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MBS152 - Andy Golding & Brad Shorkend (We Are Still Human)
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Culture. Culture eats strategy for breakfast. Every single time. You see while a product can be copied your business's culture cannot - so culture is arguably the single most important thing you can build that will differentiate your business in the markets that you play in. But building a world class culture is not an easy thing to do. In this episode I chat to Brad Shorkend and Andy Golding, authors of “We are Still Human [and work shouldn’t suck]” about the importance of culture and how we can build relevant businesses, exceptional work experiences for human beings in a…
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