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EYL #77 The Plug · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
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  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
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  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right.
• 0:51
  Speaker 2: Leave now.
• 0:53
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 0:57
  Speaker 3: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 4: All right, guys, welcome back earned a Lisia La edition.
• 1:04
  Speaker 4: We have a very we have a very very educational,
• 1:08
  Speaker 4: exciting episode. I'm looking forward to. I know you're gonna
• 1:10
  Speaker 4: learn a lot. We have for Zana Naani.
• 1:15
  Speaker 3: That was good.
• 1:19
  Speaker 4: Sorry I got nervous, cracked under pressure, cracked under pressure.
• 1:25
  Speaker 4: But no, this is very this is very going to
• 1:27
  Speaker 4: be an informative episode. So for people that don't know,
• 1:31
  Speaker 4: there's a lot of programs that for business owners. So
• 1:34
  Speaker 4: the thing of the think about this whole podcast is
• 1:36
  Speaker 4: to get people information, is to inform people, and we
• 1:38
  Speaker 4: inform people of all areas of finance, but especially business
• 1:42
  Speaker 4: owners and entrepreneurs. Right, So when we heard your story
• 1:46
  Speaker 4: and he was just educating us about how many programs
• 1:49
  Speaker 4: and opportunities there are for business owners, I'm like, okay, yeah,
• 1:52
  Speaker 4: we definitely we have to tell the people to enlighten them,
• 1:55
  Speaker 4: to educate them, and to really you know, give them
• 1:57
  Speaker 4: an idea of what's going on. So you are a
• 2:01
  Speaker 4: business coach, business consultant and you've worked with over four
• 2:05
  Speaker 4: hundred businesses in the last six years, all the way
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  Speaker 4: from small businesses to fortune five hundred companies.
• 2:10
  Speaker 2: That's correct.
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  Speaker 4: Some of the largest companies are Lexus, Chet, Blue Us Bank,
• 2:15
  Speaker 4: the La County, the Fire Department. So you and you
• 2:18
  Speaker 4: work with a lot of different companies as far as
• 2:20
  Speaker 4: the divert the inclusion program and diversity, right, yes, yes, yes,
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  Speaker 4: So first and foremost, thank you, thank you.
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  Speaker 2: For thank you for having me, thank you for.
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  Speaker 5: Coming taking out, thank you for hosting us exactly, thank
• 2:33
  Speaker 5: you for coming.
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  Speaker 4: Exactly, exactly exactly, so we're gonna we're gonna jump right
• 2:37
  Speaker 4: into it. And you was just you was educating me
• 2:39
  Speaker 4: about redlining. And after redlining, there was some programs put
• 2:44
  Speaker 4: in place by banks to kind of help the effects
• 2:48
  Speaker 4: of redlining business. So, can we just get a brief
• 2:51
  Speaker 4: explanation of what red lining is so people that might
• 2:53
  Speaker 4: not be familiar with redlining.
• 2:54
  Speaker 2: Sure.
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  Speaker 4: So.
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  Speaker 2: Unfortunately, there was a lot of racist policies that were
• 2:59
  Speaker 2: up held by the government and other aspects of our society,
• 3:03
  Speaker 2: and one was redlining. And redlining is when a lot
• 3:07
  Speaker 2: of different institutions drew literal red lines on the map
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  Speaker 2: and said we are not going to do business here
• 3:13
  Speaker 2: and we're not going to have any loans here or
• 3:16
  Speaker 2: access for people for real estate. And those were underrepresented communities,
• 3:21
  Speaker 2: i e. People of color. And so what happened is
• 3:24
  Speaker 2: as a result of that, years and years and years
• 3:26
  Speaker 2: of this trauma and really this pain that has been
• 3:31
  Speaker 2: put on people our communities, there have been programs and
• 3:36
  Speaker 2: things that have come into place to help offset that.
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  Speaker 2: And one is called the Community Reinvestment Act and is
• 3:42
  Speaker 2: literally an act that says that banks and other people
• 3:46
  Speaker 2: have to donate back to those communities in the form
• 3:50
  Speaker 2: of you know, donations and charity to nonprofits and specifically
• 3:56
  Speaker 2: it's for financial literacy. So what all you all are
• 3:58
  Speaker 2: talking about. They are funding that. They're giving the money
• 4:02
  Speaker 2: to nonprofits. And I work for nonprofit, so I was
• 4:05
  Speaker 2: fully aware of what amazing programs are there are because
• 4:09
  Speaker 2: we were able to get the checks to do the program.
• 4:12
  Speaker 2: So some of those things are business counseling, they're entrepreneur programs.
• 4:15
  Speaker 2: I used to teach entrepreneur programs and they're really low
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  Speaker 2: cost or they're free, and so it's just really good
• 4:21
  Speaker 2: for our people to know about that. I'm Filipino and
• 4:24
  Speaker 2: Pakistani and so I worked in historic Filipino town in
• 4:27
  Speaker 2: la and we did a lot of good work there.
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  Speaker 2: We still do a lot of good work there around
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  Speaker 2: how to get people aware of what's out there. Savings programs.
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  Speaker 2: They had one program back in the day where you
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  Speaker 2: could save money like fifty bucks a month and at
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  Speaker 2: the end of practicing saving for twelve months, you get
• 4:43
  Speaker 2: two thousand dollars from this bank, from this grant. It
• 4:46
  Speaker 2: was amazing. So people need to know about stuff like
• 4:49
  Speaker 2: that and be aware about what's possible.
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  Speaker 4: Okay, so all right the Community Reinvestment Act. Can we
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  Speaker 4: just give a little bit, a little bit broad a
• 4:59
  Speaker 4: detail on what that actually is? That is? That? Is
• 5:01
  Speaker 4: that A because we're in l I don't know if
• 5:02
  Speaker 4: I sit that way in LA, but we're in l
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  Speaker 4: A right now. Shout out to the city, the great
• 5:06
  Speaker 4: city of Los Angeles. You know, we love l A.
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  Speaker 4: So but is this a program that is specific to
• 5:11
  Speaker 4: California l A or is it a national.
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  Speaker 5: I feel like LA was broken into the red line zones,
• 5:17
  Speaker 5: and I think it had something to do with the
• 5:19
  Speaker 5: train tracks, and that's how the parts of LA were
• 5:22
  Speaker 5: broken up, like Compton Wise, It's like all these things
• 5:25
  Speaker 5: were broken up intentionally, right and in that time, that's
• 5:29
  Speaker 5: how neighborhoods formed and.
• 5:30
  Speaker 2: How games key people where they were.
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  Speaker 4: It was like, it's a history of that Chicago, and
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  Speaker 4: that's where the term other side of the train tracks
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  Speaker 4: exactly because literally a lot of you on the other
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  Speaker 4: side of the tracks that separated the good neighborhood from
• 5:43
  Speaker 4: bad neighborhood quote unquote, well, I mean property from not poverty.
• 5:50
  Speaker 4: So that's a good first bethead. I mean not good people,
• 5:53
  Speaker 4: but good as far as you know real estate prices
• 5:55
  Speaker 4: and stuff like that. So all right, But it was.
• 5:57
  Speaker 2: A multiplier effect of that, because if you couldn't get
• 6:00
  Speaker 2: a loan, you couldn't own a house. If you couldn't
• 6:02
  Speaker 2: own a house, then you can't have wealth. So it's
• 6:04
  Speaker 2: what we see multiply over and over. And then on
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  Speaker 2: top of that the schools is that you're in an
• 6:10
  Speaker 2: undesirable neighborhoods, you're not gonna have good schools. So on
• 6:12
  Speaker 2: top of that, then your schools are bad. So what
• 6:14
  Speaker 2: do you have. You have liquor stores and check cashing places.
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  Speaker 2: You don't have banks, so you're now paying to cash
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  Speaker 2: your check. You're paying to go and get your check cash.
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  Speaker 2: So it's just lose, lose, lose the whole way. So
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  Speaker 2: this Community Reinvestment Act was to help offset that, to
• 6:28
  Speaker 2: help get people back into banking, to trust banks again,
• 6:32
  Speaker 2: so not to go to the check cashing places, not
• 6:35
  Speaker 2: to go spend money doing putting your Oh we have
• 6:38
  Speaker 2: people having cash under the mattresses. That's where people are.
• 6:41
  Speaker 2: That's where they're saving them money because they're like, we
• 6:43
  Speaker 2: don't trust the banks. How do we don't even know
• 6:45
  Speaker 2: anyone at the bank. Actually banks don't have people that
• 6:47
  Speaker 2: look like us. So these nonprofits where these intermediaries, these
• 6:51
  Speaker 2: like go betweens to help people gain trust back into
• 6:54
  Speaker 2: the banks. That's what they were for.
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  Speaker 3: It's funny like that.
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  Speaker 5: We we had conversations with adults were the first thing
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  Speaker 5: that they wanted to do when they got that check
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  Speaker 5: was go to check cash, and we were like, no,
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  Speaker 5: you should probably have a bank account. And it's like,
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  Speaker 5: now I don't trust it. It's just something that's been
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  Speaker 5: ingrained in our communities for so long. That's it.
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  Speaker 4: And people don't people don't understand how you know what.
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  Speaker 4: Somebody made a good, good analogy to me because when
• 7:16
  Speaker 4: I first when I got my first job, and I
• 7:19
  Speaker 4: went to the check cashing checks like a couple of
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  Speaker 4: blocks away from where I worked in the camp and
• 7:23
  Speaker 4: everybody went there and they were saying, like, you never
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  Speaker 4: see a check cash in place in like a white
• 7:28
  Speaker 4: neighborhood or like a wealthy neighborhood. You don't. This is
• 7:32
  Speaker 4: what a fried chicken spot.
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  Speaker 5: You never see a couple of things. It's going to
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  Speaker 5: be a liquorster, a church, a fried chicken spot, and
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  Speaker 5: a check ash.
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  Speaker 4: No, it's it's true, it's true. So but all right,
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  Speaker 4: So there's programs put in place by banks to help
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  Speaker 4: educate people, right, So what are they actually educating them on.
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  Speaker 2: So one is how to have a bank account, how
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  Speaker 2: to actually write a check, how to just use the
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  Speaker 2: financial institutions that are out there to get you used
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  Speaker 2: to that so you don't have to pay for your
• 8:01
  Speaker 2: money because a check cashing place, Okay, you cash your check,
• 8:04
  Speaker 2: but then you get used to going there, and then
• 8:05
  Speaker 2: they upsell you on like this a loan. Oh, you
• 8:08
  Speaker 2: need an advance on your check. You need some money, Okay,
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  Speaker 2: but that's like going to cost you forty percent. So
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  Speaker 2: the next time around, now you're paying half your check
• 8:15
  Speaker 2: right in order to get the money, and then that compounds,
• 8:17
  Speaker 2: so now you owe money. So all of a sudden,
• 8:19
  Speaker 2: you're owing money instead of making money. Where if you
• 8:22
  Speaker 2: put in the bank you gain interest, even if it's
• 8:24
  Speaker 2: a little bit interest, at least you're not paying to
• 8:25
  Speaker 2: get your money. So it's a way to get people
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  Speaker 2: used to using financial institutions and Also the other programs
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  Speaker 2: were about how to start a business, which I really love.
