Latest / King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights / How to centralize UGC business growth strategies for maximum brand authority with Princewill

Transcript

How to centralize UGC business growth strategies for maximum brand authority with Princewill · King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights

• 0:01
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• 0:42
  Wow, so a little bit colour. We've been speaking about
• 0:46
  creator Hub like for us to have your Co founder on board to talk
• 0:52
  about the journey of this solution that you've created.
• 0:57
  So ladies and gentlemen, please make welcome.
• 1:00
  I call him different titles, but I'm just going to call him
• 1:03
  Prince. The Prince will the Prince of
• 1:05
  Ireland. Everyone, Sir, I'm good.
• 1:09
  I'm good, I'm good. Lovely to be here.
• 1:10
  Thank you for having me. Wow, wow.
• 1:12
  So Olumka has actually said a lot of great stuff about me, but
• 1:17
  why did you decide to jump on board the Creator Hub journey?
• 1:23
  Interesting question. I have answered this question
• 1:26
  loads of times and I think I give different variations to to
• 1:31
  it right? But I think for the sake of this
• 1:35
  interaction I might try and go a little bit in depth.
• 1:38
  I think I'll talk about myself before jumping into creator as
• 1:40
  well. I think I don't like seeing
• 1:42
  people in pain in general. I try to want to solve.
• 1:46
  If I can't solve minds of theirs, if there is a lack, I
• 1:49
  want to insert myself to see how I can help.
• 1:51
  Might not be able to help you 100% but is searching the right
• 1:54
  direction to go. So Olukala obviously is a
• 1:58
  creator and has been having the pinpoint of trying to find
• 2:01
  businesses to work with. Spear in Ireland for a pinpoint
• 2:03
  of you take a lot of time to find the business to work with,
• 2:07
  then it's that is a free collaboration, not the paid 1.
• 2:10
  So that's another pinpoint as well.
• 2:12
  Second thing is it collaboration but the cost, the money is too
• 2:18
  small. The top thing could be is a put
• 2:21
  collaboration and the percentage of fees being taken from PayPal
• 2:25
  or whatever platform the brands or businesses are using is a lot
• 2:29
  as well. So so many problems as well.
• 2:32
  Also it disjointed probably when it comes to centralised system
• 2:37
  for user jointed content creators in Europe, A disjointed
• 2:42
  system for getting the jobs, a decentralised system for working
• 2:47
  with agencies. So many issues going on with
• 2:50
  with that with which we disadjointed content community.
• 2:54
  I have a background, I have a technical background.
• 2:57
  I have been in my net to five. Typically, I would be probably
• 3:00
  looking for ways to bring data together in a centralised
• 3:03
  system, given a holistic view of how to see things and how to get
• 3:07
  metrics to leadership if needed to make business decision.
• 3:11
  Again, back to my bargain of trying to solve everybody's
• 3:13
  problem. I like, you know what, why don't
• 3:14
  you beat something and let's see how it goes.
• 3:16
  So we talked about that for it was 2024, we talked about that
• 3:23
  first half of 2024. Even before December, we wanted
• 3:27
  to work on Creator Hub where I started looking at the name.
• 3:30
  I started looking at all the wrong things, right?
• 3:32
  Looking at the name, it is quite exciting.
• 3:34
  But when we never got to it, I spoke to a couple of friends
• 3:38
  that I wanted to do this because again, maybe I was, I didn't
• 3:41
  like working 95 at the time, maybe due to burnout, and I
• 3:44
  wanted something exciting and I found it.
• 3:46
  So I spoke to a few of my friends, someone who was a who
• 3:49
  knew Python but was a pattern developer to understand what's
• 3:52
  going on. But it seems like most of the
• 3:54
  people around me were still on their 95 rat race and maybe
• 3:58
  we're not thinking in that direction.
• 3:59
  So that was a pain then where we live as well.
• 4:02
  We had a a a couple who were, and I hope maybe they see this
• 4:06
  as well, a couple who one was a mobile developer and the wife
• 4:10
  was a software tester. So I like tell you a little bit
• 4:13
  about good. Let's go pitch to them and see
• 4:15
  what they can do for us. Again, I don't think I
• 4:17
  understood the scale of what crater could be nowadays in the
• 4:22
  process of building. I'm telling that where you start
• 4:24
  from is nowhere. You finish and there's loads of
• 4:27
  of yes and iterations. I have the day and loads of
• 4:31
  because I had to in this process get a new Instagram that just
• 4:35
  for business completely just to understand how business works.
