Latest / The Scene Projects / Lucy Trang Nguyen on XR Innovations, Sports Entertainment, and Future Collaborations

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Lucy Trang Nguyen on XR Innovations, Sports Entertainment, and Future Collaborations · The Scene Projects

• 0:22
  Welcome in to Real Biz.
• 0:23
  I am your host, Bubba Starts.
• 0:25
  And with me today from Excedo and the XR Sports Alliance, Lucy Chang Wen.
• 0:30
  Welcome to the show, Lucy.
• 0:32
  Hi, Baba.
• 0:33
  Thank you for having me.
• 0:34
  How are you today?
• 0:35
  I am so good, and I'm really excited about this conversation.
• 0:39
  We had to push it off a couple of times already, but, the the timing couldn't be more
• 0:44
  perfect.
• 0:45
  I know you got some really exciting announcements and some big stuff coming up this
• 0:48
  summer with the XR Sports Alliance.
• 0:51
  But, before we get into all of that, I wanna give you a chance off the top here.
• 0:55
  Give us a little bit of your backstory, then we're obviously gonna get into all your work
• 0:59
  with Accredo and the XR Sports Alliance.
• 1:02
  Sure.
• 1:03
  So, I'm Lucy.
• 1:05
  Very nice to be on your show, on your podcast.
• 1:08
  I've been in this, in this industry of XR, so extended extended reality and video streaming
• 1:15
  for about eight to nine years now.
• 1:18
  I started with a smaller startup based out of Germany, Munich.
• 1:22
  We back then, we didn't have any relationships in the global market.
• 1:26
  So it was literally my job to go out in the European region as well as in the North
• 1:30
  American and Asian region to build business relationships.
• 1:33
  And we started out with mobile augmented reality second screen applications.
• 1:39
  So, really, how can we enhance and elevate, for example, the media entertainment experience for
• 1:43
  kids shows?
• 1:45
  Then slowly, we moved from kids entertainment, media entertainment to the sports space.
• 1:51
  And in 2023, Exito has acquired our company back then called iCanula, and since then, I've
• 1:59
  been with Exito.
• 2:00
  Then I worked with Exito for a couple of years, and then we started to launch our XR Sports
• 2:06
  Alliance together with our founding members, Sparkman, HBS.
• 2:09
  And, yes, now I'm here.
• 2:13
  For our, listeners that are new to the XR terminology, can you just briefly explain what
• 2:21
  XR covers?
• 2:22
  Right?
• 2:23
  We know virtual reality.
• 2:24
  I think people are getting more comfortable with augmented reality.
• 2:27
  Can you just explain, like I said, briefly, what XR kinda covers?
• 2:32
  Very good point, actually.
• 2:34
  We we talk about it as it was, you know, normal.
• 2:38
  So extended reality or XR stands for extended reality, and it's really like the the umbrella
• 2:43
  term.
• 2:44
  Right?
• 2:44
  So it covers virtual reality, augmented reality, and mixed reality.
• 2:50
  So these are the different ranges, if you will.
• 2:53
  And each of these realities, they would describe how immersed you are in your
• 2:58
  experience.
• 2:59
  So virtual reality, so the headsets means that you are 100% immersed in, you know, the headset
• 3:05
  environment, the digital virtual environment.
• 3:07
  The augmented reality layer would be you're augmenting your real world, your physical space
• 3:13
  with virtual content that's less immersed, and mixed reality is you can kind of jump between
• 3:19
  both.
• 3:19
  So XR is just like the umbrella term for all of it.
• 3:23
  Right.
• 3:23
  Perfect.
• 3:23
  I just kinda wanted to cover that off the top because, like you said, very easy for you who
• 3:28
  is well versed in this to like, it's your world.
• 3:32
  Right?
• 3:33
  And it has been your world for several years, but my eyes might gloss over a couple times
• 3:37
  this episode as I as I struggle to understand everything.
• 3:41
  Because really, Lucy, you're living in the future, and and what you're bringing to the
• 3:45
  table is something that on the user level, some people may not see for another, you know, two
• 3:51
  or three years that that finally gets to them.
