Latest / Ask The Experts / Market Update for the Month of May with Rock Realty
Transcript
- 0:00Speaker 1: Eight thirty, six thirteen ten Wui be a and ask
- 0:04Speaker 1: the experts, brought you by Rock Realty in studio this
- 0:07Speaker 1: morning with mister Matt Heyman of Rock Realty. You can
- 0:09Speaker 1: learn more online about Rockrealty the website rock Wisconsin dot com.
- 0:13Speaker 1: That's r O c K Wisconsin dot com. Met How
- 0:17Speaker 1: are you doing this morning?
- 0:18Speaker 2: Doing? Well? How about you?
- 0:19Speaker 1: I'm doing really good. Good to see you. By the way,
- 0:21Speaker 1: you drink that's celsius. Your wife's not listening?
- 0:23Speaker 2: Is she not going to be like she typically does?
- 0:26Speaker 1: Do you like that that I did drink? I do?
- 0:27Speaker 1: I think it might. You might have been the first
- 0:29Speaker 1: person for folks that don't know. It's a it's like
- 0:31Speaker 1: an energy ish drink. It does give you energy, but
- 0:34Speaker 1: it seems to be in Maybe it's just very good marketing.
- 0:36Speaker 1: It seems to be a little better choice than some
- 0:38Speaker 1: of the other stuff.
- 0:39Speaker 2: It's healthier. But yeah, anytime you see.
- 0:42Speaker 1: These long words, yeah, and you wonder a lot of X,
- 0:45Speaker 1: Y and Z.
- 0:46Speaker 2: Yeah. Yeah, there's a lot of weird names. But supposedly
- 0:49Speaker 2: it's got some more vitamins in there. Yeah, I go
- 0:51Speaker 2: with it.
- 0:51Speaker 3: Good.
- 0:52Speaker 1: They've got the cherry lime. Oh, I really like that
- 0:55Speaker 1: stuff there. Yeah, so, well, good to see you. We've
- 0:58Speaker 1: got a lot of really important stuff to talk about.
- 1:02Speaker 1: Keeping your energy up is important. As I look at
- 1:04Speaker 1: some of these numbers, it's busy, busy, uh, in the
- 1:07Speaker 1: world of real estate. So we're going to talk about
- 1:09Speaker 1: the market update, kind of look at the numbers from
- 1:12Speaker 1: Dane and Rock County. But first and foremost, of course,
- 1:15Speaker 1: so we talk with Matt Heyman of Rock Realty each
- 1:16Speaker 1: and every week we have a featured listing. This week,
- 1:19Speaker 1: we have a beautiful home on Chickaea Drive in Cambridge.
- 1:24Speaker 1: And you and I were talking about Cambridge before it
- 1:26Speaker 1: came on the air this morning. It's it we'll get
- 1:29Speaker 1: to because this house is just immaculately beautiful. But the
- 1:32Speaker 1: community itself is Cambridge is There's a lot of really
- 1:35Speaker 1: nice communities here around Dane County and in Rock County.
- 1:38Speaker 1: Cambridge is one of those standouts, isn't. It's a really
- 1:40Speaker 1: nice area.
- 1:41Speaker 2: Yeah, I think so.
- 1:41Speaker 3: I think it's another kind of secret gym bedroom community,
- 1:46Speaker 3: if you will. And you know, they've got just a
- 1:48Speaker 3: cute downtown and they also have you know, some a
- 1:52Speaker 3: lake out there too.
- 1:53Speaker 1: Yeah. Yes, been a couple of years since I've been
- 1:58Speaker 1: out that way. But everybody I know that lives in
- 2:00Speaker 1: area absolutely loves it. And speaking of this week's featured listing,
- 2:03Speaker 1: this home is uh is deluxe. Did I count the
- 2:06Speaker 1: bedroom number correctly? Six bedrooms? Is that correct? Mat Yeah?
- 2:10Speaker 2: It is.
- 2:10Speaker 3: I mean if if you did just some slate modifications,
- 2:13Speaker 3: you could be up to seven in this place.
- 2:14Speaker 1: It's all really, it's.
- 2:15Speaker 2: Got rooms galore.
- 2:17Speaker 1: No.
