How to build a consistent brand voice in an everchanging world | Beata Rouleau, Compass Consulting

Straight To Voicemail · Jul 14, 2026 · 3m · transcript

Every B2B leader wants to keep pace with a lightning-fast tech landscape, but few actually know how to stay the course without constantly shifting focus. When it comes to maintaining a consistent brand point of view amid rapid industry changes, there is no one better to turn to than Beata Rouleau, founder and CEO of Compass Consulting.

In this episode of Straight to Voicemail, Adam Sockel hears from Beata on how B2B SaaS and tech companies can avoid chasing the latest buzzy trends to focus on what truly drives revenue. Beata breaks down why execution matters more than decks, explaining how a…