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Social Media Best Practices for Business Growth | Episode 152

Why does every small business feel like it needs its own media team?

Jobe Neal and Ben Cook from Recreate join Jay to unpack the shift from "just running a business" to "being a content creator" and why strategy matters. From building trust and attracting top talent to creating high-quality content that actually converts, they share the real reasons businesses are investing in media today.

Key takeaways:

• Show your team, build trust and attract clients and talent

• Avoid the "likes dopamine trap" and focus on real results

• How purposeful, high-quality content grows your business

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