• 4:38
  My wife wants me to read books, but I don't like reading books.
• 4:41
  I'm a visual person, so I like watching videos and stuff.
• 4:44
  I had a new Instagram that was just clearly on all things
• 4:48
  entrepreneurs things have products, businesses and all of
• 4:51
  that. So I started learning,
• 4:52
  understanding and the most common thing they'll talk about
• 4:54
  is just start. And from there, eventually it
• 4:56
  will open models of iteration. So the couple we pitch to them.
• 5:00
  But again, everybody is at different stages in life when
• 5:04
  you want to do stuff or do things.
• 5:05
  So that didn't fly. So this was around probably
• 5:09
  March, April 2024 up until again towards the end of 2024 around
• 5:14
  November. Then I'll have it's time to pick
• 5:15
  this up again. I reached out to a friend of
• 5:18
  mine. So I, I tend to know people, so
• 5:20
  I tend to ask people how to proceed.
• 5:23
  So one of my friends, younger brother who is a junior
• 5:25
  developer, I said, OK, this is what I want to do.
• 5:27
  How do we do this? And what a domain from GoDaddy
• 5:31
  and oh, maybe you can use another situation, use another
• 5:33
  platform, that kind of thing. So this is really going wrong
• 5:35
  for the very beginning. It got to the point where he now
• 5:38
  said, OK, I need AI, need you to get me a designer who will build
• 5:42
  and design the prototype that I can develop.
• 5:45
  Cool, that makes sense. So that moves to my wife's
• 5:48
  cousin Toby, excellent guy as well, helped us put structure on
• 5:53
  what kind of is Creator right now.
• 5:56
  I spoke to him, he said he gave us I think a designer, He gave
• 6:03
  us a product, a product person as well and he gave us a project
• 6:08
  manager and he gave us the developers.
• 6:09
  So we started that. So why are you trying to build
• 6:11
  Creator Hub without understanding what's going on?
• 6:14
  He provided a lot of insight into you want to keep people in
• 6:18
  the community. So did the definition of report
• 6:21
  type of critical is have a way of catering to the UTC committee
• 6:26
  in Europe in general wanted the words, but we know there's a
• 6:29
  market for everybody, but we knew the American macro very
• 6:31
  saturated, which was the issue. Reason why I wanted to do this
• 6:34
  for Europe, because from Europe couldn't get businesses or
• 6:38
  brands to work with her from the states, maybe due to shipping
• 6:40
  the product. It was a software product.
• 6:42
  It made sense you could go to the App Store and you couldn't
• 6:44
  get it done, but it was a physical product that didn't
• 6:46
  ship to you that was a problem and they probably didn't want to
• 6:48
  work with logistic issues outside the United States.
• 6:51
  So it made sense that they, they had their own committee who are
• 6:55
  trying to have one committee. Then before that there was buzz
• 6:59
  about TikTok shop, right? But TikTok shop was in the UK,
• 7:02
  which angered us more because Ireland seemed to be the one to
• 7:06
  get lost of everything. And I was like, no, that doesn't
• 7:09
  make sense to me, right? The Irish economy is growing.
• 7:11
  We could tap into that as well. And from there tap into Europe.
• 7:14
  Yes, Ireland, they do care about businesses as well.
• 7:16
  So we try to go through that, that, that route.
• 7:19
  Obviously we're bootstrapping. There was no money on board, so
• 7:22
  we had to find a way to make things work without designer.
• 7:26
  So holistically, the aim of Creator was to get a, a, an
• 7:30
  application that caters to a community for UGC creators.
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  I kind of want to mirror everything LinkedIn does because
• 7:38
  you can connect to professionals, you can find
• 7:41
  jobs, you can get business opportunities, you can get
• 7:44
  referrals and everything else. So what better way to mirror
• 7:46
  than mirror something that already works and try and put
• 7:49
  that in a niche that's UGC. So from there had a design I
• 7:55
  wanted to mirror the entire life cycle of UGC, right.
