Latest / Wedding Pros who are ready to grow - with Becca Pountney / Do you have a leaky sales funnel? This episode WILL help you make more sales in your wedding business!
Transcript
- 0:00In today's episode, I'm going to be asking you one simple question.
- 0:03Do you have a leaky sales funnel?
- 0:06Whenever I work one-to-one with people, this is the first question
- 0:09that we have to discover the answer to.
- 0:11So I can work out where the problem is in your business and how we
- 0:14can move your business forward.
- 0:17I'm Becca Pountney, wedding business marketing expert, speaker, and blogger.
- 0:21And you're listening to the wedding pros who are ready to grow.
- 0:24I'm here to share with you actionable tips, strategies, and real life
- 0:28examples to help you take your wedding business to the next level.
- 0:31If you are an ambitious wedding business owner that wants to take your passion
- 0:35and use it to build a profitable, sustainable business, doing what you
- 0:39love, then you're in the right place.
- 0:41Let's get going with today's episode.
- 0:44As we start today's episode.
- 0:45I want you to stop for a moment and think right now, where do you think you need
- 0:50the most help in your wedding business?
- 0:52Perhaps you might want to take a moment and pause the podcast so you
- 0:55can have a little think about this question and even write down some notes.
- 0:59Whether it's your initial marketing and inquiries all the way through
- 1:03to your making your sales.
- 1:04I'm going to be walking you through today, a typical sales funnel journey, and I'm
- 1:08going to be helping you to discover where that leak might be in your sales funnel.
- 1:12And most importantly, what you can do about.
- 1:16If you're currently unfamiliar with the term sales funnel, don't panic,
- 1:20essentially a sales funnel is the journey your potential customer goes on from
- 1:24discovering you exist in the first place, right through to contacting you and
- 1:28hopefully going on to book your services.
- 1:31The theory is in a sales funnel that you will lose people as they go through it.
- 1:35So you will always have less people coming out of the bottom, then go in at the top.
- 1:40If you want to understand this visually I've put together a resource
- 1:43for you to take a look at, just head to wedpropodcast.com that's
- 1:47wedpropodcast.com to download it now.
- 1:50And you can see all of this visually, or just go to the link in my show notes.
- 1:55As you go through a sales funnel, you will always lose people, but we
- 1:59want to discover today if there's a gaping hole in your current process.
- 2:03And if there is, we want to identify it so we can stop people leaking
- 2:07out that hole, quite so frequently.
- 2:10So we're going to get started right at the top of the sales funnel.
- 2:13Stage one is people just knowing you exist.
- 2:18Quite often when I work with people one to one, or when they join my
- 2:21membership, the first thing they say is, I know I'm really good at what I
- 2:25do, but nobody seems to know I exist.
- 2:28If that's you today, then that's a problem with the top of your sales funnel.
- 2:33If people don't know you exist, it means there's a problem with your marketing.
- 2:37Perhaps you're not being visible enough, perhaps you're not getting
- 2:40in front of the right people.
- 2:42So if you're not being known and no one knows you exist, then the first
- 2:46thing you need to do is think about what action you can take to get
- 2:50yourself in front of the right people.
- 2:52This may mean that you need to show up more on social media.
- 2:55Perhaps you need to make more connections with other people in the wedding industry.
- 2:59Maybe you need to get yourself in front of some venues.
- 3:02So they start promoting you to their couples.
- 3:04It may be, you just need to get out of your own head and
- 3:08realize you have to be proactive.
- 3:10Action.
- 3:11If people aren't noticing your business is because they don't know you exist.
- 3:15So you need to get yourself out of that hole.
- 3:18Stop waiting for people to come and find you and start going
- 3:21and proactively putting yourself in front of the right people.
- 3:25Perhaps write a blog post for me, for vicinity weddings, perhaps you
- 3:28could try and get shared on some of the bigger Instagram accounts.
- 3:31There's so many ways you can get yourself in front of the right people, but if
- 3:36people don't know you exist, then you need some help with your marketing.
