Latest / Cannabis School / You’re Not Lost, You’re Just In Between

Transcript

You’re Not Lost, You’re Just In Between · Cannabis School

0:00
I'm Brandon. And I'm Jesse, we're cannabis.
0:02
School having cannabis infuse conversations.
0:05
With everyday people. Cannabis companies.
0:08
Celebrities. And your mom?
0:10
Welcome. To the sesh.
0:12
It's been weird after I restructured my resume and have
0:16
been sending it out, I had a guy reach out to me for an
0:20
interview. He was like hey I found your
0:22
resume and want an interview. I had two or three others that
0:26
scheduled interviews. Three others.
0:28
Dude, that's amazing. And this is, and then I have one
0:31
that this will be my third interview with this company.
0:34
So whenever I hear back from them, so.
0:36
Yeah, that's so cool, man. That's so cool.
0:39
I love that. It feels weird because I just
0:41
haven't really fully applied myself.
0:44
Well, no, neither of us that have wanted to because we wanted
0:47
something else to happen and we wanted it to be something that
0:50
we own, but more importantly that we're not held responsible
0:53
from someone else. But you know, with that time,
0:56
one thing that I felt with the job that I've really enjoyed,
0:59
there's aspects I really don't like.
1:01
But at the same time, it's, it's not that I'm fulfilling my
1:06
purpose, it's that others are rely upon me in order for the
1:09
success to be there. And so it makes me feel
1:12
responsible. It makes me feel contributory.
1:16
It doesn't make me feel like I'm just after a dollar.
1:18
And you know, and that's what I like about doing what I'm doing
1:21
now, not to say that that's what I'm always going to do.
1:23
I mean, it's fucking hard. It's really difficult.
1:26
It's it's not something that I've ever done before.
1:31
It has been the most challenging, but it also, I mean
1:34
like how much I had to learn in a short period of time and then
1:38
still learning and then feel like I don't know what I'm
1:41
talking about. And then somebody says something
1:43
and I go, I'm like, holy shit, like where did that come from?
1:47
But it's, it feels good in, in some ways.
1:49
I mean, other ways I'm like, I don't enjoy my commute.
1:53
I don't enjoy that I have to be in an office all the time.
1:56
And I'm pushing them to let me go out and they're being cool
1:59
about it. But at the same time it's, I
2:02
don't know. I just feel like it's it's a
2:04
good thing if I was back doing my fast knowing what I know now.
2:08
Nope. Yeah, no, I I think it would be
2:11
really good. And I've been excited about it.
2:13
And I realized that it also gives me a level of distance
2:16
from all of the grunt work of the show.
2:20
Yeah. So I can literally just record
2:22
shit, find guests. And I talked to Finn even.
2:25
And I was like, you know, if I'm working, I'm happy to pay you to
2:29
edit to create social media videos like from random shit,
2:34
pull them from the show and script me content and I will
2:38
record it and send you videos and you can edit them and post
2:41
them. Well, that's the thing I was
2:42
thinking about dude recently because I was like, I love that
2:45
idea. I think that's awesome.
2:46
Especially, you know, giving Finn the opportunity to edit and
2:50
stuff like that would be great, great skill for them to have and
2:55
for, for inner value to be there because we want to accomplish
2:59
things. It's not, we don't feel response
3:01
where it's our job. We just want to accomplish
3:03
things. It feels good.
3:04
And I, I, I think that's awesome. 1 And, and in the other
3:08
part is, is that on the social media?
3:10
I was reading this book called How to start a Cult.
3:13
I know right when I told her you'd laugh and I laughed too
3:16
when I saw it and I'm like, alright.
3:17
And I started going into it and it was great.
3:19
And I was like an idea. I was like, well, I know we
3:22
could do social media, but the one thing that has been a big
3:25
resurgence is groups. And I thought, how cool would it
3:28
be if our audience could just post on our our group page and
3:34
not just memes, but where we can like every once.
3:37
I was thinking that could be really cool for us to create
3:39
some like really like authentic content is to just every once in
3:43
a while, just step out in our backyard, set up our by our our
3:47
tripod and have a conversation every once in a while.
3:50
We plan it out, like going do a live like once a week or
3:54
something just because and to just look at everybody's posts
3:58
and then going now let's talk about that.
4:00
That's crazy. And then we just go back and
4:01
forth and have fun set up where we're standing right here.
4:04
We move the couch, we just have the background and we have that.
4:08
We just smoke joints and talk to everybody, right, And reflect on
4:11
our day because that's the one thing that, you know, I've
4:14
realized about our podcast is that what draws people in is not
4:17
necessarily just say educational content is that they come here
4:21
because they're our friends. And I feel like if if we did
4:25
that, instead of trying so hard to come up with content, we just
4:29
do that. And now the responsibility
4:31
doesn't rely upon you all the time to make sure that's going
4:33
up. I would rather be more excited.
4:36
Like we keep that going on. And yes, I think it'd be great.
4:39
Not only that, but for Finn to find funny content and we just
4:43
find funny videos and say I send you funny shit all the time
4:46
because I think it'd be fun. The the Facebook and the
4:48
Instagram. Like that's satire.
4:51
Yeah, it makes me. Giggle.
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I just haven't been. No, I know.
4:55
No, it's hard because it's like, well, for.
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What wanted to be on social at. All.
5:00
No, I don't either. Even just checking it, I
5:04
literally jump on now and it's like has anyone sent me anything
5:07
that I should watch? OK, cool, I've done that.
