
  of
• 16:30
  their
• 16:30
  time.
• 16:31
  So
• 16:31
  the
• 16:31
  average
• 16:31
  store
• 16:32
  manager
• 16:32
  is
• 16:32
  spending
• 16:33
  something
• 16:33
  like
• 16:33
  10
• 16:33
  to
• 16:33
  15%
• 16:34
  of
• 16:34
  their
• 16:34
  week
• 16:34
  reading
• 16:35
  dozens
• 16:35
  of
• 16:35
  reports,
• 16:36
  looking
• 16:36
  across
• 16:37
  about
• 16:37
  20
• 16:37
  different
• 16:38
  systems
• 16:38
  and
• 16:39
  applications
• 16:40
  to
• 16:40
  try
• 16:40
  and
• 16:40
  work
• 16:40
  out
• 16:41
  what
• 16:41
  to
• 16:41
  do.
• 16:41
  And
• 16:42
  it
• 16:42
  brings
• 16:42
  all
• 16:42
  those
• 16:42
  together
• 16:43
  in
• 16:43
  one
• 16:43
  place.
• 16:45
  And
• 16:45
  then
• 16:45
  the
• 16:45
  third
• 16:45
  thing
• 16:46
  it
• 16:46
  does
• 16:46
  is
• 16:46
  it
• 16:47
  really
• 16:47
  simplifies
• 16:48
  and
• 16:48
  kind
• 16:48
  of
• 16:48
  unifies
• 16:49
  your
• 16:49
  system.
• 16:50
  So
• 16:51
  instead
• 16:51
  of
• 16:51
  having
• 16:51
  to
• 16:51
  use
• 16:52
  lots
• 16:52
  of
• 16:52
  different
• 16:52
  point
• 16:52
  solutions,
• 16:53
  it
• 16:53
  can
• 16:53
  bring
• 16:53
  it
• 16:53
  all
• 16:54
  together
• 16:54
  in
• 16:54
  one
• 16:54
  place,
• 16:55
  reduce
• 16:55
  your
• 16:55
  total
• 16:56
  cost
• 16:56
  of
• 16:56
  ownership
• 16:57
  and
• 16:57
  kind
• 16:57
  of
• 16:58
  make
• 16:58
  usage
• 16:58
  Much
• 16:58
  easier
• 17:00
  for
• 17:00
  your
• 17:00
  managers.
• 17:02
  And
• 17:02
  then,
• 17:02
  Julian,
• 17:02
  who
• 17:03
  are
• 17:03
  some
• 17:03
  of
• 17:03
  your
• 17:03
  current
• 17:04
  customers?
• 17:05
  Yeah,
• 17:05
  sure.
• 17:06
  So
• 17:06
  we
• 17:06
  were
• 17:07
  very
• 17:07
  lucky.
• 17:07
  We
• 17:07
  work
• 17:07
  with
• 17:07
  about
• 17:08
  10
• 17:08
  of
• 17:08
  the
• 17:08
  top
• 17:08
  25
• 17:09
  retailers
• 17:09
  in
• 17:09
  North
• 17:09
  America.
• 17:10
  So
• 17:10
  we
• 17:10
  work
• 17:10
  with
• 17:11
  people
• 17:11
  like
• 17:11
  Dollar
• 17:11
  General
• 17:12
  Track
• 17:13
  Supply,
• 17:13
  Walmart,
• 17:14
  Mexico,
• 17:16
  cvs,
• 17:17
  folks
• 17:18
  like
• 17:18
  that.
• 17:19
  Wow,
• 17:20
  that's
• 17:20
  a
• 17:20
  hell
• 17:21
  of
• 17:21
  a
• 17:21
  roster,
• 17:21
  actually.
• 17:21
  I
• 17:21
  mean,
• 17:22
  we've
• 17:22
  known
• 17:22
  you
• 17:22
  guys
• 17:22
  for
• 17:22
  I
• 17:23
  think,
• 17:23
  four
• 17:23
  or
• 17:23
  five
• 17:23
  years
• 17:24
  now.
• 17:24
  Kudos
• 17:24
  to
• 17:24
  you
• 17:24
  for
• 17:25
  building
• 17:25
  that
• 17:25
  roster
• 17:25
  over
• 17:26
  that
• 17:26
  time.
• 17:26
  I'm
• 17:27
  curious
• 17:27
  too.
• 17:27
  I'm
• 17:28
  curious
• 17:28
  too,
• 17:28
  Julian.
• 17:29
  So,
• 17:29
  you
• 17:29
  know,
• 17:30
  productivity,
• 17:30
  increasing
• 17:31
  the
• 17:31
  productivity
• 17:31
  is
• 17:31
  something
• 17:32
  you
• 17:32
  kind
• 17:32
  of
• 17:32
  just
• 17:32
  alluded
• 17:33
  to.
• 17:33
  Is
• 17:34
  that
• 17:34
  something
• 17:34
  you're
• 17:35
  seeing
• 17:35
  retailers
• 17:36
  invest
• 17:36
  in
• 17:36
  more
• 17:37
  of
• 17:37
  across
• 17:37
  the
• 17:38
  range
• 17:38
  of
• 17:38
  retailers
• 17:39
  that
• 17:39
  you're
• 17:39
  servicing?
• 17:40
  What's
• 17:40
  your
• 17:40
  perspective
• 17:41
  on
• 17:41
  how
• 17:41
  retailers
• 17:41
  are
• 17:42
  looking
• 17:42
  at
• 17:42
  their
• 17:42
  investments
• 17:43
  in
• 17:43
  that
• 17:43
  space?
• 17:44
  Yeah,
• 17:45
  it's
• 17:45
  really
• 17:45
  interesting.
• 17:45
  So
• 17:46
  this
• 17:46
  year
• 17:46
  I've
• 17:47
  heard
• 17:47
  something
• 17:47
  a
• 17:47
  little
• 17:47
  bit
• 17:48
  different
• 17:48
  from
• 17:48
  previous
• 17:48
  years,
• 17:49
  which
• 17:50
  is
• 17:51
  the
• 17:52
  manager
• 17:52
  jobs
• 17:52
  just
• 17:53
  got
• 17:53
  impossible.
• 17:53
  There's
• 17:54
  just
• 17:54
  too
• 17:54
  many
• 17:54
  different
• 17:54
  applications,
• 17:55
  too
• 17:55
  many
• 17:56
  different
• 17:56
  reports,
• 17:56
  too
• 17:56
  many
• 17:57
  different
• 17:57
  dashboards.
• 17:58
  It's
• 17:58
  just
• 17:58
  overwhelming
• 17:58
  and
• 17:59
  bewildering
• 17:59
  and
• 18:00
  we
• 18:00
  don't
• 18:00
  actually
• 18:00
  know,
• 18:01
  or
• 18:01
  they
• 18:01
  don't
• 18:01
  actually
• 18:01
  know
• 18:02
  what
• 18:02
  to
• 18:02
  do.
• 18:03
  And
• 18:03
  so
• 18:03
  I
• 18:03
  think
• 18:03
  what
• 18:04
  we're
• 18:04
  hearing
• 18:04
  on
• 18:04
  the
• 18:04
  productivity
• 18:05
  front
• 18:05
  from
• 18:06
  a
• 18:06
  lot
• 18:06
  of
• 18:06
  people,
• 18:06
  particularly
• 18:07
  the
• 18:07
  big
• 18:07
  grocers,
• 18:08
  is
• 18:09
  how
• 18:09
  do
• 18:09
  I
• 18:09
  just
• 18:10
  bring
• 18:10
  that
• 18:10
  together
• 18:10
  in
• 18:10
  one
• 18:11
  place
• 18:11
  and
• 18:11
  have
• 18:11
  one
• 18:12
  simple
• 18:12
  tool
• 18:13
  that
• 18:13
  kind
• 18:13
  of
• 18:14
  guides
• 18:14
  people's
• 18:14
  daily
• 18:15
  work
• 18:15
  and
• 18:16
  integrates
• 18:16
  all
• 18:17
  of
• 18:17
  the
• 18:17
  work
• 18:17
  that's
• 18:17
  sitting
• 18:18
  in
• 18:18
  other
• 18:18
  systems.
• 18:18
  So
• 18:19
  that,
• 18:19
  that's
• 18:19
  very
• 18:19
  top
• 18:19
  of
• 18:20
  mind
• 18:20
  for
• 18:20
  a
• 18:20
  lot
• 18:20
  of
• 18:20
  people
• 18:20
  at
• 18:20
  the
• 18:21
  moment.
• 18:22
  Yep.
• 18:22
  And
• 18:22
  so,
• 18:23
  and
• 18:23
  so,
• 18:23
  so
• 18:24
  Julian,
• 18:24
  just
• 18:24
  follow
• 18:24
  up
• 18:25
  question.
• 18:25
  And
• 18:25
  so,
• 18:25
  Julian,
• 18:25
  are
• 18:26
  you
• 18:26
  seeing
• 18:26
  that
• 18:26
  more
• 18:27
  companies
• 18:27
  are
• 18:27
  putting
• 18:28
  this
• 18:28
  on
• 18:28
  their
• 18:28
  technology
• 18:29
  priority
• 18:29
  roadmap
• 18:30
  then
• 18:30
  as
• 18:30
  well?
• 18:31
  Yeah,
• 18:32
  I,
• 18:32
  I
• 18:32
  think,
• 18:32
  you
• 18:33
  know,
• 18:33
  and
• 18:33
  this
• 18:33
  is
• 18:33
  amazing
• 18:33
  for
• 18:34
  someone
• 18:34
  who
• 18:34
  founded
• 18:34
  the
• 18:35
  business
• 18:35
  on
• 18:36
  paternity
• 18:36
  leave
• 18:36
  in
• 18:37
  my
• 18:37
  shed.
• 18:37
  Yeah.
• 18:39
  But
• 18:39
  you
• 18:40
  know
• 18:40
  what's
• 18:40
  really
• 18:40
  amazing
• 18:40
  is
• 18:41
  I'd
• 18:41
  say
• 18:42
  most
• 18:42
  of
• 18:42
  the
• 18:42
  larger
• 18:42
  retailers
• 18:43
  in
• 18:43
  the,
• 18:43
  in,
• 18:44
  in
• 18:44
  the
• 18:44
  US
• 18:44
  at
• 18:44
  the
• 18:44
  moment
• 18:45
  kind
• 18:45
  of
• 18:45
  have
• 18:46
  us
• 18:46
  somewhere
• 18:46
  on
• 18:46
  their
• 18:47
  radar.
• 18:47
  And
• 18:47
  there
• 18:48
  are
• 18:48
  different
• 18:48
  stages.
• 18:48
  Some
• 18:49
  are
• 18:49
  like,
• 18:49
  yeah,
• 18:49
  we're
• 18:49
  going
• 18:49
  full
• 18:50
  steam
• 18:50
  ahead.
• 18:50
  And
• 18:50
  some
• 18:50
  people
• 18:51
  are
• 18:51
  going,
• 18:51
  this
• 18:51
  is
• 18:51
  great,
• 18:51
  but
• 18:52
  you
• 18:52
  know,
• 18:52
  it's
• 18:53
  something
• 18:53
  for
• 18:53
  next
• 18:53
  year.
• 18:54
  But
• 18:54
  I
• 18:55
  think
• 18:55
  everyone
• 18:55
  is
• 18:55
  trying
• 18:56
  to
• 18:56
  solve
• 18:56
  this
• 18:56
  problem
• 18:56
  at
• 18:56
  the
• 18:56
  moment.
• 18:57
  And
• 18:57
  you
• 18:57
  mentioned
• 18:58
  a
• 18:58
  lot
• 18:58
  of
• 18:58
  major
• 18:59
  names
• 19:00
  that
• 19:00
  you're
• 19:00
  working
• 19:00
  with.
• 19:00
  Walmart,
• 19:01
  Mexico,
• 19:02
  tractor
• 19:03
  supply
• 19:03
  company,
• 19:04
  cvs,
• 19:05
  just
• 19:05
  to
• 19:05
  name
• 19:05
  a
• 19:05
  few.
• 19:06
  When
• 19:07
  you're
• 19:07
  talking
• 19:07
  to
• 19:07
  those
• 19:07
  executives,
• 19:08
  you're
• 19:08
  sitting
• 19:09
  at
• 19:09
  the
• 19:09
  table
• 19:09
  with
• 19:09
  them
• 19:09
  as
• 19:10
  they're
• 19:10
  planning
• 19:10
  for
• 19:10
  2025.
• 19:12
  Talk
• 19:13
  to
• 19:13
  us
• 19:13
  a
• 19:13
  little
• 19:13
  bit
• 19:14
  about
• 19:14
  what
• 19:14
  Their
• 19:15
  priorities
• 19:16
  are
• 19:16
  in
• 19:16
  terms
• 19:17
  of
• 19:17
  technology
• 19:17
  investments,
• 19:18
  especially
• 19:19
  store.
• 19:19
  You
• 19:20
  talked
• 19:20
  about
• 19:20
  productivity
• 19:21
  being
• 19:21
  number
• 19:21
  one,
• 19:22
  but
• 19:22
  what
• 19:22
  are
• 19:22
  some
• 19:22
  of
• 19:22
  the
• 19:22
  other
• 19:23
  things
• 19:23
  that
• 19:23
  you're
• 19:23
  hearing
• 19:23
  from
• 19:23
  them?
• 19:24
  Most
• 19:25
  retailers
• 19:26
  we're
• 19:26
  speaking
• 19:26
  to
• 19:26
  are
• 19:27
  very
• 19:27
  interested
• 19:27
  in
• 19:27
  things
• 19:28
  that
• 19:28
  can
• 19:28
  continue
• 19:28
  to
• 19:28
  improve
• 19:29
  store
• 19:29
  processes.
• 19:30
  So
• 19:30
  there's
• 19:30
  a
• 19:30
  lot
• 19:30
  of
• 19:30
  interest
• 19:31
  in
• 19:31
  improving
• 19:31
  availability,
• 19:33
  improving
• 19:33
  markdowns
• 19:34
  and
• 19:35
  stuff
• 19:35
  like
• 19:35
  that.
• 19:37
  There's
• 19:37
  also
• 19:38
  always
• 19:38
  interest
• 19:39
  in
• 19:39
  opportunities
• 19:40
  to
• 19:40
  improve
• 19:40
  associate
• 19:41
  productivity.
• 19:42
  And
• 19:42
  then
• 19:43
  I
• 19:43
  think
• 19:43
  the,
• 19:43
  you
• 19:43
  know,
• 19:43
  the,
• 19:44
  the
• 19:44
  exciting
• 19:45
  got
• 19:45
  working
• 19:45
  yet
• 19:46
  is
• 19:46
  computer
• 19:47
  vision
• 19:47
  where,
• 19:48
  you
• 19:48
  know,
• 19:48
  it's
• 19:48
  beginning
• 19:49
  to
• 19:49
  come
• 19:49
  of
• 19:49
  age,
• 19:50
  important
• 19:51
  to
• 19:51
  keep
• 19:51
  an
• 19:51
  eye
• 19:51
  on
• 19:52
  it.
• 19:52
  But,
• 19:52
  you
• 19:52
  know,
• 19:52
  is
• 19:53
  it
• 19:53
  there
• 19:53
  yet?
• 19:53
  I'm
• 19:53
  not
• 19:53
  quite
• 19:54
  sure.
• 19:54
  Well,
• 19:55
  and
• 19:55
  it
• 19:55
  gets
• 19:55
  into
• 19:56
  the
• 19:56
  important
• 19:57
  role
• 19:57
  then
• 19:57
  that
• 19:58
  computer
• 19:58
  or
• 19:58
  that,
• 19:59
  you
• 19:59
  know,
• 19:59
  productivity
• 20:00
  applications,
• 20:01
  single
• 20:01
  point
• 20:02
  of
• 20:03
  view
• 20:03
  dashboards
• 20:04
  like
• 20:04
  Corso
• 20:05
  kind
• 20:05
  of
• 20:05
  come
• 20:05
  into
• 20:06
  play
• 20:06
  there
• 20:06
  too,
• 20:06
  to
• 20:06
  kind
• 20:07
  of
• 20:07
  help
• 20:07
  them
• 20:08
  understand,
• 20:08
  help
• 20:08
  the
• 20:09
  associates
• 20:09
  in
• 20:09
  store
• 20:10
  really
• 20:10
  understand
• 20:11
  what's
• 20:11
  going
• 20:11
  on
• 20:12
  and
• 20:12
  what
• 20:12
  their
• 20:12
  priorities
• 20:12
  are
• 20:13
  for
• 20:13
  the
• 20:13
  day.
• 20:13
  It
• 20:13
  sounds
• 20:13
  like.
• 20:14
  Yeah.
• 20:15
  And
• 20:15
  I
• 20:15
  think
• 20:16
  the
• 20:16
  problem
• 20:16
  is,
• 20:16
  I
• 20:16
  mean,
• 20:16
  all
• 20:16
  of
• 20:17
  these
• 20:17
  cool
• 20:17
  new
• 20:17
  technologies
• 20:18
  are
• 20:18
  just
• 20:18
  yet
• 20:18
  more
• 20:18
  data,
• 20:19
  more
• 20:19
  applications,
• 20:21
  you
• 20:21
  know,
• 20:22
  and
• 20:22
  so
• 20:22
  that's
• 20:23
  how
• 20:23
  something
• 20:23
  like
• 20:24
  Corsair
• 20:24
  becomes
• 20:24
  even
• 20:24
  more
• 20:25
  important
• 20:25
  as
• 20:25
  a
• 20:25
  way
• 20:25
  of
• 20:25
  kind
• 20:26
  of
• 20:26
  bringing
• 20:26
  them
• 20:26
  together.
• 20:27
  Julian,
• 20:27
  when
• 20:27
  we've
• 20:27
  had
• 20:27
  you
• 20:27
  on
• 20:27
  in
• 20:28
  the
• 20:28
  past,
• 20:28
  you've
• 20:28
  talked
• 20:28
  about
• 20:29
  how,
• 20:29
  you
• 20:29
  know,
• 20:29
  store
• 20:30
  associates
• 20:30
  are
• 20:30
  drowning
• 20:31
  too.
• 20:32
  Is
• 20:32
  that
• 20:32
  also
• 20:33
  why
• 20:33
  you
• 20:33
  mentioned
• 20:34
  that,
• 20:34
  you
• 20:34
  know,
• 20:34
  a
• 20:35
  lot
• 20:35
  of
• 20:35
  retailers
• 20:35
  are
• 20:35
  just
• 20:35
  focused
• 20:36
  on
• 20:36
  helping
• 20:36
  their
• 20:36
  employees
• 20:37
  get
• 20:37
  stuff
• 20:37
  done
• 20:38
  that
• 20:38
  needs
• 20:38
  to
• 20:38
  get
• 20:39
  done
• 20:39
  regardless
• 20:40
  of
• 20:40
  productivity,
• 20:41
  just
• 20:41
  as
• 20:41
  a
• 20:41
  kind
• 20:41
  of
• 20:41
  lifeline
• 20:42
  or
• 20:42
  a
• 20:43
  life
• 20:43
  raft
• 20:43
  to
• 20:43
  help
• 20:43
  them
• 20:44
  day
• 20:44
  to
• 20:44
  day.
• 20:44
  Is
• 20:44
  that,
• 20:45
  is
• 20:45
  that
• 20:45
  also
• 20:45
  a
• 20:46
  part
• 20:46
  of
• 20:46
  this
• 20:46
  message?
• 20:47
  Yeah,
• 20:48
  I
• 20:48
  think
• 20:48
  so.
• 20:48
  I
• 20:48
  mean,
• 20:49
  I,
• 20:49
  I
• 20:49
  think
• 20:49
  that
• 20:51
  many
• 20:52
  retailers
• 20:52
  are
• 20:52
  moving
• 20:53
  on,
• 20:53
  I
• 20:53
  think
• 20:53
  from
• 20:54
  many
• 20:54
  of
• 20:54
  the
• 20:54
  larger
• 20:55
  retailers
• 20:55
  are
• 20:55
  moving
• 20:55
  on
• 20:56
  from
• 20:56
  the
• 20:56
  kind
• 20:56
  of
• 20:56
  classic
• 20:56
  task
• 20:57
  management
• 20:57
  world
• 20:57
  where,
• 20:58
  you
• 20:58
  know,
• 20:58
  go
• 20:59
  do
• 20:59
  this
• 20:59
  and
• 20:59
  someone
• 21:00
  ticks
• 21:00
  a
• 21:00
  box
• 21:00
  and
• 21:00
  says,
• 21:00
  I've
• 21:00
  done
• 21:01
  it,
• 21:01
  and
• 21:01
  you
• 21:01
  don't
• 21:01
  actually
• 21:01
  know
• 21:01
  if
• 21:01
  they've
• 21:02
  done
• 21:02
  it
• 21:02
  or
• 21:02
  not.
• 21:02
  Yeah.
• 21:03
  So
• 21:04
  I
• 21:04
  think
• 21:04
  many
• 21:04
  of
• 21:04
  the
• 21:04
  more
• 21:05
  sophisticated
• 21:05
  retailers
• 21:06
  tried
• 21:06
  that
• 21:06
  six,
• 21:07
  seven
• 21:07
  years
• 21:07
  ago
• 21:07
  and
• 21:07
  are
• 21:07
  now
• 21:07
  starting
• 21:08
  to
• 21:08
  say,
• 21:08
  well,
• 21:08
  actually,
• 21:08
  how
• 21:08
  do
• 21:09
  I
• 21:09
  use
• 21:09
  data
• 21:09
  to
• 21:09
  know
• 21:09
  if
• 21:10
  someone
• 21:10
  did
• 21:10
  it
• 21:10
  or
• 21:10
  not
• 21:11
  and
• 21:11
  how
• 21:11
  do
• 21:11
  I
• 21:11
  use
• 21:11
  data
• 21:12
  to
• 21:12
  know
• 21:12
  if
• 21:12
  someone
• 21:12
  needs
• 21:13
  to
• 21:13
  do
• 21:13
  it?
• 21:14
  Okay,
• 21:14
  so
• 21:15
  I
• 21:15
  think
• 21:15
  we're
• 21:15
  seeing
• 21:15
  a
• 21:15
  lot
• 21:16
  of
• 21:17
  interest
• 21:17
  around
• 21:18
  that.
• 21:18
  So,
• 21:18
  you
• 21:18
  know,
• 21:19
  classic
• 21:19
  case
• 21:19
  would
• 21:19
  be
• 21:20
  someone
• 21:20
  says
• 21:21
  they've
• 21:21
  done
• 21:21
  kind
• 21:21
  of
• 21:22
  price
• 21:22
  changes
• 21:23
  actually,
• 21:24
  you
• 21:24
  know,
• 21:25
  are
• 21:25
  you
• 21:25
  seeing
• 21:25
  lots
• 21:26
  of
• 21:26
  price
• 21:26
  overrides
• 21:27
  at
• 21:27
  the
• 21:27
  checkout
• 21:27
  which
• 21:28
  suggests
• 21:28
  that
• 21:28
  they
• 21:28
  haven't
• 21:29
  done
• 21:29
  it
• 21:30
  hasn't
• 21:31
  happened.
• 21:31
  Why
• 21:32
  is
• 21:32
  that
• 21:32
  not
• 21:32
  happening?
• 21:33
  Is
• 21:33
  it
• 21:33
  because,
• 21:33
  you
• 21:33
  know,
• 21:34
  A
• 21:34
  device
• 21:34
  is
• 21:34
  broken
• 21:35
  or
• 21:35
  is
• 21:35
  it
• 21:35
  because
• 21:35
  the
• 21:35
  associate
• 21:36
  hasn't
• 21:36
  been
• 21:36
  trained
• 21:36
  properly?
• 21:37
  And
• 21:37
  so
• 21:37
  I
• 21:37
  think
• 21:38
  we're
• 21:38
  seeing
• 21:38
  lots
• 21:38
  of
• 21:38
  people
• 21:39
  using
• 21:39
  data
• 21:39
  to
• 21:39
  kind
• 21:40
  of
• 21:40
  get
• 21:40
  under
• 21:40
  the
• 21:41
  hood
• 21:41
  of
• 21:41
  these,
• 21:41
  those
• 21:41
  kind
• 21:42
  of
• 21:42
  problems
• 21:42
  and
• 21:43
  to
• 21:43
  run
• 21:43
  it
• 21:44
  up
• 21:44
  the
• 21:44
  chain,
• 21:44
  to
• 21:44
  flag
• 21:44
  it
• 21:45
  up
• 21:45
  the
• 21:45
  chain
• 21:46
  so
• 21:46
  that
• 21:46
  you
• 21:46
  can
• 21:46
  then
• 21:47
  put
• 21:47
  in
• 21:47
  place
• 21:47
  fixes
• 21:48
  which
• 21:48
  are
• 21:48
  going
• 21:48
  to
• 21:48
  kind
• 21:48
  of
• 21:49
  solve
• 21:49
  those
• 21:49
  problems
• 21:49
  going
• 21:50
  forward.
• 21:50
  Right,
• 21:51
  right.
• 21:51
  And
• 21:51
  hence
• 21:51
  the
• 21:52
  application
• 21:52
  of
• 21:52
  computer
• 21:52
  vision,
• 21:53
  like
• 21:53
  you
• 21:53
  said,
• 21:53
  so
• 21:53
  that
• 21:53
  on
• 21:53
  the
• 21:54
  margins
• 21:54
  you
• 21:54
  can
• 21:54
  start
• 21:54
  to
• 21:55
  understand
• 21:55
  that
• 21:55
  even
• 21:55
  better
• 21:56
  and
• 21:56
  monitor
• 21:56
  what's
• 21:56
  actually
• 21:57
  happening
• 21:57
  in
• 21:57
  your
• 21:58
  stores.
• 21:58
  All
• 21:59
  right,
• 22:00
  so
• 22:00
  those
• 22:01
  watching,
• 22:01
  they're
• 22:01
  going
• 22:01
  to
• 22:01
  be.
• 22:02
  Those
• 22:02
  watching,
• 22:02
  some
• 22:02
  of
• 22:02
  them
• 22:02
  are
• 22:03
  going
• 22:03
  to
• 22:03
  be
• 22:03
  at
• 22:03
  nrf,
• 22:03
  some
• 22:03
  of
• 22:04
  them
• 22:04
  are
• 22:04
  going
• 22:04
  to
• 22:04
  stop
• 22:04
  by
• 22:04
  the
• 22:04
  booth.
• 22:05
  What's
• 22:05
  the
• 22:05
  one
• 22:06
  thing
• 22:06
  you
• 22:06
  want
• 22:06
  our
• 22:07
  listeners
• 22:07
  or
• 22:07
  watchers
• 22:08
  to
• 22:08
  take
• 22:08
  away
• 22:08
  from
• 22:09
  a
• 22:09
  quick
• 22:09
  stop
• 22:10
  by
• 22:10
  the
• 22:10
  Corso
• 22:10
  booth
• 22:11
  at
• 22:11
  NRF
• 22:11
  this
• 22:11
  year?
• 22:12
  What
• 22:12
  we're
• 22:12
  going
• 22:12
  to
• 22:12
  be
• 22:13
  demonstrating
• 22:13
  this
• 22:13
  year
• 22:13
  is
• 22:14
  the
• 22:14
  way
• 22:14
  that
• 22:14
  you
• 22:14
  can
• 22:14
  link
• 22:15
  together
• 22:15
  these
• 22:15
  kind
• 22:16
  of
• 22:16
  missions
• 22:16
  to
• 22:17
  automate
• 22:18
  whole
• 22:18
  management
• 22:19
  processes.
• 22:19
  So
• 22:19
  let
• 22:19
  me
• 22:20
  give
• 22:20
  you
• 22:20
  an
• 22:20
  example.
• 22:20
  I
• 22:21
  was
• 22:21
  visiting
• 22:22
  stores
• 22:22
  in
• 22:22
  Denver
• 22:23
  a
• 22:23
  couple
• 22:23
  of
• 22:23
  weeks
• 22:23
  ago,
• 22:24
  and
• 22:24
  Corso
• 22:25
  sent
• 22:25
  a
• 22:25
  mission
• 22:25
  to
• 22:26
  the
• 22:26
  meat
• 22:26
  department
• 22:26
  manager
• 22:27
  of
• 22:27
  a
• 22:27
  grocery
• 22:27
  store
• 22:28
  saying,
• 22:29
  you've
• 22:29
  got
• 22:29
  7,000
• 22:30
  bucks
• 22:30
  of
• 22:31
  chuck
• 22:31
  steak
• 22:31
  that's
• 22:31
  going
• 22:32
  to
• 22:32
  expire
• 22:32
  in
• 22:32
  three
• 22:32
  days
• 22:33
  time,
• 22:33
  and
• 22:33
  that's
• 22:33
  going
• 22:33
  to
• 22:34
  cost
• 22:34
  you
• 22:34
  about,
• 22:34
  you
• 22:35
  know,
• 22:35
  thousands
• 22:35
  of
• 22:35
  dollars.
• 22:36
  You're
• 22:36
  going
• 22:36
  to
• 22:36
  write
• 22:36
  it
• 22:36
  off.
• 22:37
  Oh,
• 22:37
  and
• 22:38
  by
• 22:38
  the
• 22:38
  way,
• 22:38
  you've
• 22:38
  got
• 22:38
  another
• 22:39
  $4,000
• 22:40
  that's
• 22:40
  going
• 22:40
  to
• 22:40
  get
• 22:40
  ordered
• 22:41
  automatically
• 22:41
  in
• 22:42
  the
• 22:42
  next
• 22:42
  few
• 22:42
  hours.
• 22:43
  So
• 22:43
  you
• 22:43
  need
• 22:43
  to
• 22:43
  cancel
• 22:44
  that
• 22:44
  order
• 22:45
  and
• 22:45
  get
• 22:45
  this
• 22:45
  chuck
• 22:46
  steak
• 22:46
  out
• 22:46
  onto
• 22:47
  the
• 22:47
  sales
• 22:47
  floor
• 22:47
  on
• 22:47
  markdown.
• 22:48
  Okay?
• 22:49
  Now,
• 22:50
  what
• 22:50
  had
• 22:50
  happened
• 22:50
  is
• 22:51
  that
• 22:51
  was
• 22:51
  the
• 22:51
  first
• 22:52
  mission.
• 22:52
  What
• 22:53
  had
• 22:53
  happened
• 22:53
  is
• 22:53
  that
• 22:53
  meat
• 22:54
  department
• 22:54
  manager
• 22:54
  hadn't
• 22:55
  acted
• 22:55
  on
• 22:55
  it
• 22:56
  within
• 22:56
  a
• 22:56
  couple
• 22:57
  of
• 22:57
  hours.
• 22:57
  And
• 22:57
  so
• 22:57
  it
• 22:57
  got
• 22:58
  escalated
• 22:58
  to
• 22:58
  the
• 22:58
  store
• 22:59
  manager,
• 22:59
  and
• 23:00
  the
• 23:00
  store
• 23:00
  manager
• 23:00
  got
• 23:00
  a
• 23:01
  message
• 23:01
  to
• 23:01
  say,
• 23:02
  you've
• 23:02
  got
• 23:03
  a
• 23:03
  problem
• 23:03
  here.
• 23:03
  Actually,
• 23:04
  you've
• 23:04
  had
• 23:04
  two
• 23:04
  or
• 23:04
  three
• 23:04
  problems
• 23:05
  like
• 23:05
  this
• 23:05
  in
• 23:05
  the
• 23:05
  last
• 23:06
  day
• 23:06
  or
• 23:06
  two
• 23:06
  in
• 23:07
  the
• 23:07
  meat
• 23:07
  department.
• 23:08
  You
• 23:08
  need
• 23:08
  to
• 23:08
  go
• 23:08
  there
• 23:09
  and
• 23:09
  coach
• 23:09
  the
• 23:09
  meat
• 23:10
  department
• 23:10
  manager
• 23:10
  to
• 23:10
  fix
• 23:11
  it.
• 23:11
  Okay?
• 23:13
  So
• 23:13
  between
• 23:14
  them,
• 23:14
  they
• 23:15
  did
• 23:15
  get,
• 23:15
  you
• 23:16
  know,
• 23:16
  the
• 23:16
  meat
• 23:16
  out
• 23:16
  on
• 23:17
  the
• 23:17
  sales
• 23:17
  floor
• 23:17
  or
• 23:17
  markdown.
• 23:18
  They
• 23:18
  canceled
• 23:18
  the
• 23:19
  additional
• 23:19
  order,
• 23:20
  and
• 23:20
  as
• 23:20
  a
• 23:20
  result,
• 23:21
  they
• 23:21
  reduced
• 23:21
  waste,
• 23:22
  you
• 23:22
  know,
• 23:23
  and
• 23:23
  actually,
• 23:24
  you
• 23:24
  know,
• 23:24
  they
• 23:24
  banked
• 23:25
  the
• 23:25
  sales
• 23:25
  from
• 23:25
  that
• 23:26
  item.
• 23:26
  So
• 23:26
  that's,
• 23:27
  that's
• 23:27
  the
• 23:27
  kind
• 23:27
  of
• 23:27
  thing
• 23:28
  we're
• 23:28
  trying
• 23:28
  to
• 23:28
  illustrate.
• 23:29
  If
• 23:29
  that
• 23:29
  makes
• 23:29
  this
• 23:29
  is
• 23:29
  like
• 23:30
  choose
• 23:30
  your
• 23:30
  own
• 23:30
  adventure
• 23:31
  on
• 23:31
  the
• 23:31
  iPad
• 23:31
  in
• 23:32
  the
• 23:32
  booth.
• 23:33
  It's
• 23:33
  exactly,
• 23:34
  exactly.
• 23:34
  And
• 23:34
  we
• 23:34
  have
• 23:35
  all
• 23:35
  sorts
• 23:35
  of
• 23:35
  products.
• 23:36
  It's
• 23:36
  not
• 23:36
  only
• 23:36
  Steak.
• 23:37
  So
• 23:37
  there
• 23:38
  we
• 23:38
  are.
• 23:38
  We
• 23:38
  have
• 23:38
  vegetarian.
• 23:40
  Well,
• 23:40
  it's
• 23:40
  a
• 23:40
  great
• 23:40
  example,
• 23:41
  too,
• 23:41
  because
• 23:41
  it
• 23:41
  shows
• 23:41
  you
• 23:42
  how
• 23:42
  you
• 23:42
  can
• 23:42
  improve
• 23:42
  execution
• 23:43
  at
• 23:43
  the
• 23:43
  store
• 23:43
  level,
• 23:43
  but
• 23:43
  then
• 23:44
  also
• 23:44
  improve
• 23:44
  your
• 23:45
  management
• 23:45
  team
• 23:45
  and
• 23:46
  their
• 23:46
  knowledge
• 23:46
  of
• 23:47
  what's
• 23:47
  going
• 23:47
  on
• 23:47
  in
• 23:48
  the
• 23:48
  store
• 23:48
  by
• 23:49
  the
• 23:49
  same
• 23:49
  use
• 23:50
  of
• 23:50
  technology.
• 23:50
  So
• 23:50
  that's
• 23:51
  a
• 23:51
  pretty
• 23:51
  impressive
• 23:51
  example,
• 23:52
  Julian.
• 23:53
  Yeah,
• 23:53
  well,
• 23:53
  thank
• 23:54
  you.
• 23:54
  And
• 23:54
  I
• 23:54
  think
• 23:54
  the
• 23:54
  other
• 23:55
  thing
• 23:55
  we're
• 23:55
  trying
• 23:55
  to
• 23:55
  do
• 23:55
  is
• 23:55
  just
• 23:56
  reduce
• 23:56
  duplicated
• 23:57
  work.
• 23:57
  So,
• 23:57
  you
• 23:57
  know,
• 23:58
  there's
• 23:58
  a
• 23:58
  lot
• 23:58
  of
• 23:58
  managers
• 23:59
  who
• 23:59
  walk
• 23:59
  around
• 23:59
  checking
• 24:00
  things
• 24:00
  that
• 24:00
  someone's
• 24:00
  already
• 24:01
  checked,
• 24:01
  but
• 24:02
  actually,
• 24:02
  if
• 24:02
  you
• 24:02
  can
• 24:02
  only
• 24:02
  escalate
• 24:03
  to
• 24:03
  them,
• 24:03
  things
• 24:04
  that
• 24:04
  you
• 24:04
  know
• 24:04
  are
• 24:04
  wrong,
• 24:05
  everyone
• 24:06
  gets
• 24:06
  a
• 24:06
  lot
• 24:06
  of
• 24:07
  time
• 24:07
  back.
• 24:09
  I
• 24:09
  always
• 24:09
  wish
• 24:09
  I
• 24:10
  had
• 24:10
  your
• 24:10
  tech
• 24:10
  when
• 24:10
  I
• 24:10
  was
• 24:11
  running
• 24:11
  stores,
• 24:11
  man.
• 24:11
  I
• 24:12
  always
• 24:12
  wish
• 24:12
  it
• 24:12
  for
• 24:13
  sure.
• 24:13
  100%.
• 24:13
  That
• 24:14
  is
• 24:14
  a
• 24:14
  great
• 24:14
  answer.
• 24:15
  Julian,
• 24:16
  we've
• 24:16
  had
• 24:16
  some
• 24:16
  fun
• 24:17
  with
• 24:17
  you
• 24:17
  while
• 24:17
  we're
• 24:17
  in
• 24:17
  New
• 24:18
  York,
• 24:18
  and
• 24:19
  we
• 24:19
  are
• 24:19
  asking
• 24:20
  everyone
• 24:21
  that
• 24:21
  we're
• 24:21
  talking
• 24:21
  to
• 24:22
  today
• 24:22
  about
• 24:23
  what
• 24:23
  your
• 24:24
  favorite
• 24:24
  thing
• 24:24
  to
• 24:24
  do
• 24:25
  is
• 24:25
  while
• 24:26
  you're
• 24:26
  in
• 24:26
  New
• 24:26
  York
• 24:27
  or
• 24:27
  at
• 24:27
  nrf.
• 24:28
  Do
• 24:28
  you
• 24:28
  have
• 24:29
  anything
• 24:29
  that
• 24:29
  you'd
• 24:30
  like
• 24:30
  to
• 24:30
  share
• 24:30
  with
• 24:30
  the
• 24:30
  audience?
• 24:31
  We
• 24:31
  go
• 24:31
  on
• 24:31
  an
• 24:32
  early
• 24:32
  morning
• 24:32
  run
• 24:33
  through
• 24:33
  kind
• 24:33
  of
• 24:33
  Battery
• 24:34
  park
• 24:34
  and,
• 24:34
  you
• 24:34
  know,
• 24:35
  the
• 24:35
  river,
• 24:35
  etc.
• 24:37
  So
• 24:37
  if
• 24:37
  you're
• 24:38
  an
• 24:38
  early
• 24:38
  bird
• 24:38
  and
• 24:39
  you
• 24:39
  feel
• 24:39
  the
• 24:39
  need
• 24:39
  to
• 24:39
  kind
• 24:39
  of
• 24:40
  clear
• 24:40
  your
• 24:40
  head,
• 24:40
  do
• 24:40
  come
• 24:41
  and
• 24:41
  join
• 24:41
  us
• 24:41
  for
• 24:41
  that.
• 24:41
  It's
• 24:42
  a
• 24:42
  great
• 24:42
  thing
• 24:42
  to
• 24:42
  do.
• 24:43
  And,
• 24:44
  you
• 24:44
  know,
• 24:45
  you
• 24:45
  can
• 24:45
  enjoy
• 24:45
  your
• 24:45
  pints
• 24:45
  night
• 24:46
  before
• 24:46
  even
• 24:46
  more.
• 24:47
  Well,
• 24:47
  Julia,
• 24:47
  thank
• 24:48
  you.
• 24:48
  Thank
• 24:48
  you
• 24:48
  so
• 24:48
  much.
• 24:48
  That
• 24:49
  was
• 24:49
  great.
• 24:49
  Always
• 24:50
  informative.
• 24:50
  Before
• 24:51
  we
• 24:51
  let
• 24:51
  you
• 24:51
  go,
• 24:51
  where
• 24:52
  can
• 24:52
  listeners
• 24:52
  find
• 24:53
  you?
• 24:53
  Actually,
• 24:53
  at
• 24:53
  NRF
• 24:54
  next
• 24:54
  week.
• 24:54
  So
• 24:54
  we're
• 24:54
  at
• 24:55
  booth
• 24:55
  515
• 24:56
  on
• 24:56
  the
• 24:56
  lower
• 24:57
  floor.
• 24:57
  Come
• 24:58
  and
• 24:58
  find
• 24:58
  us.
• 24:58
  It
• 24:58
  should
• 24:58
  be
• 24:59
  pretty
• 24:59
  visible,
• 25:00
  or
• 25:00
  if
• 25:00
  you're
• 25:00
  not
• 25:00
  an
• 25:01
  nrf.
• 25:01
  And
• 25:01
  this
• 25:02
  just
• 25:02
  sounds
• 25:02
  interesting,
• 25:03
  do
• 25:03
  connect
• 25:03
  with
• 25:04
  me
• 25:04
  on
• 25:04
  LinkedIn.
• 25:05
  Julian
• 25:06
  Mills
• 25:06
  at
• 25:06
  Corso
• 25:07
  on
• 25:07
  LinkedIn.
• 25:08
  Thanks,
• 25:08
  Julian.
• 25:08
  Joining
• 25:09
  us
• 25:09
  now
• 25:09
  is
• 25:09
  VUISION
• 25:10
  Group
• 25:10
  Senior
• 25:11
  Executive
• 25:12
  Vice
• 25:12
  President
• 25:12
  for
• 25:13
  Marketing
• 25:13
  Strategy
• 25:14
  and
• 25:14
  Communications
• 25:15
  and
• 25:15
  the
• 25:15
  CEO
• 25:16
  of
• 25:16
  UK
• 25:17
  and
• 25:17
  Ireland
• 25:18
  at
• 25:18
  Vision
• 25:19
  Group,
• 25:19
  Roy
• 25:20
  Horgan.
• 25:20
  Welcome
• 25:21
  back
• 25:22
  to
• 25:22
  omnitalk.
• 25:23
  Thanks
• 25:23
  for
• 25:23
  joining
• 25:24
  us
• 25:24
  today
• 25:24
  and
• 25:25
  thank
• 25:25
  you
• 25:25
  very
• 25:25
  much.
• 25:26
  It's
• 25:26
  a
• 25:26
  real
• 25:26
  pleasure
• 25:27
  being
• 25:27
  here
• 25:27
  with
• 25:27
  yourself
• 25:27
  and
• 25:28
  Chris.
• 25:28
  Thank
• 25:29
  you
• 25:29
  for
• 25:29
  having
• 25:29
  me.
• 25:30
  We're
• 25:30
  really
• 25:31
  excited
• 25:31
  to
• 25:32
  have
• 25:32
  you.
• 25:32
  And
• 25:32
  Chris,
• 25:33
  as
• 25:33
  people
• 25:34
  should
• 25:34
  know,
• 25:35
  we
• 25:35
  are
• 25:35
  going
• 25:35
  to
• 25:35
  be
• 25:35
  live
• 25:36
  streaming
• 25:36
  all
• 25:37
  of
• 25:37
  our
• 25:37
  interviews
• 25:38
  from
• 25:38
  NRF
• 25:39
  from
• 25:39
  Roy's
• 25:40
  booth,
• 25:41
  the
• 25:41
  Fusion
• 25:41
  Group
• 25:42
  booth.
• 25:42
  Are
• 25:42
  you
• 25:42
  excited,
• 25:43
  Chris,
• 25:43
  for
• 25:44
  yet
• 25:44
  another
• 25:45
  year
• 25:45
  of
• 25:46
  nrf?
• 25:47
  Of
• 25:47
  course
• 25:47
  I
• 25:47
  am.
