Just The Gist of... De Beers and the Diamond Marketing Scam
Why is a diamond supposed to cost you two months' salary? Why is it THE rock we’re supposed to propose with? Turns out none of it is real. Diamonds aren't rare and they're almost definitely not worth what you paid. All of that was made up by an advertising agency paid by De Beers - the world’s biggest diamond company. Because De Beers knew if people found out that diamonds weren’t actually rare or special, they’d stop buying them.
This is Just The Gist of what was arguably one of the best marketing campaigns in history (and the reason that diamond ring on your finger isn’t nearly as valuable…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.