5:10
And then I close it. Yeah.
5:12
I, I, I haven't anything. Well, you Emily Finn, like, but
5:18
that's, that's it. And then Tik Tok's way less
5:21
because I'm like, I fucking hate it.
5:23
And then I open it and it's like, oh, Emily sent me 50
5:25
videos and I have to go through all of that shit.
5:28
Like, Oh my God, there's so many of these and half of them aren't
5:31
even one she wants me to watch. They're just ones that she's
5:33
saving for later by sending it to me like.
5:37
That's exactly what. But the thing too, though, I, I
5:40
think about is that what's the purpose of social media?
5:43
Like at the beginning was connection.
5:46
Yeah. And I thought about them like,
5:48
you know what, it'd be cool to have a place where we could just
5:50
kind of like we can open up about our feelings every once in
5:53
a while or what's ever on our mind or a question or a cool
5:56
thing we saw. And we're talking because
5:58
that's, that's what friends do, man.
6:00
Like I think about like, I call you randomly when good things
6:03
happen. I don't call you when the bad
6:04
things always happen, right. And I, I let you know, like it
6:07
sucks and stuff like that. Like we address what's happening
6:10
in our life and we're always like, do you need anything?
6:13
You want me to come over? You need help?
6:15
Didn't even be there. Yeah.
6:17
Yeah. You know, it's like I was like
6:19
thinking about it just recently. I've got an eye appointment
6:21
coming up and I know it's not good for me to drive after that
6:25
one. So I was like, I need to find
6:26
out if Brandon can give me, just come with me and just, you know,
6:30
make sure that I can get home safely.
6:32
Like just come meet at my place and we'll drive my little car up
6:36
'cause it was I, I've done it twice now and I'm not, it's not
6:41
recommended. It freaked me the fuck out.
6:43
And I mean, I got home safe. Terrifying.
6:46
But you know, it's things like that, like, you know, when I
6:48
think about it, you're, you're not the first person that comes
6:51
to my mind when I need help. He's the first person that comes
6:54
to my mind when I accomplish something or something cool came
6:57
across or I had a funny thing happen or I saw a nuts thing or,
7:02
or or just whatever. Because it's that's the cool
7:04
part is that you want to connect with people.
7:07
And I think that by creating a community, I was thinking about
7:10
greener friends and greener friends Facebook community so it
7:14
doesn't get flagged, but that I don't know.
7:17
What do you guys think You'll hear this episode?
7:19
Maybe we've already started it, but I think 1 it would be a
7:22
great pressure off of you and for me to be more contributory
7:27
cause for me the it's the authenticity that's matters more
7:31
and. Yeah, I, I just.
7:33
It's hard to do where you make up something and try and act it
7:36
out. You know what?
7:37
I'm like, I, I'm, I love just talking to people.
7:39
Yeah, I love having community. That part is great
7:43
conversations. Fucking love that.
7:45
But it's the random shit that it's like, OK, and how many of
7:48
those in a week? OK, How many of those in a
7:50
month? OK, like just.
7:52
It'd be cool just to set up your set up your, your, your tripod
7:56
or just have your phone right there and just have a question
7:59
or something like that. It'd be cool for our community
8:01
to do that. Like, hey, I got a question
8:03
about this guys. Like what do you think about
8:05
this? Or they can share a strain that
8:07
they've tried. I wish Patreon had the live
8:10
because when I looked it only goes through YouTube or
8:14
something else like some other platform and it didn't work the
8:18
way I was hoping to. I just need to look and see.
8:20
Maybe we do that with the Patreon members is that we do
8:23
video call with them once a month and they can give some
8:26
suggestions and things like that.
8:28
Strange suggestions or something like that that we could possibly
8:30
get our hands on, or even where they kind of.
8:34
Community sesh. Yeah, our community sesh, we go
8:36
over there it's like 30-40 minutes We we all talk remotely.
8:41
We, we have a good time and, you know, we leave the discussion
8:45
open to like constant idea because I think it's, it's a
8:48
bigger pressure too, where we've got our content up to this
8:51
point, right? The, the, the show rolls the way
8:54
it rolls. But it's through a lot of trial
8:57
and error. And now we feel very comfortable
9:00
with our content flow on the on the podcast.
9:02
And it'd be great more so if Ben could just grab clips that they
9:07
thought was awesome. Yeah.
9:09
That's all I figured too, is there's all of the digital
9:13
library on the hard drives that it's like, OK, you can go
9:16
through and just create them from this.
9:18
Well dude, find whatever it is because I'm like, oh, there's
9:20
endless there. I I've got other things going on
9:23
that are bringing funds in, so let me know and we'll split
9:26
that. Yeah, I just, I figure as soon
9:28
as I'm working here, which has been so weird to be.
9:32
Looking for a job? Looking for a job actively
9:34
rebuilding my resume many times and like, that's awesome.
9:38
Lying all the time going all right, yeah, I'm doing 1020 jobs
9:41
in a day that I'm applying for and going through these ones
9:45
really looking at the company and is this something I would
9:48
do? Is this like I don't want a
9:50
three month, 6 month place, you know, I don't want a job that
9:54
it's like, hey, this is just for now.
9:55
I'd rather dedicate years too and go all right, well here's
10:00
where it's at. What can we like the show this
10:03
is 6 years in, OK, well, six years from there, Like what
10:07
could we have done in six years and what could we do in six
10:10
years or what can I do in 10 years?
