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Culture in Marketing | Marcus Collins | 544
Why do we do what we do and buy what we buy?
What invisible forces drive those actions - and how can they be seen?
Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. His newest book is For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.
Marcus shares how there is no greater external force more influential to human behavior than culture! However, if you ask ten people what culture is you'll get a different answer each time…
The skinny
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