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DraftKings Builds Its Own Prediction Market Exchange
DraftKings just unveiled its own prediction market exchange, DKeX, after acquiring Railbird Technologies — now it keeps all the fees instead of splitting them with third-party exchanges. With billions in annualized trading volume surging, this move could massively boost profits. Yet despite analysts raising price targets and seeing DraftKings as a future market leader, the stock remains near its 52-week low. The real test? Can DKeX’s cost advantage and big-event hype (like the World Cup) translate into real profits — or will user acquisition costs eat into gains before investors see the…
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