Latest / Leaders on Shopify with John Readman
How brands like Gymshark and Castore scale with better data infrastructure.
Shopify may be easy to launch on, but scaling brands often hit the same wall: messy integrations, broken data, and tech stacks that can’t keep up.
In this episode, Jim Herbert, CEO of Patchworks, breaks down what really happens when a brand grows from $5 million to $20 million and beyond - and why the right infrastructure matters long before Black Friday exposes the cracks.
With 26 years in e-commerce and leadership experience spanning Sceneric, Hybris, BigCommerce Europe, and Patchworks, Jim explains why apps work well at the beginning, why they start to fail as complexity grows, and how…
The skinny
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