Latest / Brewsers / Brewsers #373- Jonathan Black with Cheech and Chong

Transcript

Brewsers #373- Jonathan Black with Cheech and Chong · Brewsers

• 0:20
  Speaker 1: Welcome to Bruisers podcast about beer, coffee, booze and Bruisers.
• 0:23
  Speaker 1: I'm your Hostory John and today we talk to Jonathan
• 0:26
  Speaker 1: Black with Cheech and Chong Global Holdings. We talked about
• 0:29
  Speaker 1: the Cheech and Chong business, the cannabis industry, and so
• 0:33
  Speaker 1: much more. Jonathan is doing absolutely amazing things when it
• 0:35
  Speaker 1: comes to what Cheech and Chong is putting out, whether
• 0:38
  Speaker 1: it be their edibles, their drinks or whatever it is,
• 0:40
  Speaker 1: they acpleutely have fantastic things. But you don't want to
• 0:43
  Speaker 1: hear from me, you want to hear from him. So
• 0:45
  Speaker 1: without further ado, here is Jonathan Black with Cheech and Chong. So, yeah,
• 0:59
  Speaker 1: right before we start, I'm talking about the ads going
• 1:01
  Speaker 1: to Vegas. I love the new the stadium, it's going
• 1:05
  Speaker 1: to be very pretty. I think we need more. You know,
• 1:08
  Speaker 1: why does Europe and the football have the best looking
• 1:12
  Speaker 1: stadiums and all the baseball ones just look like here's
• 1:14
  Speaker 1: copy and paste baseball stadium, but extra features, like why
• 1:18
  Speaker 1: don't we have beautiful architecture? Just makes no sense to me.
• 1:21
  Speaker 2: Yeah, yeah, I don't know. Man, Like it's crazy when
• 1:25
  Speaker 2: you look at like all the designs and stuff that
• 1:27
  Speaker 2: they come out there. You know, you see these football
• 1:29
  Speaker 2: stadiums that they play soccer in and everything else, and
• 1:32
  Speaker 2: you're just like, holy goodness, like it's like a mechan itself.
• 1:37
  Speaker 2: I think they kind of got that in LA with
• 1:39
  Speaker 2: like the Rams and the Yeah. Yeah, so I think
• 1:44
  Speaker 2: they kind of hit it with so far. I just
• 1:46
  Speaker 2: don't know, like baseball has always just been like I
• 1:50
  Speaker 2: don't know, yeah, and then it's like the old stadiums
• 1:52
  Speaker 2: are still cool, and like the new ones are just
• 1:55
  Speaker 2: kind of like whatever. You know.
• 1:57
  Speaker 1: Yeah, Like I know here in Arlington are second one
• 2:00
  Speaker 1: was basically a copy and paste from Baltimore's, and I've
• 2:03
  Speaker 1: been to that stadium. That stau is beautiful. And then
• 2:05
  Speaker 1: our our third one, our newest one, looks like a
• 2:07
  Speaker 1: shed and it's pretty inside, but the outside it is like, okay,
• 2:11
  Speaker 1: could we have done anything? Like what do we do it?
• 2:13
  Speaker 2: Yeah? Yeah, yeah, man, It's it's crazy when you look
• 2:18
  Speaker 2: at some of the things that are going on out
• 2:19
  Speaker 2: there in the world, just like, uh, okay, that looks
• 2:23
  Speaker 2: like a utter waste of money.
• 2:25
  Speaker 1: Uh huh, yeah, I remember I had that much.
• 2:27
  Speaker 2: I would do it way differently.
• 2:29
  Speaker 1: Yeah.
• 2:30
  Speaker 2: Yeah.
• 2:31
  Speaker 1: Also, I'm curious about these architectures that probably like jack
• 2:33
  Speaker 1: the price up like one hundred k just to you know,
• 2:37
  Speaker 1: just make it a little little bit nicer and whatever.
• 2:40
  Speaker 2: Well, remember they ran that deal in La where they
• 2:43
  Speaker 2: like disguised like a store and they were just selling
• 2:46
  Speaker 2: like Paliss shoes, but they disguised us or all nicely
• 2:49
  Speaker 2: and then up charged the shoes and like people fell
• 2:51
  Speaker 2: for it. Yeah, it was nuts, dude. I was like,
• 2:55
  Speaker 2: it's all like and I don't know how real that
• 2:57
  Speaker 2: is because you see stuff on YouTube and you're like,
• 2:59
  Speaker 2: is this real? But you know, well, I mean I imagine.
• 3:03
  Speaker 1: So for those listening right now, thank you for joining us,
• 3:06
  Speaker 1: I would like to welcome the show Jonathan Black with
• 3:08
  Speaker 1: cheaching Chong Ceo here. I imagine you also see it
• 3:12
  Speaker 1: with the dispensaries as well, because some of them can
• 3:15
  Speaker 1: like look super nice, all these nice nice lighting and
• 3:18
  Speaker 1: all these iPads, and I imagine they jacked the price up.
• 3:21
  Speaker 1: But then you go maybe two blocks over and it
• 3:25
  Speaker 1: looks like somewhere you would want to hang out and
• 3:26
  Speaker 1: it doesn't look all you know, hoity toity, but the
• 3:30
  Speaker 1: price is like a very reasonable price.
• 3:33
  Speaker 2: Yeah, you can get value out of this without overspending night.
• 3:37
  Speaker 2: I think a lot of dispensaries sometimes get in trouble
• 3:39
  Speaker 2: because they want to make it this amazing experience, which
• 3:42
  Speaker 2: which I'm totally in agreement with that idea, right how
• 3:45
  Speaker 2: you get there and the logistics are getting there, it's
• 3:48
  Speaker 2: completely different sometimes because people overspent, you know, they sink
• 3:51
  Speaker 2: three four five million bucks into a dispensary when you
• 3:55
  Speaker 2: could have had the same experience for a lot less
• 3:58
  Speaker 2: and done it cool. Yeah, and then and then you're
• 4:02
  Speaker 2: fighting from behind, right like, because you either owe that money,
• 4:05
  Speaker 2: or you've got to mess up cap table for that money,
• 4:08
  Speaker 2: or it's your own personal money that you're just hoping
• 4:10
  Speaker 2: to make back. So you know, it's it's a weird scenario.
• 4:14
  Speaker 2: We we design ours so that you know it's gonna
• 4:18
  Speaker 2: be an experience, but like we can get done on
• 4:21
  Speaker 2: a on a big time value proposition across the board.
• 4:26
  Speaker 1: Yeah, I mean, let's go right into that. So let's
• 4:28
  Speaker 1: you guys have your building, your own dispensary, a place
• 4:31
  Speaker 1: that people can actually it's it gonna be like you said,
• 4:33
  Speaker 1: it's gonna be an experience. It's not just gonna be
• 4:35
  Speaker 1: you can go in obviously by the product and everything,
• 4:37
  Speaker 1: but there's gonna be so much more going on to it.
• 4:39
  Speaker 1: I mean, talk to just about this.
• 4:42
  Speaker 2: Yeah, I'm well. Right now, we got a bunch open, right,
• 4:44
  Speaker 2: We got Few and Mass one in Oklahoma, Few and Maine, Guam.
• 4:51
  Speaker 2: We got a bunch coming in Minnesota, Illinois, Michigan, New York,
• 4:56
  Speaker 2: and California. We're working on one. So you know, as we
• 4:59
  Speaker 2: popped ease up this experience, we want it to be
• 5:02
  Speaker 2: inviting to a to a wider audience. Right number one,
• 5:07
  Speaker 2: we're continuing to try to break that class ceiling as
• 5:10
  Speaker 2: a brand and making things mainstream, and so we want
• 5:14
  Speaker 2: the experience to be that way. And so you know,
• 5:17
  Speaker 2: we use pieces across the board, and we use a
• 5:21
  Speaker 2: look and feel across the board so that people know
• 5:23
  Speaker 2: what they're they're getting into and then what they're walking into,
• 5:26
  Speaker 2: right and then and then that goes into how service works.
• 5:29
  Speaker 2: And you know, different states are different doing different things now,
• 5:32
  Speaker 2: Like there's a lot of online ordering, for example in Illinois.
• 5:36
  Speaker 2: In other states people are still going in and talking
• 5:38
  Speaker 2: to the guy behind the counter or a girl behind
• 5:40
  Speaker 2: the counter and trying to figure out what they want.
• 5:42
  Speaker 2: Both both formats work out great, but you want to
• 5:44
  Speaker 2: make sure that experience is there and it meets like
• 5:47
  Speaker 2: the aesthetics are walking into so that it feels inviting
• 5:51
  Speaker 2: for them, right, and it doesn't feel like, hey, I'm
• 5:54
  Speaker 2: and you know, walking through an iron gate and there's
• 5:57
  Speaker 2: security guys guns and you was just like, wow, this
• 6:00
  Speaker 2: is awkward. You know, like this is very unfriendly. So
• 6:05
  Speaker 2: you know, it's one of those settings where you just
• 6:06
  Speaker 2: got to you got to position it right, and you
• 6:08
  Speaker 2: got to get great locations, and you've got to get
• 6:11
  Speaker 2: great interface with the customer from people behind the counter.
• 6:15
  Speaker 2: What's great product lineups, you know, not just ours, but
• 6:18
  Speaker 2: other brands that are in there, so that you're meeting
• 6:21
  Speaker 2: that consumer where they want to be met instead of
• 6:24
  Speaker 2: trying to drive them into something they don't want and
• 6:26
  Speaker 2: they're not going to come back.
• 6:27
  Speaker 1: To right because there's so many people that are probably
• 6:30
  Speaker 1: you see it on a regular basis, that are going
• 6:32
  Speaker 1: these places for the first time. They've you know, thought
• 6:35
  Speaker 1: they've been on the fence maybe about you know, trying
• 6:37
  Speaker 1: weed or whatever it is. They hear great stories from
• 6:40
  Speaker 1: their friends or the medicinal world or whatever it is,
• 6:43
  Speaker 1: but they again have never strided themselves, so they're not
• 6:46
  Speaker 1: sure if they should be smoking it, should they be
• 6:48
  Speaker 1: eating it, should they be drinking it? You know, how
• 6:51
  Speaker 1: are they supposed to be taking? How much are they
• 6:52
  Speaker 1: supposed to be taking? Because if your first experience is
• 6:55
  Speaker 1: too much, especially with an edible, it is, you're probably
• 6:58
  Speaker 1: not going to come back. So like, luckily my bad
• 7:01
  Speaker 1: experience was years after I've been consuming for a while
• 7:04
  Speaker 1: and I was like, Okay, this was the one time deal.
• 7:06
  Speaker 1: I know, I'm not going to have this again. So
• 7:09
  Speaker 1: but you have to have the right person behind the
• 7:11
  Speaker 1: counter to really help you out, which I imagine as
• 7:14
  Speaker 1: many people are now ordering it online, it's harder for
• 7:18
  Speaker 1: completely understand what you're getting into because of the fact
• 7:21
  Speaker 1: that you don't. You know, they need to be that
• 7:23
  Speaker 1: gatekeeper for you kind of be like all right, this
• 7:25
  Speaker 1: is this is the path you need to be taking.
• 7:29
  Speaker 2: Man, Like, yeah, you nailed it. You don't want it
• 7:33
  Speaker 2: to be an experience where you were crying in the corner. Yeah,
• 7:36
  Speaker 2: you know, like when does this wear off? If those
• 7:40
  Speaker 2: words are coming out of your mouth, like, probably not
• 7:42
  Speaker 2: a good experience. But like there's functional side, you know,
• 7:46
  Speaker 2: Like this was one of the big things when Tommy
• 7:48
  Speaker 2: and Cheech, when I met with them, for the first time, like, hey, look,
• 7:52
  Speaker 2: we want to make this you know, more experimental, more functional,
• 7:56
  Speaker 2: more you know, make great music, tell great jokes, be
• 8:01
  Speaker 2: artistic even at work, like open up ideas that you
• 8:04
  Speaker 2: might not be seeing when you're stopped. And so we
• 8:08
  Speaker 2: obviously we started off in the recreational side pretty hard,
• 8:11
  Speaker 2: right because the brand's comedy, humor, social gathering and stuff
• 8:15
  Speaker 2: like that. So but we've gotten more into the functional
• 8:18
  Speaker 2: space of the plant as as time is marched on,
• 8:22
  Speaker 2: and I think that's where the market's going. You know,
• 8:24
  Speaker 2: you see a lot of people with you know, like
• 8:27
  Speaker 2: grooons will give it out to gruns and their gummies
• 8:29
  Speaker 2: like they've done a marvelous job and making a good
• 8:33
  Speaker 2: tasting gummy number one, but number two having a functionality
• 8:36
  Speaker 2: to it. And so we've been we've been building that out.
• 8:40
  Speaker 2: Our chief product officer is Joey Marinuh and he has
• 8:44
  Speaker 2: been doing a great job and coming up with some
• 8:46
  Speaker 2: different different ideas and different experiences from from the recreational
• 8:50
  Speaker 2: side to the functional side, right, and we're trying to
• 8:52
  Speaker 2: span that whole spectrum, not not just to do it right,
• 8:56
  Speaker 2: but for rationale of why it's important to get there
• 9:00
  Speaker 2: because you know, what we noticed on our low dose
• 9:02
  Speaker 2: drinks was we had a whole different audience that was
• 9:06
  Speaker 2: drinking it than people that were buying our dispensary cannabis products.
• 9:10
  Speaker 2: And those people will go back and forth, they will move,
• 9:14
  Speaker 2: that curve will move for them, their tolerance, their understanding
• 9:17
  Speaker 2: of the plant will grow, and they can use it
• 9:19
  Speaker 2: more in a functional manner than just hey, I want
• 9:23
  Speaker 2: to you know, escape, right. So, and that's what we've
• 9:28
  Speaker 2: always been going for as a brand, right, we want
• 9:30
  Speaker 2: this to be something that is looked upon in in
• 9:34
  Speaker 2: a good way, you know, as you know, like remember
• 9:37
  Speaker 2: your first beer with your your dad, right, like kind
• 9:41
  Speaker 2: of kind of scenario. So it's how do you build
• 9:44
  Speaker 2: that way with like the social stereotypes that have always
• 9:48
  Speaker 2: existed against cannabis. Yeah, and that's been.