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  Speaker 2: That's what I was a part of, so how to
• 8:37
  Speaker 2: start a business. And then I even did financial literacy
• 8:40
  Speaker 2: for kids, so we got piggybanks. We taught them how
• 8:42
  Speaker 2: to count and use a calculator, and then we taught
• 8:45
  Speaker 2: them about like needs and wants. So don't spend money
• 8:48
  Speaker 2: on those name brands necessarily when you're that young, Like
• 8:51
  Speaker 2: save a bit, you know, earn your leisure, how you
• 8:53
  Speaker 2: have your assets.
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  Speaker 3: This sounds something right right, Yeah, for sure.
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  Speaker 2: That's what you teach. So we did it all for
• 8:59
  Speaker 2: you know, there in those hoods, and it was great.
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  Speaker 4: Can you talk about the program for small business owners? Yeah,
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  Speaker 4: there's an SBA.
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  Speaker 2: So the government has different parts of it, and one
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  Speaker 2: part of it is called the Small Business Administration, the SBA.
• 9:14
  Speaker 2: And who pays for that? You do? You do?
• 9:16
  Speaker 4: I do?
• 9:17
  Speaker 2: The taxes pay for it. The taxes that you pay
• 9:20
  Speaker 2: go to programs. And these programs are free so that
• 9:23
  Speaker 2: the programs are small business counseling, so you can come
• 9:27
  Speaker 2: if you need a business plan, you can go roll
• 9:29
  Speaker 2: up to one of these places and go and get
• 9:31
  Speaker 2: yourself a business counselor for free, and they will coach
• 9:34
  Speaker 2: you through a business plan. And you've already paid for
• 9:37
  Speaker 2: it because you pay ten taxpayer, so you should go
• 9:39
  Speaker 2: and get the resources that you've paid for.
• 9:41
  Speaker 5: Where do I find this program? Because I know this
• 9:43
  Speaker 5: is not being offered in schools, So is it at
• 9:45
  Speaker 5: a community center or is there a designated area that
• 9:47
  Speaker 5: I can find that program?
• 9:49
  Speaker 2: Right? So, the SBA has centers, they're called Small Business
• 9:52
  Speaker 2: Development Centers, and they're also partnering with the nonprofits, so
• 9:57
  Speaker 2: they would employ people like me to work in these
• 9:59
  Speaker 2: nonprofits to reach out to the community and then be
• 10:02
  Speaker 2: like they're like proxy, like be their ambassador. So they
• 10:05
  Speaker 2: would be the ones to help in those communities teach
• 10:08
  Speaker 2: people about business plans and other stuff.
• 10:10
  Speaker 5: Okay, and each demographic has its own, right because I
• 10:14
  Speaker 5: know you said that you were working with the Filipino.
• 10:17
  Speaker 3: Area, and is that true for the Hispanic area?
• 10:21
  Speaker 2: Yeah, and the black communities too. So the banks knew
• 10:24
  Speaker 2: that the only way for people to get used to
• 10:27
  Speaker 2: them is to go through the nonprofits they know or
• 10:30
  Speaker 2: the churches they know. So most of these communities have
• 10:32
  Speaker 2: their own so you could just look up what's in
• 10:34
  Speaker 2: your area look up who the main players are who
• 10:37
  Speaker 2: are doing work in the area, really good community nonprofit work,
• 10:41
  Speaker 2: and they're probably doing this already.
• 10:43
  Speaker 4: But how do you look it up?
• 10:44
  Speaker 2: How so you could look up small Business Counseling or
• 10:48
  Speaker 2: free small Business Development Center SBA and you'll find it.
• 10:53
  Speaker 4: And do you have to how do you qualify? Like,
• 10:55
  Speaker 4: it's okay if I'm a small business owner, I want
• 10:57
  Speaker 4: to have a business plan? Me right, there's a certain
• 11:01
  Speaker 4: qualification that I have to meet to have a free
• 11:04
  Speaker 4: business plan.
• 11:05
  Speaker 2: No, it's free. You fill out one form with your name, address,
• 11:09
  Speaker 2: and you check that you certify this information is true
• 11:12
  Speaker 2: and that's it.
• 11:13
  Speaker 4: So I can google. I can google s B a s.
• 11:16
  Speaker 2: B a free business counseling or small business development center,
• 11:22
  Speaker 2: and then you can find one near you and they're
• 11:24
  Speaker 2: targeted to let's say women, or let's say the community
• 11:27
  Speaker 2: that you're part of, and it's all free. They also
• 11:30
  Speaker 2: have another program called SCORE and that program is with executives.
• 11:35
  Speaker 2: So it's I forget the first part, but it's retired
• 11:37
  Speaker 2: executives and it's these guys who are like retired in there,
• 11:41
  Speaker 2: you know, in their retired time frame, like they're they're
• 11:45
  Speaker 2: they're free and they want to give back, and they
• 11:48
  Speaker 2: also do counseling for you. So you can even hear
• 11:50
  Speaker 2: from an executive, which is a trip because they're they're
• 11:53
  Speaker 2: you know, golfing and hanging out and they want to
• 11:56
  Speaker 2: give back and so they will talk to anybody. You
• 11:58
  Speaker 2: just make an appointment.
• 11:59
  Speaker 3: And it's so in the area that you worked. What's
• 12:01
  Speaker 3: the retenttrary?
• 12:02
  Speaker 5: How many people do you see trying to create small
• 12:04
  Speaker 5: businesses in the community you served.
• 12:06
  Speaker 2: The thing is the thing that people think is you
• 12:09
  Speaker 2: need money to make money. You don't need money to
• 12:11
  Speaker 2: make money, you need drive. The thing that I saw
• 12:14
  Speaker 2: that made everybody successful is they had ambition, Like they
• 12:18
  Speaker 2: could have a couple bucks in their pocket, but they
• 12:20
  Speaker 2: knew that they could do it. I had one sister.
• 12:22
  Speaker 2: She had an ice cream truck and I'll give her
• 12:25
  Speaker 2: a shout out. Her name, her company name is Callie Pop.
• 12:30
  Speaker 2: And she would go in the hood and sell ice cream.
• 12:32
  Speaker 2: Like why are you going in the hood. She's like,
• 12:33
  Speaker 2: my papa did that. My papa did that because it
• 12:35
  Speaker 2: was the jungle and he was the only one that
• 12:37
  Speaker 2: would sell ice cream in the hood. And I helped
• 12:39
  Speaker 2: her and so we got her her things set up.
• 12:43
  Speaker 2: She got set up at the commissary like where she
• 12:45
  Speaker 2: stocked her stuff. And just like the other day, I
• 12:49
  Speaker 2: saw her in the Beach Cities areas and she was
• 12:52
  Speaker 2: selling to the kids, and I was like, girl, you're
• 12:54
  Speaker 2: doing good, Like I'm so proud of you that you
• 12:56
  Speaker 2: came up. And she she didn't have much, but she
• 12:59
  Speaker 2: made it work. But she had that determination and it
• 13:02
  Speaker 2: was like her legacy because it came from her dad.
• 13:05
  Speaker 2: So she really wanted to do it. And so I
• 13:07
  Speaker 2: had people doing childcares and people doing record stores. I
• 13:12
  Speaker 2: have restaurants, and they had nothing. They had no education,
• 13:16
  Speaker 2: even you know high school dropouts, right, And one of
• 13:21
  Speaker 2: my clients in the Park's Finest, they were high school
• 13:23
  Speaker 2: dropouts and they used to cook barbecue in the hood
• 13:26
  Speaker 2: to stay out of trouble, so they wouldn't get into
• 13:28
  Speaker 2: fights with people because they'd be the ones that would
• 13:29
  Speaker 2: come through and cook for you for your parties. So
• 13:32
  Speaker 2: they never got in anybody's way. They were run on
• 13:35
  Speaker 2: anybody's side. And they came to me one day and
• 13:38
  Speaker 2: they're like, yo, like we want to go and buy
• 13:40
  Speaker 2: this trailer. We want to buy this barbecue trailer. And
• 13:42
  Speaker 2: so I helped them through it. They ended up now
• 13:45
  Speaker 2: they have a storefront. They got on diners, drive ins
• 13:47
  Speaker 2: and dives on the food network and it's like and
• 13:50
  Speaker 2: it there's high school dropouts.
• 13:51
  Speaker 4: So let me ask you this. So the Small Business Administration, Yeah,
• 13:55
  Speaker 4: they help you. They can write, well, they can help
• 13:57
  Speaker 4: you write a business plan. Yes, they can help you
• 14:00
  Speaker 4: with coaching, mentorship, right, can they help you with funding.
• 14:04
  Speaker 2: Yes they can. So all of the coaching and the
• 14:07
  Speaker 2: classes that they have they do want to get you
• 14:10
  Speaker 2: set up so you can go and get a loan.
• 14:13
  Speaker 2: And so they actually have education on how to get
• 14:16
  Speaker 2: a loan from a bank. So they work with banks
• 14:18
  Speaker 2: on getting businesses ready to go and try to go
• 14:21
  Speaker 2: for a loan. So all these banks and the SBA,
• 14:24
  Speaker 2: they all work together to try to help the different
• 14:27
  Speaker 2: business clients get ready and you know, try to acquire
• 14:31
  Speaker 2: that which is possible.
• 14:33
  Speaker 4: And it's all free.
• 14:34
  Speaker 2: That is free, all free. It's all free. But we
• 14:38
  Speaker 2: don't know about it.
• 14:39
  Speaker 3: We do.
• 14:40
  Speaker 4: Now, what are some things some people can do to
• 14:43
  Speaker 4: help them help their chances to get alan because that's
• 14:45
  Speaker 4: always come down to money and it.
• 14:46
  Speaker 2: Always comes out with credit, right, So use your credit
• 14:50
  Speaker 2: card responsibly and build your credit score up slowly and
• 14:54
  Speaker 2: be responsible. So even if you okay, so when people
• 14:57
  Speaker 2: use debit cards, it's cash out the door, right, which
• 15:00
  Speaker 2: is fine because you're like, oh, I don't want to
• 15:01
  Speaker 2: spend more than I have in my bank. But if
• 15:03
  Speaker 2: you can discipline yourself and use a credit card and
• 15:05
  Speaker 2: pay that fifty bucks down every month, then you have
• 15:08
  Speaker 2: like a track record of credit. I remember the first
• 15:11
  Speaker 2: credit card I opened, I only had five hundred dollars,
• 15:14
  Speaker 2: like that's all I could get, Like that was my max.
• 15:16
  Speaker 2: And I still have that card today because it and
• 15:19
  Speaker 2: I won't close it because it has a history of
• 15:21
  Speaker 2: credit history of how many years I've had that one
• 15:25
  Speaker 2: credit card. In fact, I don't think I even increased
• 15:27
  Speaker 2: the limit. I still only have five hundred on it.
