Build an audience to have options

R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness · Jan 23, 2023 · 8m

after years of the reciprocity project, I’ve come to conclude that you need to build an audience before you do much of anything. It doesn’t matter whether you’re writing a book, building a business, or becoming an athlete, having an audience where you can find 1000 true fans as Kevin Kelley points out is essential feature of any venture. The problem is is that you have to provide value in advance before you actually can get an audience. You have to build friendships with people that you might not know. How do you build friendships as you just give without any intention of getting back…