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Latest / Futureproof Founder Podcast

434 | Founder Identity Crisis: How to Let Go, Scale, and Build a Legacy That Outlasts You | Hanna Bauer

Seventy percent of digital transformations fail, and the software usually isn’t the problem. The people, processes, and culture weren’t ready for the change.

In this episode, Hanna Bauer explains why every system needs a “human API,” how asking for feedback without following up destroys psychological safety, and why founders must decide whether they’re building a successful company or one that can succeed without them. She also shares how to stay anchored in identity while adapting to disruption, changing markets, and new technology.

Key Takeaways

00:00 Discussing human API and feedback

06:15…

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