How AI Is Transforming PR: Storytelling, Earned Media & GEO with Barrie Cohen 🚀

Marketing in the Age of AI · Dec 8, 2025 · 23m

📘 Episode Overview

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with PR strategist Barrie Cohen to unpack how artificial intelligence is reshaping public relations—from storytelling and audience targeting to earned media and GEO. You'll discover how small businesses can stay visible, build stronger narratives, and thrive in a shifting digital landscape where human-first strategy still matters most.

🔍 What You’ll Learn

How AI is changing PR workflows (and what it can’t replace)

Why storytelling—not contacts—is the new PR differentiator

How earned media impacts…