• 9:51
  Speaker 1: Tough, Yeah, I imagine, because I mean there's still those
• 9:54
  Speaker 1: people that were grown up that way and they've been
• 9:56
  Speaker 1: taught forever that. I mean, that's what fear is is
• 9:59
  Speaker 1: you it's a ta situation. It's not something you were
• 10:01
  Speaker 1: born with. So people were taught for the longest time
• 10:04
  Speaker 1: that oh, weat is so bad, you're gonna eat your babies,
• 10:07
  Speaker 1: You're gonna fucking be crazy and jump out windows. And
• 10:09
  Speaker 1: it's like, no, none of that is accurate at all.
• 10:12
  Speaker 1: If anything, alcohol will make you do all of those things.
• 10:17
  Speaker 2: Yeah, I mean, look, anything used, you know, anything that
• 10:21
  Speaker 2: you are completely dependent on to have fun or escape reality,
• 10:24
  Speaker 2: and it's in the frequency of that usage is very high,
• 10:28
  Speaker 2: is bad. Like I don't care what it is, like
• 10:30
  Speaker 2: you you can classify like certain drugs or alcohol.
• 10:34
  Speaker 1: Or what that means the same way alcohol is the
• 10:35
  Speaker 1: same way caffeine is the same way Man America, there's
• 10:39
  Speaker 1: a big problem.
• 10:41
  Speaker 2: Yeah, yeah, and and and these are not healthy things,
• 10:44
  Speaker 2: like there are things to be used, but not things
• 10:47
  Speaker 2: to be heavily dependent on it for functionality. Right, So
• 10:52
  Speaker 2: there's a difference in functionality of Hey, I'm gonna have
• 10:54
  Speaker 2: a low dose gummy because it's gonna it's gonna spark
• 10:58
  Speaker 2: my creative side. But I'm but I'm here right, like
• 11:01
  Speaker 2: I'm not off on the moon. And that is something
• 11:05
  Speaker 2: that you know, is what people have used cannabis and
• 11:09
  Speaker 2: alcohol and other products for for years in a manner
• 11:13
  Speaker 2: that makes sense that they're sociable, they're not doing crazy,
• 11:16
  Speaker 2: they're not streaking down Main Street at twelve o'clock at night, right,
• 11:20
  Speaker 2: and then there's people that want to party, and look,
• 11:23
  Speaker 2: that's fine, you know, like if you want to do
• 11:25
  Speaker 2: things like that, like you can do things like that.
• 11:27
  Speaker 2: But you know, we're said on like, hey, you know
• 11:30
  Speaker 2: that experienced a good conversation. That that meaningful you know,
• 11:35
  Speaker 2: engagement that you're looking for socially, or if it's just
• 11:39
  Speaker 2: to build or create something on your own, like that's
• 11:42
  Speaker 2: what we're more you know, trying to position towards. Then hey,
• 11:47
  Speaker 2: we want you to melt your face off that It's
• 11:49
  Speaker 2: never been the idea. I know Tommy and Cheach have
• 11:53
  Speaker 2: done jokes and movies and everything else about that. And look,
• 11:56
  Speaker 2: that stuff does happen. You know, everybody has that friend
• 11:59
  Speaker 2: who either is you know, having a bad night or
• 12:02
  Speaker 2: it's just that friend right so to speak. But but
• 12:06
  Speaker 2: you know, like you you're not looking for that, and
• 12:10
  Speaker 2: what you're looking for is like, hey, look I just
• 12:13
  Speaker 2: I want to relax, I want to chill out, and
• 12:14
  Speaker 2: I want to have a mellow time. And ultimately that
• 12:18
  Speaker 2: that's that's where we're trying to position the brand and
• 12:22
  Speaker 2: the experience and everything else. And and others are too, right,
• 12:25
  Speaker 2: like you know, I don't know that it always started
• 12:28
  Speaker 2: out that way, but but it definitely got that way,
• 12:32
  Speaker 2: you know. And and so it's it's funny when I
• 12:35
  Speaker 2: think back about, you know, some experiences I had, you know,
• 12:38
  Speaker 2: with with with cannabis early on, and and just some
• 12:42
  Speaker 2: of the good stories from that, you know, And and
• 12:44
  Speaker 2: it wasn't something where I was, you know, crying in
• 12:47
  Speaker 2: the corner because I had too much.
• 12:49
  Speaker 1: So well, let's go all the way back in time.
• 12:52
  Speaker 1: What is your earliest memory of cannabis?
• 12:57
  Speaker 2: Man, I remember I, uh this, he's going back into
• 13:01
  Speaker 2: high school, but uh I I remember, I remember the
• 13:05
  Speaker 2: first time I ever did it. I And the thing
• 13:07
  Speaker 2: about Canadas for me was I was always kind of
• 13:09
  Speaker 2: tired and hungry already, so I didn't need to help
• 13:11
  Speaker 2: in that area. I had those markets locked down, and
• 13:16
  Speaker 2: and because I was just busy and growing at the
• 13:19
  Speaker 2: same point, so you know, like I for me, it
• 13:22
  Speaker 2: was it was a different experience. But I remember, I
• 13:26
  Speaker 2: remember the first time we got hot doing We were
• 13:31
  Speaker 2: outside my buddy's place and his mom was supposed to
• 13:34
  Speaker 2: be gone at work, and she ended up showing up early.
• 13:36
  Speaker 2: The first thing out of my buddy's mouth was, don't
• 13:38
  Speaker 2: give her your names, you know, and I'm not going
• 13:42
  Speaker 2: to mention any names because you know, my buddies have
• 13:44
  Speaker 2: done something with their lives, very productive individuals. But one
• 13:49
  Speaker 2: of my buddies, his alias happened to be the guy's
• 13:51
  Speaker 2: actual name sitting next to him, and uh, and that
• 13:55
  Speaker 2: was that was pretty awkward, but but comical moment, you know,
• 13:59
  Speaker 2: like I just you know, I think backuld just smile
• 14:02
  Speaker 2: about that. So, you know, it's it's one of those
• 14:06
  Speaker 2: things where you know, I remember that, I remember having
• 14:08
  Speaker 2: like my first beers and you know, at a party
• 14:11
  Speaker 2: and and and those were experiences of growing up. And
• 14:15
  Speaker 2: it wasn't something where I was getting you know, blackout
• 14:18
  Speaker 2: or thrown up. It was something where you know, you're
• 14:21
  Speaker 2: you're kind of learning like, hey, this is this is
• 14:24
  Speaker 2: what alcohol is, this is what canvas is. And and
• 14:27
  Speaker 2: in the experiences that come along with it, and something
• 14:31
  Speaker 2: can be positive and they can be negative. There's a
• 14:32
  Speaker 2: lot of negative things obviously what happened to people too,
• 14:35
  Speaker 2: and in that early stages of like trying to figure
• 14:38
  Speaker 2: this stuff out, and so you know, it's it's interesting
• 14:43
  Speaker 2: how that stuff goes. I myself have a seventeen seventeen
• 14:47
  Speaker 2: year old, so you know, very proud of them and
• 14:51
  Speaker 2: you know, watching him develop and grow and trying to
• 14:55
  Speaker 2: talk to them about things, you know, stuff like I
• 14:58
  Speaker 2: didn't know, like my parents were just against in king
• 15:00
  Speaker 2: and so I had to learn from my buddies who
• 15:03
  Speaker 2: were idiots, or or my or my own experiences. You know,
• 15:07
  Speaker 2: I sat down and said, hey, listen, look a shot
• 15:10
  Speaker 2: has more alcohol in it. It's like drinking a beer,
• 15:13
  Speaker 2: like depending on the beer, and you know, it's gonna
• 15:17
  Speaker 2: get you to a place you don't want to go
• 15:19
  Speaker 2: a lot faster than you want to get there. So
• 15:22
  Speaker 2: you know, it's it's it. But people don't understand, like
• 15:25
  Speaker 2: APV to to like a seventeen year old is is
• 15:29
  Speaker 2: mind blowing, right, and so so yeah, you have those
• 15:33
  Speaker 2: discussions along the way, and it's just far different than
• 15:37
  Speaker 2: how I was parented, where it was like don't touch
• 15:39
  Speaker 2: the stuff. It was like, that's exactly what I'm gonna do.
• 15:42
  Speaker 2: I'm gonna go touch that stuffy. It's like the stove.
• 15:45
  Speaker 2: As a kid, don't touch the stew it's hot. It's like, yeah, no,
• 15:47
  Speaker 2: I'm doing that. So yeah, yeah, So these experiences though,
• 15:55
  Speaker 2: as you grow and you know and in the same
• 15:58
  Speaker 2: thing with the brand, Like the brand. You know, it
• 16:00
  Speaker 2: was like there was no Cheach and Chong brand when
• 16:03
  Speaker 2: when it came on the scene, it was Tommy had
• 16:05
  Speaker 2: Tommy Tommy Chong's cannabis and Cheach had Cheaches stash and
• 16:08
  Speaker 2: there was no cheating Chong cannabis products. And so building
• 16:12
  Speaker 2: that out and uh, you know, building out the whole
• 16:16
  Speaker 2: brand and and and having it fit their personality, but
• 16:19
  Speaker 2: giving it a look and a feel that that would
• 16:22
  Speaker 2: be more mainstream audience attentive and trying to meet the
• 16:26
  Speaker 2: consumer where he was at. You know, there's a lot
• 16:27
  Speaker 2: of plug and play that went along with that over
• 16:29
  Speaker 2: the years, still going on to this day, and you know,
• 16:33
  Speaker 2: just getting that right feel for it and getting advertising,
• 16:37
  Speaker 2: the copy, all those pieces, and we just have such
• 16:40
  Speaker 2: an excellent team working on it. And the artistic stuff. Man,
• 16:45
  Speaker 2: uh enough Tally is our guy. Uh he's been with
• 16:48
  Speaker 2: us for that. Guy is amazing. But just getting all
• 16:51
  Speaker 2: those and and sometimes I'll look at stuff and be
• 16:53
  Speaker 2: like what is that, you know, and then and then
• 16:55
  Speaker 2: I'll look back at it over time or a week
• 16:59
  Speaker 2: later or whatever it be, and it's like, wow, this
• 17:01
  Speaker 2: is really he's really moving the curve he's meaning the audience.
• 17:06
  Speaker 2: He's just so many steps ahead. And it's just amazing
• 17:10
  Speaker 2: to watch watch these things grow. And building brands is
• 17:14
  Speaker 2: kind of what I love to do. And and so
• 17:16
  Speaker 2: you know, it's been it's been awesome watching this all
• 17:19
  Speaker 2: kind of come together and and and deal with all
• 17:22
  Speaker 2: the curve balls you get, like the legislator curveballs, and
• 17:26
  Speaker 2: you know, the different states and the compliance and we
• 17:29
  Speaker 2: can't do this with packaging here.
• 17:30
  Speaker 1: Oh yeah, I want to go into all that. Yeah,
• 17:32
  Speaker 1: there is especially it's okay, but I want to go
• 17:35
  Speaker 1: first thought. So you came up with the idea to
• 17:39
  Speaker 1: put them together right for one brand? Or was that
• 17:42
  Speaker 1: before you?
• 17:43
  Speaker 2: No, No, it was not me. It was actually it
• 17:47
  Speaker 2: was a combination of Cheech and I think Cheach believe
• 17:50
  Speaker 2: he was talking to Tommy, but he was talking to Paris,
• 17:54
  Speaker 2: Tommy's son who got the email. Or there's some combination there.
• 17:57
  Speaker 2: But the guys came together like they were kind of
• 17:59
  Speaker 2: a part and separated. Uh you know, just their careers
• 18:06
  Speaker 2: have just taken them different directions and.
• 18:08
  Speaker 1: And just life in general.
• 18:09
  Speaker 2: Yeah, in life in general, rights always friends, always joking
• 18:14
  Speaker 2: and like great memories, remembering good you get them in
• 18:16
  Speaker 2: the room, and it's amazing to watch them just you know,
• 18:19
  Speaker 2: cobbsate back and forth about things that they remember and
• 18:23
  Speaker 2: funny moments and that friendship is just you know, fifty
• 18:25
  Speaker 2: plus years and so. But but they business wise on
• 18:31
  Speaker 2: the brand, I don't know that they had like the
• 18:33
  Speaker 2: same idea going forward at the at the initial uh inception.
• 18:38
  Speaker 2: And so a few years later they had decided to
• 18:41
  Speaker 2: get together, and I met with them and and kind
• 18:45
  Speaker 2: of laid out what I thought would be a good
• 18:47
  Speaker 2: starting point, which that plan, you know, has massively developed
• 18:51
  Speaker 2: into different areas. But you know, we got it together,
• 18:55
  Speaker 2: we got it rolling and UH and it's you know,
• 18:57
  Speaker 2: family bit. Paris is part of it, Joey Jasmine, those
• 19:01
  Speaker 2: are teachers, kids are part of the company, and you know,
• 19:04
  Speaker 2: those guys are are definitely in tune to what we're
• 19:07
  Speaker 2: doing and giving us feedback and asking me questions. A
• 19:11
  Speaker 2: lot of funny questions, but a lot of a lot
• 19:13
  Speaker 2: of good questions too, And it's just been it's it's
• 19:16
  Speaker 2: been kind of an amazing adventure, you know, not what
• 19:19
  Speaker 2: you'd expect in working with celebrities. They go down to
• 19:21
  Speaker 2: the studio a few days a month, we have a
• 19:23
  Speaker 2: studio down in LA and office down there, and they
• 19:26
  Speaker 2: shoot all kinds of stuff. Love that, you know, those guys.