• 3:53
  I know that having the, you know, the glasses market really blowing up, the AI glasses and
• 3:58
  the augmented reality glasses really expanding that market to the user interface is important
• 4:06
  for the XR Sports Alliance and for Exito in particular.
• 4:10
  Absolutely.
• 4:11
  And we've been been in this space for quite a few years now, and we all started with the
• 4:17
  virtual Right?
• 4:18
  So the VR headsets.
• 4:19
  And now, as you already mentioned, the market is very much shifting to what the glasses.
• 4:24
  We all believe that, for now, at least, the AI glasses, the smart glasses will really become
• 4:30
  the mass market device.
• 4:32
  But it does mean that all of our learnings was for nothing.
• 4:35
  Right?
• 4:35
  So all of our learnings in the virtual reality headsets can be translated and applicable now
• 4:41
  to all of the augmented reality glasses that we are already working on for a couple of years.
• 4:46
  Now the market is really seeing more and more of that, but the real mass market device for
• 4:51
  now at least is the AI glasses.
• 4:53
  But, again, moving towards that, we're also validating what we can do on this kind of
• 4:58
  glasses and form factor.
• 4:59
  We will then apply all of our learnings that we had in virtual reality, augmented reality to
• 5:04
  the AI glasses.
• 5:05
  It's different form factors.
• 5:07
  The glasses become lighter and lighter.
• 5:09
  Right?
• 5:10
  Headsets was heaviest, then augmented reality glass were already sleeker, lighter, but the AI
• 5:15
  glasses really are the new wearables.
• 5:18
  Right?
• 5:18
  Similar to how you had smartwatches in the beginning.
• 5:21
  Right?
• 5:22
  In the beginning, we had smartwatches that were company devices accompanying our smartphones,
• 5:28
  then they became standalone, and now the glasses become the accompanying devices to our
• 5:33
  smartphones.
• 5:34
  Lucy, you're probably not old enough to remember, but when I was a kid in the nineties,
• 5:38
  the cell phones were about the size of my cup.
• 5:41
  So we've we've gone a long ways.
• 5:44
  It's funny how they got smaller and smaller, and now they're kinda coming back to that.
• 5:48
  But we're just digesting content on our phones mostly.
• 5:51
  And now with the glasses and those things, people want to be able to not even have to pick
• 5:57
  up their phone.
• 5:58
  And I think that's why you're seeing, especially the glasses that people can wear,
• 6:02
  that are becoming the new normal, really.
• 6:05
  And I think, you know, three to five years from now, everyone are wearing some form of glasses.
• 6:10
  Now I don't wear glasses for my own vision as some people do.
• 6:13
  My wife is a glasses wearer, but I wear sunglasses when I'm outside.
• 6:18
  And having something that is less of a of a, you know, spectacle type and for vision, but is
• 6:24
  comfortable and sleek, it it is going to be a normal.
• 6:28
  And when you have the augmented reality and the the XR, I guess, we'll just kinda use that term
• 6:34
  and because it's probably changing.
• 6:36
  Right?
• 6:36
  These aren't necessarily new products and new things.
• 6:39
  They're evolutions of what's already here.
• 6:42
  And, yes, it gets a new name, but that doesn't mean that it's necessarily brand new technology
• 6:47
  on the back end.
• 6:48
  And I think that's what you are alluding to.
• 6:49
  Yes.
• 6:50
  And I tried to explain this, you know, internally to our stakeholders, but also
• 6:54
  externally to our partners is, in the media in the media entertainment industry, what we have
• 7:00
  to really focus on and, lean on is the hardware development market.
• 7:06
  Right?
• 7:06
  How the hardware market is developing or, evolving.
• 7:10
  So before, we had smart TVs.
• 7:13
  So all of the media, right, owners thought, okay.
• 7:14
  We have to be on the smart TVs.
• 7:16
  Right?
• 7:17
  First, actually, our founder, he started to he started with Exito, we were one of the first
• 7:23
  ones.
• 7:24
  He was the one going each to the each of the broadcasters convincing them that now after the
• 7:29
  broadcast, they have to think about OTT.
• 7:32
  So we have to build the business case for OTT.
• 7:35
  Then the mobile phones came.
