Latest / B2B Marketing: The Provocative Truth
Misconceptions About Performance Marketing, with Stuart Shingler, VP of Brand and Product Marketing at Tink
In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Stuart Shingler about what performance really means in B2B.
Despite performance marketing having been around for a while, there is still a lack of understanding about what it truly is, leading it to be conflated with and used interchangeably to digital marketing. But it’s much more nuanced than that. What will really help marketers is not to get bogged down by what it means. Rather, it’s important to build a culture of performance and use the metrics to inform marketing activities. How do you build that culture though?…
The skinny
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