• 15:29
  Speaker 2: But I never closed it, and so they've seen like
• 15:32
  Speaker 2: decades of me using a credit card. And I didn't
• 15:36
  Speaker 2: have a lot of money at the time, like I
• 15:38
  Speaker 2: was a student, like I literally they didn't know who
• 15:41
  Speaker 2: I was. But I applied for it as a student.
• 15:43
  Speaker 2: I was like, oh, yes, I have this five hundred
• 15:45
  Speaker 2: dollar card, and at the time that was like a
• 15:47
  Speaker 2: lot of money for me. So I just never went
• 15:50
  Speaker 2: over and I paid it off and then over time
• 15:52
  Speaker 2: you built your.
• 15:52
  Speaker 5: Credit score back to funding for a seconds. What's the
• 15:55
  Speaker 5: maximum amount of money that can be loaned for a
• 15:58
  Speaker 5: small business?
• 15:59
  Speaker 2: There is there's no mak, no max. Okay, there's no max.
• 16:02
  Speaker 2: There's different levels. So they have different programs for like
• 16:05
  Speaker 2: depending on how much business you do, but they have
• 16:08
  Speaker 2: smaller loans. It's more what's the minimum? I think that's
• 16:12
  Speaker 2: the question. Like it's more like can I go for
• 16:14
  Speaker 2: five thousand dollars? Can I go for ten? And so
• 16:17
  Speaker 2: what it is is you can go and make a
• 16:19
  Speaker 2: relationship with your bank, go and talk to someone there
• 16:22
  Speaker 2: and start to ask these questions and they will actually
• 16:25
  Speaker 2: also coach you through it to help you get ready.
• 16:27
  Speaker 2: And it's all that's all free too.
• 16:30
  Speaker 4: So I want to ask you one more question. The
• 16:31
  Speaker 4: chamber of commerce you work with chame more commerce?
• 16:33
  Speaker 2: Right? I did I work for? After this nonprofit? I
• 16:36
  Speaker 2: work for an Asian Chamber of Commerce?
• 16:38
  Speaker 4: So what is the chain of I could? I always
• 16:40
  Speaker 4: hear chain of commerce here in this city, and there's
• 16:43
  Speaker 4: different groups to have chain Like what is it? What
• 16:45
  Speaker 4: is it? What does that mean? Like? What is a
• 16:46
  Speaker 4: chain of commerce?
• 16:47
  Speaker 2: What do you do So a chamber of commerce takes
• 16:51
  Speaker 2: Businesses can sign up to join as a member, and
• 16:54
  Speaker 2: you basically are members with other people, and then you
• 16:58
  Speaker 2: can network with these people, meet them, maybe do business
• 17:01
  Speaker 2: with them. You can go to their different events and
• 17:04
  Speaker 2: learn from them, and it's basically an association, so you're
• 17:08
  Speaker 2: not solo on your own. Like if you start a
• 17:11
  Speaker 2: business and you're like, I don't know anybody. Where can
• 17:13
  Speaker 2: I meet somebody or where can I learn from other people?
• 17:16
  Speaker 2: And even though they're your peer group, like they're the
• 17:18
  Speaker 2: same as you, they might have a tip that you
• 17:19
  Speaker 2: don't know. So by going and hanging out with these people,
• 17:23
  Speaker 2: you're also kind of raising the bar on yourself because
• 17:25
  Speaker 2: you're learning from other people who might be struggling the
• 17:27
  Speaker 2: same way but might have a tip for you. They
• 17:30
  Speaker 2: might know something about a program, or they might actually
• 17:33
  Speaker 2: introduce you to some business, and so by being around
• 17:36
  Speaker 2: other people like that, you're just going to raise your
• 17:39
  Speaker 2: chances of doing better.
• 17:40
  Speaker 4: Okay, So a chain of commerce is not a government institution.
• 17:44
  Speaker 2: It's not it's by the city. And then there are
• 17:47
  Speaker 2: these offshoots like the one I work for, that are
• 17:49
  Speaker 2: for the community. So there are nonprofit ones and they're
• 17:52
  Speaker 2: all really like geographic base.
• 17:55
  Speaker 3: Most of the time, anyone can can visit the chamber.
• 17:58
  Speaker 2: Of commerce, you can join, there's usually a you to join,
• 18:01
  Speaker 2: so that's the only kind of thing that you have
• 18:03
  Speaker 2: to sign up for, right, cool.
• 18:06
  Speaker 4: Cool, So yeah, that was some good information. So now
• 18:08
  Speaker 4: we're going to go into the second segment. We're going
• 18:09
  Speaker 4: to talk about different programs to hire small businesses. So
• 18:13
  Speaker 4: the first thing you have to do is educate yourself
• 18:15
  Speaker 4: to actually start a business. But once you start a business,
• 18:18
  Speaker 4: was educating us that there's a lot of initiatives and
• 18:21
  Speaker 4: programs and even stipulations a lot of times big corporations
• 18:24
  Speaker 4: have to put in place to bring small business owners on.
• 18:27
  Speaker 4: So yeah, we're going to go into that segment next.
• 18:30
  Speaker 4: All right, So in the second segment, we're going to
• 18:32
  Speaker 4: talk about supplier diversity, right and so, well, a lot
• 18:35
  Speaker 4: of times people don't realize is that there are programs
• 18:39
  Speaker 4: in place and some stipulations a lot of times in
• 18:42
  Speaker 4: place that a big corporation or a government agency they
• 18:47
  Speaker 4: have to use a portion of their budget for minority businesses. Right,
• 18:51
  Speaker 4: So all right, can we go into.
• 18:53
  Speaker 2: That, Let's do it all right?
• 18:54
  Speaker 4: All right? So, so all right, So what's the deal
• 18:57
  Speaker 4: with that.
• 18:59
  Speaker 5: Before we go to the kid. Can we define what
• 19:00
  Speaker 5: a minority is? Well, that might be important to know first.
• 19:04
  Speaker 4: Right, Well, oh yeah, can we do that.
• 19:05
  Speaker 2: We can do that, so tie together your question and
• 19:08
  Speaker 2: your question. There are programs out there where companies have
• 19:12
  Speaker 2: to do business with people who are underserved. And so
• 19:15
  Speaker 2: the minority category is basically people of color, So it
• 19:18
  Speaker 2: could be someone who's Black, Asian, Latino. That is the
• 19:23
  Speaker 2: minority community. The Native community has their own as well,
• 19:27
  Speaker 2: but they're also a minority. You also have veterans have
• 19:31
  Speaker 2: their own categories. So if we have folks here who
• 19:33
  Speaker 2: are veterans who have served our country, that's another category,
• 19:36
  Speaker 2: and women is another category. So you can belong to
• 19:39
  Speaker 2: more than one category and actually try to go for
• 19:41
  Speaker 2: a business in each of these categories. But basically, if
• 19:45
  Speaker 2: you're a person of color, you can go for the
• 19:47
  Speaker 2: minority category. If you're a man or woman, whatever you are.
• 19:49
  Speaker 4: So can you walk me through and we can go
• 19:51
  Speaker 4: through LA. Like, since we're in LA. If I have
• 19:56
  Speaker 4: an HVAC company in Los Angeles, I'm African American mail.
• 20:01
  Speaker 4: Yeah right, all right, what do I do?
• 20:05
  Speaker 2: So let's say you're doing pretty good. Like you you're
• 20:09
  Speaker 2: you got your business going your you've got customers, like
• 20:11
  Speaker 2: you've got to be at the point where you're you're operating,
• 20:14
  Speaker 2: you're doing not bad for yourself, you've got your financials.
• 20:17
  Speaker 2: Then you can start to go kind of for the
• 20:19
  Speaker 2: big guns, like you can go for corporations. And corporations
• 20:24
  Speaker 2: are buying stuff all the time. They're buying light bulbs
• 20:26
  Speaker 2: or buying paper, they're buying, you know, things like that,
• 20:30
  Speaker 2: and they're looking for vendors that are minorities, that are
• 20:33
  Speaker 2: from these categories. And in California specifically, the utilities here
• 20:40
  Speaker 2: have a general order that mandates basically, it makes it
• 20:47
  Speaker 2: required that phone companies, the water companies, all these utility
• 20:52
  Speaker 2: companies they have to do business with minorities have to
• 20:55
  Speaker 2: have to have to is a law. Okay, so that's
• 20:58
  Speaker 2: set aside. So at least fifteen percent of anything that
• 21:02
  Speaker 2: they buy, any people they hire have to be minorities.
• 21:06
  Speaker 2: So if you think about that, it's set aside for us.
• 21:09
  Speaker 2: So how do we get it right? So that's the
• 21:12
  Speaker 2: next question. So you have to get certified to show
• 21:15
  Speaker 2: that you're a minority, and you have to prove it
• 21:18
  Speaker 2: by going through different agencies that give you the certification.
• 21:22
  Speaker 2: You fill out some forms, you show your financials, and
• 21:25
  Speaker 2: then after some time you pay, like you pay a
• 21:28
  Speaker 2: fee to do that, and then after some time you
• 21:30
  Speaker 2: get the certification. And after that you can start to
• 21:33
  Speaker 2: try to pitch your business to these corporations and you
• 21:36
  Speaker 2: get in this special category where you can try to
• 21:39
  Speaker 2: get that money.
• 21:41
  Speaker 4: So in New York, I think it's called MWBE Minority
• 21:46
  Speaker 4: Women Business Enterprise.
• 21:48
  Speaker 2: You got it.
• 21:49
  Speaker 4: Yeah, And in order to be certified in New York,
• 21:52
  Speaker 4: your business has to be i think in place for
• 21:54
  Speaker 4: two years, and it's a long list of different things
• 21:58
  Speaker 4: that you have to provide profit and law statements. You
• 22:01
  Speaker 4: have to all kinds of stuff like corporation letter, and
• 22:05
  Speaker 4: it's a very long list. I know because I've done it.
• 22:09
  Speaker 4: So is it the same in Los Angeles?
• 22:12
  Speaker 2: It's the same across the country.
• 22:14
  Speaker 4: It's the same.
• 22:15
  Speaker 2: They have the national they have a national certification organization
• 22:20
  Speaker 2: that does this and MSDC, and then every region has
• 22:24
  Speaker 2: their local version that helps give information about it. So
• 22:28
  Speaker 2: it's the same across the country, okay for everybody. So
• 22:32
  Speaker 2: what you just described is completely accurate, and it's the
• 22:34
  Speaker 2: same across the country.
• 22:36
  Speaker 4: Okay, that's good to know. I didn't know that, all right,
• 22:38
  Speaker 4: So okay, so and then correct me if I'm wrong.
• 22:43
  Speaker 4: Fifty one percent of the ownership has to be on
• 22:45
  Speaker 4: because you can have a white partner, right.
• 22:47
  Speaker 2: Right, You can have a white partner, but that you
• 22:49
  Speaker 2: got to own more than them, So you got to
• 22:50
  Speaker 2: own fifty fifty. So you can't be that's the thing.
• 22:53
  Speaker 4: You can't be messing.