- 2:18Speaker 2: I love this listing.
- 2:19Speaker 3: It's got It's at eight sixteen Chickadee Drive, listed for
- 2:24Speaker 3: five forty four nine hundred and just gives you a
- 2:27Speaker 3: lot of options. You've got, you know, the option of
- 2:29Speaker 3: putting in a home gym, the option of you know,
- 2:31Speaker 3: having multiple offices, maybe.
- 2:33Speaker 2: A craft room, you know.
- 2:36Speaker 3: Anything your heart desires because you have enough rooms and yeah,
- 2:40Speaker 3: even even a finished lower level.
- 2:41Speaker 1: Looking at the pictures, does the car come with th house?
- 2:44Speaker 1: Did you see that we need to have the photos taking?
- 2:46Speaker 1: Did you cant?
- 2:47Speaker 2: I noticed that?
- 2:48Speaker 3: I was like, well, hey, you wanted to display that
- 2:50Speaker 3: you could have your toys. So yeah, corvette and the
- 2:53Speaker 3: side driveway spot.
- 2:55Speaker 1: There, beautiful corvette, beautiful home, three bath, three and a
- 2:58Speaker 1: half baths, excuse me, and six bedrooms and this is
- 3:02Speaker 1: wood floors and it's a beautiful, beautiful home. Again, you
- 3:06Speaker 1: can check that out at rock Wisconsin dot com. That's
- 3:08Speaker 1: Rock ro Ock, Wisconsin dot com. Eight sixteen Chickity Drive
- 3:12Speaker 1: in Cambridge'll talk a little bit more about that home
- 3:14Speaker 1: later on the program. Who is our listing agent on
- 3:16Speaker 1: this one, Matt?
- 3:17Speaker 2: That's actually me this time, Matt.
- 3:19Speaker 1: Heiman, the agent up and coming in the industry. I
- 3:22Speaker 1: hear it quite well for theself. If you are looking,
- 3:25Speaker 1: it's a beautiful home. It's it's a four for you.
- 3:28Speaker 1: Look at the space and the size three hundred square
- 3:31Speaker 1: three hundred three thousand square feet, six bedroom, five hundred
- 3:36Speaker 1: and forty four. Now that's a yes, that's a good
- 3:39Speaker 1: I mean again, you mentioned the flexibility and versatility. That's
- 3:42Speaker 1: a really really nice nice home. Matt's telephon number six,
- 3:45Speaker 1: So eight three four seven forty one ninety six. That's
- 3:49Speaker 1: three four seven forty one nine six, say Matt, I
- 3:51Speaker 1: want to check out that beautiful house on Chickeny Drive.
- 3:54Speaker 1: Matt would love to do that for you. And started
- 3:57Speaker 1: off our conversation mentioning the markets market. It's are busy,
- 4:00Speaker 1: busy as always, a lot of houses sold in a
- 4:04Speaker 1: lot of markets. Also, new listings are i'd say steady,
- 4:07Speaker 1: although it seems like Dane County much a little more
- 4:12Speaker 1: consistent than Rock. Am I reading that correctly?
- 4:14Speaker 2: Yeah, there's been a little bit of tightening in the market.
- 4:17Speaker 3: I'd say, right, you know, spring comes out, you have
- 4:20Speaker 3: a bunch of new listings, and then those new listings
- 4:23Speaker 3: get sold off pretty quickly.
- 4:24Speaker 2: I think that's what we're seeing here.
- 4:25Speaker 3: So yeah, we like to update everybody kind of on
- 4:27Speaker 3: a monthly basis as far as what the market's doing.
- 4:30Speaker 3: And for Dane County in May there were six hundred
- 4:33Speaker 3: and fifty one new listings and that was actually a
- 4:36Speaker 3: drop of three percent year over year, so we had
- 4:40Speaker 3: fewer listings hitting the market this year in Dane County
- 4:44Speaker 3: versus last year in May. And then in Rock County
- 4:47Speaker 3: here at two hundred and twenty three new listings and
- 4:49Speaker 3: that's actually a drop of eleven percent, so a little
- 4:52Speaker 3: more significant as far as new listings coming on the market.
