Latest / Optometrists Building Empires
Getting Out of Your Own Way: How Dr. Nick Lillie Doubled His Practice
Dr. Nick Lillie cold-started Family Vision Optical in Allendale, Michigan right out of school in 2011. For years everything ran through him, until he faced the truth that changed everything: he was the bottleneck. In this episode, Nick and Ankit dig into the identity shift from doctor-who-does-everything to CEO, the no-paycheck weeks behind the growth story, hiring on core values, and the weekly operating rhythm that more than doubled his revenue.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.