• 25:47
  I
• 25:48
  think
• 25:48
  this
• 25:48
  is
• 25:48
  our
• 25:48
  third
• 25:48
  year,
• 25:49
  right,
• 25:49
  Roy?
• 25:49
  Third
• 25:49
  year
• 25:50
  that
• 25:50
  we've
• 25:50
  been
• 25:50
  doing
• 25:50
  it?
• 25:51
  Yep.
• 25:51
  A
• 25:51
  third.
• 25:51
  Yeah,
• 25:51
  I
• 25:52
  think
• 25:52
  third
• 25:52
  year.
• 25:52
  So
• 25:53
  I
• 25:53
  Can't
• 25:53
  wait.
• 25:53
  We've
• 25:53
  got
• 25:53
  a
• 25:53
  good
• 25:54
  lineup
• 25:54
  already
• 25:54
  in
• 25:54
  place
• 25:55
  and
• 25:55
  it's
• 25:56
  going
• 25:56
  to
• 25:56
  be
• 25:56
  a
• 25:56
  blast.
• 25:56
  I
• 25:57
  can't
• 25:57
  wait
• 25:57
  to
• 25:57
  get
• 25:57
  to
• 25:57
  it.
• 25:57
  And
• 25:58
  I
• 25:58
  finally
• 25:58
  got
• 25:58
  my
• 25:59
  way
• 25:59
  this
• 25:59
  year
• 25:59
  for
• 25:59
  Omni
• 26:00
  Talk.
• 26:00
  So
• 26:00
  we
• 26:01
  have
• 26:01
  a
• 26:01
  surprise
• 26:01
  for
• 26:01
  all
• 26:01
  our
• 26:02
  guests
• 26:02
  and
• 26:02
  customers
• 26:03
  and
• 26:03
  partners.
• 26:05
  So
• 26:05
  we're
• 26:05
  really
• 26:05
  looking
• 26:06
  forward
• 26:06
  to
• 26:06
  it.
• 26:06
  So
• 26:06
  thank
• 26:06
  you
• 26:07
  again
• 26:07
  for
• 26:08
  being
• 26:08
  our
• 26:08
  partner.
• 26:09
  Thank
• 26:09
  you,
• 26:09
  man.
• 26:10
  The
• 26:10
  next
• 26:10
  few
• 26:10
  days
• 26:10
  can't
• 26:11
  come
• 26:11
  soon
• 26:11
  enough.
• 26:11
  All
• 26:12
  right,
• 26:12
  so
• 26:12
  for
• 26:12
  those,
• 26:12
  for
• 26:13
  those
• 26:13
  that
• 26:13
  are
• 26:13
  maybe
• 26:14
  new
• 26:14
  to
• 26:14
  the
• 26:14
  Vision
• 26:15
  Group
• 26:15
  or
• 26:15
  not
• 26:15
  familiar
• 26:16
  with
• 26:16
  what
• 26:16
  the
• 26:16
  Vision
• 26:16
  Group
• 26:17
  does,
• 26:17
  who
• 26:17
  have
• 26:17
  not
• 26:17
  seen
• 26:18
  our
• 26:18
  coverage
• 26:18
  for
• 26:18
  the
• 26:19
  past
• 26:19
  few
• 26:19
  years,
• 26:19
  and
• 26:19
  I
• 26:20
  don't
• 26:20
  know
• 26:20
  where
• 26:20
  they've
• 26:20
  been
• 26:20
  hiding
• 26:21
  if
• 26:21
  that's
• 26:21
  the
• 26:21
  case.
• 26:22
  But,
• 26:22
  but
• 26:22
  in
• 26:23
  case
• 26:23
  there
• 26:23
  are
• 26:23
  any
• 26:23
  of
• 26:23
  those
• 26:24
  folks
• 26:25
  talk
• 26:25
  about
• 26:25
  what
• 26:26
  it
• 26:26
  is
• 26:26
  the
• 26:26
  Fusion
• 26:26
  Group
• 26:27
  does
• 26:27
  and
• 26:27
  who
• 26:27
  are
• 26:27
  some
• 26:27
  of
• 26:27
  the
• 26:28
  retailers
• 26:28
  you're
• 26:28
  working
• 26:28
  with
• 26:29
  too?
• 26:29
  Because
• 26:29
  if
• 26:29
  memory
• 26:29
  serves,
• 26:30
  you
• 26:30
  work
• 26:30
  with
• 26:30
  some
• 26:30
  of
• 26:31
  the
• 26:31
  biggest
• 26:31
  retailers
• 26:31
  out
• 26:32
  there.
• 26:32
  Fusion
• 26:32
  Group
• 26:33
  is
• 26:34
  essentially
• 26:34
  a
• 26:35
  data
• 26:35
  and
• 26:35
  IoT
• 26:36
  business.
• 26:36
  And
• 26:37
  what
• 26:37
  that
• 26:37
  essentially
• 26:37
  means
• 26:38
  and
• 26:38
  like
• 26:39
  cutting
• 26:39
  out,
• 26:39
  I
• 26:40
  suppose,
• 26:40
  the
• 26:40
  technical
• 26:41
  jargon,
• 26:42
  we
• 26:42
  help
• 26:43
  retailers
• 26:43
  in
• 26:43
  terms
• 26:44
  of
• 26:44
  their
• 26:44
  pricing,
• 26:45
  operational
• 26:46
  efficiencies
• 26:47
  and
• 26:48
  solutions
• 26:48
  like
• 26:49
  local
• 26:49
  E
• 26:49
  commerce.
• 26:49
  So
• 26:50
  in
• 26:50
  store
• 26:50
  picking
• 26:51
  we
• 26:52
  look
• 26:52
  at
• 26:52
  and
• 26:53
  this
• 26:53
  year
• 26:53
  we'll
• 26:54
  be
• 26:54
  focusing
• 26:54
  a
• 26:55
  lot
• 26:55
  on
• 26:55
  solutions
• 26:56
  like
• 26:56
  in
• 26:56
  store
• 26:57
  E
• 26:57
  commerce,
• 26:58
  fulfillment.
• 27:00
  Food
• 27:01
  waste
• 27:01
  is
• 27:01
  a
• 27:01
  big
• 27:01
  topic
• 27:02
  of
• 27:02
  ours
• 27:02
  this
• 27:02
  year
• 27:04
  and
• 27:04
  what
• 27:05
  we're
• 27:05
  world
• 27:05
  famous
• 27:06
  for
• 27:06
  is
• 27:07
  the
• 27:07
  world's
• 27:08
  largest
• 27:08
  digital
• 27:09
  pricing
• 27:09
  company.
• 27:10
  So
• 27:12
  we'll
• 27:13
  more
• 27:13
  of
• 27:13
  the
• 27:15
  features
• 27:16
  that
• 27:16
  you're
• 27:16
  used
• 27:17
  to
• 27:17
  and
• 27:17
  then
• 27:17
  you're
• 27:17
  going
• 27:17
  to
• 27:17
  see
• 27:18
  a
• 27:18
  lot
• 27:19
  more
• 27:19
  how
• 27:19
  we
• 27:19
  bring
• 27:21
  solutions
• 27:22
  to
• 27:22
  the
• 27:23
  shop
• 27:23
  floor
• 27:23
  to
• 27:24
  solve
• 27:24
  problems
• 27:24
  and
• 27:25
  the
• 27:25
  impact
• 27:25
  of
• 27:25
  those
• 27:25
  solutions.
• 27:26
  So
• 27:26
  that
• 27:26
  the
• 27:26
  story
• 27:27
  this
• 27:27
  year
• 27:27
  will
• 27:27
  be
• 27:28
  very
• 27:28
  much
• 27:28
  around
• 27:29
  bringing
• 27:29
  the
• 27:29
  products
• 27:30
  to
• 27:30
  solutions
• 27:31
  and
• 27:31
  bringing
• 27:31
  the
• 27:31
  solutions
• 27:32
  to
• 27:32
  an
• 27:32
  impact
• 27:32
  from,
• 27:33
  from
• 27:33
  a
• 27:33
  customer's
• 27:34
  perspective.
• 27:34
  One
• 27:34
  of
• 27:35
  the
• 27:35
  sessions
• 27:35
  that
• 27:35
  I'm
• 27:36
  going
• 27:36
  to
• 27:36
  be
• 27:36
  doing
• 27:36
  at
• 27:36
  NRF
• 27:37
  is
• 27:37
  with
• 27:37
  Philippe,
• 27:38
  your
• 27:38
  CEO,
• 27:39
  and
• 27:39
  then
• 27:39
  also
• 27:40
  Cedric
• 27:40
  Clark,
• 27:41
  the
• 27:41
  head
• 27:41
  of
• 27:41
  store
• 27:41
  operations
• 27:42
  for
• 27:42
  Walmart.
• 27:43
  You
• 27:44
  rolled
• 27:44
  out
• 27:44
  digital
• 27:45
  shelf
• 27:45
  labels,
• 27:45
  which
• 27:46
  you
• 27:46
  were
• 27:46
  just
• 27:46
  talking
• 27:46
  about
• 27:47
  with
• 27:47
  Walmart
• 27:48
  this,
• 27:48
  you
• 27:49
  know,
• 27:49
  at
• 27:49
  the
• 27:49
  beginning
• 27:49
  of
• 27:49
  this
• 27:50
  year.
• 27:50
  That
• 27:50
  was
• 27:50
  kind
• 27:50
  of
• 27:50
  the
• 27:50
  big
• 27:51
  news
• 27:51
  coming
• 27:51
  out
• 27:51
  of
• 27:51
  NRF
• 27:52
  last
• 27:52
  year.
• 27:53
  But
• 27:53
  what
• 27:54
  do
• 27:54
  you
• 27:54
  kind
• 27:54
  of
• 27:54
  think
• 27:54
  in
• 27:55
  terms
• 27:55
  of
• 27:55
  further
• 27:56
  penetration
• 27:57
  of
• 27:58
  things
• 27:58
  like,
• 27:58
  you
• 27:59
  know,
• 27:59
  these
• 27:59
  smart
• 28:00
  store
• 28:01
  platforms
• 28:02
  and
• 28:02
  technologies
• 28:03
  that
• 28:04
  Vision
• 28:04
  Group
• 28:04
  has
• 28:04
  to
• 28:04
  offer.
• 28:05
  What
• 28:05
  do
• 28:05
  you
• 28:05
  think
• 28:05
  that's
• 28:05
  going
• 28:05
  to
• 28:06
  look
• 28:06
  like
• 28:07
  and
• 28:07
  how
• 28:07
  is
• 28:07
  it
• 28:07
  going
• 28:08
  to
• 28:08
  expand
• 28:08
  in
• 28:08
  2025?
• 28:10
  Yeah,
• 28:10
  well,
• 28:11
  you
• 28:11
  know,
• 28:12
  it's
• 28:12
  one
• 28:12
  of
• 28:13
  the
• 28:13
  proudest
• 28:14
  accomplishments
• 28:15
  of
• 28:15
  our
• 28:15
  businesses
• 28:16
  is
• 28:16
  to
• 28:18
  successfully
• 28:19
  deploy
• 28:20
  our
• 28:20
  solution
• 28:20
  at
• 28:21
  Walmart.
• 28:21
  We
• 28:22
  have
• 28:22
  many
• 28:22
  customers.
• 28:22
  We're
• 28:23
  a
• 28:23
  30
• 28:23
  year
• 28:24
  old
• 28:24
  business
• 28:24
  and
• 28:24
  we
• 28:25
  have
• 28:25
  some
• 28:25
  of
• 28:25
  the
• 28:25
  largest
• 28:26
  retailers
• 28:26
  in
• 28:26
  the
• 28:26
  world.
• 28:27
  Both.
• 28:27
  Yeah.
• 28:28
  In
• 28:28
  Europe,
• 28:29
  APAC
• 28:30
  and
• 28:31
  now
• 28:32
  North
• 28:32
  America.
• 28:34
  You
• 28:34
  know,
• 28:34
  I
• 28:34
  think
• 28:35
  it's
• 28:37
  been
• 28:37
  a
• 28:37
  journey.
• 28:38
  Right.
• 28:38
  So
• 28:39
  if
• 28:39
  you
• 28:39
  think
• 28:39
  about
• 28:40
  the
• 28:40
  simple
• 28:41
  things,
• 28:41
  it's
• 28:41
  just
• 28:41
  the
• 28:42
  execution
• 28:42
  of
• 28:42
  pricing.
• 28:43
  Right.
• 28:43
  So
• 28:43
  beyond
• 28:43
  that
• 28:44
  it's
• 28:44
  creating,
• 28:46
  I
• 28:47
  suppose,
• 28:48
  digital
• 28:48
  connected
• 28:49
  stores
• 28:50
  and
• 28:50
  that
• 28:50
  will
• 28:50
  be
• 28:50
  the
• 28:51
  message.
• 28:51
  What
• 28:51
  we're
• 28:52
  going
• 28:52
  to
• 28:52
  see
• 28:52
  in
• 28:52
  2025
• 28:53
  is
• 28:54
  we're
• 28:54
  going
• 28:55
  deeper
• 28:55
  into
• 28:55
  the
• 28:55
  connected
• 28:56
  store
• 28:57
  where
• 28:57
  you
• 28:57
  connect
• 28:57
  the
• 28:58
  supply
• 28:58
  chain
• 28:58
  to
• 28:58
  the
• 28:58
  store,
• 28:59
  the
• 28:59
  store
• 28:59
  to
• 29:00
  the
• 29:00
  store,
• 29:01
  colleague,
• 29:02
  store
• 29:02
  colleague
• 29:02
  to
• 29:02
  the
• 29:02
  shelf
• 29:03
  and
• 29:03
  so
• 29:03
  on,
• 29:03
  so
• 29:03
  forth.
• 29:04
  It's
• 29:04
  getting
• 29:05
  a
• 29:05
  full
• 29:06
  view
• 29:07
  over,
• 29:08
  I
• 29:08
  suppose,
• 29:09
  a
• 29:09
  360
• 29:09
  view
• 29:10
  essentially.
• 29:10
  And
• 29:11
  we're
• 29:11
  going
• 29:11
  to
• 29:11
  be
• 29:11
  launching
• 29:12
  at
• 29:13
  NRF
• 29:13
  a
• 29:13
  product
• 29:13
  called
• 29:14
  Fusion,
• 29:14
  Fusion
• 29:15
  Live,
• 29:15
  which
• 29:15
  essentially
• 29:16
  is
• 29:17
  the
• 29:17
  way
• 29:17
  we
• 29:17
  connect
• 29:18
  all
• 29:19
  our
• 29:19
  products
• 29:19
  and
• 29:19
  solutions
• 29:20
  together.
• 29:21
  And
• 29:21
  I
• 29:21
  think
• 29:22
  you're
• 29:22
  going
• 29:22
  to
• 29:22
  see
• 29:22
  that
• 29:23
  in
• 29:23
  2025
• 29:25
  we're
• 29:25
  going
• 29:25
  to
• 29:25
  go
• 29:26
  faster,
• 29:26
  we're
• 29:26
  going
• 29:27
  to
• 29:27
  go
• 29:27
  deeper
• 29:27
  into
• 29:28
  conversations
• 29:29
  with
• 29:29
  retailers
• 29:29
  and
• 29:30
  hopefully
• 29:30
  we're
• 29:30
  going
• 29:30
  to
• 29:30
  have
• 29:31
  bigger
• 29:31
  impacts
• 29:31
  and
• 29:31
  outcomes.
• 29:32
  And
• 29:33
  in
• 29:33
  2025
• 29:35
  and
• 29:35
  in
• 29:35
  January,
• 29:36
  hopefully
• 29:36
  we'll
• 29:37
  announce
• 29:37
  some
• 29:38
  new
• 29:39
  customers
• 29:39
  to
• 29:40
  our
• 29:41
  ever
• 29:42
  increasing,
• 29:43
  ever
• 29:43
  exciting
• 29:44
  customer
• 29:44
  base.
• 29:44
  That's
• 29:45
  a
• 29:45
  good
• 29:45
  tease,
• 29:45
  Roy.
• 29:45
  Okay,
• 29:46
  so
• 29:46
  I
• 29:46
  want
• 29:46
  to
• 29:46
  put
• 29:46
  you
• 29:46
  on
• 29:46
  the
• 29:46
  spot
• 29:47
  a
• 29:47
  little
• 29:47
  bit.
• 29:47
  I
• 29:47
  want
• 29:47
  to
• 29:47
  get
• 29:47
  down
• 29:48
  to,
• 29:48
  down
• 29:48
  to
• 29:48
  brass
• 29:49
  tacks,
• 29:49
  put
• 29:49
  you
• 29:49
  on
• 29:49
  the
• 29:49
  hot
• 29:50
  seat
• 29:50
  a
• 29:50
  little
• 29:50
  bit
• 29:50
  here
• 29:50
  too.
• 29:51
  So,
• 29:51
  you
• 29:51
  know,
• 29:51
  Ann
• 29:52
  and
• 29:52
  I've
• 29:52
  long
• 29:52
  been
• 29:52
  a
• 29:53
  proponent
• 29:53
  of
• 29:53
  electronic
• 29:54
  shelf
• 29:54
  labels,
• 29:55
  you
• 29:55
  know,
• 29:55
  for
• 29:55
  a
• 29:55
  number
• 29:56
  of
• 29:56
  years
• 29:56
  now.
• 29:57
  And
• 29:57
  the
• 29:58
  one
• 29:58
  thing
• 29:58
  that's
• 29:58
  really
• 29:58
  interesting
• 29:59
  to
• 29:59
  us
• 29:59
  is
• 29:59
  as
• 29:59
  you're
• 30:00
  describing
• 30:00
  it,
• 30:00
  they're
• 30:00
  kind
• 30:00
  of,
• 30:01
  they
• 30:01
  can
• 30:01
  be
• 30:01
  a
• 30:01
  key
• 30:02
  linchpin
• 30:02
  to
• 30:03
  the
• 30:03
  smart
• 30:03
  store
• 30:04
  design
• 30:05
  and
• 30:05
  in
• 30:05
  terms
• 30:05
  of
• 30:05
  how
• 30:06
  stores
• 30:06
  are
• 30:06
  going
• 30:06
  to
• 30:06
  operate
• 30:06
  in
• 30:07
  the
• 30:07
  future.
• 30:07
  So
• 30:08
  as
• 30:08
  you
• 30:08
  look
• 30:09
  at,
• 30:09
  as
• 30:09
  you
• 30:09
  look
• 30:09
  at
• 30:10
  that
• 30:10
  kind
• 30:10
  of
• 30:10
  conceptually,
• 30:12
  what
• 30:12
  is
• 30:12
  the
• 30:13
  value
• 30:13
  chain
• 30:13
  of
• 30:14
  different
• 30:14
  things
• 30:14
  that
• 30:14
  get
• 30:15
  unlocked
• 30:15
  as
• 30:15
  you
• 30:16
  start
• 30:16
  to
• 30:16
  ladder
• 30:17
  up
• 30:17
  the
• 30:17
  different
• 30:17
  technologies
• 30:18
  that
• 30:18
  can
• 30:18
  coordinate
• 30:18
  together
• 30:19
  across
• 30:19
  the
• 30:19
  store?
• 30:20
  What
• 30:20
  are
• 30:20
  those
• 30:20
  in
• 30:20
  your
• 30:21
  mind?
• 30:21
  What
• 30:21
  are
• 30:21
  the
• 30:21
  biggest
• 30:22
  ones
• 30:22
  that
• 30:22
  you're
• 30:22
  selling
• 30:23
  to
• 30:23
  retailers
• 30:24
  as
• 30:24
  you
• 30:24
  talk
• 30:25
  to
• 30:25
  them
• 30:25
  day
• 30:25
  in
• 30:25
  and
• 30:26
  day
• 30:26
  out?
• 30:28
  In
• 30:28
  my
• 30:29
  mind,
• 30:29
  in
• 30:29
  terms
• 30:29
  of
• 30:31
  like,
• 30:31
  first
• 30:32
  and
• 30:32
  foremost,
• 30:33
  one
• 30:33
  of
• 30:33
  the
• 30:34
  challenging
• 30:35
  things
• 30:35
  and
• 30:35
  one
• 30:35
  of
• 30:35
  the
• 30:35
  things
• 30:36
  that
• 30:36
  we've
• 30:36
  seen
• 30:37
  in
• 30:37
  recent
• 30:37
  years
• 30:38
  is
• 30:38
  the
• 30:38
  ability
• 30:38
  to
• 30:39
  execute
• 30:40
  in
• 30:40
  terms
• 30:40
  of
• 30:41
  in
• 30:41
  store.
• 30:42
  Whether
• 30:42
  we've
• 30:43
  seen
• 30:43
  before
• 30:43
  it
• 30:44
  was
• 30:44
  Covid,
• 30:44
  now
• 30:45
  it's
• 30:46
  the
• 30:46
  challenges
• 30:47
  that
• 30:47
  we're
• 30:47
  seeing
• 30:47
  in
• 30:48
  terms
• 30:48
  of
• 30:48
  maybe
• 30:48
  even
• 30:49
  labor
• 30:49
  shortages
• 30:50
  in
• 30:50
  stores.
• 30:51
  So
• 30:53
  again,
• 30:54
  it's
• 30:54
  doing
• 30:55
  the
• 30:55
  basics
• 30:55
  well.
• 30:56
  Right.
• 30:56
  So
• 30:57
  that's
• 30:57
  the
• 30:57
  start
• 30:57
  of
• 30:57
  it.
• 30:58
  And
• 30:58
  when
• 30:58
  you
• 30:58
  do
• 30:58
  the
• 30:58
  basics
• 30:59
  well,
• 30:59
  then
• 30:59
  you
• 30:59
  can
• 30:59
  Leverage
• 31:00
  that.
• 31:00
  And
• 31:00
  what
• 31:00
  I'm
• 31:00
  saying,
• 31:01
  what
• 31:01
  we've
• 31:02
  launched
• 31:02
  in
• 31:03
  2024
• 31:04
  at
• 31:04
  NRF
• 31:05
  was
• 31:05
  a
• 31:05
  product
• 31:05
  called
• 31:05
  Ed
• 31:06
  Sense.
• 31:06
  And
• 31:06
  Ed
• 31:07
  Sense
• 31:07
  is
• 31:08
  our
• 31:08
  gateway
• 31:09
  to
• 31:09
  the
• 31:09
  connected
• 31:09
  store.
• 31:10
  So
• 31:11
  very
• 31:11
  simple
• 31:12
  thing,
• 31:12
  how
• 31:13
  do
• 31:13
  you,
• 31:13
  and
• 31:14
  this
• 31:14
  is
• 31:14
  the
• 31:14
  questions,
• 31:15
  you
• 31:15
  know,
• 31:15
  the
• 31:15
  questions
• 31:16
  that
• 31:16
  we
• 31:16
  hear
• 31:16
  the
• 31:16
  whole
• 31:17
  time
• 31:17
  from
• 31:17
  retailers
• 31:18
  are
• 31:19
  I
• 31:19
  want
• 31:19
  to
• 31:20
  know
• 31:20
  what's
• 31:20
  in
• 31:20
  my
• 31:20
  store,
• 31:21
  right?
• 31:21
  I
• 31:21
  need
• 31:21
  to
• 31:22
  know
• 31:22
  what's
• 31:22
  in
• 31:22
  my
• 31:22
  store.
• 31:23
  I
• 31:23
  want
• 31:23
  to
• 31:23
  create,
• 31:23
  I
• 31:24
  want
• 31:24
  to
• 31:24
  create
• 31:24
  that
• 31:24
  and
• 31:25
  turn
• 31:25
  that
• 31:25
  into
• 31:25
  digital
• 31:25
  assets.
• 31:26
  In
• 31:26
  order
• 31:27
  to
• 31:27
  do
• 31:27
  that,
• 31:27
  you're
• 31:27
  going
• 31:27
  to
• 31:27
  have
• 31:28
  to
• 31:28
  do
• 31:28
  a
• 31:28
  couple
• 31:28
  of
• 31:28
  things.
• 31:28
  You're
• 31:28
  going
• 31:29
  to
• 31:29
  have
• 31:29
  to
• 31:29
  understand
• 31:30
  where
• 31:30
  products
• 31:30
  are
• 31:31
  on
• 31:31
  the
• 31:31
  shelf,
• 31:31
  how
• 31:31
  many
• 31:31
  products
• 31:32
  are
• 31:32
  on
• 31:32
  that
• 31:32
  shelf,
• 31:33
  what
• 31:33
  data
• 31:33
  solutions
• 31:34
  can,
• 31:34
  can
• 31:34
  give
• 31:35
  you
• 31:35
  the
• 31:35
  insight
• 31:35
  and
• 31:36
  what
• 31:36
  kind
• 31:36
  of
• 31:36
  task
• 31:37
  management
• 31:37
  and
• 31:37
  navigation
• 31:38
  tools
• 31:39
  can
• 31:39
  bring
• 31:39
  you
• 31:39
  around
• 31:39
  the
• 31:39
  store.
• 31:40
  We're
• 31:40
  essentially
• 31:41
  delivering
• 31:42
  solutions
• 31:43
  that
• 31:44
  will
• 31:44
  allow
• 31:44
  retailers
• 31:45
  have
• 31:46
  much
• 31:46
  more
• 31:46
  confidence
• 31:46
  to
• 31:47
  create
• 31:47
  digital
• 31:48
  assets
• 31:48
  as
• 31:48
  their
• 31:49
  physical
• 31:49
  stores
• 31:50
  and
• 31:50
  improve
• 31:50
  their
• 31:51
  operational
• 31:51
  efficiencies.
• 31:52
  You
• 31:52
  know,
• 31:52
  in
• 31:53
  store,
• 31:53
  picking
• 31:54
  on
• 31:54
  shelf
• 31:54
  availability,
• 31:56
  execution
• 31:56
  and
• 31:57
  pricing,
• 31:58
  ability
• 31:58
  to
• 31:58
  compete
• 31:59
  against
• 31:59
  their,
• 32:00
  their,
• 32:00
  their
• 32:01
  competitors.
• 32:02
  Improved
• 32:03
  technologies
• 32:04
  to
• 32:04
  improve
• 32:04
  loyalty
• 32:05
  and
• 32:05
  customer
• 32:06
  experience,
• 32:06
  to
• 32:06
  free
• 32:07
  up
• 32:07
  the
• 32:07
  associates
• 32:08
  and
• 32:08
  essentially
• 32:09
  create.
• 32:09
  And
• 32:10
  I'm
• 32:10
  not
• 32:10
  like
• 32:10
  we're
• 32:11
  not
• 32:11
  the
• 32:12
  savior
• 32:12
  in
• 32:12
  retail,
• 32:13
  right?
• 32:13
  We're
• 32:13
  just
• 32:14
  incrementally
• 32:15
  improving
• 32:16
  operational
• 32:16
  efficiencies.
• 32:17
  But
• 32:17
  hopefully
• 32:18
  if
• 32:18
  we're
• 32:18
  successful,
• 32:19
  you
• 32:20
  have
• 32:21
  better
• 32:21
  run
• 32:22
  more
• 32:22
  profitable
• 32:22
  stores,
• 32:23
  happier
• 32:23
  customers,
• 32:24
  happier
• 32:24
  customer
• 32:25
  associates
• 32:25
  and
• 32:25
  ultimately
• 32:26
  shareholders
• 32:27
  win.
• 32:28
  That
• 32:28
  is
• 32:29
  what
• 32:30
  we're
• 32:30
  after.
• 32:31
  And
• 32:31
  if
• 32:31
  we
• 32:31
  even
• 32:31
  get
• 32:32
  half
• 32:32
  of
• 32:32
  the
• 32:32
  way
• 32:32
  there,
• 32:33
  we're,
• 32:34
  we're,
• 32:34
  we're,
• 32:36
  we're
• 32:36
  in
• 32:36
  on
• 32:36
  a
• 32:36
  good
• 32:37
  path.
• 32:37
  Yeah,
• 32:38
  yeah,
• 32:38
  yeah.
• 32:39
  So
• 32:39
  I
• 32:39
  wanna,
• 32:39
  okay,
• 32:39
  so
• 32:39
  I
• 32:39
  want
• 32:40
  to
• 32:40
  keep
• 32:40
  you
• 32:40
  on
• 32:40
  the
• 32:40
  hot
• 32:40
  seat
• 32:40
  then.
• 32:41
  So
• 32:41
  say,
• 32:41
  say
• 32:41
  you're,
• 32:42
  say
• 32:42
  you're
• 32:42
  selling
• 32:43
  that
• 32:43
  story
• 32:43
  to,
• 32:44
  you
• 32:44
  know,
• 32:44
  Joe
• 32:45
  retailer,
• 32:45
  ex
• 32:46
  retailer.
• 32:47
  What
• 32:47
  is
• 32:47
  it
• 32:47
  that
• 32:47
  they
• 32:48
  most
• 32:48
  commonly
• 32:49
  ask
• 32:49
  you
• 32:49
  back
• 32:50
  or
• 32:50
  how
• 32:50
  do
• 32:50
  they,
• 32:51
  what
• 32:51
  do
• 32:51
  they
• 32:51
  ask
• 32:51
  you
• 32:51
  to
• 32:52
  kind
• 32:52
  of
• 32:52
  prove
• 32:52
  your
• 32:52
  mettle,
• 32:53
  so
• 32:53
  to
• 32:53
  speak,
• 32:53
  in
• 32:53
  terms
• 32:54
  of
• 32:54
  that
• 32:54
  story?
• 32:55
  Yeah,
• 32:56
  very
• 32:56
  simple
• 32:57
  things.
• 32:57
  What
• 32:57
  sets
• 32:58
  you
• 32:58
  apart
• 32:58
  from
• 32:58
  the
• 32:58
  competition?
• 32:59
  Right.
• 32:59
  And
• 32:59
  it's
• 33:00
  not
• 33:00
  the
• 33:01
  competition.
• 33:02
  We've
• 33:02
  invested
• 33:03
  over
• 33:03
  the
• 33:03
  last
• 33:03
  30
• 33:04
  years
• 33:04
  in,
• 33:05
  heavily
• 33:06
  invested
• 33:06
  in
• 33:06
  research
• 33:06
  and
• 33:07
  development,
• 33:07
  in
• 33:07
  IoT
• 33:08
  technologies.
• 33:08
  So
• 33:08
  that's
• 33:09
  everywhere
• 33:09
  from
• 33:09
  Wi
• 33:10
  Fi
• 33:10
  in
• 33:10
  the
• 33:10
  stores
• 33:11
  to
• 33:11
  moving
• 33:11
  from
• 33:11
  WI
• 33:11
  fi
• 33:12
  to
• 33:12
  Bluetooth,
• 33:13
  to
• 33:13
  looking
• 33:14
  at
• 33:14
  how
• 33:14
  do
• 33:15
  you
• 33:15
  run
• 33:15
  IoT
• 33:16
  networks
• 33:16
  in
• 33:16
  a
• 33:16
  physical
• 33:17
  store
• 33:17
  and
• 33:17
  how
• 33:17
  do
• 33:17
  you
• 33:18
  interoperate
• 33:18
  data?
• 33:19
  We
• 33:20
  do
• 33:20
  that
• 33:20
  at
• 33:20
  scale.
• 33:21
  So
• 33:22
  the
• 33:23
  scale
• 33:23
  and
• 33:23
  the
• 33:24
  infrastructure
• 33:25
  that
• 33:25
  we've
• 33:26
  built
• 33:26
  out
• 33:26
  with
• 33:26
  our
• 33:27
  partners,
• 33:27
  essentially
• 33:28
  it's
• 33:28
  taken
• 33:29
  us
• 33:29
  30
• 33:29
  years
• 33:29
  to
• 33:30
  go
• 33:30
  to
• 33:30
  about
• 33:30
  40,000
• 33:31
  stores
• 33:31
  and
• 33:32
  half
• 33:32
  a
• 33:32
  billion
• 33:33
  devices.
• 33:34
  We're
• 33:34
  going
• 33:34
  to
• 33:34
  do
• 33:34
  the
• 33:34
  same
• 33:35
  in
• 33:35
  two
• 33:35
  years.
• 33:36
  So
• 33:36
  it's
• 33:36
  the
• 33:37
  scale.
• 33:37
  Yeah,
• 33:38
  it's
• 33:38
  a
• 33:38
  lot
• 33:40
  and
• 33:41
  it's
• 33:41
  happening.
• 33:41
  Right.
• 33:42
  So
• 33:43
  that's
• 33:43
  what
• 33:43
  sets
• 33:43
  us
• 33:44
  apart.
• 33:44
  And
• 33:44
  to
• 33:44
  do
• 33:44
  that
• 33:45
  in
• 33:45
  a
• 33:45
  secure
• 33:45
  environment,
• 33:46
  managing
• 33:48
  hundreds
• 33:48
  of
• 33:48
  millions
• 33:49
  of
• 33:49
  devices
• 33:50
  across
• 33:51
  multiple
• 33:52
  jurisdictions,
• 33:53
  using
• 33:54
  the
• 33:55
  highest
• 33:55
  standards
• 33:56
  in
• 33:56
  terms
• 33:56
  of
• 33:56
  IoT
• 33:57
  security
• 33:57
  and
• 33:58
  data
• 33:58
  like
• 33:58
  this
• 33:58
  is,
• 33:59
  this
• 33:59
  is
• 33:59
  not
• 33:59
  trivial.
• 34:00
  And
• 34:01
  I
• 34:01
  think
• 34:01
  you
• 34:02
  cannot
• 34:03
  basically
• 34:04
  disseminate
• 34:05
  down
• 34:05
  between
• 34:06
  one
• 34:06
  solution
• 34:07
  to
• 34:07
  another
• 34:08
  just
• 34:08
  on
• 34:08
  the
• 34:08
  basis
• 34:09
  of
• 34:10
  a
• 34:10
  very
• 34:11
  simple
• 34:11
  thing.
• 34:11
  What's
• 34:11
  the
• 34:11
  cost
• 34:12
  of
• 34:12
  that?
• 34:12
  Right?
• 34:14
  What
• 34:14
  the
• 34:15
  cost
• 34:15
  is
• 34:16
  your,
• 34:16
  the.
• 34:17
  Do
• 34:17
  you
• 34:17
  value
• 34:18
  your
• 34:18
  security,
• 34:18
  your
• 34:19
  infrastructure,
• 34:20
  the
• 34:20
  future
• 34:20
  of
• 34:20
  your
• 34:21
  business
• 34:21
  in
• 34:21
  the
• 34:21
  connected
• 34:22
  store,
• 34:22
  your
• 34:22
  ability
• 34:23
  to
• 34:23
  compete,
• 34:24
  but
• 34:24
  both
• 34:24
  now
• 34:24
  and
• 34:24
  into
• 34:25
  the
• 34:25
  future.
• 34:25
  So
• 34:26
  that
• 34:26
  essentially
• 34:27
  sets
• 34:27
  us
• 34:28
  apart.
• 34:28
  And
• 34:28
  that's,
• 34:29
  that's
• 34:29
  hopefully
• 34:29
  the
• 34:30
  story
• 34:30
  that,
• 34:31
  you
• 34:31
  know,
• 34:31
  myself
• 34:32
  and
• 34:32
  my
• 34:32
  colleagues
• 34:33
  will
• 34:33
  be
• 34:34
  telling
• 34:34
  and
• 34:35
  hopefully
• 34:36
  successfully
• 34:38
  engaging
• 34:39
  with
• 34:39
  our,
• 34:39
  our
• 34:39
  visitors.
• 34:40
  That
• 34:40
  as
• 34:41
  on
• 34:41
  booth
• 34:42
  4938
• 34:44
  on
• 34:44
  the
• 34:44
  third
• 34:44
  floor
• 34:45
  at
• 34:45
  Java
• 34:46
  center
• 34:46
  in
• 34:47
  Manhattan.
• 34:48
  Well,
• 34:49
  in
• 34:49
  booth
• 34:50
  4938.
• 34:52
  Roy,
• 34:52
  I'm
• 34:53
  curious,
• 34:53
  you
• 34:54
  know,
• 34:54
  you've
• 34:55
  said
• 34:55
  so
• 34:55
  much
• 34:56
  like
• 34:56
  what,
• 34:57
  what
• 34:57
  do
• 34:57
  you
• 34:57
  hope
• 34:58
  that
• 34:58
  people
• 34:59
  visiting,
• 34:59
  like
• 34:59
  what's
• 35:00
  one
• 35:00
  thing
• 35:00
  they
• 35:00
  should
• 35:00
  ask
• 35:01
  about?
• 35:01
  You
• 35:01
  mentioned
• 35:01
  you
• 35:01
  got
• 35:02
  a
• 35:02
  new
• 35:02
  announcement
• 35:03
  coming
• 35:03
  out
• 35:03
  with
• 35:04
  Vision
• 35:04
  Groups
• 35:04
  Live
• 35:05
  Store.
• 35:05
  Like
• 35:05
  there's
• 35:06
  other,
• 35:06
  other
• 35:07
  technologies
• 35:07
  now
• 35:08
  to
• 35:08
  your
• 35:08
  earlier
• 35:08
  point,
• 35:09
  like
• 35:09
  it
• 35:09
  started
• 35:10
  maybe
• 35:10
  with
• 35:10
  digital
• 35:11
  shelf
• 35:11
  labels,
• 35:11
  but
• 35:12
  now
• 35:12
  as
• 35:12
  you
• 35:12
  get
• 35:13
  to
• 35:13
  this
• 35:13
  intelligent
• 35:14
  store,
• 35:14
  there's
• 35:14
  so
• 35:14
  much
• 35:14
  more
• 35:15
  that
• 35:15
  retailers
• 35:15
  can
• 35:15
  now
• 35:16
  build
• 35:16
  upon
• 35:17
  that
• 35:17
  foundation
• 35:18
  that
• 35:18
  they
• 35:18
  may
• 35:18
  have
• 35:18
  started
• 35:19
  with
• 35:19
  or
• 35:19
  may
• 35:19
  have
• 35:20
  come
• 35:20
  to
• 35:20
  Vision
• 35:21
  Group
• 35:21
  looking
• 35:22
  for,
• 35:22
  you
• 35:22
  know,
• 35:22
  five
• 35:22
  years
• 35:23
  ago.
• 35:23
  What
• 35:23
  do
• 35:23
  you,
• 35:24
  what
• 35:24
  do
• 35:24
  you
• 35:24
  hope
• 35:24
  that
• 35:24
  they
• 35:25
  really
• 35:25
  ask
• 35:25
  about
• 35:26
  or,
• 35:26
  or,
• 35:27
  or
• 35:27
  talk
• 35:27
  with
• 35:28
  your
• 35:28
  team
• 35:28
  about
• 35:29
  in
• 35:29
  the
• 35:29
  booth
• 35:29
  this
• 35:30
  year
• 35:30
  at
• 35:30
  nrf?
• 35:31
  Yeah,
• 35:32
  it's,
• 35:32
  it's
• 35:32
  something
• 35:33
  we,
• 35:33
  we
• 35:33
  spoke
• 35:33
  about
• 35:34
  last
• 35:34
  week
• 35:34
  on
• 35:35
  our,
• 35:35
  one
• 35:35
  of
• 35:35
  our
• 35:36
  scoping
• 35:37
  meetings
• 35:39
  for
• 35:39
  nrf
• 35:40
  in
• 35:40
  terms
• 35:40
  of
• 35:40
  our
• 35:40
  planning
• 35:40
  sessions
• 35:41
  really
• 35:42
  where
• 35:42
  we
• 35:42
  want
• 35:43
  customers
• 35:43
  and
• 35:44
  partners
• 35:44
  to
• 35:44
  leave.
• 35:45
  Is
• 35:46
  that
• 35:46
  a
• 35:46
  sense
• 35:46
  that
• 35:46
  there
• 35:47
  is
• 35:47
  a
• 35:47
  path
• 35:47
  and
• 35:48
  they
• 35:48
  understand
• 35:48
  the
• 35:48
  path
• 35:49
  to
• 35:49
  the
• 35:50
  Connected
• 35:50
  store,
• 35:51
  that
• 35:51
  there
• 35:51
  is
• 35:51
  a
• 35:51
  path
• 35:52
  to
• 35:52
  digital
• 35:52
  transformation,
• 35:53
  that
• 35:54
  they
• 35:54
  understand
• 35:54
  that
• 35:54
  there
• 35:54
  is
• 35:55
  a
• 35:55
  foundation
• 35:55
  that
• 35:56
  they
• 35:56
  have
• 35:56
  to
• 35:56
  invest
• 35:57
  in
• 35:57
  and
• 35:57
  when
• 35:57
  the
• 35:57
  foundation
• 35:58
  is
• 35:58
  strong
• 35:59
  that
• 35:59
  then
• 35:59
  they
• 35:59
  can
• 36:00
  build
• 36:00
  on
• 36:00
  that.
• 36:01
  So
• 36:01
  when
• 36:01
  I,
• 36:01
  when
• 36:03
  hopefully
• 36:03
  we
• 36:03
  don't
• 36:04
  over
• 36:04
  overwhelm
• 36:05
  them
• 36:05
  with
• 36:06
  technology
• 36:06
  or
• 36:06
  jargon.
• 36:07
  It's,
• 36:07
  it's
• 36:08
  a
• 36:08
  very
• 36:08
  simple
• 36:08
  thing.
• 36:09
  Right.
• 36:09
  If
• 36:09
  you
• 36:09
  want
• 36:09
  to
• 36:10
  have
• 36:10
  an
• 36:10
  effective
• 36:12
  online
• 36:12
  e
• 36:12
  commerce
• 36:13
  strategy
• 36:13
  in
• 36:13
  your
• 36:14
  physical
• 36:14
  store,
• 36:14
  you
• 36:14
  have
• 36:14
  to
• 36:15
  have
• 36:15
  stock
• 36:15
  on
• 36:15
  that
• 36:15
  shelf.
• 36:16
  You
• 36:16
  have
• 36:16
  to
• 36:16
  know
• 36:16
  where
• 36:16
  that
• 36:17
  is.
• 36:17
  You
• 36:17
  have
• 36:17
  to
• 36:18
  have
• 36:18
  pickers,
• 36:18
  you
• 36:19
  have
• 36:19
  to
• 36:19
  have
• 36:19
  to
• 36:19
  do
• 36:19
  it
• 36:19
  in
• 36:19
  an
• 36:20
  efficient
• 36:21
  manner
• 36:21
  of
• 36:22
  navigating
• 36:22
  around
• 36:23
  the
• 36:23
  store.
• 36:23
  And
• 36:24
  we
• 36:24
  will
• 36:24
  bring
• 36:25
  you
• 36:25
  through
• 36:25
  the
• 36:25
  solutions
• 36:26
  and
• 36:26
  hopefully
• 36:27
  the
• 36:27
  case
• 36:28
  studies
• 36:29
  from
• 36:29
  people
• 36:30
  who
• 36:30
  have
• 36:30
  done
• 36:30
  it
• 36:31
  before
• 36:31
  them
• 36:32
  or
• 36:32
  are
• 36:32
  in
• 36:32
  that
• 36:33
  journey
• 36:34
  and
• 36:35
  that
• 36:35
  they
• 36:35
  feel
• 36:36
  that
• 36:36
  they
• 36:36
  leave
• 36:36
  with
• 36:36
  a
• 36:37
  sense
• 36:37
  of
• 36:37
  confidence
• 36:38
  that
• 36:39
  they
• 36:39
  feel
• 36:39
  with
• 36:39
  a
• 36:39
  sense
• 36:40
  of
• 36:42
  excitement.
• 36:44
  And
• 36:44
  the
• 36:44
  next
• 36:45
  step
• 36:45
  is
• 36:45
  that
• 36:45
  they
• 36:46
  hopefully
• 36:47
  have
• 36:47
  a
• 36:47
  call
• 36:47
  to
• 36:48
  action.