• 7:58
  We all know the minimum of our products need maybe 1 features
• 8:01
  to get it done. But this was not just as an
• 8:05
  industry that is starting. So the industry that's already
• 8:08
  there, we've seen other products that are not finding exactly
• 8:12
  what Yeah and creator could be. So it wasn't a situation where
• 8:16
  the MVP was going to be small, which way I didn't want to call
• 8:19
  it an MVP, but it's still your first, your first situation,
• 8:22
  your version 1. So it is what it is, regardless
• 8:25
  of how many features we had. Now, the features we had, those
• 8:28
  people were telling me that they were too much.
• 8:30
  Yeah, but the features were very important to the entire user
• 8:34
  life cycle. They couldn't be disconnected.
• 8:37
  They couldn't be a situation where you wanted a contract part
• 8:40
  and not have an invoice part. Now an invoice part comes later.
• 8:43
  That couldn't work The the project was quite interesting
• 8:46
  because the entire life cycle had to be built in one which was
• 8:50
  the MVP. So because of that it was loads
• 8:53
  of features and loads of people telling me including this is too
• 8:55
  much. If I understand your problem
• 8:57
  correctly, which is the entire UGC life cycle, then all of this
• 9:00
  needs to be there not in the most the greatest way.
• 9:03
  It is of time, maternal functionality at the very core.
• 9:07
  That is what creator can be and which way from there.
• 9:09
  So I sat down with Ubukala and told me she she create.
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  She explained the UGC life cycle from beginning to the end.
• 9:15
  End. What step do you need to take?
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  What Who does this? When does the creator do
• 9:20
  something? When does the business do
• 9:21
  something? When are the the content
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  exchange As a creator they are trying to solve things for the
• 9:27
  creator point of view. You don't you want the fact that
• 9:30
  we can put that one in escrow and you want creators to see
• 9:33
  that money in their wallet even if you can't access it, at least
• 9:36
  to know that they will get paid and you want a situation where
• 9:38
  they can get paid quickly. You don't want a situation where
• 9:41
  the fees are too much. You want businesses to be happy
• 9:44
  way, instead of providing up and down, finding agencies and
• 9:47
  finding different people to get them talent, you can just walk
• 9:50
  into creator hub. You can put a job out there and
• 9:53
  let people know they can apply. We try to make that better
• 9:57
  because you don't want it to be a proper job interview, right?
• 10:00
  So put a video resume, talk about yourself and why you think
• 10:03
  you're the best person for the job and put your portfolio out
• 10:06
  there. And again, you try to convince
• 10:08
  people why you think you're a best fit because it's both ways,
• 10:11
  right? So situations like that, we're
• 10:14
  trying to look out, look out for how to solve the problem for
• 10:16
  both businesses and for both creators.
• 10:19
  So I think that is the main point of what I jumped into
• 10:23
  Creator Hub. Well, interesting.
• 10:25
  So what I love very much about Creator Hub and of course the
• 10:29
  expose that you've given us is the position and you're
• 10:33
  different from the competitors. You actually incorporate the
• 10:37
  whole life cycle of fugacy into your platform, right?
• 10:43
  But you would agree with me that it is very difficult when I say
• 10:48
  balancing trust and efficiency in business, right?
• 10:52
  Because in order to achieve trust, sometimes you need to
• 10:57
  have certain bureaucratic processes, right?
• 11:00
  So like how are you guys going to balance efficiency and trust,
• 11:07
  building trust with this platform?
• 11:09
  And that's a very good question. It's very, I'm happy you use
• 11:11
  word trust. I have six years of background
• 11:15
  in Amazon and the first leadership principle that you
• 11:18
  learn is customer trust. For example, when I have to work
• 11:22
  as a customer support and cloud engineer, when the customer
• 11:25
  comes to you with their problem, it's maybe it's a issue of their
• 11:29
  production servers are down and they're losing money.
• 11:31
  That kind of situation you your your your aim of being efficient
• 11:35
  can lead to trust. For example, you can calm them
• 11:38
  down. You can get on it if it was a
• 11:40
  chat, you can get on the call quickly to more efficient and
• 11:43
  get on the screen share. You can do things within how you
• 11:48
  work your ways of working to make sure that your efficient
• 11:52
  and solve their issues, which brings trust.
• 11:54
  For example, you could say, hey, I'm going to take a look at
• 11:56
  this. Give me a SEC.