- 3:40If you're currently getting quite a lot of people finding you, knowing you exist
- 3:43and finding you on your social media, then perhaps this isn't where the hole
- 3:47in your sales funnel comes, perhaps is a little bit later down the process.
- 3:51So what's the next stage?
- 3:53Well, once people find us and know we exist, then the next
- 3:56thing we need them to do.
- 3:57Actually reach out to us and tell us that they're interested in booking us
- 4:02is all very well having lots and lots of social media followers, or lots
- 4:05of people knowing about our business.
- 4:07But if no one actually inquires, we're never going to make a sale.
- 4:11Now there's a couple of reasons why you might not be getting
- 4:13the inquiries that you deserve.
- 4:16The first reason may be that you need to take a look at your branding
- 4:19or your marketing messaging.
- 4:22Is it clear what you offer?
- 4:24Is it clear what you do?
- 4:26Can people tell from looking at your social media profile, who you
- 4:29serve and why they should book you?
- 4:32Are you clear on who your ideal client is?
- 4:34Or are you just trying to be a Jack of all trades and service?
- 4:37Everyone, if you don't get your marketing message and your branding, right.
- 4:42It's really hard to convert people to, from knowing that you
- 4:45exist to actually reaching out.
- 4:47People need to be excited when they see your product, people need to be
- 4:51wanting to reach out to you because they definitely want you to be their
- 4:54wedding photographer, their florist.
- 4:56Perhaps they can see some beautiful images of cakes on your profile, and
- 4:59they want you to make that cake for them.
- 5:02If you're getting people, knowing that you exist, but they're not reaching
- 5:05out and inquiring with you, then maybe you need to take a little bit of a
- 5:08look at your marketing messaging.
- 5:11Now it's really hard to do this for ourselves because
- 5:13we're always in our business.
- 5:15So we know the business like the back of your hand.
- 5:18However, if you really want to understand how this looks to someone
- 5:21else, you need to get someone else to have a look at your business.
- 5:25Now, sometimes I run marketing mastermind days.
- 5:28Things that we do as part of that day is look at each other's
- 5:31businesses to see what it looks like from an outside perspective.
- 5:34And to see if we can understand what it is that they do, the kind
- 5:38of price point they are, the kind of customer they're trying to reach.
- 5:41And it's a really interesting exercise because quite often, when someone else
- 5:45looks at your account, they notice things that you may be don't notice.
- 5:49So you need to find someone else, ideally, someone who would fit into
- 5:52your ideal customer bracket and ask them to find out, to research you and
- 5:58to tell you what they think you do.
- 5:59Ideally a stranger, because if it's a friend, they'll only tell you nice thing.
- 6:03So maybe go into my free Facebook group, wedding pros, we're ready to grow and
- 6:07just ask people, is anyone happy to do an audit of my social media accounts?
- 6:11Is anyone happy to have a look at my website and see if they can work
- 6:13out what I do and who I'm servicing?
- 6:16If you can get your messaging and your branding, right?
- 6:19You're much more likely to convert someone who's just looking and lurking around your
- 6:23social accounts over to being some kind of inquiry or sending you a direct message.
- 6:30The second reason you might be stuck at this stage, isn't because your marketing
- 6:34or branding are wrong, but because you're forgetting to tell people what
- 6:38to do next, people are quite simple.
- 6:40Most of them will never have planned a wedding before.
- 6:43And it's actually a really complicated thing to do.
- 6:46Unlike us who are in our businesses all the time and know the wedding
- 6:48industry, like the back of our hand, these people have just got engaged and
- 6:52now have to plan a full scale event.
- 6:54So we need to lead them directly through the process and we need to
- 6:58regularly tell people what to do next.
- 7:01If you have an Instagram account, for example, full of absolutely stunning
- 7:05pictures of your work, but no information about how someone can actually book
- 7:10you, then they might not take that next.