• 22:54
  Speaker 2: Around and you can't be fake. And why did they
• 22:56
  Speaker 2: do this is because white folks were taking advantage and
• 23:00
  Speaker 2: so they're like, look, we need to make this a certification.
• 23:03
  Speaker 2: It needs to be proof on paper that this is
• 23:05
  Speaker 2: minority own Okay, because that's what this is about. This
• 23:08
  Speaker 2: is not about some fake thing that you know, you're
• 23:11
  Speaker 2: the face of it. No, this is to make things
• 23:13
  Speaker 2: right for underrepresented individuals and communities that have not been served.
• 23:18
  Speaker 2: And that's what this is for. To make it right.
• 23:21
  Speaker 3: You said the process takes two years to No, you
• 23:23
  Speaker 3: have to.
• 23:24
  Speaker 2: Be in business for two years. You have to take
• 23:26
  Speaker 2: like a few months. It's more how much paperwork you
• 23:30
  Speaker 2: have in order. That's what takes time. Like you have
• 23:32
  Speaker 2: to get your stuff together, you have to get your
• 23:34
  Speaker 2: paperwork together. That's what I do. I help businesses get
• 23:37
  Speaker 2: it together. And I do like consulting about that because
• 23:41
  Speaker 2: sometimes they can be overwhelming. So so it's really important
• 23:45
  Speaker 2: to try to just have your books in order and
• 23:47
  Speaker 2: your paperwork together to try to get that ready. But
• 23:49
  Speaker 2: after that, it just it doesn't take that long.
• 23:52
  Speaker 4: So working in LA, how long you've been working.
• 23:56
  Speaker 2: In LA fifteen years?
• 23:59
  Speaker 4: So how many people that have businesses are aware of that?
• 24:04
  Speaker 4: Of the program?
• 24:05
  Speaker 2: There is more that they don't know about it, right
• 24:09
  Speaker 2: or some people are like, I don't need that. I'm good,
• 24:12
  Speaker 2: Like I'm fine with how I am. But the thing is,
• 24:14
  Speaker 2: if you can go and get more, why don't you
• 24:16
  Speaker 2: go and get more? Like if you can do business
• 24:18
  Speaker 2: with major companies like brandnames I'm talking like Toyota or Honda,
• 24:22
  Speaker 2: or Boeing or North of Grumman or any brand name
• 24:26
  Speaker 2: that you know has a version of this, why wouldn't
• 24:29
  Speaker 2: you go and try? Because they're looking for us, they're
• 24:32
  Speaker 2: looking for women, they're looking for minorities to do business with.
• 24:35
  Speaker 2: It's set aside. They have people in those companies that
• 24:38
  Speaker 2: are their whole job is to go find minority businesses.
• 24:41
  Speaker 2: Can you believe that? Yes, that's the whole that's the
• 24:44
  Speaker 2: that's their whole job.
• 24:45
  Speaker 4: So am I not to do it? A minority is
• 24:48
  Speaker 4: pretty much anybody that's not white, right, that's rights.
• 24:53
  Speaker 2: To say that.
• 24:53
  Speaker 4: Yeah, okay, and obviously a woman, any woman. It can
• 24:57
  Speaker 4: be a white woman.
• 24:58
  Speaker 2: It can be a white woman, yeah, or a black woman.
• 25:01
  Speaker 4: Do you have do you know like percentage wise, like
• 25:04
  Speaker 4: who benefits the most from these programs?
• 25:06
  Speaker 2: You know, that's a good question. What I've seen for
• 25:10
  Speaker 2: the minority category. I feel like, you know, it depends
• 25:16
  Speaker 2: on the industry. So certain industries have more, right, So
• 25:20
  Speaker 2: I don't want to stereotype, but that's what you see.
• 25:22
  Speaker 2: So what you see on the world, what people are
• 25:24
  Speaker 2: doing that it reflects back into this.
• 25:26
  Speaker 5: In your fifteen years in this service, right, what's the
• 25:31
  Speaker 5: largest amount you've seen allocated to a business millions?
• 25:35
  Speaker 3: Millions?
• 25:36
  Speaker 6: Yeah?
• 25:36
  Speaker 2: Well yeah, no, like they start small, you start small,
• 25:39
  Speaker 2: but then it multiplies. It's this multiplier effect, and then
• 25:42
  Speaker 2: they get a bigger contract, and then they go bigger
• 25:45
  Speaker 2: and then all of a sudden they're like running the
• 25:46
  Speaker 2: whole thing or they're going like to different regions, right,
• 25:50
  Speaker 2: and then after that it's guy's a limit because what
• 25:54
  Speaker 2: happens is the folks that are in these corporations, they're like, yo, yo, yo,
• 25:58
  Speaker 2: this person's good. You need some here, I'll refer you.
• 26:01
  Speaker 2: So then they cross refer across the corporation. So then
• 26:04
  Speaker 2: it's the same guy or the same woman or the
• 26:06
  Speaker 2: same person getting more and more and more because they're trusted,
• 26:09
  Speaker 2: they're known, they're like celebrated, and then all of a
• 26:13
  Speaker 2: sudden they're killing it. So all I'm saying is like,
• 26:15
  Speaker 2: why don't we get more people in that pipeline.
• 26:18
  Speaker 4: Let me ask you this because a lot of times
• 26:19
  Speaker 4: in our communities we pick businesses that aren't scalable. What
• 26:25
  Speaker 4: I mean by that is go ahead, run them down,
• 26:27
  Speaker 4: shohny arrest. Even though all of these businesses can be scalable,
• 26:30
  Speaker 4: but for the most part, they're not. They're local mom
• 26:32
  Speaker 4: and pop restaurants, barbershops, sneaker stores, stuff like that. Right,
• 26:39
  Speaker 4: So these aren't type of businesses. Maybe a restaurant you
• 26:43
  Speaker 4: can cater, but these aren't the type of businesses that
• 26:45
  Speaker 4: are going to get these these dollars from these corporate companies. Right.
• 26:48
  Speaker 4: So from being in the industry that's right for a
• 26:51
  Speaker 4: long time, what are the most appealing businesses that can
• 26:56
  Speaker 4: get money from large corporate Like what are they looking for?
• 27:00
  Speaker 2: It's really everything. You walk through an office, what do
• 27:04
  Speaker 2: you see? You see chairs, do you see paper, you
• 27:07
  Speaker 2: see light bulbs. They're buying everything it could be. There
• 27:11
  Speaker 2: was when I saw recently it was for hand loation.
• 27:14
  Speaker 2: I'm not kidding. So there they bid it out. And
• 27:17
  Speaker 2: the thing is they have to put it out to
• 27:20
  Speaker 2: a bid to try to find minorities. If they don't
• 27:22
  Speaker 2: get it, who gets it? The white folks. So if
• 27:26
  Speaker 2: they don't find someone, if someone's not in that spot,
• 27:29
  Speaker 2: it's going to go to somebody. So why not have
• 27:32
  Speaker 2: our people there? Why not have our people in that pipeline? Right?
• 27:36
  Speaker 4: So businesses like h FAG like construction.
• 27:42
  Speaker 2: A big one. They can't find construction.
• 27:44
  Speaker 4: Construction huge, construction is huge. It's not easy to start
• 27:48
  Speaker 4: a construction, not easy.
• 27:49
  Speaker 2: And a guy doing past control like you can think.
• 27:52
  Speaker 3: Of control is huge, controls huge.
• 27:57
  Speaker 4: H fact is it's pretty big business too though, because
• 27:59
  Speaker 4: everybody needs a fact on a certain level, you need it.
• 28:02
  Speaker 5: Then somebody reach out to us about pest control and
• 28:04
  Speaker 5: they were like, they're running this huge business doing it
• 28:07
  Speaker 5: and nobody knows about it's something that we definitely want
• 28:10
  Speaker 5: to want.
• 28:10
  Speaker 4: To talk about it. But I'm just I say that
• 28:12
  Speaker 4: to say a lot of times we just have to
• 28:14
  Speaker 4: think outside of the box and think different ways. Scalable
• 28:18
  Speaker 4: business model, Yeah, because a lot of times, like I said,
• 28:20
  Speaker 4: you start a business, if it's not scalable, you're only
• 28:24
  Speaker 4: going to go so far right in your neighborhood. Right,
• 28:28
  Speaker 4: And even if there's money allocated from corporations, they can't.
• 28:32
  Speaker 2: It's not a fit.
• 28:33
  Speaker 4: It's not going to do it.
• 28:34
  Speaker 2: It's not it's not going to do anything right.
• 28:35
  Speaker 4: So all right, you got certified. How do you find these?
• 28:39
  Speaker 4: Is it like a database inside of the website to say, okay,
• 28:44
  Speaker 4: HBO is looking for construction, Like how do they work?
• 28:48
  Speaker 2: So every company has their own portals sometimes where you
• 28:52
  Speaker 2: have to go and apply in there, and that's the
• 28:54
  Speaker 2: biggest barrier because people have to go in each one
• 28:56
  Speaker 2: and then apply, right, but they are the certifying organization.
• 29:02
  Speaker 2: They also have a directory. So NMSDC has a directory
• 29:05
  Speaker 2: of suppliers and if you can keep that directory entry
• 29:08
  Speaker 2: up to date, people will come find you. So that's
• 29:11
  Speaker 2: another way where you get tapped. And so I've done
• 29:15
  Speaker 2: something where I've done some business with a university, and
• 29:19
  Speaker 2: I filled out their database and now I'm in their database.
• 29:22
  Speaker 2: So if they ever need somebody, they can tap it
• 29:24
  Speaker 2: again like they know that they can find it because
• 29:27
  Speaker 2: I'm in there. So once you're in, it's great and
• 29:31
  Speaker 2: it can work two ways. You can try to pitch
• 29:32
  Speaker 2: yourself or.
• 29:35
  Speaker 5: This episode is brought to you by P and C Bank.
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  Speaker 1: Do what's right.
• 32:17
  Speaker 2: Leave now.
• 32:18
  Speaker 1: Under President Trump, America's laws, border and families will.
• 32:22
  Speaker 5: Be protected sponsored by the United States Department of Homeland Security.
• 32:25
  Speaker 2: You can also be tapped for that. And then on
• 32:30
  Speaker 2: top of that, these nonprofits like the Chambers and stuff,
• 32:32
  Speaker 2: they do networking events for the supplier diversity. So to
• 32:35
  Speaker 2: tie it all together back to the beginning, we're talking
• 32:38
  Speaker 2: about all the different nonprofits that do programs. Another program
• 32:42
  Speaker 2: is matchmaking, So they have these matchmaking fairs, matchmaking events
• 32:46
  Speaker 2: where you roll up with your business cards. They have
• 32:49
  Speaker 2: all the companies lined up. They have sessions for education.
• 32:53
  Speaker 2: They have booths where all the companies are there waiting
• 32:56
  Speaker 2: to meet you, and you can go shake hands and
• 32:58
  Speaker 2: meet them and it's all free.
• 33:00
  Speaker 4: What's the name it is, it's all.