• 11:58
  I'll come back to you and not just run and not come back.
• 12:01
  Or you can say you're going to follow up and you do follow up,
• 12:05
  you don't just discard. So you're aware of working,
• 12:09
  which brings efficiency. We lead to trust to mirror that
• 12:12
  to Creator Hub. The aim is to make sure that I'm
• 12:15
  a soccer for details, very detailed oriented.
• 12:17
  I want this to work a certain way.
• 12:19
  Obviously, I'm always ready to pivot when I think it's time to
• 12:22
  pivot. The aim for efficiency and trust
• 12:24
  for Creator Hub is 2 things, right?
• 12:27
  Or two ways from both the creators and both the
• 12:29
  businesses. Once you have the escrow payment
• 12:31
  for me, which one? The biggest way of trust is to
• 12:34
  say, hey, we are going to mediators between both, bridge
• 12:37
  the gap between both creators and both businesses.
• 12:39
  Hey business, you can pay us the money then to pay the creator
• 12:42
  the money, right? Once you can agree there's
• 12:45
  quality of work both ways, you can release that money and goes
• 12:48
  to them. And if there's an issue, we can
• 12:50
  arbitrate on your behalf. And arbitration can be a
• 12:53
  situation where the brands, maybe the creator didn't meet
• 12:57
  the deadlines on time and the brand pushed the deadlines
• 13:00
  forward and they give the creator time to create the
• 13:03
  content or asking for too many iterations and taking advantage.
• 13:07
  So solving that problem brings of it in an efficient way can
• 13:11
  lead to trust on that situation of balancing efficiency and
• 13:14
  trusting greater. Obviously situation where we've
• 13:17
  introduced collaboration at every point in the in the UGC
• 13:21
  life cycle, there is a place where a chat system that for
• 13:25
  example, is when you've been offered a job by business, you
• 13:28
  can say, hey, this doesn't work for me, how can we do that?
• 13:32
  Instead of having to find ways of reaching out to them,
• 13:35
  emailing, you can use that chat system and send it to them.
• 13:37
  That brings collaboration, that being efficiency that leads to
• 13:40
  trust. You can have that aspect in the
• 13:42
  offer page and have that aspect also in the contract page, which
• 13:46
  are very important, right? You also we have the ability to
• 13:49
  have a calendar management system that can probably be
• 13:52
  available through the entire life cycle of that job in
• 13:55
  Creator Hub where you can schedule a meeting with the
• 13:57
  business as well to get clarity. All of these simple features
• 14:01
  that lead to efficiency of getting the job done between
• 14:04
  both parties definitely can lead to trust.
• 14:06
  It's not even the situation of the aim of trust.
• 14:08
  And Creator Hub is not for us as founders, but for the system
• 14:12
  itself. People trust in the system to do
• 14:15
  the work efficiently for both between the brands and the
• 14:18
  creators without us having to interfere.
• 14:22
  So the system of Creator Hub is built on trust and hopefully,
• 14:25
  hopefully the features that are efficient enough can lead to the
• 14:29
  trust that we're. Talking about but interesting
• 14:31
  stuff, you know, there was a millionaire on this podcast that
• 14:35
  told me something. He says the defence between
• 14:38
  successful people and not so successful people is the the
• 14:42
  time between idea and execution. And when I look into my screen,
• 14:47
  I see Hollywood colour as the idea.
• 14:49
  I see you as the executor. So how are you guys able to
• 14:53
  balance that time span between idea and execution And yeah,
• 14:58
  definitely there I want. To take this one.
• 15:00
  There will be clashes between idea and execution.
• 15:03
  You got that right. I think I want to take this one
• 15:05
  because it's something to today we're currently struggling with.
• 15:10
  I'm a passionate, very creative person.
• 15:12
  So I see things from the creative side and it sees things
• 15:15
  from the, you know, business logical side.
• 15:18
  So when I'm like, oh babe, OK, for example, the landing page or
• 15:21
  let's change this. Let's change that.
• 15:23
  You'll be like, did the landing page for now, functionality,
• 15:26
  functionality. Let's focus on the web app.
• 15:28
  OK, what are the bugs? What do we need to fix?
• 15:31
  It's true because I'm so good shot.