- 4:55Speaker 1: With that, it signifies to me, if you've been looking
- 4:57Speaker 1: to sell your home, list your home, it's a good
- 5:00Speaker 1: you start seeing those numbers, it's probably good time to
- 5:03Speaker 1: get off the fence and get that get that house
- 5:05Speaker 1: in the market, isn't it. Yeah.
- 5:06Speaker 3: What's interesting is even though we have a fewer new listings,
- 5:09Speaker 3: we actually had an increase in both counties for actual
- 5:12Speaker 3: number of homes are homes sold right So we had
- 5:15Speaker 3: four hundred eighty nine homes sold in Dane County and
- 5:17Speaker 3: that was actually up eight percent compared to twenty twenty
- 5:21Speaker 3: four and one hundred and seventy four sold in Rock County,
- 5:24Speaker 3: which was up five percent. So it's kind of telling
- 5:27Speaker 3: me that we had a lot of new listings probably
- 5:29Speaker 3: in March in April compared to the year before, and
- 5:33Speaker 3: a lot of those got accepted offers right away.
- 5:35Speaker 1: Which is great news. It's a it's a really good
- 5:37Speaker 1: time as we talk with Matt Heyman of Rock Realty.
- 5:39Speaker 1: Great time if you're looking to buy, looking to list
- 5:41Speaker 1: your home, great day to have that conversation. Learn more
- 5:43Speaker 1: online Rock Wisconsin dot com. Even better, pick up the
- 5:45Speaker 1: phone six eight six seven three fifty four hundred. That's
- 5:48Speaker 1: six oh eight six seven three fifty four hundred. All
- 5:51Speaker 1: that information is well available at Rock Wisconsin dot com.
- 5:55Speaker 1: Median prices of home sold in Dane in Rock County
- 5:57Speaker 1: do we normally see that wide of a discrepancy between
- 6:01Speaker 1: the two markets. That that to me, and maybe it's
- 6:03Speaker 1: it's just dealing with numbers, but that seems to be
- 6:06Speaker 1: a pretty uh and it gives you some options for
- 6:09Speaker 1: sure if you're looking to buy, doesn't it.
- 6:10Speaker 2: Yeah, it's interesting.
- 6:11Speaker 3: You know, you see different monthly swings between the counties,
- 6:15Speaker 3: if you will.
- 6:16Speaker 2: But Dan County is fairly steady.
- 6:19Speaker 3: You know, for the most part, we've been seeing a
- 6:21Speaker 3: lot of three percent to six percent kind of increases
- 6:23Speaker 3: year over year. This last month, the median price of
- 6:27Speaker 3: a home sold was four hundred and ninety two thousand,
- 6:30Speaker 3: which was only up zero point four percent, So a
- 6:34Speaker 3: little bit of a leveling out in Dane County, which
- 6:36Speaker 3: is which is healthy, and it's good to see a
- 6:38Speaker 3: little more balance between buyers and sellers. In Rock County,
- 6:42Speaker 3: I think people are still out there looking for, you know,
- 6:45Speaker 3: some affordability. They had done to Rock County and that
- 6:48Speaker 3: medium price was two hundred and seventy six thousand dollars
- 6:52Speaker 3: and that was up six percent from last year, So
- 6:56Speaker 3: a little higher increase in Rock County. Still Stilleople heading
- 7:00Speaker 3: down that way, we'lling to travel the extra thirty thirty
- 7:02Speaker 3: five minutes, right, Yeah, maybe a little more, but just
- 7:06Speaker 3: to get that affordability.
- 7:07Speaker 1: I always talk about that it's thirty minutes from my
- 7:09Speaker 1: front door to the and we're in Fitchburg, so we're
- 7:11Speaker 1: you know, kind of on the south side of Madison,
- 7:13Speaker 1: but not a not a bad drive, not a bad commute.
- 7:16Speaker 1: Some great options as well as you know, whether you're
- 7:18Speaker 1: looking Dane County, Rock County, some really nice stuff and
- 7:21Speaker 1: thinking about checking out home. May you're thinking of listing
- 7:23Speaker 1: your home. Great day to pick up phone gam a
- 7:25Speaker 1: call at Rock Realty six eight six seven three fifty
- 7:27Speaker 1: four hundred. That's six o' eight six seven three fifty
- 7:29Speaker 1: four hundred before we dig in more on the details.
