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EP311 Building a Sales Team That Sells: Hiring Right and Messaging Smart with Walter Crosby

Building a Sales Team That Sells: Hiring Right and Messaging Smart

EP311 - Profit With A Plan Podcast

Released Date: July 15, 2025

Guest: Walter Crosby, CEO of Helix Sales Development

Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Episode Overview

Think hiring your first salesperson is as easy as picking someone with a great résumé? Think again.

On this episode of PROFIT With A Plan, Marcia Riner sits down with sales development expert Walter Crosby to bust hiring myths and reveal how most CEOs hire salespeople all wrong. Walter shares why industry experience can backfire…

The skinny

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