Leveraging Thought Leadership With Peter Winick – Episode 98 - Tess Woods

Leveraging Thought Leadership · Mar 7, 2019 · 19m

Writing a book is hard, but selling a book is even harder. You can make that task easier by hiring a good PR person but how will you know if the fit is right? What questions should you ask? What is the publishing house going to do for you? These are all important questions but what do the right answers look like?

Our guest Tess Woods is an entrepreneurial leader with 20+ years of experience in strategy, branding, thought leadership, and hands-on campaign development who has been featured in The New York Times, Bloomberg Business Week, and Forbes

Peter and Tess discuss why you need to set your…