10:12
Like, yeah, what does that look like in a trajectory versus
10:16
going what can I do in a week? What can I do in 30 days, like?
10:19
Well, and that's usually what it is like the entrepreneurial life
10:21
is, you know, you eat what you kill.
10:23
And I think what that does is it builds a lot of character for
10:27
you, for the, the work world. The one thing I have learned,
10:31
it's been it's been a tough transition.
10:33
Going back. Yeah, from being entrepreneurial
10:36
to working for a company. And I'm actually better at
10:40
following or or fulfilling what's been expected of me
10:44
because I don't get so in my head like, oh, I can do it
10:47
better. But I'm like, OK, look, I'm
10:50
you're going to show me. I know the path of least
10:52
resistance. I know what it feel like to be
10:54
in your position. I know what it feels like to be
10:56
in your position. I'm just going to be cool about
10:58
it. And you look, yeah, you need me
10:59
to do that. And I found a lot of weaknesses
11:01
in my and how I do it, But it's, it's helped me to be better and
11:05
it's helping to be more open minded.
11:07
So, you know, I, I always look at it now instead of relying
11:10
upon what could be just like, well, let me fit the future
11:13
right now. And if things change, then I'll
11:15
pivot. But for right now, I'm just
11:18
going to do every like, like the whole connect by shape events
11:21
that I'm going to be doing. Yeah, like, I think it's
11:23
awesome. And the first part of my mind
11:25
was like, turn into business and all these things and and, you
11:30
know, it's the same thing. Like, I I think cookies is the
11:33
best. Cookies are the best example of
11:37
what not to do. Just because you make great
11:40
cookies doesn't mean you need to open up a fucking store, right.
11:44
How many of those turned out from that one?
11:46
Yeah, there, there's crumble and there's, you know, Chip and
11:50
there's, you know. Granny bees.
11:53
Granny bees and and The Dirty dough and all these other ones.
11:57
But the thing that really mattered on that one is that it,
11:59
it's a commodity. It's just a commodity.
12:02
It's not anything where somebody's going to be like,
12:04
this is so amazing. Yeah.
12:06
And it just doesn't work. And it you can't think that your
12:10
idea is just going to be the best idea out there.
12:12
Like anybody can make cookies and they go, well, these people
12:15
do really well. And I'm like, no, they get to a
12:17
certain point. And now I look, I'm like, like
12:19
the drug dealers from the 80s that we were all told to be
12:21
afraid of. Like, hey, yeah, come on over.
12:24
First one's on me. But you gotta.
12:26
Pay the rest free drugs. Yeah, Oh, don't worry about, but
12:30
you get a free one, I'll give you some free freebies so you
12:33
can hand out to your friends to get them addicted.
12:35
You know, I mean, honestly, like, I don't know one drug
12:38
dealer that matter of fact, I don't know any drug dealer
12:40
that's going to be like, hey, this one's free.
12:42
Fuck you. First one's on me.
12:44
No, they're like, all right, that's going to be this much.
12:46
Yep. And if I trust you, I might
12:48
lower the price, you know, because I don't trust you yet.
12:51
And it's it really is about trust.
12:54
But they just openly like all these confection companies, like
12:58
there's a confect that it's just called confection companies.
13:01
They're not restaurants. Yeah, they're just, they're
13:05
diabetes in a box and it's. We are so full of that here,
13:09
especially in Utah between our sodas with extra sugar.
13:13
What's the donut place that just came in?
13:15
There's a donut. Yeah, it's pink box.
13:18
Oh yeah, we love pink Box. I'm not at the Donuts though.
13:23
But that's the thing, like, I mean, there's how many fucking
13:25
donut shops do we have? Cookie shops, Confection shops,
13:29
Cake pops. Because we're big into consuming
13:32
and so all of the places that are out are like, hey, you could
13:36
consume this, or you could consume this, or you could
13:38
consume this, or you could consume all of these.
13:42
And when you're not out here consuming things, you ever
13:44
thought about taking home some stuff to consume?
13:46
Or door dashing things to consume.
13:48
Matter of fact, if you're feeling like you need to consume
13:51
right now. Maybe turn on Netflix?
13:53
I'll give you the first one free, but you got to buy the
13:56
rest. Fucking drug dealers, dude.
14:00
It's fucked up is what it is. It's really fucked up.
14:02
And, and so I don't know, man. Now, though, by coming from
14:06
where we came from, you're going to find that you're going to
14:09
really do well and you're going to enjoy it more.
14:13
And they're going to be more open to how you do things.
14:17
They're going to be freer for you to be able to influence
14:20
them. Based.
14:21
Yeah. That sounds like a lot of
14:22
fucking work. Have you ever tried this?
14:24
And they go, oh, what? Like, I shock, as much as we
14:29
deal with AI, like, we're always asking questions, we're always
14:32
peeling the onion. We're always like, no, I don't
14:34
believe that. Let's let's dig it.
14:35
Where are your sources from that?
14:37
Oh, you're pulling from those ones?
14:38
I need to be more diverse. I need you to find from here.
14:42
Can you find outside of the US? That'd be great.
14:44
All this stuff. It's so good for our minds
14:47
because we're constantly inquisitive, right?
14:48
Stay curious. But man, it, it just, it shows
14:53
you that that's not really, that's not perpetuated in the
14:57
work world now, because I work with people that are younger
15:00
than me, that are around like your age and younger, and they
15:05
have no fucking clue how to use this technology.
15:08
They go, Oh yeah, I know how to do that.
15:09
And I'm like, do you? And they're like, yeah.