• 15:35
  I'm not saying so I take information from so many places,
• 15:39
  right? I'm taking information from Y
• 15:40
  Combinator, from YC, from NYC founders, my I call you my
• 15:45
  school of Instagram with my Instagram page of just loads of
• 15:48
  businesses and general page. And at the very beginning it's
• 15:52
  about getting your product added to solve the issue, right.
• 15:54
  But at the very beginning, I will, I will admit to Bukola
• 15:57
  that I was very let's let's get the court in which is important
• 16:01
  as well. But because this is a creative
• 16:03
  space as well, want to be careful.
• 16:05
  I understand, understand that that now that you you need to do
• 16:09
  certain things in in this in the landing page, for example, to
• 16:13
  each to show your story, because you are a creative space.
• 16:16
  You don't want your landing page to be so serious that it doesn't
• 16:19
  reflect exactly who you are. So I I understand that.
• 16:23
  Yeah, go ahead. So, so back to idea, but let's
• 16:26
  give it back to the idea. So like what are the clashes
• 16:30
  between idea and execution? I think there's so many, I would
• 16:33
  say because I'm always thinking about the customers.
• 16:36
  I'm very, I'm very customer oriented, very I'm thinking
• 16:39
  about the problem and the solution we're doing to solve
• 16:42
  the specific problem, right. Most of the times I try to avoid
• 16:45
  distractions where we need to do that.
• 16:47
  I'm like, how does it help the customer?
• 16:49
  Have the customer actually asked for that?
• 16:51
  You do not want to build something or keep a feature that
• 16:54
  doesn't help them and becomes useless.
• 16:56
  Time, money and resources. I would say bookie, the core
• 17:00
  obviously issue and problem that Kritov is trying to solve for
• 17:03
  some bookies problem, But I would kind of say I'm the ideal
• 17:05
  person because at a random time at night, I ask random questions
• 17:09
  around 2:00 AM, three AM, Hey, what do you think about this?
• 17:12
  What I think about that? This will help this.
• 17:14
  Is constantly thinking of new ideas there's new ways we can
• 17:18
  solve the problem and I keep telling him you know well so
• 17:21
  husband and wife like so this time frame, you know, I want to
• 17:25
  set boundaries let's not talk business let's just be husband
• 17:27
  and wife. But then he'll be like no no,
• 17:29
  no, we're building our face baby.
• 17:31
  It has to be like this, you know, we have to talk about it
• 17:34
  all the time. And I'm like.
• 17:37
  OK, no, I agree because I still maintain that now because it's a
• 17:42
  startup again, like I said, I've been certain myself in that
• 17:45
  startup consumer information to understand what what this
• 17:49
  entails and I tried to put myself, I tried to leave it.
• 17:52
  I can't remember his name. The former CEO of White
• 17:56
  Combinator that created Twitch, that sold it.
• 17:59
  He will always say a startup is a situation where you quit a job
• 18:02
  for one year, You, you eat ramen for one year and you stay in
• 18:07
  one. You, you kill yourself
• 18:09
  basically, right? You deny yourself.
• 18:11
  And if you are really serious by your startup, you have to do
• 18:13
  that because you have to devote your all into that to make that
• 18:17
  happen. That's kind of what I'm
• 18:18
  thinking. Of course, I'm thinking of the
• 18:20
  problem, right? And and because like I said, the
• 18:22
  problem, one of the problem we're trying to solve is the
• 18:24
  decentralisation of UGC in general.
• 18:26
  Yes, we still agree that we platform like Twitter and or X
• 18:29
  where a lot of creators will go to find jobs or people take
• 18:32
  advantage to find people, which is disjointed.
• 18:35
  And it asks me because I'm like, how can we find a way to get
• 18:38
  these people to create a hub where this way they're
• 18:41
  communicating, they can communicate on our feeds page,
• 18:44
  they can meet people who are clearly UGC creators from
• 18:48
  different parts of the world, right?
• 18:50
  That can solve their problems, get the businesses there as
• 18:53
  well, have a pick with, based on the advanced features and
• 18:56
  philtres. We have to pick creators from
• 18:58
  different countries and different skill sets and
• 19:01
  different experiences and different niches, right, to get
• 19:04
  your job done. So I'm always constantly
• 19:06
  thinking about that. I'm thinking about next step or
• 19:08
  how can we introduce our tenures to help maybe businesses get
• 19:12
  more, get their jobs or get more talent for their jobs quickly or
• 19:16
  in a quick, quick and efficient manner.
