Why Your Ads Aren’t the Problem - Your Follow-Up Is
What if your marketing problem isn’t your ad creative but the expectations you’ve attached to it? In this episode of Made Locally, host Rajul Jaswa sits down with Lauren Petrullo, Founder and CMO of Mongoose Media, to break down how local businesses can build scalable marketing systems without falling into the trap of expecting immediate ROI from every campaign.
Lauren explains why most businesses rush into lead generation before building any brand awareness, and why small-budget reach campaigns often outperform aggressive sales-focused ads in the early stages. She shares her philosophy that…
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