15:11
And this guy tried to tell me he's like, yeah, we're not
15:14
supposed to put any of our client information into into
15:18
365. We can only do it the one that's
15:20
built within our e-mail system because then everybody else will
15:24
have that. And you know, we can't share our
15:26
information with our pros, with our competitors.
15:28
And I'm like, I'm having a hard time following your logic here.
15:31
You're telling me that something that uses the Internet?
15:35
Pulled this data for you. Just for you though.
15:37
And you can't share that in this because that data might be then
15:43
available on the Internet. And I said, where the fuck do
15:45
you think our competition is getting that?
15:48
Or do you think your information came from?
15:50
Exactly came from your competition putting that online
15:52
or some service. And now you have a box that you
15:56
can go to and ask questions and it will find you the answers if
16:00
you ask the right questions. When I tell them that, they go,
16:02
but yeah, how do I ask that? And they go, no, that didn't
16:04
work. And I'm like, here's my prompt
16:06
system that I do for prospecting.
16:08
Here you go. And they're like, oh, wow.
16:11
Oh, that's much better. And I said, and you don't even
16:14
need to do that. You could use your voice.
16:15
And I click on The Voice dictation, a dictation.
16:18
He's like, well, then I'll be talking on the phone in front of
16:20
everybody else. You're supposed to.
16:22
Yeah, we're we're in cubicles. What the fuck do you think we're
16:25
here to do? What?
16:26
Do you think you're doing? We're supposed to be calling.
16:29
Are you whispering in there? It's me.
16:31
I don't want anyone to hear me. I get it.
16:34
Dude this is so weird. Apprehension of calling somebody
16:37
is a real thing. Yeah.
16:39
But I started to change my mind and I don't know why it's the
16:44
rejection. Yeah, it's the fear of no.
16:46
It's like they're going to say no, they're not going to like me
16:49
and right. There.
16:50
But that's what that no is no liking is they won't like me.
16:54
It's this rejection of like, oh shit, I'm going to call them.
16:57
And this person who doesn't know me is going to say no.
16:59
Well, they're not saying no to you.
17:01
They're just they don't know you.
17:03
It's nothing personal. It hasn't absolutely fuck all to
17:06
do with any of us. It's just totally.
17:08
They're like, yeah, I'm busy. I'm in the middle of this.
17:11
I don't have fucking time for this.
17:12
I don't, I don't give a shit. I don't know who you are.
17:15
Yep. And it's nothing personal.
17:16
It's just like how many people pick up a telemarketer call and
17:20
go, yeah, I'm going to hear this out.
17:22
Yeah, no, dude, I. Most people don't.
17:24
So it's just that I know how this goes because this is how I
17:27
treat people when they call me most often.
17:30
I'm going, hey, I don't have time for this.
17:32
No. And so it's hard to get someone
17:34
else to feel that same way of like, hey, I'm calling you out
17:36
of the blue. Well, that's the thing.
17:38
Too time for me. And, and you, you can that's the
17:41
thing. Like what are you doing for my
17:43
time? Like cuz I mean, one, I need to
17:45
be inspired and entertained. And if you come to me like we,
17:50
we had a pest control guy came over.
17:51
Good kid, nice kid, has a lot of questions.
17:55
It was expensive and I was high and I bought it or at least I
17:59
gave him my information to buy it.
18:01
And then literally seconds later another person at the and I'm
18:05
like, dude, I just got it. And he goes, did you just get it
18:08
with that guy over there? He goes, yeah, he's way more
18:11
expensive than I am. I'm like, how much more
18:14
expensive? He goes, we're 119 every time
18:17
for the treatment. The other one was 179.
18:19
He's like, but I'm going to do the first one for 100, just for
18:22
99, and then everything after that.
18:24
That one, you can stop treatments or push treatments
18:27
whenever you want. We'll come spray your lawn,
18:29
We'll spray inside your house. We'll make sure the bugs are
18:32
down. If you ever do this, come up and
18:33
treat between those times, we're happy to do it for free.
18:36
Mike. OK.
18:38
And he goes. So we'll just get your
18:39
information, OK. I mean, the kid closed me fast.
18:43
The other kid talked to me for like 20 minutes.
18:45
This kid less than 5, and he closed me.
18:49
The reason why he beat the shit out of the other guy.
18:52
Oh yeah, By 79% I'm like, yeah, I'd be dumb.
18:58
It wouldn't make economical sense.
18:59
I would. I'd be basing.
19:01
I'm working with this guy. I don't know this kid.
19:03
I'm never going to see this kid again.
19:04
He's not the one that's going to be treating my house.
19:06
No. So this kid actually did it
19:08
better by just getting right to the deal.
19:11
You're going to pay this much. I'm going to offer you for this
19:12
much. I'm going to give you the exact.
19:14
I mean, he had the same slick. I mean, they just put a
19:16
different company name over there.
19:18
It's so dumb. Yep.
19:19
So I was just like, yeah, the kid, the other kid came back
19:22
because I cancelled. Yeah, and he's like, shoot, I
19:25
don't want to lose that sale. I got to go see if I can keep
19:27
it. And he's like, did you close the
19:29
other guy? He's all sad.
19:31
I'm like, no, man, sorry. My wife.
19:33
Actually, I called my wife to tell the good news.
19:35
And she was like, why did you do that?
19:37
I already got one. I'm like, oh, no.
19:40
And I'm like, OK, So I canceled. He's like, it had nothing to do
19:42
with me. And I said, OK, I'm going to
19:44
tell. I'm going to stop you right now.
