Is Beauty In Its Flop Era? with Elizabeth Brasher & Lonice Stoker
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Rhode Cosmetics may have sold for $1 billion, but sales from major beauty players like Estée Lauder, L’Oréal, Coty, and Shiseido are declining. With layoffs looming and consumer habits shifting, we ask the big question: Is the beauty industry in decline, or are we just watching a post-boom recalibration? From the "lipstick effect" to consumer fatigue, rising prices, and the growing importance of perceived value over price tag, we explore how pros can retain trust, stay resilient, and continue to offer emotional and educational value at the point of sale. Is this…
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