Latest / Connor with Honor: AI, Real Estate and Real Life / Prompting for real estate agents by the Santa Clarita AI with Honor Realtor

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Prompting for real estate agents by the Santa Clarita AI with Honor Realtor · Connor with Honor: AI, Real Estate and Real Life

• 0:00
  SPEAKER_01: Okay, so we're diving into something pretty cool today.
• 0:02
  SPEAKER_01: Uh something a lot of people are trying to wrap their heads around.
• 0:06
  SPEAKER_01: How to really make AI work for you.
• 0:08
  SPEAKER_00: Yeah, it's everywhere these days, right?
• 0:10
  SPEAKER_01: Exactly.
• 0:10
  SPEAKER_01: Exactly.
• 0:11
  SPEAKER_01: And we're going deep on a session uh called Prompting for Real Estate Agents by this Santa Clarita realtor, Connor McAvoy.
• 0:20
  SPEAKER_00: Sounds pretty niche.
• 0:21
  SPEAKER_01: It might sound like it, but trust me, this is for everyone, not just realtors.
• 0:26
  SPEAKER_01: Oh so because we're gonna pull out these core strategies for like talking to AI, getting it to do what you want.
• 0:33
  SPEAKER_00: Right.
• 0:33
  SPEAKER_00: Right.
• 0:34
  SPEAKER_00: Like giving it clear instructions.
• 0:35
  SPEAKER_01: Yes.
• 0:36
  SPEAKER_01: It's called prompt engineering.
• 0:37
  SPEAKER_01: And it's like, how do you like unlock the real potential of this tech, whether you're in real estate or, you know, running a bakery or whatever?
• 0:45
  SPEAKER_00: I'm all ears.
• 0:46
  SPEAKER_01: Our intel here is coming straight from Connor's session.
• 0:48
  SPEAKER_01: We got his agenda, slides, even his notes.
• 0:50
  SPEAKER_01: So it's really hands-on stuff.
• 0:52
  SPEAKER_00: Nice.
• 0:52
  SPEAKER_00: Yeah.
• 0:53
  SPEAKER_00: Straight from the source.
• 0:54
  SPEAKER_00: So, like, what's the big takeaway for our listeners?
• 0:56
  SPEAKER_00: Like, why should they care about this prompt engineering?
• 1:00
  SPEAKER_01: Because it's all about like becoming this AI whisperer, you know, getting it to produce super tailored results, not just that generic stuff you see everywhere.
• 1:10
  SPEAKER_00: Uh, so it's about going beyond the basic, like, write me a poem and getting something truly useful.
• 1:15
  SPEAKER_01: Exactly.
• 1:16
  SPEAKER_01: It's about controlling the output, making it work for your specific goals.
• 1:21
  SPEAKER_01: So let's break it down.
• 1:23
  SPEAKER_01: What is prompt engineering?
• 1:25
  SPEAKER_01: Lay in on me.
• 1:26
  SPEAKER_01: Connor calls it the art of, well, crafting instructions for an AI, like really specific questions.
• 1:32
  SPEAKER_01: It's about guiding the AI to give you those golden nuggets, the responses you're actually looking for.
• 1:38
  SPEAKER_00: Okay, so you gotta be precise.
• 1:39
  SPEAKER_01: Super precise.
• 1:40
  SPEAKER_01: Like imagine asking a person a question.
• 1:42
  SPEAKER_01: The clearer you are, the better the answer, right?
• 1:44
  SPEAKER_00: Makes sense.
• 1:45
  SPEAKER_01: And you know what?
• 1:46
  SPEAKER_01: You're probably already doing a version of this when you like type a long detailed search into Google or tell your smart speaker exactly what you want.
• 1:52
  SPEAKER_00: Right, right.
• 1:53
  SPEAKER_00: You gotta be specific with those two.
• 1:54
  SPEAKER_01: Exactly.
• 1:55
  SPEAKER_01: But now we're talking about taking that to the next level, being really strategic with those prompts to like unlock the true power of AI.
• 2:03
  SPEAKER_00: Okay, so I'm starting to see why this matters.
• 2:06
  SPEAKER_00: But why is it so important, especially for someone in, say, real estate?
• 2:10
  SPEAKER_01: Well, Connor highlights a few huge EE benefits, and honestly, they apply to pretty much anyone.
• 2:16
  SPEAKER_01: Like, first off, it's a massive time saver.
• 2:18
  SPEAKER_00: Everyone loves saving time.
• 2:20
  SPEAKER_01: Right.
• 2:20
  SPEAKER_01: Imagine instantly whipping up these amazing listing descriptions, killer social media posts, or even those perfectly polished emails like all thanks to AI.
