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AB 374: Customers Worth Keeping with Jonathan Byrnes author of "Choose Your Customer: How to Compete Against the Digital Giants and Thrive"
Not all customers are worth keeping according to today's guest, Jonathan Byrnes, author of the recently released book, "Choose Your Customer: How to Compete Against the Digital Giants and Thrive." Besides being a best-selling business author, Jonathan is a Senior Lecturer at M.I.T. and founding partner of Profit Isle. During the discussion, Jeffrey and Jonathan talk about how business has moved from the age of mass marketing generals (think General Motors, General Mills, General Electric) to the digital age and how your company can compete by choosing your customer. Jonathan is explicit, not…
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