- 7:13So you need to make sure that you're putting call to actions in your
- 7:16Instagram stories, call to actions in some of your Instagram posts, telling
- 7:21people what to do next, perhaps even put it in your Instagram bio.
- 7:25So things like DM me to find out my date availability, visit the link
- 7:30in my bio to find out my packages.
- 7:32Send me a message.
- 7:33If you're interested in, in booking a call, tell people what to do next.
- 7:38Now that call to action may be different for each and every one of you.
- 7:42You need to decide for yourselves what your personal sales journey is.
- 7:46Do you want the next step to be that they fill in a form on your website?
- 7:49Do you want the next step to be that they go to a Calendly link
- 7:52and book a direct call with you.
- 7:54You need to make that process as simple as possible for them.
- 7:57Don't give them 10 different options.
- 7:58Don't say, call me, email me.
- 8:00Direct message me.
- 8:01Go to my website, go to my packages because people will be so confused.
- 8:04They just won't do any of it.
- 8:06So decide what that next step is in your mind that you want them
- 8:09to take and then keep repeating it all the time on social media.
- 8:14Unlike us people don't look at our accounts every single day.
- 8:17So don't be afraid to repeat yourself and to keep saying, if you're
- 8:21interested, do X, Y, Z, drop me a DM fill in a form on our website.
- 8:26Check my calendar for availability book in a discovery call.
- 8:30Check out our packages.
- 8:32You can even say things like send me the word.
- 8:35Bride, send me the word wedding and I'll send you back a list of our
- 8:39packages, something like that to make it really obvious to people, how they
- 8:42can go ahead and get the next step.
- 8:45You need to be really approachable.
- 8:47You can even be even more proactive than this.
- 8:49Put things in your Instagram stories like polls say, are you interested in
- 8:53talking to me more about your wedding day?
- 8:56Yes.
- 8:56And oh yes.
- 8:57Always keep the answers positive.
- 8:59You don't want everyone clicking?
- 9:00No.
- 9:00And then anyone that responds to that poll, even if it's just one person,
- 9:04reach out to them with a personal message on direct messenger and find
- 9:08out what they want for their wedding day, you've got to be proactive.
- 9:11So if you feel that your marketing, your branding on point, but you're not getting
- 9:16those inquiries, take a look back through your recent emails, your recent social
- 9:20media posts and ask yourself, am I telling people exactly what they need to do next?
- 9:25And if not, why not?
- 9:27Perhaps that's what you need to do.
- 9:31Okay.
- 9:31Now we're going to move on to stage three of the sales funnel.
- 9:34So this is for you.
- 9:36If, for example, you're already getting lots of traction.
- 9:39People know you exist and you're getting lots of inquiries, but you're
- 9:43struggling to get those inquiries to do anything more, other than inquire.
- 9:47Perhaps they're ghosting you all the time.
- 9:49Perhaps they are inquiring and then you send them more
- 9:52information and they disappear.
- 9:54What do we need to do in this instance?
- 9:56Well, again, there's a couple of things for you to think.
- 10:00The first thing is once again, are you making that process
- 10:03as easy as possible for them?
- 10:05If they're inquiring with you about maybe booking a call or booking a meeting,
- 10:09and then you're having multiple messages back and forth, trying to find a date
- 10:12that works for you is really easy for someone to give up and not be bothered.
- 10:16This is why using some kind of tool like Calendly is so
- 10:19effective for your business.
- 10:21You can already put in the times you're available and then you can
- 10:24just send that one link off to a potential couple and they can book.
- 10:28In their own time.
- 10:30This is really, really effective.
- 10:32It stops you wasting lots of time going back and forth with these people.
- 10:36And it means they've got some autonomy and can choose when to do those meetings.
- 10:40Now do try and make sure you have a range of times available in your diary.
- 10:44Some people will be working all day in jobs and they won't be able
- 10:47to do meetings during the day.
- 10:48So.
