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The Real Profit Behind Business Books: Key Findings from 350+ Authors | Peter Winick + Bill Sherman | 600
What's the ROI of a business book?
Peter Winick and Bill Sherman dive into this game-changing question in the latest episode of Leveraging Thought Leadership. Partnering with industry giants like Gotham Ghostwriters, Amplify Publishing Group, and Smith Publicity, they've launched the most comprehensive study on the ROI of business books to date. Over 350 authors participated, and the results are eye-opening.
The data shows 64% of business books turn a profit, with a median of $11,350 for books that have been out for at least six months. But here's where it gets interesting—authors with a…
The skinny
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