• 19:18
  How can we make sure that we give creators the best chance of
• 19:21
  being able to pitch to businesses and get jobs?
• 19:23
  Because most of these creators, they do this full time and which
• 19:27
  means they live on this. So we need to put our best foot
• 19:29
  forward to make sure the platform is good enough to give
• 19:32
  them the ability to be creative. Because Bucola does TikTok shop
• 19:36
  as well and I've seen her do video and it's actually quite
• 19:39
  cool, right? It's not maybe sometimes into
• 19:41
  voice something I understand right And I'm based on that I
• 19:45
  can understand which is coming from in terms of when she has
• 19:48
  different ideas on how to take those ideas and use them from
• 19:51
  creator. Hope I don't know if that helps
• 19:53
  as a big struggle we still have today.
• 19:55
  Let me also add this. That that I totally understand.
• 19:59
  In terms of ideas, a very good example is when we're building
• 20:03
  Creator, I wanted it to be 4 and I wanted it to be you know and
• 20:07
  have and everything you know, something you can just pick your
• 20:10
  phone like. Maybe an Instagram or something.
• 20:12
  It was like, no, this is a SAS product, this has to be
• 20:17
  structured. I was like, babe, you're
• 20:18
  creating a boring product. I remember that like, it's
• 20:22
  boring, it needs to be fun. It's like, and now I actually
• 20:29
  love products because it does solve the problem and it kind of
• 20:34
  bridges the gap and kind of centralises the old UGC cycle
• 20:38
  and it makes it so fun because at the end of the day, my
• 20:41
  branding came into play. So that is like the fun bit of
• 20:44
  it. And then kind of we kind of, you
• 20:46
  know, complement each other in the processes as well.
• 20:49
  Yeah, yeah, I agree with that. It used to new processes.
• 20:52
  It was successful. It's just this stuff, but
• 20:55
  sometimes I find myself conflicted, like feeling like,
• 20:59
  oh, maybe I'm like a hybrid of the tool of you because I'm a
• 21:01
  content creator. However, like I have a corporate
• 21:05
  background, I have a technical background, finance tech and
• 21:09
  like meeting a person like Olu book colour, like she, she had
• 21:13
  to start pushing the creative side of me more like, for
• 21:17
  example, like this geographic is rubbish.
• 21:19
  What makes it interesting is, you know, somebody telling you
• 21:23
  very calmly, but in my head I'm like, oh, do you think about the
• 21:28
  structure of the content? Do you think about the best?
• 21:30
  I'm more concerned about the message than the the cover,
• 21:34
  right, because you know, for a person who would I say ease more
• 21:39
  premium to structure the feel like, OK, ensure that the core
• 21:43
  is actually functional. Get it, Because when you
• 21:46
  actually place premium on function, you can actually
• 21:50
  change the aesthetics later. But if the core function is
• 21:53
  actually compromised, it's just like what the Bible says.
• 21:56
  If the foundation to destroy what kind of righteous do over
• 21:59
  time these actually discovered that you need to balance
• 22:02
  actually need to balance both both worlds, right.
• 22:06
  But I'll put the two of you on the spot right now.
• 22:09
  And of course I know that you guys are very busy.
• 22:12
  I will need to go pretty soon, right.
• 22:14
  So we have business and creators that is brands and creators and
• 22:19
  that is what you guys do right. So I'll let Buki take the part
• 22:26
  of convincing the creators and I'll let Prince will take the
• 22:30
  part of convincing the brand. So if you had just 120 seconds
• 22:36
  to give a teach right now to the people listening to this podcast
• 22:40
  today, right, Bookie, what are you going to tell the creators,
• 22:44
  right, To convince them to use Creator Hub?
• 22:47
  Why Creator Hub? Why are you different from the
• 22:50
  others? All right.
• 22:51
  So talking from a creator perspective, because I myself,
• 22:54
  I'm a creator to this date, I didn't, you know, give up on
• 22:57
  being a creator. I would say this, it really
• 23:00
  helps you streamline the process.