- 10:49Evening's free, maybe some weekend times free so people can make a choice, but make
- 10:54that process as easy as possible for them.
- 10:56I'll link to Calendly in the link below, but there are other diary
- 11:00management apps that you can use to.
- 11:03The next thing to ask yourself is if people are ghosting you, why is that?
- 11:08Take a look at your last few messages?
- 11:11Are you just sending people loads and loads and loads of information,
- 11:14which is overwhelming for them?
- 11:15Or are you keeping it quite chatty and short.
- 11:19At one of my summits a couple of years ago, Alan Berg did an incredibly
- 11:22great session all about ghosting and how to reply to emails with short,
- 11:26conversational messages so that you don't overwhelm your couple.
- 11:30But so they always have a question to answer to come back.
- 11:34If you're in my members lounge, you can still access that training now.
- 11:37And if you're not in my members lounge, but you're interested in accessing that
- 11:40training, go to the link in the show notes and use the code podcast to get one month
- 11:45free in the members lounge that ghosting training is really, really helpful.
- 11:50And if this is something you're struggling with, where people are
- 11:52contacting you and the disappearing off the face of the earth, I urge you
- 11:56go and watch that training because it will totally revolutionize the
- 11:58way you contact an email, your.
- 12:02Make sure you're keeping your emails, light and friendly.
- 12:05Don't just send them loads.
- 12:06And loads of information it's far too overwhelming.
- 12:09Also, you don't really want to give them exact pricing.
- 12:12At this point.
- 12:13You don't want to be wasting your time on people that aren't actually interested.
- 12:17That's why having packages and things like that can be really helpful
- 12:20because it can give them an overview.
- 12:21An idea of your price range, but ideally you want to get
- 12:25them on to that next stage.
- 12:26You want to get them onto a discovery call.
- 12:28Into a meeting because that is ultimately where you're going
- 12:31to be able to sell to them.
- 12:34The third reason why you might be struggling to move people from this
- 12:37initial inquiry stage over to actually booking an appointment with you or
- 12:41making a booking is because you're attracting the wrong kind of people.
- 12:46If people are often saying to you that your pricing is too high, or
- 12:50once you give them the price, they drop off the face of the earth.
- 12:53Then again, you need to go back a stage and start looking at your marketing.
- 12:58Are you marketing to the wrong people?
- 13:00Are you marketing people that can't afford you?
- 13:03Are you being quite transparent about your pricing so that they know roughly your
- 13:08pricing and your packages before they even contact you because they can't afford you.
- 13:12They won't waste your time by contacting you in the first place.
- 13:15If this is you, if you're getting lots of inquiries through, but they're always
- 13:18the wrong kind of people with the wrong kinds of budgets, you've got to go back a
- 13:23stage and start looking at your marketing.
- 13:26Are you marketing at the price that you are selling at?
- 13:29Are you showing people ideas, products, pictures that are inspiring them?
- 13:34Are you showing that you're high-end are you showing that you work in
- 13:37these high end kind of venues?
- 13:39Are you showing that you are know what you're worth and you're confident in what.
- 13:43If you get that right, then you won't have these people contacting you, who
- 13:47can't actually afford to work with you or who are just time-wasters.
- 13:51So get your marketing, get your messaging and get your branding right.
- 13:54And make sure you're attracting the right kind of people.
- 13:57Once you're attracting the right kind of people, then make sure you're
- 14:00going back and forth with these chatty short emails as per Alan Berg's
- 14:04training, and then make sure you've got some kind of system in place.
- 14:08Calendly some kind of diary management system.
- 14:10So you can make that process to book a call as simple as possible.
- 14:14You want to get as many of those inquiries onto a call as quickly as
- 14:18possible because ultimately it's the call and the discovery call where
- 14:22you're going to work out if you're right for them, if they're right for you.
- 14:25And ultimately it will be where you make that.
- 14:29Okay, let's move on to the next part of the funnel.
- 14:32So we've made sure people know we exist.