• 33:02
  Speaker 2: Front it's all supplier diversity, So supplier diversity match making events,
• 33:07
  Speaker 2: that's what it's called. So they're they're they're ready, they're
• 33:10
  Speaker 2: wanting to meet you. All you got to do is
• 33:12
  Speaker 2: be ready with your stuff, like if you have a
• 33:14
  Speaker 2: one pager which is like a one page business sheet
• 33:18
  Speaker 2: on what your business is in your business card, and
• 33:20
  Speaker 2: you get ready to make a good impression.
• 33:22
  Speaker 3: So it's like a high level job fear almost.
• 33:24
  Speaker 2: Yeah, it's a matchmaking it's like it's like you know,
• 33:27
  Speaker 2: speed dating. Yeah, and and they're there to help you.
• 33:32
  Speaker 2: And even if you're not ready at that point, you
• 33:35
  Speaker 2: will if you make a good impression, that'll keep you
• 33:38
  Speaker 2: in mind. And then they nominate you for programs. So
• 33:42
  Speaker 2: there are these programs where you get put in Academy
• 33:47
  Speaker 2: for for entrepreneurs. Macy's had an academy for entrepreneurs. A
• 33:51
  Speaker 2: friend of mine went through Macy's Academy for Entrepreneurs. She
• 33:54
  Speaker 2: Latino woman latina' black and she got put through Macy's Academy.
• 33:59
  Speaker 2: Or there's another one, Goldman Sachs. It's called ten Thousand
• 34:03
  Speaker 2: Small Businesses, and you can go and you learn souped
• 34:06
  Speaker 2: up financial education. So once you're past the financial literacy,
• 34:10
  Speaker 2: you know, the foundational stuff, they teach you the next level.
• 34:13
  Speaker 2: And if the company likes you, even though you haven't
• 34:16
  Speaker 2: done business with them yet, they'll put you through that
• 34:19
  Speaker 2: program to get you ready to do business with them.
• 34:23
  Speaker 2: It's all to help.
• 34:24
  Speaker 4: Yeah, the Goldman program is good. I actually know a
• 34:26
  Speaker 4: few people that went through that. It's like a college
• 34:30
  Speaker 4: course pretty much, and they teach you high level business
• 34:34
  Speaker 4: planning and how to you know, succeed a lot of
• 34:37
  Speaker 4: times most businesses fail because of lack of education and planning.
• 34:42
  Speaker 2: Lack of planning right, right, but like.
• 34:44
  Speaker 4: They don't really know, they don't understand business. They might
• 34:46
  Speaker 4: be passionate about what they do. Like if you're a
• 34:48
  Speaker 4: restaurant owner, you might be a great chef, but if
• 34:51
  Speaker 4: you don't understand payroll and you don't understand like what's
• 34:54
  Speaker 4: the good time to open your restaurantf you don't understand
• 34:56
  Speaker 4: the basic business principles, you're going to fail. Right, So
• 35:00
  Speaker 4: this is what the podcast is about. But also it's
• 35:03
  Speaker 4: important for people to seek resources outside of the podcast,
• 35:06
  Speaker 4: So it's great information I should provide. And so one
• 35:09
  Speaker 4: of the questions that I have was the bid you had.
• 35:10
  Speaker 4: You said something about like the corporations they bid, right,
• 35:14
  Speaker 4: what's the bid process?
• 35:15
  Speaker 2: Yeah, so when they're looking for something, that's called a
• 35:20
  Speaker 2: request for proposals or they are looking for a bid.
• 35:25
  Speaker 2: So a bid is like it's like an auction, like
• 35:27
  Speaker 2: I bid this, Like they're looking for you to bid
• 35:31
  Speaker 2: your services. So you would go and say, I have
• 35:35
  Speaker 2: this product and here's what my cost is. If you
• 35:39
  Speaker 2: want to hire me for my product or my service,
• 35:42
  Speaker 2: and I'm going to put my name in the hat
• 35:44
  Speaker 2: to try to get that money or that contract and
• 35:48
  Speaker 2: they'll review it. And if it's between you and someone
• 35:51
  Speaker 2: else and you have minority certification, you will get it
• 35:56
  Speaker 2: because they need those numbers, they need to fulfill this
• 35:58
  Speaker 2: quota that they have, so it's worth it to get
• 36:01
  Speaker 2: the certification. If you like, no, no, no, I'm good,
• 36:04
  Speaker 2: Like I can get it on my own, Like sure,
• 36:06
  Speaker 2: you can go and get it on your own, but
• 36:07
  Speaker 2: if it's between you and someone else who has a certification,
• 36:09
  Speaker 2: they're going to get it, so you might as well
• 36:11
  Speaker 2: go and get it.
• 36:12
  Speaker 3: Where do these bids take place and how often do
• 36:14
  Speaker 3: they occur?
• 36:15
  Speaker 2: So if you aren't in a good relationship with the company,
• 36:20
  Speaker 2: they will actually contact you and let you know when
• 36:23
  Speaker 2: it's coming. So that's one way. That's like the whole
• 36:25
  Speaker 2: relationship thing, like everything in the world. If you know someone,
• 36:28
  Speaker 2: you're gonna find out. So that's one thing. The other
• 36:30
  Speaker 2: one is these fares. They tell you when they're upcoming bids.
• 36:34
  Speaker 2: So at those booths I was just talking about, they'll
• 36:36
  Speaker 2: handout papers and say we have this stuff coming up.
• 36:39
  Speaker 2: It's not out yet, but it will be. And then
• 36:41
  Speaker 2: another thing is they might have an online portal where
• 36:43
  Speaker 2: they have, you know, information that they share. So if
• 36:47
  Speaker 2: you're in the category of that service, like I do
• 36:50
  Speaker 2: training consulting, so I'm on these directories, so I will
• 36:54
  Speaker 2: get an email that says, hey, we've got a bid
• 36:57
  Speaker 2: out for these services, and it'll say what services, and
• 37:01
  Speaker 2: I can decide if I want to apply for or not.
• 37:03
  Speaker 2: So those are a few ways that you can find out.
• 37:05
  Speaker 2: And then the nonprofits also get contacted like yo, like
• 37:08
  Speaker 2: we need someone now, like we need this person, so
• 37:11
  Speaker 2: that happened with my friend with pest control where they're like, yo,
• 37:13
  Speaker 2: like we need a pest control company. So I sent
• 37:16
  Speaker 2: my client out and he got to do a walk
• 37:19
  Speaker 2: through this like major venue here in LA And I'm
• 37:22
  Speaker 2: so proud of this Filipido guy and he's walking with
• 37:26
  Speaker 2: all these like major companies and he had a shot
• 37:30
  Speaker 2: right It's because he knew me through a nonprofit that
• 37:32
  Speaker 2: wasn't out on some internet website. That was because someone
• 37:36
  Speaker 2: like emailed me and was like, hey, look, you know anyone.
• 37:38
  Speaker 2: I'm like, yeah, I know someone else, send him right now.
• 37:41
  Speaker 2: So it's it's all all of the different ways.
• 37:44
  Speaker 4: So does the lowest bidder always get the job or no.
• 37:47
  Speaker 2: It's a few things. They want to trust you, they
• 37:50
  Speaker 2: want to see your track record. They also want to
• 37:52
  Speaker 2: see your potential, and they will give it a shot
• 37:55
  Speaker 2: if they think that like you'll do good.
• 37:58
  Speaker 4: The great thing about this whole situation is that I
• 38:00
  Speaker 4: actually went through this before, so I could speak on
• 38:03
  Speaker 4: the first hand and sometimes, like literally you could just
• 38:05
  Speaker 4: fall into money. Because so there was a school that
• 38:09
  Speaker 4: I was working with as an independent contractor and they
• 38:14
  Speaker 4: had a program called My Brother's Keeper Initiative. President Obama.
• 38:18
  Speaker 4: Anybody's not familiar. President Obama put together a program called
• 38:21
  Speaker 4: My Brother's Keeper and it was to give money to
• 38:24
  Speaker 4: school districts and other type of community. Oh so you sure.
• 38:29
  Speaker 4: It was for them to bring in outside resources to
• 38:32
  Speaker 4: add to their curriculum. So they got a budget and
• 38:37
  Speaker 4: they had to fulfill the first twenty percent of that
• 38:40
  Speaker 4: with minority women business enterprise thing, and they couldn't They
• 38:46
  Speaker 4: couldn't do anything else until they filled that. The problem
• 38:49
  Speaker 4: with it is that they didn't have they they didn't
• 38:52
  Speaker 4: have the didn't know they were doing. So literally, if
• 38:55
  Speaker 4: in that situation, if you you could have just stumbled
• 38:59
  Speaker 4: and got paid because they were looking for and what
• 39:02
  Speaker 4: they were looking for was like anything that they can
• 39:05
  Speaker 4: bring into their school district. So I think they had
• 39:06
  Speaker 4: a program for like video gaming. It was complete nonsense.
• 39:11
  Speaker 4: But the whole thing about it is it.
• 39:13
  Speaker 3: Was grossly mismanaged.
• 39:14
  Speaker 4: Yeahs manage. Yeah it was, Yeah, it was terribly But
• 39:17
  Speaker 4: the thing about it was, to their credit, they didn't
• 39:20
  Speaker 4: really have too many options and then they had to
• 39:22
  Speaker 4: really do it in like a three month window. Like
• 39:24
  Speaker 4: you said, it's just sometimes like.
• 39:26
  Speaker 2: Damn, we need this now, and then they they're like, well,
• 39:29
  Speaker 2: like anyone know anybody, so they start like hunting for it.
• 39:32
  Speaker 4: No, you could have had any program, anything that you had.
• 39:35
  Speaker 4: I could have pitched it to the school district and
• 39:38
  Speaker 4: you could have got a nice check for that. Because
• 39:40
  Speaker 4: they had they had they had right time, right, they
• 39:42
  Speaker 4: had to use the money. They had to use the money.
• 39:44
  Speaker 4: It was over six figures six six six figures yep,
• 39:47
  Speaker 4: they had to use it and one year spent and
• 39:51
  Speaker 4: they only had like thirty days to implement their first program,
• 39:54
  Speaker 4: their first phase of it. So you could have just
• 39:58
  Speaker 4: walked into probably like twenty thousand dollars just by accident.
• 40:01
  Speaker 2: So that's the thing you're talking about. It's time because
• 40:04
  Speaker 2: every year these companies have a goal, they have a
• 40:07
  Speaker 2: quota they have to hit, and so they're running up
• 40:10
  Speaker 2: against the clock where they have to they have to
• 40:13
  Speaker 2: they have got to find it. Do you see what
• 40:14
  Speaker 2: I'm saying? Right, So it's like make it easy for them.
• 40:16
  Speaker 2: Get yourself ready, like get know them and then and
• 40:20
  Speaker 2: help them find you.
• 40:21
  Speaker 5: That's the first thing we said when we met each
• 40:22
  Speaker 5: other today. It was like you ready to get ready? Right?
• 40:26
  Speaker 3: Right?