• 36:48
  They
• 36:49
  go
• 36:49
  back
• 36:49
  to
• 36:49
  their
• 36:49
  businesses
• 36:50
  and
• 36:50
  they
• 36:50
  go,
• 36:51
  let's
• 36:51
  start
• 36:52
  or
• 36:52
  let's
• 36:52
  go
• 36:52
  faster.
• 36:53
  And
• 36:53
  then
• 36:53
  that,
• 36:54
  to
• 36:54
  me,
• 36:54
  is
• 36:54
  the
• 36:55
  impact
• 36:55
  of
• 36:55
  these
• 36:55
  things.
• 36:55
  Because,
• 36:56
  look,
• 36:57
  we
• 36:58
  know
• 36:58
  that,
• 36:58
  you
• 36:58
  know,
• 36:58
  there
• 36:59
  are
• 36:59
  probably
• 36:59
  because
• 37:00
  of
• 37:00
  the
• 37:01
  time
• 37:01
  we've
• 37:01
  been
• 37:01
  in
• 37:01
  the
• 37:01
  market,
• 37:02
  we've
• 37:03
  had
• 37:03
  conversations
• 37:04
  with
• 37:04
  practically
• 37:04
  most
• 37:05
  retailers.
• 37:05
  It's
• 37:06
  not
• 37:06
  like
• 37:06
  there's
• 37:06
  a
• 37:06
  lot
• 37:06
  of
• 37:06
  new
• 37:06
  entrants
• 37:07
  in.
• 37:07
  But
• 37:08
  what
• 37:08
  we
• 37:08
  have
• 37:09
  to
• 37:09
  have
• 37:09
  is
• 37:10
  have
• 37:10
  better,
• 37:10
  more
• 37:11
  quality
• 37:11
  conversations.
• 37:12
  And
• 37:13
  these
• 37:13
  shows
• 37:14
  are
• 37:14
  not.
• 37:14
  It's
• 37:14
  not
• 37:14
  about
• 37:15
  lead
• 37:15
  generation.
• 37:16
  It's
• 37:16
  about,
• 37:16
  once
• 37:17
  again
• 37:17
  meeting
• 37:17
  our
• 37:18
  friends
• 37:18
  and
• 37:18
  colleagues
• 37:18
  and
• 37:19
  customers
• 37:20
  that
• 37:21
  hopefully
• 37:21
  have
• 37:22
  challenged
• 37:23
  us
• 37:23
  to
• 37:23
  do
• 37:23
  more
• 37:23
  in
• 37:23
  2024
• 37:24
  and
• 37:25
  set
• 37:25
  the
• 37:25
  bar
• 37:26
  high
• 37:26
  for
• 37:26
  us
• 37:26
  in
• 37:26
  2025.
• 37:27
  It's
• 37:27
  about
• 37:28
  the
• 37:28
  two
• 37:28
  P's.
• 37:28
  You
• 37:28
  want
• 37:29
  them
• 37:29
  to
• 37:29
  understand
• 37:30
  the
• 37:30
  possible,
• 37:30
  get
• 37:30
  excited,
• 37:31
  inspired
• 37:31
  by
• 37:31
  the
• 37:32
  possible,
• 37:32
  and
• 37:32
  also
• 37:33
  be
• 37:33
  focused
• 37:33
  on
• 37:33
  the
• 37:33
  profit
• 37:34
  that
• 37:34
  you
• 37:34
  can
• 37:34
  obtain
• 37:35
  from
• 37:35
  working
• 37:35
  with
• 37:36
  a
• 37:36
  company
• 37:36
  like
• 37:36
  yourself.
• 37:37
  Right.
• 37:37
  Thank
• 37:37
  you,
• 37:38
  Chris.
• 37:38
  Every
• 37:38
  store
• 37:39
  has
• 37:39
  the
• 37:39
  ability
• 37:40
  to
• 37:40
  be
• 37:40
  better.
• 37:40
  Wrong.
• 37:41
  Yep.
• 37:42
  100.
• 37:42
  All
• 37:43
  right,
• 37:43
  Roy,
• 37:43
  we
• 37:43
  got
• 37:43
  to
• 37:43
  get
• 37:43
  you
• 37:44
  out
• 37:44
  of
• 37:44
  here
• 37:44
  on
• 37:44
  this.
• 37:44
  We've
• 37:44
  been
• 37:44
  asking
• 37:45
  everybody
• 37:45
  this
• 37:46
  question.
• 37:46
  What's.
• 37:47
  So
• 37:47
  you're
• 37:47
  going
• 37:47
  to
• 37:47
  be
• 37:47
  in
• 37:48
  New
• 37:48
  York.
• 37:48
  What's
• 37:48
  one
• 37:49
  favorite
• 37:49
  thing
• 37:49
  you
• 37:49
  like
• 37:49
  to
• 37:50
  do
• 37:50
  outside
• 37:50
  of
• 37:51
  the
• 37:51
  Javits
• 37:51
  Center?
• 37:51
  Even
• 37:52
  though,
• 37:52
  you
• 37:52
  know,
• 37:52
  time
• 37:53
  outside
• 37:53
  the
• 37:53
  J
• 37:53
  Saturday
• 37:54
  is
• 37:54
  usually
• 37:54
  pretty
• 37:55
  sparse,
• 37:55
  but
• 37:55
  if
• 37:56
  you
• 37:56
  get
• 37:56
  time,
• 37:56
  what
• 37:56
  is
• 37:57
  the
• 37:57
  one
• 37:57
  thing
• 37:57
  you
• 37:57
  like
• 37:57
  to
• 37:57
  do?
• 37:57
  What's
• 37:58
  your
• 37:58
  one
• 37:58
  guilty
• 37:58
  pleasure?
• 38:00
  I
• 38:00
  have
• 38:00
  two.
• 38:01
  Right.
• 38:02
  I
• 38:03
  love
• 38:03
  running
• 38:03
  in
• 38:06
  the
• 38:07
  park.
• 38:07
  Like,
• 38:08
  there's
• 38:09
  absolutely,
• 38:09
  you
• 38:10
  know,
• 38:10
  you
• 38:10
  wake.
• 38:10
  We
• 38:10
  wake
• 38:11
  up
• 38:11
  early,
• 38:11
  we
• 38:12
  get
• 38:12
  on
• 38:12
  the
• 38:13
  road
• 38:13
  and
• 38:13
  we
• 38:13
  go
• 38:13
  running
• 38:13
  into
• 38:14
  the
• 38:14
  park.
• 38:15
  And
• 38:16
  I
• 38:16
  love
• 38:16
  going
• 38:16
  down
• 38:16
  3rd
• 38:16
  Avenue.
• 38:17
  I'm
• 38:17
  Irish.
• 38:18
  Right.
• 38:18
  So
• 38:19
  I
• 38:19
  go
• 38:19
  down
• 38:20
  and
• 38:20
  find
• 38:20
  some
• 38:20
  bars
• 38:21
  and
• 38:21
  3rd
• 38:21
  Avenue
• 38:22
  and
• 38:22
  see
• 38:22
  some
• 38:22
  of
• 38:22
  my
• 38:23
  friends
• 38:23
  that
• 38:23
  have
• 38:23
  been
• 38:23
  in
• 38:23
  New
• 38:24
  York
• 38:24
  since
• 38:25
  I've
• 38:25
  been
• 38:25
  in
• 38:26
  university.
• 38:26
  So
• 38:27
  I.
• 38:28
  Yeah,
• 38:28
  some.
• 38:29
  Some
• 38:29
  of
• 38:29
  it
• 38:29
  is
• 38:30
  very
• 38:30
  wholesome
• 38:30
  and
• 38:31
  some
• 38:31
  of
• 38:31
  it
• 38:31
  is
• 38:32
  a
• 38:32
  little
• 38:33
  indulgent
• 38:33
  in
• 38:33
  terms
• 38:34
  of
• 38:34
  a
• 38:34
  couple
• 38:34
  of
• 38:34
  Guinnesses
• 38:34
  in.
• 38:35
  In.
• 38:35
  In
• 38:36
  on
• 38:36
  3rd
• 38:36
  Avenue.
• 38:37
  So.
• 38:37
  Oh,
• 38:37
  my
• 38:38
  God.
• 38:39
  Love
• 38:39
  it,
• 38:40
  Love
• 38:40
  it.
• 38:41
  I.
• 38:42
  Chris,
• 38:42
  so
• 38:42
  many
• 38:43
  people
• 38:43
  that
• 38:44
  we've
• 38:44
  talked
• 38:44
  to
• 38:45
  are
• 38:45
  running
• 38:45
  in
• 38:45
  the
• 38:46
  morning.
• 38:46
  I
• 38:46
  don't
• 38:46
  know
• 38:46
  how
• 38:47
  people
• 38:47
  are
• 38:47
  finding.
• 38:47
  The
• 38:47
  time,
• 38:48
  but
• 38:50
  it's
• 38:50
  making
• 38:50
  me
• 38:50
  feel
• 38:50
  quite
• 38:51
  slovenly
• 38:51
  already.
• 38:52
  Yeah.
• 38:52
  Not
• 38:52
  even
• 38:52
  out
• 38:53
  there
• 38:53
  yet,
• 38:53
  you
• 38:53
  know,
• 38:53
  but
• 38:55
  the
• 38:55
  running
• 38:55
  shoes.
• 38:56
  It's
• 38:56
  been
• 38:56
  awake
• 38:57
  at
• 38:57
  3am
• 38:58
  that's
• 38:58
  right.
• 38:58
  You
• 38:58
  guys
• 38:58
  are
• 38:58
  up
• 38:59
  earlier
• 38:59
  than
• 38:59
  we
• 38:59
  are.
• 39:00
  That's
• 39:00
  right.
• 39:00
  Oh
• 39:00
  my
• 39:00
  gosh.
• 39:01
  Oh,
• 39:01
  boy.
• 39:02
  Well,
• 39:02
  Roy,
• 39:03
  thank
• 39:03
  you
• 39:03
  so
• 39:03
  much
• 39:04
  for
• 39:04
  taking
• 39:04
  the
• 39:04
  time
• 39:05
  to
• 39:05
  share
• 39:06
  all
• 39:06
  of
• 39:07
  Vision
• 39:07
  Group's
• 39:07
  NRF
• 39:08
  plans
• 39:08
  with
• 39:09
  our
• 39:09
  audience
• 39:09
  today.
• 39:10
  One
• 39:10
  more
• 39:11
  time,
• 39:11
  just
• 39:11
  remind
• 39:11
  people
• 39:12
  where
• 39:12
  they
• 39:12
  can
• 39:12
  find
• 39:13
  Fusion
• 39:13
  Group
• 39:13
  and
• 39:13
  OmniTalk
• 39:14
  at
• 39:15
  NRF.
• 39:15
  We
• 39:16
  are
• 39:16
  on
• 39:17
  booth
• 39:18
  4938
• 39:19
  on
• 39:19
  the
• 39:19
  third
• 39:19
  floor.
• 39:20
  And
• 39:21
  you
• 39:21
  can't
• 39:22
  miss
• 39:22
  us
• 39:22
  because
• 39:23
  just
• 39:23
  follow
• 39:23
  the
• 39:23
  big
• 39:24
  V.
• 39:24
  And
• 39:25
  as
• 39:25
  I
• 39:25
  said,
• 39:25
  you're
• 39:26
  going
• 39:26
  to
• 39:26
  see
• 39:26
  omnitalk
• 39:27
  live.
• 39:28
  And
• 39:29
  we're
• 39:30
  really
• 39:30
  looking
• 39:30
  forward
• 39:31
  to
• 39:31
  hosting
• 39:31
  omnitalk
• 39:32
  with
• 39:33
  you,
• 39:33
  Ann
• 39:33
  and
• 39:33
  Chris
• 39:34
  and
• 39:34
  also
• 39:35
  welcoming
• 39:35
  back
• 39:36
  our
• 39:37
  customers,
• 39:38
  colleagues,
• 39:39
  friends,
• 39:40
  partners
• 39:41
  in
• 39:41
  New
• 39:42
  York.
• 39:42
  Thanks,
• 39:42
  Roy.
• 39:43
  Joining
• 39:43
  us
• 39:44
  now
• 39:44
  is
• 39:44
  Scandit
• 39:45
  co
• 39:45
  founder
• 39:45
  and
• 39:46
  CTO
• 39:46
  Christian
• 39:47
  Florchmaier.
• 39:48
  Christian,
• 39:49
  welcome
• 39:49
  back
• 39:50
  to
• 39:50
  omnitok.
• 39:51
  It's
• 39:51
  been
• 39:51
  a
• 39:51
  while.
• 39:52
  I
• 39:53
  know,
• 39:53
  I
• 39:53
  know.
• 39:53
  I'm
• 39:53
  glad
• 39:54
  to
• 39:54
  be
• 39:54
  here.
• 39:54
  Thank
• 39:55
  you.
• 39:55
  For
• 39:55
  those
• 39:56
  out
• 39:56
  there
• 39:56
  that
• 39:56
  may
• 39:57
  not
• 39:57
  be
• 39:57
  familiar
• 39:57
  with
• 39:58
  Scandit
• 39:59
  and
• 39:59
  you
• 39:59
  know,
• 39:59
  maybe
• 40:00
  new
• 40:00
  to
• 40:00
  Omnitalk
• 40:01
  as
• 40:01
  well,
• 40:01
  watching
• 40:01
  us
• 40:01
  for
• 40:02
  the
• 40:02
  first
• 40:02
  time,
• 40:03
  why
• 40:03
  don't
• 40:03
  we
• 40:03
  start
• 40:03
  by
• 40:04
  giving
• 40:04
  a
• 40:04
  little
• 40:04
  bit
• 40:05
  overview
• 40:05
  on
• 40:05
  what
• 40:06
  skin
• 40:06
  it
• 40:06
  is,
• 40:07
  what
• 40:07
  it
• 40:07
  doesn't,
• 40:07
  and
• 40:08
  also
• 40:08
  who's
• 40:08
  in
• 40:09
  your
• 40:09
  customer
• 40:09
  dossier.
• 40:10
  I'm
• 40:10
  always
• 40:10
  curious
• 40:11
  to
• 40:11
  hear
• 40:11
  about
• 40:11
  that
• 40:11
  as
• 40:12
  well.
• 40:12
  Yeah,
• 40:13
  good
• 40:13
  question.
• 40:13
  So
• 40:14
  I
• 40:14
  mean,
• 40:14
  at
• 40:14
  Scandit,
• 40:15
  we
• 40:15
  provide
• 40:16
  smart
• 40:17
  data
• 40:17
  capture
• 40:17
  solutions
• 40:18
  that
• 40:18
  power
• 40:19
  a
• 40:19
  lot
• 40:19
  of
• 40:19
  retail
• 40:19
  processes
• 40:21
  across
• 40:21
  the
• 40:22
  stores
• 40:22
  for
• 40:22
  store
• 40:23
  associates,
• 40:24
  but
• 40:24
  also
• 40:24
  for
• 40:25
  consumers.
• 40:25
  Really
• 40:26
  supporting
• 40:27
  the
• 40:27
  shopping
• 40:27
  journey
• 40:28
  and
• 40:29
  helping
• 40:29
  retailers
• 40:30
  unlock
• 40:32
  return
• 40:32
  on
• 40:32
  investment,
• 40:33
  uplift
• 40:34
  revenue
• 40:34
  and
• 40:35
  also
• 40:35
  really
• 40:35
  drive
• 40:36
  a
• 40:37
  better
• 40:37
  store
• 40:37
  experience
• 40:38
  for
• 40:38
  the
• 40:38
  store
• 40:38
  associates.
• 40:39
  But
• 40:39
  as
• 40:39
  well,
• 40:39
  you
• 40:40
  know,
• 40:40
  as
• 40:40
  well
• 40:40
  for
• 40:40
  the,
• 40:41
  for
• 40:41
  the
• 40:41
  consumer
• 40:41
  and
• 40:41
  consumer
• 40:42
  experience.
• 40:42
  Right.
• 40:43
  And
• 40:43
  this
• 40:43
  is
• 40:43
  really
• 40:44
  across
• 40:45
  many
• 40:45
  processes
• 40:46
  in
• 40:46
  retail,
• 40:46
  including
• 40:47
  shelf
• 40:47
  intelligence,
• 40:48
  supply
• 40:49
  chain,
• 40:49
  Omni
• 40:50
  Channel,
• 40:50
  and
• 40:51
  as
• 40:51
  I
• 40:51
  said,
• 40:51
  enhancing
• 40:52
  the
• 40:52
  customer
• 40:52
  experience.
• 40:53
  So
• 40:53
  we
• 40:53
  digitize
• 40:54
  physical
• 40:54
  assets,
• 40:55
  we
• 40:55
  automate
• 40:55
  workflows,
• 40:56
  we
• 40:56
  drive
• 40:56
  efficiency
• 40:58
  all
• 40:58
  the
• 40:58
  way
• 40:59
  from
• 40:59
  the
• 40:59
  supply
• 40:59
  chain
• 41:00
  to
• 41:00
  the
• 41:00
  shop
• 41:00
  floor.
• 41:01
  And
• 41:01
  we're
• 41:02
  doing
• 41:02
  this
• 41:02
  by
• 41:03
  capturing
• 41:04
  backwards
• 41:04
  really
• 41:04
  quickly
• 41:05
  capturing
• 41:06
  text
• 41:07
  price
• 41:07
  labels,
• 41:08
  but
• 41:08
  also
• 41:08
  recognized
• 41:09
  products.
• 41:10
  Top
• 41:10
  stock
• 41:11
  on
• 41:11
  the
• 41:12
  shelves
• 41:12
  in
• 41:12
  the
• 41:12
  back
• 41:13
  room
• 41:13
  with
• 41:14
  computer
• 41:14
  vision
• 41:15
  and
• 41:15
  machine
• 41:15
  learning.
• 41:15
  So
• 41:16
  really
• 41:16
  around
• 41:16
  unmatched
• 41:17
  speed,
• 41:17
  really
• 41:18
  high
• 41:18
  accuracy
• 41:19
  and
• 41:19
  intelligence
• 41:20
  in
• 41:20
  some
• 41:20
  way.
• 41:21
  And
• 41:21
  to
• 41:21
  your
• 41:21
  question
• 41:21
  about
• 41:22
  who
• 41:22
  we're
• 41:22
  working
• 41:22
  with
• 41:23
  is
• 41:24
  six
• 41:25
  out
• 41:25
  of
• 41:25
  the
• 41:25
  top,
• 41:25
  top
• 41:26
  10
• 41:26
  global
• 41:27
  retailers
• 41:27
  work
• 41:27
  with
• 41:27
  us.
• 41:28
  Eight
• 41:28
  of
• 41:28
  the
• 41:29
  top
• 41:29
  10
• 41:29
  US
• 41:30
  grocers
• 41:30
  work
• 41:30
  with
• 41:30
  us.
• 41:30
  And
• 41:31
  this
• 41:31
  includes
• 41:31
  in
• 41:31
  the
• 41:31
  US
• 41:32
  Levi
• 41:33
  Strauss,
• 41:34
  Sephora,
• 41:35
  Instacart,
• 41:36
  Shipt,
• 41:37
  Seven
• 41:38
  Eleven,
• 41:38
  CVS,
• 41:39
  Health,
• 41:40
  L'Oreal,
• 41:40
  just
• 41:40
  to
• 41:41
  mention
• 41:41
  a
• 41:41
  couple.
• 41:42
  Right.
• 41:42
  So
• 41:42
  like
• 41:43
  a
• 41:44
  couple.
• 41:44
  And
• 41:44
  then
• 41:45
  globally
• 41:45
  it's
• 41:46
  decathlon
• 41:46
  Aon.
• 41:47
  So
• 41:47
  like
• 41:47
  lots
• 41:47
  of
• 41:48
  companies
• 41:48
  and
• 41:48
  as
• 41:49
  I
• 41:49
  mentioned,
• 41:50
  really
• 41:50
  across
• 41:50
  both.
• 41:51
  Right.
• 41:51
  Consumer
• 41:52
  experience
• 41:52
  as
• 41:52
  well
• 41:53
  as
• 41:53
  store
• 41:53
  associate
• 41:53
  experience.
• 41:54
  Yeah.
• 41:55
  I
• 41:55
  always
• 41:55
  love,
• 41:55
  I
• 41:56
  always
• 41:56
  love
• 41:56
  when
• 41:56
  we,
• 41:56
  when
• 41:56
  we
• 41:57
  ask
• 41:57
  that
• 41:57
  question
• 41:57
  and,
• 41:58
  and
• 41:58
  we
• 41:58
  get
• 41:58
  like
• 41:59
  we're
• 41:59
  working
• 41:59
  with
• 41:59
  8
• 41:59
  out
• 42:00
  of
• 42:00
  10
• 42:00
  of
• 42:00
  the
• 42:00
  top
• 42:00
  global
• 42:01
  retailers
• 42:01
  or
• 42:01
  8
• 42:02
  out
• 42:02
  of
• 42:02
  10,
• 42:02
  whatever,
• 42:02
  you
• 42:02
  know,
• 42:02
  whatever
• 42:02
  Christian
• 42:03
  just
• 42:03
  said,
• 42:03
  8
• 42:03
  out
• 42:03
  of
• 42:03
  10
• 42:04
  of
• 42:04
  the
• 42:04
  top
• 42:04
  US
• 42:04
  resellers.
• 42:05
  Yeah.
• 42:05
  I'm
• 42:05
  always
• 42:05
  like,
• 42:06
  who
• 42:06
  are
• 42:06
  the
• 42:06
  two
• 42:06
  that
• 42:06
  aren't
• 42:07
  working
• 42:07
  with
• 42:07
  you?
• 42:07
  Like,
• 42:07
  what?
• 42:08
  Yeah.
• 42:08
  What's
• 42:08
  up
• 42:08
  with
• 42:09
  them?
• 42:09
  Like.
• 42:09
  Right.
• 42:10
  Why
• 42:10
  have
• 42:10
  they
• 42:10
  not
• 42:11
  got
• 42:11
  the
• 42:11
  punchline
• 42:11
  to
• 42:11
  the
• 42:12
  joke?
• 42:12
  Like,
• 42:12
  I
• 42:12
  don't
• 42:12
  understand
• 42:13
  that.
• 42:13
  It
• 42:13
  always
• 42:13
  blows
• 42:14
  my
• 42:14
  mind
• 42:14
  whenever
• 42:14
  we
• 42:14
  hear
• 42:15
  that.
• 42:15
  But
• 42:15
  anyway,
• 42:16
  yeah,
• 42:16
  look,
• 42:16
  I
• 42:16
  say
• 42:17
  that.
• 42:17
  To
• 42:17
  our
• 42:17
  sales
• 42:17
  team
• 42:18
  too,
• 42:18
  to
• 42:18
  be
• 42:18
  honest,
• 42:18
  so.
• 42:22
  Right.
• 42:23
  Well,
• 42:24
  Christian,
• 42:24
  I'd
• 42:25
  love
• 42:25
  for
• 42:25
  you
• 42:25
  to
• 42:25
  dive
• 42:25
  in
• 42:26
  a
• 42:26
  little
• 42:26
  bit
• 42:26
  deeper
• 42:27
  too.
• 42:27
  We
• 42:27
  know
• 42:28
  that
• 42:28
  investing
• 42:29
  in
• 42:29
  technology
• 42:29
  that
• 42:30
  will
• 42:30
  support
• 42:30
  associates
• 42:31
  is
• 42:31
  going
• 42:31
  to
• 42:32
  be
• 42:32
  huge
• 42:32
  this
• 42:33
  year
• 42:33
  at
• 42:33
  nrf.
• 42:34
  But
• 42:34
  can
• 42:34
  you
• 42:35
  elaborate
• 42:35
  a
• 42:35
  little
• 42:35
  bit
• 42:36
  on
• 42:36
  specifically
• 42:36
  some
• 42:37
  of
• 42:37
  the
• 42:37
  things
• 42:37
  that
• 42:38
  you've
• 42:38
  seen
• 42:39
  are
• 42:39
  improving
• 42:40
  Associates
• 42:41
  lives
• 42:41
  after
• 42:42
  scan.
• 42:42
  It's
• 42:42
  been
• 42:43
  kind
• 42:43
  of
• 42:43
  deployed
• 42:43
  within
• 42:44
  a
• 42:44
  retail
• 42:44
  organization,
• 42:45
  especially
• 42:45
  one
• 42:45
  of
• 42:45
  the
• 42:46
  top,
• 42:46
  top,
• 42:46
  you
• 42:46
  know,
• 42:47
  10
• 42:47
  retailers
• 42:48
  in
• 42:48
  the,
• 42:48
  in
• 42:48
  the
• 42:48
  world
• 42:49
  that
• 42:49
  you
• 42:49
  mentioned.
• 42:50
  So,
• 42:51
  so
• 42:52
  one
• 42:52
  of
• 42:52
  the
• 42:52
  things
• 42:52
  we've
• 42:52
  really
• 42:53
  focused
• 42:53
  on
• 42:53
  is,
• 42:54
  is,
• 42:54
  is
• 42:54
  lately
• 42:55
  is
• 42:59
  for
• 42:59
  a
• 42:59
  while
• 43:00
  at
• 43:00
  Scandit,
• 43:00
  you
• 43:00
  know,
• 43:00
  we
• 43:01
  really
• 43:01
  focused
• 43:01
  on,
• 43:02
  or
• 43:02
  in
• 43:02
  the
• 43:02
  early
• 43:02
  days
• 43:02
  of
• 43:03
  Scandit,
• 43:03
  we
• 43:03
  really
• 43:04
  focused
• 43:04
  on
• 43:05
  just
• 43:05
  bringing
• 43:06
  reliable
• 43:06
  backward
• 43:07
  scanning
• 43:08
  to
• 43:09
  smartphone
• 43:09
  devices
• 43:10
  in
• 43:10
  consumer
• 43:10
  as
• 43:11
  well
• 43:11
  as
• 43:11
  in
• 43:11
  store
• 43:11
  associate
• 43:12
  use
• 43:12
  cases,
• 43:12
  releases.
• 43:13
  And
• 43:14
  but
• 43:14
  more
• 43:15
  recently
• 43:15
  we
• 43:15
  really
• 43:15
  noticed
• 43:16
  that
• 43:16
  the,
• 43:17
  there's
• 43:17
  a
• 43:18
  lot
• 43:18
  of,
• 43:18
  you
• 43:19
  know,
• 43:19
  yes,
• 43:19
  you
• 43:19
  can
• 43:19
  make
• 43:19
  the
• 43:20
  backward
• 43:20
  scanner,
• 43:21
  you
• 43:21
  know,
• 43:21
  a
• 43:21
  little
• 43:21
  bit
• 43:22
  faster
• 43:22
  and
• 43:22
  have
• 43:22
  a
• 43:23
  little
• 43:23
  bit
• 43:23
  more
• 43:23
  range,
• 43:24
  but
• 43:24
  it
• 43:24
  actually
• 43:25
  really
• 43:25
  doesn't
• 43:26
  drive
• 43:27
  employee
• 43:27
  productivity
• 43:28
  that
• 43:29
  much.
• 43:29
  Right.
• 43:29
  It's.
• 43:30
  It's
• 43:30
  a
• 43:30
  nice
• 43:31
  problem
• 43:31
  to
• 43:31
  work
• 43:31
  on,
• 43:32
  but
• 43:32
  when
• 43:32
  you
• 43:33
  really
• 43:33
  look
• 43:33
  at
• 43:33
  the
• 43:33
  store
• 43:33
  associate,
• 43:34
  it's,
• 43:35
  it
• 43:35
  really
• 43:35
  doesn't
• 43:35
  make
• 43:36
  that
• 43:36
  much
• 43:36
  of
• 43:36
  a
• 43:36
  difference.
• 43:37
  What
• 43:37
  we
• 43:37
  have
• 43:37
  noticed
• 43:38
  is
• 43:38
  there's
• 43:39
  a,
• 43:39
  there's
• 43:39
  a
• 43:39
  lot
• 43:39
  of
• 43:39
  like
• 43:40
  really
• 43:40
  tedious
• 43:40
  tasks
• 43:41
  where
• 43:43
  scanning
• 43:43
  a
• 43:43
  backord
• 43:44
  just
• 43:44
  a
• 43:44
  little
• 43:44
  faster
• 43:45
  and
• 43:45
  a
• 43:45
  little
• 43:45
  further
• 43:45
  away
• 43:46
  really
• 43:46
  doesn't
• 43:46
  make
• 43:46
  much
• 43:47
  of
• 43:47
  a
• 43:47
  difference.
• 43:47
  And
• 43:48
  we
• 43:49
  really
• 43:49
  focus
• 43:49
  on
• 43:49
  solving
• 43:49
  some
• 43:50
  of
• 43:50
  those.
• 43:50
  Like
• 43:50
  one
• 43:50
  of
• 43:50
  them
• 43:51
  was.
• 43:51
  Is.
• 43:52
  Is
• 43:52
  what
• 43:52
  we
• 43:53
  call
• 43:53
  smart
• 43:53
  label
• 43:53
  capture.
• 43:54
  Right.
• 43:54
  So
• 43:54
  the
• 43:54
  idea
• 43:55
  of
• 43:55
  that,
• 43:55
  we
• 43:55
  don't
• 43:56
  just
• 43:57
  read
• 43:57
  the
• 43:57
  barcode
• 43:58
  on
• 43:58
  a
• 43:58
  label,
• 43:58
  but
• 43:59
  we
• 43:59
  read
• 43:59
  all
• 43:59
  of
• 44:00
  the
• 44:00
  information.
• 44:00
  And
• 44:01
  that
• 44:01
  could
• 44:01
  be
• 44:01
  the
• 44:02
  price
• 44:02
  and
• 44:02
  promotions,
• 44:03
  but
• 44:03
  this
• 44:03
  could
• 44:04
  also
• 44:04
  be
• 44:04
  for,
• 44:05
  for
• 44:06
  weighted
• 44:06
  items,
• 44:07
  the
• 44:07
  information
• 44:07
  on
• 44:07
  the
• 44:07
  weighted
• 44:08
  item.
• 44:08
  So
• 44:08
  for
• 44:08
  example,
• 44:09
  we
• 44:09
  work
• 44:09
  with
• 44:09
  one.
• 44:09
  With
• 44:10
  one.
• 44:10
  One
• 44:10
  of
• 44:10
  Those
• 44:10
  large
• 44:11
  retailers
• 44:11
  I
• 44:11
  mentioned
• 44:12
  and
• 44:13
  they
• 44:14
  used
• 44:14
  to
• 44:14
  have
• 44:14
  a
• 44:14
  process
• 44:15
  where
• 44:15
  you
• 44:15
  know,
• 44:16
  weighted
• 44:16
  item,
• 44:17
  chicken,
• 44:17
  whatever,
• 44:18
  meat
• 44:18
  products,
• 44:18
  whatever.
• 44:19
  Right.
• 44:19
  They,
• 44:19
  they
• 44:20
  as
• 44:20
  a,
• 44:20
  as
• 44:20
  a
• 44:20
  store
• 44:20
  associate
• 44:21
  in,
• 44:21
  in
• 44:21
  the
• 44:22
  order
• 44:22
  picking,
• 44:23
  you
• 44:24
  scan
• 44:24
  the
• 44:24
  barcode
• 44:25
  but
• 44:25
  then
• 44:25
  you
• 44:25
  need
• 44:26
  to
• 44:26
  go
• 44:26
  and
• 44:26
  enter
• 44:26
  the
• 44:26
  other
• 44:27
  information
• 44:27
  like
• 44:28
  the
• 44:28
  weight,
• 44:28
  the
• 44:28
  price
• 44:29
  per
• 44:29
  weight.
• 44:30
  And
• 44:32
  that
• 44:33
  is
• 44:33
  not
• 44:33
  only
• 44:33
  a
• 44:33
  tedious
• 44:34
  task
• 44:34
  for
• 44:34
  the
• 44:34
  store
• 44:34
  associates,
• 44:35
  but
• 44:35
  you
• 44:35
  also
• 44:35
  tend
• 44:35
  to
• 44:36
  make
• 44:36
  mistakes
• 44:36
  and
• 44:36
  you
• 44:36
  make
• 44:36
  mistakes
• 44:37
  quite
• 44:37
  frequently.
• 44:38
  So
• 44:39
  we
• 44:39
  delivered
• 44:40
  a
• 44:40
  solution
• 44:40
  to
• 44:40
  them
• 44:41
  where
• 44:42
  they
• 44:42
  no
• 44:42
  longer
• 44:42
  had
• 44:42
  to
• 44:42
  do
• 44:43
  this.
• 44:43
  Right.
• 44:43
  It
• 44:43
  actually
• 44:44
  didn't
• 44:44
  matter
• 44:46
  what
• 44:49
  had
• 44:49
  to
• 44:49
  be
• 44:50
  read.
• 44:50
  With
• 44:50
  our
• 44:50
  technology
• 44:51
  we
• 44:51
  not
• 44:51
  only
• 44:51
  read
• 44:51
  the
• 44:52
  barcode,
• 44:52
  but
• 44:52
  we
• 44:52
  read
• 44:53
  all
• 44:53
  of
• 44:53
  the
• 44:53
  information
• 44:54
  on
• 44:54
  the
• 44:54
  label.
• 44:55
  And
• 44:55
  then
• 44:57
  in
• 44:57
  some
• 44:57
  way,
• 44:58
  I
• 44:59
  hate
• 44:59
  to
• 44:59
  almost
• 44:59
  say
• 44:59
  it,
• 44:59
  but
• 44:59
  in
• 45:00
  a
• 45:00
  true
• 45:00
  AI
• 45:00
  sense
• 45:01
  our
• 45:01
  solution
• 45:01
  does
• 45:02
  what
• 45:02
  the
• 45:02
  human
• 45:02
  does
• 45:02
  does.
• 45:03
  It
• 45:03
  reads
• 45:03
  all
• 45:03
  the
• 45:03
  labels.
• 45:04
  It
• 45:04
  says
• 45:04
  somewhere
• 45:05
  it
• 45:05
  says
• 45:05
  wait.
• 45:06
  Then
• 45:06
  it
• 45:06
  reads
• 45:06
  a
• 45:06
  number
• 45:07
  underneath
• 45:07
  it
• 45:07
  and
• 45:07
  it
• 45:08
  reads
• 45:08
  there's
• 45:08
  no
• 45:08
  other
• 45:08
  number
• 45:08
  around
• 45:09
  it.
• 45:09
  And
• 45:09
  now
• 45:09
  it
• 45:09
  knows
• 45:10
  like
• 45:10
  oh,
• 45:10
  the
• 45:11
  number
• 45:11
  underneath
• 45:11
  is
• 45:11
  actually
• 45:11
  the
• 45:12
  weight.
• 45:12
  And
• 45:12
  it
• 45:12
  can
• 45:12
  also
• 45:12
  read
• 45:13
  the
• 45:13
  expiry
• 45:13
  date
• 45:13
  with
• 45:14
  similar
• 45:14
  mechanism.
• 45:14
  So
• 45:14
  it's
• 45:15
  like
• 45:15
  true
• 45:16
  intelligence
• 45:16
  built
• 45:17
  into
• 45:17
  the
• 45:17
  solution.
• 45:17
  So
• 45:17
  the
• 45:18
  user
• 45:18
  doesn't
• 45:18
  need
• 45:18
  to
• 45:19
  need
• 45:19
  to
• 45:19
  go
• 45:19
  and
• 45:20
  do
• 45:20
  any
• 45:20
  of
• 45:20
  this
• 45:20
  association
• 45:21
  anymore,
• 45:22
  but
• 45:22
  our
• 45:22
  solution
• 45:23
  just
• 45:23
  captures
• 45:23
  all
• 45:23
  of
• 45:23
  this
• 45:24
  information.
• 45:24
  And
• 45:24
  the
• 45:24
  retailer
• 45:25
  I
• 45:25
  mentioned
• 45:25
  to,
• 45:25
  they
• 45:25
  deployed
• 45:26
  this
• 45:26
  and
• 45:26
  they
• 45:27
  avoided
• 45:27
  up,
• 45:28
  I
• 45:28
  think
• 45:28
  they
• 45:29
  1.3
• 45:29
  million
• 45:30
  in
• 45:31
  annual
• 45:31
  revenue
• 45:32
  losses
• 45:32
  from
• 45:33
  undercharging
• 45:33
  customers
• 45:34
  because
• 45:34
  they
• 45:34
  were
• 45:34
  making
• 45:35
  mistakes
• 45:36
  when
• 45:36
  they,
• 45:37
  when
• 45:37
  they
• 45:37
  were
• 45:37
  printing
• 45:37
  these
• 45:38
  weighted
• 45:38
  items
• 45:38
  just
• 45:39
  from
• 45:39
  this.
• 45:39
  Right.
• 45:39
  And
• 45:40
  this
• 45:40
  is
• 45:40
  not
• 45:40
  the
• 45:40
  productivity
• 45:41
  benefits
• 45:41
  from,
• 45:42
  you
• 45:43
  know,
• 45:43
  the
• 45:43
  store
• 45:44
  associates
• 45:44
  don't
• 45:44
  like
• 45:44
  typing
• 45:45
  this
• 45:45
  information
• 45:45
  in
• 45:45
  either.
• 45:46
  Right.
• 45:46
  I
• 45:46
  wouldn't
• 45:46
  like
• 45:46
  it.
• 45:46
  You
• 45:47
  wouldn't
• 45:47
  like
• 45:47
  it,
• 45:47
  right.
• 45:48
  Is
• 45:49
  that
• 45:49
  aside
• 45:49
  just
• 45:50
  1.3
• 45:51
  million
• 45:51
  from
• 45:51
  mistakes
• 45:52
  they
• 45:52
  were
• 45:52
  making.
• 45:53
  Right.
• 45:53
  Bottom
• 45:54
  line
• 45:54
  improvements
• 45:54
  that
• 45:55
  easily.
• 45:56
  Yeah,
• 45:56
  exactly.
• 45:57
  And,
• 45:57
  and
• 45:58
  I,
• 45:58
  I
• 45:59
  think
• 45:59
  what
• 45:59
  we're
• 45:59
  seeing
• 45:59
  overall
• 46:00
  with,
• 46:00
  with
• 46:00
  you
• 46:00
  can
• 46:01
  apply
• 46:01
  the
• 46:01
  same
• 46:01
  to
• 46:01
  like
• 46:01
  price
• 46:02
  and
• 46:02
  promotion
• 46:02
  checks.
• 46:03
  Right.
• 46:03
  Where
• 46:03
  we're
• 46:03
  today,
• 46:03
  the
• 46:04
  process
• 46:04
  is
• 46:04
  super
• 46:04
  tedious.
• 46:05
  People
• 46:06
  enter
• 46:06
  it
• 46:06
  and,
• 46:06
  and,
• 46:07
  and
• 46:07
  we've,
• 46:07
  we've,
• 46:08
  we've,
• 46:09
  we've,
• 46:10
  you
• 46:10
  know,
• 46:11
  had,
• 46:11
  had
• 46:11
  like
• 46:12
  we
• 46:12
  had,
• 46:12
  we
• 46:12
  had
• 46:12
  a
• 46:12
  customer
• 46:13
  deploy
• 46:13
  our
• 46:14
  price
• 46:14
  and
• 46:14
  promotion
• 46:14
  checks
• 46:15
  with
• 46:15
  the
• 46:15
  same
• 46:15
  technology.
• 46:16
  Right.
• 46:16
  Like
• 46:16
  you,
• 46:16
  you,
• 46:17
  you
• 46:17
  know,
• 46:17
  don't
• 46:17
  just
• 46:17
  read
• 46:17
  the
• 46:18
  barcode,
• 46:18
  but
• 46:18
  you
• 46:18
  actually
• 46:18
  read
• 46:18
  the
• 46:18
  entire
• 46:19
  price
• 46:19
  label.
• 46:19
  Checks
• 46:21
  and
• 46:22
  price
• 46:22
  checks
• 46:23
  was
• 46:23
  the
• 46:23
  process
• 46:24
  that
• 46:24
  people
• 46:24
  just
• 46:25
  hated
• 46:25
  in
• 46:25
  the
• 46:25
  stores.
• 46:26
  Right.
• 46:26
  It
• 46:26
  was
• 46:26
  so
• 46:27
  tedious.
• 46:27
  Right.
• 46:28
  And
• 46:28
  to
• 46:28
  be
• 46:28
  honest,
• 46:29
  I
• 46:29
  don't
• 46:29
  know
• 46:29
  which
• 46:30
  store
• 46:30
  source
• 46:30
  it
• 46:30
  actually
• 46:31
  likes
• 46:31
  doing
• 46:31
  price
• 46:32
  checks.
• 46:32
  And
• 46:33
  now
• 46:33
  it
• 46:34
  was
• 46:34
  literally
• 46:34
  just
• 46:35
  hovering
• 46:35
  over
• 46:35
  the
• 46:35
  labels,
• 46:36
  moving
• 46:36
  along,
• 46:37
  moving,
• 46:37
  not
• 46:38
  only
• 46:38
  making
• 46:38
  the
• 46:38
  7x
• 46:39
  faster,
• 46:39
  but
• 46:40
  actually
• 46:40
  really
• 46:40
  improving
• 46:41
  the
• 46:41
  experience
• 46:41
  for
• 46:41
  the
• 46:41
  store
• 46:42
  associates.
• 46:42
  So
• 46:42
  we
• 46:43
  do
• 46:43
  think
• 46:43
  the
• 46:43
  sort
• 46:43
  of
• 46:44
  idea
• 46:44
  of
• 46:44
  an
• 46:44
  AI
• 46:45
  powered
• 46:45
  scan
• 46:46
  engine
• 46:46
  is
• 46:47
  the
• 46:47
  way
• 46:47
  forward.
• 46:47
  Right.
• 46:48
  Like
• 46:48
  just
• 46:48
  doing
• 46:49
  backward
• 46:49
  scanning,
• 46:51
  of
• 46:51
  course
• 46:51
  supports
• 46:52
  important
• 46:52
  processes,
• 46:53
  but
• 46:53
  we're
• 46:53
  seeing
• 46:53
  there's
• 46:53
  actually
• 46:54
  much
• 46:54
  more
• 46:54
  where
• 46:54
  you
• 46:55
  can
• 46:55
  shift
• 46:55
  these
• 46:55
  tedious
• 46:56
  tasks
• 46:56
  to
• 46:56
  technologies
• 46:57
  and
• 46:57
  store
• 46:57
  associate
• 46:58
  can
• 46:58
  just
• 46:58
  get
• 46:58
  much
• 46:58
  more
• 46:59
  efficient.
• 46:59
  And
• 46:59
  on
• 46:59
  top
• 46:59
  of
• 46:59
  that,
• 47:00
  you
• 47:00
  know,
• 47:00
  most,
• 47:01
  a
• 47:01
  lot
• 47:01
  of
• 47:01
  retailers,
• 47:02
  they're
• 47:02
  all,
• 47:02
  they're
• 47:02
  all
• 47:03
  worried
• 47:03
  around,
• 47:04
  you
• 47:05
  know,
• 47:05
  higher
• 47:06
  weight
• 47:07
  labor
• 47:07
  costs
• 47:08
  and
• 47:09
  overall
• 47:09
  that
• 47:10
  impacting
• 47:10
  their
• 47:11
  bottom
• 47:11
  line
• 47:11
  and
• 47:12
  you
• 47:12
  know,
• 47:12
  availability
• 47:13
  of
• 47:13
  labor
• 47:13
  is
• 47:13
  the
• 47:13
  other
• 47:13
  problem.
• 47:14
  So
• 47:14
  doing
• 47:15
  things
• 47:16
  faster
• 47:16
  and
• 47:17
  more
• 47:17
  efficient
• 47:18
  doesn't
• 47:19
  only
• 47:19
  help
• 47:19
  the
• 47:19
  store
• 47:19
  associate
• 47:20
  but
• 47:20
  also
• 47:20
  address
• 47:20
  some
• 47:20
  of
• 47:21
  these
• 47:21
  challenges
• 47:22
  with
• 47:23
  overall
• 47:23
  labor
• 47:23
  costs.
