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The Daily Dose #353 | Do You Really Know Who Your Building Business Is Designed For?
Most builders can tell you who their customer is. But there’s a big difference between knowing your customer and actually designing your business around them.
In this short episode of The Good Builder Podcast, Az looks at Queensland builder Mayde and the strategy behind its first-home buyer model.
Mayde has built a clearly defined offering: 26 home designs, published pricing, two specification levels, narrow-lot options, standard facade choices and a simplified selections process. None of those things is revolutionary on its own — but together they reveal something interesting about the way…
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