G.O.A.T. Wisdom w/ Brent Ridge
Jim sits down with Brent Ridge (Beekman 1802 co-founder and author of Goat Wisdom) for a heart-forward chat about building a legacy brand, leading with kindness, and turning real community into real company culture.
They get into the Beekman origin story (yes, the goats), why “kindness” became the brand’s north star, and practical lessons on partnerships, hiring, and storytelling in a three-second world.
Episode Highlights:
0:00 - Welcome and introduction to Brent
3:25 - Why the book, why now?
8:35 - Have you ever felt like you “arrived”?
12:41 - Kindness, building brand
14:41 - Brent’s first…
The skinny
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