• 2:31
  SPEAKER_00: That would free up so much time.
• 2:33
  SPEAKER_01: So much time.
• 2:33
  SPEAKER_01: And the quality of what you produce, that goes up too.
• 2:36
  SPEAKER_00: How so?
• 2:37
  SPEAKER_01: Because these precise prompts, they help the AI to create this really well-written, professional and on-brand stuff.
• 2:44
  SPEAKER_00: Oh, I see.
• 2:44
  SPEAKER_00: So it's not just about speed, it's about getting high-quality results.
• 2:48
  SPEAKER_01: Exactly.
• 2:48
  SPEAKER_01: And that consistent brand voice, right.
• 2:50
  SPEAKER_01: That's super key for building trust, you know, getting people to recognize you.
• 2:54
  SPEAKER_00: Yeah, absolutely.
• 2:55
  SPEAKER_00: Consistency is key.
• 2:56
  SPEAKER_00: And like, does this give you some kind of edge?
• 3:00
  SPEAKER_01: Totally.
• 3:00
  SPEAKER_01: Connor talks about this competitive advantage, and it makes sense.
• 3:03
  SPEAKER_01: More and more people are using AI, right?
• 3:05
  SPEAKER_01: But knowing how to really direct it, how to give those laser-focused instructions, that's what sets you apart.
• 3:11
  SPEAKER_01: It's like having this super efficient assistant who never sleeps as long as you tell it exactly what to do.
• 3:16
  SPEAKER_00: Love that.
• 3:17
  SPEAKER_00: Yeah.
• 3:17
  SPEAKER_00: So let's dive into the nitty-gritty.
• 3:19
  SPEAKER_00: How do you actually create these effective prompts?
• 3:22
  SPEAKER_01: Okay, so Connor lays out these like fundamental principles.
• 3:25
  SPEAKER_01: And the first one, it seems simple, but it's so powerful.
• 3:30
  SPEAKER_01: Be specific.
• 3:31
  SPEAKER_01: Don't be vague.
• 3:32
  SPEAKER_01: Don't just tell it to, you know, write about a house.
• 3:34
  SPEAKER_01: Tell it exactly what you want and in what format.
• 3:37
  SPEAKER_00: Okay, be specific.
• 3:38
  SPEAKER_00: What else?
• 3:38
  SPEAKER_01: Give it context.
• 3:39
  SPEAKER_01: The more background you give the AI, the better it understands what you're trying to achieve.
• 3:43
  SPEAKER_01: Tell it about the property, who your target audience is, why you need this piece of content.
• 3:47
  SPEAKER_01: Like feed it all the raw material it needs to cook up something awesome.
• 3:50
  SPEAKER_00: Okay, so context is key.
• 3:52
  SPEAKER_01: Okay.
• 3:52
  SPEAKER_00: Anything else?
• 3:53
  SPEAKER_01: Tone and style are super important.
• 3:55
  SPEAKER_01: Do you want it to be super friendly and approachable, or more formal and professional, maybe luxurious and sophisticated, or just straight up informative?
• 4:05
  SPEAKER_01: The more you define the voice, the better the AI can match it.
• 4:08
  SPEAKER_00: Right, because different situations call for different tones.
• 4:10
  SPEAKER_01: Exactly.
• 4:11
  SPEAKER_01: And lastly, set those limits.
• 4:13
  SPEAKER_01: Tell it if you have a word count in mind, if you need bullet points, or any other specific formatting.
• 4:18
  SPEAKER_01: He gave this great example, contrasting a vague prompt like write about a house to something way more specific, like write a three-sentence Instagram post about a two-bedroom condo in downtown LA, highlighting its rooftop view in a fun and engaging tone.
• 4:35
  SPEAKER_00: Yeah, the second one is way more specific.
• 4:37
  SPEAKER_01: Way more helpful.
• 4:38
  SPEAKER_01: Right.
• 4:38
  SPEAKER_01: And Connor really drives this home with a real estate example, comparing a bad prompt with a good one.
• 4:43
  SPEAKER_00: Hit me with it.
• 4:44
  SPEAKER_01: So a weak prompt would be like, need a listing description for 123 Main Street.
• 4:49
  SPEAKER_01: It's just not giving the AI anything to work with.
• 4:52
  SPEAKER_00: It's like, sure, I can write about a house, but what about it?
• 4:54
  SPEAKER_01: Exactly.
• 4:55
  SPEAKER_01: But then he gives this much better version.
• 4:57
  SPEAKER_01: Create a compelling 150-word listing description for 123 Main Street, a three-bedroom, two-bath home in Santa Clarita.