19:45
It never has anything to do with you.
19:47
I said, so that does not define you.
19:49
The sale does not define you. Yeah, I said is an opportunity
19:52
that was missed. Oh well, if you base everything
19:54
based on that and you get all butthurt about it, go do
19:57
something else, because this isn't about like that.
20:00
At all. That's crazy.
20:02
Yeah, but now I tell myself, and I've been kind of thinking about
20:05
it because my boss comes out sometimes and he goes too quiet
20:08
in here. It's because he's not hearing a
20:10
ton of people calling. Yeah, because he's not hearing
20:12
the action. So now I'm going to work because
20:14
I was trying to bet people like, hey, I'll get this many
20:17
appointments, I'll pay you. We didn't even want to fulfill
20:20
it. It didn't feel good.
20:21
And I'm like, now I'm just going to be better.
20:23
Like, hey, if you're quiet, you're not working.
20:25
If you're if you're quiet, that means you're at Academy.
20:28
So let's let's rock'n'roll and I'll just start making calls.
20:30
I do it all the time now. I love people love talking to
20:33
you. And then I make a dial and then
20:35
I'm super happy on the call and then I go, people love talking
20:38
to you. And then I don't have to say it
20:39
to myself after like the third call and I just go through it.
20:42
And it's because it's the energy you approach a call different
20:46
and the conversation is different.
20:47
And then the people on the other end are like, oh, this person
20:50
sounds happy. I don't know what it is, but
20:52
I'll at least listen. Yeah, dude, I was doing that at
20:55
first when I got there. And then my boss is like, you
20:59
need to make it more serious. And because he's my bot, because
21:02
he doesn't know any other way. He he's been selling insurance
21:05
for over 20 years. So there was a way that you did
21:07
it before. Like you come wearing a, you
21:10
know, a blazer, you know, sports coat when you do a deal.
21:14
All right, I mean, maybe some companies will be really
21:16
appreciative of it. I'll tell you what, the, the,
21:18
the Connection by Shape event, I just came from work.
21:22
The only difference was I put on a sports coat because I was
21:25
like, maybe this will help people.
21:27
Totally. People were like, oh, he's the
21:29
authority, he's wearing a coat, whatever.
21:31
That's funny. But it worked in that one.
21:33
But the way that he thinks of it is like the perception is I'm
21:37
not professional unless I'm wearing this.
21:39
And so now I have done that, I started changing my approach.
21:42
I'm like, hey, what's going on? Hey man, I am reaching out of
21:45
the blue and I'll be brief because you weren't expecting me
21:48
to call you. And then I just do 2 lines and
21:51
that's it. Like I literally say to him,
21:53
well, I work with companies to be able to look at cost
21:56
reduction strategies in their health benefits.
21:59
So can I ask you one question is how did your employees react to
22:04
the rate changes during this last renewal?
22:06
I don't know how happy they are about paying more.
22:08
And they're like, yeah, it was rough.
22:10
And then I can just have a regular conversation instead of
22:13
trying to sell them. Yeah.
22:15
And it's a mixed bag I get from work where my boss will say,
22:18
like, we don't sell. We're building relationships.
22:21
And yet he'll be in a meeting with me and he goes into
22:23
autopilot to fix it. And he's just starts talking
22:25
about all the great things that we do instead of like just
22:28
focusing on them. Yeah, it's a show up and throw
22:32
up versus like understanding what their pain is, right, if
22:36
they actually have a need, who they are and then that just kind
22:39
of flows naturally. I told you I went to a business
22:42
lunch with Alec. Oh yeah, yeah, he had a good
22:44
time with that. I did.
22:45
I loved it. He was a bit nervous because he
22:47
hadn't met these two dudes before and he's and.
22:51
Well, he's not really a networker.
22:53
He's. No.
22:54
And it's a whole new industry and he's up in the one to $3
22:57
billion a year market. So he's he's working a good
23:01
amount in a space where he's got to build a whole new network.
23:05
Yeah, new book of business everything.
23:07
So he just was like, you know, I don't know these guys.
23:10
So would you come? And he was nervous about me just
23:14
coming as me. So he was like, I'll tell him
23:16
you're in the tech space and that you're an account manager.
23:18
And so they were talking to me for a bit and I'm just talking
23:22
like because. Because we do it every week.
23:24
Yeah. And so I was like, OK, well,
23:28
just bullshitting with them. And finally, like halfway
23:32
through the lunch or whatever, Alec finally does his pitch
23:36
thing. And then afterwards me and him
23:38
go boarding and he was like, what do you think?
23:39
And I was like, honestly, it was good.
23:41
But I would have just asked him a couple questions like they
23:46
already were interested in meeting and the guy told you
23:49
that he was definitely had some things he wanted to talk to you
23:52
about and ask. So you're in the same space.
23:54
I would just. Do a different time.
23:56
Yeah, just just a little bit drip of some questions and and
23:59
ask this because now this will, you know, get a lot of
24:02
information for creating these partnerships and not moving
24:05
forward, but without having to do a pitch, without having to
24:09
whip it out and go. All right, guys, thanks for
24:11
having lunch. Now here's my quick pitch.
24:13
Yeah, here. Here's the There's no free
24:16
lunch. Yeah, I'm like, yeah, so my.
