125. Most B2B Deals Are Lost Before Procurement Begins w/ Raymond Chow
Procurement strategy decides many deals before the RFP ever lands. In this episode of the B2B Sales Trends Podcast, Harry sits down with Raymond Chow to unpack why most B2B sales are lost long before formal procurement begins. If you lead complex deals, enterprise sales strategy, or sales enablement teams, this conversation will sharpen how you approach stakeholder mapping, procurement process dynamics, and modern B2B selling. Raymond shares practical lessons from Asia Pacific markets that apply globally. 🔗 Explore more insights: www.globalperformancegroup.com 📘 Get the 26 Sales Trends for…
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