• 47:24
  So
• 47:24
  I'm
• 47:24
  curious
• 47:24
  too,
• 47:24
  Christian,
• 47:25
  as
• 47:25
  we're
• 47:25
  going
• 47:25
  into
• 47:25
  nrf,
• 47:26
  those
• 47:26
  watching
• 47:27
  this
• 47:27
  are
• 47:27
  getting
• 47:27
  excited
• 47:28
  about
• 47:28
  it.
• 47:28
  It's
• 47:28
  in
• 47:29
  a
• 47:29
  few
• 47:29
  days
• 47:31
  we're
• 47:31
  starting
• 47:32
  2025.
• 47:33
  What
• 47:33
  are
• 47:33
  the
• 47:33
  retail
• 47:34
  executives
• 47:34
  that
• 47:34
  you've
• 47:35
  been
• 47:35
  talking
• 47:35
  to
• 47:36
  asking
• 47:37
  for?
• 47:37
  I'm
• 47:38
  curious
• 47:38
  what
• 47:38
  is
• 47:38
  on
• 47:38
  their
• 47:39
  minds?
• 47:39
  What
• 47:39
  problems
• 47:40
  are
• 47:40
  they
• 47:40
  asking
• 47:41
  you
• 47:41
  to.
• 47:41
  Help
• 47:41
  them
• 47:42
  solve
• 47:42
  labor
• 47:43
  costs?
• 47:44
  And
• 47:44
  how
• 47:45
  can
• 47:45
  I
• 47:45
  operate
• 47:46
  more
• 47:46
  effectively?
• 47:47
  How
• 47:47
  can
• 47:47
  I
• 47:47
  address
• 47:47
  my
• 47:48
  labor
• 47:48
  challenges
• 47:49
  and
• 47:49
  how
• 47:49
  can
• 47:50
  I
• 47:50
  go
• 47:50
  and
• 47:50
  do
• 47:50
  this
• 47:51
  with
• 47:52
  less
• 47:53
  specialized
• 47:55
  teams?
• 47:56
  And
• 47:56
  then
• 47:57
  how
• 47:57
  can
• 47:57
  technology
• 47:58
  help
• 47:58
  us
• 47:58
  with
• 47:58
  this?
• 47:59
  Right.
• 47:59
  Like
• 48:01
  we
• 48:01
  spend
• 48:01
  a
• 48:01
  lot
• 48:01
  of
• 48:01
  time
• 48:02
  at
• 48:02
  scanned
• 48:02
  on
• 48:03
  most
• 48:04
  recently
• 48:04
  on
• 48:05
  shelf
• 48:05
  management
• 48:06
  and
• 48:06
  shelf
• 48:07
  auditing
• 48:08
  and
• 48:08
  which
• 48:09
  is
• 48:09
  a
• 48:09
  task
• 48:09
  that's
• 48:09
  actually
• 48:10
  quite
• 48:10
  tedious.
• 48:11
  And
• 48:12
  as
• 48:12
  part
• 48:13
  of
• 48:13
  this
• 48:14
  we've
• 48:14
  seen
• 48:14
  that
• 48:15
  and
• 48:15
  especially
• 48:15
  also
• 48:15
  driven
• 48:16
  by,
• 48:16
  by
• 48:16
  the
• 48:16
  boom
• 48:17
  in
• 48:17
  E
• 48:17
  commerce,
• 48:17
  especially
• 48:18
  with
• 48:18
  grocery
• 48:18
  retailers,
• 48:19
  there's
• 48:20
  been
• 48:20
  real
• 48:20
  like
• 48:21
  a
• 48:21
  real
• 48:22
  thought
• 48:22
  around
• 48:22
  like
• 48:22
  how
• 48:23
  can
• 48:23
  I
• 48:23
  go
• 48:23
  and
• 48:23
  do
• 48:24
  better
• 48:25
  inventory
• 48:26
  management?
• 48:26
  Because
• 48:27
  with
• 48:27
  higher
• 48:27
  on
• 48:28
  shelf
• 48:28
  availability
• 48:29
  I
• 48:30
  can
• 48:30
  reduce
• 48:31
  my
• 48:33
  substitutions
• 48:34
  when
• 48:34
  I
• 48:34
  do
• 48:35
  in
• 48:35
  store
• 48:35
  picking.
• 48:36
  And
• 48:36
  at
• 48:36
  the
• 48:36
  same
• 48:37
  time
• 48:38
  I
• 48:39
  can
• 48:39
  see
• 48:39
  some
• 48:39
  real
• 48:40
  lifts
• 48:40
  in
• 48:41
  revenue
• 48:42
  by
• 48:43
  optimizing
• 48:43
  shelf
• 48:44
  availability.
• 48:45
  Right.
• 48:45
  And
• 48:45
  we've
• 48:46
  seen
• 48:46
  that
• 48:46
  in
• 48:47
  some
• 48:47
  of
• 48:47
  the
• 48:47
  pilots
• 48:47
  we've,
• 48:48
  you
• 48:48
  know,
• 48:48
  some
• 48:48
  of
• 48:48
  the
• 48:48
  deployments
• 48:49
  we've
• 48:49
  been
• 48:49
  running
• 48:50
  with
• 48:50
  our
• 48:51
  shelf
• 48:51
  your
• 48:51
  technology
• 48:52
  that
• 48:52
  we
• 48:53
  also
• 48:53
  be
• 48:53
  showing
• 48:53
  and
• 48:54
  we
• 48:54
  are
• 48:54
  announcing
• 48:54
  some
• 48:55
  exciting
• 48:55
  changes
• 48:56
  showing
• 48:57
  them
• 48:57
  in
• 48:57
  NRF
• 48:59
  with
• 48:59
  our
• 48:59
  shelf
• 49:00
  view
• 49:00
  capabilities.
• 49:00
  That's
• 49:01
  out
• 49:01
  of
• 49:01
  shelf
• 49:02
  monitoring.
• 49:04
  We've
• 49:05
  really
• 49:05
  seen
• 49:06
  a
• 49:07
  very
• 49:08
  direct
• 49:10
  return
• 49:11
  investment
• 49:11
  where
• 49:11
  you
• 49:11
  can
• 49:12
  seeing
• 49:12
  that
• 49:12
  people
• 49:12
  who
• 49:13
  deployed
• 49:14
  either
• 49:14
  camera,
• 49:15
  it's
• 49:15
  sort
• 49:15
  of
• 49:16
  mobile
• 49:16
  or
• 49:17
  fixed
• 49:17
  camera
• 49:18
  technology
• 49:18
  to
• 49:19
  observe
• 49:19
  the
• 49:19
  shelves.
• 49:20
  They've
• 49:20
  seen
• 49:20
  an
• 49:20
  increase
• 49:21
  in
• 49:21
  their
• 49:21
  on
• 49:21
  shelf
• 49:22
  availability
• 49:22
  like
• 49:23
  above
• 49:23
  95%
• 49:24
  and
• 49:25
  then
• 49:25
  you
• 49:26
  know,
• 49:26
  impacting
• 49:26
  their
• 49:27
  margins
• 49:27
  with
• 49:28
  sort
• 49:28
  of
• 49:28
  a
• 49:28
  1.5
• 49:29
  to
• 49:29
  2%
• 49:30
  increase
• 49:30
  in,
• 49:31
  in
• 49:31
  sales.
• 49:31
  Right.
• 49:32
  And
• 49:33
  if
• 49:33
  you're
• 49:33
  talking,
• 49:34
  you
• 49:34
  know,
• 49:34
  2%
• 49:34
  increase
• 49:34
  in
• 49:35
  sales
• 49:35
  where
• 49:35
  we
• 49:35
  are
• 49:35
  today,
• 49:36
  that's
• 49:36
  actually
• 49:36
  a
• 49:36
  pretty
• 49:36
  significant
• 49:37
  number.
• 49:37
  So
• 49:38
  we
• 49:38
  are
• 49:38
  seeing
• 49:39
  these
• 49:40
  kind
• 49:40
  of
• 49:40
  thinking
• 49:41
  from
• 49:41
  retail
• 49:42
  executives
• 49:43
  around
• 49:43
  how
• 49:43
  can
• 49:44
  I
• 49:44
  optimize
• 49:45
  my
• 49:45
  stores,
• 49:46
  how
• 49:46
  can
• 49:46
  I
• 49:47
  improve
• 49:47
  my
• 49:47
  e
• 49:48
  commerce
• 49:48
  processes,
• 49:49
  but
• 49:49
  in
• 49:49
  a
• 49:49
  scalable
• 49:50
  and
• 49:51
  in
• 49:51
  a
• 49:51
  way
• 49:52
  that
• 49:52
  actually
• 49:53
  ideally
• 49:54
  makes
• 49:54
  my
• 49:55
  labor
• 49:55
  force
• 49:55
  more
• 49:55
  efficient.
• 49:57
  Wow,
• 49:58
  Christian,
• 49:59
  there
• 49:59
  is
• 49:59
  no
• 50:00
  doubt
• 50:01
  so
• 50:01
  much
• 50:01
  that
• 50:02
  people
• 50:02
  have
• 50:02
  to
• 50:03
  check
• 50:03
  out.
• 50:03
  And
• 50:04
  you
• 50:04
  mentioned
• 50:04
  you
• 50:04
  have
• 50:05
  a
• 50:05
  special
• 50:05
  announcement.
• 50:08
  You'll
• 50:08
  be
• 50:08
  showing
• 50:09
  off
• 50:09
  the
• 50:09
  new
• 50:09
  shelf
• 50:10
  view
• 50:10
  technology.
• 50:11
  Shelf
• 50:11
  view,
• 50:11
  right.
• 50:12
  That's
• 50:12
  what
• 50:13
  it's
• 50:13
  about.
• 50:13
  Yes.
• 50:15
  We
• 50:15
  actually
• 50:15
  acquired
• 50:16
  a
• 50:16
  company
• 50:17
  and
• 50:17
  so
• 50:18
  we
• 50:18
  have.
• 50:18
  Our
• 50:18
  shelf
• 50:18
  you're
• 50:19
  offering
• 50:19
  is
• 50:19
  much
• 50:19
  more
• 50:19
  than
• 50:20
  it
• 50:20
  used
• 50:20
  to
• 50:20
  be.
• 50:20
  So
• 50:20
  we're
• 50:20
  not
• 50:21
  only
• 50:21
  doing
• 50:21
  mobile,
• 50:22
  but
• 50:22
  we
• 50:22
  also
• 50:23
  offer
• 50:23
  additional
• 50:24
  capabilities.
• 50:24
  So
• 50:25
  you
• 50:25
  can.
• 50:25
  People
• 50:25
  can
• 50:26
  check
• 50:26
  it
• 50:26
  out.
• 50:26
  Booth
• 50:27
  3339
• 50:28
  at
• 50:28
  NRF.
• 50:29
  All
• 50:30
  right.
• 50:30
  That
• 50:31
  sounds
• 50:31
  amazing.
• 50:32
  Well,
• 50:32
  Christian,
• 50:33
  there's
• 50:33
  one
• 50:33
  more
• 50:33
  question
• 50:34
  we
• 50:34
  have
• 50:34
  to
• 50:34
  ask
• 50:34
  you
• 50:35
  before
• 50:35
  we
• 50:35
  let
• 50:35
  you
• 50:35
  go
• 50:35
  quickly.
• 50:36
  And
• 50:37
  that
• 50:37
  is
• 50:38
  not
• 50:38
  related
• 50:39
  to
• 50:39
  retail
• 50:40
  technology
• 50:40
  or
• 50:40
  scanned
• 50:41
  it
• 50:41
  yet.
• 50:41
  It's
• 50:42
  what
• 50:42
  your
• 50:42
  favorite
• 50:43
  thing
• 50:43
  is
• 50:43
  to
• 50:43
  do
• 50:44
  while
• 50:44
  you're
• 50:44
  at
• 50:45
  NRF
• 50:45
  and
• 50:45
  in
• 50:46
  New
• 50:46
  York.
• 50:46
  What
• 50:46
  is
• 50:47
  that,
• 50:47
  Christian?
• 50:47
  What
• 50:47
  do
• 50:47
  you.
• 50:48
  What's
• 50:48
  your
• 50:48
  guilty
• 50:48
  pleasure
• 50:49
  while
• 50:49
  you're
• 50:49
  there?
• 50:51
  Look,
• 50:52
  I
• 50:52
  tell
• 50:52
  you
• 50:52
  what.
• 50:52
  I,
• 50:53
  I
• 50:53
  used
• 50:53
  to,
• 50:53
  you
• 50:53
  know,
• 50:54
  when
• 50:54
  I
• 50:54
  grew
• 50:54
  up,
• 50:54
  I
• 50:54
  did
• 50:55
  played
• 50:55
  a
• 50:55
  lot
• 50:55
  of
• 50:55
  tennis
• 50:55
  and
• 50:56
  I
• 50:56
  came
• 50:56
  in
• 50:56
  the
• 50:56
  summer
• 50:57
  and
• 50:57
  I
• 50:57
  really
• 50:57
  got
• 50:58
  into
• 50:58
  pickleball.
• 50:58
  So
• 50:59
  I
• 50:59
  bought
• 50:59
  myself
• 51:01
  and
• 51:01
  I'm
• 51:02
  gonna
• 51:02
  go
• 51:02
  and
• 51:02
  see
• 51:02
  whether
• 51:03
  I
• 51:03
  can.
• 51:03
  I
• 51:03
  can
• 51:04
  find
• 51:04
  someone
• 51:04
  to
• 51:04
  go
• 51:04
  and
• 51:04
  play
• 51:04
  pickleball
• 51:05
  with
• 51:05
  me
• 51:05
  in
• 51:05
  New
• 51:06
  York
• 51:06
  in
• 51:06
  the
• 51:06
  summer.
• 51:06
  In
• 51:06
  the
• 51:07
  winter
• 51:07
  now,
• 51:07
  not
• 51:07
  in
• 51:07
  the
• 51:07
  summer.
• 51:08
  In
• 51:08
  the
• 51:08
  winter.
• 51:09
  Did
• 51:09
  they
• 51:09
  not
• 51:09
  have
• 51:09
  pickleball
• 51:10
  over
• 51:10
  there?
• 51:11
  No,
• 51:11
  it's
• 51:12
  like
• 51:12
  we
• 51:12
  just
• 51:12
  got
• 51:12
  paddle
• 51:13
  and.
• 51:14
  And
• 51:14
  that's
• 51:14
  been
• 51:14
  really
• 51:14
  popular.
• 51:15
  I
• 51:16
  think
• 51:16
  there's
• 51:16
  one
• 51:16
  club
• 51:16
  now
• 51:17
  over
• 51:17
  here
• 51:18
  that,
• 51:18
  that
• 51:18
  actually
• 51:19
  offers
• 51:19
  pickleball.
• 51:20
  But
• 51:20
  I'm,
• 51:21
  you
• 51:21
  know,
• 51:21
  I
• 51:21
  bought
• 51:21
  my
• 51:22
  equipment.
• 51:22
  I'm
• 51:22
  gonna
• 51:22
  bring
• 51:22
  it
• 51:23
  to
• 51:23
  New
• 51:23
  York
• 51:23
  and
• 51:23
  see
• 51:23
  maybe
• 51:24
  I
• 51:24
  can
• 51:24
  find
• 51:24
  someone
• 51:24
  to
• 51:24
  play
• 51:24
  pickleball.
• 51:25
  Oh,
• 51:25
  my
• 51:25
  God,
• 51:25
  I
• 51:26
  love
• 51:26
  it
• 51:26
  so
• 51:26
  much.
• 51:27
  I
• 51:27
  cannot
• 51:27
  wait.
• 51:28
  You
• 51:28
  know,
• 51:28
  maybe
• 51:29
  I
• 51:29
  challenge
• 51:29
  you
• 51:29
  for
• 51:29
  a
• 51:29
  game.
• 51:30
  So
• 51:30
  there
• 51:30
  we
• 51:30
  go.
• 51:32
  Be
• 51:32
  a
• 51:32
  short
• 51:32
  game.
• 51:35
  I
• 51:35
  don't
• 51:35
  think
• 51:36
  I'd
• 51:36
  stand
• 51:36
  a
• 51:36
  chance.
• 51:37
  All
• 51:37
  right,
• 51:37
  man.
• 51:37
  Well,
• 51:38
  thank,
• 51:38
  thank
• 51:38
  you
• 51:38
  so
• 51:39
  much,
• 51:39
  Christian.
• 51:39
  Thanks
• 51:39
  for
• 51:39
  joining
• 51:40
  us
• 51:40
  and
• 51:41
  good
• 51:41
  luck
• 51:41
  at
• 51:41
  NRF
• 51:42
  and
• 51:42
  we'll.
• 51:42
  We
• 51:43
  can't
• 51:43
  wait
• 51:43
  to
• 51:43
  see
• 51:43
  you
• 51:43
  out
• 51:43
  there.
• 51:44
  Sounds
• 51:44
  good.
• 51:45
  Thanks,
• 51:45
  guys.
• 51:45
  Take
• 51:45
  care.
• 51:46
  Joining
• 51:46
  us
• 51:46
  now
• 51:47
  is
• 51:47
  Microsoft's
• 51:48
  vice
• 51:48
  president
• 51:48
  of
• 51:49
  worldwide
• 51:49
  retail
• 51:50
  and
• 51:50
  consumer
• 51:51
  goods,
• 51:52
  Keith
• 51:52
  Mercier.
• 51:53
  Keith,
• 51:53
  welcome
• 51:53
  to
• 51:54
  the
• 51:54
  show.
• 51:55
  Thank
• 51:55
  you
• 51:56
  so
• 51:56
  much
• 51:56
  for
• 51:57
  having
• 51:57
  me.
• 51:57
  So
• 51:57
  excited
• 51:58
  to
• 51:58
  be
• 51:58
  here,
• 51:59
  Keith.
• 52:00
  We're
• 52:00
  super
• 52:00
  excited
• 52:01
  to
• 52:01
  have
• 52:01
  you?
• 52:02
  Obviously
• 52:03
  our
• 52:03
  listeners
• 52:04
  are
• 52:04
  familiar
• 52:04
  with
• 52:04
  Microsoft.
• 52:05
  We
• 52:05
  were
• 52:05
  joking
• 52:06
  before
• 52:06
  we
• 52:06
  got
• 52:07
  on
• 52:07
  this
• 52:07
  podcast
• 52:08
  recording.
• 52:09
  But
• 52:09
  let's
• 52:09
  zoom
• 52:10
  in
• 52:10
  specifically
• 52:11
  on
• 52:11
  what
• 52:11
  your
• 52:12
  role
• 52:12
  focuses
• 52:13
  on
• 52:13
  at
• 52:13
  Microsoft
• 52:14
  and
• 52:15
  share
• 52:15
  a
• 52:15
  little
• 52:15
  bit
• 52:15
  about
• 52:16
  what's
• 52:16
  ahead
• 52:16
  for
• 52:16
  Microsoft
• 52:17
  to
• 52:17
  nrf.
• 52:18
  The
• 52:18
  industry
• 52:19
  team
• 52:19
  at
• 52:19
  Microsoft,
• 52:20
  really,
• 52:20
  as
• 52:20
  I
• 52:21
  always
• 52:21
  say,
• 52:21
  we're
• 52:21
  the
• 52:21
  great
• 52:22
  translators
• 52:23
  between
• 52:24
  customer
• 52:24
  problems
• 52:25
  and
• 52:26
  Microsoft
• 52:27
  technology
• 52:28
  solutions
• 52:28
  and
• 52:29
  partner
• 52:29
  solutions.
• 52:30
  So
• 52:30
  my
• 52:31
  team
• 52:31
  spends
• 52:32
  a
• 52:32
  lot
• 52:32
  of
• 52:32
  time
• 52:32
  with
• 52:33
  our
• 52:33
  leading
• 52:34
  worldwide
• 52:34
  retail
• 52:35
  and
• 52:35
  consumer
• 52:35
  goods
• 52:36
  customers,
• 52:37
  meeting
• 52:37
  with
• 52:37
  business
• 52:38
  leaders
• 52:38
  and
• 52:39
  really
• 52:39
  listening
• 52:40
  to
• 52:40
  understand
• 52:40
  what
• 52:40
  are
• 52:40
  the
• 52:41
  problems
• 52:41
  they're
• 52:42
  trying
• 52:42
  to
• 52:42
  solve
• 52:42
  and
• 52:43
  then
• 52:43
  bringing
• 52:43
  that
• 52:43
  back
• 52:44
  to
• 52:44
  Microsoft,
• 52:44
  bringing
• 52:45
  that
• 52:45
  back
• 52:45
  to
• 52:45
  our
• 52:46
  partners
• 52:47
  and
• 52:47
  making
• 52:47
  some
• 52:48
  matchmaking
• 52:48
  here
• 52:48
  and
• 52:49
  really
• 52:49
  helping
• 52:49
  us
• 52:50
  make
• 52:50
  sure
• 52:51
  we're
• 52:51
  always
• 52:51
  aligned
• 52:52
  to
• 52:52
  their
• 52:52
  business
• 52:53
  performance,
• 52:53
  their
• 52:53
  KPIs
• 52:54
  and
• 52:54
  their
• 52:54
  strategy.
• 52:55
  The
• 52:55
  one
• 52:55
  hot
• 52:56
  topic
• 52:56
  undoubtedly
• 52:57
  is
• 52:57
  going
• 52:57
  to
• 52:57
  be
• 52:57
  AI.
• 52:58
  And
• 52:58
  quite
• 52:58
  honestly,
• 52:58
  I
• 52:59
  still
• 52:59
  think
• 52:59
  the
• 52:59
  industry
• 53:00
  is
• 53:00
  underrating
• 53:01
  the
• 53:01
  impact
• 53:01
  of
• 53:01
  AI
• 53:02
  Overall.
• 53:03
  I'm
• 53:03
  guessing
• 53:03
  you
• 53:03
  probably,
• 53:04
  you
• 53:04
  probably
• 53:04
  would
• 53:04
  agree
• 53:05
  with
• 53:05
  that
• 53:05
  too.
• 53:05
  I'm
• 53:05
  curious.
• 53:05
  You
• 53:06
  could
• 53:06
  answer
• 53:06
  that
• 53:06
  to
• 53:06
  start.
• 53:06
  But
• 53:07
  what
• 53:08
  are
• 53:08
  some
• 53:08
  of
• 53:08
  the,
• 53:08
  what
• 53:09
  are
• 53:09
  some
• 53:09
  of
• 53:09
  the
• 53:09
  tried
• 53:10
  and
• 53:10
  true
• 53:10
  use
• 53:10
  cases
• 53:11
  that
• 53:11
  you
• 53:11
  expect
• 53:11
  to
• 53:12
  see
• 53:12
  in
• 53:12
  market
• 53:12
  in
• 53:13
  2025?
• 53:14
  Last
• 53:14
  year
• 53:15
  we
• 53:15
  were
• 53:15
  in
• 53:15
  this
• 53:16
  era
• 53:16
  of
• 53:16
  experimentation.
• 53:17
  There
• 53:17
  was
• 53:17
  a
• 53:17
  lot
• 53:18
  of
• 53:18
  excitement,
• 53:18
  there
• 53:19
  was
• 53:19
  a
• 53:19
  lot
• 53:19
  of
• 53:19
  really
• 53:19
  upskilling
• 53:20
  and
• 53:20
  just
• 53:20
  trying
• 53:21
  to
• 53:21
  understand
• 53:21
  what
• 53:22
  is
• 53:22
  generative
• 53:23
  AI
• 53:23
  and
• 53:23
  how
• 53:24
  should
• 53:24
  I
• 53:24
  think
• 53:24
  about
• 53:24
  it
• 53:25
  as
• 53:25
  a
• 53:25
  retail
• 53:25
  or
• 53:26
  consumer
• 53:26
  goods
• 53:27
  company.
• 53:27
  And
• 53:28
  this
• 53:28
  year
• 53:28
  you're
• 53:28
  right,
• 53:28
  we're
• 53:29
  moving
• 53:29
  into
• 53:30
  some
• 53:30
  real
• 53:30
  use
• 53:31
  cases.
• 53:31
  So
• 53:31
  I'll
• 53:32
  just
• 53:32
  share
• 53:32
  a
• 53:32
  couple
• 53:32
  of
• 53:33
  customer
• 53:33
  stories
• 53:34
  with
• 53:34
  you.
• 53:34
  One
• 53:34
  of
• 53:35
  my
• 53:35
  favorites
• 53:35
  is
• 53:36
  around
• 53:36
  kind
• 53:36
  of
• 53:36
  changing
• 53:37
  the
• 53:37
  way
• 53:37
  we
• 53:37
  shop.
• 53:38
  And
• 53:38
  if
• 53:39
  you
• 53:39
  think
• 53:39
  about
• 53:39
  how
• 53:39
  we've
• 53:40
  shopped
• 53:40
  traditionally
• 53:41
  in
• 53:41
  E
• 53:42
  commerce,
• 53:42
  right.
• 53:42
  It's
• 53:43
  been
• 53:43
  kind
• 53:43
  of
• 53:43
  like
• 53:44
  the
• 53:44
  navigation
• 53:45
  on
• 53:45
  the
• 53:45
  left.
• 53:45
  It's
• 53:46
  been
• 53:46
  maybe
• 53:46
  some
• 53:46
  navigation
• 53:47
  on
• 53:47
  the
• 53:47
  right.
• 53:48
  And
• 53:48
  then
• 53:48
  you've
• 53:48
  got
• 53:48
  the
• 53:49
  search
• 53:49
  bar
• 53:49
  at
• 53:50
  the
• 53:50
  top
• 53:50
  with
• 53:50
  the
• 53:50
  magnifying
• 53:51
  glass,
• 53:52
  which
• 53:52
  I
• 53:52
  call
• 53:52
  the
• 53:53
  universal
• 53:53
  symbol
• 53:54
  of
• 53:54
  disappointment.
• 53:55
  Right.
• 53:55
  Because
• 53:56
  it's
• 53:56
  really
• 53:57
  hard
• 53:57
  to
• 53:57
  search
• 53:58
  for
• 53:58
  products.
• 53:58
  It
• 53:58
  has
• 53:59
  been.
• 53:59
  But
• 54:00
  really
• 54:00
  with
• 54:00
  conversational
• 54:01
  commerce,
• 54:02
  we're
• 54:02
  moving
• 54:02
  to
• 54:02
  this
• 54:03
  time
• 54:04
  where
• 54:04
  you
• 54:04
  can
• 54:04
  actually
• 54:04
  have
• 54:04
  a
• 54:05
  natural
• 54:05
  language
• 54:06
  interaction
• 54:07
  and
• 54:07
  solve
• 54:08
  real
• 54:08
  problems.
• 54:08
  So
• 54:08
  Walmart
• 54:09
  is
• 54:09
  a
• 54:09
  great
• 54:09
  example.
• 54:10
  You
• 54:10
  know,
• 54:11
  they
• 54:11
  call
• 54:11
  it
• 54:11
  moving
• 54:12
  from
• 54:12
  scroll
• 54:13
  based
• 54:13
  shopping
• 54:14
  to
• 54:14
  goal
• 54:14
  based
• 54:14
  shopping.
• 54:15
  So
• 54:15
  imagine
• 54:16
  you're
• 54:16
  planning
• 54:17
  a
• 54:17
  Super
• 54:17
  bowl
• 54:18
  party
• 54:18
  and
• 54:18
  you're
• 54:18
  trying
• 54:18
  to
• 54:18
  figure
• 54:19
  out
• 54:19
  what
• 54:19
  do
• 54:19
  I
• 54:19
  need.
• 54:20
  Right.
• 54:20
  In
• 54:21
  the
• 54:21
  old
• 54:21
  way
• 54:21
  it's
• 54:22
  I'm
• 54:22
  looking
• 54:22
  for
• 54:23
  decorations
• 54:24
  and
• 54:24
  I'm
• 54:24
  looking
• 54:24
  for
• 54:25
  snacks
• 54:25
  and
• 54:25
  I'm
• 54:25
  looking
• 54:26
  for
• 54:26
  drinks,
• 54:26
  but
• 54:27
  now
• 54:27
  you
• 54:27
  can
• 54:27
  actually
• 54:28
  type
• 54:28
  in,
• 54:29
  I'm
• 54:29
  holding
• 54:29
  a
• 54:29
  Super
• 54:29
  bowl
• 54:30
  party
• 54:30
  for
• 54:30
  10
• 54:30
  people,
• 54:31
  what
• 54:31
  should
• 54:31
  I
• 54:32
  buy?
• 54:32
  So
• 54:32
  it
• 54:33
  might
• 54:33
  recommend
• 54:34
  food
• 54:34
  and
• 54:34
  snacks,
• 54:35
  appetizers,
• 54:36
  drink,
• 54:36
  maybe
• 54:36
  a
• 54:37
  big
• 54:37
  screen
• 54:37
  tv.
• 54:38
  Those
• 54:38
  are
• 54:38
  great
• 54:38
  for
• 54:38
  super
• 54:39
  bowl
• 54:39
  parties.
• 54:39
  A
• 54:40
  sound
• 54:40
  system.
• 54:41
  So
• 54:41
  it's
• 54:42
  a
• 54:42
  basket
• 54:42
  builder.
• 54:43
  It's
• 54:43
  a
• 54:43
  way
• 54:44
  to
• 54:44
  create
• 54:44
  more
• 54:45
  of
• 54:45
  a
• 54:45
  dialogue
• 54:45
  with
• 54:46
  your
• 54:46
  customer
• 54:46
  and
• 54:47
  start
• 54:47
  to
• 54:47
  even
• 54:48
  learn
• 54:48
  more
• 54:48
  about
• 54:48
  their
• 54:49
  shopping
• 54:49
  intent
• 54:50
  because
• 54:50
  you
• 54:50
  can
• 54:50
  now
• 54:50
  start
• 54:51
  to
• 54:51
  market
• 54:51
  them
• 54:52
  if
• 54:52
  you
• 54:52
  know
• 54:52
  they're
• 54:53
  having
• 54:53
  a
• 54:53
  party
• 54:54
  in
• 54:54
  a
• 54:54
  few
• 54:54
  weeks.
• 54:55
  And
• 54:55
  you
• 54:55
  could
• 54:55
  start
• 54:55
  to
• 54:55
  think
• 54:56
  about
• 54:56
  even
• 54:57
  more
• 54:57
  personalized
• 54:58
  marketing
• 54:58
  to
• 54:58
  continue
• 54:59
  to
• 54:59
  engage
• 54:59
  them
• 55:00
  just
• 55:00
  beyond
• 55:00
  the
• 55:01
  search.
• 55:02
  One
• 55:02
  of
• 55:02
  my.
• 55:03
  Yes,
• 55:04
  Keith,
• 55:04
  so
• 55:04
  I'm
• 55:04
  curious,
• 55:05
  as
• 55:05
  a
• 55:05
  former
• 55:05
  E
• 55:05
  commerce
• 55:05
  executive,
• 55:06
  I
• 55:06
  love
• 55:06
  what
• 55:07
  you're
• 55:07
  saying
• 55:07
  because
• 55:07
  I
• 55:07
  personally,
• 55:08
  not
• 55:08
  only
• 55:09
  the,
• 55:09
  not
• 55:09
  only
• 55:09
  the
• 55:09
  search
• 55:09
  bar,
• 55:10
  I
• 55:10
  hate
• 55:10
  the
• 55:10
  filters
• 55:11
  as
• 55:11
  well.
• 55:11
  Like
• 55:11
  I
• 55:11
  hate
• 55:11
  the
• 55:12
  filters,
• 55:12
  I
• 55:12
  hate
• 55:12
  how
• 55:12
  restrictive
• 55:13
  they
• 55:13
  are,
• 55:13
  how
• 55:13
  you
• 55:14
  have
• 55:14
  to
• 55:14
  manage
• 55:14
  the
• 55:14
  taxonomy
• 55:15
  as
• 55:15
  a,
• 55:16
  you
• 55:16
  know,
• 55:16
  as
• 55:16
  a
• 55:17
  retail
• 55:17
  organization.
• 55:18
  So
• 55:18
  I'm
• 55:18
  curious,
• 55:18
  as
• 55:19
  the
• 55:19
  quote
• 55:19
  unquote
• 55:20
  liaison
• 55:20
  between
• 55:21
  Microsoft
• 55:22
  and
• 55:22
  the
• 55:22
  retailer,
• 55:23
  you
• 55:23
  know,
• 55:23
  bridging
• 55:24
  that
• 55:24
  gap,
• 55:24
  as
• 55:24
  you
• 55:25
  said
• 55:25
  in
• 55:25
  the
• 55:25
  beginning,
• 55:26
  what
• 55:26
  are
• 55:26
  some
• 55:26
  of
• 55:26
  the
• 55:27
  actual
• 55:27
  things
• 55:27
  that
• 55:28
  need
• 55:28
  to
• 55:28
  happen
• 55:28
  for
• 55:29
  retailers
• 55:29
  to
• 55:29
  change
• 55:30
  their
• 55:30
  E
• 55:30
  commerce
• 55:31
  experience
• 55:31
  from
• 55:32
  what
• 55:32
  we
• 55:32
  know
• 55:33
  to
• 55:33
  where
• 55:33
  it's
• 55:33
  going
• 55:33
  in
• 55:34
  the
• 55:34
  future?
• 55:34
  You
• 55:34
  know,
• 55:34
  I
• 55:35
  imagine
• 55:35
  there's
• 55:35
  a
• 55:35
  ton
• 55:35
  of
• 55:36
  detail
• 55:36
  you
• 55:36
  could
• 55:36
  give
• 55:36
  on
• 55:36
  that
• 55:37
  question
• 55:37
  too.
• 55:37
  But
• 55:37
  just
• 55:37
  some
• 55:38
  of
• 55:38
  the,
• 55:38
  some
• 55:38
  of
• 55:38
  the
• 55:39
  key
• 55:39
  things
• 55:39
  people
• 55:39
  need
• 55:40
  to
• 55:40
  consider
• 55:40
  I
• 55:40
  think
• 55:40
  would
• 55:41
  be
• 55:41
  helpful.
• 55:42
  I
• 55:42
  think
• 55:42
  one
• 55:42
  of
• 55:42
  the
• 55:42
  first
• 55:43
  is
• 55:43
  your
• 55:43
  data.
• 55:44
  I
• 55:44
  mean,
• 55:44
  data
• 55:44
  is
• 55:45
  so
• 55:45
  important
• 55:46
  for
• 55:47
  generative
• 55:47
  AI.
• 55:48
  So
• 55:48
  the
• 55:48
  quality
• 55:49
  of
• 55:49
  your
• 55:49
  data
• 55:50
  is
• 55:51
  super
• 55:51
  critical
• 55:51
  and
• 55:52
  it's
• 55:52
  something
• 55:52
  that
• 55:52
  we
• 55:52
  talk
• 55:53
  to
• 55:53
  our
• 55:53
  customers
• 55:53
  about
• 55:54
  all
• 55:54
  of
• 55:55
  the
• 55:55
  time,
• 55:55
  which
• 55:55
  is
• 55:56
  getting
• 55:56
  your
• 55:56
  data
• 55:56
  state,
• 55:57
  how
• 55:57
  do
• 55:57
  you
• 55:57
  govern
• 55:57
  it,
• 55:58
  how
• 55:58
  is
• 55:58
  it
• 55:58
  secure?
• 55:59
  Because
• 56:00
  you're
• 56:00
  going
• 56:00
  to
• 56:00
  be
• 56:00
  democratizing
• 56:01
  that
• 56:01
  in
• 56:01
  new
• 56:02
  ways
• 56:02
  when
• 56:02
  you
• 56:02
  start
• 56:02
  to
• 56:03
  launch
• 56:03
  these
• 56:03
  new
• 56:03
  generative
• 56:04
  AI
• 56:04
  capabilities.
• 56:05
  I
• 56:06
  think
• 56:06
  on
• 56:06
  the
• 56:06
  other
• 56:06
  side
• 56:07
  is
• 56:07
  teaching
• 56:08
  customers
• 56:09
  how
• 56:09
  to
• 56:09
  prompt.
• 56:10
  Right.
• 56:10
  Because
• 56:10
  we've
• 56:11
  all
• 56:11
  been
• 56:11
  kind
• 56:11
  of
• 56:11
  taught
• 56:12
  how
• 56:12
  to
• 56:12
  use
• 56:13
  three
• 56:13
  or
• 56:13
  four
• 56:14
  word
• 56:14
  search
• 56:15
  interactions,
• 56:16
  but
• 56:16
  now
• 56:16
  we're
• 56:17
  having
• 56:17
  a
• 56:17
  real
• 56:17
  conversation.
• 56:18
  So
• 56:19
  teaching
• 56:19
  customers
• 56:19
  how
• 56:20
  to
• 56:20
  get
• 56:20
  the
• 56:20
  most
• 56:21
  out
• 56:21
  of
• 56:21
  the
• 56:21
  capabilities
• 56:22
  by
• 56:23
  asking
• 56:23
  a
• 56:23
  big
• 56:24
  question.
• 56:24
  So
• 56:24
  some
• 56:24
  of
• 56:24
  our
• 56:25
  customers
• 56:25
  are
• 56:25
  already
• 56:25
  putting
• 56:26
  examples
• 56:27
  on
• 56:27
  their
• 56:27
  E
• 56:27
  commerce
• 56:28
  sites
• 56:28
  like
• 56:28
  ask
• 56:29
  a
• 56:29
  question
• 56:29
  like
• 56:30
  this,
• 56:31
  I'm
• 56:31
  going
• 56:31
  to
• 56:31
  a
• 56:31
  wedding
• 56:32
  in
• 56:32
  Greece
• 56:32
  in
• 56:33
  December.
• 56:33
  What
• 56:33
  should
• 56:34
  I
• 56:34
  wear?
• 56:35
  So
• 56:35
  really
• 56:35
  helping
• 56:36
  the
• 56:36
  customers
• 56:37
  prompt
• 56:37
  the
• 56:37
  way
• 56:38
  they
• 56:38
  interact
• 56:38
  with
• 56:38
  the
• 56:39
  site,
• 56:39
  I
• 56:39
  think
• 56:39
  is
• 56:40
  going
• 56:40
  to
• 56:40
  unlock
• 56:40
  the
• 56:41
  experience
• 56:41
  further.
• 56:42
  Yeah,
• 56:42
  Keith,
• 56:43
  I
• 56:43
  have
• 56:43
  one
• 56:43
  more
• 56:43
  follow
• 56:43
  up
• 56:44
  question
• 56:44
  on
• 56:44
  that
• 56:44
  too
• 56:44
  because
• 56:44
  you
• 56:44
  bring
• 56:45
  up
• 56:45
  a
• 56:45
  really
• 56:45
  interesting
• 56:45
  point
• 56:45
  to
• 56:46
  me.
• 56:46
  That's
• 56:46
  something
• 56:46
  that
• 56:47
  Ann
• 56:47
  and
• 56:47
  I
• 56:47
  have
• 56:47
  never
• 56:47
  really
• 56:48
  talked
• 56:48
  about
• 56:48
  or
• 56:48
  thought
• 56:48
  about,
• 56:48
  but
• 56:49
  we're
• 56:49
  seeing
• 56:49
  different
• 56:49
  approaches
• 56:50
  to
• 56:50
  what
• 56:50
  you
• 56:50
  just
• 56:51
  what
• 56:52
  you
• 56:52
  just
• 56:52
  said,
• 56:52
  right?
• 56:52
  Because
• 56:53
  like
• 56:53
  you
• 56:53
  can't
• 56:53
  just
• 56:53
  change
• 56:54
  your
• 56:54
  site
• 56:54
  overnight
• 56:55
  because
• 56:55
  the,
• 56:55
  the
• 56:56
  conversion
• 56:56
  and
• 56:56
  the
• 56:56
  sales
• 56:57
  impact
• 56:57
  would
• 56:57
  be
• 56:57
  dreadful
• 56:58
  if
• 56:58
  you
• 56:58
  did
• 56:58
  that.
• 56:59
  So
• 56:59
  you're
• 56:59
  bringing
• 56:59
  up
• 56:59
  the
• 56:59
  point
• 56:59
  of,
• 57:00
  hey,
• 57:00
  we've
• 57:00
  got
• 57:00
  to
• 57:00
  acclimate
• 57:01
  our
• 57:01
  shoppers
• 57:02
  to
• 57:02
  shopping,
• 57:02
  commerce,
• 57:03
  e
• 57:03
  commerce
• 57:03
  in
• 57:03
  this
• 57:04
  new
• 57:04
  way.
• 57:04
  What
• 57:04
  are
• 57:05
  some
• 57:05
  of
• 57:05
  the
• 57:05
  ways
• 57:05
  you've
• 57:05
  seen
• 57:06
  people
• 57:06
  start
• 57:07
  to
• 57:07
  do
• 57:07
  that?
• 57:08
  Like,
• 57:08
  you
• 57:08
  know,
• 57:08
  are
• 57:09
  they
• 57:09
  placing
• 57:09
  the,
• 57:09
  placing
• 57:10
  it
• 57:10
  near
• 57:10
  the
• 57:10
  search
• 57:11
  bar,
• 57:11
  for
• 57:11
  instance,
• 57:11
  are
• 57:12
  they
• 57:12
  placing
• 57:12
  it
• 57:12
  on
• 57:12
  the
• 57:12
  product
• 57:13
  pages?
• 57:13
  Like,
• 57:13
  what
• 57:13
  are
• 57:14
  some
• 57:14
  of
• 57:14
  the
• 57:14
  ways
• 57:14
  that
• 57:14
  retailers
• 57:15
  are
• 57:15
  approaching
• 57:15
  that?
• 57:15
  And
• 57:16
  what's
• 57:16
  a
• 57:16
  great
• 57:17
  point?
• 57:17
  I
• 57:17
  don't
• 57:17
  think
• 57:17
  we're
• 57:17
  going
• 57:18
  to
• 57:18
  go
• 57:18
  from
• 57:18
  one
• 57:18
  way
• 57:19
  of
• 57:19
  shopping
• 57:19
  to
• 57:19
  another
• 57:20
  way
• 57:20
  of
• 57:20
  shopping
• 57:20
  overnight.
• 57:21
  And
• 57:22
  people
• 57:22
  shop
• 57:22
  differently.
• 57:23
  Right
• 57:23
  there.
• 57:24
  There
• 57:25
  are
• 57:25
  browsers,
• 57:26
  they're
• 57:26
  looking
• 57:26
  for
• 57:26
  inspiration.
• 57:27
  They're
• 57:27
  not
• 57:27
  ready
• 57:28
  to
• 57:28
  engage
• 57:28
  in
• 57:29
  questions
• 57:29
  yet.
• 57:30
  So
• 57:30
  some
• 57:31
  of
• 57:31
  the
• 57:31
  examples
• 57:32
  we've
• 57:32
  seen
• 57:32
  are
• 57:33
  some
• 57:33
  customers
• 57:33
  are
• 57:33
  picking
• 57:34
  a
• 57:34
  category
• 57:35
  like
• 57:35
  dresses,
• 57:35
  for
• 57:36
  example,
• 57:36
  and
• 57:37
  really
• 57:37
  honing
• 57:37
  in
• 57:38
  and
• 57:38
  kind
• 57:38
  of
• 57:38
  standing
• 57:39
  up
• 57:39
  a
• 57:40
  dress
• 57:41
  stylist
• 57:42
  to
• 57:42
  help
• 57:42
  you
• 57:43
  search
• 57:43
  for
• 57:43
  dresses.
• 57:44
  Others
• 57:44
  are
• 57:45
  experiencing
• 57:46
  with
• 57:46
  the
• 57:46
  search
• 57:46
  bar
• 57:47
  and
• 57:47
  actually
• 57:48
  helping
• 57:48
  customers
• 57:49
  with
• 57:49
  prompting
• 57:50
  there.
