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Episode 333: Finding & Reaching Your Customer: Book Marketing w/ Lindsay McKee | A People's Guide to Publishing
Lindsay Sims Mckee is a professor and digital marketing expert based in Ohio.
This week on the podcast, Lindsay joins Joe and Elly to talk universal marketing truths and strategies, like determining who your customer is (hint: it's not you!), their needs, and coming up with books that fill what they're looking for,
Buckle in, marketing nerds, this is a fun one!
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