• 7:37
  Right?
• 7:37
  The era where everybody watched YouTube videos and all kinds of videos, on their mobile.
• 7:43
  And now we're seeing after mobile, how does the hardware market with displays evolve?
• 7:48
  We have smartphones, but of the technology providers, they now want to create new types of
• 7:54
  personal wearables.
• 7:55
  So we started with smart watches, and now we have glasses.
• 7:59
  And these AI glasses are the new next generation of wearables.
• 8:05
  And these wearables, for now, most of them only have audio.
• 8:08
  They can be navigated with audio, But MetaDisplay and Google is also probably
• 8:13
  launching very soon glasses with display as well.
• 8:17
  That means they will have they will be, you know, as light as our normal glasses, but on
• 8:21
  maybe one or two of these glasses, you will have a small display.
• 8:25
  It's not necessarily for, you know, HD streaming of video, but that's not even the
• 8:31
  necessary use case.
• 8:32
  Right?
• 8:33
  As soon as these wearables become mass market, then the media rights owners, what do they
• 8:38
  want?
• 8:39
  They would want to grab attention of the users, so they have to exist on these classes too even
• 8:45
  though it's a small display and audio.
• 8:47
  So now we really have to look into the use cases as in how can media and Timmin exist on
• 8:51
  those.
• 8:52
  It's not video streaming, but maybe it's small highlight clips, video clips, or metadata
• 8:57
  breaking news.
• 8:59
  Right?
• 8:59
  How can these AI glass with a small display maybe even elevate our at home broadcasting or
• 9:05
  TV experience?
• 9:06
  These are the things that we're looking into.
• 9:08
  Yeah.
• 9:08
  It's it's sci fi reality at this point, and it it's really wild to to have these conversations
• 9:14
  with you.
• 9:15
  And, obviously, we had Luke Gaiden on the show previously on our sister network talking more
• 9:20
  about the sports applications of this in the stadium because that's a little bit more of of
• 9:24
  his world inside of Accito.
• 9:27
  But, I mean, yeah, my mind's just blown by what's coming to us.
• 9:31
  And, really, movies that we watched when we were kids in the early two thousands, those
• 9:36
  realities are very much on the cusp now.
• 9:39
  We have a saying in English that you put the cart before the horse, right, which kinda means
• 9:44
  that you're you're you're going to step three before step one there.
• 9:48
  Do you feel like Accredo in a lot of ways was the cart and now the horse that is the hardware
• 9:54
  and the wearables and all those things are finally catching up to where the software has
• 9:58
  kind of been existing and working in that space for the last five years?
• 10:03
  100%.
• 10:04
  I mean, it's not just us.
• 10:06
  Right?
• 10:06
  Us, our competitors and partners out there, we've been betting on this technology for such
• 10:11
  a long time.
• 10:12
  We've been betting on this.
• 10:15
  We built software for this.
• 10:17
  We built applications and experiences for this, but all of the experiences and software we
• 10:22
  built back then was existing only on devices that nobody really wanted to buy.
• 10:27
  But still, we believed in it because we believed that the technology, the hardware
• 10:30
  technology will catch up.
• 10:32
  And now I think we are at some kind of a tipping point.
• 10:37
  As of right now, the AI glasses, there's so many OEMs just coming that will produce and
• 10:43
  manufacture and distribute these new glasses.
• 10:47
  And at some point, these AI glasses will converge with the XR glasses that we've built
• 10:52
  for so far.
• 10:53
  So they all will become lighter.
• 10:55
  The display technologies will become better and all become more powerful.
• 11:00
  So everything that we've built for so far will be applicable to what we are gonna distribute
• 11:06
  in the future.
• 11:06
  So I think everybody should be very proud of being part of this journey as are we.
• 11:14
  And, what we're trying to do is really to pull together the entire ecosystem, to build a solid
• 11:20
  foundation for what is really coming commercially.
• 11:23
  Yeah.
• 11:23
  It has to be so exciting to have people finally get it.
• 11:27
  Right?
• 11:27
  To be having conversations with people when you go to these conferences and and things that
• 11:31
  you're attending and and to be talking to people and, like, they understand it now
• 11:35
  because you've been fully immersed in this for so long that, like, it all makes sense to you.
