Carrying the Legacy Forward: Farm Transition Insights from Betsy Bullard, Trent Hendrickson, and John Schoen
This episode was recorded at Holstein Horizons during the 2025 National Holstein Convention and features Betsy Bullard, Trent Hendrickson, and John Schoen sharing their distinct paths through farm transition. From preserving a ten-generation legacy to launching a partnership from a handshake to leading a long-established operation into modernization. Moderated by Lisa Behnke, the panel explores the emotional and strategic realities of ownership transfer, including family dynamics, risk management, leaning on trusted advisors, and building a sustainable future. Their stories reveal that…
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