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Hear How Ford Stays Personal and Current with Dibrie Guerrero
On this episode Mark speaks with Dibrie Guerrero. "Dee" is the Focus Audiences Marketing Communications Manager at Ford Motor Company, where she’s worked since 2004. She is the woman behind many of Ford’s ingenious partnerships, including the 2021 “More than Tough” F1-50 program with DJ D-Nice. Buying a car is such a personal decision, Dee makes sure that Ford’s messaging, events, and partnerships are also personal and human centered.
1:05 Career path at Ford
3:35 Typical work week - Marketing Strategies
7:50 Planning Process working with multiple brands
9:06 DJ D-Nice “More than Tough”
14:24…
The skinny
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