• 11:41
  It's just a normal part of your reality, and the the wearables and all these things that
• 11:46
  really, I mean, even five years ago seemed crazy.
• 11:50
  Right?
• 11:50
  You're telling people they're like, that's never gonna happen.
• 11:53
  And you're like, well, we're pretty sure it's going to, and we're gonna put all of our eggs
• 11:57
  in that basket and make sure that it does.
• 11:59
  And really, in a lot of ways, we're the future is a reality that you and Exito and the XR
• 12:06
  Sports Alliance and all of these partners that you've been working with that you've truly
• 12:10
  created out of nothing, out of a vision.
• 12:12
  And I think that's what's so, amazing about what you do.
• 12:16
  On a personal level, Lucy, I have to know, how exciting is it to work inside of a company like
• 12:22
  this and to really be seeing and working with technology that is going to be world changing,
• 12:28
  but to see it really, you know, three to five to maybe ten years ahead of where the the
• 12:34
  normal user, a guy like me, is ever going to have access to it?
• 12:38
  That's a very good question.
• 12:39
  I mean, the challenging part back then was really, as you said, we were selling a vision,
• 12:44
  right, that that most of the people actually didn't see it or didn't believe in.
• 12:50
  And now, finally, things are becoming more tangible because the vision that we sold back
• 12:56
  then can now be seen and experienced in a way that they can they can actually realistically
• 13:04
  see themselves using.
• 13:05
  So that is the exciting tipping point.
• 13:07
  Right?
• 13:07
  And being in a company like Exito so I have to say Exito is a Swedish company, privately
• 13:12
  owned.
• 13:13
  It's a very entrepreneurial driven company.
• 13:16
  The founders are Swedish.
• 13:18
  They are very entrepreneurial.
• 13:20
  They are so supportive of what we're doing.
• 13:22
  We are only investing into XR because the founders believe it.
• 13:26
  Right?
• 13:26
  Because most of the other companies could also say, hey.
• 13:29
  Why are we investing in a technology that's not already here yet?
• 13:32
  We're not even mass market yet, but we are, as you said, not all of our baskets, but eggs in
• 13:40
  the baskets, but we're actually definitely investing into XR and only because our founders
• 13:45
  believe in that too.
• 13:46
  So we have a team working on it.
• 13:48
  They have been very supportive with even founding the XR Sports Alliance too because
• 13:52
  that was a huge initiative, and we successfully launched.
• 13:56
  We announced many members already, and, we're still up and running and, delivering what
• 14:01
  value.
• 14:01
  So I'm very excited and and also proud of the of the path that we have behind us.
• 14:06
  Yeah.
• 14:06
  It's gotta put a huge smile on your face every day waking up now where I know it had to be
• 14:12
  stressful in the early on as you're explaining it to people and it just goes so far over their
• 14:17
  head.
• 14:18
  I kind of understand that from what I've grown with our podcast platform because my vision was
• 14:22
  always to be you know, we're a TV network.
• 14:25
  We're a radio network.
• 14:26
  We're all the things that used to be, but we're all exclusively online.
• 14:30
  I don't have a 100,000 watt tower and satellite broadcast.
• 14:33
  Like, all of that's done for me.
• 14:34
  The technology's here.
• 14:36
  And now that we have a Roku channel that we're a big part of and all these different things,
• 14:40
  that I'm starting to finally able to show people, like, this was the vision I had two
• 14:45
  years ago.
• 14:45
  So on a very, very small, you know, level, I understand that feeling, and I can't help but
• 14:51
  smile when I think about where we've come.
• 14:53
  So for you guys on this, like, just grand scale to be really the tip of the spear in this
• 14:59
  space, it has to be so so exhilarating right now.
• 15:03
  And I know you got a big event coming up this summer where you're really announcing, to the
• 15:08
  world now, the the XR Sports Alliance and really putting it out there in the public.
• 15:14
  So can you tell us a little bit about that coming up?
• 15:16
  And then we're definitely gonna hit on, like, specific use cases and and and because I know
• 15:20
  that you have this stuff out there and working.