• 5:06
  SPEAKER_01: Highlight the new kitchen, specious backyard, and proximity to top schools.
• 5:11
  SPEAKER_01: Tone.
• 5:12
  SPEAKER_01: Friendly yet professional.
• 5:14
  SPEAKER_00: Just by adding those details, the length, the features, the location, the tone, you're giving the AI a roadmap.
• 5:20
  SPEAKER_01: That's so much better, yeah.
• 5:21
  SPEAKER_01: So it's less about being a tech whiz and more about being a clear communicator.
• 5:24
  SPEAKER_00: Totally.
• 5:25
  SPEAKER_00: And you know, to really structure this whole prompting thing, Connor has this framework called TCREI.
• 5:30
  SPEAKER_00: It's a five-step process for crafting killer prompts.
• 5:33
  SPEAKER_01: TCREI.
• 5:34
  SPEAKER_01: Okay.
• 5:34
  SPEAKER_01: I'm listening.
• 5:35
  SPEAKER_00: So T stands for task.
• 5:37
  SPEAKER_00: What do you actually want the AI to DO?
• 5:39
  SPEAKER_00: Write a post, summarize a document, brainstorm ideas, draft an email.
• 5:43
  SPEAKER_00: You gotta be super clear on the action you need.
• 5:45
  SPEAKER_01: Okay.
• 5:46
  SPEAKER_01: T for task.
• 5:47
  SPEAKER_01: Makes sense.
• 5:47
  SPEAKER_01: Let's see.
• 5:48
  SPEAKER_00: C is for content or context.
• 5:50
  SPEAKER_00: This is where you feed the AI all the juicy details.
• 5:53
  SPEAKER_00: For a listing description, you tell it about the property's features, location, the ideal buyer, the whole shebang.
• 5:58
  SPEAKER_01: So it has all the background info.
• 6:00
  SPEAKER_01: Right.
• 6:00
  SPEAKER_01: Then R is for resources.
• 6:02
  SPEAKER_01: This is about giving the AI tools to work with.
• 6:07
  SPEAKER_01: Archite stats, a similar listing description, a piece of your own marketing you want it to adapt.
• 6:12
  SPEAKER_01: You can even paste in text and say, rewrite this in a different style.
• 6:16
  SPEAKER_00: Oh, that's interesting.
• 6:17
  SPEAKER_00: So we can work with existing materials.
• 6:19
  SPEAKER_01: Exactly.
• 6:20
  SPEAKER_01: Then comes E, which stands for evaluate.
• 6:23
  SPEAKER_01: Once the AI spits something out, you gotta check it.
• 6:26
  SPEAKER_01: Does it meet your needs?
• 6:28
  SPEAKER_01: Is it accurate?
• 6:29
  SPEAKER_01: Is the tone right?
• 6:30
  SPEAKER_01: You can't just blindly trust the AI.
• 6:32
  SPEAKER_01: You gotta use your own judgment.
• 6:34
  SPEAKER_00: Okay, evaluate.
• 6:35
  SPEAKER_00: What should people look out for when they're evaluating?
• 6:38
  SPEAKER_01: Look for factual errors, language that sounds off-brand, or if it missed something important you put in the prompt.
• 6:44
  SPEAKER_01: Also, does it actually do what you asked it to do?
• 6:46
  SPEAKER_01: Sometimes the AI might write something nice, but it's not actually hitting the mark.
• 6:49
  SPEAKER_00: Right, it's got to fulfill the task at hand.
• 6:51
  SPEAKER_01: Totally.
• 6:52
  SPEAKER_01: And the last step is I for iterate.
• 6:54
  SPEAKER_01: Prompt engineering is a process.
• 6:56
  SPEAKER_01: If the first draft isn't perfect, you refine your prompt, ask follow-up questions, get it closer to what you need, maybe you want it shorter, more persuasive, or with a specific call to action.
• 7:05
  SPEAKER_00: So it's about tweaking and refining until you get it right.
• 7:08
  SPEAKER_01: Exactly.
• 7:08
  SPEAKER_01: Now TCREI is great, but Connor also has this more like real estate way to remember the steps.
• 7:14
  SPEAKER_01: He calls it house.
• 7:15
  SPEAKER_00: Okay, house.
• 7:15
  SPEAKER_00: I like it.
• 7:16
  SPEAKER_00: How's that work?
• 7:16
  SPEAKER_01: So H is for have a clear goal, which is basically the same as task in TCREI.
• 7:22
  SPEAKER_01: You gotta know what you want before you even start.