• 40:26
  Speaker 2: You ready? And were they ready? So you don't have
• 40:28
  Speaker 2: to get ready, that's a.
• 40:29
  Speaker 4: Fact, right, And you were saying that they have like
• 40:33
  Speaker 4: like parties, graduation and stuff like that, like for these so.
• 40:37
  Speaker 2: They have gala lunches, like they're basically celebrations and awards ceremonies.
• 40:42
  Speaker 2: So once you're doing good and you get recognized, they
• 40:45
  Speaker 2: will actually honor you at an awards ceremony as a
• 40:49
  Speaker 2: proud minority business, which is amazing. So not only are
• 40:53
  Speaker 2: you getting paid, you got the contract, but now you're
• 40:55
  Speaker 2: getting an award. And what happens when you get an
• 40:57
  Speaker 2: award other people see you in the room, and then
• 41:00
  Speaker 2: the other companies like, yeah, oh we'll get him too,
• 41:04
  Speaker 2: and then you get more because you're trusted and like
• 41:07
  Speaker 2: oh they got an award, Okay, I'm gonna trust them.
• 41:09
  Speaker 2: So then you get more. So it's it just multiplies
• 41:12
  Speaker 2: and amplifies, and so the trajectory is like amazing, Like
• 41:16
  Speaker 2: there's so much opportunity here. And I was inspired. I've
• 41:19
  Speaker 2: been a lot of these. It is because of part
• 41:21
  Speaker 2: of the nonprofit. So I got invited as a community
• 41:23
  Speaker 2: member and I was inspired. And these people are making
• 41:27
  Speaker 2: bank like like they're small businesses, and then the medium
• 41:31
  Speaker 2: and then that they're the ones doing millions.
• 41:33
  Speaker 4: You got to be a diplomat in this world, especially
• 41:36
  Speaker 4: in business. A lot of times people have different views,
• 41:40
  Speaker 4: especially entrepreneurs, like they don't really want any help. A
• 41:42
  Speaker 4: lot of time anyone through things themselves. And I respect that.
• 41:45
  Speaker 4: But but if there are ways to actually accelerate your
• 41:51
  Speaker 4: business and to get money, and like I said, I've
• 41:55
  Speaker 4: seen it firsthand where you can literally stumble into money,
• 41:57
  Speaker 4: you have to really ask yourself is it beneficial to
• 42:01
  Speaker 4: fight against a wave or to surf serve it? Because
• 42:06
  Speaker 4: they're already they're gonna use somebody regardless.
• 42:08
  Speaker 2: That's the thing.
• 42:10
  Speaker 3: The money's going after it could be you or can
• 42:12
  Speaker 3: that be you?
• 42:12
  Speaker 2: Right? Might as well make it go and take it right.
• 42:15
  Speaker 5: Yeah, And like you said, I had a quick question
• 42:16
  Speaker 5: about so when you have clients, right, you do the
• 42:19
  Speaker 5: coaching part and more clients you get, are you compensated
• 42:22
  Speaker 5: each time they get a new too or is it
• 42:24
  Speaker 5: just the once they find it?
• 42:25
  Speaker 6: Do?
• 42:25
  Speaker 3: How's that work for you?
• 42:26
  Speaker 4: Well?
• 42:26
  Speaker 2: I do also coaching just to get people started, so
• 42:29
  Speaker 2: it's an hourly rate. I do group coaching as well.
• 42:32
  Speaker 2: So if people you just want to learn more, that's
• 42:35
  Speaker 2: the thing. And then after that also to help them out,
• 42:37
  Speaker 2: like we can work it out whatever works for people.
• 42:40
  Speaker 2: I also am, I'm like, I want to give back,
• 42:42
  Speaker 2: So I don't want anyone to be like I don't
• 42:45
  Speaker 2: know what to do, or you know, like I will help.
• 42:47
  Speaker 2: So there's educational resources, there's ways that they can you know,
• 42:50
  Speaker 2: find out more.
• 42:51
  Speaker 4: Yeah, I can do that for sure. So that leads
• 42:53
  Speaker 4: us into our last segment, which we're going to talk
• 42:56
  Speaker 4: about business coaching, right, So, yes, that's what we're going
• 43:00
  Speaker 4: to next. All right, So in the last segment, we're
• 43:03
  Speaker 4: gonna we're gonna keep it in the world the business,
• 43:06
  Speaker 4: but a little different conversation because a lot of times
• 43:08
  Speaker 4: when we tried to releases highlight every area of entrepreneurship
• 43:13
  Speaker 4: and business ship and just business owners and just everything.
• 43:16
  Speaker 4: So being a business coach not something that we've actually
• 43:19
  Speaker 4: covered so far, so I think this would be a
• 43:21
  Speaker 4: good way to cover it. So you're a business coach, right,
• 43:24
  Speaker 4: that's right? Okay, So what does it mean? Because I've
• 43:28
  Speaker 4: heard this term before and I'm still not exactly sure
• 43:31
  Speaker 4: what a business coach does. So what does it mean
• 43:34
  Speaker 4: to be a business coach?
• 43:36
  Speaker 2: So what I do is I help people who are stuck.
• 43:39
  Speaker 2: They have an idea and they don't know where to
• 43:41
  Speaker 2: go with it, or maybe they're at a certain point
• 43:45
  Speaker 2: and they can't get past it. And so what I
• 43:47
  Speaker 2: can do is help with that, to help give strategies, tools, resources,
• 43:52
  Speaker 2: and put them in touch with people or even you know,
• 43:55
  Speaker 2: give them some ideas on their business plan to help
• 43:57
  Speaker 2: them along. So it's like a consultant is a consult right.
• 44:01
  Speaker 2: But the thing with coaching is like sometimes it's a
• 44:03
  Speaker 2: personal block, Like maybe you're stuck in your head about
• 44:05
  Speaker 2: something and you need like you know, life coaching, or
• 44:08
  Speaker 2: you need, you know, a pep talk before you go
• 44:11
  Speaker 2: into that meeting where you're going to do a bid
• 44:13
  Speaker 2: like what we're talking about. So sometimes you need a coach.
• 44:15
  Speaker 2: This is like sports coach, like you need someone to
• 44:18
  Speaker 2: tack you through like the play right. So if you're
• 44:20
  Speaker 2: on the floor right and you're like, okay, there's three
• 44:22
  Speaker 2: minutes left on the clock, what are you going to do?
• 44:24
  Speaker 2: Like the coach will know what to do because you're
• 44:26
  Speaker 2: in the game. You're playing. You're like, yo, like I
• 44:28
  Speaker 2: don't know what to do. So it's like do I
• 44:30
  Speaker 2: shoot it? I passed? What do I do? So the
• 44:33
  Speaker 2: coach is going to help you through that. That's what's
• 44:34
  Speaker 2: gonna happen.
• 44:35
  Speaker 3: That's a pretty good analogy. So are you day to
• 44:38
  Speaker 3: day with the clients or are you meeting weekly? How
• 44:40
  Speaker 3: does that work?
• 44:40
  Speaker 2: Usually it's like every couple of weeks we do a
• 44:43
  Speaker 2: check in or a month. Some people stretch it out
• 44:46
  Speaker 2: where they're like, I'm good, Like we can talk in
• 44:48
  Speaker 2: a month. It's a package. So you can do a
• 44:51
  Speaker 2: series with me, and then after that, you know, you
• 44:54
  Speaker 2: can go from there. I also have group coaching sessions
• 44:57
  Speaker 2: so people can join those, so that's more affordable with them. Well,
• 45:00
  Speaker 2: we don't have our culturally competent coaches. We don't have
• 45:03
  Speaker 2: people that know how to talk our language, like yo,
• 45:06
  Speaker 2: like I got you know, my grandma at home, she's sick.
• 45:09
  Speaker 2: Like people are just looking at your profit and loss statement.
• 45:12
  Speaker 2: They don't know all this other stuff. So what I
• 45:14
  Speaker 2: do is I incorporate the cultural knowledge and respect in
• 45:17
  Speaker 2: that and talk the language that you know, and also
• 45:20
  Speaker 2: incorporate that into your plan because you can't just make
• 45:22
  Speaker 2: a plan without thinking about your family. You can't just
• 45:24
  Speaker 2: make a plan without you know, thinking about how you
• 45:27
  Speaker 2: do business because you're not going to compromise your culture.
• 45:30
  Speaker 2: You're not going to compromise yourself ethically because you're not
• 45:32
  Speaker 2: going to survive. If you're someone else through all of this,
• 45:35
  Speaker 2: then you're not going to survive because that's only going
• 45:38
  Speaker 2: to last like a flash in the pan, and then
• 45:39
  Speaker 2: you're done, or even worse, you're going to turn into
• 45:41
  Speaker 2: someone that you can't look in the mirror and respect anymore.
• 45:44
  Speaker 2: So what I do is I honor that in you,
• 45:46
  Speaker 2: Like I'm like, what do you want to do? What
• 45:48
  Speaker 2: do you want to do? Like in there, what do
• 45:50
  Speaker 2: you want to do? Versus like what should I do?
• 45:52
  Speaker 2: Or what the world's telling me to do or what
• 45:53
  Speaker 2: my mom's telling me to do? You know. So that's
• 45:56
  Speaker 2: what comes out of the coaching.
• 45:57
  Speaker 4: Really not as powerful. It's honorable. A lot of people
• 46:01
  Speaker 4: have compromised their culture, but it's a different conversation. So
• 46:03
  Speaker 4: all right, so let's say I want to let's say
• 46:06
  Speaker 4: I want to become a business coach. Right, Yeah, I'm
• 46:09
  Speaker 4: tired of the podcast. I can't take it any more.
• 46:10
  Speaker 4: I just want to just start coaching people in their business.
• 46:13
  Speaker 4: How do I do that?
• 46:15
  Speaker 2: Well, you got to be informed and figure out what
• 46:18
  Speaker 2: it is that you know. So maybe you're a strategy person,
• 46:20
  Speaker 2: like you know how to help people to like use
• 46:23
  Speaker 2: the dynamics, Like you know how to how to operate
• 46:26
  Speaker 2: within a company or operate like within an organization. That's
• 46:28
  Speaker 2: your thing. Or maybe you're a really good like business
• 46:31
  Speaker 2: plan person, like you're you know how to make the
• 46:33
  Speaker 2: business plan. So you figure out what it is that
• 46:35
  Speaker 2: you know and what you want to teach and how
• 46:37
  Speaker 2: you teach, and that's what you go with. You go
• 46:40
  Speaker 2: with what you know and what you're good at.
• 46:41
  Speaker 4: How do you how do you market it? How do
• 46:43
  Speaker 4: you personally?
• 46:44
  Speaker 2: Me personally? It was all word of mouth, so people
• 46:48
  Speaker 2: it gone on the street like, oh here, you want
• 46:50
  Speaker 2: to know someone here, talk to her, and so it
• 46:52
  Speaker 2: was word of mouth referral. The best thing out there
• 46:54
  Speaker 2: is your name and your brand. That's the best thing
• 46:57
  Speaker 2: out there. You got to keep that clean and shiny
• 46:59
  Speaker 2: and true. And once you have that, you're good because
• 47:02
  Speaker 2: people will know good people, attractive people. Right, look at
• 47:05
  Speaker 2: how we all met.
