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149 - By the Numbers (Fundraising Trends, Data, Annual Fund, Major Gifts): Andrew Robison
Andrew and Rhen return this week for a fun episode on fundraising trends. The best fundraisers don't make assumptions about what works. Instead, they look to data to make informed decisions about the fundraising activities that bear the most fruit. Listen as Andrew and Rhen give statistics about average success rates for a variety of fundraising activities. Use these statistics to set reasonable expectations for your success!
In this episode, Andrew and Rhen answer the following questions:
What's a typical conversion rate for an appeal letter's results? Is there a difference between direct…
The skinny
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