MBS120 - Andy Rice, Head And Shoulders Above The Rest

Matt Brown Show - Conversations That Power The Business World. · Oct 5, 2018 · 54m

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Branding. A brand is no longer what we tell the consumer it is, but it is what consumers tell each other it is. But to build a brand today is harder than you think. In the face of information overload and a hyper competitive attention economy how do you get to grips with building your brand and reputation as an entrepreneur? To get the answer I reached out to arguably one of the best branding consultants in the world, Andy Rice. Andy himself is a huge personal brand and over the past three decades has consulted to every major brand in Africa, has been a judge at the…