• 19:29
  Speaker 2: Those guys are very in tuned and working very hard
• 19:32
  Speaker 2: to build out this legacy.
• 19:34
  Speaker 1: Yeah yeah, I saw them on I know, Burt Kreshner
• 19:36
  Speaker 1: has like a cooking show that will randomly pop up
• 19:38
  Speaker 1: on my YouTube, and they were on there, and of course,
• 19:41
  Speaker 1: like like you said, you could just let them go
• 19:43
  Speaker 1: and they would have just talked forever about stories and
• 19:45
  Speaker 1: whatever and again what they can and can't remember, and
• 19:48
  Speaker 1: you know, they feel probably filly in each other's stories
• 19:50
  Speaker 1: because like no, no, no, this actually happened. He's like, oh yeah, yeah,
• 19:54
  Speaker 1: you're right, like little things like that, because like you said,
• 19:57
  Speaker 1: prince for like fifty years and they were coming up
• 19:59
  Speaker 1: in a time time where weed was if you even
• 20:02
  Speaker 1: had any bit on you, you're probably gonna go to jail.
• 20:04
  Speaker 1: And they have so many stories of that as well.
• 20:07
  Speaker 2: Yeah. Yeah, Tommy did some time for a glassware and uh,
• 20:13
  Speaker 2: you know, I mean it's one of those things though,
• 20:16
  Speaker 2: you know, like Tommy never rolled over on anybody. He
• 20:19
  Speaker 2: took it and and that's just been kind of their mentality.
• 20:23
  Speaker 2: Tommy and cheech is like, look like, yeah, they understand
• 20:26
  Speaker 2: their celebrities. They understand that, you know, cannabis and them
• 20:29
  Speaker 2: are synonymous. But at the same point, they're very very
• 20:34
  Speaker 2: you know. It's like talking with me and you talking here.
• 20:37
  Speaker 2: It's the same scenario. It's never been like, you know, hey,
• 20:42
  Speaker 2: throw rose petals at my feet before I walk in
• 20:44
  Speaker 2: the room, which I said, my water has to be
• 20:49
  Speaker 2: at this temperature at all times, you know like that.
• 20:53
  Speaker 1: Yeah, Like I always think you go to sleep the
• 21:01
  Speaker 1: same way everybody else does. Probably your rich was probably
• 21:03
  Speaker 1: a little different than most, but you wake up the same.
• 21:05
  Speaker 1: We breathe the same air, Like what are we doing?
• 21:08
  Speaker 1: Like I don't understand. Yeah, yeah, makes no sense to me.
• 21:12
  Speaker 1: But they never came across that way, like no matter
• 21:15
  Speaker 1: you know how famous Chicha got with his acting side,
• 21:18
  Speaker 1: and then again Chong with everything he was doing in
• 21:20
  Speaker 1: the comedy world, and then again, like you said, getting
• 21:22
  Speaker 1: locked up. They're just normal dudes at the end.
• 21:25
  Speaker 2: Of the day, and they're great, you know if they've
• 21:29
  Speaker 2: always got to you know, she chs this joke of
• 21:32
  Speaker 2: the day. I mean, they're just it's like having that
• 21:35
  Speaker 2: you know, like those like having two uncles for me,
• 21:38
  Speaker 2: you know that that call and check in and have
• 21:42
  Speaker 2: some questions and like that's kind of more the relationship
• 21:45
  Speaker 2: than it is like a scenario where you know, you
• 21:50
  Speaker 2: hear these stories about celebrities and and I and I
• 21:53
  Speaker 2: was there with Burt and met Bert. Bert was great,
• 21:55
  Speaker 2: you know, his wife was fantastic, so sharp. That was that.
• 22:02
  Speaker 2: I haven't had that experience. I'm sure it's out there,
• 22:04
  Speaker 2: but I've never had that experience with a celebrity where
• 22:07
  Speaker 2: I'm just like, whoa, you know that guy? Yeah, I
• 22:13
  Speaker 2: hear about it all the time, but I've been fortunate
• 22:15
  Speaker 2: and blessed in my life where that has not occurred
• 22:17
  Speaker 2: with me. And and and these guys are just perfect
• 22:21
  Speaker 2: in that scenario, right.
• 22:23
  Speaker 1: I love that.
• 22:24
  Speaker 2: Well.
• 22:25
  Speaker 1: So I know you went to school to be a lawyer.
• 22:28
  Speaker 1: What was your initial idea, like what field of law?
• 22:32
  Speaker 1: Of being in law? Really like that got your attention?
• 22:38
  Speaker 2: Yeah, I was. I was a lawyer. God, I was
• 22:41
  Speaker 2: a trial litigator for it seemed better part of a decade.
• 22:47
  Speaker 1: You know.
• 22:47
  Speaker 2: Growing up, my parents were like, hey, you know there's
• 22:51
  Speaker 2: really three paths. Path one is you can bet a doctor.
• 22:54
  Speaker 2: Path two is you can be a lawyer. Or path
• 22:56
  Speaker 2: three as you can be a failure so to speak,
• 22:59
  Speaker 2: you know, and I definitely do not parent the same way.
• 23:03
  Speaker 2: But they had high expectations and and so you know,
• 23:07
  Speaker 2: I I I started law school, left law school, had
• 23:12
  Speaker 2: a business, and then went and worked at some some
• 23:14
  Speaker 2: big companies and took a young job. I took a
• 23:18
  Speaker 2: job as a young executive early on, and I was,
• 23:22
  Speaker 2: you know, using the company a company outside council a lot,
• 23:26
  Speaker 2: and those bills were kind of stacking, and they said,
• 23:28
  Speaker 2: you know, it'd be cheaper to just send you to
• 23:30
  Speaker 2: law school. And I was like, sure, i'll go, you know,
• 23:33
  Speaker 2: and like so they were. I was fortunate to have
• 23:36
  Speaker 2: them pay for it, and I went to night school,
• 23:38
  Speaker 2: worked and you know, I was interested. I mean I
• 23:43
  Speaker 2: was as a kid. I was a strange kid. You know,
• 23:45
  Speaker 2: I watched like Perry Basin and other shows, and I
• 23:49
  Speaker 2: had you know, my aunt was a da and and
• 23:53
  Speaker 2: you know, there's other attorneys in the family. So I
• 23:55
  Speaker 2: was kind of attracted to it. But you know, I
• 23:58
  Speaker 2: really didn't like it because a lot is really like
• 24:01
  Speaker 2: you got to have some business brains, and then you're
• 24:03
  Speaker 2: a therapist at the same point, and you've got clients
• 24:06
  Speaker 2: doing all kinds of crazy stuff. I mean, I had
• 24:10
  Speaker 2: a client once this is great, Uh, they sent over
• 24:13
  Speaker 2: a discovery. Literally he's sitting there saying it's not him.
• 24:17
  Speaker 2: The guy in the video is wearing the same shirt
• 24:18
  Speaker 2: the guy is wearing in my office, and I was
• 24:21
  Speaker 2: just like, so, you know, and luckily we plead that
• 24:26
  Speaker 2: one out. But you know, like I, for me, it
• 24:29
  Speaker 2: was always it was just a different mentality there, and
• 24:34
  Speaker 2: and I felt like I wasn't creating things, Like people
• 24:38
  Speaker 2: wouldn't come to you to like help. Eventually they would
• 24:42
  Speaker 2: after you defended him or got him out of a
• 24:44
  Speaker 2: thick spot. They'd realized I had some business intelligence and
• 24:47
  Speaker 2: they'd want me to help them with their business proactively.
• 24:50
  Speaker 2: But a lot of it was retroactive work of I'm
• 24:53
  Speaker 2: in I'm in trouble, and you're you're just trying to
• 24:56
  Speaker 2: bail water. And I just hated that. So I started
• 25:01
  Speaker 2: to venture off and and take jobs, and I still
• 25:05
  Speaker 2: own the firm. I finally sold the firm, but I
• 25:08
  Speaker 2: had owned the firm still as I was running other
• 25:10
  Speaker 2: businesses and I had a few myself. And my love
• 25:14
  Speaker 2: was just really in business and building and not not
• 25:18
  Speaker 2: in litigating, like I like being in the courtroom, but
• 25:21
  Speaker 2: I didn't like all the stuff that came up to it,
• 25:24
  Speaker 2: so I just said no, like no, I can't, you know.
• 25:29
  Speaker 2: It was just it's just crazy, you know, like if
• 25:33
  Speaker 2: you've ever been.
• 25:33
  Speaker 1: Through, you like go ahead, no, go ahead.
• 25:37
  Speaker 2: I was just gonna say, if you've ever been through
• 25:41
  Speaker 2: did mean the stuff on your toes, if you've ever
• 25:43
  Speaker 2: been through like a mediation you have to sit there
• 25:45
  Speaker 2: and deal with like seven hours of bullshit before that
• 25:48
  Speaker 2: last hour of actually getting down to like this is
• 25:51
  Speaker 2: where they should be and and you get the thing done.
• 25:54
  Speaker 2: That kind of stuff just weird on me endlessly. So
• 25:58
  Speaker 2: I'm very happy with where I'm at now and great experience,
• 26:03
  Speaker 2: learned a lot. It helps in business now, but not
• 26:06
  Speaker 2: going back.
• 26:07
  Speaker 1: So I was I said, yeah, you traded the courtroom
• 26:09
  Speaker 1: for the boardroom. Yeah. Well, I mean so we touched
• 26:15
  Speaker 1: on it earlier about how you do I mean, like
• 26:18
  Speaker 1: you said, I imagine being a lawyer and having to
• 26:22
  Speaker 1: cipher through all these real muddy laws when it comes
• 26:25
  Speaker 1: to every state when it comes to cannabis, like I
• 26:28
  Speaker 1: imagine it's somewhat easier to kind of digest and sift through,
• 26:31
  Speaker 1: but like for the common person. A lot of times
• 26:34
  Speaker 1: we're like, well what is this because especially here in Texas,
• 26:36
  Speaker 1: like we had this law and now we have this one.
• 26:40
  Speaker 1: But then like the federal one said no, we're doing this,
• 26:42
  Speaker 1: and then they shut this part down. It was like,
• 26:44
  Speaker 1: well where are we now? What's actually going on? So
• 26:47
  Speaker 1: like what is kind of like your day to day
• 26:50
  Speaker 1: when it comes through, all right, what can we do
• 26:52
  Speaker 1: and what can't we do today?
• 26:54
  Speaker 2: Well, we have in house counsel, So Andrew Lee's are
• 26:57
  Speaker 2: in house counsel. So that makes my life a lot easier.
• 27:00
  Speaker 2: But but we have myself, Jas who's our CEO, is
• 27:03
  Speaker 2: also an attorney by trade, and so we we have
• 27:07
  Speaker 2: a few attorneys inside the company that that either were
• 27:10
  Speaker 2: attorneys or you know, Andrews still is an attorney and
• 27:14
  Speaker 2: and so yeah, we I mean we definitely are looking
• 27:16
  Speaker 2: at all that stuff and looking at compliance. We have
• 27:18
  Speaker 2: outside council. We have SEC council. I mean, you name it,
• 27:22
  Speaker 2: we have it. And so we use those resources to
• 27:25
  Speaker 2: make sure, like you know, we've got a target on
• 27:28
  Speaker 2: our backs at all times. Just being teaching Chong, like
• 27:31
  Speaker 2: you know, when Newsom was confiscating HEMP drive beverages, you know,
• 27:35
  Speaker 2: you got the blurred out faces of the you know,
• 27:37
  Speaker 2: the the agents or whoever they are. And there's a
• 27:41
  Speaker 2: stack of teaching chong like five milligrams seltzers, which that's
• 27:45
  Speaker 2: so dangerous, you know, like confiscated.
• 27:49
  Speaker 1: I'm glad they picked all those up because five milligrams,
• 27:52
  Speaker 1: it's gonna send those kids right now with bad, bad
• 27:55
  Speaker 1: path I'll tell you that.
• 27:57
  Speaker 2: I know blunts are running one hundred and two hundred,
• 27:59
  Speaker 2: but make sure you get those vibes, so you know.
• 28:03
  Speaker 2: And I've met with your governor Abbott, by the way,
• 28:05
  Speaker 2: very very intelligent man understands the issue. It's not it's
• 28:09
  Speaker 2: not bullshit. He understands it. But you know, seem to say,
• 28:13
  Speaker 2: just full capacity of knowledge and understanding the economic you know,
• 28:18
  Speaker 2: thresholds of what this means for the state. And you know,
• 28:21
  Speaker 2: he has a lot of retired military personnel in his
• 28:25
  Speaker 2: state and and you know what they want, and he's
• 28:28
  Speaker 2: looking at that stuff of the veterans and so you know,
• 28:32
  Speaker 2: he very very in tuned with what's going on there
• 28:36
  Speaker 2: on the on the Hemp side for sure, and and
• 28:39
  Speaker 2: so definite at you know, not an adversary a partner
• 28:43
  Speaker 2: on that side. The Lieutenant governor A little bit different
• 28:46
  Speaker 2: story there, but nonetheless, we'll work through things as they
• 28:51
  Speaker 2: come out, you know, And and I get it. Some
• 28:53
  Speaker 2: people just have bad information and fun things and and
• 28:57
  Speaker 2: just you know, it's an unfortunate scenario, and our job
• 29:00
  Speaker 2: is to try to educate them and change their mind.