• 47:06
  Speaker 3: It just happens story, so.
• 47:08
  Speaker 2: You kind of manifest it. Like if you've heard of
• 47:11
  Speaker 2: this book, it's called The Secret. The secret is like
• 47:14
  Speaker 2: how do you have people have things come to you?
• 47:16
  Speaker 2: And there's a dude right, and he's like, look, I
• 47:19
  Speaker 2: want to make a million dollars, so I'm going to
• 47:20
  Speaker 2: write a check and put it on my ceiling. I'm
• 47:22
  Speaker 2: gonna stare at that thing every day. So that was
• 47:24
  Speaker 2: what he manifested. He manifested it, and that's what you
• 47:27
  Speaker 2: can do with any of this stuff.
• 47:30
  Speaker 4: So what's the pricing model?
• 47:31
  Speaker 2: Like for coaching, I have a sliding scale so I
• 47:36
  Speaker 2: can work with folks. So my corporate consulting rates are
• 47:39
  Speaker 2: like three fifty an hour. But that's like if you're
• 47:41
  Speaker 2: at the point where, look, I need it quick and
• 47:44
  Speaker 2: I need I know exactly what I need, and you
• 47:45
  Speaker 2: come and I'll give you that. If you want like
• 47:48
  Speaker 2: group coaching, I can do you know, different rates for that.
• 47:50
  Speaker 2: That's like a package. And then I do do like,
• 47:53
  Speaker 2: you know, a sliding scale rate, so if you need
• 47:55
  Speaker 2: to talk to me, it's like one hundred and fifty bucks.
• 47:57
  Speaker 2: But the thing is just like, oh that's expensive. Okay,
• 47:59
  Speaker 2: you want to waste your time, like you know, darting
• 48:02
  Speaker 2: around doing the wrong thing. It's like, you you pay
• 48:05
  Speaker 2: for quality out here, so invest in yourself. Don't buy
• 48:08
  Speaker 2: those movie tickets for one night. You know what I'm saying. Like,
• 48:11
  Speaker 2: don't buy that purse like you're in your leisure. We
• 48:13
  Speaker 2: got to earn it. So put the put the money in,
• 48:15
  Speaker 2: put the time and save the money, don't go out
• 48:17
  Speaker 2: to eat, make that lunch right, and and invest in yourself.
• 48:21
  Speaker 2: That's what people need to do.
• 48:22
  Speaker 5: You know, is your coach in uh California base or
• 48:27
  Speaker 5: do you?
• 48:27
  Speaker 3: Because I notice that you you travel around.
• 48:29
  Speaker 2: And speak about travel and speak a lot areas as well.
• 48:33
  Speaker 2: Well that's all online so we can talk on zoom
• 48:36
  Speaker 2: and it's like I'm in your living room, you know,
• 48:38
  Speaker 2: like we can talk on video call and like you
• 48:40
  Speaker 2: feel so close in that conversation. I do too that
• 48:44
  Speaker 2: it's it's almost like we're in person. So that's the
• 48:47
  Speaker 2: wonder and beauty of technology is that that can happen.
• 48:50
  Speaker 4: So there's really no set standard for for pricing, like
• 48:53
  Speaker 4: you could just you just it's like a psychologist, you
• 48:55
  Speaker 4: just do whatever you want to do.
• 48:56
  Speaker 2: Well you can, yeah, but it's like you all.
• 48:59
  Speaker 4: In scale industry standard Like no, no.
• 49:02
  Speaker 2: It's like I'm certified. So that's the thing. I have
• 49:04
  Speaker 2: financial certification. I'm totally certified. I have National Development Council certification.
• 49:08
  Speaker 2: I also have coaching certifications. So all of that is like,
• 49:12
  Speaker 2: that's fine, that'll, you know, help your rate along. But
• 49:15
  Speaker 2: if people like you, you'll pay. I knew dude I
• 49:17
  Speaker 2: heard about he's like charging five thousand dollars for an hour,
• 49:20
  Speaker 2: and it's like, are you for real? People who were
• 49:22
  Speaker 2: buying that because he was good. So it's it's really
• 49:25
  Speaker 2: up to you. I try to make it accessible though,
• 49:27
  Speaker 2: So we.
• 49:28
  Speaker 4: Had shout out to Alex. He was he's in a
• 49:30
  Speaker 4: trucking industry and he said he charged ten thousand dollars
• 49:34
  Speaker 4: and he had an eight month waiting list.
• 49:37
  Speaker 2: That's what I'm saying, so you know, catch me now.
• 49:43
  Speaker 5: So yes, the price is the price.
• 49:49
  Speaker 2: Is going on, but I give a lap back. So
• 49:53
  Speaker 2: I give in ways like I can tell when I
• 49:56
  Speaker 2: can figure out a way for it to work. So
• 50:00
  Speaker 2: you know, I might be in your neighborhood and I'll
• 50:02
  Speaker 2: be doing a talk and maybe you can check it out.
• 50:05
  Speaker 2: So if folks keep in touch with me on social
• 50:08
  Speaker 2: or are on my email list, then you can find
• 50:11
  Speaker 2: out when I'm doing the free things and then you
• 50:12
  Speaker 2: can see me in person.
• 50:14
  Speaker 4: So the best ways to kind of get your brand
• 50:16
  Speaker 4: out there, to become a business coach is this is
• 50:20
  Speaker 4: my personal opinion, right and correct me if I'm wrong.
• 50:23
  Speaker 4: Social media, speaking engagements, any type of publicity that you
• 50:28
  Speaker 4: can get, doing podcasts, writing articles, establishing your credibility as
• 50:36
  Speaker 4: an expert in that particular field. Because this is the thing, right,
• 50:38
  Speaker 4: You got to be a specialist. It's like going to
• 50:40
  Speaker 4: a doctor. Now, I'm not going to a cardiologist to
• 50:44
  Speaker 4: get my teeth fixed. Doesn't make sense, right, When you
• 50:46
  Speaker 4: try to be a jack of all trade, you end
• 50:48
  Speaker 4: up as a master of none. So you have to
• 50:51
  Speaker 4: specialize in one particular area. So like the guy in
• 50:54
  Speaker 4: the trucking industry, he specialized. He became the trucking guy.
• 50:58
  Speaker 4: So now it's not unreasonable for him charge ten thousand
• 51:00
  Speaker 4: dollars because he's established himself as a leader in the industry.
• 51:05
  Speaker 4: Do you believe that that what I just said is correct?
• 51:08
  Speaker 2: That's I do believe that. Yeah, So I agree with that.
• 51:11
  Speaker 2: And I think for me, people know me because of
• 51:13
  Speaker 2: what you just said, because I write and I speak
• 51:16
  Speaker 2: and people see me. I'm at conferences all the time.
• 51:20
  Speaker 2: And then you know, the corporations also call me, so
• 51:23
  Speaker 2: I can call sometimes when something goes wrong and they
• 51:26
  Speaker 2: can't call somebody else. And they'll bring me in and
• 51:28
  Speaker 2: they won't tell anyone because they need it fixed. So
• 51:31
  Speaker 2: I'm that person too. So I'm the person that can help,
• 51:34
  Speaker 2: you know, find a solution a lot of time or
• 51:36
  Speaker 2: strategy or way forward.
• 51:37
  Speaker 5: And it's also important to know that, and you said
• 51:39
  Speaker 5: this earlier off cameras that a lot of times you're
• 51:41
  Speaker 5: doing this for free, like you're going to speak sometimes
• 51:44
  Speaker 5: just for free to get your name out there. Yeah,
• 51:46
  Speaker 5: that's important, right. You don't charge this amount when you start.
• 51:50
  Speaker 3: You have to build that.
• 51:51
  Speaker 2: I'm going to give back to So that's my ethic
• 51:53
  Speaker 2: is like I've been there, I know, and parts of
• 51:56
  Speaker 2: my family are still there actually a lot. So the
• 51:59
  Speaker 2: thing is is like that's never going to go away.
• 52:01
  Speaker 2: So what do we got to do? We got to
• 52:02
  Speaker 2: help each other. And so you know, what they say
• 52:04
  Speaker 2: is that you lift as you rise, You lift as
• 52:08
  Speaker 2: you rise. If I'm rising, I'm gonna bring everybody along
• 52:12
  Speaker 2: with me. And if you're rising, you bring everybody along
• 52:15
  Speaker 2: with you. And if you do that and he does
• 52:17
  Speaker 2: that and she does that, then we all grow, right,
• 52:19
  Speaker 2: And that's what we want to do. We want to
• 52:21
  Speaker 2: have everyone up there with us. We don't want to
• 52:23
  Speaker 2: be alone. It's lonely there. I don't like to go
• 52:25
  Speaker 2: into spaces where it's businesses and I'm the only woman
• 52:28
  Speaker 2: of color. I don't like that. I want to see
• 52:31
  Speaker 2: more people that look like me. I want to go
• 52:34
  Speaker 2: up on stage and be like like everybody else. So
• 52:38
  Speaker 2: I don't I don't want to do this by myself anymore.
• 52:41
  Speaker 2: I need all of everybody.
• 52:44
  Speaker 4: So how do you How do you convince small business owners,
• 52:48
  Speaker 4: specifically small business owners that pain for education paying for
• 52:53
  Speaker 4: a consultant is valuable because they always try a lot
• 52:56
  Speaker 4: of times penny pinch. They want to pay anything. So
• 53:00
  Speaker 4: how do you do it?
• 53:01
  Speaker 2: It's two reasons, Okay. Number one is they figure out
• 53:05
  Speaker 2: how to do it better, right, it's a strategy. The
• 53:09
  Speaker 2: other one, number two is the motivation. If you're putting
• 53:12
  Speaker 2: money down, you're going to go show up, okay. But
• 53:16
  Speaker 2: if you're like it's free or this is not I
• 53:17
  Speaker 2: don't know, Like you're not committed. So I'll talk to
• 53:20
  Speaker 2: you next year when you're serious, because you're not serious
• 53:23
  Speaker 2: right now. So it's a promise to yourself. You're making
• 53:26
  Speaker 2: a promise to yourself, you're honoring yourself, you're putting yourself first.
• 53:30
  Speaker 2: You're not putting that pair of shoes first. You're not
• 53:33
  Speaker 2: putting you know that bet on the game first. Right,
• 53:36
  Speaker 2: You're getting a guaranteed outcome out of this. And that's
• 53:40
  Speaker 2: all I can say. I'm not saying it's going to
• 53:42
  Speaker 2: end up like getting you whatever you need, like some
• 53:45
  Speaker 2: kind of contract or whatever. But you're going to move forward.
• 53:47
  Speaker 2: And that's the first step.
• 53:48
  Speaker 4: You have to look at it like sports, like if
• 53:50
  Speaker 4: you're Michael Jordan or Lebron James or whatever, they're not
• 53:55
  Speaker 4: going in the gym by themselves. They have personal trainers.