- 14:35We've marketed to them and given them a call to action to
- 14:38reach out and inquire with us.
- 14:39We've turned that inquiry into a booking for cool or a meeting.
- 14:45And now it's time for us to actually hold the meeting and make the sale.
- 14:49Now, I know so many people that struggle with this part, they do
- 14:54the call, they get to the end of the call and then they say, get in touch.
- 14:58If you want to book me.
- 15:00And then they say to me, we just don't convert all the calls.
- 15:03You should be converting a high percentage of people that you get in front of.
- 15:07If you actually get to the point where someone is right in front of
- 15:10you, interested in your products and services interested in you, then you
- 15:14should have a really good conversion.
- 15:17Now the way you're going to get this conversion is by actually selling to them.
- 15:22If you don't pitch and try and close the sale on the call, and
- 15:26you leave it up to them to decide, chances are you're leaving in their
- 15:30hands and they might go elsewhere.
- 15:32So how are we going to deliver this presentation?
- 15:35How are we going to do that sales call?
- 15:36How are we going to do the meeting to make sure we have the best
- 15:38chance of closing the sale at the.
- 15:42Well, the first thing you want to do is have some kind of presentation or imagery
- 15:46that they can see to get them excited.
- 15:49When they first come onto zoom or into the room with you, they're
- 15:52going to be feeling a bit nervous.
- 15:53So you need to put them at ease.
- 15:55You need to be relaxed with them.
- 15:57You need to chat with them.
- 15:58You need to ask them as many questions as you can.
- 16:01Now the key to being a great call is by letting them talk more than you talk.
- 16:07It's tempting for us to just dive straight into a sales pitch, stop
- 16:10telling them what you can offer for them.
- 16:12But actually if you want this sales call to be successful, you need
- 16:15to understand them really well.
- 16:18So instead of diving in and talking about yourself and what you offer,
- 16:21you need to go more in depth and sit back and listen and take notes, either
- 16:27physical notes or just notes in your head to remember what they're saying.
- 16:31Now you have to be an active listener.
- 16:33You need to actually hear what they're saying.
- 16:35Be engaged and listen.
- 16:38So yes, you're going to start with questions.
- 16:39Like when did they get engaged?
- 16:41How's their wedding planning going, but then you want to get
- 16:43into more nitty gritty questions which are going to be, to do with
- 16:46whatever your product or service is.
- 16:49So for example, if you make cakes, you need to ask them,
- 16:53what's the most important thing for you for your wedding cake?
- 16:57What kind of size wedding cake you looking to have?
- 17:00What worries you the most about the wedding cake?
- 17:02What are you unsure of when it comes to booking your wedding cake?
- 17:05Is there anything at your wedding, you're a little bit nervous about
- 17:08or worried about what really matters to you when it comes to your
- 17:12wedding cake or your wedding food?
- 17:14If you can ask these kind of probing deep questions and listen to the
- 17:19answers that is going to help you down the line, when you start
- 17:22pitching your products and services.
- 17:25The next part of the meeting, once you've listened and absorbed, you're
- 17:28going to now turn that information around and talk about what you do.
- 17:32So for example, if someone says the wedding cakes really important to me,
- 17:36I know exactly how I want it to look.
- 17:38I want it to serve loads of people.
- 17:40Then you can start your pitch by.
- 17:43Great.
- 17:43Well, the good news is I specialize in making really big cakes and I can
- 17:48definitely do this design that you want, but we can work together to
- 17:51personalize it to you and make sure you're alleviating all of their fears.
- 17:56If there's something they're worried about, perhaps.
- 17:58It's going to melt in the sun.
- 18:00Well, you can alleviate that fear straight away in your sales pitch, by
- 18:03explaining how you store your cakes, how you transport your cakes, how you
- 18:07ensure that that doesn't happen, how you recommend to the venue where they
- 18:11keep it or whatever it is that you do.
- 18:12I'm no expert in wedding cakes.