- 7:31Speaker 1: So as we're talking about about a market update and
- 7:34Speaker 1: buying and selling and listing homes, really great website you
- 7:38Speaker 1: have with a really great promotion you have going on
- 7:40Speaker 1: right now, rocklistings dot Com. That's rocklistings dot com. Let's
- 7:45Speaker 1: talk about if you are listing with Rock Realty or
- 7:47Speaker 1: your or you're buying, you have a great, great promotion
- 7:51Speaker 1: going on with totally spaced out, don't you.
- 7:53Speaker 3: Yeah, totally spaced out as a mobile storage solution, right,
- 7:56Speaker 3: so they'll deliver either sixteen foot, twenty foot or twenty
- 8:00Speaker 3: four foot containers to your house, throw it in the
- 8:04Speaker 3: driveway or out on the road if you don't have
- 8:06Speaker 3: the room forward or they said they'd even put it
- 8:09Speaker 3: on the yard if you needed to. So I thought
- 8:11Speaker 3: that was interesting. Yeah, and take your time to fill
- 8:14Speaker 3: it up. On this Cambridge listing the seller took advantage
- 8:16Speaker 3: of that.
- 8:17Speaker 1: Oh I bet they did, and probably need a couple
- 8:19Speaker 1: for that square footage.
- 8:20Speaker 2: Yeah, I mean, and you want to keep it.
- 8:22Speaker 3: You want to keep a house stage still, but you
- 8:24Speaker 3: don't want it to be cluttered, right, So they went
- 8:26Speaker 3: through and got rid of a few items and put
- 8:28Speaker 3: them in the trailer.
- 8:29Speaker 2: And then they picked up the trailer.
- 8:30Speaker 3: They store it down in Edguton during the listing period
- 8:33Speaker 3: and when they're ready to move, they're they're going to
- 8:35Speaker 3: bring it to the new house. So we've had some
- 8:37Speaker 3: great feedback, you know, we've had almost every single client
- 8:41Speaker 3: that we've we've there's taken advantage of this this free
- 8:45Speaker 3: promotion that we're doing. They've left reviews on Totally spaced
- 8:49Speaker 3: Out's website, on our website there, they've just been really happy.
- 8:52Speaker 3: So I think it's a great great partnership and a
- 8:54Speaker 3: great opportunity for people.
- 8:55Speaker 1: You mentioned staging two and the importance role that it
- 8:58Speaker 1: plays and having this option is the ability to kind
- 9:00Speaker 1: of declutter spaces. I mean, we live in our houses
- 9:03Speaker 1: day to day, and you know we all accumulate stuff. Sure,
- 9:07Speaker 1: so it's a fact that having that that also that
- 9:09Speaker 1: option is not only as it is. I always think
- 9:12Speaker 1: about because I'm you know, I'm like everybody think about myself,
- 9:15Speaker 1: which is like, oh, it would be so great because
- 9:16Speaker 1: I can move leisurely and those kind of things. What
- 9:18Speaker 1: I often forget is it makes your house more appealing
- 9:22Speaker 1: and makes it more more likely to get you that
- 9:25Speaker 1: gets you what you're looking to get out of it.
- 9:27Speaker 1: It's a win win for you, isn't it.
- 9:28Speaker 2: Yeah? Absolutely am.
- 9:29Speaker 3: You know I usually tell clients that you know, don't
- 9:32Speaker 3: have this mobile storage option.
- 9:33Speaker 2: That you know, people are a little more forgiving.
- 9:36Speaker 3: Or you throw things in the garage, they're not expecting
- 9:38Speaker 3: that to be clean and uncluttered.
- 9:40Speaker 2: But to have the ability to have your garage wide open,
- 9:42Speaker 2: it would be good.
- 9:43Speaker 3: I know my family tells me I'm not allowed to
- 9:45Speaker 3: move again because.
- 9:46Speaker 2: Of all that.