• 54:00
  Speaker 4: They also have massage therapists. They also have nutrition nutritionists,
• 54:06
  Speaker 4: they have chefs and everything, right, and because they understand
• 54:11
  Speaker 4: that like Lebron he said he invests a million dollars
• 54:13
  Speaker 4: in his body every year. There's a reason why he's
• 54:15
  Speaker 4: never really got hurt. He's putting that type of resources
• 54:18
  Speaker 4: in it. He's obviously gonna be dedicated. You're not gonna
• 54:20
  Speaker 4: spend a million dollars in and not be dedicated. But
• 54:23
  Speaker 4: also these people are pushing him because you can only
• 54:27
  Speaker 4: push yourself so far. It's like lifting weights, like that's
• 54:30
  Speaker 4: why you need somebody to help you lift. If you're
• 54:32
  Speaker 4: really gonna like try to max out right, It's like,
• 54:34
  Speaker 4: you can only go so far by yourself. So I
• 54:37
  Speaker 4: encourage everybody, no matter what industry you're in, to seek help,
• 54:41
  Speaker 4: whether that's in the form of mentorship, whether that's in
• 54:43
  Speaker 4: the form of a coach, whether that's in the form
• 54:45
  Speaker 4: of just podcasts or you know, any type of information
• 54:49
  Speaker 4: that you can receive. A lot of times people have
• 54:51
  Speaker 4: the thing where they try to do everything themselves and
• 54:53
  Speaker 4: you're only going to get so far by yourself. You
• 54:56
  Speaker 4: need help, And there's nothing wrong with help. And I
• 54:59
  Speaker 4: think a lot of times, you know, you have to
• 55:01
  Speaker 4: look at people that have been extremely successful and they
• 55:05
  Speaker 4: always have help in some capacity, and a lot of
• 55:07
  Speaker 4: times they have a lot of help. So small business owners,
• 55:10
  Speaker 4: unfortunately a lot of times they think small and the yes'.
• 55:17
  Speaker 4: And so what you're saying is actually something that's extremely valuable.
• 55:22
  Speaker 4: And I want people to actually fully understand the importance
• 55:24
  Speaker 4: of it because I see it firsthand. I've seen it
• 55:26
  Speaker 4: first hand. Even myself, I'll fall vic into it. Nobody's perfect.
• 55:30
  Speaker 4: But you know, as you live and you learn and
• 55:32
  Speaker 4: you become more humble, and that's the thing too. You
• 55:35
  Speaker 4: have to be humble in order to seek criticism and
• 55:40
  Speaker 4: also to seek help because a lot of times for coaching,
• 55:42
  Speaker 4: it might not be something that you want to hear.
• 55:45
  Speaker 2: That's a tough thing, but you've got to be ready
• 55:47
  Speaker 2: to face it right right.
• 55:48
  Speaker 4: Like, if I tell you that what you're doing is
• 55:51
  Speaker 4: totally wrong and you've been doing it for ten years,
• 55:54
  Speaker 4: it's like you you might not want to change that
• 55:57
  Speaker 4: because nobody wants to admit that they're wrong. But if
• 56:00
  Speaker 4: I know more than you, I'm trying to actually help you.
• 56:03
  Speaker 4: So if you're humble enough to receive the information and
• 56:06
  Speaker 4: you process it, then you could potentially blossom as a result.
• 56:11
  Speaker 4: There it is, right there, go there, go, So how
• 56:14
  Speaker 4: can people get in contact with you? Like, what's the
• 56:17
  Speaker 4: social media handles? Where you have website? All that time?
• 56:20
  Speaker 2: Right, I'm easy to find on social So my handle
• 56:23
  Speaker 2: is at Farzana Niani so it's my first and last
• 56:27
  Speaker 2: name together. I'm on Twitter, Instagram, Facebook, I'm on LinkedIn
• 56:32
  Speaker 2: as well. I have a website. My website is www
• 56:35
  Speaker 2: dot or zanaiani dot com. A lot of resources up there.
• 56:39
  Speaker 2: You can also follow me on all those social handles
• 56:42
  Speaker 2: and see what I'm up to. You can follow my story,
• 56:45
  Speaker 2: see my little words of wisdom that I have put
• 56:47
  Speaker 2: up there all the time, and just check it out
• 56:49
  Speaker 2: and be inspired yourself.
• 56:51
  Speaker 4: For sure. One, thank you for coming, thank you for
• 56:53
  Speaker 4: hosting us. And shout out to all the people in
• 56:55
  Speaker 4: the Philippines as well. So I used to live in Hawaii,
• 56:58
  Speaker 4: and if you did sort of, oh did you of Hawaii? Okay,
• 57:02
  Speaker 4: I was on the Big Island.
• 57:04
  Speaker 2: I went to school there for a couple of school
• 57:06
  Speaker 2: You go to University of Hawaii at Manoa.
• 57:08
  Speaker 4: Okay. I went to the University Hawaii a Heilo. So
• 57:11
  Speaker 4: we have more com for sure. Mahallow, mahallo. So that's
• 57:18
  Speaker 4: a boy.
• 57:20
  Speaker 2: Yes, hello to everyone.
• 57:23
  Speaker 4: I wear many ads, so yes, I say that to
• 57:27
  Speaker 4: say there's a there's a very large Filipino population in Hawaii.
• 57:31
  Speaker 4: So very good people actually went to the Philippines. Me
• 57:33
  Speaker 4: and Jamal went to We went to the Philippines. So
• 57:36
  Speaker 4: shouts all the good people at the Philippines. I have
• 57:38
  Speaker 4: not been to Pakistan, but shout out to Pakistan. And
• 57:41
  Speaker 4: both shouted good people with Pakistan and yeah that's a good. Yeah,
• 57:45
  Speaker 4: that's the thing. Your leisure, We with everybody, with everybody,
• 57:49
  Speaker 4: and the information.
• 57:51
  Speaker 3: You're going to break out some tod, I was.
• 57:54
  Speaker 4: The information is for the entire world, that's what that's
• 57:57
  Speaker 4: what we We're not limiting ourselves to anybody. We want
• 57:59
  Speaker 4: to of information to entire man cond all over the world.
• 58:03
  Speaker 4: So thank you again for joining us. We appreciate it. Troy.
• 58:07
  Speaker 3: Yeah, we gotta give a shout out to Mike too. Right,
• 58:10
  Speaker 3: he had a plane ride here to La.
• 58:13
  Speaker 2: Dude, it was a cosmic meeting where we had four
• 58:16
  Speaker 2: hours from Atlanta to La where we talked. We talked
• 58:21
  Speaker 2: so much that the lady between us had to move
• 58:23
  Speaker 2: because you're like, you all need to like get together.
• 58:25
  Speaker 2: You're entrepreneurs.
• 58:27
  Speaker 5: So he couldn't wait to tell us about the conversation meeting.
• 58:31
  Speaker 5: So shout out to Mike and yes, thank you again.
• 58:34
  Speaker 4: Shout out to Mike Man, the producer of the show.
• 58:38
  Speaker 4: And he told us he was like, I just met
• 58:40
  Speaker 4: this this lady on the plane and we got an
• 58:43
  Speaker 4: interview with us.
• 58:43
  Speaker 5: Say how he talks though, Yo, I just that this
• 58:46
  Speaker 5: guy you got. We gotta have it.
• 58:48
  Speaker 4: You gotta meet us, right man. If it goes wrong,
• 58:51
  Speaker 4: it's on you.
• 58:54
  Speaker 2: So yeah, then.
• 58:57
  Speaker 4: Shout to Mike Man. We we put we put our
• 58:59
  Speaker 4: faith in him him and I told him that he
• 59:01
  Speaker 4: would get all the credit if they want, right and
• 59:02
  Speaker 4: he would get all the blameing and going.
• 59:04
  Speaker 2: So what's the verdict.
• 59:08
  Speaker 3: He finish?
• 59:13
  Speaker 4: I think you know he picked a He he made
• 59:15
  Speaker 4: a good decision. So shout to Mike for sure. Yeah,
• 59:17
  Speaker 4: Troy house keeping eye.
• 59:18
  Speaker 3: And shout to everybody on Patreon dot com.
• 59:20
  Speaker 5: Y'all know that's our proud to pay program. It is
• 59:23
  Speaker 5: doing tremendously well. We have bonus content up there. Y'all
• 59:26
  Speaker 5: notice five tiers. You can join that and we're gonna
• 59:28
  Speaker 5: keep putting content and we have something special. I told
• 59:31
  Speaker 5: you when we get to one hundred, we're gonna do
• 59:32
  Speaker 5: something special for five of our patrons and we're about
• 59:35
  Speaker 5: to release that very soon. And shout out to everybody
• 59:37
  Speaker 5: who is buying the merch. You know, we put up
• 59:40
  Speaker 5: the Full Fall with on Early dot com and shot
• 59:44
  Speaker 5: he has on the crew neck, I'm wearing the hoodie.
• 59:46
  Speaker 3: It is cold in New York and it is chilly
• 59:49
  Speaker 3: at night in l A. It's chill. It's chilli at night.
• 59:52
  Speaker 3: So yeah, that's why we have it on. Even though
• 59:54
  Speaker 3: we are in l A.
• 59:55
  Speaker 5: And we have some some some new merch chairs also
• 59:57
  Speaker 5: going to be launched. We gave that out on on
• 1:00:00
  Speaker 5: the episode with John Harry that Our Earners is going
• 1:00:02
  Speaker 5: to be the name for our followers. So we're gonna
• 1:00:05
  Speaker 5: have some merge that you know signifies that. So be
• 1:00:07
  Speaker 5: on the lookout for that and keep supporting.
• 1:00:10
  Speaker 4: Yeah, supporters, I like. I like the words supporters better
• 1:00:13
  Speaker 4: than follow social media. I only like how they phrase
• 1:00:15
  Speaker 4: that because you're not following us, you're supporting us and
• 1:00:18
  Speaker 4: we appreciate you, and we're not. We're not treating you
• 1:00:20
  Speaker 4: like a fan or follower. You're a supporter and we
• 1:00:23
  Speaker 4: really love you. We love you and we appreciate you.
• 1:00:25
  Speaker 4: We wouldn't be here without you. And the book tip
• 1:00:27
  Speaker 4: for this week is by Ben Harwitz. If you're not
• 1:00:30
  Speaker 4: may have been Hardwitz. He's a legendary VC investor, angel investor,
• 1:00:34
  Speaker 4: and he's also very good friends with NAS. He's the
• 1:00:36
  Speaker 4: one that actually encouraged NADS to get into the venture
• 1:00:39
  Speaker 4: capital world. Anybody that follows NAS knows that he's huge
• 1:00:41
  Speaker 4: right now in venture capital. So his book is What
• 1:00:45
  Speaker 4: You Do Is Who You Are? So interesting read check
• 1:00:50
  Speaker 4: it out and we'll see you guys next week.
• 1:00:52
  Speaker 3: Peace, Peace, You gotta say peace, Peace.
• 1:00:59
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