• 57:51
  And
• 57:51
  then
• 57:51
  others
• 57:51
  are
• 57:51
  starting
• 57:52
  in
• 57:52
  a
• 57:52
  completely
• 57:52
  different
• 57:53
  area,
• 57:53
  which
• 57:53
  is
• 57:54
  customer
• 57:54
  service.
• 57:54
  Let
• 57:55
  me
• 57:55
  just
• 57:55
  make
• 57:55
  your
• 57:56
  customer
• 57:56
  service
• 57:57
  interaction
• 57:58
  a
• 57:58
  better
• 57:58
  one.
• 57:59
  Right.
• 57:59
  That
• 57:59
  really
• 57:59
  is
• 57:59
  the
• 58:00
  last
• 58:00
  mile
• 58:01
  of
• 58:01
  retail
• 58:02
  is
• 58:02
  providing
• 58:03
  good
• 58:03
  service
• 58:04
  after
• 58:04
  the
• 58:04
  fact
• 58:05
  or
• 58:05
  during
• 58:06
  the
• 58:06
  sale.
• 58:06
  I
• 58:06
  mean,
• 58:06
  the
• 58:06
  number
• 58:07
  one
• 58:07
  question
• 58:07
  in
• 58:07
  E
• 58:07
  commerce
• 58:08
  that
• 58:08
  consumers
• 58:09
  have
• 58:09
  is
• 58:09
  where's
• 58:10
  my
• 58:10
  order?
• 58:10
  Right.
• 58:11
  So
• 58:12
  being
• 58:12
  able
• 58:12
  to
• 58:13
  even
• 58:13
  get
• 58:13
  that
• 58:13
  question
• 58:14
  answered
• 58:15
  very
• 58:15
  quickly
• 58:15
  is
• 58:16
  going
• 58:16
  to
• 58:16
  provide
• 58:16
  a
• 58:16
  lot
• 58:16
  of
• 58:16
  value
• 58:17
  and
• 58:17
  a
• 58:18
  much
• 58:18
  better
• 58:18
  experience
• 58:19
  to
• 58:19
  shoppers.
• 58:20
  Well,
• 58:21
  Keith,
• 58:21
  I
• 58:21
  want
• 58:22
  to
• 58:22
  talk
• 58:22
  about,
• 58:22
  you
• 58:23
  know,
• 58:23
  all,
• 58:24
  all
• 58:24
  the
• 58:24
  interactions
• 58:25
  that
• 58:25
  you're
• 58:25
  having
• 58:25
  with
• 58:26
  a
• 58:26
  lot
• 58:26
  of
• 58:26
  these
• 58:26
  retailers
• 58:27
  you
• 58:27
  mentioned,
• 58:27
  like
• 58:27
  getting
• 58:28
  a
• 58:28
  hold
• 58:28
  handle
• 58:29
  on
• 58:29
  your
• 58:29
  data
• 58:29
  is
• 58:29
  a
• 58:30
  really
• 58:30
  important
• 58:30
  thing
• 58:30
  to
• 58:31
  them.
• 58:31
  What
• 58:32
  else
• 58:32
  are
• 58:32
  the
• 58:32
  retail
• 58:33
  executives
• 58:33
  that
• 58:34
  you
• 58:34
  interact
• 58:34
  with
• 58:34
  day
• 58:34
  to
• 58:35
  day
• 58:35
  in
• 58:36
  your
• 58:36
  role
• 58:36
  at
• 58:36
  Microsoft?
• 58:37
  What
• 58:37
  else
• 58:37
  are
• 58:37
  they
• 58:38
  looking
• 58:38
  for
• 58:38
  or
• 58:38
  asking
• 58:39
  for
• 58:39
  as
• 58:39
  they're
• 58:40
  kind
• 58:40
  of
• 58:40
  planning
• 58:41
  their
• 58:41
  investments
• 58:41
  in
• 58:42
  technology
• 58:42
  for
• 58:43
  2025?
• 58:44
  Well,
• 58:44
  there's
• 58:45
  certainly
• 58:45
  no
• 58:46
  shortage
• 58:46
  of
• 58:46
  excitement
• 58:47
  around
• 58:48
  generative
• 58:49
  AI.
• 58:49
  And
• 58:50
  I
• 58:50
  think
• 58:50
  the
• 58:50
  question
• 58:50
  is,
• 58:51
  is
• 58:51
  how
• 58:51
  can
• 58:52
  the
• 58:52
  technology
• 58:53
  help
• 58:53
  me
• 58:53
  still
• 58:54
  achieve
• 58:54
  the
• 58:54
  things
• 58:55
  that
• 58:55
  I
• 58:55
  need
• 58:55
  to
• 58:55
  achieve
• 58:56
  as
• 58:56
  a
• 58:56
  company,
• 58:56
  whether
• 58:56
  that's
• 58:57
  growing
• 58:57
  my
• 58:58
  revenue
• 58:58
  or
• 58:59
  reducing
• 58:59
  my
• 58:59
  cost.
• 59:00
  Right.
• 59:00
  The
• 59:00
  problems
• 59:01
  aren't
• 59:01
  different
• 59:02
  the
• 59:02
  way
• 59:02
  to
• 59:03
  solve
• 59:03
  them.
• 59:04
  There's
• 59:04
  some
• 59:04
  new
• 59:04
  capabilities
• 59:05
  now
• 59:05
  that
• 59:05
  we
• 59:06
  can
• 59:06
  help
• 59:06
  our
• 59:06
  customers
• 59:07
  make
• 59:07
  those
• 59:08
  connections.
• 59:08
  So
• 59:09
  we
• 59:09
  talk
• 59:09
  a
• 59:10
  lot
• 59:10
  about
• 59:10
  across
• 59:11
  the
• 59:11
  entire
• 59:12
  value
• 59:12
  chain
• 59:12
  of
• 59:12
  retail,
• 59:13
  starting
• 59:14
  with
• 59:15
  product
• 59:15
  development,
• 59:17
  distribution
• 59:17
  and
• 59:18
  logistics,
• 59:19
  running
• 59:19
  a
• 59:20
  store
• 59:20
  or
• 59:20
  an
• 59:20
  e
• 59:20
  commerce
• 59:21
  site,
• 59:22
  marketing.
• 59:24
  And
• 59:24
  of
• 59:24
  course
• 59:25
  As
• 59:25
  I
• 59:25
  mentioned
• 59:25
  earlier,
• 59:26
  customer
• 59:26
  service.
• 59:26
  So
• 59:27
  applying
• 59:27
  those
• 59:27
  technologies
• 59:28
  to
• 59:28
  the
• 59:28
  value
• 59:29
  chain
• 59:29
  and
• 59:29
  building
• 59:30
  the
• 59:30
  business
• 59:30
  case
• 59:31
  is
• 59:31
  how
• 59:32
  we're
• 59:32
  helping
• 59:32
  our
• 59:32
  customers
• 59:33
  prioritize
• 59:34
  where
• 59:34
  they
• 59:34
  should
• 59:35
  start
• 59:36
  and
• 59:36
  where
• 59:37
  they
• 59:37
  really
• 59:37
  need
• 59:37
  to
• 59:37
  engage
• 59:38
  quickly.
• 59:39
  I'm
• 59:39
  curious
• 59:40
  and
• 59:40
  I'm
• 59:40
  putting
• 59:40
  you
• 59:41
  on
• 59:41
  the
• 59:41
  spot,
• 59:41
  but
• 59:42
  is
• 59:42
  there
• 59:42
  like
• 59:42
  one
• 59:43
  area
• 59:43
  that
• 59:44
  you're
• 59:44
  seeing
• 59:44
  like,
• 59:45
  oh
• 59:45
  my
• 59:45
  gosh,
• 59:46
  there's
• 59:46
  so
• 59:47
  much
• 59:47
  ROI
• 59:48
  from
• 59:48
  putting
• 59:49
  generative
• 59:50
  AI
• 59:50
  on
• 59:51
  customer
• 59:51
  service
• 59:52
  or
• 59:52
  marketing.
• 59:53
  Is
• 59:54
  there
• 59:54
  one
• 59:54
  that
• 59:54
  you're
• 59:55
  kind
• 59:55
  of
• 59:55
  surprised
• 59:56
  at
• 59:56
  or
• 59:56
  that's
• 59:57
  really
• 59:57
  kind
• 59:57
  of
• 59:57
  bubbling
• 59:58
  to
• 59:58
  the
• 59:58
  top
• 59:58
  of
• 59:58
  that
• 59:58
  list
• 59:59
  of
• 59:59
  priorities?
• 1:00:00
  I'll
• 1:00:01
  give
• 1:00:01
  you
• 1:00:01
  two.
• 1:00:02
  Customer
• 1:00:02
  service,
• 1:00:03
  definitely.
• 1:00:03
  I
• 1:00:03
  mean,
• 1:00:04
  the
• 1:00:04
  way
• 1:00:05
  you
• 1:00:05
  run
• 1:00:05
  a
• 1:00:05
  call
• 1:00:05
  center
• 1:00:06
  is
• 1:00:06
  so
• 1:00:07
  metrics
• 1:00:08
  driven.
• 1:00:08
  And
• 1:00:09
  typically
• 1:00:09
  a
• 1:00:09
  call
• 1:00:10
  center
• 1:00:10
  has
• 1:00:10
  actually
• 1:00:11
  been
• 1:00:11
  a
• 1:00:11
  cost
• 1:00:12
  center
• 1:00:12
  for
• 1:00:12
  retail.
• 1:00:13
  And
• 1:00:14
  if
• 1:00:14
  you
• 1:00:14
  can
• 1:00:14
  start
• 1:00:15
  to
• 1:00:15
  unlock
• 1:00:16
  more
• 1:00:16
  time
• 1:00:17
  in
• 1:00:17
  agents,
• 1:00:18
  right,
• 1:00:18
  by
• 1:00:18
  deflecting
• 1:00:19
  inbound
• 1:00:20
  calls
• 1:00:20
  first
• 1:00:21
  or
• 1:00:22
  assisting
• 1:00:23
  that
• 1:00:23
  agent
• 1:00:23
  as
• 1:00:24
  they're
• 1:00:24
  trying
• 1:00:24
  to
• 1:00:24
  solve
• 1:00:25
  customer
• 1:00:25
  problems
• 1:00:25
  in
• 1:00:26
  real
• 1:00:26
  time
• 1:00:27
  and
• 1:00:27
  start
• 1:00:27
  to
• 1:00:28
  allow
• 1:00:28
  them
• 1:00:28
  to
• 1:00:28
  focus
• 1:00:29
  on
• 1:00:29
  more
• 1:00:29
  revenue
• 1:00:30
  generating
• 1:00:31
  activities,
• 1:00:32
  you
• 1:00:33
  could
• 1:00:33
  start
• 1:00:33
  to
• 1:00:33
  change
• 1:00:34
  the
• 1:00:34
  role
• 1:00:35
  of
• 1:00:35
  the
• 1:00:35
  call
• 1:00:35
  center
• 1:00:36
  to
• 1:00:36
  be
• 1:00:36
  more
• 1:00:36
  of
• 1:00:36
  a
• 1:00:36
  customer
• 1:00:37
  experience
• 1:00:37
  center.
• 1:00:38
  The
• 1:00:38
  other
• 1:00:38
  is
• 1:00:39
  marketing.
• 1:00:39
  We're
• 1:00:39
  seeing
• 1:00:40
  incredible
• 1:00:40
  opportunities
• 1:00:41
  of
• 1:00:42
  helping
• 1:00:42
  marketers
• 1:00:43
  do
• 1:00:44
  their
• 1:00:44
  job
• 1:00:44
  faster,
• 1:00:45
  do
• 1:00:46
  their
• 1:00:46
  job
• 1:00:46
  better,
• 1:00:47
  and
• 1:00:47
  take
• 1:00:47
  some
• 1:00:47
  of
• 1:00:47
  the
• 1:00:48
  mundane
• 1:00:48
  tasks
• 1:00:49
  that
• 1:00:49
  they
• 1:00:49
  do.
• 1:00:50
  And
• 1:00:50
  I'm
• 1:00:50
  really
• 1:00:50
  excited
• 1:00:51
  as
• 1:00:51
  we
• 1:00:51
  look
• 1:00:51
  forward
• 1:00:52
  into
• 1:00:52
  agentic
• 1:00:53
  AI
• 1:00:54
  and
• 1:00:54
  having
• 1:00:55
  those
• 1:00:55
  agents
• 1:00:55
  start
• 1:00:56
  to
• 1:00:56
  actually
• 1:00:56
  execute
• 1:00:57
  tasks
• 1:00:58
  on
• 1:00:58
  behalf
• 1:00:59
  of
• 1:00:59
  a
• 1:00:59
  human,
• 1:00:59
  still
• 1:01:00
  with
• 1:01:00
  a
• 1:01:00
  human
• 1:01:00
  in
• 1:01:00
  the
• 1:01:01
  loop,
• 1:01:01
  but
• 1:01:01
  taking
• 1:01:02
  some
• 1:01:02
  of
• 1:01:02
  those
• 1:01:03
  lower
• 1:01:03
  level
• 1:01:04
  tasks
• 1:01:04
  off
• 1:01:05
  their
• 1:01:05
  plate
• 1:01:05
  so
• 1:01:05
  they
• 1:01:05
  can,
• 1:01:06
  you
• 1:01:06
  know,
• 1:01:06
  really
• 1:01:06
  think
• 1:01:07
  more
• 1:01:07
  strategically
• 1:01:08
  about
• 1:01:08
  their
• 1:01:08
  business?
• 1:01:09
  Yeah.
• 1:01:10
  Oh
• 1:01:10
  my
• 1:01:10
  God,
• 1:01:10
  Keith,
• 1:01:11
  Agentic
• 1:01:11
  AI.
• 1:01:11
  We're
• 1:01:11
  gonna
• 1:01:12
  have
• 1:01:12
  to
• 1:01:12
  have
• 1:01:12
  you
• 1:01:12
  back
• 1:01:12
  to
• 1:01:12
  talk
• 1:01:13
  about
• 1:01:13
  that.
• 1:01:13
  That
• 1:01:13
  sounds,
• 1:01:14
  no,
• 1:01:14
  that
• 1:01:14
  sounds
• 1:01:15
  super
• 1:01:15
  interesting.
• 1:01:16
  Agentic
• 1:01:16
  AI.
• 1:01:17
  That's
• 1:01:17
  my
• 1:01:17
  new
• 1:01:17
  term
• 1:01:17
  of
• 1:01:18
  the
• 1:01:18
  day.
• 1:01:18
  And.
• 1:01:19
  All
• 1:01:19
  right,
• 1:01:19
  Keith,
• 1:01:19
  so.
• 1:01:20
  So
• 1:01:20
  maybe
• 1:01:20
  this
• 1:01:20
  is
• 1:01:20
  the
• 1:01:20
  answer
• 1:01:21
  to
• 1:01:21
  that
• 1:01:21
  question.
• 1:01:21
  This
• 1:01:21
  is
• 1:01:21
  my
• 1:01:21
  next
• 1:01:22
  question.
• 1:01:22
  But
• 1:01:23
  so,
• 1:01:23
  you
• 1:01:23
  know,
• 1:01:23
  in
• 1:01:24
  your
• 1:01:24
  role,
• 1:01:24
  I'm
• 1:01:24
  curious.
• 1:01:25
  You're
• 1:01:25
  gonna
• 1:01:25
  have
• 1:01:25
  a
• 1:01:25
  ton
• 1:01:25
  of
• 1:01:25
  people
• 1:01:26
  at
• 1:01:26
  the
• 1:01:26
  booth.
• 1:01:26
  I
• 1:01:26
  mean,
• 1:01:27
  Microsoft
• 1:01:27
  has
• 1:01:27
  one
• 1:01:27
  of
• 1:01:27
  the
• 1:01:27
  biggest
• 1:01:28
  booths
• 1:01:28
  out
• 1:01:28
  there
• 1:01:28
  at
• 1:01:29
  the
• 1:01:29
  show.
• 1:01:29
  What
• 1:01:30
  is
• 1:01:30
  it?
• 1:01:30
  The.
• 1:01:30
  What
• 1:01:31
  is.
• 1:01:31
  Is
• 1:01:31
  there
• 1:01:32
  one
• 1:01:32
  thing
• 1:01:32
  you
• 1:01:32
  want
• 1:01:33
  anyone
• 1:01:33
  that
• 1:01:33
  stops
• 1:01:34
  by
• 1:01:34
  to
• 1:01:34
  take
• 1:01:34
  away?
• 1:01:36
  Yeah,
• 1:01:36
  what,
• 1:01:36
  what
• 1:01:36
  I,
• 1:01:36
  we
• 1:01:37
  really
• 1:01:37
  want
• 1:01:37
  them
• 1:01:37
  to
• 1:01:38
  see
• 1:01:39
  is
• 1:01:39
  that,
• 1:01:39
  you
• 1:01:40
  know,
• 1:01:40
  we're
• 1:01:40
  leading
• 1:01:41
  the
• 1:01:41
  charge
• 1:01:41
  with
• 1:01:42
  bringing,
• 1:01:42
  you
• 1:01:43
  know,
• 1:01:43
  responsible,
• 1:01:44
  scalable,
• 1:01:44
  safe
• 1:01:45
  and
• 1:01:45
  secure
• 1:01:46
  AI
• 1:01:47
  into
• 1:01:47
  the
• 1:01:47
  industry.
• 1:01:48
  And
• 1:01:49
  that's
• 1:01:49
  hard,
• 1:01:50
  right?
• 1:01:50
  Scalable
• 1:01:51
  and
• 1:01:51
  secure
• 1:01:51
  can
• 1:01:52
  sometimes
• 1:01:52
  be
• 1:01:52
  at
• 1:01:53
  odds,
• 1:01:53
  but
• 1:01:53
  we're
• 1:01:54
  really
• 1:01:55
  thinking
• 1:01:55
  holistically
• 1:01:56
  about
• 1:01:57
  how
• 1:01:57
  we
• 1:01:57
  bring
• 1:01:58
  these
• 1:01:58
  capabilities
• 1:01:59
  into
• 1:01:59
  the
• 1:02:00
  industry.
• 1:02:00
  When
• 1:02:01
  you
• 1:02:01
  leverage
• 1:02:02
  our
• 1:02:03
  Azure
• 1:02:03
  AI
• 1:02:04
  capabilities
• 1:02:04
  using
• 1:02:05
  your
• 1:02:05
  data,
• 1:02:05
  your
• 1:02:06
  data
• 1:02:06
  is
• 1:02:06
  your
• 1:02:06
  data.
• 1:02:07
  We're
• 1:02:07
  not
• 1:02:07
  training
• 1:02:07
  our
• 1:02:08
  models
• 1:02:08
  on
• 1:02:08
  your
• 1:02:08
  data.
• 1:02:09
  We're
• 1:02:09
  not
• 1:02:09
  using
• 1:02:10
  it
• 1:02:10
  for
• 1:02:10
  other
• 1:02:10
  Microsoft
• 1:02:11
  purposes.
• 1:02:12
  You're
• 1:02:12
  really
• 1:02:12
  running
• 1:02:13
  our
• 1:02:14
  AI
• 1:02:14
  within
• 1:02:14
  the
• 1:02:15
  four
• 1:02:15
  secure
• 1:02:16
  walls
• 1:02:16
  of
• 1:02:16
  your
• 1:02:16
  company.
• 1:02:17
  So
• 1:02:18
  as
• 1:02:18
  we
• 1:02:19
  as
• 1:02:19
  folks
• 1:02:20
  come
• 1:02:20
  to
• 1:02:20
  our
• 1:02:20
  booth,
• 1:02:20
  hopefully
• 1:02:21
  they're
• 1:02:21
  going
• 1:02:21
  to
• 1:02:21
  see
• 1:02:21
  all
• 1:02:22
  the
• 1:02:22
  different
• 1:02:22
  applications
• 1:02:23
  of
• 1:02:23
  these,
• 1:02:24
  this
• 1:02:24
  new
• 1:02:24
  capability,
• 1:02:25
  including
• 1:02:25
  agentic
• 1:02:27
  to
• 1:02:27
  the
• 1:02:27
  different
• 1:02:27
  parts
• 1:02:28
  of
• 1:02:28
  the
• 1:02:28
  value
• 1:02:28
  chain
• 1:02:29
  inside
• 1:02:29
  the
• 1:02:29
  retail
• 1:02:30
  enterprise.
• 1:02:31
  That's
• 1:02:32
  a
• 1:02:32
  great
• 1:02:32
  point,
• 1:02:32
  Keith,
• 1:02:32
  because
• 1:02:33
  yeah,
• 1:02:33
  when
• 1:02:33
  you
• 1:02:33
  get
• 1:02:33
  down
• 1:02:33
  to
• 1:02:34
  it,
• 1:02:34
  like
• 1:02:34
  nothing's
• 1:02:34
  scalable
• 1:02:35
  if
• 1:02:35
  it's
• 1:02:35
  not
• 1:02:35
  secure.
• 1:02:36
  Really,
• 1:02:36
  you
• 1:02:37
  know,
• 1:02:37
  at
• 1:02:37
  the
• 1:02:37
  end
• 1:02:37
  of
• 1:02:37
  the
• 1:02:37
  day
• 1:02:37
  like
• 1:02:38
  there's
• 1:02:38
  no
• 1:02:38
  that
• 1:02:38
  you
• 1:02:38
  can't
• 1:02:39
  have
• 1:02:39
  one
• 1:02:39
  without
• 1:02:39
  the
• 1:02:39
  other.
• 1:02:40
  It's
• 1:02:40
  a
• 1:02:40
  necessary
• 1:02:40
  condition
• 1:02:41
  at
• 1:02:41
  the
• 1:02:41
  end
• 1:02:41
  of
• 1:02:41
  the
• 1:02:41
  of
• 1:02:41
  the
• 1:02:42
  day.
• 1:02:42
  Yeah,
• 1:02:42
  very
• 1:02:42
  true.
• 1:02:43
  Okay,
• 1:02:44
  Keith,
• 1:02:44
  we're
• 1:02:45
  closing
• 1:02:45
  it
• 1:02:45
  out
• 1:02:45
  with
• 1:02:45
  this
• 1:02:46
  question
• 1:02:46
  which
• 1:02:46
  is
• 1:02:47
  not
• 1:02:47
  related
• 1:02:47
  to
• 1:02:48
  retail
• 1:02:48
  but
• 1:02:49
  is
• 1:02:49
  very
• 1:02:49
  important
• 1:02:50
  to
• 1:02:50
  all
• 1:02:50
  of
• 1:02:51
  our
• 1:02:51
  listeners
• 1:02:51
  today.
• 1:02:52
  What's
• 1:02:52
  your
• 1:02:52
  favorite
• 1:02:52
  thing
• 1:02:53
  to
• 1:02:53
  do
• 1:02:53
  in
• 1:02:53
  New
• 1:02:53
  York
• 1:02:54
  while
• 1:02:54
  you're
• 1:02:54
  out
• 1:02:54
  there
• 1:02:55
  for
• 1:02:55
  nrf?
• 1:02:56
  I'm
• 1:02:57
  a
• 1:02:57
  shopper,
• 1:02:58
  so
• 1:02:58
  it's
• 1:02:59
  probably
• 1:02:59
  great
• 1:03:00
  that
• 1:03:00
  I'm
• 1:03:00
  in
• 1:03:00
  there.
• 1:03:00
  Where
• 1:03:00
  are
• 1:03:01
  you
• 1:03:01
  going?
• 1:03:01
  Where
• 1:03:02
  are
• 1:03:02
  you
• 1:03:02
  going?
• 1:03:02
  Share.
• 1:03:03
  I
• 1:03:03
  mean
• 1:03:03
  I
• 1:03:04
  love
• 1:03:04
  to
• 1:03:04
  shop
• 1:03:05
  small
• 1:03:06
  little
• 1:03:06
  boutique
• 1:03:07
  stores.
• 1:03:07
  I
• 1:03:07
  think
• 1:03:07
  there's
• 1:03:08
  so
• 1:03:08
  many
• 1:03:08
  great
• 1:03:09
  unique
• 1:03:10
  experiences
• 1:03:11
  in
• 1:03:11
  retail
• 1:03:12
  in
• 1:03:12
  New
• 1:03:13
  York
• 1:03:13
  City.
• 1:03:13
  Right.
• 1:03:14
  So
• 1:03:14
  you
• 1:03:15
  know,
• 1:03:15
  the
• 1:03:15
  biggest
• 1:03:15
  brands
• 1:03:16
  have
• 1:03:16
  their
• 1:03:16
  test
• 1:03:17
  stores
• 1:03:17
  as
• 1:03:18
  well
• 1:03:18
  as
• 1:03:18
  little
• 1:03:19
  pop
• 1:03:19
  up
• 1:03:19
  concepts
• 1:03:20
  down
• 1:03:20
  in
• 1:03:20
  soho.
• 1:03:21
  So
• 1:03:21
  one
• 1:03:21
  of
• 1:03:22
  my
• 1:03:22
  favorite
• 1:03:22
  things
• 1:03:22
  to
• 1:03:22
  do
• 1:03:23
  is
• 1:03:23
  walk
• 1:03:23
  the
• 1:03:24
  streets
• 1:03:24
  and
• 1:03:24
  just
• 1:03:25
  look
• 1:03:25
  inside
• 1:03:26
  stores
• 1:03:26
  and
• 1:03:26
  there's
• 1:03:26
  something
• 1:03:27
  interesting.
• 1:03:27
  Just
• 1:03:28
  go
• 1:03:28
  in
• 1:03:28
  and
• 1:03:29
  I
• 1:03:29
  encourage
• 1:03:29
  everybody
• 1:03:30
  to
• 1:03:30
  do
• 1:03:30
  it.
• 1:03:30
  It's
• 1:03:30
  probably
• 1:03:31
  why
• 1:03:31
  I
• 1:03:31
  love
• 1:03:31
  being
• 1:03:32
  in
• 1:03:32
  this
• 1:03:32
  industry
• 1:03:32
  so
• 1:03:33
  much
• 1:03:33
  because
• 1:03:33
  I
• 1:03:34
  have
• 1:03:34
  to
• 1:03:34
  shop
• 1:03:34
  for
• 1:03:35
  my
• 1:03:35
  job.
• 1:03:37
  So
• 1:03:37
  do
• 1:03:38
  I
• 1:03:38
  and
• 1:03:39
  I
• 1:03:39
  love
• 1:03:39
  it.
• 1:03:39
  But
• 1:03:39
  somebody
• 1:03:40
  needs
• 1:03:40
  to
• 1:03:40
  tell
• 1:03:40
  my
• 1:03:41
  husband
• 1:03:41
  that
• 1:03:41
  because
• 1:03:42
  this
• 1:03:42
  is
• 1:03:43
  not,
• 1:03:44
  it's
• 1:03:44
  not
• 1:03:44
  always
• 1:03:44
  the
• 1:03:45
  best
• 1:03:45
  result,
• 1:03:45
  especially
• 1:03:46
  after
• 1:03:46
  a
• 1:03:46
  trip
• 1:03:46
  to
• 1:03:47
  New
• 1:03:47
  York.
• 1:03:47
  I'm
• 1:03:47
  so
• 1:03:48
  with
• 1:03:48
  you,
• 1:03:48
  Keith.
• 1:03:48
  I
• 1:03:48
  love,
• 1:03:49
  love
• 1:03:50
  going
• 1:03:50
  and
• 1:03:50
  getting
• 1:03:51
  inspired,
• 1:03:52
  especially
• 1:03:53
  down
• 1:03:53
  in
• 1:03:53
  the
• 1:03:53
  Soho
• 1:03:53
  area.
• 1:03:54
  There's
• 1:03:54
  always
• 1:03:54
  something
• 1:03:54
  fun
• 1:03:55
  to
• 1:03:55
  look
• 1:03:55
  at.
• 1:03:55
  So
• 1:03:56
  Keith,
• 1:03:56
  thank
• 1:03:57
  you
• 1:03:57
  so
• 1:03:57
  much
• 1:03:58
  for
• 1:03:58
  your
• 1:03:58
  time
• 1:03:58
  today
• 1:03:59
  for
• 1:03:59
  sharing
• 1:04:00
  all
• 1:04:00
  that
• 1:04:01
  you
• 1:04:01
  did
• 1:04:01
  with
• 1:04:01
  us.
• 1:04:02
  If
• 1:04:02
  people
• 1:04:03
  want
• 1:04:03
  to
• 1:04:03
  stop
• 1:04:03
  by
• 1:04:03
  Microsoft's
• 1:04:04
  booth,
• 1:04:05
  can
• 1:04:05
  you
• 1:04:05
  tell
• 1:04:05
  them
• 1:04:06
  where
• 1:04:06
  to
• 1:04:06
  find
• 1:04:06
  it?
• 1:04:07
  We
• 1:04:07
  are
• 1:04:07
  booth
• 1:04:07
  4503.
• 1:04:10
  So
• 1:04:11
  we
• 1:04:11
  would
• 1:04:11
  love
• 1:04:11
  to
• 1:04:11
  welcome
• 1:04:12
  you
• 1:04:12
  there.
• 1:04:12
  There's
• 1:04:13
  so
• 1:04:13
  much
• 1:04:13
  that
• 1:04:14
  we'd
• 1:04:14
  love
• 1:04:14
  to
• 1:04:14
  show
• 1:04:15
  you
• 1:04:16
  and
• 1:04:16
  really
• 1:04:16
  please
• 1:04:17
  come
• 1:04:17
  in
• 1:04:17
  and
• 1:04:17
  just
• 1:04:17
  make
• 1:04:18
  yourself
• 1:04:18
  at
• 1:04:18
  home.
• 1:04:19
  Thanks
• 1:04:19
  Keith.
• 1:04:19
  Great
• 1:04:19
  to
• 1:04:20
  see
• 1:04:20
  you
• 1:04:20
  again
• 1:04:20
  man.
• 1:04:21
  You
• 1:04:21
  too.
• 1:04:21
  Thank
• 1:04:22
  you.
• 1:04:22
  Next
• 1:04:23
  we
• 1:04:23
  have
• 1:04:23
  SPS
• 1:04:24
  Commerce's
• 1:04:25
  Senior
• 1:04:25
  Director
• 1:04:26
  of
• 1:04:26
  Product
• 1:04:26
  Management,
• 1:04:27
  Nick
• 1:04:27
  Schwalbach.
• 1:04:28
  Nick,
• 1:04:29
  welcome
• 1:04:29
  to
• 1:04:30
  omnitalk.
• 1:04:30
  Welcome
• 1:04:31
  back.
• 1:04:32
  Thank
• 1:04:32
  you
• 1:04:33
  very
• 1:04:33
  much.
• 1:04:33
  Been
• 1:04:33
  looking
• 1:04:33
  forward
• 1:04:34
  to
• 1:04:34
  it.
• 1:04:34
  I
• 1:04:34
  always
• 1:04:34
  enjoy
• 1:04:35
  a
• 1:04:35
  good
• 1:04:35
  chat
• 1:04:35
  with
• 1:04:35
  you
• 1:04:35
  guys.
• 1:04:35
  So
• 1:04:36
  appreciate
• 1:04:36
  Me
• 1:04:36
  having
• 1:04:36
  me.
• 1:04:37
  Yeah,
• 1:04:38
  we
• 1:04:38
  always
• 1:04:38
  like
• 1:04:38
  having
• 1:04:38
  you
• 1:04:38
  on
• 1:04:39
  too,
• 1:04:39
  Nick.
• 1:04:39
  Let's,
• 1:04:39
  let's
• 1:04:40
  start
• 1:04:40
  like
• 1:04:40
  we
• 1:04:40
  always
• 1:04:40
  do.
• 1:04:41
  Let's
• 1:04:41
  take
• 1:04:41
  a
• 1:04:41
  minute
• 1:04:41
  to
• 1:04:42
  tell
• 1:04:42
  us
• 1:04:42
  a
• 1:04:42
  little,
• 1:04:42
  tell
• 1:04:43
  the
• 1:04:43
  audience
• 1:04:43
  a
• 1:04:43
  little
• 1:04:43
  bit
• 1:04:43
  about
• 1:04:44
  SPS
• 1:04:44
  Commerce
• 1:04:45
  and
• 1:04:45
  your
• 1:04:45
  role
• 1:04:46
  too.
• 1:04:46
  And
• 1:04:46
  then
• 1:04:46
  also
• 1:04:47
  question
• 1:04:48
  we've
• 1:04:48
  been
• 1:04:48
  asking
• 1:04:48
  more
• 1:04:49
  so
• 1:04:49
  right
• 1:04:49
  out
• 1:04:49
  of
• 1:04:50
  the
• 1:04:50
  gate
• 1:04:50
  here
• 1:04:50
  is
• 1:04:51
  who
• 1:04:51
  are
• 1:04:51
  some
• 1:04:51
  of
• 1:04:51
  your
• 1:04:51
  clients
• 1:04:52
  as
• 1:04:52
  well?
• 1:04:53
  Yeah,
• 1:04:53
  for
• 1:04:53
  sure.
• 1:04:54
  So
• 1:04:54
  SPS
• 1:04:55
  Commerce,
• 1:04:55
  we're
• 1:04:56
  a
• 1:04:56
  major
• 1:04:56
  player
• 1:04:57
  in
• 1:04:57
  the
• 1:04:57
  kind
• 1:04:57
  of
• 1:04:57
  supply
• 1:04:58
  chain
• 1:04:58
  performance,
• 1:04:59
  you
• 1:04:59
  know,
• 1:04:59
  EDI
• 1:05:00
  space,
• 1:05:00
  like
• 1:05:00
  all
• 1:05:01
  the
• 1:05:01
  above.
• 1:05:02
  And
• 1:05:02
  we
• 1:05:03
  really
• 1:05:03
  work
• 1:05:03
  with
• 1:05:03
  a
• 1:05:03
  lot
• 1:05:04
  of
• 1:05:04
  the
• 1:05:04
  buying
• 1:05:04
  organizations
• 1:05:05
  across
• 1:05:05
  the
• 1:05:05
  United
• 1:05:06
  States,
• 1:05:06
  you
• 1:05:07
  know,
• 1:05:07
  really
• 1:05:07
  worldwide,
• 1:05:08
  anybody
• 1:05:09
  that's
• 1:05:09
  kind
• 1:05:09
  of
• 1:05:09
  buying
• 1:05:09
  and
• 1:05:09
  selling
• 1:05:10
  goods.
• 1:05:10
  So,
• 1:05:10
  you
• 1:05:11
  know,
• 1:05:11
  retail
• 1:05:11
  obviously
• 1:05:11
  is
• 1:05:12
  the
• 1:05:12
  term
• 1:05:12
  we
• 1:05:13
  use,
• 1:05:13
  you
• 1:05:13
  guys
• 1:05:13
  are
• 1:05:13
  using.
• 1:05:14
  But
• 1:05:14
  you
• 1:05:14
  know,
• 1:05:15
  retailers,
• 1:05:15
  grocers,
• 1:05:15
  distributors,
• 1:05:16
  manufacturers,
• 1:05:18
  you
• 1:05:18
  know,
• 1:05:18
  it's
• 1:05:18
  interesting.
• 1:05:18
  I
• 1:05:19
  think
• 1:05:19
  you
• 1:05:19
  guys
• 1:05:19
  see
• 1:05:19
  a
• 1:05:19
  lot
• 1:05:19
  is
• 1:05:20
  brands,
• 1:05:20
  a
• 1:05:20
  lot
• 1:05:20
  of
• 1:05:21
  times
• 1:05:21
  are
• 1:05:21
  their
• 1:05:21
  own
• 1:05:21
  retailers
• 1:05:22
  now.
• 1:05:22
  Right.
• 1:05:22
  So
• 1:05:22
  we're
• 1:05:22
  spending
• 1:05:23
  a
• 1:05:23
  lot
• 1:05:23
  of
• 1:05:23
  time,
• 1:05:23
  you
• 1:05:24
  know,
• 1:05:24
  in
• 1:05:24
  that
• 1:05:24
  space.
• 1:05:25
  But
• 1:05:25
  we're
• 1:05:25
  really
• 1:05:25
  helping
• 1:05:26
  those
• 1:05:26
  buying
• 1:05:27
  organizations
• 1:05:28
  work
• 1:05:28
  across
• 1:05:28
  their
• 1:05:28
  supply
• 1:05:29
  chain
• 1:05:29
  a
• 1:05:29
  lot
• 1:05:29
  better
• 1:05:29
  through
• 1:05:30
  the
• 1:05:30
  collaboration,
• 1:05:31
  getting
• 1:05:31
  better
• 1:05:31
  visibility
• 1:05:32
  into
• 1:05:32
  that
• 1:05:32
  supply
• 1:05:32
  chain,
• 1:05:33
  measuring
• 1:05:33
  the
• 1:05:33
  performance
• 1:05:34
  with
• 1:05:34
  some
• 1:05:34
  of
• 1:05:34
  the
• 1:05:34
  acquisitions
• 1:05:35
  we've
• 1:05:35
  made
• 1:05:35
  this
• 1:05:35
  past
• 1:05:35
  year
• 1:05:36
  and
• 1:05:36
  how
• 1:05:36
  do
• 1:05:37
  they
• 1:05:37
  kind
• 1:05:37
  of
• 1:05:37
  operate
• 1:05:37
  better
• 1:05:38
  throughout
• 1:05:38
  their
• 1:05:38
  supply
• 1:05:38
  chain
• 1:05:39
  in
• 1:05:39
  order
• 1:05:39
  to
• 1:05:39
  just
• 1:05:39
  be
• 1:05:39
  more
• 1:05:39
  efficient,
• 1:05:40
  get
• 1:05:40
  the
• 1:05:40
  products
• 1:05:41
  to
• 1:05:41
  the
• 1:05:41
  right
• 1:05:41
  place
• 1:05:41
  with
• 1:05:41
  a
• 1:05:42
  better
• 1:05:42
  margin.
• 1:05:42
  All
• 1:05:43
  of
• 1:05:43
  those
• 1:05:43
  good
• 1:05:43
  things
• 1:05:43
  that
• 1:05:43
  we
• 1:05:44
  all
• 1:05:44
  care
• 1:05:44
  so
• 1:05:44
  much
• 1:05:44
  about
• 1:05:44
  in
• 1:05:45
  the
• 1:05:45
  retail
• 1:05:45
  space.
• 1:05:46
  So,
• 1:05:46
  so
• 1:05:47
  my
• 1:05:47
  role
• 1:05:47
  at
• 1:05:48
  SPS
• 1:05:48
  Commerce,
• 1:05:48
  I've
• 1:05:48
  been
• 1:05:49
  here
• 1:05:49
  15
• 1:05:50
  years
• 1:05:50
  in
• 1:05:51
  our
• 1:05:51
  product
• 1:05:51
  management
• 1:05:51
  space
• 1:05:52
  for
• 1:05:52
  coming
• 1:05:53
  up
• 1:05:53
  on
• 1:05:53
  eight
• 1:05:53
  years
• 1:05:53
  already,
• 1:05:54
  which
• 1:05:54
  is
• 1:05:54
  crazy.
• 1:05:55
  So
• 1:05:55
  I
• 1:05:55
  work
• 1:05:55
  with
• 1:05:55
  our
• 1:05:56
  retail
• 1:05:56
  segment
• 1:05:56
  of
• 1:05:56
  our
• 1:05:57
  business.
• 1:05:57
  We
• 1:05:57
  have
• 1:05:57
  a
• 1:05:57
  retail,
• 1:05:58
  a
• 1:05:58
  supplier
• 1:05:58
  and
• 1:05:58
  a
• 1:05:59
  logistics
• 1:05:59
  segment
• 1:06:00
  in
• 1:06:00
  our
• 1:06:00
  business.
• 1:06:00
  And
• 1:06:00
  so
• 1:06:01
  I
• 1:06:01
  work
• 1:06:01
  with
• 1:06:01
  our
• 1:06:01
  retailers
• 1:06:02
  and
• 1:06:02
  all
• 1:06:02
  of
• 1:06:03
  our
• 1:06:03
  sales
• 1:06:03
  customer
• 1:06:03
  success
• 1:06:04
  technology
• 1:06:04
  teams
• 1:06:05
  to
• 1:06:05
  make
• 1:06:05
  sure
• 1:06:05
  we're
• 1:06:06
  putting
• 1:06:06
  the
• 1:06:06
  right
• 1:06:06
  products
• 1:06:07
  and
• 1:06:07
  services
• 1:06:07
  out
• 1:06:08
  to
• 1:06:08
  market
• 1:06:08
  to
• 1:06:08
  go
• 1:06:08
  help
• 1:06:09
  them
• 1:06:09
  do
• 1:06:09
  what
• 1:06:09
  they
• 1:06:09
  do
• 1:06:09
  and
• 1:06:10
  do
• 1:06:10
  what
• 1:06:10
  they
• 1:06:10
  need
• 1:06:10
  to
• 1:06:10
  do
• 1:06:10
  every
• 1:06:11
  day.
• 1:06:11
  So
• 1:06:12
  any
• 1:06:12
  big
• 1:06:12
  name
• 1:06:13
  clients
• 1:06:13
  you
• 1:06:13
  want
• 1:06:13
  to
• 1:06:13
  drop
• 1:06:14
  here
• 1:06:14
  right
• 1:06:14
  out
• 1:06:14
  right
• 1:06:14
  at
• 1:06:15
  the
• 1:06:15
  start?
• 1:06:15
  Yeah,
• 1:06:15
  you
• 1:06:16
  know,
• 1:06:16
  I
• 1:06:16
  mean,
• 1:06:17
  we
• 1:06:17
  ran
• 1:06:18
  a
• 1:06:18
  number
• 1:06:18
  of
• 1:06:18
  big
• 1:06:18
  programs.
• 1:06:19
  You
• 1:06:19
  know,
• 1:06:19
  this
• 1:06:19
  year
• 1:06:20
  Costco
• 1:06:21
  was
• 1:06:21
  probably
• 1:06:21
  one
• 1:06:21
  of
• 1:06:21
  our
• 1:06:22
  biggest
• 1:06:22
  programs.
• 1:06:22
  We
• 1:06:22
  helped
• 1:06:23
  them
• 1:06:23
  launch,
• 1:06:24
  you
• 1:06:24
  know,
• 1:06:24
  a
• 1:06:24
  visibility
• 1:06:25
  program
• 1:06:25
  into
• 1:06:26
  their
• 1:06:26
  AI
• 1:06:26
  BSN
• 1:06:27
  solution.
• 1:06:27
  And
• 1:06:27
  you
• 1:06:27
  know,
• 1:06:28
  what
• 1:06:28
  are
• 1:06:28
  they
• 1:06:28
  doing
• 1:06:28
  with
• 1:06:28
  that?
• 1:06:29
  We
• 1:06:29
  obviously
• 1:06:30
  acquired
• 1:06:30
  Traverse
• 1:06:31
  this
• 1:06:31
  year,
• 1:06:32
  which
• 1:06:32
  is
• 1:06:32
  working
• 1:06:33
  with
• 1:06:33
  a
• 1:06:33
  number
• 1:06:33
  of
• 1:06:33
  people
• 1:06:34
  in
• 1:06:34
  kind
• 1:06:34
  of
• 1:06:34
  the
• 1:06:34
  soft
• 1:06:34
  goods
• 1:06:35
  space,
• 1:06:35
  you
• 1:06:35
  know,
• 1:06:35
  with,
• 1:06:36
  with
• 1:06:36
  Kohl's
• 1:06:37
  as
• 1:06:37
  a
• 1:06:37
  customer
• 1:06:37
  of
• 1:06:38
  theirs.
• 1:06:38
  MCX
• 1:06:39
  is
• 1:06:40
  a
• 1:06:40
  customer
• 1:06:40
  of
• 1:06:40
  theirs.