- 9:47Speaker 1: We really yes, yes, that is a good thing. And
- 9:51Speaker 1: so if you are in that position, you can always,
- 9:53Speaker 1: of course work with Matt and the team at Rock
- 9:55Speaker 1: Realty get that storage you and and do it a
- 9:57Speaker 1: little leisurely and start to kind of get yourself out
- 10:00Speaker 1: of this stuff. And again all the details online rocklistings
- 10:03Speaker 1: dot Com. That's rocklistings dot Com. So as we go
- 10:07Speaker 1: through some of these market updates and some of these
- 10:09Speaker 1: market numbers year to date and and some of this stuff,
- 10:12Speaker 1: I do find like there were actually and this is
- 10:16Speaker 1: just an outliar, so it caught my attention, is there
- 10:19Speaker 1: are houses that sold for less than one hundred thousand
- 10:21Speaker 1: dollars and are those like, Okay, what is is that
- 10:24Speaker 1: like a foreclosure? What do we know? Like, how does
- 10:28Speaker 1: like a family transfer of property?
- 10:30Speaker 3: Well, you know what's interesting is like there's almost price
- 10:33Speaker 3: points for everything depending on where that's true, right, and
- 10:36Speaker 3: I do believe these are these ones are statewide stats.
- 10:39Speaker 2: Okay, so the majority of.
- 10:41Speaker 3: Your homes are selling in the four to five hundred
- 10:44Speaker 3: thousand dollars range, which is what a lot of people
- 10:46Speaker 3: are seeing when they're searching online. You know, second highest
- 10:49Speaker 3: bracket is three hundred to four hundred. But yeah, there's
- 10:51Speaker 3: there's still some that are selling less and uh, you know,
- 10:55Speaker 3: I mean, heck, we've got to we've got to you know, a.
- 10:59Speaker 2: Trailer for sale form thirty five thousand.
- 11:01Speaker 3: I mean yeah, so you know everything from you know
- 11:04Speaker 3: a million or higher and you can.
- 11:06Speaker 2: Still find some affordability. But uh, yeah, does that.
- 11:10Speaker 1: When when we look at these numbers and just that
- 11:11Speaker 1: that it's it's interesting, it kind of makes that like
- 11:14Speaker 1: perfect Bell curve with the with the peak being that
- 11:17Speaker 1: four hundred to five hundred thousand dollars and then kind
- 11:19Speaker 1: of almost like the perfect traditional Bell curve? Is it
- 11:23Speaker 1: when you work with an agent, and I'm thinking specifically
- 11:26Speaker 1: if you're looking to buy, are there certain agents that
- 11:29Speaker 1: are maybe a little a little more experience or a
- 11:32Speaker 1: little bit more in the world of certain price points
- 11:36Speaker 1: like you mentioned for example, you got a got a
- 11:38Speaker 1: six thousand dollars or sixty thousand dollars trailer lot that
- 11:42Speaker 1: type of thing versus like a million dollar home. Is
- 11:45Speaker 1: it is that one of those things where you want
- 11:46Speaker 1: to really find that right agent for what you're looking for,
- 11:48Speaker 1: and in that in that realm, I.
- 11:50Speaker 3: Think it can make a difference. You know, if you
- 11:52Speaker 3: have an agent that has worked at a certain price
- 11:55Speaker 3: level for you know, a certain amount of time. Yeah,
- 11:59Speaker 3: they'll have a through to a clientele basis that's right
- 12:03Speaker 3: for that price point. So I think I think there
- 12:05Speaker 3: is something to be said there. You know, a lot
- 12:07Speaker 3: of it has to do with just marketing as well.
- 12:09Speaker 3: You know, and whether a listings you know, a million
- 12:12Speaker 3: dollars or it's three hundred thousand dollars, if it's marketed well,
- 12:16Speaker 3: you'll you'll get a get a buyer client.
- 12:18Speaker 1: And I know, and we've talked about what you guys
- 12:20Speaker 1: do at Rock Realty is the importance of marketing listings
- 12:23Speaker 1: is letting people know what's out there is Obviously you've
- 12:26Speaker 1: got a great website, you do the radio show, you've
- 12:28Speaker 1: got other other avenues. Really getting that exposure to your
- 12:32Speaker 1: home really does bring in great value, doesn't it. Yeah.