- 18:14But the point is, whilst you're talking about the products and
- 18:17services you offer, you're showing them how you hit all of their criteria.
- 18:22This isn't about pricing.
- 18:23This is about making sure you're confident, and they're confident that
- 18:27you can deliver all of their criteria.
- 18:29You're showcasing why you're the perfect person to work with them
- 18:33because you can see their needs and you can make sure you answer them.
- 18:36You're a safe option because you're going to look after them and
- 18:39you're going to make sure those bad things that they're worried about.
- 18:42Aren't going to happen.
- 18:43If they like you, they like your product and they have this
- 18:46additional security from you.
- 18:48They're much more likely to book.
- 18:50Now, the next stage of the meeting is going to be talking
- 18:53about some kind of pricing.
- 18:54Now, again, this is where packages can really help you because you can showcase
- 18:58roughly where things cost with that low, middle and high package that my friend
- 19:02Kelly Mortimer always likes to talk about.
- 19:04If you can showcase that to them, then they can see roughly where that
- 19:08falls and you can then ask them the.
- 19:12Which of these options looks most appealing to you.
- 19:15You're asking them a question, which isn't are you ready to buy?
- 19:19But you're asking a question to try and get an idea of what
- 19:22is going on in their minds.
- 19:24At this point, you can then alleviate their fears.
- 19:26So they might say, oh, I really like this, but it's a little bit expensive.
- 19:30Is there any way you can take this off?
- 19:31Or what can you change to bring it to this budget?
- 19:34And you can start having a really meaningful conversation about money,
- 19:38finances, and actually getting the.
- 19:41Now the final part of the call is the part that's going to take the
- 19:44most confidence from you, but it's the bit that people neglect to do.
- 19:48It's attempting to close the sale on the call.
- 19:51So once you know the kind of package they're looking at, and
- 19:54whether they're happy, you need to ask them an open question.
- 19:59Are you ready to go ahead?
- 20:01Are you ready to book?
- 20:03Shall I send the contract over for you so you can get booking.
- 20:06Now they're going to give you one of two answers.
- 20:08The first answer is going to be yes, which is great.
- 20:11That's exactly what you want to hear.
- 20:12You want to get a yes.
- 20:13If they say yes, you can say great.
- 20:15I will send everything over to you within the next 24 hours.
- 20:18I'll pencil the date in, but you need to get back to me with the deposit within X
- 20:22number of days, you make it really clear.
- 20:24You tell them exactly what the next steps are and you don't leave it in their hands
- 20:28because you're taking the next piece of.
- 20:32If they say no, ask them, what's holding them back.
- 20:36If they say price will then go back to the discussion and see if you can work
- 20:40out anything that fits with their price.
- 20:43Or if they say they need to have time to think about it, or they need to
- 20:46speak to someone else influential their mum, their dad, their sister,
- 20:50their brother, whoever it is.
- 20:51Or perhaps they've got another call with another cake maker or whoever
- 20:54is that they're looking to book.
- 20:57Well, don't say great.
- 20:58Well, let me know, give them something specific, say, okay, that's fine.
- 21:03How long do you need to think about.
- 21:06Do you want three days?
- 21:08Shall I contact you again in three days and see how things are looking
- 21:11and you make an agreement with them about when you're going to contact them
- 21:15again, how you're going to contact them again and what that's going to entail.
- 21:18So they know fully, they've got the confidence.
- 21:21You're not going to surprise them unexpectedly, but again,
- 21:24the control is in your hands.
- 21:25You're not waiting for them to come back to you.
- 21:28You're making a decision of when you're going to go back.
- 21:31They've agreed to it.
- 21:32So that's going to give you the confidence in three days to go back and
- 21:34say, Hey, hope you had a great time.
- 21:36Did you chat to your mom about it?
- 21:37Are you ready for the contract?
- 21:38Now?
- 21:39I'd love to.
- 21:41Most people struggle to end sales calls like this.