24:18
Timeshare, yeah. So I'm like, it's just kind of
24:22
that same thing of like, you know what, I I'm here at this, I
24:25
really just have a couple questions or like I I'm you're
24:28
not expecting it, but like it's that keeping it really short,
24:31
keeping it simple, not showing up with a million solutions of
24:35
like, oh, it's like, have you ever?
24:36
And then like when they say something, have you guys ever
24:38
heard of this or thought about this?
24:40
Interesting. OK.
24:41
Well then I ask you a question about that.
24:43
And like it's you're great with it when it comes to the shapes
24:46
and everything else. And but I think it's that it's
24:48
still the insurance doesn't feel like you and you're trying to
24:51
sell it as an insurance salesman versus just.
24:54
No, I should be. Well, here's the thing.
24:56
Like this is what I would do. And this is what's happened.
24:59
If you go in like, like without, let's take your brother's
25:03
position over there. One, you're doing a, a, a public
25:07
event, not in an office space. So you never bring it up because
25:10
they already know what you're there to do and you already know
25:13
what they want to do. And you feel like you have the
25:15
solution. The only thing you should be
25:17
doing is building a friendship and then just talking about it,
25:21
going, hey, next time we get together, that's it.
25:24
And they go, yeah, well, let's talk about that right now.
25:27
Do you want to do it now or do you want to do it later?
25:29
I I wanted to get to know you like I don't, I don't work with
25:32
people I don't know. And I need to be bringing that
25:34
back because I used to do that when I was doing like
25:36
copywriting and stuff like that. Yeah, like, and I'm still doing
25:40
that. I think it's just sometimes when
25:42
we get into the new, it's hard to be our full self in that
25:46
because we're trying to acclimate, we're trying to
25:49
adjust and learn all of this new stuff and it's done in a very
25:53
specific way, yes. And that way is not usually us.
25:56
We're focused on the what, not The Who.
25:58
Yeah. And so instead of just being us
26:00
doing these actions that we've learned now it's OK, Well, we
26:04
have to be this persona of this person.
26:07
Well, I don't need to be that person.
26:09
I need to be me doing these actions, right?
26:12
Like, but we, I think we lose that sometimes with new jobs and
26:15
stuff where it's like, oh fuck. Well, they told me this is how
26:18
it's done and so I need to be them.
26:20
Well, it's like an old expectation, right?
26:22
It's like, it's honestly like the the closest thing you could
26:26
have kind to is like leaving a religion and then joining
26:29
another one. And the reason why I would say
26:30
like that is because total different practices, different
26:33
ways they do it, different things they say.
26:36
And you want to feel like you know everything.
26:38
Like I told the guys yesterday, because we have like a bunch of
26:41
new guys in there. I said, you're going to feel
26:43
like you want to do something different from what they know.
26:46
And the actions are the same, but the way you approach it has
26:52
to be different. And it says it's taken me a
26:53
while to learn that because I'm a, I'm a smart guy that knows
26:57
that. And I want to tell everybody
26:58
that I am a smart guy and I want to show them how smart I am by
27:01
knowing their thing and mastering what they do instead
27:04
of just doing what I do. And what I do is like how you do
27:08
things. It's it's unique to you.
27:10
I would never say, like Brandon, you should say these things
27:13
because you do better with autonomy.
27:17
I think we all do. And when we try to be like
27:20
everybody else, that's when you could smell it.
27:22
Yeah, it feels scripted. Yeah, it feels sells.
27:25
Y and you're like, why are you? Why is your penis on my leg?
27:28
Yeah, exactly. Can you feel my love on your
27:30
leg? Yeah, exactly.
27:32
Ending up doing it, it really does feel like that where all
27:35
you're doing is just you're, you're fabricating a connection
27:39
to make sure that you're taken care of.
27:41
When you start talking about all the stuff that you can do for
27:43
them, it lets them real quickly that you are there just for you.
27:47
Yeah. Versus if you're there and
27:50
you're asking questions about them, their things, it's not you
27:55
and your solution and that it's you're trying to understand them
27:58
and what their pain is and what's.
27:59
Because you know something it could possibly help them and you
28:03
know, you're, of course you're not going to their ideas like,
28:06
well, you're not going to do it for free.
28:08
Like no, I'm not trying to do this for free.
28:10
What I'm trying to purchase first is your trust.
28:12
I want you to know that I really care about this because there's
28:15
a lot of people in my same space, could be anything.
28:18
They want your trust too, but a lot of times they're going to
28:21
show you trust by giving you the lowest price, thinking that
28:23
that's going to be trust. Yeah.
28:25
But you know, that's like, it's like anything in life.
28:29
If you put too much trust into one thing and you guarantee it's
28:32
going to be without change. Like I don't know one thing that
28:35
is not a constant. That was funny.
28:38
I in my second interview with that company yesterday, they
28:44
asked me and they're like, oh, so how do you, how do you work?
28:46
And I was like, oh, I actually work like this.
28:48
I really like structure, like things and like this is how I
28:52
function basically. And they're like, oh, OK, well,
28:54
what about when change comes in or things break and I'm like,
28:58
I'm a parent. I'm almost 40.
29:00
Like life is change. Life is continuous change and to
29:05
think that I can control or you know, that I need to get upset
29:09
that something new has arrived. It just means maybe it has a
29:13
higher risk or higher priority at the moment.
29:16
And then I just put a pin in this other thing and switch
29:19
gears to whatever the high risk is and top priority.
29:23
Well, it's even like even with the relationships that you have
29:25
in your workspaces, like 1, like there's people in my job where
29:29
I, I feel real good connection with.
