🎧 Daisy Chain Fields Festival, RushTok, and the business of belonging
Today’s topics: Why Olivia Rodrigo’s Daisy Chain Fields Festival feels like a new model for cultural and brand experiences, and how sorority recruitment has become a full-blown social media and marketing ecosystem.
Timestamps:
🌼 0:00 - Olivia Rodrigo’s Daisy Chain Fields Festival is more than a music festival. We break down how Olivia turned her album rollout into a sold-out, 45k person festival, raised $20 million for charity, and created an experience rooted in girlhood, crafting, community, and multi-generational fandom.
💌 14:16 - Brands are officially on RushTok. Sorority recruitment, aka…
The skinny
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