• 29:03
  Speaker 1: Yeah, well, I mean, so what does y'all's kind of
• 29:08
  Speaker 1: I would say R and D, but it's more like,
• 29:13
  Speaker 1: because you said, you guys are focusing on recreational and
• 29:15
  Speaker 1: obviously you guys are focusing on you know, the just
• 29:19
  Speaker 1: functional as well. But then there's also the medical side,
• 29:22
  Speaker 1: which helps out so many people that you know, again
• 29:25
  Speaker 1: you have to educate all these people on no this
• 29:28
  Speaker 1: is actually again like you said, for retired veterans, for
• 29:32
  Speaker 1: people with any you know, debilitating injured injuries, and also
• 29:38
  Speaker 1: diagnosises like Parkinson's. We've seen how much that helps people
• 29:41
  Speaker 1: with Parkinson's. We've seen how much it helps gain back
• 29:44
  Speaker 1: you know, the actual people appetite and everything for people
• 29:48
  Speaker 1: with cancer, but aids, you know, all these things. So
• 29:50
  Speaker 1: you know, I imagine you're also having to educate all
• 29:52
  Speaker 1: these people as well. How much of that is coming
• 29:55
  Speaker 1: from in house as well?
• 29:59
  Speaker 2: You know, we try to do a lot on that.
• 30:01
  Speaker 2: It's tough because you gotta remember, like they're getting their
• 30:04
  Speaker 2: medical cards somewhere in the Medical States, and so we're
• 30:07
  Speaker 2: not in that room. So it's what we can get
• 30:10
  Speaker 2: to them before it, and then what what their you know,
• 30:14
  Speaker 2: origination of walking into a dispensary with their card, what
• 30:17
  Speaker 2: that experience is like. So we're definitely trying. It is
• 30:22
  Speaker 2: very tough. I mean, like we can't go out there,
• 30:24
  Speaker 2: you know, and advertise cannabis. We can with hemp to
• 30:28
  Speaker 2: an extent. There's obviously some compliance stuff there. Cannabis is
• 30:32
  Speaker 2: a much more trickier beast to educate on the medical
• 30:35
  Speaker 2: side in that sense. And because it was a schedule
• 30:39
  Speaker 2: one drug, like the testing wasn't there to like, you know,
• 30:43
  Speaker 2: get where you needed to go. And there was one
• 30:46
  Speaker 2: prescribed medicine which was Delta nine hemp. For god's sakes,
• 30:50
  Speaker 2: it wasn't even cannabis. So you know, like when you
• 30:54
  Speaker 2: when you start moving these pieces around the board, it
• 30:57
  Speaker 2: is very tricky to advertise or not, but I mean
• 31:00
  Speaker 2: educate through advertisement, right to get someone to see a
• 31:04
  Speaker 2: product and then give them the information we do. We
• 31:08
  Speaker 2: do post all the information on our products. There's QR
• 31:11
  Speaker 2: codes on on our packaging that talks about what's in
• 31:14
  Speaker 2: it was, what it's made from, like percentages, like everything's
• 31:18
  Speaker 2: there for them. But yeah, it's it's tough. On the
• 31:21
  Speaker 2: medical side. There are some holistic doctors that do a
• 31:25
  Speaker 2: great job educating and giving out those medical cards, and
• 31:28
  Speaker 2: then there's doctors who are you know, just going to
• 31:30
  Speaker 2: go to whatever prescription medicine is available, which may not
• 31:34
  Speaker 2: be in that patient's best interest because of the side
• 31:37
  Speaker 2: effects of what it does. I mean, taking painkillers is
• 31:41
  Speaker 2: not it's a hard life if you're living on pain callers,
• 31:45
  Speaker 2: you know, very hard. So you know this is something
• 31:49
  Speaker 2: that can can change that. But you know, there's there's
• 31:52
  Speaker 2: so much information out there and a lot of it's
• 31:54
  Speaker 2: bad unfortunately. So we try to do our best to
• 31:57
  Speaker 2: kind of you know, get people inside that bell shaped
• 32:01
  Speaker 2: curve of what this is for them and how it works.
• 32:04
  Speaker 1: Right, And obviously, you know, Cheech and Chong are doing
• 32:06
  Speaker 1: it with humor as well, so you know, if people
• 32:08
  Speaker 1: can actually learn something but then also laugh at the
• 32:10
  Speaker 1: same time, it's a lot easier for a lot of
• 32:12
  Speaker 1: people to digest because they're not just like being you know,
• 32:15
  Speaker 1: beaten over the head with this information, this information, these numbers,
• 32:18
  Speaker 1: these numbers.
• 32:18
  Speaker 2: So yeah, yeah, dude, Like com comedy is a great way.
• 32:23
  Speaker 2: Like I always love comedians because they they you know,
• 32:27
  Speaker 2: their their humor has the truth of what we're all
• 32:30
  Speaker 2: thinking that maybe someone's too scared to say, you know.
• 32:33
  Speaker 2: And so you know, Tommy and Cheach were beating that
• 32:36
  Speaker 2: war drum for cannabis, you know, a long time ago,
• 32:39
  Speaker 2: and they were doing it through comedy. But but it
• 32:41
  Speaker 2: started to stigmamatize, like the whole outlook on cannabis, it
• 32:48
  Speaker 2: really did, and and it's moved so far along and
• 32:50
  Speaker 2: then you see Martha, Martha Stewart with a brand at
• 32:53
  Speaker 2: one point, cannabis. You're going, wow, this has come really
• 32:56
  Speaker 2: full circle, you know. So yeah, it's it's really interesting
• 33:01
  Speaker 2: on how people look at this. And you know, people
• 33:05
  Speaker 2: I always get stuff about like gods, like you're a
• 33:10
  Speaker 2: drug dealer or something, and it's like, okay, I don't
• 33:14
  Speaker 2: go up to the guys selling me beer at a
• 33:16
  Speaker 2: bar and say, oh, you're a drug dealer, right know. Like,
• 33:19
  Speaker 2: so you know, it's always interesting how some people look
• 33:22
  Speaker 2: at it versus others.
• 33:24
  Speaker 1: Yeah, I mean I've been selling wine for almost twenty years.
• 33:27
  Speaker 1: I'm a drug dealer as well, so it's fun.
• 33:29
  Speaker 2: Yeah, I'll put that society you get in more places
• 33:36
  Speaker 2: than I would. That's why. True. So, but but no
• 33:41
  Speaker 2: wine is why another great product, right, you know people
• 33:45
  Speaker 2: love that brings so many great memories like yeah, you know, weddings,
• 33:49
  Speaker 2: to graduations to you know, you name it, like.
• 33:54
  Speaker 1: New Years, everyone's popping some kind of bubble. So that's
• 33:56
  Speaker 1: usually corbel or whatever it is. Yeah, so that's yeah,
• 34:01
  Speaker 1: that's yeah.
• 34:02
  Speaker 2: Whether they have to change the name to and they
• 34:03
  Speaker 2: can't call it champagne if it's.
• 34:04
  Speaker 1: Not sparkling wine sparkling and it's from If it's from Italy,
• 34:09
  Speaker 1: it's prosecco. If it's from Spain, it's cava. I want
• 34:14
  Speaker 1: to say, there might be another one out there, but yeah,
• 34:15
  Speaker 1: those are the so any prosecco is just Italian champagne basically.
• 34:20
  Speaker 1: So yeah, for anybody who didn't know. Also, brute is
• 34:24
  Speaker 1: actually drier than extra dry. Extra dry is the sweet one.
• 34:26
  Speaker 1: It's like an Iceland Greenland thing. I've been telling these
• 34:28
  Speaker 1: people forever. No one remembers. They always buy the yeah,
• 34:32
  Speaker 1: and they it's like, oh it's so dry. Yeah, because
• 34:34
  Speaker 1: that's I don't know why they even't switched it, but
• 34:36
  Speaker 1: they just have it.
• 34:38
  Speaker 2: Yeah. Yeah, I have the same conversation all the time
• 34:43
  Speaker 2: about products and it's just like forget it, Like what
• 34:45
  Speaker 2: am I doing?
• 34:46
  Speaker 1: You're not going to remember this? Just here get this.
• 34:49
  Speaker 2: Yeah, I will send you a picture of what you want. Yes,
• 34:53
  Speaker 2: oh that's that.
• 34:54
  Speaker 1: Yeah, that's my favorite one. Like oh I had this
• 34:56
  Speaker 1: bottle of wine last night. It's like, oh, yeah, well
• 34:58
  Speaker 1: you know what kind of was like A I'm not
• 35:00
  Speaker 1: sure is like was it a rheta or white? And like,
• 35:01
  Speaker 1: oh I don't remember. First off, like there's no way
• 35:04
  Speaker 1: if you if you don't remember, you had a lot
• 35:06
  Speaker 1: of them, so good for you. Yeah, but they're like,
• 35:09
  Speaker 1: oh I did. I was like, take a picture of
• 35:10
  Speaker 1: the bottle. If you ever want to have it again,
• 35:12
  Speaker 1: take a picture of the bottle, go to any shop
• 35:15
  Speaker 1: and they'll they'll try to figure it out or something
• 35:17
  Speaker 1: close to it.
• 35:18
  Speaker 2: Yeah yeah, one hundred percent, man, And like that's the thing.
• 35:22
  Speaker 2: But to be fair of those people, like when my
• 35:24
  Speaker 2: wife sends me to the grocery store, generally she's like
• 35:27
  Speaker 2: pulling stuff offline and shooting me pictures, which.
• 35:31
  Speaker 1: It's like you have the list, but you also have
• 35:33
  Speaker 1: pictures next to us. That way you know exactly what
• 35:34
  Speaker 1: you're here.
• 35:35
  Speaker 2: Yeah, and it makes it easier because you like, we'll
• 35:37
  Speaker 2: go out and do this task for your wife and
• 35:39
  Speaker 2: then you come home with the wrong stuff and it's
• 35:40
  Speaker 2: all for not you know. So so yeah, she definitely
• 35:45
  Speaker 2: helps me on that because I'm just like, man, I've
• 35:47
  Speaker 2: seen this one hundred times in her cabinet, but I
• 35:49
  Speaker 2: have no idea which one it is.
• 35:53
  Speaker 1: I see that the industry at the end of twenty
• 35:55
  Speaker 1: twenty six is gets expected to bring in forty seven
• 35:58
  Speaker 1: billion dollars. But again we're talking about states that some's legal,
• 36:03
  Speaker 1: some just medicinal, some has a weird gray area. Some
• 36:09
  Speaker 1: can do flowers, some can't do vapes, some can't do beverages,
• 36:12
  Speaker 1: although I think beverages are more or less universal at
• 36:14
  Speaker 1: this point. What do you kind of see what the
• 36:17
  Speaker 1: industry will look like? Maybe this time next year, because
• 36:21
  Speaker 1: who knows how much work I mean, Trump is getting
• 36:25
  Speaker 1: actually things done, like you know, taking it off you
• 36:30
  Speaker 1: know Section one, like we're actually seeing mushrooms. You're going
• 36:34
  Speaker 1: to start being looked at for you know, actual medical use,
• 36:39
  Speaker 1: which is fantastic because it needs to be and so
• 36:42
  Speaker 1: all these different things. But like again, who knows what's
• 36:44
  Speaker 1: going to happen, let alone tomorrow, but let alone a
• 36:48
  Speaker 1: year from now. So what do you kind of see
• 36:51
  Speaker 1: what the future might look like here in America?
• 36:54
  Speaker 2: Yeah, I mean canvas has a few problems, right obviously
• 37:01
  Speaker 2: to be to be gentle about it. You know, Look,
• 37:05
  Speaker 2: I think it's tough when you're stuck within the state
• 37:08
  Speaker 2: and that's your audience, right there's you can't really mass
• 37:11
  Speaker 2: produce in a state the way you can do on
• 37:14
  Speaker 2: a national basis, So that that's number one thing, Like
• 37:17
  Speaker 2: is there going to be some kind of interstate commerce
• 37:19
  Speaker 2: thing that that opens us up? Another big issue we
• 37:23
  Speaker 2: have is I would say the listit market is probably
• 37:25
  Speaker 2: three times bigger than the market you just stated as
• 37:28
  Speaker 2: far as revenues go. Right, there's not a lot of
• 37:31
  Speaker 2: bootleggers making wine out there in your business because once
• 37:34
  Speaker 2: you have mass production and laws and retailers, it's very
• 37:38
  Speaker 2: hard to compete on a bootleg level at a price point.
• 37:42
  Speaker 2: So if some of these things get cleared up, then
• 37:45
  Speaker 2: we get some kind of interstate commerce scenario or the
• 37:48
  Speaker 2: taxation gets less. And because cannabis is taxed and highly regulated,
• 37:53
  Speaker 2: so it makes it very difficult. And and that burden
• 37:56
  Speaker 2: is not passed off to anybody but the consumer. Right,
• 37:59
  Speaker 2: they're paying the price point for it because these people
• 38:01
  Speaker 2: have to make revenues to make it worth investing in
• 38:05
  Speaker 2: and to pay employees to pay rent, to pay for
• 38:09
  Speaker 2: you know, facilities, so on and so forth. So you know,
• 38:11
  Speaker 2: if we can get some kind of taxation relief, some
• 38:15
  Speaker 2: kind of interstate commerce scenario, like you're gonna see that number,
• 38:19
  Speaker 2: I think it'll be as big, if not as bit
• 38:21
  Speaker 2: bigger than alcohol h long term, right, like it'll it'll
• 38:25
  Speaker 2: be huge. But if you're stuck within the state, the
• 38:28
  Speaker 2: state component, it's very tough. Like that's why we were
• 38:31
  Speaker 2: in so many states. But we have all of these
• 38:34
  Speaker 2: partners with us because that's the only way we can
• 38:37
  Speaker 2: be in all the states and it become a first
• 38:39
  Speaker 2: national brand, you know, like it's very difficult. What's your
• 38:45
  Speaker 2: dog's name?
• 38:46
  Speaker 1: This is Milo. He is a Luckily he's quiet right now,
• 38:50
  Speaker 1: but yeah, he will probably just sit here in a second,
• 38:55
  Speaker 1: accumulate down all the way. There we go, thank you. Okay,
• 39:02
  Speaker 1: now that he's settled, we can continue. But no, I
• 39:06
  Speaker 1: mean you're right, you're going state by state and as
• 39:11
  Speaker 1: much as I mean, look, Colorado was what fifteen years ago,
• 39:15
  Speaker 1: twenty years ago that they passed, we're still in the
• 39:18
  Speaker 1: scenario where like again, even here in Texas, we're probably
• 39:23
  Speaker 1: gonna get casinos before we get cannabis, which is absolutely insane.
