Latest / Leveraging Thought Leadership
Comfortable Corners of Thought Leadership | Bill Sherman | 493
Some thought leaders focus on long form content, like research papers or books.
Others prefer short form media, such as videos and infographics. It's simple: audiences gravitate to formats they prefer.
If you know your audience, you can use this information to get your content in front of them - but what happens when your ideas run into modality barriers?
Today, Bill Sherman, host of the Leveraging Thought Leadership podcast and the COO of Thought Leadership Leverage, goes solo to discuss the "Comfortable Corners of Thought Leadership" Framework.
Bill takes us through each of the four corners…
The skinny
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