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Why AI Can't Replace Marketing Strategy - with LinkedIn's Robin O'Connell
Robin O'Connell spends his days inside LinkedIn's marketing and advertising team in Australia, working with founders and brands on content strategy - which makes him a rare voice on where AI genuinely helps marketers, and where it still falls flat. In this episode, Robin makes the case that the smartest move for any marketer right now is trying to replace parts of your own job with AI, just to find out fast what it can't do. His answer: strategy. AI can automate tactics at scale, but it still can't replace the judgement that comes from genuinely understanding a customer.
Georgie and Robin get…
The skinny
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