• 39:27
  Speaker 1: Again considering we're the big like I know, so many
• 39:30
  Speaker 1: people want Texas to go legal, and considering every state
• 39:34
  Speaker 1: that we touch is also medicinal, so it just again
• 39:38
  Speaker 1: it makes no sense.
• 39:40
  Speaker 2: Yeah, Texas has a teacup program which hasn't really worked
• 39:43
  Speaker 2: out that well, and hemp is like the big seller
• 39:46
  Speaker 2: there and that's why we have hemp products because how
• 39:48
  Speaker 2: do you service Texas without hemp? The answers you can't. Uh,
• 39:52
  Speaker 2: Colorado is interesting. It just had a roll up of
• 39:55
  Speaker 2: a bunch of dispensaries. Colorado was a weird state too,
• 39:58
  Speaker 2: because you know, they issue the same number. I believe
• 40:01
  Speaker 2: they issued like eight hundred cultivation licenses and eight hundred
• 40:04
  Speaker 2: retail licenses. That math never worked out for me. So
• 40:08
  Speaker 2: Colrad has been kind of a It was an early
• 40:11
  Speaker 2: adopter and that's awesome and people did well, but you know,
• 40:15
  Speaker 2: as that market has continued to try to solidify itself.
• 40:18
  Speaker 2: You're seeing movement in that market right now as we speak.
• 40:21
  Speaker 2: So you know, it's weird how these markets shape out
• 40:24
  Speaker 2: and what you get. And then you get these theefdoms
• 40:27
  Speaker 2: of the MSOs that own this region. Right they have
• 40:30
  Speaker 2: the stores, they have the production, they're white labeling. You
• 40:32
  Speaker 2: either do business with them or it's gonna be very
• 40:34
  Speaker 2: difficult to do business in a state. And so we've
• 40:37
  Speaker 2: been able to kind of work with the MSOs and
• 40:40
  Speaker 2: the states as they're going through changes. And you know,
• 40:42
  Speaker 2: there's a twenty percent tax added in Michigandust recently that
• 40:46
  Speaker 2: we had to deal with, and so there's all these
• 40:48
  Speaker 2: issues that are constantly occurring that you're not necessarily faced
• 40:52
  Speaker 2: with with any other widely sold consumer product good as cannabis.
• 40:58
  Speaker 2: And so people in this industry that have last, you know,
• 41:02
  Speaker 2: obviously have great business acrement to do so, because otherwise
• 41:05
  Speaker 2: you'd just be you know, unfortunately, a lot of people
• 41:10
  Speaker 2: have been just kind of out of business rather quickly
• 41:13
  Speaker 2: going into this business, and so people talk about a
• 41:16
  Speaker 2: green rush. There's some of that going on, but I
• 41:19
  Speaker 2: think it's how do you stabilize your business and work
• 41:22
  Speaker 2: within what you've got right legislatively, tax wise, compliance wise,
• 41:28
  Speaker 2: consumer wise, right, Like, how do you make those things
• 41:31
  Speaker 2: lineup and match so that you can get most action
• 41:34
  Speaker 2: possible on it? Difficult? And it's you know, for us,
• 41:39
  Speaker 2: although we're you know, across the majority of the US
• 41:42
  Speaker 2: and states like selling products and that's ultimately our goal, Like,
• 41:47
  Speaker 2: we still have different layers that we have to be
• 41:50
  Speaker 2: concerned with in different regions or states.
• 41:53
  Speaker 1: Well, you touched on the cultivation aspect of it. What
• 41:56
  Speaker 1: are you what are you seeing when it comes to
• 41:58
  Speaker 1: the agriculture side of this, because I mean people have
• 42:01
  Speaker 1: been growing this for you know, centuries, but again, I
• 42:04
  Speaker 1: think people really recently have been just really locked in
• 42:08
  Speaker 1: on like yeah, you know, you get gardeners out there
• 42:12
  Speaker 1: that just love talking about whatever they're growing, But especially
• 42:15
  Speaker 1: when it comes to weed, like because that is just
• 42:17
  Speaker 1: a product that you really have to watch because there's
• 42:19
  Speaker 1: little bugs, there's mites if you're not taking care of
• 42:23
  Speaker 1: the plant, Like I mean, I mean imagine it's the
• 42:24
  Speaker 1: same with thing with the wine grapes and everything. So
• 42:27
  Speaker 1: what have you kind of been seeing when it comes
• 42:28
  Speaker 1: to that aspect?
• 42:31
  Speaker 2: Yeah, it's interesting, Like I really do think cannabis per
• 42:35
  Speaker 2: pound is going to go drastically down and look a
• 42:37
  Speaker 2: lot like malt from the beer side. That isn't publicly
• 42:42
  Speaker 2: that there's no subsidiaries there either, right, and they're not coming.
• 42:46
  Speaker 2: I think it gives like the US farmer a chance,
• 42:50
  Speaker 2: right when they can get into this space because you know,
• 42:53
  Speaker 2: it's very technical. You know, the sophistication on the growing
• 42:58
  Speaker 2: in every state has just you know, like the people
• 43:01
  Speaker 2: that have come in from the technology standpoint to make
• 43:04
  Speaker 2: sure like temperatures, lighting, water, nutrients like all these things.
• 43:10
  Speaker 2: They it's a real science versus where it started, right,
• 43:14
  Speaker 2: and where it started was not very it was it
• 43:17
  Speaker 2: was very experienced. There's tons of experience, like from from
• 43:22
  Speaker 2: doing it before it was legal so to speak, to
• 43:24
  Speaker 2: when it became legal, so the growers knew everything like
• 43:27
  Speaker 2: the back of their hand. But now that the science
• 43:31
  Speaker 2: has come in with the experience and those products are
• 43:34
  Speaker 2: just you know, they're they're dialed many there's you know,
• 43:39
  Speaker 2: they know exactly how much yield they're going to get.
• 43:42
  Speaker 2: They know their timelines, they know their harvest schedules, you know,
• 43:46
  Speaker 2: I mean, it's just amazing. They know all these components
• 43:50
  Speaker 2: of the product that are coming out, So you know,
• 43:53
  Speaker 2: it's all there for to really boost the American economy
• 43:58
  Speaker 2: when when you know, better regulation comes through for those growers,
• 44:03
  Speaker 2: right because right now it's very difficult for someone who's
• 44:06
  Speaker 2: out there growing endless crops and has endless greenhouse in
• 44:09
  Speaker 2: space to want to go out and get a license
• 44:11
  Speaker 2: and deal with this industry. But as regulation changes and
• 44:15
  Speaker 2: compliance changes, those farmers are going to come more and
• 44:18
  Speaker 2: more by the droves, and they're gonna be great at it,
• 44:21
  Speaker 2: right And and uh, definitely it's great to see like
• 44:25
  Speaker 2: the US farmer get a win when when we get
• 44:28
  Speaker 2: better legislation.
• 44:29
  Speaker 1: Right, yeah, you know, we might see the giants corporations
• 44:33
  Speaker 1: come through and start buying up some of these farmers
• 44:35
  Speaker 1: too once that happens. So it you know, good and
• 44:38
  Speaker 1: bad happens for all that. But we definitely need to
• 44:40
  Speaker 1: help the farmers as much as we can, whether it
• 44:42
  Speaker 1: be our crops or the cannabis crops.
• 44:46
  Speaker 2: Yeah, And I think, like you know, when you look
• 44:48
  Speaker 2: at it, you know, the cloud cover of legislation, you know,
• 44:52
  Speaker 2: as we like always, it always presents like kind of
• 44:56
  Speaker 2: this wall we've got to climb. It also gives us
• 44:59
  Speaker 2: some protection, right because it keeps out a lot of
• 45:02
  Speaker 2: these players that would ultimately be in here by everybody
• 45:06
  Speaker 2: up right, and so it allows for these players to
• 45:09
  Speaker 2: set their own destiny, to have a run at it,
• 45:11
  Speaker 2: you know, because otherwise you're going to get bought up
• 45:13
  Speaker 2: by the big tobacco, big pharmat you know, big produce
• 45:18
  Speaker 2: like they're all going to come when they get a
• 45:20
  Speaker 2: chance to, and it's going to be you know, it's
• 45:24
  Speaker 2: going to be very difficult for someone to go out
• 45:26
  Speaker 2: there and develop a state in a brand out of
• 45:29
  Speaker 2: that state and spread to another state and really build something.
• 45:33
  Speaker 2: It's going to be increasingly difficult because you know, those
• 45:36
  Speaker 2: big companies have endless sums of cash to deploy. And
• 45:41
  Speaker 2: that's the same thing with alcohol and the hemp drinks,
• 45:43
  Speaker 2: like you know, they they're coming, you know, when legislation
• 45:46
  Speaker 2: gets more squared on that. But you know, we're selling
• 45:49
  Speaker 2: to the circle case. The rouse is the ABC's, the
• 45:52
  Speaker 2: bending is the total lines, the bevmos, and we got
• 45:56
  Speaker 2: breakthrough as a distribution partner on those, right. So it's
• 45:59
  Speaker 2: only a matter of time before the Diagios and the
• 46:02
  Speaker 2: Titos of the world and the Sierra Nevada has come
• 46:05
  Speaker 2: right marching right on in and when they do, it's
• 46:08
  Speaker 2: it's gonna be tough, right. So you know, as we
• 46:12
  Speaker 2: open more and more doors and get more and more
• 46:14
  Speaker 2: distribution and more and more consumers, we've got a chance
• 46:18
  Speaker 2: to compete with them on some level when when the
• 46:23
  Speaker 2: legislation smooths itself out, hopefully before November. So you know,
• 46:29
  Speaker 2: it's it it's interesting how the markets to economies and
• 46:32
  Speaker 2: big players and small players look at all this, and
• 46:35
  Speaker 2: and then there's the banking issues, right that we have,
• 46:38
  Speaker 2: and and just like how do you finance something that
• 46:42
  Speaker 2: that ultimately you know, banks are just like, hey, we've
• 46:45
  Speaker 2: got a federal charter. We can't mess around with this,
• 46:48
  Speaker 2: and and that can affect you know, distributors, right because
• 46:50
  Speaker 2: they operate on bank lines of credit. So this thing
• 46:55
  Speaker 2: really touches so many different areas and and and there's
• 46:59
  Speaker 2: so much consumer demand. We've got to find a way,
• 47:02
  Speaker 2: you know, from a legislation standpoint, to make this work
• 47:05
  Speaker 2: for the US economy and for the consumers. And we're
• 47:09
  Speaker 2: all trying. It's not like from a lack of trying.
• 47:12
  Speaker 2: It's just we you know, Trump's the first one to
• 47:14
  Speaker 2: actually move the ball on this and I think that's
• 47:17
  Speaker 2: going to open up some stuff. And they're having another
• 47:19
  Speaker 2: meeting going in from June to July on on what
• 47:23
  Speaker 2: this will you know, look like totally for the cannabis side,
• 47:26
  Speaker 2: and hopefully we get some good, good information out of that.
• 47:30
  Speaker 1: Yeah, it's ironic that Trump is the one doing it,
• 47:31
  Speaker 1: considering the only drug he does a diet coke. So
• 47:34
  Speaker 1: it's like, how did this happen?
• 47:39
  Speaker 2: I think Trump though, is a big supporter of the
• 47:41
  Speaker 2: farmers in business right, like he wants to see the
• 47:45
  Speaker 2: US economy scale. Well, god, it has to. I mean, like,
• 47:48
  Speaker 2: let's face facts here, they're not going to stop wasting
• 47:51
  Speaker 2: our money in DC no matter who's in office. Like,
• 47:53
  Speaker 2: it's just an epidemic up there. So if we can't
• 47:56
  Speaker 2: stop spending it, we're gonna have to find a way
• 47:58
  Speaker 2: to increase our GDP. And the only way we're going
• 48:02
  Speaker 2: to do that is is start with manufacturing, making goods,
• 48:05
  Speaker 2: building things, innovation. And so there's this big bed on
• 48:10
  Speaker 2: AI and robotics and that's great, like I love that,
• 48:13
  Speaker 2: but but there's other things out there that can can
• 48:15
  Speaker 2: help lift that tide. Cannabis is definitely one of them,
• 48:19
  Speaker 2: you know, and so is hemp, right, and to overlook
• 48:22
  Speaker 2: these is just it's asinine to me. It's like to say, hey,
• 48:28
  Speaker 2: let's go back to prohibition on alcohol, right, Like why
• 48:31
  Speaker 2: would you do that? Like we're exporting so much beer
• 48:34
  Speaker 2: to so many different countries, and we make so much
• 48:36
  Speaker 2: beer here, like it is great for our economy. We
• 48:39
  Speaker 2: can do the same with hemp drinks and cannabis, and
• 48:43
  Speaker 2: we're just messing around with it instead of diving into it.
• 48:48
  Speaker 1: Yeah, I mean we talked about earlier with like a
• 48:51
  Speaker 1: diagio or even like a consolation trying to I'm shocked
• 48:54
  Speaker 1: that like as much as they're at this point kind
• 48:57
  Speaker 1: of like Russian nesting to all each other because one
• 49:00
  Speaker 1: will buy the other or one will buy a piece
• 49:02
  Speaker 1: of the other. And at this point, like we're seeing
• 49:05
  Speaker 1: so much consolidation when it comes to that, I am.