- 12:37Speaker 3: You know, something that I've always kind of concentrated on
- 12:39Speaker 3: and building the marketing plan that we have is what
- 12:43Speaker 3: can we do above and beyond just listing it on
- 12:45Speaker 3: the MLS, right, And you know, for a number of
- 12:49Speaker 3: years now that we've we've done social media marketing where
- 12:51Speaker 3: we've putting paid ad dollars and you know, do a
- 12:54Speaker 3: geographic kind of ring around your property. What that's going
- 12:57Speaker 3: to do, It's going to get in front of people
- 12:59Speaker 3: that didn't know they were in the market. I don't
- 13:00Speaker 3: know how many times we bought something that we didn't
- 13:04Speaker 3: know we were actually in the market for, whether it's
- 13:05Speaker 3: a car or something else. And this puts the listing
- 13:08Speaker 3: in front of people that aren't on Zillow, aren't on
- 13:10Speaker 3: realtor dot com, right, and maybe they're telling their niece
- 13:13Speaker 3: or their nephew about this listing that they saw online.
- 13:16Speaker 2: And you know that's important.
- 13:17Speaker 3: I think that you know, you can get as large
- 13:19Speaker 3: of an organic and paid social media sphere to get
- 13:23Speaker 3: as many buyers as you can to a property.
- 13:25Speaker 1: How did you hear from people? And I this is
- 13:27Speaker 1: something that goes on in the prebowl vehicles as we
- 13:29Speaker 1: drive around. My wife will say, if that house ever
- 13:32Speaker 1: goes up for sale, do you guys here people saying
- 13:34Speaker 1: we've kind of had our eye on this particular house
- 13:36Speaker 1: for a while, and yeah.
- 13:37Speaker 2: Oh yeah, yeah.
- 13:38Speaker 3: There are will definitely get inquiries from people that said,
- 13:41Speaker 3: you know, hey, this this is the one we've been
- 13:43Speaker 3: waiting for, We're only interested in this one, and we
- 13:47Speaker 3: finally get to go see.
- 13:48Speaker 1: It really talk about finding the perfect agent there. You
- 13:50Speaker 1: want to want a great pairing for for sure. As
- 13:53Speaker 1: we talked this morning with Matt Heytman of Rock Realty,
- 13:55Speaker 1: we're gonna go through something another numbers as well as
- 13:58Speaker 1: look at our featured listing this week. Speaking of numbers,
- 14:01Speaker 1: great data pickuphone, gammacall. It's always a great day to
- 14:03Speaker 1: start that conversation at Rockrealty six oh eight six seven
- 14:06Speaker 1: three fifty four hundred at six o' eight six seven
- 14:08Speaker 1: three fifty four hundred. Speaking of looking at dream homes,
- 14:10Speaker 1: if you haven't been to rock Wisconsin dot com, you
- 14:12Speaker 1: need to head on over there. It's always a fun
- 14:14Speaker 1: activity whether you're looking or just perusing and looking at
- 14:18Speaker 1: what's great out there. Rock Wisconsin dot com great place
- 14:21Speaker 1: to start. That's oro ock Wisconsin dot com. Look to
- 14:24Speaker 1: your conversation with Matt Heypman of Rockrealty. We'll do that
- 14:26Speaker 1: next as Ask the Experts with Rockrealty continues right here
- 14:29Speaker 1: on thirteen ten dou wui b A eight fifty two
- 14:32Speaker 1: thirteen ten wui b A and ask the Experts hanging
- 14:35Speaker 1: out with Matt Heypman of Rockrealty online Rock Wisconsin dot
- 14:39Speaker 1: Com that's our ock Wisconsin dot Com mentioned that website
- 14:43Speaker 1: as well, rocklistings dot Com. That's rocklistings dot Com. You
- 14:47Speaker 1: can learn about their great promotion they have going on
- 14:49Speaker 1: right now, whether you're listing or looking to buy, a
- 14:51Speaker 1: great promotion going on with totally spaced out. You can
- 14:54Speaker 1: get all the details at rocklistings dot Com. Market update
- 14:58Speaker 1: this morning for the month of May, the most at
- 15:00Speaker 1: numbers available, and we talked about the new listings number
- 15:04Speaker 1: sold medium price. We haven't talked about days on market.