• 7:24
  SPEAKER_00: Goal setting is crucial.
• 7:26
  SPEAKER_01: Right.
• 7:26
  SPEAKER_01: O is for offer context and details, just like content context in TCREI.
• 7:33
  SPEAKER_01: Think of it like building a house.
• 7:35
  SPEAKER_01: You need that solid foundation of information.
• 7:38
  SPEAKER_00: Okay, I'm following you.
• 7:39
  SPEAKER_00: What about you?
• 7:40
  SPEAKER_01: U is for use relevant data resources, which links to resources in TCREI.
• 7:46
  SPEAKER_01: These are the building blocks the AI uses to build its response.
• 7:49
  SPEAKER_00: Okay, so like what kind of resources would be good here?
• 7:51
  SPEAKER_01: For real estate, think market stats, descriptions from other listings, even stuff from the MLS they want to highlight.
• 7:56
  SPEAKER_00: So like feed it the good stuff.
• 7:58
  SPEAKER_01: Yes.
• 7:58
  SPEAKER_01: Then S is for specify the style and format, which is basically defining the tone, just like in the basic principles and TCREI.
• 8:06
  SPEAKER_00: Okay, so keep the tone consistent.
• 8:07
  SPEAKER_00: Got it.
• 8:08
  SPEAKER_01: And finally, E is evaluate the result, just like in TCREI.
• 8:14
  SPEAKER_01: You gotta inspect that finished product.
• 8:16
  SPEAKER_01: And then of course there's the idea of iterating to improve it, which takes us back to that I in TCREI.
• 8:22
  SPEAKER_00: Nice.
• 8:23
  SPEAKER_00: I like that it ties back to the real estate world.
• 8:25
  SPEAKER_01: Right.
• 8:26
  SPEAKER_01: So now that we know how to craft these prompts, Connor gets into the nitty-gritty of using AI in real estate.
• 8:32
  SPEAKER_00: So practical applications.
• 8:34
  SPEAKER_01: Yes.
• 8:34
  SPEAKER_01: And remember, these ideas they apply to tons of different fields and tasks.
• 8:40
  SPEAKER_01: Let's start with listing descriptions.
• 8:41
  SPEAKER_00: Okay, so that crucial first impression.
• 8:44
  SPEAKER_01: Exactly.
• 8:44
  SPEAKER_01: Instead of just listing features, you can use AI to craft these engaging stories that really sell the property, like targeting specific buyers.
• 8:53
  SPEAKER_00: Like this house is perfect for families who love to barbecue.
• 8:56
  SPEAKER_01: Yeah.
• 8:57
  SPEAKER_01: Or this condo is ideal for young professionals looking for a downtown vibe.
• 9:01
  SPEAKER_01: You give the AI the details and tell it who you're trying to reach.
• 9:04
  SPEAKER_00: Makes sense.
• 9:04
  SPEAKER_00: What about social media?
• 9:06
  SPEAKER_01: Oh, that's a big one.
• 9:07
  SPEAKER_01: Connor talks about how keeping up with all the platforms is a huge time suck.
• 9:11
  SPEAKER_00: It really is.
• 9:11
  SPEAKER_01: But AI can help you whip up captions, post ideas, even hashtags.
• 9:16
  SPEAKER_01: He even gives a sample prompt.
• 9:18
  SPEAKER_01: Write an Instagram caption for a just sold post, make it sound excited, and use a house emoji and a hashtag for Santa Clarita.
• 9:26
  SPEAKER_00: So it helps overcome that blank page syndrome.
• 9:28
  SPEAKER_01: Totally.
• 9:29
  SPEAKER_01: And this idea applies to any product or service you're marketing, not just real estate.
• 9:34
  SPEAKER_00: Right, because everyone's on social media these days.
• 9:36
  SPEAKER_00: What about email marketing?
• 9:38
  SPEAKER_01: Another great use case.
• 9:39
  SPEAKER_01: AI can help you draft newsletters, create those drip campaigns that keep people engaged, even write personalized follow-up emails.
• 9:47
  SPEAKER_01: You give it the key info and bam, professional email ready to go.
• 9:51
  SPEAKER_00: So you can stay in touch with your network without spending hours writing emails.
• 9:54
  SPEAKER_01: Exactly.
• 9:54
  SPEAKER_01: And this could be huge for anyone in sales or customer service.
• 9:58
  SPEAKER_00: What about like attracting local clients?
• 10:00
  SPEAKER_01: Oh, that's where AI-powered local SEO content comes in.
• 10:04
  SPEAKER_01: Think blog posts about neighborhoods, market outdates, info about local events.
