Special Series: Focus. Build. Win. with James Derby, EVP, Merchant Facing Product at Payroc | Episode 441
In the second episode in our three part series titled: Focus. Build. Win, I sit down with James Derby, EVP of Merchant Facing Product at Payroc, to unpack how a core product strategy transformed scattered tools into a focused growth engine for partners and merchants. Instead of mastering dozens of third‑party options, the team picked a few products to go deep on, built vertical features that matter, and tightened the feedback loop from sales floor to roadmap.
James walks through Roc Terminal+ for broad processing needs, Roc Giving for nonprofits, and Roc Services for field service teams…
The skinny
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