• 23:02
  It makes it easy for negotiations because we have a
• 23:05
  negotiation chat box and it makes it easy for you to live
• 23:09
  your life. Creator Hub is an only one
• 23:11
  marketplace platforms that caters to the entire life cycle
• 23:17
  of AEGC project. So we're talking from discovery,
• 23:20
  the brands discovering you. We're talking delivering the
• 23:24
  content, negotiation tracks, voicing literally everything.
• 23:28
  You don't need like 7 apps to use Create Hub.
• 23:31
  All you need to start one app, Create Hub, that one web app,
• 23:34
  that one page that was software and your life is easier.
• 23:38
  And think of when all those admin is gone, all that time
• 23:42
  that is left, how you can use it to get more jobs, make more
• 23:46
  videos and even go ahead and technics your income well.
• 23:50
  Thank you very much. And now, now I feel, I feel
• 23:52
  convinced as a creator, but as a business.
• 23:55
  Time starts now. Why should I?
• 23:58
  You use Creator Hub and probably there might be investors, you
• 24:02
  know, watching these. So, so why, why should why
• 24:06
  should, why should you know the investors invest in Creator Hub
• 24:09
  as well. Maybe you chip that in?
• 24:11
  Yeah, big, big question though. Hopefully I can talk about,
• 24:14
  Bucola said. If you have, if you don't have
• 24:16
  the skill sets right and you want to advertise right,
• 24:19
  distribution is very important. We are actually trying to
• 24:22
  distribute for Creator Hub distribution and marketing.
• 24:25
  If you do not have the skill set and you have social media pages
• 24:28
  and you want to get your brand out there to millions of people,
• 24:31
  you need the best people who can embody your brand and put your
• 24:35
  message out there. That's what creator will do for
• 24:37
  you as a bra, as a business. If you want a situation where
• 24:40
  you don't have to deal with agencies, I'll deal with so many
• 24:42
  people. I'm not comfort agencies.
• 24:44
  But you want just a 11 shop place, right?
• 24:47
  You can find creators for different countries, different
• 24:50
  situations. You can negotiate where you your
• 24:52
  rates, what you want and you can pay them off and you can get
• 24:55
  your content and you can put that on your platforms.
• 24:57
  From an investor point of view, creator market is I think the
• 25:00
  last I check is more than 10 billion markets and still
• 25:04
  growing and way different aspect of of being a creator is coming
• 25:07
  up. We want AI ads as well coming up
• 25:09
  as well. Regardless of technology used to
• 25:11
  be a creator, you need a place to source for these creators and
• 25:14
  that is one of the values that's creator room for you when you do
• 25:17
  invest in creator. Fantastic.
• 25:19
  I think at this point I'm actually convinced already.
• 25:22
  So before I let you guys go, I'm going to put you through the
• 25:26
  Pacific Ring of Fire. That is the quick fire round
• 25:29
  section. So very, very big thank you to
• 25:32
  both of you. I always say this, that when a
• 25:35
  person shares their time with you, they share their life with
• 25:36
  you. Because the SI unit for
• 25:38
  measuring life is time and of course, brutal to you guys for
• 25:41
  creating an amazing, amazing product.
• 25:43
  I can very much relate to it. Being a content creator, you are
• 25:46
  making life easier for millions of people across the world.
• 25:50
  So those to you. So Are you ready to rumble?
• 25:55
  So I'm number one question, who's going to take this?
• 25:57
  OK anybody can take it #1 What is 1 mistake you would avoid E
• 26:02
  founding creator hub again. I will try and get my customers
• 26:05
  very early, get that wait list, that waiting list, we did that
• 26:09
  as well, but we didn't do it that efficiently.
• 26:12
  So get that waiting list from both businesses and both both
• 26:14
  creators. Start shouting to the rooftop
• 26:17
  about your project and the problem itself is very
• 26:18
  important, but does. Bookie have something to say to
• 26:21
  that question because I thought, I thought principal would say
• 26:25
  the mistake you'd avoid is arguing with Bookie too much on
• 26:27
  the creative process. No, it's.
• 26:29
  Good. You know, it's, it's yes,
• 26:32
  frustrating, right? But if you don't have someone
• 26:36
  who can bring you down to earth, I'm a big dreamer, I can dream.
• 26:39
  If you don't have someone who can bring you down to earth and
• 26:41
  challenge you, then you will not improve.
• 26:43
  Actually, let me just quickly add to that.