- 21:44If you can get this right, you will convert many more of
- 21:47the calls that you are having.
- 21:49If you're ending calls, with that.
- 21:51Okay.
- 21:51Well just let me know when you want to, and then wondering why
- 21:54no one ever gets back to you.
- 21:56Then this is why you need to change your process.
- 21:58And.
- 21:59Asking questions.
- 22:00I'm not telling you, you need to do sleazy sales or try and trick people into things,
- 22:05but you need to give people the confidence to tell them what the next step is,
- 22:08what you expect from them and lead them, holding their hand through the process.
- 22:12Like we said before, they haven't done this before, but you have, so you need
- 22:17to show them each step of the way.
- 22:18Exactly what happens next and lead them through that booking.
- 22:22And then onto the wedding day itself.
- 22:26Hopefully you've identified where in that sales funnel, your
- 22:28leak is, is it right at the top?
- 22:30You're just not getting enough people towards the top of the funnel.
- 22:33And you need to do more with your visibility and marketing, perhaps,
- 22:36you know, it's right down that bottom part where you need to make the sales
- 22:39and you know, you're not confident and you need to practice closing your.
- 22:43Hopefully you've discovered where your leak is, and you've now got some
- 22:46ideas about what to do to fix it.
- 22:48However, making the sale isn't actually the end of the sales funnel.
- 22:52There's one final little part.
- 22:54Now you might be thinking well, how's that?
- 22:56Not the end.
- 22:56I've made the sale.
- 22:57Surely I've done the job well for a successful sales funnel.
- 23:01There's one final little piece which can make all the difference.
- 23:04And that is getting referrals.
- 23:07So when you actually get a booking, you deliver the wedding, you go above
- 23:12and beyond for the couple, guess what?
- 23:14Then they start telling their friends about you.
- 23:17And that means that they start going in at the top of the funnel without you making
- 23:20any effort whatsoever you're not having to market to them because they're already
- 23:23getting that word of mouth recommendation.
- 23:26The great thing about the wedding industry is often people getting
- 23:29married have lots and lots of peers who are getting married at similar times.
- 23:33And so they're always talking about weddings and they're
- 23:35always recommending people on.
- 23:37So if you're not currently getting recommendations from your current
- 23:40couples onto their friends and family, you need to ask yourself.
- 23:44Again, there's a couple of things to look at.
- 23:46First of all, are you going above and beyond for that couple?
- 23:49Are you doing everything in your power to stick to your deadlines?
- 23:53Communicate well, go above and beyond deliver their product or service.
- 23:57However they are expecting it and go above and beyond for them so that they
- 24:01walk away thinking, yes, you are amazing.
- 24:04And I would definitely recommend you to all my.
- 24:07If you're not doing that, you need to wash yourself.
- 24:10Why is really important?
- 24:12You deliver top quality customer service to every single one of your customers.
- 24:16Just getting money from them.
- 24:17Isn't the end of the process, because if you can get this right, and you can
- 24:21give them a really great experience, be really good at communicating.
- 24:24Be really good at doing whatever it is that you do.
- 24:27Then I guarantee they will go above and beyond and tell their friends about.
- 24:32Now the other reason they might not be telling their friends about you
- 24:34is because it's just not top of mind.
- 24:36They're so wrapped up in their wedding day that they kind of forget about
- 24:39the person that made the cake or the flowers or, or sold them the dress.
- 24:42So you need to remind them that you exist.
- 24:45Now, there's a couple of ways you can do this.
- 24:47You can reach out to them and congratulate them maybe a couple of weeks after
- 24:50their wedding day, when they're likely to be back from their honeymoon.
- 24:53You can ask them if they'd be happy to leave you a testimonial,
- 24:56a Google review or Facebook.
- 24:58You can send them some kind of gift.
- 25:00I see some people doing this really successfully where they send out a
- 25:03Christmas gift on the first Christmas to the couple, or they send out something
- 25:07on their first wedding anniversary.
