I am Tupperware, I Contain Multitudes
The storage container is a stealthy star of the modern home. It’s something we use to organize more of our stuff than ever before, and also something other people use to organize their stuff for our viewing pleasure. Its role as a source of soothing, satisfying, potentially viral clicks is new, but storage container innovations are not – something we had occasion to remember when Tupperware, the company, recently filed for bankruptcy. Tupperware was the original container craze. In today’s episode we’re going to connect it to the contemporary one, because as it happens, for a long time now…
The skinny
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