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EP159: From a Map to Menswear ft Peter Williams Founder of Aubin and Wills

Peter Williams is no stranger towards menswear as an Economist who has turned into having a successful menswear brand, Aubin and Wills known as Aubin, but before that, he tested his ability how the trade was by developing a brand called Jack Wills that majority of us will very much remember. As an economist, I have to say Peter has done amazingly well within this trade, i.e.menswear understanding his customer and how everything plays a huge part within each other from story telling, design, image, working with manufacturers and having a great team to work with. Join me on this fascinating…

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