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Niche Down to Scale Up 🚀 | Escaping the Generalist Trap, Vertical Focus & Book Launch Wins 📈
Episode Overview:
In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with agency growth advisor and author Corey Quinn to unpack why niching down beats being a generalist—and how vertical specialization unlocks margin, authority, and scale. Corey also shares his behind-the-scenes playbook for a successful book launch, from community-driven momentum to endorsement strategies.
What You’ll Learn:
Why “the generalist trap” creates bottlenecks and commodity pricing—and how to escape it
How to pick a profitable niche using business data, personal alignment, and total…
The skinny
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