NRF 2023 Bill Swift, CEO of Brierley, the company that created the loyalty industry and is now transforming loyalty
Bill Swift, CEO of Brierley, the company that created the loyalty industry and is now transforming loyalty for the future with next-generation technology and top-notch consulting expertise that cannot be rivaled. Brierley was founded by the godfather of loyalty programs Hal Brierley (who is widely credited with pioneering programs, having served as the only outside advisor for American Airlines AAdvantage).
The business impact of loyalty is significant as loyalty leaders grow revenues about 2.5x faster than others in their industries (HBR). However, managing customer relationships continues…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.