• 15:22
  So tell us about the event coming up this summer, and then we'll get into a a little
• 15:27
  deeper dive.
• 15:28
  Sure.
• 15:29
  So maybe a bit of context about the Sports Alliance.
• 15:32
  The XR Sports Alliance is a global strategic initiative.
• 15:35
  It's a nonprofit entity that we have founded together with our founding members, Qualcomm
• 15:41
  and HBS.
• 15:43
  I I'm sure that most of them are already out there are familiar with Qualcomm being, you
• 15:48
  know, the chipset manufacturer powering a lot of the market leading devices, mobile phones,
• 15:53
  IoT, automotive, but also XR.
• 15:57
  So the market leading XR devices, the headsets, the glasses are being powered by Qualcomm
• 16:01
  Snapdragon chipsets.
• 16:03
  That's why they're also one of our founding members.
• 16:06
  The second founding member is HBS, the host broadcasting service company that is, you know,
• 16:12
  in charge of really delivering the premier top notch sporting events like FIFA World Cup.
• 16:17
  Right?
• 16:17
  So they are the producers behind it.
• 16:19
  And then there's Excedo.
• 16:21
  As at Excedo, we have been in the space of video businesses, streaming business for twenty
• 16:27
  years.
• 16:27
  So for over twenty or twenty years a bit over twenty years now, we've been building video
• 16:32
  solutions, the streaming apps that you know from your everyday users.
• 16:36
  Right?
• 16:38
  And all of us together, the three of us, we've been in this XR space for a long time either
• 16:44
  from the hardware, sports production, or the software service side as us.
• 16:49
  But we've seen that so many experiments have been done by us, but also by our partners,
• 16:55
  competitors out there.
• 16:57
  But still, the XR sports industry hasn't taken off.
• 17:02
  Sports is one of the key verticals when it comes to adoption for XR.
• 17:06
  That's what we all believe.
• 17:07
  But after so many experiments, we still don't see that people understand the commercial, the
• 17:14
  business use cases behind it.
• 17:16
  And what we need for XR Sports as a services to take off and being adopted is that the sports
• 17:22
  right owners understand the business case behind it.
• 17:25
  And this is a big ecosystem challenge that none of us could solve alone.
• 17:29
  So that's why we said, okay.
• 17:31
  We should launch an alliance, and we shouldn't stop at our founding members' level.
• 17:35
  We should onboard all the leaders in XR technology and in sports and bridge the gaps.
• 17:41
  And now, currently, we have 22 members within the alliance, including big names like, you
• 17:49
  know, Google, Lenovo, T Mobile, Red Bull, Premier Lacrosse League, and so on.
• 17:54
  So we have really a couple of these very premium OEM technology providers, but sports
• 18:00
  rate owners as well, and we're doing structured experiments.
• 18:04
  And all these experiments are conducted in a way, designed in a way to achieve very validate
• 18:11
  objectives that we set for each experiment.
• 18:13
  And then all of the lessons learned will be shared towards all of the members.
• 18:17
  So the idea is really that this nonprofit organization gets off the learnings needed for
• 18:23
  the ecosystem to thrive.
• 18:26
  So even if there are members within the alliance that may actually be competitors
• 18:29
  outside of the alliance, within the alliance, we're partners.
• 18:33
  We just want to build that foundation, and then after lessons learned, everybody can make their
• 18:38
  own go to market strategies out of it.
• 18:42
  Do you feel because I know you're on the partnership side, is this rare in the business
• 18:49
  world to have competitors like this that, are able to come together realizing that no one
• 18:56
  company is going to get there on their own and bringing these massive corporations together to
• 19:02
  set aside the bottom line to grow something that is a very new technology and really, it's
• 19:09
  a new culture.
• 19:10
  Right?
• 19:10
  It's beyond just the tech.
• 19:12
  Do you feel that that's one rare and two vastly important to the growth of XR as a whole?
• 19:21
  Yeah.
• 19:22
  One, is it rare?
• 19:23
  I mean, these industry alliances, technology alliances, they they have been many before us.
• 19:29
  Right?
• 19:29
  So it's not like we're the only ones.
