Latest / The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses
How Marketplaces Monetize Search Intent
Marketplaces have long been praised for solving the chicken-and-egg problem, but a quieter shift is redefining their margins. In this episode of The Platform Economy, we examine how platforms like Expedia and Booking.com monetize search intent through paid placement and sponsored listings. We look at the specific mechanics of bid-based visibility, the tension between organic relevance and ad revenue, and why consumers often mistake paid results for trusted recommendations. We also explore how vertical marketplaces in home services are adapting these tactics without triggering user backlash…
The skinny
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