29:31
Yeah. And there's other people that
29:32
I'm like, you know, arms distance.
29:34
And that's OK. I don't dislike you, but I just,
29:38
I don't have the same level of trust as the other ones do.
29:40
So I don't know what I can say and do around you that could
29:43
offend you or whatever if you're one of those people that get
29:45
offended by everything. And you know, there are people
29:49
in my job where I'm like, yeah, I'm probably not going to tell
29:51
you very many things because I don't know you well enough.
29:54
But it it's that like you? Said layer of trust.
29:57
Well, and what you just told them is like, look, I, I, I see
30:00
that change is a constant that if we work together, things are
30:04
going to be pretty cool. And I want to have a good time
30:07
when if I'm going to spend time away from my family, my home, I
30:10
want to have a good time while I'm doing it.
30:11
I don't want to be busy and I don't want to have to work
30:14
really hard. I don't want to feel like that.
30:16
I want to feel like this is easy and you do it so well that you
30:20
make it look easy. But then other people have real
30:23
big difficulties with it. And that's been my problem, bro.
30:26
I have been trying to do what other people do instead of what
30:29
I do because I'm smart enough to know all that shit about
30:32
insurance, all that stuff. Like I know a lot of how to save
30:35
money and how to get these businesses to do it, but doesn't
30:37
fucking matter. Like they need to like me and
30:40
trust me. So this next week, dude, I'm I'm
30:42
like doing heavy drops and I'm just there to gain their trust
30:46
and be a friend. Like I legit I do this because
30:49
of this reason, because I saw double digit increases last
30:53
year. And I think it's pretty
30:55
ridiculous because I know your employees are having a hard
30:57
time. And if somebody pays for their
30:58
own health insurance, I'll tell you right now if it went up, I'd
31:01
be fucking pissed. Be like I'm going to get the
31:03
same amount of treatment for more money.
31:05
Well then every business owner doesn't, 99% of them don't
31:09
insure every family member, every friend.
31:12
So every person they know, every employee feels that pain
31:17
regardless of them. So they know that that is still
31:20
this pain in the ass thing that's coming.
31:21
Like maybe not of a lot of them have plans in place for that.
31:25
No, they don't. They don't think about like.
31:26
They usually just take like the cheapest plan.
31:28
And usually that's a really good indicator to me that they were
31:32
just told take the cheapest plan instead of thinking like three
31:35
or four or five years down the road because you're not
31:38
expecting your employees to leave in 12 months, so.
31:41
Why? But that's how they treat their,
31:43
their health care benefits. They trade, well, we'll just
31:46
trade it to the cheapest 1 next year.
31:48
And yeah, now unfortunately, we're starting to see that
31:50
within the tech space. We're seeing all these companies
31:53
cutting jobs like crazy. And if you've been a part of
31:56
that, I feel for you because it's it, it's these companies
32:00
had built up a false sense of security saying we need you, but
32:04
they didn't. And now they're just abandoning
32:09
him and thinking now, OK. And these people like, like my
32:12
brother-in-law, dude, like he was an account manager and not
32:15
an account project manager, a totally different thing.
32:18
And he got let go. And then he got let go.
32:22
And then he got let go the third time.
32:23
And then he's been without a job for six months and he's like, I
32:27
got an interview with Weave and I don't want to say anything.
32:30
It's been a long time. They could have changed
32:32
direction, leadership, a structure of how they, you know,
32:36
processes stupidity level of certain people.
32:40
Yeah, for sure. But it could be a good
32:42
opportunity and it depends on what he's doing there.
32:45
Yeah, and that's what he's saying to them.
32:46
But you know, the thing for him is that he still goes back to, I
32:49
want it to be the same as when it was really awesome for me.
32:52
But the one thing I like you stated is that life is constant
32:56
change. And so I should never be dead
32:59
set on today's going to be awesome because these things are
33:02
going to happen. Today's going to be awesome
33:04
because I'm going to make it awesome.
33:06
And when things that come up that are disappointing and bad,
33:08
you know what I'm going to, I'm going to stop and look at it
33:11
going, can I change that now? If no, then let's focus on the
33:14
positive things that I can, which is just progress.
33:17
And that's what I try to think about every day.
33:20
But seriously, on my way over here, I was thinking that same
33:22
thing what you had just stated. And it's that's that great
33:27
example of you being at a network thing and he's nervous
33:29
about all of the all of the business features.
33:32
And you're just like, and they came there and you're like,
33:35
yeah, this is who I am. I'm not even going to talk about
33:37
that because they don't care who you are.
33:39
They're looking for another friend.
33:41
Every person you talk to is looking for a friend.
33:43
Yeah, that was basically it. And the conversation at lunch
33:46
was great. Like it was fun.
33:47
We talked about gosh, what did we talk about my divorce?
33:50
We talked about that. We talked about kids, we talked
33:52
about ketamine, we talked about cannabis.
33:54
We talked about all sorts of random shit and and.
33:58
Your brother's probably like. And one of those dudes was
34:01
definitely holla Mormon, you could tell mid 50s.
34:04
And so just both great guys had amazing conversations with them
34:08
both and it was just very different.
34:11
And I liked that his pitch was very short.
34:12
He kept it short and they had a couple questions about kind of
34:16
tools and things that might help with where things are going.
34:19
It was a good topic but I'm like you could have just asked a
34:22
couple questions and wouldn't have even pulled from, you know,
34:26
conversation just if they chose. To maybe a place of concern too,
34:30
like, hey, you know, what are you doing here?