• 1:06:41
  And
• 1:06:41
  then
• 1:06:41
  we
• 1:06:41
  acquired
• 1:06:42
  another
• 1:06:42
  company
• 1:06:42
  called
• 1:06:43
  Supply
• 1:06:43
  Pipe,
• 1:06:43
  which
• 1:06:43
  has
• 1:06:44
  a
• 1:06:44
  good,
• 1:06:44
  you
• 1:06:44
  know,
• 1:06:44
  relationship
• 1:06:45
  with
• 1:06:45
  a
• 1:06:45
  number
• 1:06:45
  of
• 1:06:45
  big
• 1:06:46
  Retailers
• 1:06:46
  helping
• 1:06:47
  their
• 1:06:47
  suppliers
• 1:06:47
  kind
• 1:06:47
  of,
• 1:06:48
  you
• 1:06:48
  know,
• 1:06:48
  work
• 1:06:48
  with
• 1:06:48
  them
• 1:06:48
  a
• 1:06:49
  little
• 1:06:49
  bit
• 1:06:49
  better,
• 1:06:49
  a
• 1:06:49
  little
• 1:06:49
  bit
• 1:06:49
  more
• 1:06:50
  tightly
• 1:06:51
  coupled
• 1:06:51
  with
• 1:06:51
  what
• 1:06:51
  their
• 1:06:51
  expectations
• 1:06:52
  are
• 1:06:52
  across
• 1:06:52
  the
• 1:06:52
  retail
• 1:06:53
  space.
• 1:06:54
  You
• 1:06:54
  know,
• 1:06:54
  Nick,
• 1:06:55
  one
• 1:06:55
  of
• 1:06:55
  the
• 1:06:55
  things
• 1:06:55
  that
• 1:06:56
  we
• 1:06:57
  love
• 1:06:57
  about
• 1:06:57
  having
• 1:06:58
  worked
• 1:06:58
  with
• 1:06:58
  SPS
• 1:06:59
  Commerce
• 1:07:00
  as
• 1:07:00
  long
• 1:07:00
  as
• 1:07:00
  we
• 1:07:00
  have,
• 1:07:01
  and
• 1:07:01
  especially
• 1:07:02
  back
• 1:07:02
  in
• 1:07:02
  December,
• 1:07:03
  Chris
• 1:07:03
  and
• 1:07:03
  I
• 1:07:03
  did
• 1:07:03
  an
• 1:07:03
  event
• 1:07:04
  with
• 1:07:05
  two
• 1:07:05
  people
• 1:07:05
  from
• 1:07:05
  SPS
• 1:07:06
  Commerce,
• 1:07:06
  Brandon
• 1:07:06
  Pierre
• 1:07:07
  and
• 1:07:07
  Mayan
• 1:07:07
  Kaplan,
• 1:07:08
  talking
• 1:07:08
  about
• 1:07:09
  how
• 1:07:09
  you
• 1:07:09
  kind
• 1:07:10
  of
• 1:07:10
  are
• 1:07:10
  the
• 1:07:11
  dashboard
• 1:07:12
  between
• 1:07:12
  and
• 1:07:13
  the
• 1:07:13
  same
• 1:07:14
  sheet
• 1:07:14
  of
• 1:07:14
  music,
• 1:07:14
  if
• 1:07:15
  you
• 1:07:15
  will,
• 1:07:15
  between
• 1:07:16
  merchandising
• 1:07:17
  supply
• 1:07:18
  chain
• 1:07:19
  manufacturers,
• 1:07:20
  like
• 1:07:21
  suppliers,
• 1:07:21
  all
• 1:07:21
  of
• 1:07:21
  these
• 1:07:22
  people
• 1:07:22
  are
• 1:07:23
  all
• 1:07:23
  kind
• 1:07:23
  of
• 1:07:23
  using
• 1:07:24
  this,
• 1:07:24
  this
• 1:07:25
  SPS
• 1:07:26
  platform
• 1:07:26
  as
• 1:07:26
  their
• 1:07:26
  one
• 1:07:27
  single
• 1:07:27
  source
• 1:07:27
  of
• 1:07:28
  truth.
• 1:07:28
  Can
• 1:07:28
  you
• 1:07:29
  dive
• 1:07:29
  a
• 1:07:29
  little
• 1:07:29
  bit
• 1:07:30
  deeper
• 1:07:30
  into,
• 1:07:31
  you
• 1:07:31
  know,
• 1:07:31
  how
• 1:07:32
  you're
• 1:07:32
  doing
• 1:07:32
  that
• 1:07:32
  and
• 1:07:33
  the
• 1:07:33
  types
• 1:07:33
  of
• 1:07:33
  teams
• 1:07:34
  that
• 1:07:34
  you're
• 1:07:34
  working
• 1:07:34
  with
• 1:07:34
  within
• 1:07:35
  retailers?
• 1:07:35
  Because
• 1:07:36
  there's
• 1:07:36
  a
• 1:07:36
  lot
• 1:07:36
  of
• 1:07:36
  people
• 1:07:37
  that
• 1:07:37
  should
• 1:07:37
  be
• 1:07:37
  coming
• 1:07:37
  to
• 1:07:38
  your
• 1:07:38
  booth
• 1:07:38
  at
• 1:07:38
  nap,
• 1:07:39
  and
• 1:07:39
  I
• 1:07:39
  just
• 1:07:39
  want
• 1:07:39
  to
• 1:07:39
  make
• 1:07:39
  sure
• 1:07:40
  that
• 1:07:40
  they're
• 1:07:40
  all
• 1:07:40
  kind
• 1:07:40
  of
• 1:07:41
  aware
• 1:07:41
  of
• 1:07:41
  that.
• 1:07:42
  Yeah,
• 1:07:43
  yeah.
• 1:07:43
  You
• 1:07:43
  know,
• 1:07:43
  I
• 1:07:44
  as,
• 1:07:45
  as
• 1:07:45
  you
• 1:07:45
  stated,
• 1:07:45
  SPS
• 1:07:46
  is
• 1:07:46
  a
• 1:07:46
  little
• 1:07:46
  bit
• 1:07:46
  unique
• 1:07:47
  in
• 1:07:47
  sitting
• 1:07:47
  in
• 1:07:47
  the
• 1:07:48
  middle
• 1:07:48
  of
• 1:07:48
  all
• 1:07:48
  those.
• 1:07:48
  Right.
• 1:07:49
  And,
• 1:07:49
  and
• 1:07:49
  the
• 1:07:49
  reason
• 1:07:50
  we
• 1:07:50
  sit
• 1:07:50
  there
• 1:07:51
  is
• 1:07:51
  I
• 1:07:51
  think
• 1:07:51
  a
• 1:07:52
  lot
• 1:07:52
  of
• 1:07:52
  those
• 1:07:52
  organizations,
• 1:07:53
  they.
• 1:07:54
  It's
• 1:07:54
  very
• 1:07:54
  easy
• 1:07:54
  to
• 1:07:54
  look
• 1:07:55
  at.
• 1:07:55
  We'll
• 1:07:56
  take
• 1:07:56
  inventory,
• 1:07:56
  for
• 1:07:57
  example,
• 1:07:57
  right?
• 1:07:57
  It's
• 1:07:58
  very
• 1:07:58
  easy
• 1:07:58
  to
• 1:07:58
  look
• 1:07:58
  at.
• 1:07:59
  How
• 1:07:59
  do
• 1:07:59
  I
• 1:07:59
  manage
• 1:08:00
  inventory
• 1:08:00
  once
• 1:08:01
  I
• 1:08:01
  have
• 1:08:01
  it
• 1:08:01
  right,
• 1:08:02
  or
• 1:08:02
  once
• 1:08:02
  I
• 1:08:02
  need
• 1:08:02
  to
• 1:08:03
  do
• 1:08:03
  something
• 1:08:03
  with
• 1:08:03
  it,
• 1:08:04
  once
• 1:08:04
  it's
• 1:08:04
  in
• 1:08:04
  my
• 1:08:04
  possession
• 1:08:05
  or,
• 1:08:05
  you
• 1:08:06
  know,
• 1:08:06
  like
• 1:08:06
  ordering.
• 1:08:06
  Obviously
• 1:08:07
  I'm
• 1:08:07
  ordering,
• 1:08:07
  but
• 1:08:08
  a
• 1:08:08
  lot
• 1:08:08
  of
• 1:08:08
  times
• 1:08:09
  what
• 1:08:09
  SPS
• 1:08:09
  is
• 1:08:10
  doing
• 1:08:10
  is
• 1:08:10
  we're
• 1:08:10
  helping
• 1:08:11
  like
• 1:08:11
  we're
• 1:08:11
  helping
• 1:08:11
  in
• 1:08:12
  between
• 1:08:12
  from
• 1:08:12
  the
• 1:08:12
  time
• 1:08:13
  that
• 1:08:13
  you
• 1:08:13
  order
• 1:08:13
  it
• 1:08:13
  or
• 1:08:13
  till
• 1:08:14
  the
• 1:08:14
  time
• 1:08:14
  you
• 1:08:14
  believe
• 1:08:14
  you
• 1:08:14
  need
• 1:08:15
  to
• 1:08:15
  order
• 1:08:15
  it.
• 1:08:15
  How
• 1:08:16
  do
• 1:08:16
  you
• 1:08:16
  get
• 1:08:16
  better
• 1:08:16
  visibility
• 1:08:17
  and
• 1:08:17
  collaborate
• 1:08:17
  with
• 1:08:18
  whatever
• 1:08:18
  that
• 1:08:18
  entity
• 1:08:19
  is
• 1:08:19
  be
• 1:08:19
  upstream
• 1:08:20
  or
• 1:08:20
  downstream
• 1:08:20
  of
• 1:08:20
  you
• 1:08:21
  to
• 1:08:21
  make
• 1:08:21
  sure
• 1:08:21
  it
• 1:08:22
  flows
• 1:08:22
  better?
• 1:08:22
  You
• 1:08:23
  maybe
• 1:08:23
  don't
• 1:08:23
  have
• 1:08:23
  to
• 1:08:23
  carry
• 1:08:24
  as
• 1:08:24
  much
• 1:08:24
  because
• 1:08:24
  you
• 1:08:24
  can
• 1:08:24
  trust
• 1:08:25
  whatever
• 1:08:25
  is
• 1:08:25
  going
• 1:08:25
  to
• 1:08:25
  show
• 1:08:26
  up
• 1:08:26
  is
• 1:08:26
  going
• 1:08:26
  to
• 1:08:26
  show
• 1:08:26
  up
• 1:08:26
  on
• 1:08:27
  time.
• 1:08:27
  And
• 1:08:28
  then
• 1:08:28
  you're
• 1:08:28
  constantly
• 1:08:28
  measuring
• 1:08:29
  that
• 1:08:29
  to
• 1:08:29
  figure
• 1:08:29
  out
• 1:08:30
  where
• 1:08:30
  can
• 1:08:30
  I
• 1:08:30
  improve
• 1:08:30
  upon.
• 1:08:31
  So
• 1:08:31
  we
• 1:08:32
  really
• 1:08:32
  sit
• 1:08:32
  in
• 1:08:32
  that
• 1:08:32
  space
• 1:08:32
  and
• 1:08:33
  not,
• 1:08:33
  not
• 1:08:33
  just
• 1:08:33
  help.
• 1:08:34
  Once
• 1:08:34
  you
• 1:08:34
  have
• 1:08:34
  the
• 1:08:35
  goods
• 1:08:35
  right,
• 1:08:35
  there's
• 1:08:35
  really
• 1:08:36
  great
• 1:08:36
  systems
• 1:08:36
  out
• 1:08:36
  there
• 1:08:37
  to
• 1:08:37
  help
• 1:08:37
  you
• 1:08:37
  optimize.
• 1:08:38
  How
• 1:08:38
  should
• 1:08:38
  I
• 1:08:38
  store
• 1:08:38
  it?
• 1:08:39
  Should
• 1:08:39
  I
• 1:08:39
  flow
• 1:08:39
  it
• 1:08:40
  through?
• 1:08:40
  Should
• 1:08:40
  I
• 1:08:40
  put
• 1:08:40
  it
• 1:08:41
  in
• 1:08:41
  stock?
• 1:08:41
  Should
• 1:08:41
  I
• 1:08:41
  just
• 1:08:42
  go
• 1:08:42
  direct
• 1:08:42
  to
• 1:08:42
  store,
• 1:08:42
  you
• 1:08:43
  know,
• 1:08:43
  whatever
• 1:08:43
  it
• 1:08:43
  might
• 1:08:43
  be?
• 1:08:43
  There's
• 1:08:43
  a
• 1:08:44
  lot
• 1:08:44
  of
• 1:08:44
  great
• 1:08:44
  system
• 1:08:44
  providers
• 1:08:45
  out
• 1:08:45
  there
• 1:08:45
  and
• 1:08:45
  we
• 1:08:46
  partner
• 1:08:46
  with
• 1:08:46
  a
• 1:08:46
  lot
• 1:08:46
  of
• 1:08:46
  them
• 1:08:47
  so
• 1:08:47
  that
• 1:08:47
  once
• 1:08:48
  it
• 1:08:48
  gets
• 1:08:48
  there,
• 1:08:48
  once
• 1:08:48
  it
• 1:08:48
  gets
• 1:08:49
  to
• 1:08:49
  the
• 1:08:49
  door,
• 1:08:49
  once
• 1:08:50
  you
• 1:08:50
  know
• 1:08:50
  you're
• 1:08:50
  going
• 1:08:50
  to
• 1:08:50
  have
• 1:08:51
  it,
• 1:08:51
  what
• 1:08:51
  do
• 1:08:51
  you
• 1:08:51
  do
• 1:08:51
  with
• 1:08:52
  it?
• 1:08:52
  But
• 1:08:52
  we
• 1:08:52
  really
• 1:08:53
  sit
• 1:08:53
  in
• 1:08:53
  the
• 1:08:53
  middle
• 1:08:53
  to
• 1:08:53
  try
• 1:08:54
  to
• 1:08:54
  help
• 1:08:54
  with
• 1:08:54
  that
• 1:08:54
  collaboration
• 1:08:55
  between
• 1:08:55
  companies,
• 1:08:56
  which
• 1:08:56
  many
• 1:08:56
  times
• 1:08:57
  is
• 1:08:57
  really
• 1:08:57
  hard.
• 1:08:58
  Right.
• 1:08:58
  Like
• 1:08:58
  contact
• 1:08:59
  information
• 1:08:59
  is
• 1:08:59
  hard,
• 1:09:00
  the
• 1:09:00
  communication
• 1:09:00
  is
• 1:09:01
  hard.
• 1:09:01
  The
• 1:09:01
  understanding
• 1:09:02
  the
• 1:09:02
  business
• 1:09:02
  implications
• 1:09:03
  on
• 1:09:03
  both
• 1:09:03
  sides
• 1:09:04
  of
• 1:09:04
  the
• 1:09:04
  aisle
• 1:09:04
  with
• 1:09:04
  whatever
• 1:09:05
  change
• 1:09:05
  you're
• 1:09:05
  making.
• 1:09:06
  And
• 1:09:06
  we
• 1:09:06
  really,
• 1:09:07
  you
• 1:09:07
  know,
• 1:09:07
  specialize
• 1:09:08
  in
• 1:09:08
  that
• 1:09:08
  in
• 1:09:08
  order
• 1:09:08
  to
• 1:09:08
  help
• 1:09:09
  organizations
• 1:09:09
  do
• 1:09:09
  that
• 1:09:10
  better
• 1:09:10
  a
• 1:09:10
  lot
• 1:09:10
  of
• 1:09:11
  times
• 1:09:11
  because
• 1:09:11
  it's
• 1:09:11
  just
• 1:09:12
  so
• 1:09:12
  hard
• 1:09:12
  they
• 1:09:12
  choose
• 1:09:12
  not
• 1:09:12
  to
• 1:09:13
  do
• 1:09:13
  it.
• 1:09:13
  Or
• 1:09:13
  maybe
• 1:09:13
  you
• 1:09:13
  do
• 1:09:13
  it
• 1:09:13
  with
• 1:09:14
  your
• 1:09:14
  top
• 1:09:14
  10,
• 1:09:14
  top
• 1:09:15
  20%,
• 1:09:15
  but
• 1:09:16
  then
• 1:09:16
  your
• 1:09:16
  long
• 1:09:17
  tail
• 1:09:17
  can
• 1:09:17
  take
• 1:09:17
  such
• 1:09:17
  a
• 1:09:18
  strain
• 1:09:18
  on
• 1:09:19
  your
• 1:09:19
  business.
• 1:09:19
  And
• 1:09:20
  we
• 1:09:20
  really
• 1:09:20
  come
• 1:09:20
  in
• 1:09:20
  with
• 1:09:20
  like
• 1:09:21
  kind
• 1:09:21
  of
• 1:09:21
  the
• 1:09:21
  people
• 1:09:21
  process
• 1:09:22
  and
• 1:09:22
  expertise
• 1:09:22
  in
• 1:09:22
  order
• 1:09:23
  to
• 1:09:23
  help
• 1:09:23
  them
• 1:09:23
  with
• 1:09:23
  that.
• 1:09:24
  And
• 1:09:24
  then
• 1:09:24
  obviously
• 1:09:24
  propped
• 1:09:25
  up
• 1:09:25
  by
• 1:09:25
  a
• 1:09:25
  world
• 1:09:25
  class
• 1:09:26
  network
• 1:09:26
  and
• 1:09:26
  technology
• 1:09:26
  solution
• 1:09:27
  to
• 1:09:27
  back
• 1:09:27
  it
• 1:09:27
  up.
• 1:09:27
  So,
• 1:09:28
  so
• 1:09:29
  basically
• 1:09:29
  Nick,
• 1:09:29
  what
• 1:09:29
  you're
• 1:09:29
  saying
• 1:09:30
  is
• 1:09:30
  I'm
• 1:09:30
  rubber
• 1:09:30
  and
• 1:09:30
  you're
• 1:09:31
  glue.
• 1:09:31
  Legitimately,
• 1:09:32
  you're
• 1:09:32
  the
• 1:09:32
  glue
• 1:09:32
  that
• 1:09:32
  holds
• 1:09:33
  it
• 1:09:33
  all
• 1:09:33
  together.
• 1:09:33
  I
• 1:09:34
  mean,
• 1:09:34
  yeah,
• 1:09:34
  that
• 1:09:34
  is
• 1:09:35
  the
• 1:09:35
  best
• 1:09:35
  analogy
• 1:09:35
  I
• 1:09:36
  can
• 1:09:36
  think
• 1:09:36
  of
• 1:09:36
  listening
• 1:09:36
  to
• 1:09:36
  you
• 1:09:36
  talk.
• 1:09:37
  But
• 1:09:37
  all
• 1:09:37
  right,
• 1:09:37
  I'm
• 1:09:38
  curious
• 1:09:38
  as
• 1:09:38
  the
• 1:09:38
  product
• 1:09:38
  guy
• 1:09:39
  too.
• 1:09:39
  The
• 1:09:39
  product
• 1:09:40
  guy
• 1:09:40
  that
• 1:09:40
  sits
• 1:09:40
  kind
• 1:09:41
  of
• 1:09:41
  at
• 1:09:41
  this
• 1:09:41
  nexus
• 1:09:42
  of
• 1:09:42
  a
• 1:09:42
  lot
• 1:09:42
  of
• 1:09:42
  things
• 1:09:42
  happening.
• 1:09:43
  What
• 1:09:44
  are
• 1:09:44
  retailers
• 1:09:45
  asking
• 1:09:45
  you
• 1:09:45
  to
• 1:09:46
  build
• 1:09:46
  for
• 1:09:46
  them?
• 1:09:46
  Or
• 1:09:47
  how
• 1:09:47
  are
• 1:09:47
  they
• 1:09:47
  asking
• 1:09:47
  you
• 1:09:47
  to
• 1:09:48
  adapt
• 1:09:48
  and
• 1:09:48
  change
• 1:09:49
  the
• 1:09:49
  product?
• 1:09:50
  Yeah,
• 1:09:51
  you
• 1:09:52
  know,
• 1:09:52
  great
• 1:09:52
  question.
• 1:09:52
  Yeah,
• 1:09:53
  I
• 1:09:53
  think
• 1:09:54
  it's
• 1:09:54
  amazing
• 1:09:55
  as
• 1:09:55
  we,
• 1:09:55
  as
• 1:09:55
  you
• 1:09:55
  know,
• 1:09:56
  obviously
• 1:09:56
  we
• 1:09:56
  don't
• 1:09:56
  really
• 1:09:57
  talk
• 1:09:57
  about
• 1:09:57
  the
• 1:09:57
  pandemic
• 1:09:57
  anymore.
• 1:09:58
  We're
• 1:09:58
  removed
• 1:09:58
  from
• 1:09:58
  it
• 1:09:59
  and
• 1:09:59
  the
• 1:09:59
  world
• 1:09:59
  is
• 1:09:59
  just
• 1:10:00
  is
• 1:10:00
  what
• 1:10:00
  it
• 1:10:00
  is
• 1:10:00
  nowadays.
• 1:10:01
  But
• 1:10:01
  visibility
• 1:10:02
  was
• 1:10:02
  such
• 1:10:02
  a
• 1:10:03
  big
• 1:10:03
  thing
• 1:10:03
  during
• 1:10:03
  the
• 1:10:03
  pandemic.
• 1:10:04
  But
• 1:10:04
  visibility
• 1:10:05
  was
• 1:10:05
  kind
• 1:10:05
  of
• 1:10:05
  easy.
• 1:10:05
  Like
• 1:10:06
  I
• 1:10:06
  have
• 1:10:06
  no
• 1:10:06
  idea.
• 1:10:07
  Nobody
• 1:10:07
  knows
• 1:10:07
  when
• 1:10:07
  they're
• 1:10:07
  going
• 1:10:08
  to
• 1:10:08
  get
• 1:10:08
  it,
• 1:10:08
  so
• 1:10:08
  on
• 1:10:08
  and
• 1:10:08
  so
• 1:10:08
  forth.
• 1:10:09
  But
• 1:10:09
  the
• 1:10:09
  bar
• 1:10:09
  was
• 1:10:09
  low.
• 1:10:10
  Exactly,
• 1:10:10
  exactly.
• 1:10:11
  Right,
• 1:10:12
  that's
• 1:10:12
  great.
• 1:10:12
  But
• 1:10:12
  now
• 1:10:13
  that
• 1:10:13
  visibility
• 1:10:14
  conversation
• 1:10:14
  has
• 1:10:15
  continued.
• 1:10:15
  Right.
• 1:10:15
  Like,
• 1:10:16
  and
• 1:10:16
  it's
• 1:10:16
  actually
• 1:10:17
  probably
• 1:10:17
  shifted
• 1:10:17
  the
• 1:10:17
  opposite
• 1:10:18
  way
• 1:10:18
  now,
• 1:10:18
  which
• 1:10:19
  is
• 1:10:19
  there's
• 1:10:19
  pressure,
• 1:10:19
  right.
• 1:10:20
  Like
• 1:10:20
  I
• 1:10:20
  think
• 1:10:20
  we
• 1:10:20
  all
• 1:10:20
  know
• 1:10:21
  there's
• 1:10:21
  pressure
• 1:10:21
  on
• 1:10:21
  many
• 1:10:22
  industries
• 1:10:22
  of
• 1:10:22
  the
• 1:10:22
  retail,
• 1:10:23
  retail
• 1:10:23
  supply
• 1:10:24
  chain
• 1:10:24
  and
• 1:10:25
  just
• 1:10:25
  retail
• 1:10:26
  business
• 1:10:26
  in
• 1:10:26
  general.
• 1:10:27
  And
• 1:10:27
  so
• 1:10:27
  we
• 1:10:27
  still
• 1:10:28
  get
• 1:10:28
  a
• 1:10:29
  ton
• 1:10:29
  of
• 1:10:29
  interest
• 1:10:29
  from
• 1:10:30
  our
• 1:10:30
  customers
• 1:10:30
  talking
• 1:10:30
  to
• 1:10:31
  us
• 1:10:31
  just
• 1:10:31
  because,
• 1:10:31
  hey,
• 1:10:32
  I
• 1:10:32
  need
• 1:10:32
  to
• 1:10:32
  work
• 1:10:32
  more
• 1:10:33
  efficiently.
• 1:10:33
  And
• 1:10:33
  the
• 1:10:33
  way
• 1:10:34
  I
• 1:10:34
  work
• 1:10:34
  more
• 1:10:34
  efficiently
• 1:10:35
  is
• 1:10:35
  by
• 1:10:35
  collaborating
• 1:10:36
  with
• 1:10:36
  people,
• 1:10:36
  not
• 1:10:37
  just
• 1:10:37
  in
• 1:10:37
  my
• 1:10:37
  four
• 1:10:37
  walls.
• 1:10:37
  Right.
• 1:10:38
  Obviously
• 1:10:38
  you
• 1:10:38
  want
• 1:10:39
  to
• 1:10:39
  break
• 1:10:39
  down
• 1:10:39
  those
• 1:10:39
  silos
• 1:10:40
  inside
• 1:10:40
  of
• 1:10:40
  a
• 1:10:40
  business
• 1:10:41
  and
• 1:10:41
  make
• 1:10:41
  sure
• 1:10:42
  merchandising,
• 1:10:42
  supply
• 1:10:43
  chain,
• 1:10:43
  everybody
• 1:10:43
  is,
• 1:10:43
  you
• 1:10:43
  know,
• 1:10:44
  driving
• 1:10:44
  towards
• 1:10:44
  the
• 1:10:45
  right
• 1:10:45
  metrics
• 1:10:45
  and
• 1:10:45
  that's
• 1:10:45
  how
• 1:10:45
  the
• 1:10:46
  business
• 1:10:46
  operates.
• 1:10:47
  But
• 1:10:47
  there's
• 1:10:47
  a,
• 1:10:47
  there's
• 1:10:48
  a
• 1:10:48
  lot
• 1:10:48
  of
• 1:10:48
  goodness.
• 1:10:48
  Right.
• 1:10:49
  Like
• 1:10:49
  a
• 1:10:49
  lot
• 1:10:49
  of
• 1:10:49
  our
• 1:10:49
  customers
• 1:10:49
  say,
• 1:10:50
  you
• 1:10:50
  know
• 1:10:50
  what,
• 1:10:50
  anything
• 1:10:50
  I
• 1:10:50
  can
• 1:10:51
  do
• 1:10:51
  Internally,
• 1:10:51
  it's
• 1:10:52
  worth
• 1:10:52
  3
• 1:10:52
  to
• 1:10:52
  5,
• 1:10:53
  maybe
• 1:10:53
  10x
• 1:10:54
  more
• 1:10:54
  efficiency.
• 1:10:54
  Outside,
• 1:10:55
  if
• 1:10:55
  I
• 1:10:55
  work
• 1:10:55
  with
• 1:10:55
  my,
• 1:10:56
  my
• 1:10:56
  upstream
• 1:10:56
  or
• 1:10:56
  downstream
• 1:10:57
  suppliers
• 1:10:58
  on
• 1:10:58
  that
• 1:10:58
  stuff.
• 1:10:59
  And
• 1:10:59
  so
• 1:10:59
  we.
• 1:11:00
  So
• 1:11:00
  they're
• 1:11:00
  asking
• 1:11:01
  us
• 1:11:01
  a
• 1:11:01
  lot,
• 1:11:01
  you
• 1:11:01
  know,
• 1:11:01
  Chris,
• 1:11:02
  for
• 1:11:02
  that
• 1:11:02
  visibility.
• 1:11:03
  The
• 1:11:03
  other
• 1:11:03
  thing
• 1:11:03
  that's
• 1:11:04
  really
• 1:11:04
  big
• 1:11:04
  right
• 1:11:04
  now
• 1:11:05
  is
• 1:11:06
  the.
• 1:11:06
  The
• 1:11:07
  reporting
• 1:11:07
  aspect
• 1:11:07
  of
• 1:11:07
  it.
• 1:11:08
  Right.
• 1:11:08
  Like,
• 1:11:08
  data
• 1:11:08
  is
• 1:11:08
  a
• 1:11:08
  huge
• 1:11:09
  thing,
• 1:11:09
  but
• 1:11:10
  data
• 1:11:10
  is
• 1:11:10
  really
• 1:11:10
  hard
• 1:11:10
  because
• 1:11:11
  there's
• 1:11:11
  so
• 1:11:11
  much
• 1:11:11
  of
• 1:11:11
  it.
• 1:11:11
  Like,
• 1:11:12
  where
• 1:11:12
  do
• 1:11:12
  you
• 1:11:12
  start?
• 1:11:12
  And
• 1:11:13
  there's
• 1:11:13
  a
• 1:11:13
  lot
• 1:11:13
  of
• 1:11:13
  retailers.
• 1:11:14
  I
• 1:11:14
  think
• 1:11:14
  you
• 1:11:14
  guys
• 1:11:15
  talk
• 1:11:15
  to
• 1:11:15
  them
• 1:11:15
  on
• 1:11:15
  a
• 1:11:15
  regular
• 1:11:15
  basis.
• 1:11:16
  You're
• 1:11:16
  always
• 1:11:16
  surprised
• 1:11:17
  by
• 1:11:17
  how
• 1:11:18
  many
• 1:11:18
  of
• 1:11:18
  them
• 1:11:18
  are
• 1:11:18
  not
• 1:11:19
  measuring.
• 1:11:19
  Maybe
• 1:11:19
  some
• 1:11:20
  of
• 1:11:20
  the
• 1:11:20
  core
• 1:11:20
  things
• 1:11:20
  that
• 1:11:21
  everybody
• 1:11:21
  thinks
• 1:11:21
  retailers
• 1:11:22
  are
• 1:11:22
  looking
• 1:11:22
  at
• 1:11:23
  inventory
• 1:11:23
  turns.
• 1:11:24
  Like,
• 1:11:24
  what
• 1:11:24
  are
• 1:11:24
  my
• 1:11:24
  weeks
• 1:11:25
  of
• 1:11:25
  supply?
• 1:11:26
  What
• 1:11:26
  is
• 1:11:26
  my
• 1:11:26
  gross
• 1:11:27
  margin?
• 1:11:27
  Right.
• 1:11:27
  Like,
• 1:11:27
  some
• 1:11:28
  of
• 1:11:28
  those
• 1:11:28
  things.
• 1:11:28
  Like,
• 1:11:29
  we
• 1:11:29
  think
• 1:11:29
  every
• 1:11:29
  retailer
• 1:11:30
  is
• 1:11:30
  looking
• 1:11:30
  at
• 1:11:30
  them
• 1:11:30
  the
• 1:11:30
  same
• 1:11:31
  and
• 1:11:31
  they're
• 1:11:31
  not.
• 1:11:32
  And
• 1:11:32
  so
• 1:11:32
  they're
• 1:11:32
  asking,
• 1:11:33
  they're
• 1:11:33
  coming
• 1:11:33
  to
• 1:11:33
  us
• 1:11:33
  just
• 1:11:33
  because
• 1:11:34
  we
• 1:11:34
  live
• 1:11:34
  the
• 1:11:35
  rubber
• 1:11:35
  and
• 1:11:35
  glue
• 1:11:36
  analogy.
• 1:11:36
  We
• 1:11:36
  live
• 1:11:36
  in
• 1:11:36
  the
• 1:11:36
  middle
• 1:11:37
  of
• 1:11:37
  so
• 1:11:37
  many.
• 1:11:37
  What
• 1:11:38
  should
• 1:11:38
  we
• 1:11:38
  do?
• 1:11:38
  Where
• 1:11:39
  should
• 1:11:39
  we
• 1:11:39
  start?
• 1:11:39
  We're
• 1:11:40
  on
• 1:11:40
  this
• 1:11:40
  journey.
• 1:11:40
  We
• 1:11:40
  have
• 1:11:41
  a
• 1:11:41
  very
• 1:11:41
  specific
• 1:11:41
  point.
• 1:11:42
  How
• 1:11:42
  do
• 1:11:42
  we
• 1:11:42
  take
• 1:11:42
  the
• 1:11:42
  next
• 1:11:43
  step
• 1:11:43
  and
• 1:11:43
  the
• 1:11:43
  step
• 1:11:43
  after
• 1:11:44
  that
• 1:11:44
  and
• 1:11:44
  the
• 1:11:44
  step
• 1:11:44
  after
• 1:11:45
  that?
• 1:11:45
  And
• 1:11:45
  how
• 1:11:45
  do
• 1:11:45
  you
• 1:11:45
  tailor
• 1:11:46
  your
• 1:11:46
  approach
• 1:11:46
  to
• 1:11:46
  us?
• 1:11:47
  Because
• 1:11:47
  not
• 1:11:47
  everybody's
• 1:11:48
  the
• 1:11:48
  same.
• 1:11:48
  Everybody
• 1:11:48
  needs
• 1:11:49
  a
• 1:11:49
  little
• 1:11:49
  bit
• 1:11:49
  of
• 1:11:49
  a
• 1:11:49
  different
• 1:11:49
  approach,
• 1:11:50
  and
• 1:11:50
  we
• 1:11:50
  can
• 1:11:51
  kind
• 1:11:51
  of
• 1:11:51
  help
• 1:11:51
  with
• 1:11:51
  that.
• 1:11:51
  So
• 1:11:51
  I'd
• 1:11:51
  say
• 1:11:52
  those
• 1:11:52
  are
• 1:11:52
  the
• 1:11:52
  kind
• 1:11:52
  of
• 1:11:52
  the
• 1:11:52
  two
• 1:11:52
  big
• 1:11:53
  areas
• 1:11:53
  right
• 1:11:53
  now,
• 1:11:53
  Chris.
• 1:11:55
  Well,
• 1:11:55
  one
• 1:11:55
  of
• 1:11:55
  the
• 1:11:55
  things
• 1:11:56
  that
• 1:11:56
  I'm
• 1:11:56
  really
• 1:11:56
  excited
• 1:11:57
  about,
• 1:11:57
  Nick,
• 1:11:57
  is,
• 1:11:58
  and
• 1:11:58
  it
• 1:11:58
  gets
• 1:11:58
  to
• 1:11:59
  what
• 1:11:59
  you
• 1:11:59
  were
• 1:11:59
  talking
• 1:11:59
  about,
• 1:12:00
  the
• 1:12:00
  people
• 1:12:00
  and
• 1:12:01
  process.
• 1:12:01
  As
• 1:12:01
  part
• 1:12:02
  of
• 1:12:02
  all
• 1:12:02
  that
• 1:12:03
  your
• 1:12:03
  team
• 1:12:03
  is
• 1:12:03
  doing
• 1:12:04
  at
• 1:12:04
  sps,
• 1:12:05
  you
• 1:12:06
  have
• 1:12:06
  something
• 1:12:07
  very
• 1:12:07
  special
• 1:12:07
  that
• 1:12:07
  people
• 1:12:08
  can
• 1:12:08
  come
• 1:12:08
  and
• 1:12:08
  see
• 1:12:09
  at
• 1:12:09
  your
• 1:12:09
  booth
• 1:12:09
  at
• 1:12:10
  NRF
• 1:12:10
  this
• 1:12:11
  year.
• 1:12:11
  That
• 1:12:11
  I
• 1:12:11
  imagine,
• 1:12:12
  like
• 1:12:12
  Chris
• 1:12:12
  said,
• 1:12:13
  as
• 1:12:13
  a
• 1:12:13
  product
• 1:12:13
  guide,
• 1:12:13
  this
• 1:12:14
  has
• 1:12:14
  got
• 1:12:14
  to
• 1:12:14
  be
• 1:12:14
  kind
• 1:12:14
  of
• 1:12:14
  your
• 1:12:15
  pride
• 1:12:15
  and
• 1:12:15
  joy.
• 1:12:16
  Why
• 1:12:16
  don't
• 1:12:16
  you
• 1:12:16
  share
• 1:12:17
  a
• 1:12:17
  little
• 1:12:17
  bit
• 1:12:17
  with
• 1:12:17
  our
• 1:12:18
  listeners
• 1:12:18
  what
• 1:12:18
  they
• 1:12:19
  can
• 1:12:19
  see
• 1:12:20
  when
• 1:12:20
  they
• 1:12:20
  stop
• 1:12:20
  by
• 1:12:21
  the
• 1:12:21
  SPS
• 1:12:21
  booth
• 1:12:21
  at
• 1:12:22
  nrf?
• 1:12:23
  Yeah,
• 1:12:23
  we're
• 1:12:23
  super.
• 1:12:24
  We're
• 1:12:24
  super
• 1:12:24
  stoked
• 1:12:25
  this
• 1:12:25
  year,
• 1:12:25
  and
• 1:12:26
  I'm
• 1:12:26
  glad
• 1:12:26
  you
• 1:12:27
  guys
• 1:12:27
  had
• 1:12:27
  a
• 1:12:27
  great
• 1:12:27
  time
• 1:12:27
  with
• 1:12:27
  it
• 1:12:28
  so
• 1:12:28
  far.
• 1:12:29
  We're
• 1:12:30
  going
• 1:12:30
  to
• 1:12:30
  have
• 1:12:30
  a
• 1:12:30
  little
• 1:12:30
  bit
• 1:12:30
  of
• 1:12:31
  augmented
• 1:12:31
  virtual
• 1:12:32
  reality
• 1:12:32
  experience
• 1:12:33
  at
• 1:12:33
  the
• 1:12:33
  booth
• 1:12:33
  this
• 1:12:33
  year.
• 1:12:34
  And
• 1:12:34
  the
• 1:12:34
  whole
• 1:12:35
  intent
• 1:12:35
  is
• 1:12:36
  to
• 1:12:36
  kind
• 1:12:36
  of
• 1:12:36
  show
• 1:12:37
  a
• 1:12:37
  lot
• 1:12:38
  of
• 1:12:38
  the
• 1:12:38
  customers,
• 1:12:39
  people
• 1:12:39
  that
• 1:12:39
  have
• 1:12:39
  interest.
• 1:12:40
  Like,
• 1:12:40
  what
• 1:12:40
  does
• 1:12:40
  it
• 1:12:40
  look
• 1:12:41
  like
• 1:12:41
  to
• 1:12:41
  live
• 1:12:41
  in
• 1:12:41
  the
• 1:12:41
  world
• 1:12:42
  of
• 1:12:43
  a
• 1:12:43
  distribution
• 1:12:44
  center
• 1:12:44
  or
• 1:12:45
  a
• 1:12:45
  warehouse
• 1:12:46
  environment?
• 1:12:47
  And
• 1:12:47
  what
• 1:12:47
  does
• 1:12:47
  that
• 1:12:47
  look
• 1:12:48
  like
• 1:12:48
  without
• 1:12:49
  that
• 1:12:49
  visibility,
• 1:12:50
  without
• 1:12:50
  that
• 1:12:50
  collaboration
• 1:12:51
  from
• 1:12:51
  your
• 1:12:51
  suppliers?
• 1:12:52
  And
• 1:12:52
  then
• 1:12:53
  what
• 1:12:53
  does
• 1:12:53
  it
• 1:12:53
  look
• 1:12:53
  like
• 1:12:54
  post
• 1:12:54
  having
• 1:12:55
  that
• 1:12:55
  visibility
• 1:12:55
  and
• 1:12:55
  post
• 1:12:56
  having
• 1:12:56
  that
• 1:12:56
  collaboration
• 1:12:57
  and
• 1:12:57
  the
• 1:12:58
  difference
• 1:12:58
  it
• 1:12:58
  makes?
• 1:12:59
  I
• 1:12:59
  think
• 1:12:59
  the
• 1:12:59
  beautiful
• 1:13:00
  thing
• 1:13:00
  is
• 1:13:01
  you
• 1:13:01
  can
• 1:13:01
  easily
• 1:13:02
  touch
• 1:13:02
  and
• 1:13:02
  feel
• 1:13:03
  a
• 1:13:03
  dock
• 1:13:03
  Getting
• 1:13:04
  super
• 1:13:04
  backed
• 1:13:04
  up
• 1:13:04
  because
• 1:13:05
  you
• 1:13:05
  didn't
• 1:13:05
  know
• 1:13:05
  that
• 1:13:05
  stuff
• 1:13:06
  was
• 1:13:06
  coming
• 1:13:06
  or
• 1:13:06
  that
• 1:13:06
  stuff
• 1:13:07
  came
• 1:13:07
  and
• 1:13:07
  it
• 1:13:07
  wasn't
• 1:13:07
  the
• 1:13:08
  right
• 1:13:08
  stuff
• 1:13:08
  or
• 1:13:08
  whatever
• 1:13:09
  it
• 1:13:09
  might
• 1:13:09
  be,
• 1:13:09
  versus,
• 1:13:10
  hey,
• 1:13:10
  I
• 1:13:11
  knew
• 1:13:11
  it
• 1:13:11
  was
• 1:13:11
  coming.
• 1:13:12
  It
• 1:13:12
  was
• 1:13:12
  expected.
• 1:13:13
  I
• 1:13:13
  can
• 1:13:13
  now
• 1:13:13
  scan
• 1:13:13
  it
• 1:13:14
  and
• 1:13:14
  receive
• 1:13:14
  it
• 1:13:14
  in
• 1:13:14
  and
• 1:13:14
  it
• 1:13:15
  goes
• 1:13:15
  a
• 1:13:15
  lot
• 1:13:15
  faster.
• 1:13:16
  But
• 1:13:16
  the
• 1:13:16
  amazing
• 1:13:17
  part
• 1:13:17
  is
• 1:13:17
  what
• 1:13:17
  that
• 1:13:18
  drives,
• 1:13:18
  is
• 1:13:18
  it
• 1:13:18
  drives
• 1:13:18
  a
• 1:13:19
  conversation
• 1:13:19
  of
• 1:13:19
  that
• 1:13:20
  is
• 1:13:20
  a
• 1:13:20
  very
• 1:13:20
  tangible
• 1:13:20
  experience.
• 1:13:21
  What
• 1:13:22
  are
• 1:13:22
  all
• 1:13:22
  the
• 1:13:22
  intangible
• 1:13:22
  things
• 1:13:23
  that
• 1:13:23
  happened
• 1:13:23
  before?
• 1:13:24
  Right.
• 1:13:24
  Well,
• 1:13:24
  because
• 1:13:24
  I
• 1:13:25
  know
• 1:13:25
  what's
• 1:13:25
  coming,
• 1:13:26
  I
• 1:13:26
  maybe
• 1:13:26
  don't
• 1:13:26
  have
• 1:13:26
  to
• 1:13:27
  buy
• 1:13:27
  as
• 1:13:27
  much,
• 1:13:27
  which
• 1:13:28
  allows
• 1:13:28
  me
• 1:13:28
  to
• 1:13:28
  spend
• 1:13:29
  that
• 1:13:29
  open
• 1:13:29
  to
• 1:13:29
  buy
• 1:13:29
  on
• 1:13:30
  something
• 1:13:30
  else.
• 1:13:30
  It
• 1:13:30
  allows
• 1:13:30
  me
• 1:13:31
  to
• 1:13:31
  carry
• 1:13:31
  less
• 1:13:31
  inventory.
• 1:13:32
  We
• 1:13:32
  all
• 1:13:32
  know
• 1:13:33
  inventory
• 1:13:33
  equals
• 1:13:33
  cash.
• 1:13:34
  And
• 1:13:34
  in
• 1:13:34
  this
• 1:13:34
  world
• 1:13:35
  nowadays,
• 1:13:35
  the
• 1:13:36
  more
• 1:13:36
  of
• 1:13:36
  that
• 1:13:36
  or
• 1:13:36
  the
• 1:13:36
  less
• 1:13:36
  of
• 1:13:37
  the
• 1:13:37
  inventory
• 1:13:37
  I
• 1:13:37
  have
• 1:13:37
  to
• 1:13:37
  carry
• 1:13:38
  and
• 1:13:38
  the
• 1:13:38
  more
• 1:13:38
  cash
• 1:13:38
  I
• 1:13:38
  can
• 1:13:39
  have
• 1:13:39
  to
• 1:13:39
  maybe
• 1:13:39
  diversify,
• 1:13:40
  open
• 1:13:40
  a
• 1:13:40
  new
• 1:13:40
  store,
• 1:13:41
  try
• 1:13:41
  new
• 1:13:41
  things
• 1:13:42
  is
• 1:13:42
  better.