• 19:32
  I know that there are a lot of these telco alliances while where competitors also get
• 19:36
  together.
• 19:37
  But for sure, for the XR industry, with sports, is a very rare combination.
• 19:44
  And, well, at least we haven't seen big alliances like this before.
• 19:48
  So what we do, yes, it's very unique.
• 19:52
  On the second point, whether this is relevant or important, absolutely.
• 19:55
  So what we do, we believe, and this is our highest mission, everything we do should
• 20:01
  contribute to the mission to accelerate the time to market for these services.
• 20:06
  Because, again, if we weren't do the doing this together, it would take so much longer.
• 20:11
  So the idea is really to share the learnings.
• 20:13
  Knowledge sharing is one, but really to bridge the industry of sports and tech and having the
• 20:19
  leaders of both industry work together actively.
• 20:22
  Right?
• 20:23
  So every of these experiments that we design, we work very closely with the sports right
• 20:29
  owner that hosts our experiment.
• 20:31
  So we're gonna work with each of the rights owners for one or two of these experiments per
• 20:36
  year.
• 20:38
  And then we design the experiment based on their objectives, what they want to learn, and
• 20:42
  what the XR Sports Alliance put together, what we as an alliance want to learn.
• 20:46
  And then we design the entire scope, production, creative, software development, all
• 20:52
  of this around the objectives so that we can actually measure tangible results.
• 20:57
  And all of that will then again be shared to all of the members.
• 21:00
  So, absolutely, it's very important because otherwise, we wouldn't get so much industry or
• 21:06
  ecosystem learnings.
• 21:08
  And, also, usually, if you work on these kind of proof of concepts or experiments before,
• 21:12
  because we have done it.
• 21:13
  Right?
• 21:14
  All the learnings are confidential, proprietary to the customer that we work for.
• 21:19
  But now that this is an alliance activity, all of the learnings can be shared with all of the
• 21:24
  members within the ecosystem.
• 21:27
  I think that's the most exciting thing to me.
• 21:29
  Obviously, the tech and the the way it's going to change the world is extremely exciting.
• 21:34
  Right?
• 21:34
  But to see these massive corporations getting together to ultimately provide the greatest
• 21:41
  user experience that as human beings we've ever seen or heard of.
• 21:47
  And beyond this, I mean, you're you're kind of, I don't know what gets better than this.
• 21:51
  Obviously, the tech improves and things get better and image quality and things like that,
• 21:55
  but the the things that you're working on are going to revolutionize not just sports, but
• 22:00
  entertainment as a whole and really improving the lives.
• 22:03
  We haven't even talked about the, ways that this can enhance things in the medical fields
• 22:08
  and how, you know, you're you're focused on entertainment right now, but, ultimately, this
• 22:13
  technology is going to change our lives in every industry, and I think that's what's
• 22:19
  exciting about it as a whole.
• 22:22
  Now you have a very big conference coming up this summer where, you know, this is really
• 22:26
  gonna be putting it out.
• 22:27
  People can attend in person and to hear some really exciting stuff there from the horse's
• 22:33
  mouth as we would say.
• 22:34
  Tell me a little bit more about that event coming up.
• 22:37
  Yes.
• 22:38
  So in June, there's gonna be this annual conference called the Augmented World Expo.
• 22:43
  This is the the biggest XR conference annually.
• 22:47
  And at that show, we are going to announce the fourth court of the XR Sports Alliance.
• 22:52
  So we have new members joining our alliance.
• 22:55
  As I mentioned before, we are now 22, but after the announcement, we are probably gonna be 28
• 23:01
  or 30 members.
• 23:02
  So that's gonna be exciting.
• 23:04
  And, also, we're gonna talk about the experiment that we just deployed and conducted
• 23:09
  last weekend, actually.
• 23:10
  So that was the first experiment for this year.
• 23:13
  We worked together with a sportswear owner, a member of ours called FIS.
• 23:18
  They are doing urban sports, action sports.
• 23:21
  They're one of the biggest urban festivals.
• 23:23
  They have this flagship ex event called Montpellier in France in Montpellier, we've
• 23:31
  been there.
• 23:31
  So the EXO Sports Alliance was there.
