3141: Personalization vs. Privacy: How AD-ID Balances Both in AdTech

Tech Talks Daily · Jan 6, 2025 · 1m

How can advertisers navigate today's fragmented media landscape and deliver better ad experiences for consumers? In this episode of Tech Talks Daily, I'm joined by Nada Bradbury, CEO of AD-ID, to discuss how universal ad-tracking solutions are transforming the ad-tech industry. As audiences seamlessly switch between linear and digital content, the critical need for a standardized system like AD-ID has never been more urgent. Nada explains how AD-ID provides a universal registry for creative ads—assigning unique identifiers to each ad, similar to UPC codes for products. This innovation…