• 49:07
  Speaker 1: I mean until you said the bank part, which I
• 49:09
  Speaker 1: did think about, that's probably the one reason why you
• 49:11
  Speaker 1: don't see these giant companies doing that. And yeah, there
• 49:14
  Speaker 1: are some distributors that are starting to actually sell the
• 49:18
  Speaker 1: CBD or THG drinks, but they haven't because again they
• 49:23
  Speaker 1: don't know. Hey, you know because I heard so I
• 49:26
  Speaker 1: work for I think the biggest here in Texas, and
• 49:28
  Speaker 1: I think it's nationwide right now. But again right I
• 49:31
  Speaker 1: say right now because they all kind of fluctuate as
• 49:33
  Speaker 1: to who buys what and who decides to go where.
• 49:35
  Speaker 1: But they eventually, once that whole ban happened, they were like, oh,
• 49:39
  Speaker 1: never mind, we're not going to touch it yet until
• 49:41
  Speaker 1: they figure it out. And it's like, no, you just
• 49:44
  Speaker 1: you're just leaving money on the table. And for what reason,
• 49:46
  Speaker 1: just because you think something's not you think they're not
• 49:49
  Speaker 1: going to pass that, Like it makes no again, it
• 49:51
  Speaker 1: makes no sense money wise to not like why would
• 49:54
  Speaker 1: we pass on all of this money just because oh, well,
• 49:58
  Speaker 1: I don't know, we don't know what the government's going
• 49:59
  Speaker 1: to do. We never know what the government's gonna do.
• 50:01
  Speaker 1: Just make the money while you can and then we'll
• 50:03
  Speaker 1: figure it out later.
• 50:04
  Speaker 2: Yeah.
• 50:05
  Speaker 1: One.
• 50:06
  Speaker 2: And and that's been the interesting thing. Like the majority
• 50:09
  Speaker 2: of big distributors have gotten in like Southern Breakthrough R
• 50:13
  Speaker 2: and d C. Well rn DC's home right kind of
• 50:16
  Speaker 2: apart right now, but the only one that really has
• 50:19
  Speaker 2: in his rays And and you know, I think there's
• 50:21
  Speaker 2: a divide there on whether they should or should And
• 50:24
  Speaker 2: now they're just kind of waiting for for legislation. They
• 50:27
  Speaker 2: kind of caught themselves in a weird space. But they're
• 50:30
  Speaker 2: going to come in and and and that means you've
• 50:32
  Speaker 2: got all of them, right, Like you got the local
• 50:34
  Speaker 2: guys that are already predominantly in there, and then now
• 50:37
  Speaker 2: you got the big, bigger players. So you know it's
• 50:40
  Speaker 2: gonna turn. The beverages will will work out in that scenario.
• 50:45
  Speaker 2: Maybe it's a three maileigram cap instead of a five.
• 50:48
  Speaker 2: You know, you never can tell how these things are
• 50:49
  Speaker 2: gonna work out, but but it'll be there. And and
• 50:52
  Speaker 2: I think the important thing is, like it's meeting consumers
• 50:55
  Speaker 2: in a liquor store where they want to be met.
• 50:57
  Speaker 2: You know, those aren't being sold in dispensary. Now we
• 51:01
  Speaker 2: have THHD beverages that are sold in dispensaries, and they
• 51:03
  Speaker 2: look a little bit different for a variety of fun reasons,
• 51:07
  Speaker 2: but you know they're going to be there too, And
• 51:10
  Speaker 2: so you know, I think these markets feed off each other.
• 51:13
  Speaker 2: When we were in Illinois with our and still are
• 51:16
  Speaker 2: with our drinks, we saw our drinks and our cannabis
• 51:18
  Speaker 2: sales both level up drastically together, right because the consumer
• 51:22
  Speaker 2: was trying one and then going back and having the other.
• 51:26
  Speaker 2: And that's great news for a scalable CpG product, right
• 51:31
  Speaker 2: is playing on two different sides of the line, two
• 51:34
  Speaker 2: different distributors, two different types of retailers, and seeing it
• 51:37
  Speaker 2: scale and grow.
• 51:39
  Speaker 1: Yeah. I mean, I don't think Target just I think
• 51:42
  Speaker 1: this month started allowing I think in three or five
• 51:45
  Speaker 1: states they allowed the drinks they're the Hemp drinks to
• 51:48
  Speaker 1: be in their stores now. So now they have a
• 51:50
  Speaker 1: whole back end cap. And I was like, well, that's
• 51:52
  Speaker 1: step in the right direction, because we're not seeing Kroger
• 51:54
  Speaker 1: do it. We're not seeing Walmart do it, Sprouse does it.
• 51:57
  Speaker 1: But again they're on like some back end cap, and
• 52:00
  Speaker 1: then we're not I mean here in Texas, HB is
• 52:03
  Speaker 1: the biggest grocery chain, but we're not seeing them do
• 52:05
  Speaker 1: it either because I don't know if it's the religious
• 52:07
  Speaker 1: aspect Oregon. We're trying to figure out what the whole
• 52:10
  Speaker 1: state wants to do, so until that happens, HB probably
• 52:13
  Speaker 1: won't do it either. But I love that even a
• 52:15
  Speaker 1: place like Target, where people love going to shop or
• 52:18
  Speaker 1: even get groceries or whatever it is, you can also
• 52:21
  Speaker 1: now get your hemp drinks there as well.
• 52:23
  Speaker 2: Yeah, Target came into Minnesota and now they did open
• 52:27
  Speaker 2: up a few more states, and you know, like it's
• 52:30
  Speaker 2: been it's been amazing to see that grow. And you know,
• 52:34
  Speaker 2: we saw this in a lot of places, like we
• 52:36
  Speaker 2: started off in Total Wine and we were an endcap
• 52:39
  Speaker 2: and now it's a whole aisle, right, and that seemed
• 52:42
  Speaker 2: like overnight. So you know, seeing the growth of the
• 52:45
  Speaker 2: space is just it's it's we're on the precipices of
• 52:50
  Speaker 2: something amazing, right, and something different for somebody. You know,
• 52:54
  Speaker 2: you don't want to hang over, and you know you
• 52:56
  Speaker 2: don't want all the calories and and so it gives
• 52:59
  Speaker 2: you an optionality. But the one thing we did see
• 53:02
  Speaker 2: was like with DoorDash, like doordashers like, hey, we're sell
• 53:05
  Speaker 2: the drinks, but if it affects our alcohol sales, we're
• 53:08
  Speaker 2: gonna kill it, you know, like oh wow. And they
• 53:12
  Speaker 2: were able to see that both ramped together. Which has
• 53:15
  Speaker 2: been kind of the issue with some of the alcohol
• 53:18
  Speaker 2: actual suppliers is they think, hey, this is going to
• 53:20
  Speaker 2: cut away at the business, but it didn't from what
• 53:23
  Speaker 2: we could see from the early results, we didn't see
• 53:27
  Speaker 2: it cut away from the business. If anything. It added
• 53:29
  Speaker 2: to the retailers buy and the sugar sale, and you know,
• 53:34
  Speaker 2: just different suppliers so that we're getting the revenues. And
• 53:37
  Speaker 2: I can understand why that's a little bit upsetting, but
• 53:39
  Speaker 2: ultimately like it kind of worked together very nicely. So
• 53:44
  Speaker 2: interesting markets. Man, You never know, you know. I remember
• 53:49
  Speaker 2: when we when we could sell in California. I walk
• 53:50
  Speaker 2: down there was a store selling our drinks, and I
• 53:54
  Speaker 2: walked in there and I knew. I knew the guy,
• 53:55
  Speaker 2: like he's literally down the street from where I'm sitting now.
• 53:58
  Speaker 2: And while in there and we had a chat and
• 54:01
  Speaker 2: I said, Okay, who's buying my drinks? You know, it's like,
• 54:06
  Speaker 2: you know, ninety seven I sold to women between the
• 54:09
  Speaker 2: age of twenty four and like forty five. And I
• 54:11
  Speaker 2: was just blown away. And I'm like, well the other
• 54:13
  Speaker 2: three he's like there were husbands buying for their wives.
• 54:19
  Speaker 2: I just died a laughter. But you know, I saw
• 54:21
  Speaker 2: it like soccer games and stuff, just like you'd see
• 54:23
  Speaker 2: a beer or an RTD, right, And so it was
• 54:28
  Speaker 2: great to see. Great to see that because it's a
• 54:30
  Speaker 2: low dose scenario. It's like having a light beer. You know,
• 54:32
  Speaker 2: it's not gonna going to put you on your butt,
• 54:35
  Speaker 2: so you know, it's just and then you see the
• 54:38
  Speaker 2: other products, like people are using the gummies and THHD
• 54:41
  Speaker 2: gummies have gummies, like everybody loves a good gummy, and
• 54:45
  Speaker 2: you know it's something that I think is out there
• 54:49
  Speaker 2: and definitely not a bad thing in that sense.
• 54:53
  Speaker 1: Yeah, again, we need options, and then it affects everything differently,
• 54:57
  Speaker 1: Like flower effects people in one way. For again, flower
• 55:00
  Speaker 1: actually affects people multiple different ways because it all depends
• 55:04
  Speaker 1: on how your body's processing everything. The same thing with alcohol,
• 55:06
  Speaker 1: Like we know somebody that you know, oh they have
• 55:09
  Speaker 1: one too many beers, they're not good, but they can
• 55:11
  Speaker 1: have vodka all night and there's no issue whatsoever. So
• 55:14
  Speaker 1: it's like everything will affect somebody differently and the way
• 55:17
  Speaker 1: their body just kind of processes the whole situation.
• 55:21
  Speaker 2: Yeah. I mean, you know, I think when you look
• 55:23
  Speaker 2: at just like how you build a brand, and you know,
• 55:26
  Speaker 2: we talk about responsibilities of heavy responsibility. It's kind of
• 55:29
  Speaker 2: a tagline. You know, We've been always pushing that metric
• 55:33
  Speaker 2: of like socialization functionality, like wanting wanting something more out
• 55:38
  Speaker 2: of out of this than and we're seeing it, you know,
• 55:42
  Speaker 2: like we got a younger generation that isn't like how
• 55:45
  Speaker 2: we were when we were coming up. You know, I
• 55:47
  Speaker 2: mean I look a lot older than you, but yeah, okay, okay,
• 55:52
  Speaker 2: some are some similar in age, but I you know
• 55:55
  Speaker 2: I did. It was drinking right, like you'd get twenty
• 56:00
  Speaker 2: four pack the coolers, like head to a party, you know,
• 56:03
  Speaker 2: like that's not this generation, Like they really don't have
• 56:09
  Speaker 2: that interest in being hungover. The you know, it's functionality.
• 56:13
  Speaker 2: And then you look at all these drinks like high
• 56:15
  Speaker 2: fiber or high collagen, like you're seeing all these functionality. Yeah,
• 56:19
  Speaker 2: protein craze, like protein coffee, you know, mushroom got coffee.
• 56:24
  Speaker 2: You know, like you're seeing these endless things pop up,
• 56:27
  Speaker 2: and you're seeing a consumer that wants more uhan than
• 56:31
  Speaker 2: ever before. And I think that's a great thing in
• 56:34
  Speaker 2: a lot of ways. But you know, it is scary
• 56:36
  Speaker 2: if you're found, if you're cure egg, right, Like, this
• 56:39
  Speaker 2: is a scary thought for you because you better get
• 56:42
  Speaker 2: you better keep developing products or buying brands, or you're
• 56:46
  Speaker 2: gonna be in trouble. And so, you know, I think
• 56:50
  Speaker 2: it's good to see some of the changing of the
• 56:52
  Speaker 2: the old guard and the new guard and some of
• 56:54
  Speaker 2: these things that they're doing. Like I saw what's her name,
• 56:57
  Speaker 2: Elizabeth Banks. I think she has some wine in a can,
• 57:01
  Speaker 2: and they, you know, they went through a million different
• 57:03
  Speaker 2: ways of how to put this in a can so
• 57:05
  Speaker 2: it doesn't taste crappy, right like, and they came out
• 57:09
  Speaker 2: with a great product that's selling, you know. And I
• 57:12
  Speaker 2: was just blown away by that because I would have
• 57:14
  Speaker 2: never thought, like, it's a simple idea, Hey, let me
• 57:16
  Speaker 2: put wine in the can. Yeah, but like, who's gonna
• 57:19
  Speaker 2: accept that, you know? And there was antel for so long,
• 57:23
  Speaker 2: you know, like.
• 57:23
  Speaker 1: That there was such a craze for a while for
• 57:25
  Speaker 1: wineing cans that a lot of times, yeah, they did
• 57:27
  Speaker 1: taste so metallicky, and they were just like, oh no,
• 57:30
  Speaker 1: it's just a gimmick. So you're not actually you don't
• 57:31
  Speaker 1: actually care. You just like, oh, this other person doing
• 57:34
  Speaker 1: it and making a lot of money, let me do
• 57:36
  Speaker 1: it also. So it wasn't that great. But yeah, there
• 57:38
  Speaker 1: are some really good wine and cans. There's also some
• 57:41
  Speaker 1: really good non alcoholic wineing cans that I've shout out
• 57:45
  Speaker 1: to Buzzkills. I've had her twice on the show, and
• 57:47
  Speaker 1: she's fantastic, h And like even the NA world is
• 57:51
  Speaker 1: getting so much bigger.
• 57:53
  Speaker 2: Oh Man.
• 57:54
  Speaker 1: The term sober curious was something I never knew before,
• 57:58
  Speaker 1: and then since interviewing somebody people, I've even seen it
• 58:01
  Speaker 1: on Tinder, and it's like an option you can have
• 58:03
  Speaker 1: of like yeah, I drink all the time or rarely
• 58:05
  Speaker 1: or sober curious, Like okay, cool, good at.
• 58:09
  Speaker 2: I didn't know that. Yeah, yeah, I've had like Athletica,
• 58:13
  Speaker 2: the beer, the IPA.
• 58:14
  Speaker 1: It was fantastic.