• 1:13:42
  And
• 1:13:43
  so
• 1:13:43
  that
• 1:13:43
  experience
• 1:13:44
  is
• 1:13:44
  really
• 1:13:44
  to
• 1:13:44
  draw
• 1:13:45
  out
• 1:13:45
  something
• 1:13:46
  you
• 1:13:46
  can
• 1:13:46
  touch
• 1:13:46
  and
• 1:13:46
  feel
• 1:13:47
  by
• 1:13:47
  having
• 1:13:47
  that
• 1:13:47
  collaboration.
• 1:13:48
  And
• 1:13:48
  then
• 1:13:48
  the
• 1:13:48
  broader
• 1:13:49
  conversation
• 1:13:49
  of
• 1:13:49
  how
• 1:13:49
  does
• 1:13:50
  that
• 1:13:50
  impact
• 1:13:50
  further
• 1:13:51
  upstream
• 1:13:51
  and
• 1:13:51
  further
• 1:13:51
  downstream
• 1:13:52
  of
• 1:13:52
  all
• 1:13:52
  of
• 1:13:52
  your
• 1:13:52
  operations
• 1:13:53
  and
• 1:13:53
  your
• 1:13:53
  business
• 1:13:54
  goals
• 1:13:54
  in
• 1:13:54
  order
• 1:13:54
  to,
• 1:13:54
  you
• 1:13:55
  know,
• 1:13:55
  really
• 1:13:55
  operate
• 1:13:56
  more
• 1:13:56
  efficiently
• 1:13:56
  and
• 1:13:56
  hopefully
• 1:13:56
  add
• 1:13:57
  a
• 1:13:57
  couple
• 1:13:57
  points
• 1:13:57
  of
• 1:13:57
  gross
• 1:13:57
  margin
• 1:13:58
  and
• 1:13:58
  also
• 1:13:58
  make
• 1:13:58
  sure
• 1:13:59
  the
• 1:13:59
  product
• 1:13:59
  gets
• 1:13:59
  to
• 1:13:59
  the
• 1:13:59
  shelves
• 1:14:00
  in
• 1:14:00
  the
• 1:14:00
  right
• 1:14:00
  speed,
• 1:14:00
  in
• 1:14:00
  the
• 1:14:01
  right
• 1:14:01
  place
• 1:14:01
  in
• 1:14:01
  order
• 1:14:01
  to
• 1:14:01
  make
• 1:14:02
  those
• 1:14:02
  sales,
• 1:14:02
  which,
• 1:14:02
  of
• 1:14:02
  course
• 1:14:03
  is
• 1:14:03
  most
• 1:14:03
  important.
• 1:14:04
  Now,
• 1:14:05
  Nick,
• 1:14:05
  I
• 1:14:05
  know
• 1:14:05
  Ann
• 1:14:05
  and
• 1:14:05
  I.
• 1:14:06
  Ann
• 1:14:06
  and
• 1:14:06
  I
• 1:14:06
  got
• 1:14:06
  to
• 1:14:06
  see
• 1:14:06
  this
• 1:14:07
  demo
• 1:14:07
  live
• 1:14:07
  in
• 1:14:08
  Minneapolis
• 1:14:08
  because
• 1:14:08
  it's
• 1:14:08
  at
• 1:14:08
  your
• 1:14:09
  headquarters
• 1:14:09
  too.
• 1:14:09
  And
• 1:14:10
  yeah,
• 1:14:10
  it
• 1:14:10
  was
• 1:14:10
  pretty.
• 1:14:11
  It
• 1:14:11
  was
• 1:14:11
  pretty
• 1:14:11
  sweet.
• 1:14:12
  So
• 1:14:12
  I'm
• 1:14:12
  curious
• 1:14:12
  though,
• 1:14:12
  like,
• 1:14:13
  because
• 1:14:13
  you
• 1:14:14
  undoubtedly,
• 1:14:14
  you've
• 1:14:14
  taken
• 1:14:14
  retailers
• 1:14:15
  through
• 1:14:15
  it
• 1:14:15
  too,
• 1:14:15
  at
• 1:14:16
  this
• 1:14:16
  point,
• 1:14:16
  you're
• 1:14:16
  going
• 1:14:16
  to
• 1:14:16
  show
• 1:14:16
  it
• 1:14:17
  off
• 1:14:17
  at
• 1:14:17
  NRF
• 1:14:17
  anymore.
• 1:14:18
  What
• 1:14:18
  are
• 1:14:18
  some
• 1:14:18
  of
• 1:14:18
  the
• 1:14:18
  retailers
• 1:14:18
  who
• 1:14:18
  have
• 1:14:19
  seen
• 1:14:19
  it
• 1:14:19
  saying
• 1:14:19
  to
• 1:14:20
  you
• 1:14:20
  when
• 1:14:20
  they.
• 1:14:20
  When
• 1:14:20
  they
• 1:14:21
  go
• 1:14:21
  through
• 1:14:21
  the
• 1:14:21
  experience?
• 1:14:22
  Yeah,
• 1:14:22
  you
• 1:14:23
  know,
• 1:14:23
  I.
• 1:14:23
  What's
• 1:14:24
  so
• 1:14:24
  cool
• 1:14:24
  is,
• 1:14:25
  I
• 1:14:25
  think
• 1:14:25
  we're
• 1:14:25
  all
• 1:14:25
  guilty
• 1:14:26
  of
• 1:14:26
  this
• 1:14:26
  sometimes
• 1:14:26
  is.
• 1:14:27
  Is
• 1:14:27
  you.
• 1:14:28
  You
• 1:14:28
  in
• 1:14:28
  your
• 1:14:28
  head,
• 1:14:28
  you
• 1:14:29
  build
• 1:14:29
  up
• 1:14:29
  this
• 1:14:29
  experience
• 1:14:30
  of
• 1:14:30
  what
• 1:14:30
  it's
• 1:14:30
  like
• 1:14:30
  to
• 1:14:30
  work
• 1:14:30
  in
• 1:14:31
  that
• 1:14:31
  environment.
• 1:14:31
  Right.
• 1:14:31
  But
• 1:14:32
  I
• 1:14:32
  think
• 1:14:32
  a
• 1:14:32
  lot
• 1:14:32
  of
• 1:14:32
  people,
• 1:14:33
  you
• 1:14:33
  know,
• 1:14:33
  maybe
• 1:14:34
  whether
• 1:14:34
  it
• 1:14:34
  be
• 1:14:34
  buying
• 1:14:35
  vendor
• 1:14:35
  operations,
• 1:14:36
  whatever
• 1:14:36
  that
• 1:14:36
  are
• 1:14:36
  interacting
• 1:14:37
  with
• 1:14:37
  their
• 1:14:37
  suppliers
• 1:14:37
  every
• 1:14:37
  day
• 1:14:38
  or
• 1:14:38
  holding
• 1:14:38
  accountable,
• 1:14:39
  we
• 1:14:39
  don't
• 1:14:39
  spend
• 1:14:39
  a
• 1:14:40
  lot
• 1:14:40
  of
• 1:14:40
  time
• 1:14:40
  inside
• 1:14:40
  the
• 1:14:41
  distribution
• 1:14:41
  center.
• 1:14:41
  Right.
• 1:14:42
  And
• 1:14:42
  what
• 1:14:42
  that
• 1:14:42
  looks
• 1:14:42
  like.
• 1:14:43
  And
• 1:14:43
  so
• 1:14:43
  I
• 1:14:43
  think
• 1:14:43
  when
• 1:14:44
  you
• 1:14:44
  actually
• 1:14:44
  have
• 1:14:44
  to
• 1:14:45
  feel
• 1:14:45
  the
• 1:14:46
  pain
• 1:14:46
  and
• 1:14:46
  break
• 1:14:47
  a
• 1:14:47
  sweat
• 1:14:47
  counting
• 1:14:48
  really
• 1:14:48
  silly
• 1:14:49
  colored
• 1:14:49
  earphones
• 1:14:49
  and
• 1:14:50
  they
• 1:14:50
  were
• 1:14:50
  all
• 1:14:50
  mixed
• 1:14:51
  up
• 1:14:51
  together
• 1:14:51
  and
• 1:14:51
  everything,
• 1:14:51
  it
• 1:14:51
  gives
• 1:14:52
  you
• 1:14:52
  an
• 1:14:52
  appreciation
• 1:14:53
  of,
• 1:14:53
  you
• 1:14:53
  know
• 1:14:53
  what,
• 1:14:53
  there's
• 1:14:54
  a
• 1:14:54
  lot
• 1:14:54
  of
• 1:14:54
  things
• 1:14:55
  that
• 1:14:55
  maybe
• 1:14:55
  we
• 1:14:55
  should
• 1:14:55
  be
• 1:14:55
  doing
• 1:14:56
  a
• 1:14:56
  little
• 1:14:56
  bit
• 1:14:56
  better
• 1:14:56
  at
• 1:14:57
  collaborating
• 1:14:57
  with
• 1:14:57
  or.
• 1:14:57
  Man,
• 1:14:58
  there's
• 1:14:58
  got
• 1:14:58
  to
• 1:14:58
  be
• 1:14:58
  a
• 1:14:58
  better
• 1:14:59
  way.
• 1:14:59
  And
• 1:14:59
  so
• 1:14:59
  I
• 1:15:00
  think,
• 1:15:00
  I
• 1:15:00
  think
• 1:15:00
  it's
• 1:15:00
  usually
• 1:15:01
  an
• 1:15:01
  eye
• 1:15:01
  opening
• 1:15:01
  experience
• 1:15:02
  or
• 1:15:03
  it's
• 1:15:03
  a
• 1:15:03
  validation,
• 1:15:04
  Chris,
• 1:15:04
  of
• 1:15:04
  like,
• 1:15:04
  you
• 1:15:05
  know
• 1:15:05
  what?
• 1:15:05
  It
• 1:15:05
  is
• 1:15:05
  painful.
• 1:15:06
  What
• 1:15:06
  we
• 1:15:06
  do
• 1:15:06
  is
• 1:15:07
  hard.
• 1:15:07
  You
• 1:15:07
  guys
• 1:15:07
  get
• 1:15:08
  it
• 1:15:08
  right?
• 1:15:08
  Like,
• 1:15:08
  it
• 1:15:09
  is.
• 1:15:09
  I
• 1:15:09
  think
• 1:15:09
  a
• 1:15:10
  lot
• 1:15:10
  of
• 1:15:10
  consumers
• 1:15:11
  out
• 1:15:11
  there
• 1:15:11
  think
• 1:15:12
  that,
• 1:15:12
  hey,
• 1:15:12
  these
• 1:15:12
  retailers,
• 1:15:13
  they
• 1:15:13
  just
• 1:15:13
  order
• 1:15:13
  this
• 1:15:13
  stuff,
• 1:15:14
  it
• 1:15:14
  shows
• 1:15:14
  up
• 1:15:14
  in
• 1:15:14
  the
• 1:15:14
  store,
• 1:15:14
  I
• 1:15:15
  walk
• 1:15:15
  in
• 1:15:15
  or
• 1:15:15
  I
• 1:15:15
  go
• 1:15:15
  online
• 1:15:16
  and
• 1:15:16
  I
• 1:15:16
  buy
• 1:15:16
  it
• 1:15:16
  and
• 1:15:16
  it's
• 1:15:16
  perfect.
• 1:15:17
  Actually,
• 1:15:18
  no,
• 1:15:18
  retail
• 1:15:18
  is
• 1:15:18
  really
• 1:15:18
  hard.
• 1:15:19
  Right.
• 1:15:19
  Like,
• 1:15:19
  there's
• 1:15:19
  a
• 1:15:20
  lot
• 1:15:20
  of
• 1:15:20
  steps
• 1:15:20
  along
• 1:15:20
  the
• 1:15:21
  way
• 1:15:21
  that
• 1:15:21
  things
• 1:15:21
  can
• 1:15:22
  go
• 1:15:22
  wrong.
• 1:15:22
  And
• 1:15:23
  if
• 1:15:23
  I
• 1:15:23
  can
• 1:15:23
  do
• 1:15:23
  anything
• 1:15:24
  to
• 1:15:24
  make
• 1:15:24
  sure
• 1:15:24
  those
• 1:15:25
  steps
• 1:15:25
  flow
• 1:15:25
  a
• 1:15:25
  little
• 1:15:25
  bit
• 1:15:26
  better,
• 1:15:26
  I
• 1:15:26
  want
• 1:15:26
  to
• 1:15:27
  go
• 1:15:27
  do
• 1:15:27
  that.
• 1:15:27
  And
• 1:15:28
  if
• 1:15:28
  there's
• 1:15:28
  a
• 1:15:28
  third
• 1:15:28
  party
• 1:15:29
  out
• 1:15:29
  there
• 1:15:29
  that
• 1:15:29
  can
• 1:15:29
  help
• 1:15:29
  me
• 1:15:29
  that
• 1:15:30
  gets
• 1:15:30
  my
• 1:15:30
  business,
• 1:15:30
  that
• 1:15:31
  can
• 1:15:31
  come
• 1:15:31
  in
• 1:15:31
  and
• 1:15:31
  make
• 1:15:31
  recommendations,
• 1:15:32
  I
• 1:15:33
  think
• 1:15:33
  they're
• 1:15:33
  going
• 1:15:33
  to
• 1:15:33
  be
• 1:15:33
  a
• 1:15:33
  great
• 1:15:34
  partner.
• 1:15:34
  So
• 1:15:35
  it's
• 1:15:35
  amazing
• 1:15:35
  to
• 1:15:36
  see
• 1:15:36
  the
• 1:15:36
  eye
• 1:15:36
  opening
• 1:15:36
  experience.
• 1:15:37
  I
• 1:15:37
  think
• 1:15:37
  for
• 1:15:37
  most
• 1:15:37
  of
• 1:15:37
  our
• 1:15:37
  customers
• 1:15:38
  that
• 1:15:38
  go
• 1:15:38
  through
• 1:15:38
  it.
• 1:15:39
  For
• 1:15:39
  sure.
• 1:15:39
  Yeah.
• 1:15:40
  Somebody
• 1:15:40
  when
• 1:15:40
  we
• 1:15:40
  were
• 1:15:40
  at
• 1:15:41
  SPS
• 1:15:41
  mentioned
• 1:15:42
  to
• 1:15:42
  us
• 1:15:42
  like,
• 1:15:42
  re,
• 1:15:43
  there's
• 1:15:43
  retailers
• 1:15:44
  that
• 1:15:44
  come
• 1:15:44
  through
• 1:15:44
  this
• 1:15:45
  demo
• 1:15:45
  that
• 1:15:45
  are
• 1:15:45
  like,
• 1:15:46
  oh,
• 1:15:46
  can
• 1:15:46
  you
• 1:15:46
  build
• 1:15:47
  this
• 1:15:47
  for
• 1:15:47
  us?
• 1:15:47
  And
• 1:15:48
  SPS
• 1:15:48
  is
• 1:15:48
  like,
• 1:15:49
  you
• 1:15:49
  know,
• 1:15:49
  you
• 1:15:49
  have,
• 1:15:50
  you
• 1:15:50
  have
• 1:15:51
  a
• 1:15:51
  dc
• 1:15:51
  like
• 1:15:52
  you.
• 1:15:52
  Have
• 1:15:52
  an
• 1:15:52
  actual
• 1:15:53
  warehouse.
• 1:15:54
  But
• 1:15:54
  it
• 1:15:54
  just
• 1:15:54
  sometimes
• 1:15:55
  takes.
• 1:15:55
  Takes
• 1:15:56
  getting
• 1:15:56
  outside
• 1:15:57
  of
• 1:15:57
  your.
• 1:15:58
  Outside
• 1:15:58
  of
• 1:15:58
  your
• 1:15:59
  comfort
• 1:15:59
  zone
• 1:16:00
  and
• 1:16:00
  four
• 1:16:01
  walls
• 1:16:01
  to
• 1:16:01
  be
• 1:16:02
  able
• 1:16:02
  to
• 1:16:02
  do
• 1:16:02
  that.
• 1:16:02
  Totally.
• 1:16:03
  Yes.
• 1:16:03
  Okay,
• 1:16:04
  Nick,
• 1:16:04
  we're
• 1:16:05
  closing
• 1:16:05
  it
• 1:16:05
  out
• 1:16:05
  with
• 1:16:06
  our
• 1:16:06
  favorite
• 1:16:06
  question
• 1:16:07
  to
• 1:16:07
  ask
• 1:16:07
  people
• 1:16:07
  today.
• 1:16:08
  What
• 1:16:08
  is
• 1:16:08
  your
• 1:16:09
  favorite
• 1:16:09
  thing
• 1:16:09
  to
• 1:16:09
  do
• 1:16:10
  in
• 1:16:10
  New
• 1:16:10
  York
• 1:16:11
  while
• 1:16:11
  you're
• 1:16:11
  out
• 1:16:11
  there
• 1:16:11
  for
• 1:16:11
  nrf?
• 1:16:13
  Yeah,
• 1:16:13
  I
• 1:16:13
  mean,
• 1:16:13
  obviously
• 1:16:14
  we're
• 1:16:14
  out
• 1:16:14
  there
• 1:16:14
  for
• 1:16:14
  nrf.
• 1:16:15
  Nrf
• 1:16:15
  right
• 1:16:15
  after
• 1:16:15
  Christmas
• 1:16:16
  season.
• 1:16:16
  I
• 1:16:16
  think
• 1:16:17
  everybody's,
• 1:16:17
  you
• 1:16:17
  know,
• 1:16:18
  taking
• 1:16:18
  a
• 1:16:18
  little
• 1:16:18
  bit
• 1:16:18
  of
• 1:16:18
  time
• 1:16:18
  to
• 1:16:19
  refresh
• 1:16:19
  and
• 1:16:19
  get
• 1:16:20
  jazzed
• 1:16:20
  up.
• 1:16:20
  So
• 1:16:20
  I
• 1:16:20
  get
• 1:16:21
  super
• 1:16:21
  jazzed
• 1:16:22
  to
• 1:16:22
  have
• 1:16:22
  a
• 1:16:22
  bunch
• 1:16:22
  of
• 1:16:22
  people
• 1:16:22
  in
• 1:16:22
  one
• 1:16:23
  space
• 1:16:23
  that
• 1:16:23
  you
• 1:16:23
  can
• 1:16:23
  talk
• 1:16:23
  to,
• 1:16:24
  see
• 1:16:24
  the
• 1:16:24
  creativity
• 1:16:24
  of
• 1:16:25
  the
• 1:16:25
  boost
• 1:16:25
  like
• 1:16:25
  that.
• 1:16:26
  That's
• 1:16:26
  super
• 1:16:26
  good.
• 1:16:26
  Obviously
• 1:16:27
  that's
• 1:16:27
  a
• 1:16:27
  very
• 1:16:27
  cheesy
• 1:16:28
  answer
• 1:16:28
  because
• 1:16:28
  we're
• 1:16:28
  all
• 1:16:28
  there
• 1:16:28
  for
• 1:16:28
  interrupt.
• 1:16:30
  I
• 1:16:30
  love
• 1:16:30
  New
• 1:16:31
  York
• 1:16:31
  because
• 1:16:31
  one
• 1:16:31
  thing
• 1:16:31
  that's
• 1:16:32
  very
• 1:16:32
  sentimental
• 1:16:33
  about
• 1:16:33
  New
• 1:16:33
  York
• 1:16:34
  is,
• 1:16:34
  is
• 1:16:34
  the
• 1:16:34
  911
• 1:16:35
  stuff
• 1:16:35
  out
• 1:16:35
  there.
• 1:16:35
  Right.
• 1:16:36
  Like,
• 1:16:36
  I
• 1:16:36
  think
• 1:16:36
  there's
• 1:16:37
  very
• 1:16:37
  few
• 1:16:37
  things
• 1:16:37
  that
• 1:16:38
  change
• 1:16:38
  your
• 1:16:38
  world
• 1:16:39
  being
• 1:16:40
  a
• 1:16:40
  little
• 1:16:40
  bit
• 1:16:40
  in
• 1:16:41
  the
• 1:16:41
  firefighter
• 1:16:41
  world
• 1:16:42
  too.
• 1:16:42
  It
• 1:16:42
  has
• 1:16:42
  a
• 1:16:42
  little
• 1:16:42
  extra
• 1:16:43
  special
• 1:16:43
  spot
• 1:16:44
  for
• 1:16:44
  me.
• 1:16:44
  But
• 1:16:45
  I
• 1:16:45
  think
• 1:16:45
  that
• 1:16:45
  there
• 1:16:45
  is
• 1:16:46
  very
• 1:16:46
  few
• 1:16:46
  spots
• 1:16:46
  in
• 1:16:46
  the
• 1:16:46
  United
• 1:16:47
  States
• 1:16:47
  that
• 1:16:47
  have
• 1:16:47
  as
• 1:16:47
  much
• 1:16:48
  history
• 1:16:48
  and
• 1:16:49
  global
• 1:16:49
  context
• 1:16:50
  as
• 1:16:50
  that
• 1:16:50
  place.
• 1:16:50
  And
• 1:16:51
  so
• 1:16:51
  if
• 1:16:51
  people
• 1:16:51
  haven't
• 1:16:52
  been
• 1:16:52
  there,
• 1:16:52
  although
• 1:16:53
  it
• 1:16:53
  might
• 1:16:53
  be
• 1:16:53
  a
• 1:16:53
  little
• 1:16:53
  cold
• 1:16:53
  in
• 1:16:53
  January
• 1:16:54
  to
• 1:16:54
  go
• 1:16:54
  visit
• 1:16:55
  that
• 1:16:55
  experience,
• 1:16:55
  but
• 1:16:56
  I
• 1:16:56
  think
• 1:16:56
  New
• 1:16:57
  York
• 1:16:57
  is
• 1:16:57
  a
• 1:16:57
  special
• 1:16:58
  place
• 1:16:58
  for
• 1:16:58
  that.
• 1:16:58
  I
• 1:16:58
  mean,
• 1:16:58
  obviously
• 1:16:59
  the
• 1:16:59
  people
• 1:16:59
  the
• 1:16:59
  food,
• 1:17:00
  I
• 1:17:00
  love
• 1:17:00
  pizza.
• 1:17:00
  So
• 1:17:01
  New
• 1:17:01
  York's
• 1:17:01
  a
• 1:17:01
  great
• 1:17:01
  place,
• 1:17:01
  but
• 1:17:02
  so
• 1:17:02
  I
• 1:17:02
  think.
• 1:17:02
  I
• 1:17:03
  think
• 1:17:03
  that
• 1:17:03
  that,
• 1:17:03
  for
• 1:17:03
  me,
• 1:17:03
  is
• 1:17:04
  a
• 1:17:04
  great
• 1:17:04
  way
• 1:17:04
  to
• 1:17:04
  get
• 1:17:04
  out
• 1:17:04
  there
• 1:17:05
  and
• 1:17:05
  go
• 1:17:05
  see
• 1:17:05
  something
• 1:17:05
  that
• 1:17:05
  is
• 1:17:06
  unique
• 1:17:06
  to
• 1:17:06
  New
• 1:17:07
  York
• 1:17:07
  while
• 1:17:07
  you're
• 1:17:07
  there
• 1:17:07
  at
• 1:17:07
  NRF
• 1:17:08
  and
• 1:17:08
  experiencing
• 1:17:08
  that.
• 1:17:09
  Well
• 1:17:09
  said,
• 1:17:09
  Nick.
• 1:17:10
  Yeah,
• 1:17:10
  I
• 1:17:10
  actually
• 1:17:10
  have
• 1:17:10
  not
• 1:17:11
  seen
• 1:17:11
  that
• 1:17:11
  experience
• 1:17:11
  yet,
• 1:17:12
  so
• 1:17:12
  I
• 1:17:12
  got
• 1:17:12
  to
• 1:17:12
  put
• 1:17:12
  that
• 1:17:12
  on
• 1:17:13
  top
• 1:17:13
  of
• 1:17:13
  my.
• 1:17:13
  On
• 1:17:14
  my
• 1:17:14
  bucket
• 1:17:14
  list
• 1:17:14
  next
• 1:17:15
  time
• 1:17:15
  I'm
• 1:17:15
  in
• 1:17:15
  New
• 1:17:15
  York.
• 1:17:15
  So
• 1:17:16
  thanks
• 1:17:16
  for
• 1:17:16
  bringing
• 1:17:16
  that
• 1:17:16
  up.
• 1:17:17
  Yeah.
• 1:17:17
  All
• 1:17:17
  right.
• 1:17:17
  And
• 1:17:17
  Nick,
• 1:17:18
  before
• 1:17:18
  we
• 1:17:18
  let
• 1:17:18
  you
• 1:17:18
  go,
• 1:17:19
  if
• 1:17:19
  people
• 1:17:19
  want
• 1:17:19
  to
• 1:17:19
  stop
• 1:17:20
  by,
• 1:17:20
  get
• 1:17:21
  in
• 1:17:21
  touch
• 1:17:21
  with
• 1:17:21
  you,
• 1:17:22
  stop
• 1:17:22
  by
• 1:17:22
  the
• 1:17:22
  booth
• 1:17:22
  at
• 1:17:22
  nrf.
• 1:17:23
  Where
• 1:17:23
  do
• 1:17:23
  they
• 1:17:23
  go?
• 1:17:24
  What's
• 1:17:24
  the
• 1:17:24
  location?
• 1:17:25
  We
• 1:17:26
  are
• 1:17:26
  in
• 1:17:26
  booth
• 1:17:26
  6757.
• 1:17:28
  We'll
• 1:17:29
  have
• 1:17:29
  a
• 1:17:29
  beautiful
• 1:17:29
  blue
• 1:17:30
  banner
• 1:17:30
  up
• 1:17:30
  hanging
• 1:17:30
  from
• 1:17:31
  the
• 1:17:31
  ceiling
• 1:17:31
  to
• 1:17:31
  come
• 1:17:31
  find
• 1:17:32
  us,
• 1:17:32
  and
• 1:17:32
  hopefully
• 1:17:33
  there'll
• 1:17:33
  be
• 1:17:33
  lots
• 1:17:33
  of
• 1:17:33
  good
• 1:17:33
  dialogue
• 1:17:34
  and
• 1:17:34
  AR
• 1:17:35
  VR
• 1:17:35
  experiences
• 1:17:36
  going
• 1:17:36
  on
• 1:17:36
  all
• 1:17:36
  around.
• 1:17:38
  Awesome.
• 1:17:38
  Thanks,
• 1:17:39
  man.
• 1:17:39
  Great
• 1:17:39
  time.
• 1:17:40
  Appreciate
• 1:17:40
  it.
• 1:17:41
  Joining
• 1:17:41
  us
• 1:17:41
  once
• 1:17:42
  again
• 1:17:42
  is
• 1:17:42
  Aptos
• 1:17:43
  VP
• 1:17:44
  of
• 1:17:44
  Strategy
• 1:17:45
  and
• 1:17:45
  Product,
• 1:17:45
  Nikki
• 1:17:46
  Baird.
• 1:17:46
  Nikki,
• 1:17:47
  welcome
• 1:17:47
  to
• 1:17:47
  omnitalk.
• 1:17:48
  Welcome
• 1:17:48
  back
• 1:17:49
  to
• 1:17:49
  omnitalk.
• 1:17:49
  Actually,
• 1:17:50
  we've
• 1:17:50
  talked
• 1:17:51
  to
• 1:17:51
  you
• 1:17:51
  before.
• 1:17:52
  Yes,
• 1:17:52
  thanks
• 1:17:53
  for
• 1:17:53
  having
• 1:17:53
  me
• 1:17:53
  back.
• 1:17:54
  I.
• 1:17:54
  I
• 1:17:54
  love
• 1:17:54
  talking
• 1:17:55
  to
• 1:17:55
  you
• 1:17:55
  guys.
• 1:17:56
  Yeah,
• 1:17:57
  we
• 1:17:57
  love
• 1:17:57
  talking
• 1:17:57
  to
• 1:17:57
  you
• 1:17:57
  too,
• 1:17:58
  Nikki.
• 1:17:58
  Well,
• 1:17:59
  let's
• 1:17:59
  get
• 1:17:59
  started.
• 1:17:59
  Let's
• 1:17:59
  get
• 1:18:00
  right
• 1:18:00
  to
• 1:18:00
  it.
• 1:18:01
  So,
• 1:18:01
  quick
• 1:18:01
  background,
• 1:18:02
  like,
• 1:18:02
  let's
• 1:18:02
  do
• 1:18:02
  a
• 1:18:02
  quick
• 1:18:03
  background
• 1:18:03
  on
• 1:18:03
  aptos.
• 1:18:04
  Like,
• 1:18:04
  what
• 1:18:04
  is
• 1:18:04
  it.
• 1:18:04
  What
• 1:18:04
  is
• 1:18:05
  it
• 1:18:05
  specialized
• 1:18:05
  in?
• 1:18:06
  And.
• 1:18:06
  And
• 1:18:06
  who
• 1:18:06
  are
• 1:18:06
  some
• 1:18:06
  of
• 1:18:06
  the
• 1:18:06
  clients
• 1:18:07
  that
• 1:18:07
  you
• 1:18:07
  work
• 1:18:07
  with?
• 1:18:08
  Yep.
• 1:18:09
  Aptos
• 1:18:09
  is
• 1:18:10
  an
• 1:18:10
  enterprise
• 1:18:10
  software
• 1:18:10
  provider.
• 1:18:11
  We're
• 1:18:11
  focused
• 1:18:12
  on
• 1:18:12
  unified
• 1:18:13
  commerce,
• 1:18:13
  which
• 1:18:13
  I
• 1:18:14
  know
• 1:18:14
  has
• 1:18:14
  a
• 1:18:14
  lot
• 1:18:14
  of
• 1:18:15
  potential
• 1:18:15
  baggage
• 1:18:16
  or
• 1:18:16
  multiple
• 1:18:16
  meanings
• 1:18:17
  associated
• 1:18:17
  to
• 1:18:17
  it,
• 1:18:17
  but.
• 1:18:18
  But
• 1:18:18
  basically,
• 1:18:19
  we
• 1:18:19
  focus
• 1:18:19
  on
• 1:18:20
  all
• 1:18:20
  of
• 1:18:20
  the
• 1:18:21
  solutions
• 1:18:21
  that
• 1:18:22
  serve
• 1:18:23
  the
• 1:18:23
  unique
• 1:18:24
  and
• 1:18:24
  differentiating
• 1:18:24
  and
• 1:18:25
  kind
• 1:18:25
  of
• 1:18:25
  difficult
• 1:18:25
  to
• 1:18:26
  execute
• 1:18:26
  needs
• 1:18:26
  of
• 1:18:26
  retailers.
• 1:18:27
  So
• 1:18:27
  point
• 1:18:28
  of
• 1:18:28
  sale,
• 1:18:28
  oms,
• 1:18:29
  CRM,
• 1:18:30
  merchandising
• 1:18:31
  and
• 1:18:31
  inventory
• 1:18:32
  management,
• 1:18:33
  sales
• 1:18:33
  audit,
• 1:18:34
  and
• 1:18:34
  the
• 1:18:34
  analytics
• 1:18:34
  that
• 1:18:35
  sits
• 1:18:35
  on
• 1:18:35
  top
• 1:18:35
  of
• 1:18:35
  all
• 1:18:36
  of
• 1:18:36
  that.
• 1:18:36
  And
• 1:18:37
  from
• 1:18:37
  a
• 1:18:37
  customer
• 1:18:38
  perspective,
• 1:18:38
  we
• 1:18:39
  work
• 1:18:39
  with
• 1:18:39
  hundreds
• 1:18:40
  of
• 1:18:40
  retailers
• 1:18:40
  around
• 1:18:40
  the
• 1:18:41
  world,
• 1:18:41
  so.
• 1:18:41
  Hola.
• 1:18:42
  New
• 1:18:43
  Balance,
• 1:18:43
  north
• 1:18:43
  face
• 1:18:44
  Crocs,
• 1:18:45
  L.L.
• 1:18:45
  bean,
• 1:18:46
  Tommy
• 1:18:46
  Bahama.
• 1:18:47
  Just
• 1:18:47
  to
• 1:18:48
  rattle
• 1:18:48
  off
• 1:18:48
  the
• 1:18:48
  ones
• 1:18:49
  off
• 1:18:49
  the
• 1:18:49
  top
• 1:18:49
  of
• 1:18:49
  my
• 1:18:50
  head,
• 1:18:51
  those
• 1:18:51
  are.
• 1:18:51
  The
• 1:18:51
  ones
• 1:18:52
  that
• 1:18:52
  are
• 1:18:52
  easy
• 1:18:52
  to
• 1:18:52
  recall,
• 1:18:53
  right?
• 1:18:53
  Yeah.
• 1:18:54
  So
• 1:18:54
  many
• 1:18:54
  of
• 1:18:54
  them.
• 1:18:55
  Right?
• 1:18:55
  Yes,
• 1:18:55
  I
• 1:18:55
  know.
• 1:18:56
  Well,
• 1:18:57
  Nikki,
• 1:18:58
  you.
• 1:18:59
  When
• 1:18:59
  we
• 1:18:59
  interviewed
• 1:19:00
  you
• 1:19:00
  the
• 1:19:00
  first
• 1:19:00
  time,
• 1:19:01
  you
• 1:19:01
  talked
• 1:19:02
  about
• 1:19:02
  unified
• 1:19:03
  commerce,
• 1:19:03
  which
• 1:19:03
  you
• 1:19:03
  just
• 1:19:04
  mentioned,
• 1:19:05
  and
• 1:19:05
  in
• 1:19:05
  particular,
• 1:19:06
  the
• 1:19:06
  ways
• 1:19:06
  that
• 1:19:06
  you're
• 1:19:07
  really
• 1:19:07
  helping
• 1:19:07
  retail
• 1:19:08
  retailers
• 1:19:09
  kind
• 1:19:09
  of
• 1:19:09
  mimic
• 1:19:11
  an
• 1:19:11
  online
• 1:19:12
  experience
• 1:19:12
  that
• 1:19:12
  their
• 1:19:13
  customers
• 1:19:13
  are
• 1:19:13
  used
• 1:19:13
  to
• 1:19:13
  having
• 1:19:14
  in
• 1:19:14
  stores
• 1:19:15
  and
• 1:19:15
  vice
• 1:19:15
  versa.
• 1:19:16
  Can
• 1:19:16
  you
• 1:19:17
  share
• 1:19:17
  a
• 1:19:17
  little
• 1:19:17
  bit
• 1:19:17
  about
• 1:19:18
  with
• 1:19:18
  us
• 1:19:19
  about
• 1:19:19
  that,
• 1:19:20
  what
• 1:19:20
  you're
• 1:19:20
  doing
• 1:19:20
  for
• 1:19:20
  retailers,
• 1:19:21
  and
• 1:19:21
  even
• 1:19:21
  an
• 1:19:22
  example,
• 1:19:22
  if
• 1:19:22
  you
• 1:19:22
  don't
• 1:19:23
  mind,
• 1:19:23
  just
• 1:19:23
  to
• 1:19:23
  kind
• 1:19:23
  of
• 1:19:24
  kind
• 1:19:24
  of
• 1:19:24
  dive
• 1:19:24
  a
• 1:19:25
  little
• 1:19:25
  bit
• 1:19:25
  deeper
• 1:19:25
  for
• 1:19:25
  the
• 1:19:25
  audience
• 1:19:26
  today
• 1:19:26
  on
• 1:19:26
  what
• 1:19:26
  they
• 1:19:27
  might
• 1:19:27
  expect
• 1:19:27
  from
• 1:19:28
  coming
• 1:19:28
  and
• 1:19:28
  talking
• 1:19:29
  to
• 1:19:29
  you
• 1:19:29
  and
• 1:19:30
  Aptos
• 1:19:30
  and
• 1:19:31
  the
• 1:19:31
  team
• 1:19:31
  at
• 1:19:31
  nrf.
• 1:19:32
  Yeah,
• 1:19:33
  yeah.
• 1:19:33
  I
• 1:19:33
  mean,
• 1:19:34
  like,
• 1:19:34
  so
• 1:19:34
  for
• 1:19:35
  us,
• 1:19:35
  Unified
• 1:19:35
  Commerce
• 1:19:36
  really
• 1:19:36
  means
• 1:19:37
  connecting
• 1:19:37
  customers
• 1:19:38
  to
• 1:19:38
  products,
• 1:19:39
  no
• 1:19:39
  matter
• 1:19:39
  what
• 1:19:39
  it
• 1:19:40
  takes
• 1:19:40
  to
• 1:19:40
  do
• 1:19:40
  that.
• 1:19:40
  Right.
• 1:19:41
  So
• 1:19:42
  sometimes
• 1:19:42
  you
• 1:19:42
  hear
• 1:19:42
  people
• 1:19:43
  talking
• 1:19:43
  just
• 1:19:43
  about
• 1:19:44
  commerce
• 1:19:44
  when
• 1:19:44
  they
• 1:19:45
  say
• 1:19:45
  Unified
• 1:19:46
  Commerce,
• 1:19:46
  and
• 1:19:46
  they
• 1:19:46
  only
• 1:19:47
  mean
• 1:19:47
  the
• 1:19:47
  selling
• 1:19:47
  side.
• 1:19:48
  And,
• 1:19:48
  and
• 1:19:48
  we
• 1:19:48
  feel
• 1:19:49
  really
• 1:19:49
  strongly
• 1:19:50
  like
• 1:19:50
  you
• 1:19:50
  can
• 1:19:50
  have
• 1:19:51
  the
• 1:19:51
  best
• 1:19:51
  customers
• 1:19:51
  in
• 1:19:51
  the
• 1:19:52
  world,
• 1:19:52
  but
• 1:19:52
  if
• 1:19:52
  you
• 1:19:53
  don't
• 1:19:53
  have
• 1:19:53
  anything
• 1:19:53
  to
• 1:19:53
  sell
• 1:19:53
  them,
• 1:19:54
  then
• 1:19:54
  you're
• 1:19:54
  not
• 1:19:55
  going
• 1:19:55
  to
• 1:19:55
  be
• 1:19:55
  successful.
• 1:19:56
  So
• 1:19:56
  inventory
• 1:19:57
  management
• 1:19:58
  is
• 1:19:58
  just
• 1:19:58
  as
• 1:19:59
  important
• 1:19:59
  and,
• 1:20:00
  and
• 1:20:00
  it's
• 1:20:01
  much
• 1:20:01
  more
• 1:20:01
  challenging
• 1:20:01
  to
• 1:20:02
  deliver
• 1:20:02
  into
• 1:20:03
  stores
• 1:20:03
  than
• 1:20:04
  anywhere
• 1:20:04
  else
• 1:20:04
  in
• 1:20:05
  the
• 1:20:05
  retail
• 1:20:05
  enterprise.
• 1:20:06
  So
• 1:20:06
  that's
• 1:20:07
  the.
• 1:20:07
  Like
• 1:20:08
  creating
• 1:20:09
  an
• 1:20:09
  experience
• 1:20:10
  for
• 1:20:10
  a
• 1:20:10
  customer
• 1:20:11
  that
• 1:20:11
  is
• 1:20:12
  exciting
• 1:20:13
  and
• 1:20:13
  delighting
• 1:20:14
  is
• 1:20:15
  the
• 1:20:15
  overall
• 1:20:15
  objective.
• 1:20:16
  But
• 1:20:17
  to
• 1:20:17
  do
• 1:20:17
  that,
• 1:20:17
  you've
• 1:20:17
  got
• 1:20:17
  to
• 1:20:18
  have
• 1:20:18
  the
• 1:20:18
  right
• 1:20:18
  products
• 1:20:18
  to
• 1:20:18
  meet
• 1:20:19
  that
• 1:20:19
  need
• 1:20:19
  just
• 1:20:19
  as
• 1:20:19
  much
• 1:20:20
  as
• 1:20:20
  you
• 1:20:20
  have
• 1:20:20
  to
• 1:20:20
  have
• 1:20:20
  a
• 1:20:21
  sales
• 1:20:21
  associate
• 1:20:21
  armed
• 1:20:22
  with
• 1:20:23
  the
• 1:20:23
  right
• 1:20:23
  tools
• 1:20:24
  and
• 1:20:24
  the
• 1:20:24
  right
• 1:20:24
  information
• 1:20:25
  in
• 1:20:25
  order
• 1:20:25
  to
• 1:20:25
  help
• 1:20:25
  that
• 1:20:26
  customer.
• 1:20:26
  And
• 1:20:27
  then
• 1:20:27
  you
• 1:20:27
  really
• 1:20:28
  got
• 1:20:28
  to
• 1:20:28
  make
• 1:20:28
  sure
• 1:20:29
  that
• 1:20:29
  you
• 1:20:29
  do
• 1:20:29
  that
• 1:20:30
  in
• 1:20:30
  a
• 1:20:30
  way
• 1:20:30
  that
• 1:20:30
  is
• 1:20:30
  profitable
• 1:20:31
  for
• 1:20:32
  the
• 1:20:32
  retailer
• 1:20:32
  and
• 1:20:33
  also
• 1:20:33
  engaging
• 1:20:33
  for
• 1:20:34
  that
• 1:20:34
  store
• 1:20:34
  associate.
• 1:20:35
  Right.
• 1:20:35
  Not
• 1:20:35
  too
• 1:20:35
  hard
• 1:20:35
  for
• 1:20:36
  them
• 1:20:36
  to
• 1:20:36
  pull
• 1:20:36
  off.
• 1:20:38
  So,
• 1:20:39
  Nikki,
• 1:20:40
  one
• 1:20:40
  thing
• 1:20:40
  that
• 1:20:40
  I
• 1:20:40
  always
• 1:20:41
  love
• 1:20:41
  when
• 1:20:41
  we
• 1:20:41
  talk
• 1:20:42
  to
• 1:20:42
  you
• 1:20:42
  is,
• 1:20:42
  is.
• 1:20:42
  Is,
• 1:20:43
  you
• 1:20:43
  know,
• 1:20:43
  you,
• 1:20:43
  you,
• 1:20:44
  you've
• 1:20:44
  got
• 1:20:44
  a
• 1:20:44
  ton
• 1:20:44
  of
• 1:20:45
  experience,
• 1:20:45
  you
• 1:20:45
  know,
• 1:20:45
  in
• 1:20:46
  the
• 1:20:46
  Unified
• 1:20:46
  Commerce
• 1:20:47
  arena
• 1:20:47
  across
• 1:20:48
  all
• 1:20:48
  the
• 1:20:48
  dimensions
• 1:20:48
  that
• 1:20:49
  you
• 1:20:49
  just
• 1:20:49
  described.
• 1:20:50
  What
• 1:20:51
  do
• 1:20:51
  you.
• 1:20:51
  What
• 1:20:51
  are
• 1:20:52
  you
• 1:20:52
  hearing
• 1:20:52
  is
• 1:20:52
  on
• 1:20:53
  the
• 1:20:53
  minds
• 1:20:53
  of
• 1:20:54
  the
• 1:20:54
  average
• 1:20:54
  retail
• 1:20:54
  executive
• 1:20:55
  that
• 1:20:55
  you're
• 1:20:55
  talking
• 1:20:56
  to
• 1:20:56
  in
• 1:20:56
  terms
• 1:20:56
  of
• 1:20:57
  what
• 1:20:57
  they
• 1:20:57
  want
• 1:20:58
  to
• 1:20:58
  solve
• 1:20:58
  in
• 1:20:59
  terms
• 1:20:59
  of
• 1:20:59
  getting
• 1:20:59
  better
• 1:21:00
  at
• 1:21:00
  Unified
• 1:21:01
  Commerce?