- 15:07Speaker 1: That's is that that's right around what about a month
- 15:11Speaker 1: on the market right now.
- 15:12Speaker 3: Yeah, I think it stayed pretty consistent year for the
- 15:15Speaker 3: past few months. I think days on market over the
- 15:18Speaker 3: winter increased a bit, right because everybody hunkers down, Yes,
- 15:21Speaker 3: all right, but currently we're looking at thirty days average
- 15:25Speaker 3: on the market in Dane County and that's actually down
- 15:28Speaker 3: six percent, and I know it jumped above thirty days
- 15:32Speaker 3: for a little bit there. So yeah, the market's pretty
- 15:35Speaker 3: hot there in Dane County, but even hotter in Rock County.
- 15:37Speaker 3: As we kind of mentioned earlier, you're sitting at thirty
- 15:40Speaker 3: four days in the market, which is down fifteen percent,
- 15:43Speaker 3: So I mean it looks like it's down a good
- 15:45Speaker 3: five days. So over the summer, everybody headed down I
- 15:49Speaker 3: ninety four and checked out Rock County.
- 15:52Speaker 1: Because they did, Yes, they did. I was going to
- 15:54Speaker 1: ask you too about as we're getting into summer months
- 15:58Speaker 1: and we're into June, mid June already you mentioned, of
- 16:01Speaker 1: course we think about real estate. People do tend to
- 16:04Speaker 1: hunker down to be in the winter months. A lot
- 16:06Speaker 1: of activity going on as we speak, day in and
- 16:08Speaker 1: day out. It's a really important time think about listing
- 16:10Speaker 1: your home. It's a really important time to start that conversation.
- 16:14Speaker 1: And one of the ways I know at Rock Real
- 16:16Speaker 1: Teeth that we talked about staging and some of the
- 16:18Speaker 1: other things that you guys do. Photographer and pictures and
- 16:21Speaker 1: the photos that are shared on social media and other platforms.
- 16:25Speaker 1: They really do make a really big difference, don't they.
- 16:28Speaker 2: No, they do.
- 16:28Speaker 3: And you know, a photographer we've partnered with is very particular, right,
- 16:33Speaker 3: and that's what I love. He'll take his time going
- 16:35Speaker 3: through there, just making sure he's setting up everything right,
- 16:37Speaker 3: making sure the lighting's right, yeah, making sure he's capturing
- 16:40Speaker 3: everything everything in the yard, and like you are listing
- 16:43Speaker 3: here in the landscaping. I really love the landscaping photos
- 16:46Speaker 3: he did. So it's important to have a photographer that
- 16:48Speaker 3: you know, that cares and so yeah, we definitely found
- 16:52Speaker 3: the right partner there.
- 16:53Speaker 1: And with that, and I talk about it's always fun
- 16:55Speaker 1: when you go to rock Wisconsin dot com again, even
- 16:57Speaker 1: if you're not looking, I love checking out the photos.
- 17:00Speaker 1: That's really where the where the payoff is is. You know,
- 17:03Speaker 1: you'll get people that will start scrolling through there and go,
- 17:06Speaker 1: you know what, I love this house. There's something about
- 17:09Speaker 1: this house that speaks to me. And it'll really it'll
- 17:12Speaker 1: really spur engagement and and maybe sales.
- 17:15Speaker 2: Yeah.
- 17:16Speaker 3: I mean, it's more important than ever to display the
- 17:19Speaker 3: property correctly.
- 17:20Speaker 2: Right.
- 17:21Speaker 3: So it used to be people would, you know, choose five, six,
- 17:24Speaker 3: seven properties to go see over a weekend. You know,
- 17:27Speaker 3: due to the fact that we have so many pictures
- 17:30Speaker 3: and so much information out there, people are able to
- 17:32Speaker 3: narrow it down a bit and they're seeing fewer homes
- 17:35Speaker 3: because they've already said, hey, you know, I have an
- 17:37Speaker 3: idea of what this other house looks like because of
- 17:39Speaker 3: all the photos or so to get as many people
- 17:42Speaker 3: through the front door, you really want to make sure
- 17:43Speaker 3: that you're putting your best product out there online.