• 10:08
  SPEAKER_01: Connor gives an example.
• 10:10
  SPEAKER_01: Write a 500-word blog post about the benefits of living in your city.
• 10:14
  SPEAKER_01: Mention the best schools, parks, and upcoming events.
• 10:17
  SPEAKER_01: This kind of stuff can really drive traffic to your website no matter what business you're in.
• 10:21
  SPEAKER_00: Yeah, that hyperlocal content is gold.
• 10:24
  SPEAKER_00: Yeah.
• 10:24
  SPEAKER_00: And what about like following up with leads?
• 10:27
  SPEAKER_00: That's gotta be a big one, especially in sales.
• 10:29
  SPEAKER_01: Huge.
• 10:30
  SPEAKER_01: And AI can help you craft those personalized responses after open houses or when someone reaches out.
• 10:36
  SPEAKER_01: A prompt like draft a friendly follow-up email to someone who came to my open house at 123 Main Street, thank them, and offer to answer any questions can save you so much time.
• 10:46
  SPEAKER_00: While still being professional and timely, so it's interesting how all these different applications, they all come back to that core skill of writing really clear and specific prompts.
• 10:55
  SPEAKER_01: Exactly.
• 10:56
  SPEAKER_01: It's the foundation of everything.
• 10:57
  SPEAKER_01: And to give us a real-world example of this in action, Connor talks about this platform called scvleads.com.
• 11:03
  SPEAKER_01: It's like an AI-powered marketing machine specifically for real estate.
• 11:07
  SPEAKER_00: Tell me more about it.
• 11:08
  SPEAKER_01: So one of the cool things is that it can automatically create these amazing listing presentations and even single property websites just from the basic listing info.
• 11:18
  SPEAKER_00: No way.
• 11:19
  SPEAKER_00: So it takes the data and turns it into like marketing materials.
• 11:23
  SPEAKER_01: Yeah, it's like magic, saves agents a ton of time and effort.
• 11:26
  SPEAKER_00: That's incredible.
• 11:27
  SPEAKER_00: Is that all it does?
• 11:28
  SPEAKER_01: Oh no, there's more.
• 11:29
  SPEAKER_01: It also handles social media.
• 11:31
  SPEAKER_01: It can create posts for different stages of a listing when it's new, when there's an open house, when it's sold.
• 11:37
  SPEAKER_01: It's all about keeping that consistent presence without having to manually write everything.
• 11:43
  SPEAKER_00: It's like having an AI social media manager.
• 11:45
  SPEAKER_01: Pretty much.
• 11:46
  SPEAKER_01: And one of the coolest features is the automated lead follow-up.
• 11:49
  SPEAKER_00: Oh, tell me about that.
• 11:50
  SPEAKER_01: It can draft these emails and texts to keep those potential buyers engaged, even when the agent's super busy.
• 11:57
  SPEAKER_00: So it's like having an AI assistant nurturing those leads.
• 12:00
  SPEAKER_01: Exactly.
• 12:01
  SPEAKER_01: So as we wrap this up, what are the key takeaways from all this?
• 12:04
  SPEAKER_00: Well, I think the biggest thing is that mastering this prompt engineering thing, especially using frameworks like TCREI and house, it's really the key to unlocking the power of AI.
• 12:14
  SPEAKER_00: It's about learning how to talk to the machine, being clear, specific, and giving it context.
• 12:19
  SPEAKER_00: When you do that, you can save a ton of time, get better quality content, and really stand out from the crowd.
• 12:26
  SPEAKER_01: Totally.
• 12:26
  SPEAKER_01: It's about being deliberate, you know.
• 12:28
  SPEAKER_01: Don't just expect AI to read your mind.
• 12:30
  SPEAKER_01: Take the time to craft those prompts, and you'll get way better results.
• 12:34
  SPEAKER_00: Absolutely.
• 12:35
  SPEAKER_00: And this leads to a thought for our listeners.
• 12:37
  SPEAKER_00: How can you apply these same principles of clear communication to other parts of your life?
• 12:42
  SPEAKER_00: Just like a good prompt gets a good response from AI, clear instructions and goals can lead to better outcomes in your relationships, your work, everything.
• 12:50
  SPEAKER_00: What's something you could approach with more structure and clarity today?
• 12:54
  SPEAKER_00: It's about recognizing that this power of communication goes way beyond just talking to AI.
• 12:59
  SPEAKER_01: Food for thought.
• 13:00
  SPEAKER_01: Thanks for joining us for this deep dive.
• 13:01
  SPEAKER_01: I'll catch you next time.
• 13:03
  SPEAKER_00: See ya then.