34:31
I got. I'm just curious.
34:33
Because that was the biggest thing is everyone in that
34:35
industry knows that the certificates have changed from
34:39
398 days to 200 days, that they refresh, that you have to update
34:44
them and then it'll go to 100 and then to 47.
34:46
And so all of those tech companies have like every
34:50
company who has websites and all of these things need those
34:55
securities and they have to update them across.
34:58
A Oh yeah, dude, that's a big thing everywhere.
35:00
And so everyone's having that issue.
35:02
And so it was like all he had to do was ask, hey, what are you
35:05
guys seeing or doing with this? Or even like in the third
35:09
person. That's one thing I've learned is
35:10
like other companies like this, they they've experienced this.
35:13
So I'm like, it's just super easy to go, hey, what is your
35:17
guys's plan for these types of things that you guys are seeing?
35:19
Because they're on a different, they're on the security side and
35:22
he's on the certificate side. And I'm like, so they partner,
35:26
they work well together, but it's just a simple question.
35:29
And I was like, so that doesn't necessarily pull from the
35:32
conversation. And you could do that without
35:34
pitching it and even just get that same connection and that,
35:39
you know, and, and not have to draw from that without going,
35:41
hey, I'm going to interject my pitch.
35:43
It's just more of a natural flow to it.
35:46
And I was like, and then it doesn't feel like, Hey, can you
35:48
feel this on your leg? You know, here you're going to
35:51
buy the timeshare. It's.
35:52
Like, all right, this is just part of the conversation because
35:56
we've talked about a million different things, and this
35:59
doesn't feel like a sales pitch or anything.
36:01
It's just what what the hell are you guys doing with this?
36:03
Because holy shit, this is crazy.
36:05
Yeah, this is going to shock our whole industry.
36:08
I'm so glad that we had this conversation because it's, you
36:12
know, I've, I've felt like, you know what, what's going on here?
36:15
Like because the other people in there are getting meetings, but
36:18
they're not closing deals. I can close deals.
36:21
Yeah. And then my boss was talking
36:23
about how when you get to mid market, you can partner up with
36:26
another producer and you can go in on together.
36:28
And there's these two other guys that are the top performers in
36:31
the state. Yeah.
36:32
One of them loves to hunt. He can prospect like crazy and
36:35
the other one closes. So that's what they do.
36:37
They. Partner they.
36:38
Partner with all of these big companies and they go over there
36:42
and they do it together and it's and I was like, that would be so
36:46
much cooler in this one too, because I am a shit at
36:49
prospecting. I'm shit at it.
36:51
The reason why is because I'm too into like what you stated
36:54
before the no, no, you're not going to like me, and that's the
36:58
worst for me than taking my business.
37:00
And so when I got that in my head go people love talking to
37:03
you. You just have to be one that
37:05
people want to talk to and so it's.
37:08
Yeah, and not everyone's gonna have the time, no.
37:10
And so it's like, you know, but it's the you tried not yeah and
37:13
not getting in your head about like, oh fuck, 'cause it is.
37:16
It's that, no. And it beats you up and you're
37:18
like, oh, it'd be like going to a dance and asking 50 girls out
37:23
to dance and every single one of them turned you down.
37:25
You're like, fuck. Like then you go and stand on
37:27
the wall like. You go to the next one, Yeah,
37:30
and you get that. I mean, it was like at that, you
37:32
know, that's a really good point, Brandon.
37:34
It's like at the event, like when I'm when I got this couple
37:37
paired up and the guy's like, I've been coming to these things
37:39
forever and I've never been able to make a connection.
37:43
He goes, this is the first time where I feel like I met my
37:45
person and the girl was like, yeah, I feel the same way.
37:50
Like to hear people do that as strangers 1 moment and then
37:54
moments later being like wow. Especially in a time in the
37:59
world where I feel like we are incredibly disconnected as
38:04
humans from each other and have a real hard struggle with just
38:08
connecting with someone new, someone random, someone out of
38:11
the blue. Well, I'm going to do a connect
38:14
by shape event for friends soon and I want you and em to come
38:18
and it's it's going to be awesome because it's the way
38:22
that we set up this way. I set up this last one.
38:24
I'm making it even tighter. Wiley's making an app for me
38:27
right now, so it makes it even easier.
38:29
And I'm like, you know, I'll get you back.
38:31
And he's like, no, I really want to do this for you.
38:33
He's like, you've helped me so many times without even asking
38:35
for anything. He's like, let me do this for
38:37
you. And I was like, I appreciate
38:38
that, man. I really do.
38:40
And I just want to make it so where people can connect.
38:42
But dude, that's what I do. I get it doesn't even make me
38:45
feel like, yeah, I did that. I didn't do shit.
38:47
I told him to. They're like thinking like, I
38:48
didn't do anything. What I did is I just kind of
38:51
revealed that you're, you're good people, you just, you just
38:54
blend better with certain others and what better time.
38:58
And that's the whole thing. Like the friend one.
38:59
I think that will do even more because people want friends,
39:04
They want genuine friends. But it's kind of hard to trust
39:07
people these days 'cause you think that they're all after
39:09
something. But if you had something really
39:11
in common, that's kind of cool. And if you find each other
39:14
interesting, like how opposite we are, but we're the same
39:18
'cause we're always, we stay curious.
39:20
So it's, I don't know, guys. Tell me what you guys think
39:22
about that. Give us some ideas about what
39:24
you guys got from this episode. And stay curious.
39:27
Yeah, stay curious.