- 17:46Speaker 1: Our agent's pretty good at Rock. I know they're great
- 17:48Speaker 1: at Rock Realty? Are they good at at also kind
- 17:51Speaker 1: of identifying characteristics of what a potential buyer is looking for,
- 17:55Speaker 1: like as as somebody that that may be looking to
- 17:57Speaker 1: buy a home. I don't always know exactly what it
- 18:00Speaker 1: is I want, but I can I know what when
- 18:02Speaker 1: I see it is that like I think of, like
- 18:04Speaker 1: some of the great skills and that that may may
- 18:06Speaker 1: not be obvious or necessarily even quantifiable about a good agent.
- 18:11Speaker 1: That's got to be one of them, isn't it.
- 18:12Speaker 3: Yeah, I think that, you know, one of the things
- 18:14Speaker 3: that's kind of missed is you know, the fact that
- 18:17Speaker 3: agents can assist in different things like you know, the neighborhood,
- 18:21Speaker 3: let's say, and and knowing you know, maybe that there's
- 18:25Speaker 3: a highway near there that that maybe, you know, maybe
- 18:29Speaker 3: suggesting a whole different town that they weren't thinking about.
- 18:31Speaker 3: I know one of my clients in the past thought
- 18:34Speaker 3: they were looking at Madison. They ended up on the
- 18:36Speaker 3: lake a little further south right, you know, because I suggested, Hey,
- 18:39Speaker 3: this this matches it, and uh and you.
- 18:42Speaker 2: Also get the lake life out of it at the
- 18:43Speaker 2: same price. Right.
- 18:44Speaker 3: So you know, a good agent will be able to
- 18:47Speaker 3: suggest things that might be outside of their box that
- 18:49Speaker 3: you know, their little their search parameters online might not
- 18:52Speaker 3: have identified.
- 18:53Speaker 1: I know a really good agent. His name is Matt Heytman.
- 18:55Speaker 1: He's got a great featured list, sweet great house, chickenee
- 18:59Speaker 1: drw I've in Cambridge. We talked about some of the
- 19:02Speaker 1: features this house I did we didn't mention. It's got
- 19:05Speaker 1: a theater room.
- 19:05Speaker 3: Yeah, theater room downstairs, big wreck room with a pool table.
- 19:09Speaker 2: Just yeah.
- 19:10Speaker 3: And also an office and a bedroom. There's a there's
- 19:13Speaker 3: a full bath on every floor. There's just a lot
- 19:16Speaker 3: to like.
- 19:16Speaker 1: And you're not going to beat the windows. There's a
- 19:18Speaker 1: ton of windows, LA.
- 19:20Speaker 3: Lights and lighting area and yeah, I just love that place.
- 19:23Speaker 3: It's got a side. You know, it's got a two
- 19:25Speaker 3: car garage, but then it's got the side drive away
- 19:29Speaker 3: spot that you could probably fit two more cars, or
- 19:31Speaker 3: you can fit an r V, a boat, whatever, whatever
- 19:33Speaker 3: toy you want, Corvette, Corvette or Corvette.
- 19:36Speaker 1: Check that online. Just head on over to Rock Wisconsin
- 19:39Speaker 1: dot com. That's our o c K Wisconsin dot com.
- 19:42Speaker 1: That house at eight sixteen Chickiny Drive, check it out.
- 19:44Speaker 1: If you are interested, you want to set up an appointment.
- 19:46Speaker 1: Matt would love to talk with you. I got to
- 19:47Speaker 1: just pick up phone game A call six. So wait
- 19:49Speaker 1: three four seven forty one ninety six. It's three four
- 19:52Speaker 1: seven four one nine six. Of course you can learn
- 19:55Speaker 1: more online rock Wisconsin dot com. That's our o c
- 19:58Speaker 1: K Wisconsin dot com. Matt, it's always great hanging out
- 20:01Speaker 1: with my friend. You enjoy this fantastic day.
- 20:03Speaker 2: You two shoon.
- 20:03Speaker 1: Vicky mckennaugh comes your way next right here on thirteen
- 20:06Speaker 1: ten wib I