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The Business Of Comedy Against The Algorithm with Brent Gill
Everyone chasing virality is optimizing for the wrong number. That's the case Brent Gill, a stand-up comedian, show producer, and 20-year veteran of a business built almost entirely on word of mouth makes across this conversation, and the evidence is his own life. The internet convinced creators that attention is the prize. Millions of views can mean almost nothing if you don't know how to monetize attention, build a real audience, or keep creating after the algorithm moves on. His philosophy is brutally simple: get good, stay solvent, keep showing up, and give yourself enough surface area…
The skinny
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