• 23:33
  Our production team was there.
• 23:34
  We have produced immersive one eighty content, three sixty content, drone shots, all kinds of
• 23:40
  content.
• 23:41
  And the experiment was really to put together all sorts of immersive content and footage,
• 23:46
  create an experience out of this, and really test through all of our objectives.
• 23:50
  One of the main objectives being also, as we said, the market is shifting from virtual
• 23:54
  reality headsets to glasses.
• 23:57
  How is the fan perceived quality of a certain video format called the one eighty degrees
• 24:04
  immersive video format?
• 24:05
  Is it better on the virtual headsets, or is it better on the glasses, or is there a compromise
• 24:10
  between the two?
• 24:12
  These are one of the most important objectives and learnings that we need to figure out.
• 24:17
  And, yes, at that event, we had a lot of learnings.
• 24:20
  We started to do user testing already, but we will do some more.
• 24:23
  And at AWE, Augmented World Expo next month, we will have a panel to really talk about this as
• 24:29
  well.
• 24:30
  If you ever need people The United States to test some of this stuff, I would love to be
• 24:34
  involved.
• 24:35
  I'm just throwing my name out there for you, Lucy.
• 24:37
  I would love to attend the event.
• 24:39
  And to be a guinea pig for you guys, I think that would just be absolutely thrilling.
• 24:44
  Thank you.
• 24:44
  Just putting that out there for the future.
• 24:47
  Yep.
• 24:48
  Lucy, I am so appreciative of your time, and I don't wanna keep you too much longer here
• 24:53
  today.
• 24:54
  Is there anything in particular that you want to share that you make sure people know?
• 24:58
  Now we've had the ways to get in touch with you guys scrolling here at xedot xedo.tv,
• 25:04
  accedo.tv, the xrsportsalliance.com as well.
• 25:11
  But is there anything in particular that you want people to know before I let you get out of
• 25:16
  here today?
• 25:17
  If you're a sports rate owner or even remotely a telco operator, right, a sports rate owner or
• 25:24
  have anything to do with immersive technologies or in sports and telcos, feel free to reach out
• 25:31
  to us because these are exactly the people that we want to help.
• 25:35
  Reach out to us.
• 25:36
  We can always become a member of our alliance to get access to these learnings.
• 25:40
  Or if you have any specific ask or you need advice or you have an idea of how to implement
• 25:47
  XR for media entertainment use cases, always reach out to us through xida.tv or through my
• 25:53
  LinkedIn.
• 25:54
  We're very happy to assist and help.
• 25:58
  Yeah.
• 25:58
  That's that's it.
• 26:00
  I am just thrilled about the future of sports.
• 26:04
  Now, obviously, you know, we have the Scene Project Sports Network as well as this platform
• 26:08
  and many others.
• 26:09
  I I can only imagine the use cases in the entertainment field, concert goers.
• 26:14
  We also are in the music business ourselves there.
• 26:16
  So it's just it's exciting.
• 26:19
  I know you're very focused on the sports side, but I I'm it's hard not to look three to five
• 26:24
  years down the line and just go, oh, this is we are on the cutting edge right now.
• 26:28
  And not just as a vision any longer, as really actionable, you know, experiments that you're
• 26:35
  doing.
• 26:35
  The wearables are becoming not just a reality, but the price points are coming down on them as
• 26:40
  well where regular users can have them.
• 26:43
  And this is going to really take off en masse over the course of the next twelve to twenty
• 26:48
  four months and really accelerating.
• 26:51
  So a really exciting time to have you on the show, Lucy.
• 26:54
  I'm so appreciative of time.
• 26:56
  I hope you'll give me a few minutes after we end the show as well, just so we can talk.
• 27:01
  We obviously because of our sports network coverage, we happen to know a few sports right,
• 27:06
  owners, and we'd love to make some connections there with you.
• 27:09
  So, Lucy, I'm so appreciative of of the work that you're doing, of you giving me a little
• 27:14
  bit of your time today.
• 27:16
  Thank you for being on the show, and thank you for being part of the scene.
• 27:20
  Thank you, Bawa.
• 27:21
  Thank you for having me.