- 25:09And this really makes you stand out from the crowd is very Instagram-able and it
- 25:13puts you back in the top of their mind.
- 25:15So if one of their friends is about to get married, they can say, oh,
- 25:18you've got to have my florist.
- 25:19She.
- 25:20Beautiful Christmas decoration saying my first Christmas, or she
- 25:24sent me this beautiful bouquet of flowers to congratulate me
- 25:26on my first wedding anniversary.
- 25:30The final way, you can start trying to get couples recommending you
- 25:33to their friends and family is by incentivizing them to do it.
- 25:37We all know that incentives work and you can do this in
- 25:40your wedding business as well.
- 25:41So for example, you could send them a card again, a couple of weeks after their
- 25:44wedding, or even while they're going through their planning process and say,
- 25:48look, thank you so much for supporting me.
- 25:51Business.
- 25:52It's been a pleasure to be your photographer, videographer, florist,
- 25:54whatever it is that you're doing.
- 25:56I'd love you to recommend me to your friends.
- 25:58If any of your friends go ahead and book me, then I'm going to send you
- 26:02a bottle of champagne, Prosecco, chocolates, whatever it is to say thanks.
- 26:07They appreciate it and it gives them a nice little surprise too.
- 26:12So make sure you're thinking about whether there's ways you can
- 26:15incentivize people to recommend you onto their friends and family.
- 26:19They're much more likely to do it.
- 26:20If there's something in it for them.
- 26:22Now, this option isn't for everyone, but I have seen it work really well, where
- 26:25they say, you know, I'll get a bottle of bubbly for you, you and your friends.
- 26:29If they go ahead and book me to say, thank you for supporting my small business.
- 26:33It's about being genuine is not about being sleazy and selling again, it's
- 26:37about showing support and thankfulness to people who kind of return that.
- 26:41Goodness.
- 26:44That brings us to the end of our sales funnel journey.
- 26:46Hopefully you've now started to identify where the leaks are.
- 26:50If you have don't just leave it there.
- 26:52You've got to take action.
- 26:53You've got to get help.
- 26:54You've got to get more training or you've got to take some proactive
- 26:56actions to start fixing those leaks.
- 26:59A difference.
- 27:00If you can get this sales funnel really, really watertight more people coming in
- 27:04at the top will mean more people make it all the way to the bottom and even better.
- 27:08They'll start referring their friends and popping them right back into the top.
- 27:12And you will have a really successful.
- 27:15If you need help with this, I'm here to help you every step of the way you
- 27:18can come over and join my wedding.
- 27:19Pro members lounge, where I have training on all these different topics,
- 27:22including that Alan Berg training.
- 27:24I mentioned earlier on in the episode, or perhaps you need more personalized
- 27:29help and want to reach out to me to work.
- 27:31One-to-one I'm here to help you fix that sales journey funnel.
- 27:35Make sure it's not leaking anymore.
- 27:36If that's you and you want additional help, either follow the links in
- 27:40my show notes, or come over to Instagram and reach out to me.
- 27:42I'd love to chat with you further.
- 27:44Just write the word help in the DMS, and we can have a chat about what you
- 27:48need help with right now, where the problem is in your sales funnel and what
- 27:51I can do to support you to close up and ultimately help you bring in more sales
- 27:56and make more money in your wedding.
- 27:59Don't forget to go and download that PDF.
- 28:01If you want a visual guide to how this sales funnel journey works, but
- 28:04you can make notes on and you can go ahead and make sure you haven't
- 28:08got holes in your sales journey.
- 28:10I'll see you next time.
- 28:11Um,
- 28:16one thing I love about the wedding industry is the other amazing
- 28:19people you get to work with.
- 28:20If you want to meet some nice like-minded wedding pros, just like
- 28:23you, then why not join my free Facebook?
- 28:26Wedding pros and we're ready to grow.
- 28:28Come meet some new connections, hang out with me and hopefully learn something
- 28:33too, just search for us on Facebook.