Interview with Mark Stiving, Author of Selling Value: How to Win More Deals at Higher Prices
This week, Mark Stiving joins us on the podcast. Mark is the author of the recent book Selling Value: How to Win More Deals at Higher Prices.
In the last 25 years, Mark has consulted, trained and/or coached hundreds of companies, including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Today, he works regularly with PE firms, helping their portfolio companies increase profits and drive valuation by learning how to price, package, communicate, and sell value.
Mark's passion is teaching the power of pricing. He evangelizes pricing at major conferences and has conducted…
The skinny
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