• 26:45
  The thing is the way Prince and I argue, it kind of helps
• 26:49
  because we find out, OK? It's kind of like proof testing.
• 26:53
  Creator hope you challenge me and give me this question and
• 26:57
  giving this issue and I'll challenge you back.
• 27:00
  And then, you know, we rub off and learn from our experiences.
• 27:03
  In that moment. It might be like, why in the
• 27:05
  heat of the argument? But later we go back and we
• 27:08
  think it true. And then you come to me and I'm
• 27:10
  like, oh, you were right too. I shouldn't have done this.
• 27:12
  And I'll be like, I hardly do though.
• 27:15
  But in my mind I'll be like, oh, freezes, right?
• 27:19
  But I hardly do it physically. Oh yeah.
• 27:21
  I know I'm right too. Working on that.
• 27:24
  Whoa #2 question is what is 1 metric that you now obsessed
• 27:28
  over? I think Princeville is the best
• 27:31
  person for this question. This song is actually better
• 27:33
  then. So, okay, let me see.
• 27:36
  Okay, So what is 1 metric that you obsess?
• 27:40
  Over that's a good question because when you process of
• 27:43
  distribution and marketing after it, you said one bar, can I give
• 27:47
  you 2? I think the first one is
• 27:48
  obviously trying to get people to use Creator Hub.
• 27:51
  That's so getting users which are both businesses and both
• 27:54
  creators to use Creator Hub. That's my #1 metrics to get
• 27:57
  their feedback to see, hey, does this actually proper solve your
• 28:00
  problem and what what is not working?
• 28:02
  I love that word what isn't working?
• 28:04
  Wouldn't you like I don't want you to feel my good and telling
• 28:06
  this is good. I want you to tell me what's not
• 28:08
  working. First metric is obviously
• 28:09
  getting people in to test it. Sub of that metric is what you
• 28:15
  like what you don't like to validate to move forward.
• 28:17
  And I think the third part sub of that metric is are the
• 28:22
  features breaking? Are they helpful to you?
• 28:25
  Are the the aim of how we've done things right?
• 28:29
  Does that work for you all? Would you like to see things in
• 28:31
  a different way and for us to implement?
• 28:33
  That So what is 1 task that you would say you delegated too late
• 28:38
  in terms of operations? That's a good question.
• 28:41
  I'll say hiring the right person to do the job, yes, you might
• 28:44
  have the skill set to do it for this, only somebody better than
• 28:47
  you. So if you feel you need to go
• 28:49
  hire the person to do that skill set right, do that for you, I
• 28:53
  would say go delegate quickly and do that because it frees
• 28:56
  your time down struggling to implement it.
• 28:59
  Get an expert to do it for you. You can get a UGC creator to do
• 29:02
  it for you to create a hub, right?
• 29:04
  So you're struggling to do the content yourself, and you can
• 29:07
  have time to focus on other things as well.
• 29:09
  I think the next question will be for bookie What is 1 belief
• 29:13
  about the creator economy that you consider to be untrue?
• 29:17
  The popular belief about the Creator I.
• 29:19
  Think the point but still the popular belief is a lot of
• 29:22
  people think what we're doing is a joke.
• 29:24
  A lot of people don't think this is a source of living.
• 29:27
  I have creators that you know they've told me you know not
• 29:31
  directly what three life platform that someone called
• 29:34
  them out. I was like, go get a job.
• 29:36
  But then what she did was screenshot that Annie's.
• 29:39
  I sent it to the person. So that's literally the belief.
• 29:43
  They think it's not a job. And it was a huge number.
• 29:47
  It wasn't a small number. Creators are making more than
• 29:49
  us, I. Think my final question is in
• 29:53
  one word, one word and that's what both of you, what do you
• 29:56
  describe the future of Creator Hub as in one word?
• 30:00
  Mind blowing good. Queens will always be the Oliver
• 30:04
  Twist. He he chose a compound word,
• 30:06
  mind and blowing. But it's fine.
• 30:08
  It's fine. Thank you very much, love and
• 30:10
  respect to you guys. And of course, I'll catch you
• 30:13
  guys. We'll catch you guys soon.
• 30:15
  And of course, to the audience, always go for something in your
• 30:17
  lives and see if the leaves try to thrive.
• 30:20
  And of course, go achieve. God bless guys.