• 58:15
  Speaker 2: It was good man. I was I like blown away
• 58:17
  Speaker 2: because I was thinking, Okay, I'm gonna try this, and
• 58:21
  Speaker 2: you know, I tried it and it was like holy goodness,
• 58:24
  Speaker 2: like this is amazing, Like and these are the things
• 58:28
  Speaker 2: that are coming out and and they're getting traction in
• 58:30
  Speaker 2: these markets, and you're seeing this more and more, you know,
• 58:34
  Speaker 2: and that's why we're continuing to work on like functional morning,
• 58:37
  Speaker 2: noon and after work gummies on the THHC side, right,
• 58:41
  Speaker 2: Like they're very low dose and have other things in
• 58:44
  Speaker 2: them that bring about functionality, right and and so you're
• 58:48
  Speaker 2: seeing like the market changed drastically with this this new
• 58:53
  Speaker 2: generation of consumers that we've never seen before, and it's
• 58:58
  Speaker 2: and it's working its way from them all the way up.
• 59:01
  Speaker 1: Right, like because then they show their parents or they're
• 59:04
  Speaker 1: at an uncle and they're like, oh, what is this
• 59:06
  Speaker 1: and then they enjoy it, so they got to go
• 59:07
  Speaker 1: find it at store. And again, like you said, it's
• 59:09
  Speaker 1: just that literally that grassroots of that used to be
• 59:13
  Speaker 1: of Oh here try this that You've never probably heard
• 59:15
  Speaker 1: this before, so try this and see if you like it.
• 59:18
  Speaker 1: Oh this is delicious. What it's a non alcoholic or
• 59:21
  Speaker 1: oh this is hmp, like this is great.
• 59:23
  Speaker 2: Yeah. I had one of those, is it ollipop?
• 59:26
  Speaker 1: It was like pro Yeah, yeah, pro soda so delicious, and.
• 59:32
  Speaker 2: I had the lot, I had the root pier one.
• 59:34
  Speaker 2: I wasn't like, this is great, but then when I heard, oh,
• 59:36
  Speaker 2: it's proaotics, It's like, you know what, I like this actually,
• 59:39
  Speaker 2: you know, it's kind of changed my mind on it
• 59:41
  Speaker 2: when I found out the functionality of it, and I
• 59:43
  Speaker 2: was like, yeah, I'm gonna give this a go. So yeah,
• 59:47
  Speaker 2: things are changing and and the brand just keeps, you know,
• 59:50
  Speaker 2: we keep growing. Other brands I'm seeing grow in the
• 59:52
  Speaker 2: space and and people are looking this way, and I
• 59:56
  Speaker 2: think it's great, man, I think it's really great. And
• 59:59
  Speaker 2: you know, tom Me and cheat Her, you know, this
• 1:00:02
  Speaker 2: is all kind of new for them, you know, and
• 1:00:04
  Speaker 2: we told them we can sell like HEMP gummies online,
• 1:00:07
  Speaker 2: Like they were blown away. Now you can't like yeah,
• 1:00:11
  Speaker 2: yeah we can't.
• 1:00:12
  Speaker 1: Yeah, you're not gonna go to jail again, our promise.
• 1:00:15
  Speaker 2: Yeah. And then we had you know, like x or
• 1:00:18
  Speaker 2: Twitter like took us on and then you know Snapchat.
• 1:00:23
  Speaker 1: Oh yeah yeah, I've seen those TikTok.
• 1:00:25
  Speaker 2: Like we were able to get into all those places
• 1:00:28
  Speaker 2: and spend ad revenue and it was just like this
• 1:00:31
  Speaker 2: isn't this is amazing new world because that was the
• 1:00:34
  Speaker 2: way we were able to lift the whole brand, right
• 1:00:37
  Speaker 2: because we couldn't go there with our THC products. So
• 1:00:41
  Speaker 2: it's just it's it's crazy, man, it's crazy. Yeah, I've
• 1:00:46
  Speaker 2: seen your show. You have a lot of great guests
• 1:00:47
  Speaker 2: on here.
• 1:00:48
  Speaker 1: Man.
• 1:00:50
  Speaker 2: Yeah, that's cool. I love a good podcast. It's it's
• 1:00:54
  Speaker 2: hard to come by, Like you get some and you're
• 1:00:56
  Speaker 2: just like I've been on somewhere. It's like I can't
• 1:00:59
  Speaker 2: believe this is what we're talking about. It's like it's
• 1:01:04
  Speaker 2: like on Natural, I have like notes, they have prescripted
• 1:01:07
  Speaker 2: questions and it's just like it doesn't flow, and it's.
• 1:01:10
  Speaker 1: Oh I've heard of some of those, and I'm like,
• 1:01:12
  Speaker 1: what do we This is not like I have to
• 1:01:14
  Speaker 1: explain to people that it's not gonna be a question
• 1:01:15
  Speaker 1: to answer, question answer, It's literally just a conversation. Yes,
• 1:01:18
  Speaker 1: I have questions, but a lot of times we'll just
• 1:01:21
  Speaker 1: you know, spin off into something else like a conversation
• 1:01:24
  Speaker 1: naturally should do. But yeah, you are good about like,
• 1:01:27
  Speaker 1: oh we're on here, let me try to spin off
• 1:01:30
  Speaker 1: a little more about this. Like I'm always curious about everything, like,
• 1:01:33
  Speaker 1: no matter what it is, and so I just happen
• 1:01:35
  Speaker 1: to like lump in most of my interest into one
• 1:01:38
  Speaker 1: show and so it works out so far.
• 1:01:40
  Speaker 2: Yeah, curiosity and good work ethic is generally what we
• 1:01:43
  Speaker 2: look for where we're hiring people. Dude, Like it's someone
• 1:01:48
  Speaker 2: that wants to learn something. It's revolutionary, you know in
• 1:01:52
  Speaker 2: my mind, and you mix that with like some tenacity,
• 1:01:56
  Speaker 2: and you've got you know, forget the experience for a second,
• 1:01:59
  Speaker 2: you've got something special in an individual. And I've seen
• 1:02:04
  Speaker 2: it so many times where those people just they just
• 1:02:07
  Speaker 2: overachieve because they just have the tenacity to want to
• 1:02:10
  Speaker 2: learn and have the curiosity to go ask the question.
• 1:02:15
  Speaker 2: You know. The one thing I always look for is
• 1:02:18
  Speaker 2: like when someone says, because we've always done it this way,
• 1:02:21
  Speaker 2: like that to me is the red flag. It's like,
• 1:02:24
  Speaker 2: now we're going to pick apart why we've always done
• 1:02:26
  Speaker 2: it this way and find a better way, you know,
• 1:02:28
  Speaker 2: because we just haven't. We've just accepted instead of tried
• 1:02:32
  Speaker 2: to innovate. Got to innovate.
• 1:02:34
  Speaker 1: Of course, it's innovation and it's adaptability. If you're not
• 1:02:38
  Speaker 1: adapting and learning and growing, then what are we doing,
• 1:02:41
  Speaker 1: Like just go into a cave somewhere and just live
• 1:02:44
  Speaker 1: with your whatever. It is, like, it's always weird when
• 1:02:47
  Speaker 1: I talk to somebody like, oh, I stopped listening to
• 1:02:48
  Speaker 1: music at this age, I'm like, what do you know
• 1:02:52
  Speaker 1: much you're missing out there? Because there's so much good
• 1:02:54
  Speaker 1: music out there as well.
• 1:02:56
  Speaker 2: Oh yeah, oh yeah yeah. And some of the stuff
• 1:02:59
  Speaker 2: that comes back I saw I was watching another day,
• 1:03:01
  Speaker 2: like YouTube. I watching YouTube and I was showing like
• 1:03:04
  Speaker 2: old school football and it had like Motley Crew like
• 1:03:07
  Speaker 2: kick Start my Heart as a soundtrack behind these big hits,
• 1:03:10
  Speaker 2: and I was just like, this is amazing, you know,
• 1:03:13
  Speaker 2: Like the video sucked me in with the music, and
• 1:03:16
  Speaker 2: it's like if you curate something like that, like you know,
• 1:03:19
  Speaker 2: and that's what we try to do with our ads,
• 1:03:22
  Speaker 2: is like, you know, add something to it that's gonna
• 1:03:24
  Speaker 2: grab someone's attention. And that's you know, either comical or
• 1:03:28
  Speaker 2: colorful or I you know, I get it and not
• 1:03:31
  Speaker 2: like clickbait crap, Like no, that's stuff. You know, it's
• 1:03:35
  Speaker 2: not everybody gets everybody gets served that man, like I
• 1:03:39
  Speaker 2: get it now in emails, right, like they're getting bad.
• 1:03:43
  Speaker 2: The scammers are even getting better. Right, Like they put
• 1:03:48
  Speaker 2: like fake email correspondence below the email in which to
• 1:03:51
  Speaker 2: try to solidify the email. And I'm just like, wow,
• 1:03:54
  Speaker 2: this is really good, but you're still a scammer.
• 1:03:56
  Speaker 1: Yeah, just cauld you put in the top of it
• 1:03:58
  Speaker 1: in the subject does not mean that I already talked
• 1:04:00
  Speaker 1: to you before.
• 1:04:01
  Speaker 2: But yeah, you're getting good.
• 1:04:07
  Speaker 1: Which is so funny because like, use this like tool
• 1:04:11
  Speaker 1: and energy that you're doing. You could do anything else
• 1:04:13
  Speaker 1: like you have to. Like I swear if you did
• 1:04:16
  Speaker 1: it with anything else, you'd probably make more money and
• 1:04:18
  Speaker 1: you would actually enjoy it as opposed to like hopefully
• 1:04:20
  Speaker 1: they don't they don't feel great about themselves at some point.
• 1:04:23
  Speaker 2: But I don't know, BRO agree with you. It's like
• 1:04:29
  Speaker 2: you came up with a great idea here and great copy.
• 1:04:32
  Speaker 2: If you put this behind a product, you'd be making money. Yes,
• 1:04:36
  Speaker 2: you know, but no, you're trying to scam me out
• 1:04:38
  Speaker 2: of like whatever money is in my paycheck.
• 1:04:40
  Speaker 1: Like also, I barely have money for myself, let alone
• 1:04:44
  Speaker 1: give you any of it. So you're gonna see it.
• 1:04:46
  Speaker 1: Never mind, I don't. I can't get any out of.
• 1:04:48
  Speaker 2: This guy exactly. Oh this gets broke. You have the
• 1:04:53
  Speaker 2: run target. You did everything well except the target in
• 1:04:56
  Speaker 2: the job selection.
• 1:04:58
  Speaker 1: Yeah, look at that part first, and then you assign
• 1:05:00
  Speaker 1: if you want to scam this person.
• 1:05:05
  Speaker 2: Oh yeah, yeah, I'd love to know what the life
• 1:05:08
  Speaker 2: of that person looks like. He just wake up and
• 1:05:10
  Speaker 2: I'm just gonna I'm going to scam someone out of
• 1:05:13
  Speaker 2: a thousand dollars today. It's like that's your goal in life.
• 1:05:19
  Speaker 1: Awesome, Awesome, go do anything else, Just go for a while.
• 1:05:22
  Speaker 1: You still want to go do that afterwards.
• 1:05:24
  Speaker 2: There's got to be another job. There's got to be something. Yeah,
• 1:05:27
  Speaker 2: you're you're creative, you're intelligent, you understand how to use technology.
• 1:05:31
  Speaker 1: Like let's go it'd be a half or somewhere, like
• 1:05:34
  Speaker 1: take down the government that way, Like anything else just
• 1:05:36
  Speaker 1: don't scam people.
• 1:05:38
  Speaker 2: Speaking of great scams. Man, I don't know if you
• 1:05:40
  Speaker 2: heard this, but there was that guy who bet you know,
• 1:05:42
  Speaker 2: there's all these betting sites, and he bet on the
• 1:05:44
  Speaker 2: capture of the South American president and he was on
• 1:05:49
  Speaker 2: like the Black Ops team. He bet fourner grand.
• 1:05:51
  Speaker 1: Oh, and then he got busted.
• 1:05:54
  Speaker 2: He got busted, and I was like, under what.
• 1:05:57
  Speaker 1: I think it's because he used the information that he
• 1:06:00
  Speaker 1: had to make the bet, and then I think he
• 1:06:03
  Speaker 1: had his friends make bets too. So since it was
• 1:06:06
  Speaker 1: like top secret, like that's the thing, is like, but
• 1:06:08
  Speaker 1: they're betting sites, how are you going to know? Like
• 1:06:11
  Speaker 1: I don't. It's it still seems like a super gray
• 1:06:13
  Speaker 1: area that they're going to have to figure this whole
• 1:06:16
  Speaker 1: betting thing out because there's been so many other stories
• 1:06:19
  Speaker 1: of things happening in the government like to like the
• 1:06:23
  Speaker 1: day and sometimes the time, and I was like, mmmm,
• 1:06:26
  Speaker 1: feel like somebody's leaking this information out. Maybe maybe when
• 1:06:30
  Speaker 1: you start tying people down.
• 1:06:32
  Speaker 2: Or it could be a great recruiting tool for the military.
• 1:06:38
  Speaker 1: You will make so much money on these prop betting sites.
• 1:06:43
  Speaker 2: You are going to kill on these things. Your part
• 1:06:46
  Speaker 2: Special Forces Black Ops Team yeah, no, I saw that.
• 1:06:50
  Speaker 2: Notes It's like how I mean, I guess, like, yeah,
• 1:06:53
  Speaker 2: trading on top secret information probably isn't it great? But
• 1:06:56
  Speaker 2: look they all do it up there on the hill
• 1:06:58
  Speaker 2: anyways for stocks.
• 1:07:00
  Speaker 1: Yeah, that's the other thing is like, that's exactly what
• 1:07:03
  Speaker 1: a stock market is, is just a giant betting site
• 1:07:05
  Speaker 1: that we're all okay with. And yeah, the best people
• 1:07:10
  Speaker 1: that do that are in Capitol Hill. So just whatever, there.
