Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Shops Own Their Map Data
Most local businesses treat Google Maps as a digital billboard, but that strategy is breaking down. In this episode of The Local Marketing Podcast, Lucas and Luna dissect why relying on third-party platforms for customer acquisition is a liability. They examine the case of Oak & Iron Coffee in Asheville, which shifted its focus from optimizing map rankings to building a direct SMS-based loyalty loop. The conversation explores how capturing offline data and converting it into owned communications channels can insulate small businesses from algorithm changes. We look at specific metrics on…
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