• 1:21:01
  Is
• 1:21:01
  there
• 1:21:01
  one
• 1:21:01
  or
• 1:21:02
  two
• 1:21:02
  particular
• 1:21:02
  areas
• 1:21:03
  that
• 1:21:03
  there
• 1:21:03
  they're
• 1:21:03
  focused
• 1:21:03
  on
• 1:21:04
  as
• 1:21:04
  they
• 1:21:04
  enter
• 1:21:04
  2025?
• 1:21:06
  Yeah,
• 1:21:06
  I
• 1:21:06
  think
• 1:21:06
  the.
• 1:21:07
  That
• 1:21:07
  store
• 1:21:07
  experience
• 1:21:08
  part
• 1:21:09
  is
• 1:21:09
  definitely
• 1:21:10
  coming
• 1:21:10
  to
• 1:21:10
  the
• 1:21:10
  fore
• 1:21:11
  more
• 1:21:11
  and
• 1:21:11
  more
• 1:21:12
  in.
• 1:21:13
  In
• 1:21:13
  the
• 1:21:14
  discussions
• 1:21:14
  that
• 1:21:14
  we're
• 1:21:14
  having.
• 1:21:15
  And
• 1:21:15
  I
• 1:21:15
  think
• 1:21:16
  part
• 1:21:16
  of
• 1:21:16
  it
• 1:21:16
  is
• 1:21:18
  really
• 1:21:18
  that
• 1:21:18
  recognition
• 1:21:19
  of
• 1:21:19
  your.
• 1:21:20
  If.
• 1:21:20
  If
• 1:21:20
  all
• 1:21:21
  you
• 1:21:21
  have
• 1:21:21
  to
• 1:21:21
  offer
• 1:21:21
  customers
• 1:21:22
  is
• 1:21:22
  that
• 1:21:22
  I
• 1:21:22
  have
• 1:21:23
  products
• 1:21:23
  available
• 1:21:24
  for
• 1:21:24
  you
• 1:21:24
  to
• 1:21:24
  buy
• 1:21:24
  in
• 1:21:25
  my
• 1:21:25
  stores,
• 1:21:25
  that's
• 1:21:26
  not
• 1:21:26
  enough.
• 1:21:26
  That's
• 1:21:27
  just
• 1:21:27
  not
• 1:21:27
  enough
• 1:21:27
  to
• 1:21:28
  win.
• 1:21:28
  You've
• 1:21:29
  got
• 1:21:29
  to
• 1:21:29
  have
• 1:21:29
  some
• 1:21:29
  kind
• 1:21:30
  of
• 1:21:30
  magic.
• 1:21:31
  You've
• 1:21:31
  got
• 1:21:31
  to
• 1:21:31
  have
• 1:21:32
  some
• 1:21:32
  kind
• 1:21:32
  of
• 1:21:33
  experiential
• 1:21:34
  thing
• 1:21:35
  that
• 1:21:35
  drives
• 1:21:36
  customers
• 1:21:36
  to
• 1:21:36
  the
• 1:21:36
  stores.
• 1:21:37
  And
• 1:21:37
  it
• 1:21:37
  doesn't
• 1:21:37
  have
• 1:21:37
  to
• 1:21:37
  be
• 1:21:38
  complicated.
• 1:21:39
  Right?
• 1:21:39
  It
• 1:21:40
  can
• 1:21:40
  be
• 1:21:40
  as
• 1:21:40
  simple
• 1:21:40
  as,
• 1:21:41
  hey,
• 1:21:42
  come
• 1:21:42
  and
• 1:21:42
  get
• 1:21:42
  your
• 1:21:42
  product
• 1:21:43
  faster
• 1:21:43
  than
• 1:21:43
  if
• 1:21:43
  I
• 1:21:43
  shipped
• 1:21:44
  it
• 1:21:44
  to
• 1:21:44
  your
• 1:21:44
  house
• 1:21:45
  or
• 1:21:45
  get
• 1:21:45
  a
• 1:21:45
  credit
• 1:21:46
  for
• 1:21:46
  your
• 1:21:46
  return
• 1:21:47
  faster
• 1:21:47
  if
• 1:21:47
  you
• 1:21:47
  return
• 1:21:48
  it
• 1:21:48
  to
• 1:21:48
  my
• 1:21:48
  store.
• 1:21:49
  Like,
• 1:21:49
  that's,
• 1:21:50
  that's
• 1:21:50
  enough.
• 1:21:50
  But
• 1:21:51
  there's
• 1:21:51
  also
• 1:21:51
  those
• 1:21:52
  opportunities
• 1:21:52
  on
• 1:21:52
  top
• 1:21:53
  of
• 1:21:53
  that.
• 1:21:53
  Like
• 1:21:53
  a
• 1:21:53
  customer
• 1:21:54
  that's
• 1:21:54
  acquired
• 1:21:55
  in
• 1:21:55
  a
• 1:21:55
  store,
• 1:21:56
  we
• 1:21:56
  hear
• 1:21:56
  consistently
• 1:21:57
  from
• 1:21:57
  our
• 1:21:57
  retailers,
• 1:21:58
  they're
• 1:21:58
  much
• 1:21:58
  more
• 1:21:59
  profitable
• 1:21:59
  than
• 1:21:59
  a
• 1:21:59
  customer
• 1:22:00
  that
• 1:22:00
  is
• 1:22:00
  acquired
• 1:22:01
  online.
• 1:22:01
  They.
• 1:22:02
  They
• 1:22:02
  last
• 1:22:03
  longer,
• 1:22:03
  they
• 1:22:03
  spend
• 1:22:04
  more,
• 1:22:04
  they're
• 1:22:04
  more
• 1:22:05
  loyal
• 1:22:06
  overall.
• 1:22:06
  So
• 1:22:07
  you
• 1:22:07
  want
• 1:22:07
  to
• 1:22:08
  have
• 1:22:08
  that
• 1:22:09
  first
• 1:22:09
  real
• 1:22:09
  sticky
• 1:22:10
  experience
• 1:22:11
  with
• 1:22:11
  a
• 1:22:11
  retailer
• 1:22:12
  happen
• 1:22:13
  in
• 1:22:13
  the
• 1:22:13
  store.
• 1:22:13
  You
• 1:22:13
  want
• 1:22:14
  to
• 1:22:14
  acquire
• 1:22:14
  that
• 1:22:14
  customer
• 1:22:15
  in
• 1:22:15
  the
• 1:22:15
  store,
• 1:22:15
  and
• 1:22:15
  you've
• 1:22:16
  got
• 1:22:16
  to
• 1:22:16
  offer
• 1:22:16
  a
• 1:22:16
  compelling
• 1:22:17
  reason
• 1:22:17
  to
• 1:22:17
  go
• 1:22:17
  there.
• 1:22:18
  So
• 1:22:18
  a
• 1:22:18
  lot
• 1:22:18
  of
• 1:22:18
  that
• 1:22:19
  discussion
• 1:22:19
  is,
• 1:22:19
  well,
• 1:22:19
  how
• 1:22:20
  do
• 1:22:20
  you
• 1:22:20
  build
• 1:22:20
  that
• 1:22:21
  kind
• 1:22:21
  of
• 1:22:21
  experience
• 1:22:22
  that
• 1:22:22
  makes
• 1:22:22
  it
• 1:22:22
  possible
• 1:22:23
  to.
• 1:22:24
  To
• 1:22:24
  drive
• 1:22:24
  that
• 1:22:24
  customer
• 1:22:25
  to
• 1:22:25
  the
• 1:22:25
  store,
• 1:22:26
  to
• 1:22:26
  do
• 1:22:26
  that
• 1:22:27
  customer
• 1:22:27
  acquisition
• 1:22:28
  part.
• 1:22:28
  Right.
• 1:22:29
  Getting
• 1:22:29
  them
• 1:22:29
  to
• 1:22:29
  surrender
• 1:22:30
  their
• 1:22:30
  personal
• 1:22:31
  information
• 1:22:31
  to
• 1:22:32
  you
• 1:22:33
  is
• 1:22:33
  the
• 1:22:33
  part
• 1:22:33
  that
• 1:22:34
  becomes
• 1:22:34
  really
• 1:22:35
  important
• 1:22:35
  in
• 1:22:35
  the
• 1:22:35
  store.
• 1:22:36
  And
• 1:22:37
  so,
• 1:22:37
  Nikki,
• 1:22:37
  how
• 1:22:37
  do
• 1:22:37
  you
• 1:22:37
  see
• 1:22:37
  that
• 1:22:38
  manifesting
• 1:22:38
  itself
• 1:22:39
  as
• 1:22:39
  a
• 1:22:39
  technology
• 1:22:40
  investment
• 1:22:41
  in
• 1:22:41
  the
• 1:22:41
  year
• 1:22:41
  ahead?
• 1:22:42
  Like,
• 1:22:42
  how
• 1:22:42
  do
• 1:22:42
  you
• 1:22:42
  bring
• 1:22:43
  that.
• 1:22:43
  How
• 1:22:43
  do
• 1:22:43
  you
• 1:22:43
  make
• 1:22:44
  that
• 1:22:44
  happen
• 1:22:44
  as
• 1:22:45
  a
• 1:22:45
  retailer?
• 1:22:46
  Yeah,
• 1:22:47
  I
• 1:22:47
  think
• 1:22:47
  the.
• 1:22:48
  The.
• 1:22:48
  The
• 1:22:49
  big
• 1:22:49
  challenge
• 1:22:49
  there
• 1:22:49
  has
• 1:22:50
  been
• 1:22:50
  that
• 1:22:51
  it's
• 1:22:51
  all
• 1:22:51
  disconnected.
• 1:22:52
  Right?
• 1:22:52
  You've
• 1:22:52
  got,
• 1:22:53
  oh,
• 1:22:53
  this
• 1:22:53
  is
• 1:22:53
  how
• 1:22:54
  I
• 1:22:54
  access
• 1:22:54
  my
• 1:22:55
  CRM
• 1:22:55
  to
• 1:22:55
  look
• 1:22:56
  at
• 1:22:56
  my
• 1:22:56
  customer.
• 1:22:57
  This
• 1:22:57
  is
• 1:22:57
  how
• 1:22:57
  I
• 1:22:57
  access
• 1:22:58
  my
• 1:22:58
  order
• 1:22:59
  management
• 1:22:59
  so
• 1:22:59
  that
• 1:22:59
  I
• 1:23:00
  can
• 1:23:00
  place
• 1:23:00
  an
• 1:23:00
  order
• 1:23:00
  for
• 1:23:00
  inventory
• 1:23:01
  that's
• 1:23:01
  not
• 1:23:01
  in
• 1:23:01
  the
• 1:23:02
  store.
• 1:23:02
  That's
• 1:23:02
  a
• 1:23:02
  separate
• 1:23:03
  device.
• 1:23:03
  I've
• 1:23:04
  got
• 1:23:04
  this
• 1:23:04
  other
• 1:23:04
  device
• 1:23:05
  that
• 1:23:05
  I
• 1:23:05
  have
• 1:23:05
  to
• 1:23:05
  use
• 1:23:06
  in
• 1:23:06
  order
• 1:23:07
  to
• 1:23:07
  ring
• 1:23:07
  up
• 1:23:07
  a
• 1:23:07
  sale.
• 1:23:08
  Oh,
• 1:23:08
  but
• 1:23:08
  if
• 1:23:08
  they
• 1:23:09
  want,
• 1:23:09
  like,
• 1:23:09
  a
• 1:23:09
  send
• 1:23:10
  sale,
• 1:23:10
  that
• 1:23:10
  I
• 1:23:10
  could
• 1:23:10
  use
• 1:23:11
  this
• 1:23:11
  other
• 1:23:11
  device
• 1:23:11
  in
• 1:23:12
  order
• 1:23:12
  to
• 1:23:12
  do
• 1:23:12
  that.
• 1:23:12
  Right?
• 1:23:13
  Like,
• 1:23:13
  and.
• 1:23:13
  And
• 1:23:14
  you
• 1:23:14
  picture,
• 1:23:14
  you
• 1:23:14
  know,
• 1:23:14
  Batman
• 1:23:15
  with
• 1:23:15
  the
• 1:23:15
  utility
• 1:23:16
  belt.
• 1:23:17
  And
• 1:23:17
  nobody
• 1:23:17
  wants
• 1:23:18
  that
• 1:23:18
  for
• 1:23:18
  the
• 1:23:18
  store
• 1:23:19
  associates.
• 1:23:20
  Some
• 1:23:20
  people
• 1:23:20
  do.
• 1:23:21
  I
• 1:23:21
  don't
• 1:23:21
  know
• 1:23:21
  if
• 1:23:21
  that
• 1:23:21
  was
• 1:23:22
  the
• 1:23:22
  first
• 1:23:22
  thing
• 1:23:22
  my
• 1:23:22
  mind
• 1:23:22
  went
• 1:23:23
  to,
• 1:23:23
  but,
• 1:23:23
  hey,
• 1:23:24
  I'll
• 1:23:24
  go
• 1:23:24
  with
• 1:23:24
  it.
• 1:23:24
  I'll
• 1:23:24
  go
• 1:23:25
  with
• 1:23:25
  it.
• 1:23:25
  Batman
• 1:23:25
  with
• 1:23:26
  the
• 1:23:26
  utility
• 1:23:26
  belt.
• 1:23:26
  All
• 1:23:26
  right,
• 1:23:27
  why
• 1:23:27
  not?
• 1:23:28
  It's
• 1:23:28
  too
• 1:23:28
  heavy.
• 1:23:29
  They,
• 1:23:29
  you
• 1:23:29
  know,
• 1:23:30
  you're
• 1:23:30
  gonna
• 1:23:31
  hurt
• 1:23:31
  your
• 1:23:31
  back.
• 1:23:31
  You
• 1:23:31
  gotta
• 1:23:32
  carry
• 1:23:32
  all
• 1:23:32
  that
• 1:23:32
  stuff.
• 1:23:33
  Right,
• 1:23:33
  right,
• 1:23:33
  right.
• 1:23:35
  So
• 1:23:35
  I
• 1:23:36
  think
• 1:23:36
  that
• 1:23:36
  simplification
• 1:23:37
  from
• 1:23:38
  the
• 1:23:38
  store
• 1:23:38
  associate
• 1:23:39
  perspective
• 1:23:39
  and
• 1:23:39
  making
• 1:23:40
  it
• 1:23:40
  something
• 1:23:40
  that
• 1:23:41
  you
• 1:23:41
  could
• 1:23:41
  literally
• 1:23:42
  just
• 1:23:42
  hand
• 1:23:42
  them
• 1:23:42
  the
• 1:23:42
  device
• 1:23:43
  and
• 1:23:43
  they
• 1:23:43
  can
• 1:23:43
  go,
• 1:23:44
  like,
• 1:23:44
  you
• 1:23:44
  don't
• 1:23:44
  need,
• 1:23:45
  you
• 1:23:45
  know,
• 1:23:45
  20
• 1:23:45
  hours
• 1:23:46
  in
• 1:23:46
  training
• 1:23:46
  and
• 1:23:47
  all
• 1:23:47
  that
• 1:23:47
  kind
• 1:23:47
  of
• 1:23:47
  stuff.
• 1:23:48
  And
• 1:23:48
  then
• 1:23:49
  that
• 1:23:49
  creates
• 1:23:50
  that
• 1:23:50
  more
• 1:23:50
  willingness
• 1:23:51
  on
• 1:23:51
  the
• 1:23:51
  part
• 1:23:52
  of
• 1:23:52
  the
• 1:23:52
  store
• 1:23:52
  associate
• 1:23:53
  to
• 1:23:53
  really
• 1:23:53
  engage
• 1:23:54
  with
• 1:23:54
  the
• 1:23:54
  customer
• 1:23:55
  because
• 1:23:55
  they
• 1:23:55
  don't
• 1:23:56
  have
• 1:23:56
  to
• 1:23:56
  fear
• 1:23:57
  the
• 1:23:57
  questions
• 1:23:57
  that
• 1:23:57
  come
• 1:23:58
  from
• 1:23:58
  the
• 1:23:58
  store,
• 1:23:59
  from
• 1:23:59
  the
• 1:23:59
  customer.
• 1:24:00
  Right?
• 1:24:00
  Like,
• 1:24:00
  well,
• 1:24:01
  can
• 1:24:01
  you
• 1:24:01
  look
• 1:24:01
  it
• 1:24:01
  up?
• 1:24:02
  Do
• 1:24:02
  you
• 1:24:02
  have
• 1:24:02
  any
• 1:24:02
  in
• 1:24:02
  the
• 1:24:02
  back?
• 1:24:03
  And
• 1:24:03
  it's
• 1:24:03
  like,
• 1:24:03
  no,
• 1:24:04
  don't
• 1:24:04
  ask
• 1:24:04
  me
• 1:24:04
  that
• 1:24:04
  question.
• 1:24:05
  Right?
• 1:24:05
  Like,
• 1:24:06
  those
• 1:24:06
  kinds
• 1:24:06
  of
• 1:24:07
  things,
• 1:24:07
  you
• 1:24:07
  want
• 1:24:07
  that
• 1:24:08
  all
• 1:24:08
  to
• 1:24:08
  be
• 1:24:08
  streamlined.
• 1:24:09
  And
• 1:24:09
  that's
• 1:24:10
  where
• 1:24:10
  we
• 1:24:10
  see
• 1:24:11
  the
• 1:24:11
  interest
• 1:24:11
  in
• 1:24:11
  the
• 1:24:12
  technology
• 1:24:12
  investment
• 1:24:13
  in
• 1:24:13
  25.
• 1:24:14
  Like,
• 1:24:14
  there
• 1:24:14
  was
• 1:24:14
  a
• 1:24:15
  high
• 1:24:15
  tolerance
• 1:24:15
  because
• 1:24:16
  it
• 1:24:16
  was
• 1:24:16
  sort
• 1:24:16
  of,
• 1:24:17
  look,
• 1:24:17
  we
• 1:24:17
  just
• 1:24:17
  got
• 1:24:17
  to
• 1:24:18
  get
• 1:24:18
  it
• 1:24:18
  in
• 1:24:18
  the
• 1:24:18
  store.
• 1:24:18
  Let's
• 1:24:19
  get
• 1:24:19
  it
• 1:24:19
  in
• 1:24:19
  the
• 1:24:19
  store,
• 1:24:19
  and
• 1:24:19
  then
• 1:24:20
  we'll
• 1:24:20
  figure
• 1:24:20
  it
• 1:24:20
  out
• 1:24:20
  later.
• 1:24:21
  And
• 1:24:21
  now
• 1:24:21
  we're
• 1:24:21
  at
• 1:24:22
  the
• 1:24:22
  figure
• 1:24:22
  out
• 1:24:22
  later
• 1:24:23
  part,
• 1:24:23
  and
• 1:24:23
  I
• 1:24:23
  think
• 1:24:23
  that's
• 1:24:24
  a
• 1:24:24
  lot
• 1:24:24
  of
• 1:24:24
  what
• 1:24:24
  we're
• 1:24:25
  seeing
• 1:24:25
  in
• 1:24:25
  2025.
• 1:24:27
  Yeah.
• 1:24:27
  Nikki,
• 1:24:28
  how
• 1:24:28
  is
• 1:24:28
  this
• 1:24:29
  going
• 1:24:29
  to
• 1:24:29
  kind
• 1:24:29
  of
• 1:24:29
  manifest
• 1:24:30
  in
• 1:24:30
  what
• 1:24:30
  you'll
• 1:24:31
  be
• 1:24:31
  putting
• 1:24:31
  on
• 1:24:31
  display
• 1:24:32
  in
• 1:24:32
  the
• 1:24:32
  Aptos
• 1:24:33
  booth
• 1:24:33
  then
• 1:24:33
  at
• 1:24:34
  nrf?
• 1:24:34
  I
• 1:24:34
  mean,
• 1:24:35
  how
• 1:24:35
  are
• 1:24:35
  you.
• 1:24:35
  What
• 1:24:35
  are
• 1:24:35
  you
• 1:24:35
  going
• 1:24:35
  to
• 1:24:36
  be
• 1:24:36
  showing
• 1:24:36
  people
• 1:24:37
  who
• 1:24:37
  stop
• 1:24:37
  by
• 1:24:38
  and
• 1:24:38
  are
• 1:24:38
  talking
• 1:24:38
  to
• 1:24:39
  you
• 1:24:39
  and
• 1:24:39
  the
• 1:24:39
  team?
• 1:24:40
  Yeah,
• 1:24:40
  I
• 1:24:40
  think
• 1:24:42
  a
• 1:24:42
  lot
• 1:24:42
  of
• 1:24:42
  things
• 1:24:42
  that
• 1:24:43
  we're
• 1:24:43
  really
• 1:24:43
  excited
• 1:24:43
  about,
• 1:24:44
  a
• 1:24:44
  lot
• 1:24:44
  of
• 1:24:44
  that
• 1:24:45
  streamlining
• 1:24:46
  and
• 1:24:47
  bringing
• 1:24:47
  together
• 1:24:48
  kind
• 1:24:48
  of
• 1:24:48
  multiple
• 1:24:49
  disparate
• 1:24:49
  systems
• 1:24:50
  and
• 1:24:50
  providing
• 1:24:51
  that
• 1:24:51
  lens
• 1:24:52
  through
• 1:24:52
  point
• 1:24:52
  of
• 1:24:52
  sale
• 1:24:53
  into
• 1:24:53
  those
• 1:24:53
  systems
• 1:24:54
  so
• 1:24:54
  that
• 1:24:54
  you
• 1:24:54
  can
• 1:24:54
  have
• 1:24:55
  a
• 1:24:55
  truly
• 1:24:56
  kind
• 1:24:56
  of
• 1:24:56
  seamless
• 1:24:56
  experience.
• 1:24:57
  That's
• 1:24:57
  the
• 1:24:58
  primary
• 1:24:58
  thing
• 1:24:58
  that
• 1:24:58
  we'll
• 1:24:58
  have
• 1:24:59
  on
• 1:24:59
  display.
• 1:25:00
  I
• 1:25:00
  will
• 1:25:00
  also
• 1:25:00
  say
• 1:25:01
  that
• 1:25:02
  we
• 1:25:02
  will
• 1:25:03
  be
• 1:25:03
  debuting
• 1:25:04
  an
• 1:25:04
  AI
• 1:25:05
  chatbot
• 1:25:05
  for
• 1:25:06
  a
• 1:25:06
  store
• 1:25:06
  associate
• 1:25:08
  at
• 1:25:08
  nrf.
• 1:25:09
  That's
• 1:25:09
  the
• 1:25:09
  first
• 1:25:09
  time
• 1:25:10
  those
• 1:25:10
  words
• 1:25:10
  have
• 1:25:11
  left
• 1:25:11
  my
• 1:25:11
  lips
• 1:25:11
  in
• 1:25:12
  a
• 1:25:12
  forum.
• 1:25:13
  You
• 1:25:14
  heard
• 1:25:14
  it
• 1:25:14
  here
• 1:25:14
  first,
• 1:25:14
  folks.
• 1:25:15
  Super
• 1:25:15
  excited
• 1:25:16
  about
• 1:25:16
  that.
• 1:25:17
  I've
• 1:25:17
  seen
• 1:25:18
  it.
• 1:25:18
  I've
• 1:25:18
  seen
• 1:25:18
  it
• 1:25:18
  working,
• 1:25:19
  so
• 1:25:19
  I
• 1:25:19
  can
• 1:25:20
  say
• 1:25:20
  it.
• 1:25:20
  We're
• 1:25:21
  super
• 1:25:21
  excited
• 1:25:21
  to
• 1:25:22
  debut
• 1:25:22
  it.
• 1:25:23
  But
• 1:25:23
  I
• 1:25:23
  think,
• 1:25:24
  again,
• 1:25:24
  right.
• 1:25:24
  The
• 1:25:25
  objective
• 1:25:26
  is
• 1:25:27
  you've
• 1:25:27
  spent
• 1:25:27
  all
• 1:25:28
  this
• 1:25:28
  money
• 1:25:28
  on
• 1:25:29
  the
• 1:25:29
  store,
• 1:25:30
  on
• 1:25:30
  the
• 1:25:30
  inventory
• 1:25:31
  in
• 1:25:31
  the
• 1:25:31
  store,
• 1:25:31
  on
• 1:25:32
  that
• 1:25:32
  store
• 1:25:32
  associate,
• 1:25:33
  on
• 1:25:33
  driving
• 1:25:34
  that
• 1:25:34
  customer
• 1:25:35
  into
• 1:25:35
  the
• 1:25:35
  store.
• 1:25:36
  You've
• 1:25:36
  got
• 1:25:37
  to
• 1:25:37
  make
• 1:25:37
  sure
• 1:25:37
  that
• 1:25:37
  you
• 1:25:37
  capitalize
• 1:25:38
  on
• 1:25:39
  that
• 1:25:39
  opportunity
• 1:25:40
  that
• 1:25:40
  that
• 1:25:40
  presents
• 1:25:40
  to
• 1:25:40
  you.
• 1:25:41
  And
• 1:25:41
  it's
• 1:25:42
  really
• 1:25:42
  like,
• 1:25:42
  it
• 1:25:43
  has
• 1:25:43
  to
• 1:25:43
  be
• 1:25:43
  through
• 1:25:43
  the
• 1:25:44
  store
• 1:25:44
  associate.
• 1:25:44
  If
• 1:25:45
  you're
• 1:25:45
  not
• 1:25:45
  delivering
• 1:25:46
  this
• 1:25:46
  experience
• 1:25:46
  through
• 1:25:47
  the
• 1:25:47
  store
• 1:25:47
  associate,
• 1:25:47
  then
• 1:25:48
  what
• 1:25:48
  was
• 1:25:49
  the
• 1:25:49
  point
• 1:25:49
  of
• 1:25:49
  coming
• 1:25:49
  all
• 1:25:50
  the
• 1:25:50
  way
• 1:25:50
  to
• 1:25:50
  the
• 1:25:50
  store?
• 1:25:51
  You
• 1:25:51
  could
• 1:25:51
  have
• 1:25:51
  just
• 1:25:51
  done
• 1:25:51
  all
• 1:25:52
  that
• 1:25:52
  right
• 1:25:52
  online.
• 1:25:53
  So
• 1:25:53
  you
• 1:25:53
  really
• 1:25:54
  have
• 1:25:54
  to
• 1:25:55
  empower
• 1:25:55
  that
• 1:25:56
  store
• 1:25:56
  associate
• 1:25:56
  as
• 1:25:57
  much
• 1:25:57
  as
• 1:25:57
  possible.
• 1:25:57
  And
• 1:25:58
  that's
• 1:25:58
  really
• 1:25:58
  been
• 1:25:59
  the
• 1:25:59
  kind
• 1:26:00
  of
• 1:26:00
  grounding
• 1:26:00
  philosophy
• 1:26:01
  and
• 1:26:01
  the
• 1:26:01
  approach
• 1:26:01
  that
• 1:26:02
  we've
• 1:26:02
  taken
• 1:26:02
  in
• 1:26:03
  our
• 1:26:03
  unified
• 1:26:04
  commerce.
• 1:26:04
  When
• 1:26:05
  we
• 1:26:05
  focus
• 1:26:05
  on
• 1:26:05
  the
• 1:26:05
  store,
• 1:26:06
  it's
• 1:26:07
  got
• 1:26:07
  to
• 1:26:07
  be
• 1:26:07
  delivered
• 1:26:07
  through
• 1:26:08
  the
• 1:26:08
  store
• 1:26:08
  associate.
• 1:26:09
  Yeah,
• 1:26:10
  right.
• 1:26:10
  That.
• 1:26:10
  Yeah.
• 1:26:11
  The
• 1:26:11
  funny
• 1:26:11
  thing,
• 1:26:11
  the
• 1:26:12
  funny.
• 1:26:12
  You
• 1:26:12
  get
• 1:26:12
  me
• 1:26:12
  thinking
• 1:26:13
  about,
• 1:26:13
  like,
• 1:26:13
  that
• 1:26:13
  experience
• 1:26:14
  because
• 1:26:14
  having
• 1:26:14
  worked
• 1:26:14
  at
• 1:26:14
  a
• 1:26:14
  store,
• 1:26:15
  you
• 1:26:15
  know,
• 1:26:15
  with.
• 1:26:15
  You're
• 1:26:15
  the.
• 1:26:16
  I
• 1:26:16
  feel
• 1:26:16
  like
• 1:26:16
  your
• 1:26:16
  muse
• 1:26:17
  is
• 1:26:17
  trying
• 1:26:17
  to
• 1:26:17
  help
• 1:26:18
  the
• 1:26:18
  sales
• 1:26:18
  associate.
• 1:26:19
  Never
• 1:26:19
  get
• 1:26:19
  into
• 1:26:19
  the
• 1:26:19
  situation
• 1:26:19
  where
• 1:26:20
  they're
• 1:26:20
  like,
• 1:26:20
  can
• 1:26:20
  I
• 1:26:20
  help
• 1:26:20
  you
• 1:26:20
  with
• 1:26:20
  something?
• 1:26:21
  And
• 1:26:21
  the
• 1:26:21
  person
• 1:26:21
  turns
• 1:26:22
  them
• 1:26:22
  and
• 1:26:22
  says,
• 1:26:22
  I
• 1:26:22
  don't
• 1:26:22
  know,
• 1:26:23
  can
• 1:26:23
  you?
• 1:26:24
  You
• 1:26:24
  know,
• 1:26:24
  like,
• 1:26:24
  very
• 1:26:24
  disdainfully,
• 1:26:25
  what's
• 1:26:26
  your
• 1:26:26
  favorite
• 1:26:26
  thing
• 1:26:26
  to
• 1:26:26
  do
• 1:26:26
  in
• 1:26:26
  New
• 1:26:27
  York
• 1:26:27
  when
• 1:26:27
  you're
• 1:26:27
  not
• 1:26:27
  at
• 1:26:27
  nrf?
• 1:26:29
  Research
• 1:26:30
  is
• 1:26:30
  what
• 1:26:30
  I
• 1:26:30
  do
• 1:26:31
  in
• 1:26:31
  New
• 1:26:31
  York.
• 1:26:32
  I'M
• 1:26:33
  not
• 1:26:33
  at
• 1:26:33
  nf.
• 1:26:33
  I
• 1:26:33
  love
• 1:26:34
  this.
• 1:26:34
  Love
• 1:26:35
  this
• 1:26:35
  answer.
• 1:26:37
  I
• 1:26:37
  know
• 1:26:37
  where
• 1:26:37
  this
• 1:26:37
  is
• 1:26:37
  going.
• 1:26:38
  I
• 1:26:38
  will
• 1:26:39
  say
• 1:26:40
  I
• 1:26:40
  have
• 1:26:40
  to
• 1:26:40
  make
• 1:26:41
  a
• 1:26:41
  plug
• 1:26:41
  for
• 1:26:42
  Retail
• 1:26:42
  roi,
• 1:26:43
  which
• 1:26:43
  is
• 1:26:43
  a
• 1:26:43
  charity
• 1:26:44
  organization
• 1:26:45
  that's
• 1:26:45
  been
• 1:26:45
  organized
• 1:26:46
  by
• 1:26:46
  a
• 1:26:47
  lot
• 1:26:47
  of
• 1:26:47
  retailers
• 1:26:48
  in
• 1:26:48
  the
• 1:26:48
  industry
• 1:26:49
  and
• 1:26:49
  a
• 1:26:49
  lot
• 1:26:49
  of
• 1:26:49
  technologists
• 1:26:50
  in
• 1:26:50
  the
• 1:26:50
  industry,
• 1:26:50
  and
• 1:26:51
  it's
• 1:26:51
  something
• 1:26:51
  that
• 1:26:51
  aptos
• 1:26:51
  support.
• 1:26:52
  So
• 1:26:52
  they
• 1:26:53
  do
• 1:26:53
  super
• 1:26:53
  Saturday
• 1:26:54
  that
• 1:26:54
  they
• 1:26:54
  invite
• 1:26:55
  retailers
• 1:26:56
  and
• 1:26:56
  analysts,
• 1:26:56
  and
• 1:26:57
  we
• 1:26:57
  sponsor
• 1:26:58
  that.
• 1:26:58
  So
• 1:26:58
  I
• 1:26:58
  have
• 1:26:58
  to
• 1:26:58
  make
• 1:26:59
  a
• 1:26:59
  plug
• 1:26:59
  for
• 1:26:59
  that
• 1:26:59
  because.
• 1:27:00
  Bring
• 1:27:01
  some
• 1:27:01
  tissues
• 1:27:01
  with
• 1:27:01
  you.
• 1:27:02
  The.
• 1:27:02
  The
• 1:27:02
  work
• 1:27:02
  that
• 1:27:03
  they
• 1:27:03
  do
• 1:27:03
  and
• 1:27:03
  the
• 1:27:04
  companies,
• 1:27:04
  the
• 1:27:05
  charities
• 1:27:05
  that
• 1:27:06
  they
• 1:27:06
  enable
• 1:27:06
  are
• 1:27:06
  amazing.
• 1:27:07
  So
• 1:27:07
  I'll
• 1:27:07
  be
• 1:27:07
  there
• 1:27:07
  on
• 1:27:08
  Saturday
• 1:27:08
  at
• 1:27:09
  nrf,
• 1:27:09
  and
• 1:27:09
  then
• 1:27:10
  I
• 1:27:10
  will
• 1:27:10
  be
• 1:27:10
  shopping.
• 1:27:13
  Got
• 1:27:13
  to
• 1:27:13
  get
• 1:27:13
  time
• 1:27:14
  in
• 1:27:14
  for
• 1:27:14
  that,
• 1:27:14
  right?
• 1:27:15
  Research.
• 1:27:15
  Researching.
• 1:27:16
  You're
• 1:27:17
  researching,
• 1:27:17
  Nikki,
• 1:27:18
  you're
• 1:27:18
  researching,
• 1:27:19
  right?
• 1:27:19
  You're
• 1:27:20
  shopping.
• 1:27:20
  You're
• 1:27:20
  researching.
• 1:27:21
  I
• 1:27:21
  love
• 1:27:22
  this.
• 1:27:22
  All
• 1:27:23
  right,
• 1:27:23
  well,
• 1:27:23
  thank
• 1:27:24
  you
• 1:27:24
  so
• 1:27:24
  much,
• 1:27:24
  Nikki,
• 1:27:25
  for
• 1:27:25
  taking
• 1:27:25
  the
• 1:27:25
  time
• 1:27:26
  to
• 1:27:26
  join
• 1:27:26
  us.
• 1:27:27
  If
• 1:27:27
  people
• 1:27:27
  are
• 1:27:28
  at
• 1:27:28
  nrf,
• 1:27:29
  they
• 1:27:29
  want
• 1:27:29
  to
• 1:27:29
  check
• 1:27:29
  out
• 1:27:29
  the
• 1:27:29
  Aptos
• 1:27:30
  booth.
• 1:27:31
  Now's
• 1:27:31
  the
• 1:27:31
  time
• 1:27:32
  to
• 1:27:32
  tell
• 1:27:32
  them
• 1:27:32
  how
• 1:27:33
  they
• 1:27:33
  get
• 1:27:33
  there
• 1:27:33
  and
• 1:27:33
  where
• 1:27:34
  to.
• 1:27:34
  Yeah,
• 1:27:35
  it
• 1:27:35
  is
• 1:27:35
  booth
• 1:27:35
  5139,
• 1:27:37
  and
• 1:27:37
  you
• 1:27:38
  get
• 1:27:38
  a
• 1:27:38
  three
• 1:27:38
  for
• 1:27:38
  actually.
• 1:27:39
  So
• 1:27:39
  Aptos
• 1:27:40
  is
• 1:27:40
  kind
• 1:27:40
  of
• 1:27:41
  the
• 1:27:41
  headline,
• 1:27:41
  and
• 1:27:42
  that's
• 1:27:42
  my
• 1:27:42
  business
• 1:27:43
  unit,
• 1:27:43
  but
• 1:27:44
  we
• 1:27:44
  also
• 1:27:44
  have
• 1:27:44
  two
• 1:27:44
  other
• 1:27:45
  business
• 1:27:45
  units
• 1:27:45
  that
• 1:27:45
  will
• 1:27:46
  be
• 1:27:46
  represented
• 1:27:46
  there,
• 1:27:46
  which
• 1:27:46
  is
• 1:27:47
  Revionics
• 1:27:47
  and
• 1:27:47
  LS
• 1:27:48
  Retail.
• 1:27:49
  And
• 1:27:49
  so
• 1:27:49
  basically,
• 1:27:50
  if
• 1:27:50
  you
• 1:27:50
  are
• 1:27:50
  any
• 1:27:51
  kind
• 1:27:51
  of
• 1:27:51
  retailer,
• 1:27:52
  whether
• 1:27:52
  the
• 1:27:52
  largest
• 1:27:53
  kind
• 1:27:53
  of
• 1:27:53
  grocery
• 1:27:54
  to
• 1:27:54
  the
• 1:27:54
  smallest
• 1:27:54
  kind
• 1:27:54
  of
• 1:27:55
  mom
• 1:27:55
  and
• 1:27:55
  pop,
• 1:27:56
  we
• 1:27:56
  actually
• 1:27:56
  have
• 1:27:57
  something
• 1:27:57
  across
• 1:27:57
  the
• 1:27:57
  three
• 1:27:58
  divisions
• 1:27:58
  that.
• 1:27:59
  That
• 1:27:59
  can
• 1:28:00
  help
• 1:28:00
  you.
• 1:28:01
  Excellent.
• 1:28:02
  So
• 1:28:02
  check
• 1:28:03
  those
• 1:28:03
  all
• 1:28:03
  out.
• 1:28:04
  Thank
• 1:28:05
  you
• 1:28:05
  so
• 1:28:05
  much,
• 1:28:05
  Nikki.
• 1:28:06
  This
• 1:28:06
  was
• 1:28:06
  awesome.
• 1:28:07
  We'll
• 1:28:07
  see
• 1:28:08
  you
• 1:28:08
  at
• 1:28:08
  NRF
• 1:28:08
  in
• 1:28:09
  a
• 1:28:09
  few
• 1:28:09
  days.
• 1:28:10
  That
• 1:28:10
  sounds
• 1:28:10
  great.
• 1:28:11
  Thanks.
• 1:28:11
  All
• 1:28:12
  right.
• 1:28:12
  And
• 1:28:12
  well,
• 1:28:12
  gosh,
• 1:28:13
  that
• 1:28:13
  was
• 1:28:13
  great.
• 1:28:13
  That
• 1:28:14
  wraps
• 1:28:14
  us
• 1:28:14
  up
• 1:28:14
  today.
• 1:28:15
  We're
• 1:28:15
  thankful
• 1:28:15
  to.
• 1:28:15
  To
• 1:28:16
  all
• 1:28:16
  our
• 1:28:16
  guests
• 1:28:16
  and
• 1:28:17
  to
• 1:28:17
  those
• 1:28:17
  of
• 1:28:17
  you
• 1:28:17
  who
• 1:28:18
  are
• 1:28:18
  able
• 1:28:18
  to
• 1:28:18
  join
• 1:28:18
  us
• 1:28:19
  live
• 1:28:19
  today
• 1:28:20
  and
• 1:28:20
  to
• 1:28:20
  those
• 1:28:21
  listening
• 1:28:21
  on
• 1:28:21
  the
• 1:28:22
  plane,
• 1:28:22
  on
• 1:28:22
  the
• 1:28:22
  train,
• 1:28:22
  on
• 1:28:23
  the.
• 1:28:23
  In
• 1:28:23
  the
• 1:28:23
  automobile
• 1:28:24
  on
• 1:28:24
  the
• 1:28:24
  way
• 1:28:24
  to
• 1:28:25
  nrf,
• 1:28:25
  we'll
• 1:28:25
  be
• 1:28:26
  heading
• 1:28:26
  out
• 1:28:26
  shortly
• 1:28:27
  ourselves.
• 1:28:27
  And
• 1:28:27
  you
• 1:28:28
  can
• 1:28:28
  catch
• 1:28:28
  our
• 1:28:28
  full
• 1:28:29
  live
• 1:28:29
  coverage
• 1:28:30
  of
• 1:28:30
  NRF,
• 1:28:31
  brought
• 1:28:32
  to
• 1:28:32
  you
• 1:28:32
  by
• 1:28:32
  the
• 1:28:33
  Vuza
• 1:28:33
  Group,
• 1:28:33
  beginning
• 1:28:34
  this
• 1:28:35
  Sunday
• 1:28:35
  and
• 1:28:36
  available
• 1:28:36
  to
• 1:28:37
  you
• 1:28:37
  via
• 1:28:37
  LinkedIn
• 1:28:38
  or
• 1:28:38
  on
• 1:28:38
  their
• 1:28:39
  YouTube
• 1:28:39
  channel,
• 1:28:39
  which
• 1:28:39
  is
• 1:28:40
  YouTube.com
• 1:28:41
  omnitalkretail
• 1:28:42
  or
• 1:28:43
  wherever
• 1:28:43
  you
• 1:28:43
  get
• 1:28:43
  your
• 1:28:44
  podcasts
• 1:28:44
  all
• 1:28:44
  week
• 1:28:45
  long.
• 1:28:45
  And.
• 1:28:45
  And
• 1:28:46
  if
• 1:28:46
  you
• 1:28:46
  happen
• 1:28:46
  to
• 1:28:46
  be
• 1:28:46
  at
• 1:28:47
  the
• 1:28:47
  show
• 1:28:47
  and
• 1:28:47
  want
• 1:28:47
  to
• 1:28:48
  stop
• 1:28:48
  by
• 1:28:48
  and
• 1:28:49
  see
• 1:28:49
  us
• 1:28:49
  do
• 1:28:49
  these
• 1:28:49
  interviews
• 1:28:50
  live,
• 1:28:50
  you
• 1:28:50
  can
• 1:28:50
  also
• 1:28:51
  stop
• 1:28:51
  by
• 1:28:51
  the
• 1:28:51
  Fusion.
• 1:28:51
  Group
• 1:28:52
  Booth,
• 1:28:52
  booth
• 1:28:52
  number
• 1:28:53
  4938.
• 1:28:55
  Come
• 1:28:56
  see
• 1:28:56
  us.
• 1:28:56
  The
• 1:28:57
  big
• 1:28:57
  V.
• 1:28:58
  That's
• 1:28:58
  what.
• 1:28:58
  That's
• 1:28:59
  what
• 1:28:59
  Roy
• 1:28:59
  Horgan
• 1:28:59
  says.
• 1:29:00
  Look
• 1:29:00
  for
• 1:29:00
  the
• 1:29:00
  big
• 1:29:01
  V.
• 1:29:01
  And
• 1:29:02
  Chris
• 1:29:02
  and
• 1:29:02
  I
• 1:29:03
  will
• 1:29:03
  be
• 1:29:03
  right
• 1:29:03
  in
• 1:29:03
  the
• 1:29:04
  center
• 1:29:04
  of
• 1:29:04
  that
• 1:29:04
  booth
• 1:29:05
  with
• 1:29:06
  live
• 1:29:06
  interviews
• 1:29:07
  from
• 1:29:07
  the
• 1:29:08
  best,
• 1:29:08
  best,
• 1:29:08
  the
• 1:29:08
  brightest
• 1:29:09
  retailers
• 1:29:09
  at
• 1:29:10
  nrf.
• 1:29:10
  That's
• 1:29:11
  right.
• 1:29:11
  So
• 1:29:11
  until.
• 1:29:11
  Until
• 1:29:12
  that
• 1:29:12
  day.
• 1:29:12
  Until
• 1:29:13
  that
• 1:29:13
  day
• 1:29:13
  comes.
• 1:29:13
  As
• 1:29:14
  always,
• 1:29:14
  be
• 1:29:14
  careful
• 1:29:15
  out.