Thom Norman: How $23 a Month Could Dismantle Factory Farming
"Because we're kind of lowering the stakes. We're saying it's okay to admit to yourself that you care about factory farming and you care about animals because we're not going to try and trick you into going vegan or whatever. And so it allows them to engage with the issue, maybe for the first time in a really serious way.
I think what we want to do is, just try and make it easier for more people to really engage with their values, and be an invitation to people to say, I know you care about this. I know when you see factory farming on you know, those annoying ads on your Instagram that show…
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