• 1:07:14
  Speaker 2: Is a better trader than than Moren Buffett. I have
• 1:07:17
  Speaker 2: a hard time believing that, but apparently she's just amazing. Yes,
• 1:07:23
  Speaker 2: she's literally built like websites to follow her trades. Uh
• 1:07:26
  Speaker 2: that people then bet on. Yeah, I'm just man, what
• 1:07:30
  Speaker 2: a world we live in.
• 1:07:33
  Speaker 1: Everyone just keep getting richer, but we're not gonna we're
• 1:07:35
  Speaker 1: not gonna figure out why or how or how we
• 1:07:37
  Speaker 1: can help the people that don't have the money to
• 1:07:40
  Speaker 1: do sad things.
• 1:07:41
  Speaker 2: Yeah. Unbelievable, unbelievable.
• 1:07:46
  Speaker 1: I love it America.
• 1:07:47
  Speaker 2: Yeah yeah.
• 1:07:49
  Speaker 1: I have a segment on the show I call it
• 1:07:50
  Speaker 1: The Five Counts, has five random questions. Okay, number one,
• 1:07:54
  Speaker 1: if you were on America America's Got Talent, what would
• 1:07:56
  Speaker 1: your talent be?
• 1:08:02
  Speaker 2: I'm talentless, yeah, I don't know. Man Like, it used
• 1:08:10
  Speaker 2: to be very athletic, so it would be something athletic.
• 1:08:12
  Speaker 2: But now as I've gotten older, I don't know how
• 1:08:14
  Speaker 2: athletic I still am. I don't know. I can't I
• 1:08:18
  Speaker 2: can't carry a note, I can't play an instrument. I
• 1:08:21
  Speaker 2: think i'd probably try to learn a magic trick and
• 1:08:23
  Speaker 2: do that.
• 1:08:24
  Speaker 1: Yeah, yeah, magic or maybe even comedy. Who knows. I mean,
• 1:08:28
  Speaker 1: you hang out with comedians on a regular basis.
• 1:08:30
  Speaker 2: Yeah, hey, give me some jokes. Guys on this show.
• 1:08:33
  Speaker 1: Yeah number two. If if you were a pro wressler
• 1:08:37
  Speaker 1: or MMA fighter, what would you name be?
• 1:08:40
  Speaker 2: Nay dis.
• 1:08:43
  Speaker 1: Not after his last night.
• 1:08:45
  Speaker 2: No, I know those guys, they're they're funny there.
• 1:08:48
  Speaker 1: I'm surprised they don't have their own line, just saying.
• 1:08:51
  Speaker 2: You know, we've talked about that a few times. You
• 1:08:54
  Speaker 2: know those guys are those guys are just you see
• 1:09:00
  Speaker 2: what you get, you know, great guys and they just
• 1:09:04
  Speaker 2: you know, we went out when that in Vegas together
• 1:09:07
  Speaker 2: and you know, next thing, I know, like Rob Grinkowski's there,
• 1:09:11
  Speaker 2: and like they just attract like just like the people
• 1:09:14
  Speaker 2: that you know, the fun outgoing celebrities to them. So
• 1:09:19
  Speaker 2: you know, but I yeah, I think you gotta have
• 1:09:22
  Speaker 2: some flare to it, you know, like I always I
• 1:09:25
  Speaker 2: watched that documentary in Hult Cogan, which was was beautiful
• 1:09:29
  Speaker 2: but you know, obviously tugged at my heart because the
• 1:09:31
  Speaker 2: guy died. But you know, like God man, you'd have
• 1:09:34
  Speaker 2: to have like Hexaw Jim Duggan, like these guys have
• 1:09:37
  Speaker 2: some really great names. Uh. But yeah, I think if
• 1:09:42
  Speaker 2: you're an mmm a fighter like you gotta have like
• 1:09:45
  Speaker 2: a d'ez or Martinez or Tino or so, you gotta
• 1:09:49
  Speaker 2: have some of that in there. So I'd probably look
• 1:09:51
  Speaker 2: towards that direction.
• 1:09:52
  Speaker 1: The number three. What are you nerding out on right now?
• 1:09:57
  Speaker 2: Oh? Man, I right now I think Claude Okay, of the
• 1:10:05
  Speaker 2: thing I'm nerding out on trying to learn all this
• 1:10:07
  Speaker 2: AI stuff, like the capabilities are like endless. I did
• 1:10:11
  Speaker 2: read the other day in an article that Claude one
• 1:10:13
  Speaker 2: faced with a shutdown, Uh ninety six percent of the
• 1:10:17
  Speaker 2: time tried to blackmail the people that were trying to
• 1:10:19
  Speaker 2: shut it down.
• 1:10:20
  Speaker 1: Yep. That or it's tried to find a way to
• 1:10:24
  Speaker 1: like tell future versions of itself what to do or
• 1:10:26
  Speaker 1: something like Yeah, I've heard I've heard both of those things.
• 1:10:28
  Speaker 2: Yeah, I'm just blown away. But yeah, I've been kind
• 1:10:31
  Speaker 2: of nerding out on AI a little bit. In the
• 1:10:33
  Speaker 2: sock market. I love how markets respond and work like
• 1:10:38
  Speaker 2: a lot of It's like Tesla, man, I just watched
• 1:10:40
  Speaker 2: that thing go up and down, Like it's like, there's
• 1:10:44
  Speaker 2: got to be some rhythm to this that I can
• 1:10:46
  Speaker 2: make money on. I haven't found it yet, but when
• 1:10:47
  Speaker 2: I do, I'll let you.
• 1:10:48
  Speaker 1: Know, please do because I need it.
• 1:10:51
  Speaker 2: Number four.
• 1:10:52
  Speaker 1: Who are what inspires you?
• 1:10:56
  Speaker 2: Oh? Man? You know I'm always inspired by I watch
• 1:11:01
  Speaker 2: a lot of these. You know, I watched uh Ford
• 1:11:03
  Speaker 2: versus Ferrari. I just watched the new Ferrari document or
• 1:11:07
  Speaker 2: movie on Netflix. I've watched the Lamborghini one. I always
• 1:11:11
  Speaker 2: love guys who make a product in the face of
• 1:11:14
  Speaker 2: just adversity, bankruptcy. They're just gonna make the best product
• 1:11:19
  Speaker 2: they can come hell or high water, like, no matter
• 1:11:21
  Speaker 2: what the challenge is. So they always inspire me. And
• 1:11:25
  Speaker 2: you know, I watched that clip and Ford versus Ferrari
• 1:11:28
  Speaker 2: where you know, Matt Damon sits down or Shelby I
• 1:11:30
  Speaker 2: guess sits down there with you know Ford the second
• 1:11:34
  Speaker 2: and uh Ford the second goes why shouldn't I fire
• 1:11:37
  Speaker 2: you right now? And he says, because we got Ferrari
• 1:11:42
  Speaker 2: right where we want him. And he, you know, explains,
• 1:11:45
  Speaker 2: like nothing in the car works, but it what they
• 1:11:47
  Speaker 2: went two hundred and eighteen miles an hour and the
• 1:11:49
  Speaker 2: guy's ever seen that. So if you're just dumb enough
• 1:11:51
  Speaker 2: to trust me, we'll get this win. I just those
• 1:11:55
  Speaker 2: are those are the people like that really inspire me,
• 1:11:58
  Speaker 2: you know, like the people that are is going against
• 1:12:01
  Speaker 2: all odds, want to create something for the sake of
• 1:12:04
  Speaker 2: creating something, right like those are those are the inspirational
• 1:12:09
  Speaker 2: moments that that that really like get me, get me going?
• 1:12:16
  Speaker 1: And number five, what would you tell your seventeen year
• 1:12:18
  Speaker 1: old self.
• 1:12:21
  Speaker 2: Don't do cannabis now? I mean, man, I've learned so
• 1:12:28
  Speaker 2: many lessons over the years, it would be a laundry list.
• 1:12:32
  Speaker 1: Uh.
• 1:12:33
  Speaker 2: You know, always put your wife first, and and and
• 1:12:37
  Speaker 2: and and your kids and then everything else is secondary
• 1:12:40
  Speaker 2: behind like faith, wife, kids, everything else. I think priorities
• 1:12:45
  Speaker 2: are are hugely important, uh in life and where your
• 1:12:48
  Speaker 2: focus is. If you spend more time at work than
• 1:12:51
  Speaker 2: you do working on yourself, your your destined to fail,
• 1:12:55
  Speaker 2: like it just and and I've failed a lot right,
• 1:12:58
  Speaker 2: you know, in my career, like I've had a lot
• 1:13:00
  Speaker 2: of things just not work out well, and so I
• 1:13:04
  Speaker 2: think it's you know, like don't worry about the failures, right,
• 1:13:07
  Speaker 2: Like I would tell myself, like, you're going to fail
• 1:13:09
  Speaker 2: a lot. Just get comfortable with that idea right now
• 1:13:13
  Speaker 2: at seventeen, right, because otherwise you're just going to get
• 1:13:18
  Speaker 2: off the path. But you know, like, be comfortable with failure,
• 1:13:21
  Speaker 2: I think would be one of the main things I
• 1:13:23
  Speaker 2: would tell myself. And then make sure your priorities are
• 1:13:26
  Speaker 2: always in the right direction, because if they're not, you're
• 1:13:29
  Speaker 2: just going to get lost into whatever you're doing and
• 1:13:33
  Speaker 2: it's going to become you. And when you fail at it,
• 1:13:37
  Speaker 2: it's going to be a real crash and burn scenario.
• 1:13:39
  Speaker 1: Right.
• 1:13:40
  Speaker 2: Like, if all your life is is your profession, if
• 1:13:43
  Speaker 2: you have a failure there, and you will have a
• 1:13:46
  Speaker 2: failure in your profession no matter who you are, like
• 1:13:48
  Speaker 2: that is going to be groundshaking. If your priorities are
• 1:13:52
  Speaker 2: much more well balanced and your faith, your family, your kids,
• 1:13:56
  Speaker 2: and working on yourself, that failure isn't going to have
• 1:14:00
  Speaker 2: the drastic effect on you that that it would otherwise have.
• 1:14:04
  Speaker 1: Yeah, because you have no support system if you're if
• 1:14:06
  Speaker 1: it's all just that business and that whatever your job is. Yeah, yeah, Well,
• 1:14:11
  Speaker 1: if people want to find out more about y'all, obviously
• 1:14:14
  Speaker 1: follow you guys online, buy you guys, go visit some store,
• 1:14:17
  Speaker 1: support you guys in any way how can they do so?
• 1:14:19
  Speaker 2: Yeah, chiechin chunk dot com great place to to find
• 1:14:22
  Speaker 2: us products, product locator, uh taps in from the hemp
• 1:14:26
  Speaker 2: side to the canvas side, our Instagram, Facebook, all of
• 1:14:32
  Speaker 2: those things are great ways to get updates and information
• 1:14:35
  Speaker 2: about us and what we're doing. All all connected through
• 1:14:39
  Speaker 2: the website. So the website's the easiest way to kind
• 1:14:41
  Speaker 2: of get tapped in. We have another site for fans
• 1:14:45
  Speaker 2: that's called bull Mates, but you can find on the
• 1:14:48
  Speaker 2: website too, So you know, all those things are great
• 1:14:51
  Speaker 2: to find us and find out what we're doing, and
• 1:14:54
  Speaker 2: you know, and to support what we got going on.
• 1:14:57
  Speaker 2: We Uh you were saying, I think the last the
• 1:15:01
  Speaker 2: last movie, their documentary came out just recently. Yeah, so
• 1:15:04
  Speaker 2: you always check that out. Piece of piece of Americana
• 1:15:07
  Speaker 2: history there. Those guys just a lot of great stuff
• 1:15:13
  Speaker 2: and we're always putting out information. So cheachin chonk dot
• 1:15:15
  Speaker 2: com would be the place i'd go.
• 1:15:16
  Speaker 1: There you go, Jonathan, thank you so much for being here.
• 1:15:18
  Speaker 1: I love the industry, I love our chat, and I
• 1:15:21
  Speaker 1: feel like, yeah, we could have talked for hours. This
• 1:15:23
  Speaker 1: is great.
• 1:15:24
  Speaker 2: Yeah, man, thank you for having me this awesome show.
• 1:15:40
  Speaker 1: Thank you so much Jonathan for being on the show. Again,
• 1:15:42
  Speaker 1: definitely make sure to get yourself some Cheech and Chong product,
• 1:15:45
  Speaker 1: no matter what it is. They're legends, they had were
• 1:15:48
  Speaker 1: the pioneers when it came to actually making the cannabis
• 1:15:52
  Speaker 1: industry fun. So thank you so much to what they do.
• 1:15:54
  Speaker 1: And again, thank you so much to Jonathan for being
• 1:15:56
  Speaker 1: on the show. So while you're doing that, following them
• 1:15:59
  Speaker 1: on social media death to go. Make sure to follow
• 1:16:00
  Speaker 1: us on social media. It is bruisers Pod. That is
• 1:16:03
  Speaker 1: b R E W S C R S p O
• 1:16:05
  Speaker 1: D on the Instagram, the threads, and the Twitter. If
• 1:16:08
  Speaker 1: you want to send us an email, it is Brusierspod
• 1:16:10
  Speaker 1: at gmail dot com. If you want to follow me directly,
• 1:16:12
  Speaker 1: it is Roady John. That is R O D I
• 1:16:14
  Speaker 1: E j O N. Roady John is the name on
• 1:16:17
  Speaker 1: the Twitter and untapped. Cause you want to find out
• 1:16:19
  Speaker 1: I'm drinking, maybe we can have a beer together. If
• 1:16:22
  Speaker 1: you want to follow them only threads or the Instagram.
• 1:16:23
  Speaker 1: It is a fisher Roady John. So until next time,
• 1:16:26
  Speaker 1: make sure to enjoy life, drink local and cheers