Disrupt Your Competition Through Customer Amazement with Shep Hyken

The SmallBizChat with Melinda Emerson · Dec 15, 2021 · 22m · transcript

In this episode, Melinda Emerson chats with Shep Hyken about exceptional customer service as a competitive strategy. They delve into the advantages of subscription services, the difference between customer satisfaction and loyalty, and the power of customer amazement. Melinda also introduces her new book "Fix Your Business," and they discuss customer service in ecommerce vs. retail, strategies to enhance service, and effective customer feedback collection. (0:00) Introduction and guest Shep Hyken's credentials (3:13) Disrupting competition through exceptional customer service (5:28) The…